Stories on 13th Jun '13

Can the NaMo magic work for the BJP?
With Narendra Modi heading the BJP's 2014 elections campaign, we ask a few industry leaders on whether Brand BJP (with Brand NaMo) can work the magic
http://www.mxmindia.com/2013/06/can-the-namo-magic-work-for-the-bjp/

No impact of AAAI, ISA statement. SAB pulls out of TAM subscription
SAB, which runs Mastiii, Dabangg and Dhamaal channels has joined others in the show of no-confidence in the prevailing television viewership measurement system in the country
http://www.mxmindia.com/2013/06/no-impact-of-aaai-isa-statement-sab-pulls-out-of-tam-subscription/

Digital is new normal for newsrooms: Oriella study
A new global study has heralded the 'New Normal for News' as digital media hits the mainstream in newsrooms and editorial offices
http://www.mxmindia.com/2013/06/digital-is-new-normal-for-newsrooms-oriella-study/

Industry veteran Arrow Sinha Roy passes away
Ad industry veteran, wildlife conservationist and a broadcast industry consultant Arrow Sinha Roy passed away on June 11
http://www.mxmindia.com/2013/06/industry-veteran-arrow-sinha-roy-passes-away/

DDB Mudra appoints Subhasis Chatterjee as AVP, Mumbai
DDB Mudra has appointed Subhasis Chatterjee as AVP, Mumbai. He will report in to Shally Mukherjee, Senior VP, DDB Mudra, Mumbai
http://www.mxmindia.com/2013/06/ddb-mudra-appoints-subhasis-chatterjee-as-avp-mumbai/

Ritu Midha: If no TAM TAMming, then what?
In Loud & Clear, Ritu Midha visualizes life without TAM, and sees a murky picture
http://www.mxmindia.com/2013/06/ritu-midha-if-no-tam-tamming-then-what/

Debrief: Gaur City: Chintu, tusi Noida shift ho gayeji?
Many advertisers use celebrities quite mindlessly. Still, shouldn't there be at least some thought given to credibility of the communication? Or, does this builder think the nation is teeming with morons?
http://www.mxmindia.com/2013/06/debrief-gaur-city-chintu-tusi-noida-shift-ho-gayeji/

Zapak engages with Twitter Influencers to premier Summerland
The #Summerland tweet-up brought together Twitter influencers at a pre-determined venue and screened the first episode of the series to them

http://www.mxmindia.com/2013/06/zapak-engages-with-twitter-influencers-to-premier-summerland/

Stories on 22nd May '13

IPL vs Drama: Who will win this match?
When the IPL begins, it takes centre stage and other programming has to hustle for eyeballs and ratings. What are channels doing to match the IPL's popularity and also stay ahead of one another?
http://www.mxmindia.com/2013/05/ipl-vs-drama-who-will-win-this-match/

NDTV appeals against NY Supreme Court decision
Mediapost.com reports that NDTV has appealed a decision of the New York Supreme Court which had dismissed the suit it had filed
http://www.mxmindia.com/2013/05/ndtv-appeals-against-ny-supreme-court-decision/

IPL goes Be-Sahara. Group exits league, India team sponsorship not to be renewed
Sahara announces withdrawal of IPL franchise 'Pune Warriors' as also decision to not renew India team sponsorship
http://www.mxmindia.com/2013/05/ipl-goes-be-sahara-group-exits-league-india-team-sponsorship-not-to-be-renewed/

TAM updates Universe, adds 11 mn digital households
TAM is adding 11 million digital households within its base of 60 million-strong TV-owning households
http://www.mxmindia.com/2013/05/tam-updates-universe-adds-11-mn-digital-households/

Happy union for Aidem Ventures with Shagun TV
Hindi wedding entertainment channel Shagun TV has mandated its advertising sales business to Aidem Ventures
http://www.mxmindia.com/2013/05/happy-union-for-aidem-ventures-with-shagun-tv/

Vuclip provides third party authentication with Millward Brown for mobile ad effectiveness metrics
Vuclip provides insights into key brand metrics for mobile beyond click-through-rates to help brands achieve engagement and attention, Millward Brown study results have shown
http://www.mxmindia.com/2013/05/vuclip-provides-third-party-authentication-with-millward-brown-for-mobile-ad-effectiveness-metrics/

