Stories on 21st Apr '15

Now, Group CEO & Equity Partner, Madison Media
Yes! Vikram Sakhuja is joining Sam Balsara to take charge of the media agency empire plus the out-of-home business
http://www.mxmindia.com/2015/04/now-group-ceo-equity-partner-madison-media/

Publicis bags MakeMyTrip biz
The pitching process included a total of 9 agencies
http://www.mxmindia.com/2015/04/publicis-bags-makemytrip-biz/

JWT elevates Carlton D'Silva as CEO, Hungama Digital Services
Carlton will be reporting into Tarun Rai and will continue to lead HDS's creative leadership
http://www.mxmindia.com/2015/04/jwt-elevates-carlton-dsilva-as-ceo-hungama-digital-services/

Rahul Gandhi, Arvind Kejriwal steal the show at Press Club Mumbai's 'Ouch Awards'
The 'Ouch' Awards was a prelude to the more serious RedInk Awards organized by the Club scheduled for April 30, which applauds excellence in journalism
http://www.mxmindia.com/2015/04/rahul-gandhi-arvind-kejriwal-steal-the-show-at-press-club-mumbais-ouch-awards/

Ranjona Banerji: The new, sloppy world of Indian journalism
If your place of employment has taken a policy decision to ignore the sort of stories that you feel strongly about, protest or even better, quit, writes Ranjona Banerji
http://www.mxmindia.com/2015/04/ranjona-banerji-the-new-sloppy-world-of-indian-journalism/

Kyoorius announces Jury Tours and FYIdays for awards
The 2015 Kyoorius Advertising & Digital Awards jury sessions will take place from 29th April until 2nd May at Indian School of Design & Innovation
http://www.mxmindia.com/2015/04/kyoorius-announces-jury-tours-and-fyidays-for-awards/

India TV Yuva Awards celebrates achievers
India TV Yuva awards are given away every year to youth icons who have demonstrated exemplary leadership in their respective fields

http://www.mxmindia.com/2015/04/india-tv-yuva-awards-celebrates-achievers/

Stories on 11th Feb '15

How Bad Messaging did the BJP in
The Aam Aadmi Party scored a landslide win thanks to a positive campaign, comments Pratap Bose. The Grand Effie-winning BJP's blitz was a dud
http://www.mxmindia.com/2015/02/aaphew-how-bad-messaging-did-the-bjp-in/

Avik Chattopadhyay: What made Brand AAP click
Candour, Inclusive, Challenging, Young are the values of the AAP brand and these  are the values that tomorrow's India aspires for, appreciates and aligns with, writes Avik Chattopadhyay
http://www.mxmindia.com/2015/02/aaphew-avik-chattopadhyay-what-made-brand-aap-click/

Shripad Kulkarni: Arvind Kejriwal's 'Wake up Call' to BJP and marketers!
It signals a big opportunity opening up in the Bottom of Pyramid which both BJP and marketers must address.
http://www.mxmindia.com/2015/02/aaphew-shripad-kulkarni-arvind-kejriwals-wake-up-call-to-bjp-and-marketers/

Amith Prabhu: Another election where Public Relations won
They did ABCD: Aimed (to make a difference), Believed (that nothing is impossible), Committed (to the cause), and Dreamt (really Big)...
http://www.mxmindia.com/2015/02/aaphew-amith-prabhu-another-election-where-public-relations-won/

Ranjona Banerji: Times Now, Twitter score with Delhi results
Having surfed through most news channels in various Indian languages, it was clear that the most exciting channel was Times Now, writes Ranjona Banerji.
http://www.mxmindia.com/2015/02/ranjona-banerji-times-now-twitter-score-with-delhi-results/

NewsStand: How various dailies chronicled AAP's landslide win
And this is how various English, Hindi and other language dailies displayed the news of AAP's landslide victory
http://www.mxmindia.com/2015/02/aaphew-newsstand-how-various-dailies-chronicled-aaps-landslide-win/

6 Amul ads that tell the AAP Story
We bring you six Amul Butter advertisements that tell you the Aam Aadmi Party and Arvind Kejriwal story

http://www.mxmindia.com/2015/02/aaphew-6-amul-ads-that-tell-the-aap-story/

Stories on 22nd Apr '14

Election of the Trivial & Telegenic
Television has dominated this election practically setting agendas and leading the battle from the front, writes Ranjona Banerji
http://www.mxmindia.com/2014/04/election-of-the-trivial-telegenic/

