Showing posts with label TOI. Show all posts
Showing posts with label TOI. Show all posts

Tuesday, 8 April 2014

Stories on 8th Apr '14

I worked my butt off at Mudra... I wasn't willing to wait for 4 years: Pratap Bose
A four-year extension to Group CEO & MD Madhukar Kamath gets COO Pratap Bose to put in his papers
http://www.mxmindia.com/2014/04/i-worked-my-butt-off-at-mudra-i-wasnt-willing-to-wait-for-4-years-pratap-bose/

Cheil, Enormous Brands co-create TVC for Galaxy Grand Neo
Cheil India's latest television commercial for Samsung's Galaxy Grand Neo in partnership with Enormous Brands sets in a refreshing trend on creative collaborations
http://www.mxmindia.com/2014/04/cheil-enormous-brands-co-create-tvc-for-galaxy-grand-neo/

http://www.mxmindia.com/2014/04/datsun-tbwaindia-create-a-go-moment/Datsun & TBWA\India create a GO moment
The Datsun GO is positioned as the ideal option for the burgeoning middle class who dream of having their own car
http://www.mxmindia.com/2014/04/datsun-tbwaindia-create-a-go-moment/

Ranjona Banerji: Rajya Sabha TV is the channel to watch
It is to the point, the results are up-to-date and the anchors and panellists are not given to high drama, hi jinks or spouting meaningless hi-falutin hogwash, writes Ranjona Banerji
http://www.mxmindia.com/2014/04/ranjona-banerji-rajya-sabha-tv-is-the-channel-to-watch/

Rajshri unveils new digital offering, Telly Masala
Telly Masala would be a one-stop shop for all the latest TV news, gossip, drama, behind the scenes, exclusive interviews, etc into the lives of popular TV stars
http://www.mxmindia.com/2014/04/rajshri-unveils-new-digital-offering-telly-masala/

TOI, Twitter partner to develop social news hub
The joint social initiative seeks to encourage users to exercise their core right as a citizen of world's largest democracy, India: to remember to vote
http://www.mxmindia.com/2014/04/toi-twitter-partner-to-develop-social-news-hub/

Aim High bags 11 new PR clients
The wins include PropTiger, Yepme and MySmartPrice in the consumer internet and eCommerce space
http://www.mxmindia.com/2014/04/aim-high-bags-11-new-pr-clients/

Max ropes in Archana, Shibani to co-host EI IPL
Extraaa Innings T20, the flagship match analysis show of IPL T20 has roped in Archana Vijaya and Shibani Dandekar to co-host the show
http://www.mxmindia.com/2014/04/max-ropes-in-archana-shibani-to-co-host-ei-ipl/

'Who is the idiot', asks 9XM
The music video features 9XM's popular animated characters - Bade and Chote
http://www.mxmindia.com/2014/04/who-is-the-idiot-asks-9xm/
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Friday, 28 February 2014

Stories on 28th Feb '14

Why Brand Gandhi needs an overhaul...
A dramatic reinvention is imperative if it has to survive another generation
http://www.mxmindia.com/2014/02/why-brand-gandhi-needs-an-overhaul/

Move over, IPL, corporate events. IIM-A to now offer infrastructure naming rights on campus
Naming rights for various buildings on the campus are on offer, as the institute tries to emulate a fund-raising method that's well-established overseas
http://www.mxmindia.com/2014/02/move-over-ipl-corporate-events-iim-a-to-now-offer-infrastructure-naming-rights-on-campus/

Happy days are here again for Sony!
From #6 last week, Sony sprang up to #4 with 339 million viewers
http://www.mxmindia.com/2014/02/happy-days-are-here-again-for-sony/

Ranjona Banerji: Survey results are not gospel
Ranjona Banerji on the News Express sting, the story on the junketeering Karnataka MLA and why Scroll.in is a must-read
http://www.mxmindia.com/2014/02/ranjona-banerji-survey-results-are-not-gospel/

Shailesh Kapoor:Getting ready for Satyamev Jayate 2.0
In its first season in 2012, the show made a sizeable impact on the socio-political environment but there was a sense that it had become a blind spot in its second leg, recalls Shailesh Kapoor
http://www.mxmindia.com/2014/02/shailesh-kapoor-getting-ready-for-satyamev-jayate-2-0/

OMD, Group M, McDonald's get Gunn salute for 2013
OMD retained the Agency Network of the Year title by scoring 367 points. It was followed by Starcom in the second place with 326 points and Mindshare at third with 319 points
http://www.mxmindia.com/2014/02/omd-group-m-mcdonalds-get-the-gunn-salute-for-2013/

12 Indian entries shortlisted for 2014 APAC Effies
The finalists span across 25 single market and multi-market categories and represent works from agencies from 16 countries
http://www.mxmindia.com/2014/02/12-entries-from-india-shortlisted-for-2014-apac-effie-awards/

Havas bags 50-crore worth Yepme.com media biz
Online fashion brand Yepme.com has awarded its integrated media AOR to Havas Media Group India
http://www.mxmindia.com/2014/02/havas-bags-50-crore-worth-yepme-com-media-biz/

Magicbricks.com turns to RK Swamy BBDO for creative support
The win comes on the back of a hotly contested multi-agency pitch that was spread over a period of two months
http://www.mxmindia.com/2014/02/magicbricks-com-turns-to-rk-swamy-bbdo-for-creative-support/