Neo launches dual feed plan for French Open
Neo Sports will debut a dual feed broadcast plan for the French Open, which runs from May 26 to June 9. Neo Prime and Neo Sports will have live feeds from separate courts
http://www.mxmindia.com/2013/05/happy-union-for-aidem-ventures-with-shagun-tv/

Anil Thakraney: Oops! Phaneesh did it again!
It all boils down to just one thing: 'Dimag jhakaas hai par sala character dhila hai'
http://www.mxmindia.com/2013/05/anil-thakraney-oops-phaneesh-did-it-again/

Preity Zinta to promote Summerland on Big CBS Love
Big CBS Love's latest series Summerland will see Preity Zinta promoting the coming-of-age drama series as part of the cross-marketing tie up with her upcoming film 'Ishkq in Paris'
http://www.mxmindia.com/2013/05/preity-zinta-to-promote-summerland-on-big-cbs-love/

Stories on 29th Aug

Win-win for Dentsu,Taproot; big loss for WPP
All the answers to: Why did Agnello Dias & Santosh Padhi choose Dentsu over WPP? How much money? What will the equations be with Rohit Ohri?
http://www.mxmindia.com/?p=29682

DLF exits IPL lead sponsorship as BCCI ups rate
The real estate major feels it is not commercially viable anymore to be associated with the T20 cricket tournament.
http://www.mxmindia.com/?p=29678

Nielsen bags research contract for IRS
The Media Research Users' Council has awarded the coveted contract for the research work for the Indian Readership Survey to The Nielsen Company on the recommendation of  the Readership Studies Council of India (RSCI)
http://www.mxmindia.com/?p=29645

Anand Chakravarthy gets added role as Biz Head, BIG CBS
As part of his new profile Mr Chakravarthy, who has been associated with Reliance Broadcast Network right since its launch, will take on the mandate of the overall P&L and brand development for the joint venture's English channel portfolio while continuing as CMO for RBNL
http://www.mxmindia.com/?p=29594

Week 34, Hindi GECs: Star Plus #1, Colors #2, Zee #3
Star Plus is back as numero uno Hindi GEC, with Colors #2 and Zee #3 in Week 34
http://www.mxmindia.com/?p=29717

Dhara offers healthy variety to its TG
Putting the spice into the edible oil landscape, Dhara's new campaign comes after a six-year break and addresses the health concerns of the new generation
http://www.mxmindia.com/?p=29595

Affle unveils integrated ad network for all smart screens
Affle, the digital media company, has announced the launch of Ripple - its rich media and video advertising network
http://www.mxmindia.com/?p=29593

Books & mobiles enter IAMAI's monthly tracker
IAMAI’s monthly Internet Economy Watch will include newer categories soon
http://www.mxmindia.com/?p=29596

ETV Network ropes in Vizeum to handle media
Aegis Media's Vizeum India has announced their appointment as media AoR for Prism TV Private Limited to handle the 5 ETV regional channels namely ETV Marathi, Bangla, Kannada, Gujarati & Oriya
http://www.mxmindia.com/?p=29608

Draftfcb Ulka Delhi appoints K Naresh Kumar as VP Planning
Draftfcb Ulka has announced the appointment of Naresh Kumar as Vice President, Planning for its Delhi operations
http://www.mxmindia.com/?p=29610

TBWA wins creative mandate for Forum Mall
The Forum Mall Bangalore, part of Prestige Group, has awarded its creative duties to TBWA\India
http://www.mxmindia.com/?p=29611

Bhaskar celebrates 2nd anniv in Jharkhand
Dainik Bhaskar celebrated two years in Jharkhand, which it had entered with the launch of the Ranchi edition in August 2010, followed by the Jamshedpur and Dhanbad editions in December 2010 and April 2011 respectively

Genesis BM starts Q3 with new business wins
Genesis Burson-Marsteller has announced new business wins across key business sectors including e-commerce, manufacturing, customer loyalty and fashion retail, marking strong momentum as it enters the second half of 2012

