Stories on 24th Dec '15

Top 5 "Gamechangers" on Hindi GECs in 2015
Most new launches failed to get going in the year, many of them wrapping up even before the year ends, writes Shailesh Kapoor
http://www.mxmindia.com/2015/12/top-5-gamechangers-on-hindi-gecs-in-2015/

Dear MxM by Jaisurya Das: Why is there such a schism between the ethics of journalism taught in schools, and the journalism practised in the real world?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2015/12/dear-mxm-by-jaisurya-das-why-is-there-such-a-schism-between-the-ethics-of-journalism-taught-in-schools-and-the-journalism-practised-in-the-real-world/

Motivator motivates Mohandas to move in as Client Leader
He joins the GroupM agency from Percept Media
http://www.mxmindia.com/2015/12/motivator-motivates-mohandas-to-move-in-as-client-leader/

DDB Mudra dreams up campaign for SBI home loans
The new ad campaign for SBI targets aspiring young home owners
http://www.mxmindia.com/2015/12/ddb-mudra-dreams-up-campaign-for-sbi-home-loans/

The agency came first! Chicken major SH Group catches Bang in the Middle for retail venture
Bang in the Middle has already started work on the identity and campaign for the launch
http://www.mxmindia.com/2015/12/the-agency-came-first-chicken-major-sh-group-catches-bang-in-the-middle-for-retail-venture/

Merry Christmas. See you on Monday, Dec 28
Our office is closed tomorrow, December 25, on account of Christmas

http://www.mxmindia.com/2015/12/merry-christmas-see-you-on-monday-dec-28/

Stories on 20th Nov '15

The New Hindi GEC Fad: Supernaturally Yours
What started as an experiment has now gained in size and momentum, writes Shailesh Kapoor
http://www.mxmindia.com/2015/11/the-new-hindi-gec-fad-supernaturally-yours/

Ranjona Banerji: These bizarre news media appraisals (and variable pays)
The people who set down appraisal parameters have no idea how a newsroom functions and who does what. Senior editors are all too eager to kowtow to managements who do not trust journalists, writes Ranjona Banerji
http://www.mxmindia.com/2015/11/ranjona-banerji-these-bizarre-news-media-appraisals-and-variable-pays/

E-commerce traffic during Diwali surged 75.5%
Popular items including lifestyle products such as electronics, ethnic and fashion apparel as well as household products that received most visits contributed to the vast majority of total page views
http://www.mxmindia.com/2015/11/e-commerce-traffic-during-diwali-surged-75-5/

Rajesh Sikroria is BBDO President
Sikroria has been part of the core team that has helped shape BBDO India's philosophy of 'Create Acts and not Ads.'
http://www.mxmindia.com/2015/11/rajesh-sikroria-is-bbdo-president/

Abraham Thomas joins Radio City 91.1 FM as CEO
In his new role, he will report into Apurva Purohit, who was recently elevated to become President of the Jagran Group
http://www.mxmindia.com/2015/11/abraham-thomas-joins-radio-city-91-1-fm-as-ceo/

Motivator appoints Maulshree Joshi as NCD
Maulshree would be reporting to Rabe Iyer, MD, Motivator
http://www.mxmindia.com/2015/11/motivator-appoints-maulshree-joshi-as-ncd/

Dentsu creates new campaign for Maruti Suzuki Celerio
The objective is to enhance brand relevance with the younger audience to be able to drive the next phase of growth for Celerio
http://www.mxmindia.com/2015/11/dentsu-creates-new-campaign-for-maruti-suzuki-celerio/

Affle launches mobile advertising Self Serve platform - 'MAAS Xtend'
MAAS Xtend would offer advertisers a simple 5-step process to configure and manage their campaigns
http://www.mxmindia.com/2015/11/affle-launches-mobile-advertising-self-serve-platform-maas-xtend/

Breakthrough gets mothers to educate sons on evident social evil
A survey by Breakthrough showed that 90 percent of women and girls have experienced sexual harassment once in their lifetime
http://www.mxmindia.com/2015/11/breakthrough-gets-mothers-to-educate-sons-on-evident-social-evil/

Tata Sky expands its global news channel offerings in India
With the introduction of Channel NewsAsia International, Tata Sky has now expanded its bouquet of news channels to 96, which include 14 English news channels, 22 Hindi news channels and 57 regional news channels
http://www.mxmindia.com/2015/11/tata-sky-expands-its-global-news-channel-offerings-in-india/

Linc Pens drives a social message through latest ad campaign
Campaign rides on the punchline of 'AnguthaNahiKalamUthao' through its latest product launch of Linc Touch (Pen+Stylus)

http://www.mxmindia.com/2015/11/linc-pens-drives-a-social-message-through-latest-ad-campaign/

Stories on 2nd Jul '15

Disruption raise to Infinity
Ferzad Palia, EVP & Head, English Entertainment at Viacom18, on why the new Viacom18 English GEC will be a gamechanger
http://www.mxmindia.com/2015/07/disruption-raise-to-infinity/

Havas India announces senior level promotions
The team has also been further strengthened with the joining of Tarranum Alam as Executive VP Investments and Chandana Chakravartti VP at the Delhi office
http://www.mxmindia.com/2015/07/havas-india-announces-senior-level-promotions/

AAAI to confer Lifetime Achievement Award to Bobby Sista
Always committed to the growth of the Advertising profession and its image, Bobby Sista has held important offices in many industry bodies
http://www.mxmindia.com/2015/07/aaai-to-confer-lifetime-achievement-award-to-bobby-sista/

Joy opts for Happy
The annual marketing spend on the portfolio is estimated to be around Rs 50 crore
http://www.mxmindia.com/2015/07/joy-opts-for-happy/

