Why Brand Gandhi needs an overhaul...
A dramatic reinvention is imperative if it has to survive another generation
http://www.mxmindia.com/2014/02/why-brand-gandhi-needs-an-overhaul/
Move over, IPL, corporate events. IIM-A to now offer infrastructure naming rights on campus
Naming rights for various buildings on the campus are on offer, as the institute tries to emulate a fund-raising method that's well-established overseas
http://www.mxmindia.com/2014/02/move-over-ipl-corporate-events-iim-a-to-now-offer-infrastructure-naming-rights-on-campus/
Happy days are here again for Sony!
From #6 last week, Sony sprang up to #4 with 339 million viewers
http://www.mxmindia.com/2014/02/happy-days-are-here-again-for-sony/
Ranjona Banerji: Survey results are not gospel
Ranjona Banerji on the News Express sting, the story on the junketeering Karnataka MLA and why Scroll.in is a must-read
http://www.mxmindia.com/2014/02/ranjona-banerji-survey-results-are-not-gospel/
Shailesh Kapoor:Getting ready for Satyamev Jayate 2.0
In its first season in 2012, the show made a sizeable impact on the socio-political environment but there was a sense that it had become a blind spot in its second leg, recalls Shailesh Kapoor
http://www.mxmindia.com/2014/02/shailesh-kapoor-getting-ready-for-satyamev-jayate-2-0/
OMD, Group M, McDonald's get Gunn salute for 2013
OMD retained the Agency Network of the Year title by scoring 367 points. It was followed by Starcom in the second place with 326 points and Mindshare at third with 319 points
http://www.mxmindia.com/2014/02/omd-group-m-mcdonalds-get-the-gunn-salute-for-2013/
12 Indian entries shortlisted for 2014 APAC Effies
The finalists span across 25 single market and multi-market categories and represent works from agencies from 16 countries
http://www.mxmindia.com/2014/02/12-entries-from-india-shortlisted-for-2014-apac-effie-awards/
Havas bags 50-crore worth Yepme.com media biz
Online fashion brand Yepme.com has awarded its integrated media AOR to Havas Media Group India
http://www.mxmindia.com/2014/02/havas-bags-50-crore-worth-yepme-com-media-biz/
Magicbricks.com turns to RK Swamy BBDO for creative support
The win comes on the back of a hotly contested multi-agency pitch that was spread over a period of two months
http://www.mxmindia.com/2014/02/magicbricks-com-turns-to-rk-swamy-bbdo-for-creative-support/
Nautanki's Saurabh Tewari opts for Tequila Shot
Tequila Shot Productions will be venturing into feature films and digital content creation in near future
A dramatic reinvention is imperative if it has to survive another generation
http://www.mxmindia.com/2014/02/why-brand-gandhi-needs-an-overhaul/
Move over, IPL, corporate events. IIM-A to now offer infrastructure naming rights on campus
Naming rights for various buildings on the campus are on offer, as the institute tries to emulate a fund-raising method that's well-established overseas
http://www.mxmindia.com/2014/02/move-over-ipl-corporate-events-iim-a-to-now-offer-infrastructure-naming-rights-on-campus/
Happy days are here again for Sony!
From #6 last week, Sony sprang up to #4 with 339 million viewers
http://www.mxmindia.com/2014/02/happy-days-are-here-again-for-sony/
Ranjona Banerji: Survey results are not gospel
Ranjona Banerji on the News Express sting, the story on the junketeering Karnataka MLA and why Scroll.in is a must-read
http://www.mxmindia.com/2014/02/ranjona-banerji-survey-results-are-not-gospel/
Shailesh Kapoor:Getting ready for Satyamev Jayate 2.0
In its first season in 2012, the show made a sizeable impact on the socio-political environment but there was a sense that it had become a blind spot in its second leg, recalls Shailesh Kapoor
http://www.mxmindia.com/2014/02/shailesh-kapoor-getting-ready-for-satyamev-jayate-2-0/
OMD, Group M, McDonald's get Gunn salute for 2013
OMD retained the Agency Network of the Year title by scoring 367 points. It was followed by Starcom in the second place with 326 points and Mindshare at third with 319 points
http://www.mxmindia.com/2014/02/omd-group-m-mcdonalds-get-the-gunn-salute-for-2013/
12 Indian entries shortlisted for 2014 APAC Effies
The finalists span across 25 single market and multi-market categories and represent works from agencies from 16 countries
http://www.mxmindia.com/2014/02/12-entries-from-india-shortlisted-for-2014-apac-effie-awards/
Havas bags 50-crore worth Yepme.com media biz
Online fashion brand Yepme.com has awarded its integrated media AOR to Havas Media Group India
http://www.mxmindia.com/2014/02/havas-bags-50-crore-worth-yepme-com-media-biz/
Magicbricks.com turns to RK Swamy BBDO for creative support
The win comes on the back of a hotly contested multi-agency pitch that was spread over a period of two months
http://www.mxmindia.com/2014/02/magicbricks-com-turns-to-rk-swamy-bbdo-for-creative-support/
Nautanki's Saurabh Tewari opts for Tequila Shot
Tequila Shot Productions will be venturing into feature films and digital content creation in near future