Nautanki's Saurabh Tewari opts for Tequila Shot
Tequila Shot Productions will be venturing into feature films and digital content creation in near future
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Wednesday, 15 January 2014

Stories on 15th Jan '14

Times gets gung-ho on Gujarat
All eyes on the Times of India group as it is set to launch Gujarati daily 'NavGujarat Samay' from Ahmedabad tomorrow
http://www.mxmindia.com/2014/01/times-gets-gung-ho-on-gujarat/

Starbucks' Manmeet Vohra to speak at FOMA APAC
The Festival of Media Asia-Pacific (FOMAP) has announced its agenda for the 2014 conference scheduled to be held from March 16 to 18 in Singapore.
http://www.mxmindia.com/2014/01/starbucks-manmeet-vohra-to-speak-at-foma-apac/

Rohit Samarth elevated to Head, DDB MudraMax - Experiential
While Rohit Samarth will report to Mandeep Malhotra, President, DDB MudraMax, Alvin D'souza, Subhashish Sarkar and Amit Singh, who have been elevated to Head, Experiential - West, North and East, respectively, will be reporting to him
http://www.mxmindia.com/2014/01/rohit-samarth-elevated-to-head-ddb-mudramax-experiential/

Kyoorius announces second edition of FYIdays with DixonBaxi
The session titled 'Broadcast Branding with DixonBaxi' will feature the minds behind leading London-based brand agency DixonBaxi - co-founder Aporva Baxi and Tim Watson, Head of Strategy
http://www.mxmindia.com/2014/01/kyoorius-announces-second-edition-of-fyidays-with-dixonbaxi/

Vserv claims 3x growth with Unilever in bag
Vserv.mobi claims a 3x growth in Indian and South East Asian markets given growth of the mobile as a marketing medium
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Friday, 8 November 2013

Stories on 8th Nov '13

Happy 175th, The Times of India
The Times of India celebrated its 175th birthday on November 3. A special editorial package from MxMIndia on the occasion
http://www.mxmindia.com/2013/11/happy-175th-the-times-of-india/

CVL Srinivas | What makes TOI a formidable media brand
For advertisers and agencies, The Times of India isn't just a strong medium to connect with a powerful, youthful target audience, it is a media brand that adds colour, fizz and hype to a media campaign, writes CVL Srinivas, CEO, Group M South Asia
http://www.mxmindia.com/2013/11/cvl-srinivas-what-makes-toi-a-formidable-media-brand/

Sangita P Menon Malhan | Re-discovering ... The Times of India
Sangita P. Menon Malhan, author of the recently published 'The TOI Story' finds The Times of India (and the company publishing it) an innovation machine, forever balancing extremes.
http://www.mxmindia.com/2013/11/sangita-p-menon-malhan-re-discovering-the-times-of-india/

Sidharth Bhatia | Times have changed, so has the Times
The Times is not what it was, but that is because India is not what it was, writes Sidharth Bhatia
http://www.mxmindia.com/2013/11/sidharth-bhatia-times-have-changed-so-has-the-times/

Ranjona Banerji | Times@175: The Good, The Bad & The Ugly
While The Times of India has done a lot of damage to the media in general with its subsequent treatment of journalists, putting marketing above newsgathering and by introducing money-gathering practices like Medianet, it also took media in India into the contemporary world and set the standard for all other newspapers, writes Ranjona Banerji
http://www.mxmindia.com/2013/11/ranjona-banerji-times175-the-good-the-bad-the-ugly/

Shailesh Kapoor | BCCL 2.0: The Integrated Media Organization
Ten years ago, BCCL was primarily a print organization. Today, it has spread its wings, notes Shailesh Kapoor, as he talks about two aspects of the 175-year-old multimedia organization that interest him most
http://www.mxmindia.com/2013/11/shailesh-kapoor-bccl-2-0-the-integrated-media-organization/

Sanjeev Kapoor on Tarla Dalal: She was my inspiration to write cookbooks...
In this tribute written exclusively for MxMIndia, Sanjeev Kapoor, well-known chef, cookery book writer, television show host and co-promoter of Food Food channel, talks of how Tarla Dalal was his inspiration to write cookbooks.
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Friday, 13 September 2013

Stories on 13th Sep '13

The TOI Story & inside the mind of Samir Jain
Exclusive extract from the first ever book on the 175-year-old Times of India by author Sangita P Menon Malhan
http://www.mxmindia.com/?p=53974

Tracking the rise & rise of the Times: Q&A with author
Sangita P Menon Malhan on 'The TOI Story' and how it couldn't have happened without an 'all-clear' from 'above'
http://www.mxmindia.com/?p=53979

Partha Rakshit is new Chairman of ASCI
Narendra Ambwani, Director, Agro Tech Foods, was elected Vice-Chairman and Shashi Sinha, CEO, IPG Mediabrands India and Lodestar UM was appointed  Honorary Treasurer
http://www.mxmindia.com/?p=54007

Starbucks goes plush for India, gives stores a local flavour
The world's largest coffee chain is positioning itself as an aspirational brand in this tea-drinking nation, and is going over the top with its stores, some of the plushest it's opened anywhere in the world
http://www.mxmindia.com/?p=54012

Ogilvy gets PennyWise. Acquires majority in digital co
Ogilvy & Mather acquire a majority stake in Hyderabad-based PennyWise Solutions
http://www.mxmindia.com/?p=53982

India Football Forum to discuss growth in sport
One-day conference on September 17 to discuss opportunities in football in India
http://www.mxmindia.com/?p=53983