Motivator appoints Vijayant Dhaka
Over 1000+ curated activity-based travel packages listed, across all regions of India
http://www.mxmindia.com/2015/07/motivator-appoints-vijayant-dhaka/

Siddhartha Mukherjee: Get PR scientifically measured... Show our customers PR works!
CXOs are now getting this tool under their respective scanners of ‘ROI and Accountability’, writes Siddhartha Mukherjee
http://www.mxmindia.com/2015/07/siddhartha-mukherjee-get-pr-scientifically-measured-show-our-customers-pr-works/

Zarif Tapia appointed as Head of Cream Events at Edelman
Tapia will lead Edelman India's events business and will report to Rakesh Thukral, managing director of Edelman India
http://www.mxmindia.com/2015/07/zarif-tapia-appointed-as-head-of-cream-events-at-edelman/

Stories on 9th Jun 14

Curious about Kyoorius? Meet Rajesh Kejriwal
With the awards set for June 12, the Kyoorius founder & CEO talks about the judging process, the D&AD partnership, the awards night & whether the drinks will be served through the presentation
http://www.mxmindia.com/2014/06/curious-about-kyoorius-meet-rajesh-kejriwal/

Motivator appoints V Narayanan as Chief Growth Officer
V Narayanan will be reporting into Rabinder Thirumurthy, MD, Motivator and will be based in New Delhi
http://www.mxmindia.com/2014/06/motivator-appoints-v-narayanan-as-chief-growth-officer/

Lay's unveils biggest global integrated marketing campaign
Lay's will be bringing forward the global campaign with international football superstar Messi in India
http://www.mxmindia.com/2014/06/lays-unveils-biggest-global-integrated-marketing-campaign/

RedInk Awards felicitates journos; discusses future roadmap
The Press Club Mumbai’s National RedInk Awards was held on June 7, 2014
http://www.mxmindia.com/2014/06/redink-awards-felicitates-journos-discusses-future-roadmap/

Magnon\TBWA bolsters digital marketing initiatives of CARE India
CARE India is a national development organization that works towards the empowerment of women and girls from the poor and marginalized communities to overcome poverty, exclusion and social injustice
http://www.mxmindia.com/2014/06/magnontbwa-bolsters-digital-marketing-initiatives-of-care-india/

Parineeti Chopra is brand ambassador of Videocon d2h
Parineeti will be the new face for the brand and will feature in their upcoming brand campaign that focuses on Indian values
http://www.mxmindia.com/2014/06/videocon-d2h-appoints-parineeti-chopra-as-brand-ambassador/

Amith Prabhu: HR in Public Relations needs to do the right things to build a better reputation
HR folk must wake up and get their act together by consulting employee engagement professionals, CSR specialists and corporate reputation experts, writes Amith Prabhu
http://www.mxmindia.com/2014/06/amith-prabhu-hr-in-public-relations-needs-to-do-the-right-things-to-build-a-better-reputation/

Reviewing the Reviews: Holiday gets 1.5-2.5 stars
The remake of Tamil hit Thuppaki by AR Murugadoss was, as expected, slaughtered by critics, writes Deepa Gahlot

http://www.mxmindia.com/2014/06/reviewing-the-reviews-holiday-gets-1-5-2-5-stars/

Stories on 29th Jan '14

D&AD enters India with Kyoorius Ad Awards
In what could change the landscape of controvery-ridden ad awards, Kyoorius brings in D&AD backed awards for creative advertising
http://www.mxmindia.com/2014/01/dad-enters-india-with-kyoorius-advertising-awards/

We will go the critic route rather than the popular route: Rajesh Kejriwal + quotes from R Balki, Josy Paul & Sajjan Raj Kurup
 http://www.mxmindia.com/2014/01/dad-enters-india-with-kyoorius-advertising-awards/

One Min View: Can the industry afford two creative advertising awards?
What D&AD brings to the table is a rigour in the judging process which Kyoorius pledges to honour and maintain
http://www.mxmindia.com/2014/01/one-min-view-can-the-industry-afford-two-creative-advertising-awards/

Decision on TV ratings guidelines stay pushed to Feb 11
The Delhi High Court has deferred its decision on staying the TV ratings guidelines to February 11
http://www.mxmindia.com/2014/01/decision-on-tv-ratings-guidelines-stay-pushed-to-feb-11/

IRS 2013: Toplines & Top 10s + Why it's incorrect to analyse numbers
Since it is incorrect to compare with the last IRS figures, it would be prudent to do an analysis only after the next round. (Includes Slideshow of Toplines)
http://www.mxmindia.com/2014/01/irs-2013-toplines-top-10s-why-its-incorrect-to-analyse-numbers/

Knives out. dna questions new IRS numbers
dna has put on a front-page note saying there is a "clear mismatch" between the IRS numbers and its own database of readers
http://www.mxmindia.com/2014/01/knives-out-dna-questions-new-irs-numbers/

Jaldi 5 with Paritosh Joshi, IRS TechCom head: Await one more round before arriving at judgement
The head of the MRUC's technical committee on the new round of IRS numbers, the surprises thrown up and why he prefers to spend time on techcoms than playing golf or potter around the house
 http://www.mxmindia.com/2014/01/jaldi-5-with-paritosh-joshi-irs-techcom-head-await-one-more-round-before-arriving-at-judgement/

iRetain. No call drop as Motivator keeps iPhone mandate, adds iPad and Mac to kitty
GroupM's Motivator has retained the Apple account after a month-long pitch
http://www.mxmindia.com/2014/01/iretain-no-call-drop-as-motivator-keeps-iphone-mandate-adds-ipad-and-mac-to-kitty/