Brands show the way - in or out - this election season
A host of brands have joined in providing popular opinion on the support needed in deciding the right political party/candidate this election season
http://www.mxmindia.com/2014/04/brands-show-the-way-in-or-out-this-election-season/

Jitendra Sawant joins Magnon\TBWA as AVP - Key Accounts
In his new role, Jitendra will be reporting to ED, Krishna Jha
 http://www.mxmindia.com/2014/04/jitendra-sawant-joins-magnontbwa-as-avp-key-accounts/

Planning to resolve complaints via social media? Things you should beware of
The delay in receiving a response from customer service has been the pet peeve of many clients and social media seems to be providing the solution
 http://www.mxmindia.com/2014/04/planning-to-resolve-complaints-via-social-media-things-you-should-beware-of/

For Lacoste, 'Life is a beautiful sport'
Lacoste brings about a new era by reinstating its founding values into the core of its message
http://www.mxmindia.com/2014/04/for-lacoste-life-is-a-beautiful-sport/

Stories on 18th Mar'14

Kejriwal and the Media
Views from Ranjona Banerji and Pradyuman Maheshwari on the media's new found hate for Arvind Kejriwal and the Aam Aadmi Party
http://www.mxmindia.com/2014/03/kejriwal-and-the-media/

NBA says members may boycott AAP if Kejriwal doesn’t stop hurling allegations against media
The NBA statement unequivocally ask Kejriwal and AAP to stop making preposterous allegations failing which its members would be forced to reconsider coverage of the  activities of the Aam Aadmi Party
http://www.mxmindia.com/2014/03/nba-says-members-may-boycott-aap-if-kejriwal-doesn%e2%80%99t-stop-hurling-allegations-against-media/

Myntra hopes to maintain high with Lowe & Ogilvy in tow
The fashion portal has got the two top agencies to spearhead a marketing strategy in order to maintain its leading position in apparel retail
http://www.mxmindia.com/2014/03/nba-says-members-may-boycott-aap-if-kejriwal-doesn%e2%80%99t-stop-hurling-allegations-against-media/

NDTV Profit splits to offer stockmarket shows at trading hours, sponsored bands as NDTV Prime in the evenings and on weekends
This is perhaps one of the most creatively exciting new ventures NDTV has launched, with so many 'firsts' for television in India
http://www.mxmindia.com/2014/03/ndtv-profit-splits-to-offer-stockmarket-shows-at-trading-hours-sponsored-bands-as-ndtv-prime-in-the-evenings-and-on-weekends/

Stories on 24th Jan '14

Ready for a ratings-dark year?
While content and marketing teams may still survive it, the real problem will be for media planners and buyers, writes Shailesh Kapoor
http://www.mxmindia.com/2014/01/ready-for-a-ratings-dark-year/

Arun Sharma returns to IPG Mediabrands after 10yrs at Airtel
Senior marketer and until recently head of the media vertical at all business units of Bharti Airtel, Arun Sharma has moved to IPG Mediabrands as Vice President
http://www.mxmindia.com/2014/01/arun-sharma-returns-to-ipg-mediabrands-after-10yrs-at-airtel/

Maxus elevates Sanchayeeta Verma to Managing Partner
Maxus announced the elevation of Sanchayeeta Verma as Managing Partner, Maxus South India & South Asia
http://www.mxmindia.com/2014/01/maxus-elevates-sanchayeeta-verma-to-managing-partner/

Zee Media launches ‘Zeegnition’ in multiple media with Adil Darukhanawala
Zeenigition will appear in dna newspaper as well as on the Web and on the various Zee Media Corp news channels
http://www.mxmindia.com/2014/01/zee-media-launches-%E2%80%98zeegnition%E2%80%99-in-multiple-media-with-adil-darukhanawala/

Ranjona Banerji: So why did Times make a front-page statement?
The worst that The Times of India has been accused of is not patronage of a political party. The worst has to do with Medianet and private treaties, writes Ranjona Banerji
http://www.mxmindia.com/2014/01/ranjona-banerji-so-why-did-times-make-a-front-page-statement/

Prathap Suthan: 8 fun ideas for Republic Day without being unpatriotic [Recall]
Love for the land should be much more than just standing ramrod straight when the national anthem plays. Loosen up people, says Prathap Suthan
http://www.mxmindia.com/2012/01/8-fun-ideas-for-republic-day-without-being-unpatriotic/

Stories on 14th Jan '14

The term 'media agency' is a bit outdated: CVL Srinivas
A freewheeling chat on his first year as CEO of GroupM South Asia, a lookback at 2013, plans for 2014 and the focus on digital
http://www.mxmindia.com/2014/01/the-term-media-agency-is-a-bit-outdated-cvl-srinivas/

