Stories on 19th Feb '15

What ad veterans have learnt from the younger lot
Interesting accounts from the big boys and girls of the advertising business
http://www.mxmindia.com/2015/02/what-ad-veterans-have-learnt-from-the-younger-lot/

Aditya Kilpady joins Contract as Sr VP - Strategic Planning
His mandate is to lead integrated communication across the portfolio and be a strategic business partner for Contract's clients as well as partner the leadership team in maximising new business thrust
http://www.mxmindia.com/2015/02/aditya-kilpady-joins-contract-as-sr-vp-strategic-planning/

MudraMax' Misunderstood Scorecard makes a cross-border impact
The scoreboard at the end of the match read: India 0 for the loss of 546030, Pakistan 0 for the loss of 546228
http://www.mxmindia.com/2015/02/mudramax-misunderstood-scorecard-makes-a-cross-border-impact/

Punit Goenka to deliver a keynote at the 19thWharton India Economic Forum
He will discuss ZEEL’s journey over the past 20 years and the opportunities and challenges he foresees over the next few years
http://www.mxmindia.com/2015/02/punit-goenka-to-deliver-a-keynote-at-the-19thwharton-india-economic-forum/

DDB Mudra unveils new multimedia campaign for Pan Bahar
The launch of Pan Bahar Crystal gave the company a great opportunity to reposition their flagship brand
http://www.mxmindia.com/2015/02/ddb-mudra-unveils-new-multimedia-campaign-for-pan-bahar/

Call for Entries for Goafest Abbys 2015 announced
Campaigns that have been released till February 15, 2015 are allowed to submit their entries at this year's Goafest Abbys

http://www.mxmindia.com/2015/02/call-for-entries-for-goafest-abbys-2015-announced/

Stories on 29th Jan '14

D&AD enters India with Kyoorius Ad Awards
In what could change the landscape of controvery-ridden ad awards, Kyoorius brings in D&AD backed awards for creative advertising
http://www.mxmindia.com/2014/01/dad-enters-india-with-kyoorius-advertising-awards/

We will go the critic route rather than the popular route: Rajesh Kejriwal + quotes from R Balki, Josy Paul & Sajjan Raj Kurup
 http://www.mxmindia.com/2014/01/dad-enters-india-with-kyoorius-advertising-awards/

One Min View: Can the industry afford two creative advertising awards?
What D&AD brings to the table is a rigour in the judging process which Kyoorius pledges to honour and maintain
http://www.mxmindia.com/2014/01/one-min-view-can-the-industry-afford-two-creative-advertising-awards/

Decision on TV ratings guidelines stay pushed to Feb 11
The Delhi High Court has deferred its decision on staying the TV ratings guidelines to February 11
http://www.mxmindia.com/2014/01/decision-on-tv-ratings-guidelines-stay-pushed-to-feb-11/

IRS 2013: Toplines & Top 10s + Why it's incorrect to analyse numbers
Since it is incorrect to compare with the last IRS figures, it would be prudent to do an analysis only after the next round. (Includes Slideshow of Toplines)
http://www.mxmindia.com/2014/01/irs-2013-toplines-top-10s-why-its-incorrect-to-analyse-numbers/

Knives out. dna questions new IRS numbers
dna has put on a front-page note saying there is a "clear mismatch" between the IRS numbers and its own database of readers
http://www.mxmindia.com/2014/01/knives-out-dna-questions-new-irs-numbers/

Jaldi 5 with Paritosh Joshi, IRS TechCom head: Await one more round before arriving at judgement
The head of the MRUC's technical committee on the new round of IRS numbers, the surprises thrown up and why he prefers to spend time on techcoms than playing golf or potter around the house
 http://www.mxmindia.com/2014/01/jaldi-5-with-paritosh-joshi-irs-techcom-head-await-one-more-round-before-arriving-at-judgement/

iRetain. No call drop as Motivator keeps iPhone mandate, adds iPad and Mac to kitty
GroupM's Motivator has retained the Apple account after a month-long pitch
http://www.mxmindia.com/2014/01/iretain-no-call-drop-as-motivator-keeps-iphone-mandate-adds-ipad-and-mac-to-kitty/

Stories on 14th May '13

These 6 folks will help TV ratings get transparent
TAM appoints a 6-member elite panel of ombudsmen to tackle complaints and build confidence amongst stakeholders
http://www.mxmindia.com/?p=47728

