Friday, 24 January 2014

Stories on 24th Jan '14

Ready for a ratings-dark year?
While content and marketing teams may still survive it, the real problem will be for media planners and buyers, writes Shailesh Kapoor
http://www.mxmindia.com/2014/01/ready-for-a-ratings-dark-year/

Arun Sharma returns to IPG Mediabrands after 10yrs at Airtel
Senior marketer and until recently head of the media vertical at all business units of Bharti Airtel, Arun Sharma has moved to IPG Mediabrands as Vice President
http://www.mxmindia.com/2014/01/arun-sharma-returns-to-ipg-mediabrands-after-10yrs-at-airtel/

Maxus elevates Sanchayeeta Verma to Managing Partner
Maxus announced the elevation of Sanchayeeta Verma as Managing Partner, Maxus South India & South Asia
http://www.mxmindia.com/2014/01/maxus-elevates-sanchayeeta-verma-to-managing-partner/

Zee Media launches ‘Zeegnition’ in multiple media with Adil Darukhanawala
Zeenigition will appear in dna newspaper as well as on the Web and on the various Zee Media Corp news channels
http://www.mxmindia.com/2014/01/zee-media-launches-%E2%80%98zeegnition%E2%80%99-in-multiple-media-with-adil-darukhanawala/

Ranjona Banerji: So why did Times make a front-page statement?
The worst that The Times of India has been accused of is not patronage of a political party. The worst has to do with Medianet and private treaties, writes Ranjona Banerji
http://www.mxmindia.com/2014/01/ranjona-banerji-so-why-did-times-make-a-front-page-statement/

Prathap Suthan: 8 fun ideas for Republic Day without being unpatriotic [Recall]
Love for the land should be much more than just standing ramrod straight when the national anthem plays. Loosen up people, says Prathap Suthan
http://www.mxmindia.com/2012/01/8-fun-ideas-for-republic-day-without-being-unpatriotic/