Stories on 3rd Mar'14

Mediapersons, marketers win big at IAA Leadership Awards
Twenty-one achievers honoured at second edition of the awards + Interviews with Punit Goenka & Shashi Sinha
http://www.mxmindia.com/2014/03/mediapersons-marketers-win-big-at-iaa-leadership-awards/

Maxus is RECMA's 'Most Dominant Agency' for fourth consecutive year
Maxus India has retained the title of the most "dominant" agency profile for the fourth year in a row as per the RECMA 2013 report
http://www.mxmindia.com/2014/03/maxus-is-recmas-most-dominant-agency-for-fourth-consecutive-year/

MSL wins 6 new clients for strategic & integrated comms
MSLGroup wins strategic and integrated communications mandates from six new clients
http://www.mxmindia.com/2014/03/msl-wins-6-new-clients-for-strategic-integrated-comms/

Amith Prabhu: 10 years as a PR practitioner
The Associate Learning Programme at Genesis is about pioneering thinking and Amith Prabhu writes about how he owes a lot of what he has achieved today to the programme
http://www.mxmindia.com/2014/03/amith-prabhu-10-years-as-a-pr-practitioner/

Reviewing the Reviews: Critics divided on Shaadi Ke Side Effects
The ratings for Shaadi Ke Side Effects went from two to three, but mostly hovered at 2.5, notes Deepa Gahlot
http://www.mxmindia.com/2014/03/reviewing-the-reviews-critics-divided-on-shaadi-ke-side-effects/

Saina Nehwal roped in to endorse Iodex UltraGel
Iodex has signed up badminton player Saina Nehwal as the new brand ambassador for Iodex UltraGel
http://www.mxmindia.com/2014/03/saina-nehwal-roped-in-to-endorse-iodex-ultragel/

Manajit Ghoshal turns entrepreneur with Media Lounge
Media Lounge has been floated with the idea of creating a full service agency
http://www.mxmindia.com/2014/03/manajit-ghoshal-turns-entrepreneur-with-media-lounge/

Neo to distribute sport channels through in-house route
One Alliance, MSMD's distribution arm will cease to distribute the Neo Sports and Neo Prime channels to the cable and HITS operators
http://www.mxmindia.com/2014/03/neo-to-distribute-sport-channels-through-in-house-route/

Inaugural YouTube FanFest strikes a chord with viewers
The fest was created as a platform to bring established and rising YouTube stars from around the world off computer screens closer to their fans
http://www.mxmindia.com/2014/03/inaugural-youtube-fanfest-strikes-a-chord-with-viewers/

GSEAMS talent wing signs Sangram Singh
GSEAMS announces the signing of its first celebrity in sports star and youth icon Sangram Singh
http://www.mxmindia.com/2014/03/gseams-talent-wing-signs-first-celebrity/

MY FM hikes ad rates by 25%
Inventory crunch pitfall pushes radio station to hike ad rates
http://www.mxmindia.com/2014/03/my-fm-hikes-ad-rates-by-25/

Jai Ho! Star Gold acquires rights of 18 top flicks
The channel has strengthened its movie library acquiring various films of superstars Salman Khan, Ajay Devgn, Ranbir Kapoor and Hrithik Roshan

http://www.mxmindia.com/2014/03/jai-ho-star-gold-acquires-rights-of-18-top-flicks/

Stories on 12th Sep '13

Continuing education, not awards to be focus of new Advertising Club prez
DDB Mudra COO Pratap Bose takes charge of the Ad Club as term of Shashi Sinha, CEO, IPG Mediabrands & Lodestar UM ends
+ If processes are clear, there will be no problems with Creative Abby: Pratap Bose
+ Abby should continue in Goa: Shashi Sinha
http://www.mxmindia.com/?p=53944

TRAI recommendations on guidelines for TV rating agencies
Telecom Regulatory Authority of India has released guidelines for the television ratings business in India
http://www.mxmindia.com/?p=53934

Slowdown doesn't slow down growth for retail chains in FY13
Retail chains post double-digit sales growth in FY13, despite slowdown
http://www.mxmindia.com/?p=53921

509 Indian entries to vie for Spikes Asia metals
Of the 4832 entries received, India was the fifth highest sender with 509 entries across 16 categories
http://www.mxmindia.com/?p=53920

Guest Column: Newspaper archives would be morgues if news would die
Anita Pujari, former head of research and archives at DNA and The Times of India, writes on the role that newspaper archives have in not just helping dig into news but also conduct socio-political economic research
http://www.mxmindia.com/?p=53923

Fox Traveller goes interactive with Brandscope
Brandscope performs an interactive campaign for Fox Traveller's new show 'SoundTrek'
http://www.mxmindia.com/?p=53937