When Deepika Warrier and Lloyd Mathias took on Josy Paul and Pratap Bose
At the third series of the IAA debate, the fraternity debated whether 'Creative awards can also be given for differentiated one-off expressions'
http://www.mxmindia.com/?p=47679

Sangeetha Aiyer is now VP & Head Marketing, A+E Networks I TV18
A+E Networks|TV18 has announced the promotion of Sangeetha Aiyer, as Vice President and Head Marketing, A+E Networks|TV18. She will oversee and supervise all the marketing verticals of the joint venture
http://www.mxmindia.com/?p=47681

Zapak appoints Shard Sharma as Nat Sales Head
Zapak Digital Entertainment, the India gaming business by Anil Dhirubhai Ambani Group, has announced the appointment of Shard Sharma as the National Sales Head of all businesses under Zapak
http://www.mxmindia.com/?p=47682

JWT releases its second 'Eye-Opener' video for PN 11
JWT India has released its second video for Portfolio Night 11, featuring its National Creative Director, Tista Sen
http://www.mxmindia.com/?p=47680

MTV India banks on digital wave
The second season of 'Drive with MTV', which will begin soon, is a social streaming show, which will showcase the journey of four teams travelling in different regions of the country and sharing their experiences
http://www.mxmindia.com/?p=47678

Ranjona Banerji: Pakistan anchors - easy and more professional!
Have to admit that they seemed to be professional, easy in their skin and demonstrated a sense of humour as elections results came in, writes Ranjona Banerji of Pakistani news TV anchors
http://www.mxmindia.com/?p=47683

Debrief: Airtel: Wonderful casting
The real strength of this campaign, apart from the sharp focus, lies in the casting and the dialogues. Superb choice of models, they look the sort of folks who would get mighty angsty over one rupee
http://www.mxmindia.com/?p=47677

Links of the Day (May 14)
Our editors pick the top links of the day, published today in no specific order
http://www.mxmindia.com/?p=47731

Stories on 8th May '13

Old tunes, new TVCs: Good, bad, or...?
If the song fits, commercialize it. That seems to be the trend among agencies who are rejigging classic Hindi film numbers for modern ads. MxMIndia asks the industry whether this is a good trend
http://www.mxmindia.com/2013/05/old-tunes-new-tvcs-good-bad-or/

Recommendations/observations of Parliamentary Committee report on Paid News
Recommendations and/or observations for the Parliamentary standing committee on information technology on the issue of Paid News
http://www.mxmindia.com/2013/05/recommendationsobservations-of-parliamentary-committee-report-on-paid-news/

We want to bring stories alive: Adlabs Imagica's Pooja Shetty Deora
Pooja Shetty Deora, Joint Managing Director at Adlabs Entertainment Limited discusses the marketing strategy and roadmap behind making Adlabs Imagica a ride to remember
http://www.mxmindia.com/2013/05/we-want-to-bring-stories-alive-adlabs-imagicas-pooja-shetty-deora/

Sunil Mutreja bids adieu to Amar Ujala
His next destination is unknown, though it is rumoured he’s mulling entrepreneurial and job options
http://www.mxmindia.com/2013/05/sunil-mutreja-bids-adieu-to-amar-ujala/

Sudheer KG promoted to VP & Head Programming @ History TV18
A+E Networks|TV18 has elevated Sudheer KG as VP and Head Programming of its factual entertainment channel, History TV18, with immediate effect
http://www.mxmindia.com/2013/05/sudheer-kg-promoted-to-vp-head-programming-history-tv18/

ETV Bangla ropes in Mithun Chakraborty as host for Bigg Boss
The Disco Dancer will get contestants to groove to Bigg Boss' tunes from June
http://www.mxmindia.com/2013/05/etv-bangla-ropes-in-mithun-chakraborty-as-host-for-bigg-boss/

Anil Thakraney: Introducing! Ghotala TV!
If a channel can be dedicated to music, movies, food, animals, leisure, fashion, etc, why not scams? After all, cheating is an intrinsic part of the great Indian culture
http://www.mxmindia.com/2013/05/anil-thakraney-introducing-ghotala-tv/

