Stories on 6th Oct '16

Getting SMEs to advertise on telly, the Amagi way

A quick text+video chat with Baskar Subramanian, Co-Founder, Amagi Media Labs on the launch of a platform especially for small and medium enterprises. Read more

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Jaisurya Das: I have a job offer in Mumbai, but the rentals are so damn high. Worthwhile moving?

Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to a reader queries on a mixed bag of career and personal issues. Read more

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Apple, Google hold top spots in 'Best Global Brands Report'

Apple's brand value grew by 5 percent to US $178,119m, while Google's brand value rose 11 percent to US $133,252m. Read more

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Jivi Mobiles hands over creative mandate to IBD

Actor Irrfan Khan roped in as brand ambassador. Read more

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Dhara celebrates India with latest campaign by DDB Mudra

India enjoys a fairly busy festival calendar and we Indians keep track of these festivals with the same amount of zeal. Read more

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NatureFresh Acti-Lite partners MSD for  new brand ethos

The ethos of his personality and that of NatureFreshActi-Lite is what makes him a fit for the brand. Read more

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TVS Victor spreads smiles in McCann campaign

In the process, the father brings back smile and joy to her daughter and delivers an important life lesson. Read more

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Sathiyam TV assigns adsales duties to Fourth Dimension

The collaboration with Fourth Dimension will enable Sathiyam TV to effectively engage its media sales duties in India. Read more

Stories on 12th May 14

75 years young, John Sculley is rearing to go.
How former Apple CEO John Sculley still uses Steve Jobs' transformative businesses ideas
http://www.mxmindia.com/2014/05/75-years-young-john-sculley-is-rearing-to-go/

Kyoorius boasts of 988 entries, Goafest curiously still mum on numbers
While the number for the creative and digital awards is 988 at Kyoorius, the flagship design awards will see around 700 entries, if last year's tally is an indicator
http://www.mxmindia.com/2014/05/kyoorius-boasts-of-988-entries-goafest-curiously-still-mum-on-numbers/

WPP's Sir Martin Sorrell outlines 10-point keynote at IAA World Congress
The 43rd IAA World Congress in Beijing China, WPP's Sir Martin Sorrell took the opportunity to present to the gathering his key-note address
http://www.mxmindia.com/2014/05/wpps-sir-martin-sorrell-outlines-10-point-keynote-at-iaa-world-congress/

IAA issues The Beijing Declaration
The Beijing Declaration was signed on May 10th 2014 by MrFarisAbouhamad of and Li Dongsheng of CAA
http://www.mxmindia.com/2014/05/iaa-issues-the-beijing-declaration/

SMEs deliberate on role of digital in brand building
It was concurred that brands are becoming social and digital in attitude as well as in using themedia
http://www.mxmindia.com/2014/05/smes-deliberate-on-role-of-digital-in-brand-building/

Amith Prabhu: What corporate spokespersons can learn from the Narendra Modi interview on Times Now?
Some of the techniques used in the interview to Arnab Goswami last week were very clever like the man, notes Amith Prabhu adding that the BJP PM candidate's mind showed clarity but his body language showed discomfort

http://www.mxmindia.com/2014/05/amith-prabhu-what-corporate-spokespersons-can-learn-from-the-narendra-modi-interview-on-times-now/

Stories on 19th Feb '14

Apple, Ferrari top world's brand list
Tata is India's #1 brand, and #34 worldwide in the annual Brand Finance Global 500 annual study
http://www.mxmindia.com/2014/02/apple-ferrari-top-worlds-brand-list/

IRS 2013 in abeyance till March 31, 2014. Numbers to be revalidated
The much disputed Indian Readership Survey 2013 has been temporarily suspended. The findings have been put in abeyance till March 31, 2014.
http://www.mxmindia.com/2014/02/irs-2013-in-abeyance-till-march-31-2014-numbers-to-be-revalidated/

Goafest to be held from May 29-31. Abbys expanded
Promo-Activation, PR, Broadcaster & Publisher Abby introduced at three-day Goafest 2014
http://www.mxmindia.com/2014/02/goafest-to-be-held-from-may-29-31-abbys-expanded/

Starcom MediaVest Group India is Hanley's King-dom
Mr King will oversee strategic operations, new business and key clients for SMG India and SMG Convonix
http://www.mxmindia.com/2014/02/starcom-mediavest-group-india-is-hanleys-king-dom/

Now, a new Bangla movie songs channel: Music F - Fatafati
Royal Raj Media and Launch Pad launch an all-new 24-hour Bangla music channel, Music F - Fatafati
http://www.mxmindia.com/2014/02/now-a-new-bangla-movie-songs-channel-music-f-fatafati/