Ranjona Banerji: The Economy turns around, and so do the Experts
Ranjona Banerji is confused how the experts on economy turned their view on the India story after Raghuram Rajan became RBI governor
http://www.mxmindia.com/?p=53993

Dial Havas for music for your brands
Havas Sports & Entertainment and music licensing agency Music Dealers join forces to help brands better leverage music
http://www.mxmindia.com/?p=53986

Weekend Exxxtra: One in 3 parents in India don't understand what their child does for a living: LinkedIn study
Radio producer and Sub-editor amongst 10 most misunderstood jobs as LinkedIn introduces 'Bring in your Parents Day' on Nov 7
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Tuesday, 23 April 2013

Stories on 23rd Apr'13

Times aren't good, but print media should not give up: Paresh Nath, Delhi Press
Paresh Nath, Editor-in-Chief and Publisher of Delhi Press, believes with increasing literacy levels, magazines will grow
 

The Creative Abby superjury is scheduled to meet today (Apr 23) at 3pm to decide on the creatives charged for plagiarism
 

The Times of India intends to celebrate its 175 years with a year-long programme of activities (and launches)
 

It is also true that within the media, The Times of India has become a trendsetter. Good or bad, if the group does it, the rest of the media houses follow suit, writes Ranjona Banerji
 

Chairperson News Broadcasting Standards Authority and former Chief Justice of India & Former Chairperson of the National Human Rights Commission passed away late yesterday after a brief illness
 

Aimed at the e-consumer, E-Newspaper will be brought out multiple times in the day - at 1pm, 7.30pm and 12.30am
 

Jalsha's 'Chalo Paltai' initiative has won the Olive Crown and Bloomberg Brand Leadership awards for efforts to reduce toxic waste
 

DDB Mudra used crowdsourcing via social media to get readers to develop and execute the editorial and design content for the entire issue
 

Aamir in drag will get the junta interested. I also like the characterisation; the couple used is an up-market one (the kind you'll meet at Cuffe Parade), and this gives the brand a premium image, even when they discuss mundane stuff
 

Disney UTV Digital has launched a bouquet of four freemium apps for Indian mobile subscribers - UTV, Disney, Comedy and Devotional
 

The summit gathers more than 30 financial communications consultants from MSLGroup network, in Asia, Europe and the US
 

The partnership will enable Sandesh to bring interactive print content 'Live' on readers' mobile
 

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Tuesday, 16 October 2012

Stories on 16th Oct '12

Now, learn the Big Bang Theory on ZeeQ
Worried that the kids are hooked to Sheldon & Co on the GECs? Enter: ZeeQ, billed as India's first edutainment channel, from the Zee group
http://www.mxmindia.com/?p=33709

Coke, Pepsi, Reckitt, Heinz among MNCs bringing back Indian expats to head domestic ops
Leading multinationals parachute experienced pros to lead their India operations
http://www.mxmindia.com/?p=33710

Jaldi 5 with Raj Datta: TOI has a strong youth connect but ABP is undisputed leader
Raj Datta, Senior GM, MPG-Kolkata on his first impressions on the new TOI group daily Ei Samay and whether it will be able to dent the market
http://www.mxmindia.com/?p=33707

Taproot India creates its first campaign for Karbonn Mobile
Taproot has created series of TVCs for Karbonn Smart Mobile which is the official sponsor of the Champions League Twenty20 currently being played in South Africa
http://www.mxmindia.com/?p=33708

COFI has reservations about digitization
The absence of a-la-carte choice for DTH subscribers was put forth by the Cable Operators Federation of India
http://www.mxmindia.com/?p=33705

Gully cricket courtesy Discovery Kids in Howzzattt
Combining cricket with the best in class animation it will bring family and friends together to enjoy this enduring series. Howzzattt will air every evening at 6pm on the Discovery Kids
http://www.mxmindia.com/?p=33703

Maya, Vimanika bring mythological characters to TV
Maya Digital Studios and Vimanika comics have come together to bring mythological comic characters into their animated avatars. Maya Digital Studios will be creating an animated TV series and TV Film based on one of Vimanika’s best selling comic, The Sixth: The Karna
http://www.mxmindia.com/?p=33704

The Anchor: 6 ways a digital agency can maximize profits
Digital is a dynamic world; here’s how an agency can milk it best, writes Saurabh Parmar
http://www.mxmindia.com/?p=33702

Ranjona Banerji: Freaking News
Ranjona Banerji reviews the fare on news television, the morning papers, the Web and wherever it comes from!
http://www.mxmindia.com/?p=33769

Signposts... October 16
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=33765
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Tuesday, 25 September 2012

Stories on 25th Sep '12


Do pre-release star appearances work?
While viewers don't seem to mind popular actors appearing on primetime shows, does it help TV with ratings and filmwallahs with ticket sales?
http://www.mxmindia.com/2012/09/do-pre-release-star-appearances-work/

Jaldi 5 with Ashok Mansukhani: To achieve 100% digitization, govt must be a facilitator, not a schoolmaster
In the run-up to the Sunset Date of October 31, we spoke to Ashok Mansukhani, President of the MSO Alliance, on the preparedness for 100 percent digitization in the four metros
http://www.mxmindia.com/2012/09/jaldi-5-with-ashok-mansukhani-govt-must-be-a-facilitator-not-a-schoolmaster/

Anshuman Misra quits Turner
Turner International has announced that Anshuman Misra, Senior Vice President and Managing Director of Networks and Content Distribution is moving on
http://www.mxmindia.com/2012/09/anshuman-misra-quits-turner/