Etihad awards PR mandate to LinOpinion
Etihad Airways has appointed LinOpinion, the public relations division of Lowe Lintas and Partners, as its communications and public relations partner in India

The Anchor: 5 reasons mobile apps are musts for OTAs
In a market that moves as fast as its consumers do, some tips to keep online travel agents one step ahead

Anil Thakraney: The disunited ad world
There is disunity in the ad business. These guys will never come together and sort out their issues. Perhaps it has to do with fat egos. Or perhaps it has to do with some degree of immaturity. Or both




Bhaskar celebrates 2nd anniv in Jharkhand
http://www.mxmindia.com/?p=29606

Genesis BM starts Q3 with new business wins
http://www.mxmindia.com/?p=29609

Etihad awards PR mandate to LinOpinion
http://www.mxmindia.com/?p=29607

The Anchor: 5 reasons mobile apps are musts for OTAs
http://www.mxmindia.com/?p=29591

Anil Thakraney: The disunited ad world
http://www.mxmindia.com/?p=29592

Stories on 7th Jun

Ready, Steady, Go? Or Delay?
As I&B Minister Ambika Soni meets stakeholders tomorrow to decide on the June 30 deadline, MxMIndia presents a status report from the 4 metros
http://www.mxmindia.com/2012/06/ready-steady-go-or-delay/


Global ad biggies like Omnicom, Publicis & Dentsu in hectic parleys to buy Taproot
Taproot's co-founders Agnello Dias and Santosh Padhi are testing the market and checking out valuations, said an insider. But this may not tantamount to an immediate sale
http://www.mxmindia.com/2012/06/global-ad-biggies-like-omnicom-publicis-dentsu-in-hectic-parleys-to-buy-taproot/


Rupert Murdoch's News Corp to buy ESPN's 50% stake in ESPN STAR Sports
The transaction, which is subject to customary regulatory approvals, will allow News Corporation unit to own and operate all ESS businesses, including STAR Sports, ESPN and STAR Cricket
http://www.mxmindia.com/2012/06/rupert-murdochs-news-corp-to-buy-espns-50-stake-in-espn-star-sports/


Mixed response to Newscorp' total control of ESS
There has been a mixed response to the announcement that Newscorp will buy ESPN’s equity stake in ESPN Star Sports
http://www.mxmindia.com/2012/06/mixed-response-to-newscorps-buy-of-espn-stake-in-ess/


How 'Fake Jhunjhunwala' writer Aditya Magal impressed the 'real' Jhunjhunwala
For four-and-a-half years, unknown to everyone, Magal has been the anonymous writer behind 'The Secret Journal of Rakesh Jhunjhunwala', a popular parody blog that tore into people in the news with biting sarcasm
http://www.mxmindia.com/2012/06/how-fake-jhunjhunwala-writer-aditya-magal-impressed-the-real-jhunjhunwala/


Aaj Tak Care Awards are good news for society: Aroon Purie
Hindi News Channel, Aaj Tak hosted the Aaj Tak Care Awards in the capital on June 6 to honour the corporate entities who are changing the face of the society by their CSR initiatives
http://www.mxmindia.com/2012/06/aaj-tak-care-awards-are-good-news-for-society-aroon-purie/


'I Love Style' powered by Karmik on BIG CBS Love
Karmik designers like Rohit Bal, Neeta Lulla, Anamika Khanna, JJ Valaya, Rocky S, Shantanu & Nikhil, Rina Dhaka and Kavita Bhartia to be part of the show
http://www.mxmindia.com/2012/06/i-love-style-powered-by-karmik-on-big-cbs-love/


The Anchor: Upen Rai on 5 reasons why online videos are important for marketers
Video automatically increases engagement by keeping the user busy, while advertising and other messaging can be shown non-intrusive to the user experience, writes Upen Rai
http://www.mxmindia.com/2012/06/the-anchor-upen-rai-on-5-reasons-why-online-videos-are-important-for-marketers/


Debrief | Fox Movies: Brilliant!
Anil Thakraney reviews the Fox Movies ad which he says will not work in India where the average Indian male’s eyes are fixated ‘out there’ in any case
http://www.mxmindia.com/2012/06/debrief-fox-movies-brilliant/


