Stories on 11th Feb '15

How Bad Messaging did the BJP in
The Aam Aadmi Party scored a landslide win thanks to a positive campaign, comments Pratap Bose. The Grand Effie-winning BJP's blitz was a dud
http://www.mxmindia.com/2015/02/aaphew-how-bad-messaging-did-the-bjp-in/

Avik Chattopadhyay: What made Brand AAP click
Candour, Inclusive, Challenging, Young are the values of the AAP brand and these  are the values that tomorrow's India aspires for, appreciates and aligns with, writes Avik Chattopadhyay
http://www.mxmindia.com/2015/02/aaphew-avik-chattopadhyay-what-made-brand-aap-click/

Shripad Kulkarni: Arvind Kejriwal's 'Wake up Call' to BJP and marketers!
It signals a big opportunity opening up in the Bottom of Pyramid which both BJP and marketers must address.
http://www.mxmindia.com/2015/02/aaphew-shripad-kulkarni-arvind-kejriwals-wake-up-call-to-bjp-and-marketers/

Amith Prabhu: Another election where Public Relations won
They did ABCD: Aimed (to make a difference), Believed (that nothing is impossible), Committed (to the cause), and Dreamt (really Big)...
http://www.mxmindia.com/2015/02/aaphew-amith-prabhu-another-election-where-public-relations-won/

Ranjona Banerji: Times Now, Twitter score with Delhi results
Having surfed through most news channels in various Indian languages, it was clear that the most exciting channel was Times Now, writes Ranjona Banerji.
http://www.mxmindia.com/2015/02/ranjona-banerji-times-now-twitter-score-with-delhi-results/

NewsStand: How various dailies chronicled AAP's landslide win
And this is how various English, Hindi and other language dailies displayed the news of AAP's landslide victory
http://www.mxmindia.com/2015/02/aaphew-newsstand-how-various-dailies-chronicled-aaps-landslide-win/

6 Amul ads that tell the AAP Story
We bring you six Amul Butter advertisements that tell you the Aam Aadmi Party and Arvind Kejriwal story

http://www.mxmindia.com/2015/02/aaphew-6-amul-ads-that-tell-the-aap-story/

Stories on 18th Mar'14

Kejriwal and the Media
Views from Ranjona Banerji and Pradyuman Maheshwari on the media's new found hate for Arvind Kejriwal and the Aam Aadmi Party
http://www.mxmindia.com/2014/03/kejriwal-and-the-media/

NBA says members may boycott AAP if Kejriwal doesn’t stop hurling allegations against media
The NBA statement unequivocally ask Kejriwal and AAP to stop making preposterous allegations failing which its members would be forced to reconsider coverage of the  activities of the Aam Aadmi Party
http://www.mxmindia.com/2014/03/nba-says-members-may-boycott-aap-if-kejriwal-doesn%e2%80%99t-stop-hurling-allegations-against-media/

Myntra hopes to maintain high with Lowe & Ogilvy in tow
The fashion portal has got the two top agencies to spearhead a marketing strategy in order to maintain its leading position in apparel retail
http://www.mxmindia.com/2014/03/nba-says-members-may-boycott-aap-if-kejriwal-doesn%e2%80%99t-stop-hurling-allegations-against-media/

NDTV Profit splits to offer stockmarket shows at trading hours, sponsored bands as NDTV Prime in the evenings and on weekends
This is perhaps one of the most creatively exciting new ventures NDTV has launched, with so many 'firsts' for television in India
http://www.mxmindia.com/2014/03/ndtv-profit-splits-to-offer-stockmarket-shows-at-trading-hours-sponsored-bands-as-ndtv-prime-in-the-evenings-and-on-weekends/

Stories on 24th Jan '14

Ready for a ratings-dark year?
While content and marketing teams may still survive it, the real problem will be for media planners and buyers, writes Shailesh Kapoor
http://www.mxmindia.com/2014/01/ready-for-a-ratings-dark-year/

Arun Sharma returns to IPG Mediabrands after 10yrs at Airtel
Senior marketer and until recently head of the media vertical at all business units of Bharti Airtel, Arun Sharma has moved to IPG Mediabrands as Vice President
http://www.mxmindia.com/2014/01/arun-sharma-returns-to-ipg-mediabrands-after-10yrs-at-airtel/

Maxus elevates Sanchayeeta Verma to Managing Partner
Maxus announced the elevation of Sanchayeeta Verma as Managing Partner, Maxus South India & South Asia
http://www.mxmindia.com/2014/01/maxus-elevates-sanchayeeta-verma-to-managing-partner/

