Stories on 24th Jan '14

Ready for a ratings-dark year?
While content and marketing teams may still survive it, the real problem will be for media planners and buyers, writes Shailesh Kapoor
http://www.mxmindia.com/2014/01/ready-for-a-ratings-dark-year/

Arun Sharma returns to IPG Mediabrands after 10yrs at Airtel
Senior marketer and until recently head of the media vertical at all business units of Bharti Airtel, Arun Sharma has moved to IPG Mediabrands as Vice President
http://www.mxmindia.com/2014/01/arun-sharma-returns-to-ipg-mediabrands-after-10yrs-at-airtel/

Maxus elevates Sanchayeeta Verma to Managing Partner
Maxus announced the elevation of Sanchayeeta Verma as Managing Partner, Maxus South India & South Asia
http://www.mxmindia.com/2014/01/maxus-elevates-sanchayeeta-verma-to-managing-partner/

Zee Media launches ‘Zeegnition’ in multiple media with Adil Darukhanawala
Zeenigition will appear in dna newspaper as well as on the Web and on the various Zee Media Corp news channels
http://www.mxmindia.com/2014/01/zee-media-launches-%E2%80%98zeegnition%E2%80%99-in-multiple-media-with-adil-darukhanawala/

Ranjona Banerji: So why did Times make a front-page statement?
The worst that The Times of India has been accused of is not patronage of a political party. The worst has to do with Medianet and private treaties, writes Ranjona Banerji
http://www.mxmindia.com/2014/01/ranjona-banerji-so-why-did-times-make-a-front-page-statement/

Prathap Suthan: 8 fun ideas for Republic Day without being unpatriotic [Recall]
Love for the land should be much more than just standing ramrod straight when the national anthem plays. Loosen up people, says Prathap Suthan
http://www.mxmindia.com/2012/01/8-fun-ideas-for-republic-day-without-being-unpatriotic/

Stories on 21st Jan '14

It's official now: BARC chooses Mediametrie as tech partner
A quick chat with BARC chairman Punit Goenka and Benoit Cassagne. Senior VP, Mediametrie. Both are bullish on delivering a robust measurement system
http://www.mxmindia.com/2014/01/its-official-now-barch-chooses-mediametrie-as-tech-partner/

Ahead of litigation, TAM part-owner Kantar takes on govt + A possible solution to the mess
Even as TAM part-owner Kantar takes on the government, there's a possible solution to the mess - which ensures the guidelines are followed and there's no blackout period
http://www.mxmindia.com/2014/01/ahead-of-litigation-tam-part-owner-kantar-takes-on-govt-a-possible-solution-to-the-mess/

No Coke at IPL stadia as Pepsi likely to be beverages partner of Mumbai Indians
PepsiCo already has pouring rights of seven of the eight teams in the IPL, besides title-sponsorship rights for the cash-rich league
http://www.mxmindia.com/2014/01/no-coke-at-ipl-stadia-as-pepsi-like-to-be-beverages-partner-of-mumbai-indians/

'Digital First' is theme of IAMAI's Digital Summit
The annual India Digital Summit organized by the Internet and Mobile Association of India on February 6 and 7 in New Delhi
http://www.mxmindia.com/2014/01/digital-first-is-theme-of-iamais-digital-summit/

Ranjona Banerji: Did Sunanda Pushkar story merit top billing?
Everybody in India who takes part in the English media knows more about Sunanda Pushkar in her death than before. There is no justification at all for making this story more important than any other, writes Ranjona Banerji
http://www.mxmindia.com/2014/01/ranjona-banerji-did-sunanda-pushkar-story-merit-top-billing/