Newspapers must make sense of TV news
Ranjona Banerji believes that the papers must devote half a page so that hapless viewers can make sense of all that the news channels air
http://www.mxmindia.com/2012/06/newspapers-should-emulate-tv-channels/

Stories on 9th March

iPad3 could revolutionise ad & content
With its enhanced display, Apple's new tablet could rev up digital media and publishing though there's no indicator of an India launch
http://www.mxmindia.com/2012/03/ipad3-could-revolutionise-ad-content/


Exclusive: BCCL President Bhaskar Das is now also Principal Secretary to MD
The Times of India group President Dr Bhaskar Das has now donned the additional responsibility of Principal Secretary to Managing Director Vineet Jain
http://www.mxmindia.com/2012/03/exclusive-bccl-president-bhaskar-das-is-now-also-principal-secretary-to-md/


Power of +ve campaigning: Why SP won & BSP, Cong lost
Experts say it's up to the agencies to help political parties with a nice strategy
http://www.mxmindia.com/2012/03/power-of-ve-campaigning-why-sp-won-bsp-cong-lost/


Woman power at MxMIndia's roundtable for Big CBS Love
To celebrate the spirit of women in the advertising-media domain, MxM India conceptualised a roundtable conference for BIG CBS Love in a half-hour show that was aired on Bloomberg UTV on March 8.
http://www.mxmindia.com/2012/03/woman-power-at-mxmindias-roundtable-for-big-cbs-love/


Intnl radio stations will soon enter India: Amitabh Srivastava
Radio Netherlands' Country Manager Amitabh Srivastava tells MxMIndia that talk radio is the next big thing.
http://www.mxmindia.com/2012/03/global-radio-channels-will-soon-come-to-india-amitabh-srivastava/


Games2Win sets 20 mn users target for 2012
Android Game 'Parking Frenzy' scaled its way to the No 7 position on the 'Free Games' section in the Android Market (USA) recently, making it probably the first game from India to have featured this high in the space
http://www.mxmindia.com/2012/03/games2win-sets-20-mn-users-target-for-2012/


Assam's Manoj Barpujari wins Nat Award for film criticism
Manoj Barpujari of Dainik Agradoot daily is to be awarded the Best film critic award Swarna Kamal and Rs75,000 for his critiques in English and Assamese
http://www.mxmindia.com/2012/03/guwahatis-manoj-barpujari-wins-national-award-for-best-film-critic/


Yashraj Rao is National Sales Head for BIG Love & Spark
Mr Rao will be responsible for growing sales and leading the team across the country, to grow client base and revenues for these channels
http://www.mxmindia.com/2012/03/yashraj-rao-appointed-as-national-sales-head-for-big-love-and-spark/


Changing Sky on its way ahead
Pune-based design agency Changing Sky has won recognition for excellence in brand repositioning from The Rebrand 100.
http://www.mxmindia.com/2012/03/changing-sky-on-its-way-ahead/


MiD-DAY has a new entertainment editor
Janhavi Samant will head MiD DAY Hitlist along with Center Stage, Hot Property and Big Break. Ms Samant will take charge from outgoing editor Shubha Shetty Saha.
http://www.mxmindia.com/2012/03/mid-day-has-a-new-entertainment-editor/


5 reasons why behind every good creative is an even better media plan
Media Planning adds D.R.A.M.A to every creative to make it larger. Karthik Lakshminarayan cites some examples
http://www.mxmindia.com/2012/03/5-reasons-why-behind-every-good-creative-is-an-even-better-media-plan/


Debrief: Pepsi: Game changer
The idea taps into the single-game malaise this nation suffers from, and it’s time the other games got some attention. The TVC reflects the opinion of many, and so it’s a good consumer insight.
http://www.mxmindia.com/2012/03/debrief-pepsi-game-changer/


Anil Thakraney: TV media is out of sync
There is just too much attention given to the urban Indian middle class and their issues. To the cost of the rest of India. And this is why television studio views and discussions have little relevance to 'non-shining' India.
http://www.mxmindia.com/2012/03/anil-thakraney-tv-media-is-out-of-sync/


Freaking News: It's business as usual after the election euphoria
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/03/freaking-news-its-business-as-usual-after-the-election-euphoria/