Big FM hikes ad rates by 20-30% across markets
The decision is on the back of the 45-station FM radio network’s performance in ratings
http://www.mxmindia.com/2014/02/big-fm-hikes-ad-rates-by-20-30-across-markets/

Green Hungama Contest back at IAA Olive Crown Awards
While the contest is open to all, participants must 30 years of age or less as on March 31, 2014
http://www.mxmindia.com/2014/02/green-hungama-contest-back-at-iaa-olive-crown-awards/

Ranjona Banerji: Nothing's changed in a no news week!
Ranjona Banerji has spent the last few days in Munnar with no internet connectivity and access to news, television and social media
http://www.mxmindia.com/2014/02/ranjona-banerji-nothings-changed-in-a-no-news-week/

CNN appoints Ravi Agrawal as New Delhi Bureau Chief
CNN gets election-ready with Ravi Agrawal as Bureau Chief, New Delhi
http://www.mxmindia.com/2014/02/cnn-appoints-ravi-agrawal-as-new-delhi-bureau-chief/

Stories on 29th Jan '14

D&AD enters India with Kyoorius Ad Awards
In what could change the landscape of controvery-ridden ad awards, Kyoorius brings in D&AD backed awards for creative advertising
http://www.mxmindia.com/2014/01/dad-enters-india-with-kyoorius-advertising-awards/

We will go the critic route rather than the popular route: Rajesh Kejriwal + quotes from R Balki, Josy Paul & Sajjan Raj Kurup
 http://www.mxmindia.com/2014/01/dad-enters-india-with-kyoorius-advertising-awards/

One Min View: Can the industry afford two creative advertising awards?
What D&AD brings to the table is a rigour in the judging process which Kyoorius pledges to honour and maintain
http://www.mxmindia.com/2014/01/one-min-view-can-the-industry-afford-two-creative-advertising-awards/

Decision on TV ratings guidelines stay pushed to Feb 11
The Delhi High Court has deferred its decision on staying the TV ratings guidelines to February 11
http://www.mxmindia.com/2014/01/decision-on-tv-ratings-guidelines-stay-pushed-to-feb-11/

IRS 2013: Toplines & Top 10s + Why it's incorrect to analyse numbers
Since it is incorrect to compare with the last IRS figures, it would be prudent to do an analysis only after the next round. (Includes Slideshow of Toplines)
http://www.mxmindia.com/2014/01/irs-2013-toplines-top-10s-why-its-incorrect-to-analyse-numbers/

Knives out. dna questions new IRS numbers
dna has put on a front-page note saying there is a "clear mismatch" between the IRS numbers and its own database of readers
http://www.mxmindia.com/2014/01/knives-out-dna-questions-new-irs-numbers/

Jaldi 5 with Paritosh Joshi, IRS TechCom head: Await one more round before arriving at judgement
The head of the MRUC's technical committee on the new round of IRS numbers, the surprises thrown up and why he prefers to spend time on techcoms than playing golf or potter around the house
 http://www.mxmindia.com/2014/01/jaldi-5-with-paritosh-joshi-irs-techcom-head-await-one-more-round-before-arriving-at-judgement/

iRetain. No call drop as Motivator keeps iPhone mandate, adds iPad and Mac to kitty
GroupM's Motivator has retained the Apple account after a month-long pitch
http://www.mxmindia.com/2014/01/iretain-no-call-drop-as-motivator-keeps-iphone-mandate-adds-ipad-and-mac-to-kitty/

Stories on 12th Nov '13

Why the media will miss Tendulkar much
Kicking off our series on the Master & the Media, Ranjona Banerji writes on why it's tough to imagine how the media will survive once Tendulkar has retired
http://www.mxmindia.com/2013/11/why-the-media-will-miss-tendulkar-much/

Yash Raj Films signs big licensing deals with Mattel, PepsiCo, etc. for Dhoom 3
Dhoom 3 will mark possibly the most-ambitious licensing merchandise programme yet mounted on an Indian film as YRF is betting big on the licensing market
http://www.mxmindia.com/2013/11/yash-raj-films-signs-big-licensing-deals-with-mattel-pepsico-etc-for-dhoom-3/

Ricky Ow to replace Steve Marcopoto as head of Turner in APAC
The Sony Pictures Television EVP and GM in Asia will cross over to Turner as the APAC boss
http://www.mxmindia.com/2013/11/ricky-ow-to-replace-steve-marcopoto-as-head-of-turner-in-apac/

Times Internet gets on Coast
Times Internet's popular websites to be preloaded on Coast, Opera's browser for the iPad
http://www.mxmindia.com/2013/11/ricky-ow-to-replace-steve-marcopoto-as-head-of-turner-in-apac/