Vikatan group to launch weekly mag Timepass
Vikatan Group which publishes nine titles in Tamil is gearing up to launch its tenth title - Timepass. As the name suggests, the magazine will focus on entertainment and will cater to those young at hear
http://www.mxmindia.com/2012/09/vikatan-group-to-launch-weekly-mag-timepass/

India TV signs up Paritosh Joshi as strategist
In his role as a strategist for India TV, Mr Joshi primarily will be responsible for optimizing and leading the revenue function of the existing businesses, and business development for the forthcoming ventures for the company
http://www.mxmindia.com/2012/09/india-tv-signs-up-paritosh-joshi-as-strategist/

AdStrat: Visa: Turning your dream into a reality
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/09/adstrat-visa-turning-your-dream-into-a-reality/

iProspectCommunicate2 appoints Sayan Banerjee as VP - Biz Devpt
iProspectCommunicate 2, a search and digital consulting agency, has roped in Mr. Sayan Banerjee as VP - Business Development, key client relationships, digital consulting for BFSI and other core verticals
http://www.mxmindia.com/2012/09/iprospectcommunicate2-appoints-sayan-banerjee-as-vp-biz-devpt/

The Anchor: 8 reasons why the licensing & merchandising market holds promise in India
In a growth economy, with a vibrant entertainment market and an eager and aware audience, there are many reasons for licensing and merchandising to succeed in the Indian market
http://www.mxmindia.com/2012/09/the-anchor-8-reasons-why-the-licensing-merchandising-market-holds-promise-in-india/

Debrief: Fevicol Marine: The magic is back!
This is the Fevicol we know and love. The TVC packs in all the ingredients of a good ad
http://www.mxmindia.com/2012/09/debrief-fevicol-marine-the-magic-is-back/

Ranjona Banerji: Economy on the front seat
Ranjona Banerji scans nightly news and the morning papers plus assorted spots on cyberspace to bring us this review
http://www.mxmindia.com/2012/09/ranjona-banerji-economy-on-the-front-seat/

Signposts… September 25
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-25
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Friday, 31 August 2012

Stories on 31st Aug


Bengal (paper) tigers set to roar
As the TOI challenges ABP on home turf, readers in West Bengal are sure to end up with the most mishti
http://www.mxmindia.com/?p=29597

Colors, Sahara brave MNS diktat, to simulcast Sur-Kshetra with GEO
Despite threats from the MNS, Colors, Sahara and GEO set to simulcast Sur-Kshetra musical reality show from Sept 8
http://www.mxmindia.com/?p=29967

Viacom18 to build new 'Rishtey' in UK
Viacom18 launches new FTA Hindi GEC 'Rishtey' in the UK
http://www.mxmindia.com/?p=29917

KBC to strengthen weekend reality programming for Sony
After saying adios to Indian Idol, Sony is set to battle it out with competing GECs with its master show. Kaun Banega Crorepati will begin on September 7, and will air Friday to Sunday at 8.30 pm
http://www.mxmindia.com/?p=29878

Satvikshop for natural living @ doorsteps
Satvikshop.com offers consumers a large collection of organic and ayurvedic solutions and products from reputed brands
http://www.mxmindia.com/?p=29882

MxM Buzzer # 7 | Quiz on Taproot - Dentsu
Presenting the seventh edition of MxM Buzzer where the focus is on Taproot - Dentsu
http://www.mxmindia.com/?p=29847

New Column | Speaking of Which by Vidya Heble
Write better, communicate better - whether an email or a project report
http://www.mxmindia.com/?p=29879

An overdose of Kareena Kapoor?
The question is, whether there is an overkill of Kareena Kapoor for brand endorsements and should the lady now go slow
http://www.mxmindia.com/?p=28562

I-Cube Report: Mobile crucial for rural India to access Net
As vast and varied as rural India is, the IAMAI-IMRB I-Cube report puts a handle on the numbers of rural internet users, which tell a startling story
http://www.mxmindia.com/?p=29877

FoxyMoron retains French Connection
Digital solutions agency FoxyMoron has retained the French Connection account after a multi-agency pitch
http://www.mxmindia.com/?p=29876

Punjabi music channel 9X Tashan turns 1
9X Tashan, the leading Punjabi music channel from the 9X Media Group, celebrates its first anniversary today. The channel has created a series of special programming on the occasion
http://www.mxmindia.com/?p=29881

The Anchor: 5 musts that will give government-led channels an edge over commercial counterparts
What public sector broadcasters can do to stay ahead, and surge forward
http://www.mxmindia.com/?p=29874

Debrief: Cadbury Shots: Good shot!
The idea is rooted in Indian culture; many desi youngsters would kill for a break in them movies, and this makes the communication rock
http://www.mxmindia.com/?p=29875

Why focus on Asaram Bapu's copter crash?
In Freaking News, Ranjona Banerji tracks the news (and non-news) on TV, in the papers and cyberspace
http://www.mxmindia.com/?p=29930
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Tuesday, 17 April 2012

Stories on 17th April

Will the name change work for MCCS?
Media analysts and experts don't think there's reason for worry as Star News, Ananda and Majha will replace 'Star' with 'ABP'
http://www.mxmindia.com/2012/04/will-the-name-change-work-for-mccs-channels/

Harish Bijoor: What's in a Name?
What does a name transition mean to companies and brands? Plenty really, writes brand expert Harish Bijoor
http://www.mxmindia.com/2012/04/harish-bijoor-whats-in-a-name/