Next IAA Debate in Delhi: 'Creative awards can also be given for differentiated one-off expressions'
Deepika Warrier and Lloyd Mathias will take on Josy Paul and Pratap Bose while Santosh Desai would moderate the third IAA Debates series on 13 May 2013 in Gurgaon at the Trident
http://www.mxmindia.com/2013/05/next-in-iaa-debate-in-delhi-creative-awards-can-also-be-given-for-differentiated-one-off-expressions/

Links of the Day
Links to news and features from across business and trade publications
http://www.mxmindia.com/2013/05/links-of-the-day/

Esha Media Research's web solution for media monitoring cuts operational costs
TV monitoring agency Esha Media Research (EMR) has launched an innovative web based solution for monitoring media, making the cost of monitoring substantially lower for the user
http://www.mxmindia.com/2013/05/esha-media-researchs-web-solution-for-media-monitoring-cuts-operational-costs/

Publicitas establishes presence in Japan
Media service company Publicitas has opened a new office in Tokyo, strengthening its global footprint and providing a strong link between media brands and the local advertising market in Japan
http://www.mxmindia.com/2013/05/publicitas-establishes-presence-in-japan/

Bigflix records 1 million registered users
To mark the milestone, subscriptions worth Rs 1 million are to be gifted to subscribers as a part of the celebrations
http://www.mxmindia.com/2013/05/bigflix-records-1-million-registered-users/

Stories on 24th Sep '12

MxM Monday: Has the role of PR diminished?
Has the role of the public relations firm diminished and can media do without it? MxMIndia asked industry captains for their take
http://www.mxmindia.com/2012/09/mxm-monday-has-the-role-of-pr-diminished/

Jaldi 5 with  Roop Sharma: Govt must be transparent with consumers on digitization
The digital penetration in cable homes is 63.5% and it's 73% in cable and DTH homes, according to figures quoted by Ms Sharma, founder-head of the Cable Operators Federation of India
http://www.mxmindia.com/2012/09/jaldi-5-with-roop-sharma-govt-must-be-transparent-with-consumers-on-digitization/

FPJ boost for small agencies
Mid- and small-sized advertising agencies came together in an initiative which was part of the annual conclave hosted by Free Press Journal
http://www.mxmindia.com/2012/09/fpj-boost-for-small-agencies/

RIP, G Kasturi, Editor, The Hindu (1965-91)
Mr G Kasturi, veteran journalist and Editor of The Hindu from 1965 to 1991 passed away last Friday (September 21). He was 87
http://www.mxmindia.com/2012/09/rip-g-kasturi-editor-the-hindu-1965-91/

Sonal Dabral & Josy Paul on London Intnl Awards jury
Acclaimed creative directors to meet in Las Vegas to select the world's best work
http://www.mxmindia.com/2012/09/sonal-dabral-josy-paul-on-london-international-awards-2012-jury/

Reviewing the Reviews: Heroine
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/09/reviewing-the-reviews-heroine/

RBNL launches 'Switch To' campaign in run-up to digitization
Aimed at empowering consumers to make an informed decision, Reliance Broadcast Network Ltd partners with operators to provide increased visibility through multi-media marketing campaign
http://www.mxmindia.com/2012/09/rbnl-launches-switch-to-campaign-in-run-up-to-digitization/

Pulp Strategy adds NEC India to its client kitty
The full-service experiential marketing and communications agency has won the business pursuant to a multiple agency pitch
http://www.mxmindia.com/2012/09/pulp-strategy-adds-nec-india-to-its-client-kitty/

The Anchor: 4 reasons why FDI in retail will not shake up mom 'n pop stores
The four factors that will ensure people stick with the corner shop - convenience, cost, choice and customer service
http://www.mxmindia.com/2012/09/the-anchor-4-reasons-why-fdi-in-retail-will-not-shake-up-mom-n-pop-stores/

Anil Thakraney: The MMS show
The PM is better off taking up a job as a professor of economics. He’ll do swimmingly there, provided he can manage to keep the students awake
http://www.mxmindia.com/2012/09/the-anchor-4-reasons-why-fdi-in-retail-will-not-shake-up-mom-n-pop-stores/

Ranjona Banerji: Yes, we have a Prime Minister!
It needed parties from West Bengal to get Prime Minister Manmohan Singh charged - earlier when the Left walked out over the India-US nuclear deal and now the TMC over FDI in retail and diesel prices, writes Ranjona Banerji
http://www.mxmindia.com/2012/09/ranjona-banerji-yes-we-have-a-prime-minister/