Birla Sun Life-Big FM get together to help kids live their real passion in radio
... and get us humming that famous Aamir Khan song from his film Qayamat Se Qayamat Tak - Papa Kehte Hain Bada Naam Karega, Beta Humaara Aisa Kaam karega. Magar yeh toh koi na jaane, kee meri manzil hai kahaan.
http://www.mxmindia.com/2013/11/birla-sun-life-big-fm-get-together-to-help-kids-live-their-real-passion-in-radio/

Stories on 6th Nov '13

Dhanda wasn't really manda this Diwali
Retailers cheer festive season with a bang, Diwali sales grow despite slowdown + Brands like Apple, Samsung, Nestle and Ferrero Rocher make hay
http://www.mxmindia.com/2013/11/dhanda-isnt-really-manda-this-diwali/

Ravi Deshpande sets up Whyness
The former Contract India chairman and CCO has set up Whyness Worldwide with offices in Mumbai, Paris and Boston and two strategic offshore alliance - the Boston-based big data tech firm called Findability Sciences and a branding and design company called Seenk from France
http://www.mxmindia.com/2013/11/ravi-deshpande-sets-up-whyness/

Star junks ESPN brand, launches Star Sports with 6 channels and website
Star India announces commitment of more than Rs 20,000 crore in the sports business with non-cricketing games given fair importance
http://www.mxmindia.com/2013/11/ravi-deshpande-sets-up-whyness/

Ranjona Banerji: Star Sports network is welcome, but no unannounced switchovers please
Perhaps now Star Sports and all its channels will only buy rights to tournaments that they can actually show us, writes Ranjona Banerji
http://www.mxmindia.com/2013/11/ranjona-banerji-star-sports-network-is-welcome-but-no-unannounced-switchovers-please/

Star cashes in on Sachin mania, hikes ad rates by 40%
Cashing in on the hype surrounding Sachin Tendulkar's farewell Test matches, broadcaster Star India has raised ad rates by almost 30-40%
http://www.mxmindia.com/2013/11/star-cashes-in-on-sachin-mania-hikes-ad-rates-by-40/

DDB Mudra ropes in Sambit Mohanty as Creative Head, North
The McCann Erickson ECD will take charge of the creative duties at DDB Mudra for North India

http://www.mxmindia.com/2013/11/ddb-mudra-ropes-in-sambit-mohanty-as-creative-head-north/

Stories on 9th March

iPad3 could revolutionise ad & content
With its enhanced display, Apple's new tablet could rev up digital media and publishing though there's no indicator of an India launch
http://www.mxmindia.com/2012/03/ipad3-could-revolutionise-ad-content/


Exclusive: BCCL President Bhaskar Das is now also Principal Secretary to MD
The Times of India group President Dr Bhaskar Das has now donned the additional responsibility of Principal Secretary to Managing Director Vineet Jain
http://www.mxmindia.com/2012/03/exclusive-bccl-president-bhaskar-das-is-now-also-principal-secretary-to-md/


Power of +ve campaigning: Why SP won & BSP, Cong lost
Experts say it's up to the agencies to help political parties with a nice strategy
http://www.mxmindia.com/2012/03/power-of-ve-campaigning-why-sp-won-bsp-cong-lost/


Woman power at MxMIndia's roundtable for Big CBS Love
To celebrate the spirit of women in the advertising-media domain, MxM India conceptualised a roundtable conference for BIG CBS Love in a half-hour show that was aired on Bloomberg UTV on March 8.
http://www.mxmindia.com/2012/03/woman-power-at-mxmindias-roundtable-for-big-cbs-love/


Intnl radio stations will soon enter India: Amitabh Srivastava
Radio Netherlands' Country Manager Amitabh Srivastava tells MxMIndia that talk radio is the next big thing.
http://www.mxmindia.com/2012/03/global-radio-channels-will-soon-come-to-india-amitabh-srivastava/


Games2Win sets 20 mn users target for 2012
Android Game 'Parking Frenzy' scaled its way to the No 7 position on the 'Free Games' section in the Android Market (USA) recently, making it probably the first game from India to have featured this high in the space
http://www.mxmindia.com/2012/03/games2win-sets-20-mn-users-target-for-2012/


Assam's Manoj Barpujari wins Nat Award for film criticism
Manoj Barpujari of Dainik Agradoot daily is to be awarded the Best film critic award Swarna Kamal and Rs75,000 for his critiques in English and Assamese
http://www.mxmindia.com/2012/03/guwahatis-manoj-barpujari-wins-national-award-for-best-film-critic/


Yashraj Rao is National Sales Head for BIG Love & Spark
Mr Rao will be responsible for growing sales and leading the team across the country, to grow client base and revenues for these channels
http://www.mxmindia.com/2012/03/yashraj-rao-appointed-as-national-sales-head-for-big-love-and-spark/


