Stories on 1st Dec '15

Sounding out Brands, musically
Upclose with Rajeev Raja, soundsmith and founder, BrandMusiq on the HDFC Bank musical logo & the world of sonic branding
http://www.mxmindia.com/2015/12/sounding-out-brands-musically/

Ranjona Banerji: This "selfie" craze only takes this perversion of journalism integrity to a newer level of nuttiness
We are not friends with the people we interview, write about, observe. We may be friendly, they may be friendly. But unless we are aloof, we fail our readers and viewers. This rule is the same regardless of whether you're a political or a glamour journalist, writes Ranjona Banerji
http://www.mxmindia.com/2015/12/ranjona-banerji-this-selfie-craze-only-takes-this-perversion-of-journalism-integrity-to-a-newer-level-of-nuttiness/

Madison IES executes innovation on World Toilet Day
The event saw important facts about the necessity of toilets being discussed
http://www.mxmindia.com/2015/12/madison-ies-executes-innovation-on-world-toilet-day/

DDB Mudra West appoints Kunj Shah as Group Creative Director
Kunj will be based out of the agency's office in Mumbai
http://www.mxmindia.com/2015/12/ddb-mudra-west-appoints-kunj-shah-as-group-creative-director/

Dentsu Mama Lab partners with ActionAid for short film
Sometimes, the first step is just in getting a conversation started. Just what @ActionAidIndia has done through its film, The Water Wives
http://www.mxmindia.com/2015/12/dentsu-mama-lab-partners-with-actionaid-india-for-a-short-film/

F/Nazca Saatchi & Saatchi design creative campaign for Next Awards
Getty Images partners with Next Photographer Award for the second year running
http://www.mxmindia.com/2015/12/fnazca-saatchi-saatchi-design-creative-campaign-for-next-awards/

Nitin Mantri & Avian Media conferred top honours at ICCO Global Awards 2015
The ICCO Global PR Awards benchmark the finest excellence in PR, and is globally recognised by 33 PR trade associations across the world

http://www.mxmindia.com/2015/12/nitin-mantri-avian-media-conferred-top-honours-at-icco-global-awards-2015/

Stories on 4th May '15

What international creative gurus think of Indian advertising
We asked this question to Vicki Maguire and six other international biggies who were in India to judge the Kyoorius Awards
http://www.mxmindia.com/2015/05/what-international-creative-gurus-think-of-indian-advertising/

Press Club Mumbai awards Red Ink Award to Prannoy Roy, others
Railway Minister Suresh Prabhu was the Chief Guest at the Red Ink Awards of the Mumbai Press Club
http://www.mxmindia.com/2015/05/press-club-mumbai-awards-red-ink-award-to-prannoy-roy-others/

Coffee & Conversations with Rahul Kishore: Week #6: Ashish Bagga
In this edition of Coffee & Conversations, Rahul Kishore meets up with Ashish Bagga, Chief Executive Officer, India Today group
http://www.mxmindia.com/2015/05/coffee-conversations-with-rahul-kishore-week-6-ashish-bagga/

Hindi movie genre dips a wee bit in Week 17: TAM
In Week 17, the Hindi Movie Genre dropped by 1% as compared to the previous week, as per analysis conducted by S Group, the strategic consulting arm of TAM Media Research
http://www.mxmindia.com/2015/05/hindi-movie-genre-dips-a-wee-bit-in-week-17-tam/

No more pimples, propagates Himalaya Herbals in new TVC
Built on the insight that pimple is the biggest problem among teenagers
http://www.mxmindia.com/2015/05/no-more-pimples-propagates-himalaya-herbals-in-new-tvc/

Amith Prabhu: Independent PR Firms are no different from holding company-owned firms
Independence is really a state of mind, writes Amith Prabhu

http://www.mxmindia.com/2015/05/amith-prabhu-independent-pr-firms-are-no-different-from-holding-company-owned-firms/

Stories on 23rd Jun 14

Kan Khajura shines at Cannes, but not much win-wa
India gets just 27 metals at Cannes Lions, but wins in Cyber & Mobile herald good news
http://www.mxmindia.com/2014/06/kan-khajura-shines-at-cannes-but-not-much-win-wa/