Signposts… September 24
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-24/

Stories on 18th Sep '12

Does anyone care about GEC GRPs see-sawing?
Do frequent changes in weekly standings of Hindi GECs impact media agency professionals and marketers? Quick takes from a cross-section...
http://www.mxmindia.com/2012/09/does-anyone-care-about-gec-ratings-see-sawing/

India secures 38 more shortlists @ Spikes Asia
'You Shave. I Shave' campaign for Gillete Fusion by BBDO and 'A Day in the life of India' by Taproot for BCCL are shortlisted in the coveted Integrated category at Spikes Asia
http://www.mxmindia.com/2012/09/india-secures-38-more-shortlists-spikes-asia/

Jaldi 5 with Raj Nayak: No sex, no violence, no Pakistani in Bigg Boss 6...
Raj Nayak, CEO, Colors on how Season 6 of Bigg Boss will offer clean, wholesome family entertainment without shedding the voyeurism
http://www.mxmindia.com/2012/09/jaldi-5-with-raj-nayak-no-sex-no-violence-no-pakistani/

People come to Zoom for their daily dose of Bollywood: Avinash Kaul
Zoom, which was launched in 2004, is celebrating its eighth anniversary with a line-up of special programming spread across eight days
http://www.mxmindia.com/2012/09/people-come-to-zoom-for-their-daily-dose-of-bollywood-avinash-kaul/

Visa launches 'Dream to Advance' campaign
Credit card company Visa has launched its nationwide campaign Dream to Advance, showcasing how Visa Debit helps fulfil the dreams of Indians - no matter where they are
http://www.mxmindia.com/2012/09/visa-launches-dream-to-advance-campaign/

Video: Good effort to evangelize print: Vikram Sakhuja, Shashi Sinha & Josy Paul. Sequel planned: Rajan Bhalla
MxMIndia caught up with some industry players for their views on the evolution of print advertising, the road ahead for the medium and their reactions to HT Media's 'The Magic of Print'
http://www.mxmindia.com/2012/09/video-interviews-good-effort-to-evangelize-print-vikram-sakhuja-shashi-sinha-josy-paul-sequel-planned-rajan-bhalla/

Ormax launches box-office forecasting model 'FBO'
Media & entertainment research firm Ormax Media has announced the launch of FBO, India's first scientific box office forecasting model. FBO stands for First-Day Box Office
http://www.mxmindia.com/2012/09/ormax-launches-box-office-forecasting-model-fbo/

ABCI awards night on October 19
The Association of Business Communicators of India will be holding their 52nd Annual Awards Nite on the evening of Friday, October 19 at the Crystal Room, Hotel Taj Mahal, Mumbai.  Last year, ABCI received 952 nominations from 32 categories for the 51st Annual Awards
http://www.mxmindia.com/2012/09/abci-awards-night-on-october-19/

The Anchor: 5 tips for holding a successful Tweetup
A Tweetup is a chance for like-minded individuals from Twitter to come together offline and interact on the basis of a chosen theme. So how do you ensure a successful Tweetup?
http://www.mxmindia.com/2012/09/the-anchor-5-tips-for-holding-a-successful-tweetup/

Debrief: Pepsi: Not the game, change the ad!
Boring interpretation of 'Change the game'. Witless, uninteresting dialogues. Forced irreverence, which falls totally flat
http://www.mxmindia.com/2012/09/debrief-pepsi-not-the-game-change-the-ad/

Ranjona Banerji: 'cause Arnab Goswami wants to know...
If you want to learn something knew, don't watch the news channels. Try Discovery, Nat Geo... whatever, suggests Ranjona Banerji
http://www.mxmindia.com/2012/09/ranjona-banerji-cause-arnab-goswami-wants-to-know/

Signposts... September 18
Our daily feature 'Signposts' which as the name suggests carries an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-18/

Stories on 3rd November

Video Report: The new rules of engagement

A cross-section of biggies respond to a question much-asked on Day 2: how do you engage consumers in a fast-changing world?

http://www.mxmindia.com/2011/11/video-report-the-new-rules-of-engagement/

Anil Thakraney’s Debrief: Nice idea

I like the idea of taking a quiet break from life, of taking some time off on a hurried day. And a nice, delightful dessert goes well in that situation.