Now fans can own Deccan Chargers Team
This initiative will also reward the fans with discounts and freebies at more than 100 partner stores, which have partnered with Deccan Chargers
http://www.mxmindia.com/2012/04/now-fans-can-own-deccan-chargers-team/

Comment: Mediaah!: So what let to the Star-ABP split?
Differences have been simmering between the ABP and Star India groups with the latter choosing to opt since it couldn’t exert control without majority shareholding
http://www.mxmindia.com/2012/04/comment-mediaah-so-what-let-to-the-star-abp-split/

Burson-Marsteller releases list of the most influential political voices
Study finds leading voices are politicians, journalists and bloggers
http://www.mxmindia.com/2012/04/burson-marsteller-releases-list-of-the-most-influential-political-voices/

Viadeo closes $32mn fundraising round
It is one of the largest European Internet investments in the last 12 months
http://www.mxmindia.com/2012/04/viadeo-closes-32mn-fundraising-round/

92.7 BIG FM returns with the second edition of BIG Marathi music awards
ETV Marathi and Star Majha come on board as telecast and news partners respectively
http://www.mxmindia.com/2012/04/92-7-big-fm-returns-with-the-second-edition-of-big-marathi-music-awards/

The Anchor: 6 things to keep in mind while looking for discounts online
we can't ignore the fact that online shopping gives us more discounts and privileges to get the right products into our homes, even without stepping out of our doors says Rama Jamili
http://www.mxmindia.com/2012/04/the-anchor-6-things-to-keep-in-mind-while-looking-for-discounts-online/

Debrief: Flipkart: Clever and entertaining
Good stuff. The ad will appeal to the non net savvy folks too, and this could result in a huge boost in sales for Flipkart
http://www.mxmindia.com/2012/04/debrief-flipkart-clever-and-entertaining/

[MJR] Mamata's antics dominate the news
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/04/mjr-mamatas-antics-dominate-the-news/
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Monday, 9 April 2012

Stories on 9th April


10 Days to Go-Goafest! It's all about celebrating ideas: Arvind Sharma
MxMIndia kicks off its countdown to Goafest 2012 with an interview with the organising committee chair
http://www.mxmindia.com/2012/04/celebrating-ideas-goafest-2012-arvind-sharma/

Anita Nayyar quits Havas, to join BCCL as Head of Customer Strategy
The Havas Media CEO for South Asia has put in her papers and is all set to put in her learnings of 28 years as Head of Customer Strategy at The Times of India group
http://www.mxmindia.com/2012/04/anita-nayyar-quits-havas-to-join-bccl-as-head-of-customer-strategy/

Bharat Ranga to be Chief Content & Creative officer at Zee, Nittin Keni to be Head-Production
Mr Bharat Ranga will now take charge of content and creative at Zee Entertainment and Mr Nittin Keni will head production
http://www.mxmindia.com/2012/04/flash-bharat-ranga-to-take-charge-of-content-and-creative-zee/

MSM hits the ball hard for Six
The first phase of the content plan is to make most of the Indian Premier League's five editions and evoke special interest among fans to watch non-cricketing sports such as mixed martial arts, basketball, badminton and football
http://www.mxmindia.com/2012/04/msm-hits-the-ball-hard-for-six/

Our aspiration is to be the leader: Amar Babu, Lenovo
Amar Babu talks of Lenovo's dazzling growth story in India, on the parameters that have set it aside from its peers, and how the company plans to replicate the dominance that it shares in China and Japan
http://www.mxmindia.com/2012/04/our-aspiration-is-to-be-the-leader-amar-babu-lenovo/

Reviewing the Reviews: Housefull 2
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/04/reviewing-the-reviews-housefull-2/

Ad Strat: A star role for Karnataka Bank
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief, the strat, and whatever else went into creating an outstanding ad. AdStrat is compiled by Shubhangi Mehta
http://www.mxmindia.com/2012/04/ad-strat-a-star-role-for-karnataka-bank/

SpiceJet awarded the account to Grey Worldwide,Delhi
The pitch was announced in February and went through multiple rounds before SpiceJet finally awarded the account to Grey Worldwide
http://www.mxmindia.com/2012/04/spicejet-awarded-the-account-to-grey-worldwidedelhi/

Freecultr selected by Kolkata Knight Riders as Official Casual Wear Partner
Introduces a special edition of travel Polos and casual wear for KKR players and fans
http://www.mxmindia.com/2012/04/freecultr-selected-by-kolkata-knight-riders-as-official-casual-wear-partner/

MSLGROUP Asia Awarded PR Network of the Year
Secures top prize at prestigious Campaign Asia-Pacific PR Awards
http://www.mxmindia.com/2012/04/mslgroup-asia-awarded-pr-network-of-the-year/

The Anchor: Abraham Alapatt on 5 Ways a Brand survives with intense competition
Unless a brand can stay relevant enough for customers (existing and prospective) they are in serious danger of losing mind share - and therefore eventually, wallet share, says Abraham Alapatt
http://www.mxmindia.com/2012/04/the-anchor-abraham-alapatt-on-5-ways-a-brand-survives-with-intense-competition/

Anil Thakraney: Tehelka: Must drop bombs
The latest expose on the cops is a reminder that Tehelka must do many more sting operations
http://www.mxmindia.com/2012/04/anil-thakraney-tehelka-must-drop-bombs/