Ajay Kakar is Head of Jury at APAC Effie Awards 2014
The Chief Marketing Officer - Financial Services, Aditya Birla Group and Head of Effie Awards India 2013 has been invited to be a Head of Jury at the APAC Effie 2014
http://www.mxmindia.com/2014/01/ajay-kakar-is-head-of-jury-at-apac-effie-awards-2014/

Vijay Karnataka asks people to "stop adjusting"
A new multiple media campaign by Vijay Karnataka asks citizens to take on corruption and inefficiencies
http://www.mxmindia.com/2014/01/vijay-karnataka-asks-people-to-stop-adjusting/

DDB Mudra revitalises Livon Hair Gain's hair promise
A new TVC from Livon Hair Gain Tonic attempts an emotional connect with consumers
http://www.mxmindia.com/2014/01/ddb-mudra-revitalises-livon-hair-gains-hair-promise/

Ranjona Banerji: No 'fine and dry' puhleez, dear BBC!
The BBC World Service weather reports on India needs to get real, notes Ranjona Banerji. And the English news channels must think of a world other than Arvind Kejriwal and AAP
http://www.mxmindia.com/2014/01/ranjona-banerji-no-fine-and-dry-puhleez-dear-bbc/

Anand Thakur joins Aidem's Zirca as sales head
Aidem's recently launched digital brand solutions arm Zirca has appointed Anand Thakur as National Sales  Head

http://www.mxmindia.com/2014/01/anand-thakur-joins-aidems-zirca-as-sales-head/

Stories on 24th July '13

Oh boy! How the entire British media went ballistic about the royal arrival
Special despatch from London and a review of the fare in the British print and television media by Ranjona Banerji
http://www.mxmindia.com/2013/07/oh-boy-how-the-entire-british-media-went-ballistic-about-the-royal-arrival/

Vijay Mukhi: Are Narendra Modi's Twitter followers fake? And what about Shashi Tharoor's?
In the second instalment of his fortnightly column 'PoliTech', Vijay Mukhi digs deep into Twitter data of Messrs Narendra Modi and Shashi Tharoor
http://www.mxmindia.com/2013/07/vijay-mukhi-are-narendra-modis-twitter-followers-fake-and-what-about-shashi-tharoors/

Epic gears up for August launch, appoints iContract, Madison, MSLGroup & Jack in the Box
In the run-up to the launch next month, Epic channels has signed on iContract, MSLGROUP, Jack in the Box and Madison Media for its launch and overall marketing strategy
http://www.mxmindia.com/2013/07/epic-gears-up-for-august-launch-appoints-icontract-madison-mslgroup-jack-in-the-box/

IAA webinar with SAP's Chief Storyteller Julie Roehm today
SAP's Chief Storyteller Julie Roehm will be live from her New York office for the IAA webinar today (July 24)
http://www.mxmindia.com/2013/07/iaa-webinar-with-saps-chief-storyteller-julie-roehm-today/

New affluents redefine luxury market segment
Tata Housing hosts roundtable discussion on dynamics of the growing market segment
http://www.mxmindia.com/2013/07/new-affluents-redefine-luxury-market-segment/

Max goes 360-degree for Aashiqui 2
The campaign for the movie which will air on July 27 entails the use of various tools like Television, Print, Outdoor, Digital, DTH and Cinema
http://www.mxmindia.com/2013/07/max-goes-360-degree-for/

HomeShop18 appoints Vikrant Khanna as CMO
Mr Khanna will lead a 360-degree role which includes marketing and communication, CRM, B2B Sales and Alliances
http://www.mxmindia.com/2013/07/homeshop18-appoints-vikrant-khanna-as-cmo/

LinOpinion PR announces 16 new business wins
LinOpinion Public Relations has announced several new business wins across the education, real estate and retail sectors amongst others
http://www.mxmindia.com/2013/07/linopinion-pr-announces-16-new-business-wins/

Anil Thakraney: Is the urban bias finally disappearing?
The pressure must go on till we see real change, not just when it comes to the food-safety of kids in Chhapra, but all over India, writes Anil Thakraney
http://www.mxmindia.com/2013/07/anil-thakraney-is-the-urban-bias-finally-disappearing/

Hathway ties up with D-Link to offer routers
Hathway Broadband launches high-speed 'Wi‐Fi Broadband Homes' with free D-Link wi-fi routers
http://www.mxmindia.com/2013/07/hathway-ties-up-with-d-link-to-offer-routers/