http://www.mxmindia.com/2011/11/anil-thakraney%E2%80%99s-debrief-nice-idea/

Dear MxM: Moving and shaking

A brand new set of questions and advisory from our mentor, Jaisurya Das.

http://www.mxmindia.com/2011/11/dear-mxm-moving-and-shaking/

From bat to cat: Yuvraj is Puma ambassador

Ace Cricketer Yuvraj Singh is now Puma’s Brand Ambassador

http://www.mxmindia.com/2011/11/from-bat-to-cat-yuvraj-is-puma-ambassador/

VF Corporation’s joint venture in India

VF Corporation’s subsidiary VF Mauritius , has acquired full ownership of VF Arvind Brands Private Limited

http://www.mxmindia.com/2011/11/vf-corporation%E2%80%99s-joint-venture-in-india/

Uddalak Gupta is Grey’s ECD, Joint Creative Head

Grey strengthens its creative team with the appointment of Uddalak Gupta as Executive Creative Director (Copy) and Joint Creative Head at Delhi.

http://www.mxmindia.com/2011/11/uddalak-gupta-is-grey%E2%80%99s-ecd-joint-creative-head/

BS elevates Shyamal Majumdar to Exec Ed

In addition to heading the newspaper's editorial team in Mumbai, Mr Majumdar will also be responsible for the editorial administration of the Web, Magazines and Books editorial teams.

http://www.mxmindia.com/2011/11/bs-elevates-shyamal-majumdar-to-exec-ed/

AdAsia: Experiencing India

For foreign delegates its networking, business, Indian cuisine and a visit to the Taj.

http://www.mxmindia.com/2011/11/adasia-experiencing-india/

AdAsia | Day 2 - Exec Summary: Food for thought, and plenty

Conversation, exchange of ideas, networking and business as usual was the order of the day at AdAsia, Day 2.

http://www.mxmindia.com/2011/11/adasia-food-for-thought-and-plenty/

AdAsia: India gets Contagious

Contagious comes to India along with its acclaimed magazine, hailed as a Bible among many in the industry.

http://www.mxmindia.com/2011/11/adasia-india-gets-contagious/

AdAsia: Brand-building in a trust deficit world

How important is trust for a brand, and how can one build trust? These are some of the compelling questions that were discussed in AdAsia 2011.

http://www.mxmindia.com/2011/11/adasia-brand-building-in-a-trust-deficit-world/

The Anchor: 6 reasons why you can’t do without attending AdAsia 2011

AdAsia a waste of time? Not, says this reader, emphatically.

http://www.mxmindia.com/2011/11/the-anchor-6-reasons-why-you-can%E2%80%99t-do-without-attending-adasia-2011/

Stories on 6th September

Breaking news now fresh on mobiles with Tata Docomo

Desperate to know the news? Video News Alert can bring it to mobile phones

http://www.mxmindia.com/2011/09/breaking-news-now-fresh-on-mobiles-with-tata-docomo/

GQ solves dress codes in 2011 manual

GQ India unveils its Style Manual 2011 for men

http://www.mxmindia.com/2011/09/gq-solves-dress-codes-in-2011-manual/

Keeping pace with technology is the huge challenge: Jwalant Swaroop

"Innovations by the regional press are not showcased properly. We do everything that delivers desired impact to the brand communication"

http://www.mxmindia.com/2011/09/jwalant-swaroop/

We have broken the shackles: Josy Paul

"The unique point of view that comes from your own gut, from your own perspective of the world, is what makes it fresh. Freshness is a must in a creative person"

http://www.mxmindia.com/2011/09/%E2%80%98we-have-broken-the-shackles%E2%80%99/

The Future is on the Shelves: Devendra Chawla

"Last mile marketing is about engaging the consumer and most decision by the consumers are taken at the final consumer touch point, the store"

http://www.mxmindia.com/2011/09/the-future-is-on-the-shelves/

The top of the consumer pyramid is growing: Sam Balsara

"Indians, by nature, are changing. Earlier one wanted to use the brands that their parents used. Now one can't, even if the brand is very good"

http://www.mxmindia.com/2011/09/savvy-sam-on-gdp-growth-neuro-marketing-and-the-monkeys-peanuts-connection/