Glory Be, Shekhar Gupta dared to criticise the Indian Army!
You can tear down old and revered institutions, you can gossip about anyone you please but you cannot, cannot, cannot ever say anything negative about the Indian armed forces
http://www.mxmindia.com/2012/04/glory-be-shekhar-gupta-dared-to-criticise-the-indian-army/
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Friday, 9 March 2012

Stories on 9th March

iPad3 could revolutionise ad & content
With its enhanced display, Apple's new tablet could rev up digital media and publishing though there's no indicator of an India launch
http://www.mxmindia.com/2012/03/ipad3-could-revolutionise-ad-content/


Exclusive: BCCL President Bhaskar Das is now also Principal Secretary to MD
The Times of India group President Dr Bhaskar Das has now donned the additional responsibility of Principal Secretary to Managing Director Vineet Jain
http://www.mxmindia.com/2012/03/exclusive-bccl-president-bhaskar-das-is-now-also-principal-secretary-to-md/


Power of +ve campaigning: Why SP won & BSP, Cong lost
Experts say it's up to the agencies to help political parties with a nice strategy
http://www.mxmindia.com/2012/03/power-of-ve-campaigning-why-sp-won-bsp-cong-lost/


Woman power at MxMIndia's roundtable for Big CBS Love
To celebrate the spirit of women in the advertising-media domain, MxM India conceptualised a roundtable conference for BIG CBS Love in a half-hour show that was aired on Bloomberg UTV on March 8.
http://www.mxmindia.com/2012/03/woman-power-at-mxmindias-roundtable-for-big-cbs-love/


Intnl radio stations will soon enter India: Amitabh Srivastava
Radio Netherlands' Country Manager Amitabh Srivastava tells MxMIndia that talk radio is the next big thing.
http://www.mxmindia.com/2012/03/global-radio-channels-will-soon-come-to-india-amitabh-srivastava/


Games2Win sets 20 mn users target for 2012
Android Game 'Parking Frenzy' scaled its way to the No 7 position on the 'Free Games' section in the Android Market (USA) recently, making it probably the first game from India to have featured this high in the space
http://www.mxmindia.com/2012/03/games2win-sets-20-mn-users-target-for-2012/


Assam's Manoj Barpujari wins Nat Award for film criticism
Manoj Barpujari of Dainik Agradoot daily is to be awarded the Best film critic award Swarna Kamal and Rs75,000 for his critiques in English and Assamese
http://www.mxmindia.com/2012/03/guwahatis-manoj-barpujari-wins-national-award-for-best-film-critic/


Yashraj Rao is National Sales Head for BIG Love & Spark
Mr Rao will be responsible for growing sales and leading the team across the country, to grow client base and revenues for these channels
http://www.mxmindia.com/2012/03/yashraj-rao-appointed-as-national-sales-head-for-big-love-and-spark/


Changing Sky on its way ahead
Pune-based design agency Changing Sky has won recognition for excellence in brand repositioning from The Rebrand 100.
http://www.mxmindia.com/2012/03/changing-sky-on-its-way-ahead/


MiD-DAY has a new entertainment editor
Janhavi Samant will head MiD DAY Hitlist along with Center Stage, Hot Property and Big Break. Ms Samant will take charge from outgoing editor Shubha Shetty Saha.
http://www.mxmindia.com/2012/03/mid-day-has-a-new-entertainment-editor/


5 reasons why behind every good creative is an even better media plan
Media Planning adds D.R.A.M.A to every creative to make it larger. Karthik Lakshminarayan cites some examples
http://www.mxmindia.com/2012/03/5-reasons-why-behind-every-good-creative-is-an-even-better-media-plan/


Debrief: Pepsi: Game changer
The idea taps into the single-game malaise this nation suffers from, and it’s time the other games got some attention. The TVC reflects the opinion of many, and so it’s a good consumer insight.
http://www.mxmindia.com/2012/03/debrief-pepsi-game-changer/


Anil Thakraney: TV media is out of sync
There is just too much attention given to the urban Indian middle class and their issues. To the cost of the rest of India. And this is why television studio views and discussions have little relevance to 'non-shining' India.
http://www.mxmindia.com/2012/03/anil-thakraney-tv-media-is-out-of-sync/


Freaking News: It's business as usual after the election euphoria
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/03/freaking-news-its-business-as-usual-after-the-election-euphoria/
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Wednesday, 29 February 2012

Stories on 29th February


Being the best is our trademark: John Ziegler of DDB Mudra
The Chairman and CEO of DDB Mudra talks about India’s role in the APAC market and how rival agencies like WPP are taking a cue or two from them
http://www.mxmindia.com/2012/02/being-the-best-is-our-trademark-john-ziegler-of-ddb-mudra/


Realigned DDB Mudra ups ante for APAC push
While the realignment of top-level at the group was made known to one and all earlier, the event also witnessed a couple of other key announcements from the group
http://www.mxmindia.com/2012/02/realigned-ddb-mudra-ups-ante-for-apac-push/


Aegon Religare hijacks 'i' from TOI
Aegon Religare 'hijacked' the letter 'i' from the national daily, The Times of India, yesterday. The innovation was done to introduce the new and improved iTerm Insurance plan for Aegon Religare
http://www.mxmindia.com/2012/02/aegon-religare-hijacks-i-from-toi/


Quadrant creates Tiger Balm's new TVC
The new TVC for Tiger Balm shows how the product is a household name worldwide
http://www.mxmindia.com/2012/02/quadrant-creates-tiger-balms-new-tvc/


