Stories on 25th Sep '17

Priti Murthy from Maxus to join OMD India as CEO

Her appointment is effective October 2017 and she will report to Torie Henderson, CEO, Omnicom Media Group, SEA & India. Read more

Indrani Sen: Celebrating with Print

Yesterday's Times of India, Delhi edition had 100+ pages including 45 full-page commercial ads, notes Indrani Sen. Read more

Bloomberg|Quint begins live streaming facility across its digital assets

Bloomberg|Quint's digital streaming service will include comprehensive live programming on a daily basis. Read more

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Dentsu highlights promising features of TVS Jupiter Classic in new TVC

The film features brand evangelist Amitabh Bachchan. Read more

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Swaraj appeals to the farmer community with latest film

The communication embodies how Swaraj has been nurturing relationships since 1974. Read more

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Kopiko rolls out exciting offer promoting the candy brand

Consumers stand a chance to win Xiaomi Smart phones every hour, a Pulsar bike every day and a Maruti Swift car every week. Read more

Stories on 25th Jun '15

How Ashok Mahadevan innovated in his protest against the Emergency
And the image above is how he did in the classified columns of The Times of India
http://www.mxmindia.com/2015/06/how-ashok-mahadevan-innovated-in-his-protest-against-the-emergency/

BTL Baatein: Uma Talreja, Burger King India... Powered by VISCOMM
The lines are actually blurring in terms of how you treat your marketing mix, says Uma Talreja, CMO, Burger King India, adding that she doesn’t think the "traditional rules really apply anymore"
http://www.mxmindia.com/2015/06/btl-baatein-uma-talreja-burger-king-india-powered-by-viscomm/

Ranjona Banerji: Do we fight or do we bend and crawl to ensure our salary cheque every month?
Most large newspaper groups felt it easier to give in than to fight. Interestingly, it is not far different from the way corporate and managers hold sway over newsrooms today, writes Ranjona Banerji
http://www.mxmindia.com/2015/06/ranjona-banerji-do-we-fight-or-do-we-bend-and-crawl-to-ensure-our-salary-cheque-every-month/

Kalpana Sharma on Himmat's defiance of press censorship in the Emergency
... and how it was possible to do that if you were prepared to take risks!
http://www.mxmindia.com/2015/06/kalpana-sharma-on-himmats-defiance-of-press-censorship-in-the-emergency/

No metals for Indian agencies on Day 4 of #CannesLions2015
After winning 11 Lions and a Grand Prix, India had a gong-less night at the awards on the fourth day of Cannes Lions
http://www.mxmindia.com/2015/06/no-metals-for-indian-agengies-on-day-4-of-canneslions2015/

Sanjeev Kotnala: 11 Reasons why your Training Programmes fail
The moot question is: does the training fails because of management attitude, participant apathy or trainer incompetence or a mix of all these?
http://www.mxmindia.com/2015/06/sanjeev-kotnala-11-reasons-why-your-training-programmes-fail/

Godrej Group moves PR mandate to Adfactors
The responsibilities involve enhancing the Godrej Group’s corporate reputation and PR across its business entities
http://www.mxmindia.com/2015/06/godrej-group-consolidates-pr-mandate-with-adfactors/

The Mob takes charge
The Mob will be India's first 'mobile first' agency and will be HQ-ed out of Gurgaon
http://www.mxmindia.com/2015/06/the-mob-takes-charge/

Heathrow Express adops Tata Comm branding
First Indian MNC to be featured on the UK Heathrow Express
http://www.mxmindia.com/2015/06/tata-communications-and-heathrow-express-announce-new-sponsorship-deal/

Lowe Lintas unveils new campaign for 'Lal Hit'
There is a serious and conscious effort to make sure that their family is protected from disease
http://www.mxmindia.com/2015/06/lowe-lintas-mumbai-unveils-a-new-campaign-for-lal-hit/

Star Plus announces Indian adaptation of Everybody Loves Raymond
Titled Sumit Sambhal Lega, the channel ropes in Steve Skrovan, original writer of Everybody Loves Raymond for the Indian adaptation
http://www.mxmindia.com/2015/06/star-plus-announces-indian-adaptation-of-everybody-loves-raymond/

'They listen to me', says Saavn in new brand campaign
Saavn's previous campaigns, featuring Bollywood star, Ranbir Kapoor, were launched in India and select international networks, and generated more than 7 million combined YouTube views
http://www.mxmindia.com/2015/06/they-listen-to-me-says-saavn-in-new-brand-campaign/

Eminent journalist Praful Bidwai passes away
A former Senior Editor of The Times of India, Praful was one of South Asia's most widely published columnists