Changing Sky on its way ahead
Pune-based design agency Changing Sky has won recognition for excellence in brand repositioning from The Rebrand 100.
http://www.mxmindia.com/2012/03/changing-sky-on-its-way-ahead/


MiD-DAY has a new entertainment editor
Janhavi Samant will head MiD DAY Hitlist along with Center Stage, Hot Property and Big Break. Ms Samant will take charge from outgoing editor Shubha Shetty Saha.
http://www.mxmindia.com/2012/03/mid-day-has-a-new-entertainment-editor/


5 reasons why behind every good creative is an even better media plan
Media Planning adds D.R.A.M.A to every creative to make it larger. Karthik Lakshminarayan cites some examples
http://www.mxmindia.com/2012/03/5-reasons-why-behind-every-good-creative-is-an-even-better-media-plan/


Debrief: Pepsi: Game changer
The idea taps into the single-game malaise this nation suffers from, and it’s time the other games got some attention. The TVC reflects the opinion of many, and so it’s a good consumer insight.
http://www.mxmindia.com/2012/03/debrief-pepsi-game-changer/


Anil Thakraney: TV media is out of sync
There is just too much attention given to the urban Indian middle class and their issues. To the cost of the rest of India. And this is why television studio views and discussions have little relevance to 'non-shining' India.
http://www.mxmindia.com/2012/03/anil-thakraney-tv-media-is-out-of-sync/


Freaking News: It's business as usual after the election euphoria
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/03/freaking-news-its-business-as-usual-after-the-election-euphoria/

Stories on 7th October

3 days to World Magazine meet

Three days to the FIPP’s World Magazine Congress in India, being held here for the first time

http://www.mxmindia.com/2011/10/3-days-to-world-magazine-meet/

I Will Miss You Dad: An iPhone pays tribute to its Legendary Father, Steven P Jobs

Krish Dhingra finds his iPhone paying tribute to its famed father, Steve Jobs

http://www.mxmindia.com/2011/10/i-will-miss-you-dad-an-iphone-pays-tribute-to-its-legendary-father-steven-p-jobs/

When the media got it right

Ranjona Banerji reviews nightly news and the morning papers in Freaking News

http://www.mxmindia.com/2011/10/when-the-media-got-it-right/

Leo Burnett wins creative mandates for Games 24x7

Games 24x7 have awarded their creative mandates to Leo Burnett India. The win is an outcome of a multi-agency pitch.

http://www.mxmindia.com/2011/10/leo-burnett-wins-creative-mandates-for-games-24x7/

StreetSmart buzz for Disney movie

StreetSmart helps create buzz for Disney original movie ‘Phineas & Ferb: Across the 2nd Dimension’

http://www.mxmindia.com/2011/10/streetsmart-buzz-for-disney-movie/

Anil Thakraney’s DeBrief: Very cool stuff!

Airtel’s idea has caught on with the so-called Gen Next, and the internet is buzzing with it. A total winner, to put it simply.

http://www.mxmindia.com/2011/10/anil-thakraney%E2%80%99s-debrief-very-cool-stuff/

AC Nielsen Jr, father of TV ratings, passes away

Market research and television ratings pioneer Arthur C. Nielsen, Jr. passed away on Wednesday

http://www.mxmindia.com/2011/10/ac-nielsen-jr-father-of-tv-ratings-passes-away/

Steve Jobs – The Vision and the Conviction

Obituary: Steve Jobs (1955-2011) showed what it takes to turn the smallest of ideas into life-changing products

http://www.mxmindia.com/2011/10/steve-jobs-%E2%80%93-the-vision-and-the-conviction/

RIP, Steve Jobs

The world remembers Steve Jobs as a visionary, innovator and ace businessman. Facebook status links

http://www.mxmindia.com/2011/10/rip-steve-jobs/

Those iconic Apple ads

Select Apple advertisements released from 1984 till date. For more links, we suggest searching for more ads at YouTube.com

http://www.mxmindia.com/2011/10/those-iconic-apple-ads/

The Anchor: Anil Thakraney’s 4 reasons why Steve Jobs was so special

There are many reasons behind the cult of Jobs. Here’s my little list on what made the man so special. And my reasons actually lie within Apple’s own legendary ‘Think Different’ advert.

http://www.mxmindia.com/2011/10/the-anchor-anil-thakraney%E2%80%99s-4-reasons-why-steve-jobs-was-so-special/

Stories on 6th October

Steve Jobs. 1955-2011

Apple co-founder and former CEO Steve Jobs has passed away

http://www.mxmindia.com/2011/10/steve-jobs-1955-2011/