Swad of Success: Regional FMCG firms like Panjon, Bisk Farm, Mapro, raising funds to expand operations
Almost half a dozen smaller regional firms are entering newer states, some advertising for the first time, while others planning to raise funds to survive a fresh salvo by large consumer goods companies
http://www.mxmindia.com/2012/02/swad-of-success-regional-fmcg-firms-like-panjon-bisk-farm-mapro-raising-funds-to-expand-operations/


(MJR) Quality of journalism has gone up: Mohan Sivanand
Despite of all the negativity, like 'paid news' or advertising interfering in editorial content, there is a lot of good stuff too and, in fact, the vast majority today are proper journalists, says Mohan Sivanand, India Editor, Reader's Digest
http://www.mxmindia.com/2012/02/mjr-quality-of-journalism-has-gone-up-mohan-sivanand/


(MJR) Gouri Dange: Why this silence over the noise?
It looks like the media (who thrive on noise of their own kind) has accepted that every Indian, famous and otherwise, has an inalienable, constitutional right to make as much noise whenever and wherever he/she pleases, notes Gouri Dange
http://www.mxmindia.com/2012/02/mjr-gouri-dange-why-this-silence-over-the-noise/


Radio City Connect's awareness campaign for Pune Strykers
'Radio City Connect', Radio City 91.1 FM's full spectrum activations cell provides end-to-end 360 degree brand marketing solutions to all their clients
http://www.mxmindia.com/2012/02/radio-city-connects-awareness-campaign-for-pune-strykers/


HBO documentary 'Saving Face' wins an Academy Award
Saving Face chronicles the arduous attempts of acid-attack survivors Zakia and Rukhsana to bring their assailants to justice
http://www.mxmindia.com/2012/02/hbo-documentary-saving-face-wins-an-academy-award/


DraftFCB Ulka's Cogito Consulting & Asterii Analytics Release India 2061 Report
The supplement highlights some important scenarios that will help build brands for not just the next few years, but well into the next 50 years
http://www.mxmindia.com/2012/02/draftfcb-ulkas-cogito-consulting-asterii-analytics-release-india-2061-report/


ArtistAloud.com is back in a new avatar
To commemorate the second anniversary and the launch of the re-vamped website, ArtistAloud.com will be celebrating the Seagram's Fuel Music Day on March 2
http://www.mxmindia.com/2012/02/artistaloud-com-is-back-in-a-new-avatar/


With Moradabad launch, Hindustan now pan UP and Uttarakhand
It is now printed from 18 centres across the states of UP, Uttarakhand, Bihar, Jharkhand and Delhi
http://www.mxmindia.com/2012/02/with-moradabad-launch-hindustan-now-pan-up-and-uttarakhand/


5 things that agencies must do to attract top talent
If organisations proactively think about how they should keep their employees engaged over a period of time, attraction rates go up and attrition rates fall, says Rohit Ohri
http://www.mxmindia.com/2012/02/5-things-that-agencies-must-do-to-attract-top-talent/


Anil Thakraney: The Oscar Bore-fest
Some of the presenters seem to have been inspired by our own award shows
http://www.mxmindia.com/2012/02/anil-thakraney-the-oscar-bore-fest/
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Friday, 3 February 2012

Stories on 3rd February

Better innings for IPL 5?
Last year's cricket World Cup impacted the IPL adversely, but advertisers are hopeful of a better showing this season.
http://www.mxmindia.com/2012/02/better-innings-for-ipl-5/


New campaign dares to highlight Mahindra SUV 'masculinity'
Interface creates a goes ahead and creates a slightly 'bold' campaign for Mahindra SUV.
http://www.mxmindia.com/2012/02/mahindra-campaign-dares-to-go-bold/


Amazon enters India via Junglee.com
Amazon will not sell or buy anything in the country for now. Instead, it will direct customers to both online and offline vendors listed on Junglee
http://www.mxmindia.com/2012/02/amazon-makes-quiet-entry-into-indian-retail-market-via-comparison-shopping-site-junglee-com/


It's wait 'n watch for TOI-Matrubhoomi alliance
Some feel that a new trend might start with homes taking in three newspapers, with both Hindu and TOI having their share of readers.
http://www.mxmindia.com/2012/02/its-wait-and-watch-for-the-toi-matrubhoomi-alliance-in-kerala/


Gopal Vittal back @ Airtel
He will be incharge of the data and international businesses
http://www.mxmindia.com/2012/02/gopal-vittal-back-airtel/


Tata group firms to launch common loyalty plan
AIMIA has started managing Taj Group's customer relationships and will soon include other consumer firms of the group to create a unified CRM programme
http://www.mxmindia.com/2012/02/tata-group-firms-like-taj-hotels-croma-westside-to-launch-common-loyalty-plan-this-year/


'Industry resilient in times of turmoil'
Companies have realized that investing in PR campaigns and sending out the right messages is critical for business recovery after an economic downturn, says Nitin Mantri.
http://www.mxmindia.com/2012/02/pr-channnel-pr-industry-stands-resilient-in-times-of-turmoil/


Naukri.com launches job search apps for iPhone, Blackberry and Android devices and HTML5 site
These mobility solutions have specially been designed to bring the power of internet job search on mobile
http://www.mxmindia.com/2012/02/naukri-com-launches-job-search-apps-for-iphone-blackberry-and-android-devices-and-html5-site/


