D&AD enters India with Kyoorius Ad Awards
In what could change the landscape of controvery-ridden ad awards, Kyoorius brings in D&AD backed awards for creative advertising
http://www.mxmindia.com/2014/01/dad-enters-india-with-kyoorius-advertising-awards/
We will go the critic route rather than the popular route: Rajesh Kejriwal + quotes from R Balki, Josy Paul & Sajjan Raj Kurup
http://www.mxmindia.com/2014/01/dad-enters-india-with-kyoorius-advertising-awards/
One Min View: Can the industry afford two creative advertising awards?
What D&AD brings to the table is a rigour in the judging process which Kyoorius pledges to honour and maintain
http://www.mxmindia.com/2014/01/one-min-view-can-the-industry-afford-two-creative-advertising-awards/
Decision on TV ratings guidelines stay pushed to Feb 11
The Delhi High Court has deferred its decision on staying the TV ratings guidelines to February 11
http://www.mxmindia.com/2014/01/decision-on-tv-ratings-guidelines-stay-pushed-to-feb-11/
IRS 2013: Toplines & Top 10s + Why it's incorrect to analyse numbers
Since it is incorrect to compare with the last IRS figures, it would be prudent to do an analysis only after the next round. (Includes Slideshow of Toplines)
http://www.mxmindia.com/2014/01/irs-2013-toplines-top-10s-why-its-incorrect-to-analyse-numbers/
Knives out. dna questions new IRS numbers
dna has put on a front-page note saying there is a "clear mismatch" between the IRS numbers and its own database of readers
http://www.mxmindia.com/2014/01/knives-out-dna-questions-new-irs-numbers/
Jaldi 5 with Paritosh Joshi, IRS TechCom head: Await one more round before arriving at judgement
The head of the MRUC's technical committee on the new round of IRS numbers, the surprises thrown up and why he prefers to spend time on techcoms than playing golf or potter around the house
http://www.mxmindia.com/2014/01/jaldi-5-with-paritosh-joshi-irs-techcom-head-await-one-more-round-before-arriving-at-judgement/
iRetain. No call drop as Motivator keeps iPhone mandate, adds iPad and Mac to kitty
GroupM's Motivator has retained the Apple account after a month-long pitch
http://www.mxmindia.com/2014/01/iretain-no-call-drop-as-motivator-keeps-iphone-mandate-adds-ipad-and-mac-to-kitty/
In what could change the landscape of controvery-ridden ad awards, Kyoorius brings in D&AD backed awards for creative advertising
http://www.mxmindia.com/2014/01/dad-enters-india-with-kyoorius-advertising-awards/
We will go the critic route rather than the popular route: Rajesh Kejriwal + quotes from R Balki, Josy Paul & Sajjan Raj Kurup
http://www.mxmindia.com/2014/01/dad-enters-india-with-kyoorius-advertising-awards/
One Min View: Can the industry afford two creative advertising awards?
What D&AD brings to the table is a rigour in the judging process which Kyoorius pledges to honour and maintain
http://www.mxmindia.com/2014/01/one-min-view-can-the-industry-afford-two-creative-advertising-awards/
Decision on TV ratings guidelines stay pushed to Feb 11
The Delhi High Court has deferred its decision on staying the TV ratings guidelines to February 11
http://www.mxmindia.com/2014/01/decision-on-tv-ratings-guidelines-stay-pushed-to-feb-11/
IRS 2013: Toplines & Top 10s + Why it's incorrect to analyse numbers
Since it is incorrect to compare with the last IRS figures, it would be prudent to do an analysis only after the next round. (Includes Slideshow of Toplines)
http://www.mxmindia.com/2014/01/irs-2013-toplines-top-10s-why-its-incorrect-to-analyse-numbers/
Knives out. dna questions new IRS numbers
dna has put on a front-page note saying there is a "clear mismatch" between the IRS numbers and its own database of readers
http://www.mxmindia.com/2014/01/knives-out-dna-questions-new-irs-numbers/
Jaldi 5 with Paritosh Joshi, IRS TechCom head: Await one more round before arriving at judgement
The head of the MRUC's technical committee on the new round of IRS numbers, the surprises thrown up and why he prefers to spend time on techcoms than playing golf or potter around the house
http://www.mxmindia.com/2014/01/jaldi-5-with-paritosh-joshi-irs-techcom-head-await-one-more-round-before-arriving-at-judgement/
iRetain. No call drop as Motivator keeps iPhone mandate, adds iPad and Mac to kitty
GroupM's Motivator has retained the Apple account after a month-long pitch
http://www.mxmindia.com/2014/01/iretain-no-call-drop-as-motivator-keeps-iphone-mandate-adds-ipad-and-mac-to-kitty/