Zee Media launches ‘Zeegnition’ in multiple media with Adil Darukhanawala
Zeenigition will appear in dna newspaper as well as on the Web and on the various Zee Media Corp news channels
http://www.mxmindia.com/2014/01/zee-media-launches-%E2%80%98zeegnition%E2%80%99-in-multiple-media-with-adil-darukhanawala/

Ranjona Banerji: So why did Times make a front-page statement?
The worst that The Times of India has been accused of is not patronage of a political party. The worst has to do with Medianet and private treaties, writes Ranjona Banerji
http://www.mxmindia.com/2014/01/ranjona-banerji-so-why-did-times-make-a-front-page-statement/

Prathap Suthan: 8 fun ideas for Republic Day without being unpatriotic [Recall]
Love for the land should be much more than just standing ramrod straight when the national anthem plays. Loosen up people, says Prathap Suthan
http://www.mxmindia.com/2012/01/8-fun-ideas-for-republic-day-without-being-unpatriotic/

Stories on 21st Jan '14

It's official now: BARC chooses Mediametrie as tech partner
A quick chat with BARC chairman Punit Goenka and Benoit Cassagne. Senior VP, Mediametrie. Both are bullish on delivering a robust measurement system
http://www.mxmindia.com/2014/01/its-official-now-barch-chooses-mediametrie-as-tech-partner/

Ahead of litigation, TAM part-owner Kantar takes on govt + A possible solution to the mess
Even as TAM part-owner Kantar takes on the government, there's a possible solution to the mess - which ensures the guidelines are followed and there's no blackout period
http://www.mxmindia.com/2014/01/ahead-of-litigation-tam-part-owner-kantar-takes-on-govt-a-possible-solution-to-the-mess/

No Coke at IPL stadia as Pepsi likely to be beverages partner of Mumbai Indians
PepsiCo already has pouring rights of seven of the eight teams in the IPL, besides title-sponsorship rights for the cash-rich league
http://www.mxmindia.com/2014/01/no-coke-at-ipl-stadia-as-pepsi-like-to-be-beverages-partner-of-mumbai-indians/

'Digital First' is theme of IAMAI's Digital Summit
The annual India Digital Summit organized by the Internet and Mobile Association of India on February 6 and 7 in New Delhi
http://www.mxmindia.com/2014/01/digital-first-is-theme-of-iamais-digital-summit/

Ranjona Banerji: Did Sunanda Pushkar story merit top billing?
Everybody in India who takes part in the English media knows more about Sunanda Pushkar in her death than before. There is no justification at all for making this story more important than any other, writes Ranjona Banerji
http://www.mxmindia.com/2014/01/ranjona-banerji-did-sunanda-pushkar-story-merit-top-billing/

Stories on 14th Jan '14

The term 'media agency' is a bit outdated: CVL Srinivas
A freewheeling chat on his first year as CEO of GroupM South Asia, a lookback at 2013, plans for 2014 and the focus on digital
http://www.mxmindia.com/2014/01/the-term-media-agency-is-a-bit-outdated-cvl-srinivas/

Ajay Kakar is Head of Jury at APAC Effie Awards 2014
The Chief Marketing Officer - Financial Services, Aditya Birla Group and Head of Effie Awards India 2013 has been invited to be a Head of Jury at the APAC Effie 2014
http://www.mxmindia.com/2014/01/ajay-kakar-is-head-of-jury-at-apac-effie-awards-2014/

Vijay Karnataka asks people to "stop adjusting"
A new multiple media campaign by Vijay Karnataka asks citizens to take on corruption and inefficiencies
http://www.mxmindia.com/2014/01/vijay-karnataka-asks-people-to-stop-adjusting/

DDB Mudra revitalises Livon Hair Gain's hair promise
A new TVC from Livon Hair Gain Tonic attempts an emotional connect with consumers
http://www.mxmindia.com/2014/01/ddb-mudra-revitalises-livon-hair-gains-hair-promise/

Ranjona Banerji: No 'fine and dry' puhleez, dear BBC!
The BBC World Service weather reports on India needs to get real, notes Ranjona Banerji. And the English news channels must think of a world other than Arvind Kejriwal and AAP
http://www.mxmindia.com/2014/01/ranjona-banerji-no-fine-and-dry-puhleez-dear-bbc/

Anand Thakur joins Aidem's Zirca as sales head
Aidem's recently launched digital brand solutions arm Zirca has appointed Anand Thakur as National Sales  Head

http://www.mxmindia.com/2014/01/anand-thakur-joins-aidems-zirca-as-sales-head/