Mudra Max OOH drives home HT's No TV Day message
To communicate the message of 'TV Off, Mumbai On', Mudra Max-OOH planned and executed an effective OOH media campaign for No TV Day, beginning January 13.
http://www.mxmindia.com/2012/02/mudra-max-ooh-drives-home-hts-no-tv-day-message/


STAR Plus the undisputed leader in 9 primetime slots
The channel delivered 306 GRPs this week, clearly underscoring its leadership position across channels and categories
http://www.mxmindia.com/2012/02/star-plus-the-undisputed-leader-in-9-primetime-slots/


New twist to hair colour campaign
Creativeland's fresh approach for Godrej Expert puts the colour back into hair.
http://www.mxmindia.com/2012/02/new-twist-to-hair-colour-campaign/


The Anchor: 5 reasons why it's the best time to be in English movies
India's English speaking-population, urban and elsewhere, and the amendment to the Cable TV Networks (Regulation) Act make it a good time for an English movie channel, says Ajay Trigunayat.
http://www.mxmindia.com/2012/02/the-anchor-5-reasons-why-its-the-best-time-to-be-in-english-movies/


Anil Thakraney: Time for clean up the 2G scam
If the businessmen aren't going to learn anything from the nation's biggest, mind-numbing financial scam, they never will
http://www.mxmindia.com/2012/02/hard-knocks-time-for-clean-up-the-2g-scam/

Headlines Today scores on 2G
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/headlines-today-scores-on-2g/
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Sunday, 15 January 2012

Stories on 16th January


I don't read rival newspapers: Bhaskar Das
The Bennett Coleman president answers Anil Thakraney's searching questions on his long career with the TOI and the group's ideologies and sometimes controversial practices
http://www.mxmindia.com/2012/01/i-dont-read-rival-newspapers-bhaskar-das/

Wow! Sandeep Goyal firm will now manage Airtel's ad inventory & m-commerce
Airtel outsources advertising inventory management to Mogae Media
http://www.mxmindia.com/2012/01/wow-sandeep-goyal-firm-will-now-manage-airtels-ad-inventory-m-commerce/

Trade bullish on bus shelter advtg
Bus shelter ads are strategically placed in areas with more pedestrians, where it is easy to see the brand and its message.
http://www.mxmindia.com/2012/01/stop-the-bus-its-ooh/

Ad Strat: The Hero in everyone
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad.
http://www.mxmindia.com/2012/01/ad-strat-the-hero-in-everyone/

[PR Channel] Flashmobs and guerrilla PR in the digital world
In connecting the dots with these sweeping phenomena, we as public relations and digital communications practitioners can seek inspiration, think above and be even more creative in what we do.
http://www.mxmindia.com/2012/01/pr-channel-flashmobs-and-guerrilla-pr-in-the-digital-world/

Reviewing the Reviews: Chaalis Chauraasi
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2012/01/reviewing-the-reviews-chaalis-chauraasi/

Big Digital to handle digital promotions for Sadda Adda
For this project, Big Digital has brought together different verticals of the RBNL network for an effective and widespread promotion and visibility
http://www.mxmindia.com/2012/01/big-digital-to-handle-digital-promotions-for-sadda-adda/

The Anchor: 5 tips on how you too can run the marathon
Want to run the marathon? You definitely can't do it on a whim - one has to prepare and train in advance for it, says Bharat Kapadia.
http://www.mxmindia.com/2012/01/the-anchor-5-tips-on-how-you-too-can-run-the-marathon/

Anil Thakraney: Star India's massive gamble
Indian showbiz just does not have writers who can pen such superlative scripts and dialogues like 24. The very average quality of writing in our movies and soaps is a clear indication of that.
http://www.mxmindia.com/2012/01/anil-thakraney-star-indias-massive-gamble/

Journalists' covenants on cricket and more
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/journalists-covenants-on-cricket-and-more/
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Tuesday, 18 October 2011

Stories on 18th October

Media under scanner for Telangana coverage
The coverage of the Telangana unrest in Andhra Pradesh by the media has come under criticism for a variety of reasons

Ranjona Banerji reviews nightly news and the morning papers in Freaking News

Anil Thakraney finds the launch TVC for the zippy, stylish Hyundai Eon a "total wash out"

Tasksheet for new Info and Broadcasting Secretary, Uday Kumar Varma

Travel Channel announces a new travel talk show, ‘Livewire With Ash’.

Publicis Groupe is among the leaders in third-quarter mergers and acquisitions rankings, with agencies from the group’s public relations network advised on approximately US$155 billion value of deals worldwide.

Star Plus named ‘Best Entertainment Channel’ at CNBC Story Board Awaaz Awards 2011.

The Times of India and The Cardiological Society of India are organizing an India Heart Conclave to engage relevant stakeholders from the healthcare fraternity in a discussion on necessary actions for managing cardiological disorders.

HT Media’s Shine.com has partnered with The Indian Air force (IAF) to help their retired and retiring personnel find a second career in the corporate world.

Plan T for Twitter put Hippo at the head of the pack when it came to distribution, restocking, and a creative marketing win.


Formula 1 offers an excellent networking opportunity for corporate as large corporate cough up upto Rs 1 crore for special boxes

Lavie releases its first ever TV campaign, capturing the essence of the brand, ‘Handbags for the Many Moods of Women’.

French design and visual communication school ecole intuit.lab ties up with veteran adman Ravi Deshpande to set up design school in Mumbai

India is still booming and still ‘incredible’, and what people call a crisis is just a cycle which will turn around, says Chris Llewellyn.
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