BudgetSpeak #1: CVL Srinivas: Budget 2014 - An opportunity to reboot M&E
There are three levels at which the government can help fast track the M&E industry, writes CVL Srinivas, CEO GroupM South Asia
http://www.mxmindia.com/2014/06/budgetspeak-1-cvl-srinivas-budget-2014-an-opportunity-to-reboot-me/

D&AD-backed Kyoorius Design awards jury session starts in Pune
A mix of three international and Indian jury members are gathered in Pune's DSK International Campus to deliberate on entries for the design awards
http://www.mxmindia.com/2014/06/dad-backed-kyoorius-design-awards-jury-session-starts-in-pune/

Parle opts for 'Apna Circle' credo for Marie
The campaign captures the essence of spending time with a close knit circle of friends
http://www.mxmindia.com/2014/06/parle-opts-for-apna-circle-credo-for-marie/

Galaxy 11 football stars to work their magic for Samsung Galaxy 5
Eleven consumers to get a once in a lifetime chance to win a trip to Europe and watch Messi and Ronaldo in action
http://www.mxmindia.com/2014/06/galaxy-11-football-stars-to-work-their-magic-for-samsung-galaxy-5/

Reviewing the Reviews: Maximum zero stars for Humshakals
After the dud Himmatwala, the assumption was that Sajid Khan would have learnt his lesson and at least attempted to make a half-way decent film
http://www.mxmindia.com/2014/06/reviewing-the-reviews-maximum-zero-stars-for-humshakals/

Amith Prabhu: Is a Cannes PR Lion within our reach?
Amith Prabhu on only six entries being entered by two PR firms in India at the Cannes Lions and no PR firm in India or abroad winning the Grand Prix
http://www.mxmindia.com/2014/06/amith-prabhu-is-a-cannes-pr-lion-within-our-reach/

Stories on 29th Jan '14

D&AD enters India with Kyoorius Ad Awards
In what could change the landscape of controvery-ridden ad awards, Kyoorius brings in D&AD backed awards for creative advertising
http://www.mxmindia.com/2014/01/dad-enters-india-with-kyoorius-advertising-awards/

We will go the critic route rather than the popular route: Rajesh Kejriwal + quotes from R Balki, Josy Paul & Sajjan Raj Kurup
 http://www.mxmindia.com/2014/01/dad-enters-india-with-kyoorius-advertising-awards/

One Min View: Can the industry afford two creative advertising awards?
What D&AD brings to the table is a rigour in the judging process which Kyoorius pledges to honour and maintain
http://www.mxmindia.com/2014/01/one-min-view-can-the-industry-afford-two-creative-advertising-awards/

Decision on TV ratings guidelines stay pushed to Feb 11
The Delhi High Court has deferred its decision on staying the TV ratings guidelines to February 11
http://www.mxmindia.com/2014/01/decision-on-tv-ratings-guidelines-stay-pushed-to-feb-11/

IRS 2013: Toplines & Top 10s + Why it's incorrect to analyse numbers
Since it is incorrect to compare with the last IRS figures, it would be prudent to do an analysis only after the next round. (Includes Slideshow of Toplines)
http://www.mxmindia.com/2014/01/irs-2013-toplines-top-10s-why-its-incorrect-to-analyse-numbers/

Knives out. dna questions new IRS numbers
dna has put on a front-page note saying there is a "clear mismatch" between the IRS numbers and its own database of readers
http://www.mxmindia.com/2014/01/knives-out-dna-questions-new-irs-numbers/

Jaldi 5 with Paritosh Joshi, IRS TechCom head: Await one more round before arriving at judgement
The head of the MRUC's technical committee on the new round of IRS numbers, the surprises thrown up and why he prefers to spend time on techcoms than playing golf or potter around the house
 http://www.mxmindia.com/2014/01/jaldi-5-with-paritosh-joshi-irs-techcom-head-await-one-more-round-before-arriving-at-judgement/

iRetain. No call drop as Motivator keeps iPhone mandate, adds iPad and Mac to kitty
GroupM's Motivator has retained the Apple account after a month-long pitch
http://www.mxmindia.com/2014/01/iretain-no-call-drop-as-motivator-keeps-iphone-mandate-adds-ipad-and-mac-to-kitty/