Skore scores again with new product launch
The storyline captures how the introduction of a fitness buddy into a regular workout regimen changes the routine to a celebratory, almost-sensual experience

http://www.mxmindia.com/2015/06/skore-scores-again-with-new-product-launch/

Stories on 26th May '15

Indian journalism exposed by 'one year' coverage
Hero worship or balanced analysis? Ranjona Banerji reviews how the news media has covered the completion of a year of the Narendra Modi govt
http://www.mxmindia.com/2015/05/indian-journalism-exposed-by-one-year-coverage/

NewsStand: And this is how some Page1s looked this morning, displaying the news of the Narendra Modi govt's year in office
It's one of our most popular features... so we bring it again with the frontpages of some of the papers we read every morning
http://www.mxmindia.com/2015/05/newsstand-and-this-is-how-some-page1s-looked-this-morning-displaying-the-news-of-the-narendra-modi-govts-year-in-office/

Madison Media snaps up Snapdeal wef July 1
Madison Media will now be the Media Agency of Snapdeal effective July 1, 2015 but work on the account will start almost immediately, informs a communique
http://www.mxmindia.com/2015/05/madison-media-snaps-up-snapdeal-wef-july-1/

Scarecrow bags creative duties of Graviti Smartphone Accessories
The account moved after a multi-agency pitch
http://www.mxmindia.com/2015/05/scarecrow-bags-creative-duties-of-graviti-smartphone-accessories/

Honda undertakes Round 2 of marketing blitzkrieg for its motorcycles
As a sequel to its first campaign, the 2nd TVC of Dream series carries forward the intriguing story of the first campaign
http://www.mxmindia.com/2015/05/honda-undertakes-round-2-of-marketing-blitzkrieg-for-its-motorcycles/

The 120 Media Collective spruces up senior management team
The company appoints Shilpa Ambre as Chief Financial Officer and Vishal Nongbet as Senior Vice President & Business Head, Sooperfly
http://www.mxmindia.com/2015/05/the-120-media-collective-spruces-up-senior-management-team/

For Ballantine's, it's about 'Staying True' through new positioning
The campaign serves as an invitation to the Indian consumers to express themselves in a genuine and authentic way
http://www.mxmindia.com/2015/05/for-ballantines-its-about-staying-true-through-new-positioning/

Turtle Ltd. unveils unique #SAVELITTLESHELLY initiative
#SAVELITTLESHELLY is launched as a hashtag in the social media
http://www.mxmindia.com/2015/05/turtle-ltd-unveils-unique-savelittleshelly-initiative/

'Shop a new trend' says Shop CJ in new campaign
National award-winning director Pradeep Sarkar, who has filmed movies such as, Parineeta and Mardani, has directed the TVC

http://www.mxmindia.com/2015/05/shop-a-new-trend-says-shop-cj-in-new-campaign/

Stories on 13th May '15

What makes WhatsApp & Facebook rule Indian Youth
The two platforms top the Brand Equity Most Exciting Brands in this country, with reason
http://www.mxmindia.com/2015/05/what-makes-whatsapp-facebook-rule-indian-youth/

Samyak Chakrabarty quits DDB Mudra, to start social enterprise. May join Pratap Bose
He is setting up Social Quotient, a social cause marketing and communications company
http://www.mxmindia.com/2015/05/samyak-chakrabarty-quits-ddb-mudra-to-start-social-enterprise-may-join-pratap-bose/

Times of India bags INMA Global Innovation regional award
The Times of India group was among the seven companies rewarded for excellence in innovation by the International News Media Association (INMA), with social media curation company Storyful taking home worldwide first place in the Global Innovation Awards
http://www.mxmindia.com/2015/05/times-of-india-bags-inma-global-innovation-regional-award/

DDB Mudra North wins the creative mandate for McVitie's Biscuits
The agency was chosen following a multi-agency pitch involving major Indian advertising players such as Dentsu Marcom and McVitie's India's incumbent agency Publicis Capital
http://www.mxmindia.com/2015/05/ddb-mudra-north-wins-the-creative-mandate-for-mcvities-biscuits/

DMAi brings ECHO to Asia
The DMA International ECHO competition began in 1929 as the first direct mail awards show
http://www.mxmindia.com/2015/05/dmai-brings-echo%e2%84%a2-to-asia/

Sanjeev Kotnala: Mass Exodus: Are you the next victim?
Employee exodus is a not reading the tremors right, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/05/sanjeev-kotnala-mass-exodus-are-you-the-next-victim/

Bloomberg TV India introduces new programming line-up
Revamps the current Stock Market-centric programs
http://www.mxmindia.com/2015/05/bloomberg-tv-india-introduces-new-programming-line-up/

Stories on 8th Nov '13

Happy 175th, The Times of India
The Times of India celebrated its 175th birthday on November 3. A special editorial package from MxMIndia on the occasion
http://www.mxmindia.com/2013/11/happy-175th-the-times-of-india/

CVL Srinivas | What makes TOI a formidable media brand
For advertisers and agencies, The Times of India isn't just a strong medium to connect with a powerful, youthful target audience, it is a media brand that adds colour, fizz and hype to a media campaign, writes CVL Srinivas, CEO, Group M South Asia
http://www.mxmindia.com/2013/11/cvl-srinivas-what-makes-toi-a-formidable-media-brand/

Sangita P Menon Malhan | Re-discovering ... The Times of India
Sangita P. Menon Malhan, author of the recently published 'The TOI Story' finds The Times of India (and the company publishing it) an innovation machine, forever balancing extremes.
http://www.mxmindia.com/2013/11/sangita-p-menon-malhan-re-discovering-the-times-of-india/

Sidharth Bhatia | Times have changed, so has the Times
The Times is not what it was, but that is because India is not what it was, writes Sidharth Bhatia
http://www.mxmindia.com/2013/11/sidharth-bhatia-times-have-changed-so-has-the-times/

Ranjona Banerji | Times@175: The Good, The Bad & The Ugly
While The Times of India has done a lot of damage to the media in general with its subsequent treatment of journalists, putting marketing above newsgathering and by introducing money-gathering practices like Medianet, it also took media in India into the contemporary world and set the standard for all other newspapers, writes Ranjona Banerji
http://www.mxmindia.com/2013/11/ranjona-banerji-times175-the-good-the-bad-the-ugly/

Shailesh Kapoor | BCCL 2.0: The Integrated Media Organization
Ten years ago, BCCL was primarily a print organization. Today, it has spread its wings, notes Shailesh Kapoor, as he talks about two aspects of the 175-year-old multimedia organization that interest him most
http://www.mxmindia.com/2013/11/shailesh-kapoor-bccl-2-0-the-integrated-media-organization/

Sanjeev Kapoor on Tarla Dalal: She was my inspiration to write cookbooks...
In this tribute written exclusively for MxMIndia, Sanjeev Kapoor, well-known chef, cookery book writer, television show host and co-promoter of Food Food channel, talks of how Tarla Dalal was his inspiration to write cookbooks.

http://www.mxmindia.com/2013/11/sanjeev-kapoor-on-tarla-dalal-she-was-my-inspiration-to-write-cookbooks/

Stories on 28th Aug

Where have all the Account Planners gone?
The availability of authentic planners in advertising seems to be the subject of many a conversation
http://www.mxmindia.com/2012/08/where-have-all-the-account-planners-gone/

TRAI sticks to 12-minute ad regulation in fresh draft, seeks feedback
The status is unchanged for news and sports channels who were most opposed to the regulation. There is a restriction on the use of the lower part of the screen to carry captions - static or moving alongside
http://www.mxmindia.com/2012/08/trai-sticks-to-12-minute-ad-regulation-in-fresh-draft-seeks-feedback/

NDTV-TAM war impact may be seen in print if Nielsen is appointed IRS research vendor
The controversy and litigation over television viewership measurement may lead to question marks being raised on the final selection of the vendor for the unified print readership study
http://www.mxmindia.com/2012/08/ndtv-tam-war-impact-may-be-seen-in-print-if-nielsen-is-appointed-irs-research-vendor/

NDTV, WPP trade statements yet again
The war of words between NDTV and WPP entered its second week with statements from both being sent out to the media
http://www.mxmindia.com/2012/08/ndtv-wpp-trade-statements-yet-again/

Suresh Balakrishna now also CEO of Lintas Outdoor
BPN boss Suresh Balakrishna to take additional charge of Lintas Outdoor
http://www.mxmindia.com/2012/08/suresh-balakrishna-now-also-ceo-of-lintas-outdoor/

Digital, the efficient earner: B N Chandrakanth, Theorem
Digital offers the most cost-effective way of communicating or advertising, says Chandrakanth B N, Co-Founder and Managing Director, Theorem India
http://www.mxmindia.com/2012/08/interview-digital-the-efficient-earner/

Citizen signs Kevin Pietersen as brand ambassador
Kevin Pietersen, the South-African born English cricketer, will be the ambassador for Citizen watches. He presently plays for England, Surrey and the Delhi Daredevils
http://www.mxmindia.com/2012/08/citizen-signs-kevin-pietersen-as-brand-ambassador/

The Anchor: Carlton D'Silva on 5 reasons why marketers must take digital seriously
To be in tune with the changing milieu it has become imperative for a brand to be present in the digital medium
http://www.mxmindia.com/2012/08/the-anchor-carlton-dsilva-on-5-reasons-why-marketers-must-take-digital-seriously/

Debrief: Godrej Security: Good use of humour
Godrej Security Solutions continues with the humour approach, and that, when done well, always works for a serious product category
http://www.mxmindia.com/2012/08/debrief-godrej-security-good-use-of-humour/

Ranjona Banerji: Confusion over CAG continues
The confusion over the CAG report remains and neither TV nor print has managed to adequately explain the various issues, writes Ranjona Banerji
http://www.mxmindia.com/2012/08/ranjona-banerji-confusion-over-cag-continues/