One Alliance elevates Makarand Palekar as EVP
Mr Palekar was Senior VP - Sales & Strategy with MSM Discovery

http://www.mxmindia.com/?p=53922

Stories on 11th Sep '13

Continuing education, not awards to be focus of new Advertising Club prez
DDB Mudra COO Pratap Bose takes charge of Ad Club as term of Shashi Sinha, CEO IPG Mediabrands & Lodestar UM ends
http://www.mxmindia.com/?p=53944


TRAI recommendations on guidelines for TV rating agencies
Telecom Regulatory Authority of India has released guidelines for the television ratings business in India
http://www.mxmindia.com/?p=53934


Slowdown doesn't slow down growth for retail chains in FY13
Retail chains post double-digit sales growth in FY13, despite slowdown
http://www.mxmindia.com/?p=53921


509 Indian entries to vie for Spikes Asia metals
Of the 4832 entries received, India was the fifth highest sender with 509 entries across 16 categories
http://www.mxmindia.com/?p=53920


Guest Column: Newspaper archives would be morgues if news would die
Anita Pujari, former head of research and archives at DNA and The Times of India, writes on the role that newspaper archives have in not just helping dig into news but also conduct socio-political economic research
http://www.mxmindia.com/?p=53923


Fox Traveller goes interactive with Brandscope
Brandscope performs an interactive campaign for Fox Traveller's new show 'SoundTrek'
http://www.mxmindia.com/?p=53937


One Alliance elevates Makarand Palekar as EVP
Mr Palekar was Senior VP - Sales & Strategy with MSM Discovery
http://www.mxmindia.com/?p=53922

Stories on 6th Feb '13

Talking Business | It's gonna be Xmas for Englist entertainment channels: Rasika Tyagi
Buoyed by the boost from digitization, the Sr VP & Content Head @ Star India is getting set for Phase 2 of DAS
http://www.mxmindia.com/2013/02/its-gonna-be-xmas-for-eng-ent-channels-rasika-tyagi/

Lynn de Souza & Meenakshi Menon launch Social Access
Adworld veterans Lynn de Souza and Meenakshi Menon have come together to launch a new company called Social Access
http://www.mxmindia.com/2013/02/lynn-de-souza-and-meenakshi-menon-launch-social-access/

DDB MudraMax Media wins Jyothy Laboratories
DDB MudraMax has been appointed as the sole media planning and buying partner for Jyothy Laboratories Limited (JLL). The consolidation will be effective from March 2013
http://www.mxmindia.com/2013/02/ddb-mudramax-media-wins-jyothy-laboratories/

Times TV moves distribution to One Alliance
Times Now, ET Now, Movies NOW, and Zoom will now be exclusively distributed in India for collection of subscription revenue over the Cable (Analogue and Digital), DTH, IPTV and HITS platforms as a part of TheOneAlliance bouquet
http://www.mxmindia.com/2013/02/times-tv-moves-distribution-to-one-alliance/

Much to look forward @ Indian Mag Congress '13
The line-up at the forthcoming Indian Magazine Congress is nothing short of a consortium of great minds and discussions
http://www.mxmindia.com/2013/02/much-to-look-forward-indian-mag-congress-13/

Meet the IAA Awardwinners-4 | Anuradha Agarwal
Quick chat with Anuradha Agarwal, Senior VP, Brand Communications, Insights & Online at Vodafone India
http://www.mxmindia.com/2013/02/meet-the-iaa-awardwinners-4-anuradha-agarwal/

Laadli awards for gender sensitivity presented
The  fourth edition of “The Laadli National Media Awards for Gender Sensitivity 2011-12” for honouring Media and Advertising professionals was organized by the NGO Population First on Tuesday, February 5 at the NCPA, Mumbai
http://www.mxmindia.com/2013/02/laadli-awards-for-gender-sensitivity-presented/

Anil Thakraney: Someone please adopt the Kashmiri band!
Before these unfortunate young ladies abort their promising gig, an MTV or a Radio One should show some enterprise. Go ahead and adopt the band, people. If for nothing else, do it for the love of music, and for the love of Young India
http://www.mxmindia.com/2013/02/anil-thakraney-someone-please-adopt-the-kashmiri-band/

ESPN Star Sports secures worldwide broadcast partners for Hero Hockey India League
ESPN Star Sports, the official broadcaster of Hero Hockey India League, announced on Feb 5 a comprehensive line-up of global syndication partners that are showcasing the tournament in more than 83 territories worldwide
http://www.mxmindia.com/2013/02/espn-star-sports-secures-worldwide-broadcast-partners-for-hero-hockey-india-league/

TLC partners with Taste of Mumbai
Lifestyle channel TLC has partnered with outdoor food festival Taste of Mumbai, and has launched a contest on world cuisine for viewers
http://www.mxmindia.com/2013/02/tlc-partners-with-taste-of-mumbai/

PrecisionMatch expands presence in India
PrecisionMatch, provider of high quality audience data for display advertising, has announced partnership to expand its presence in Indian digital media space. Within three months of operation, PrecisionMatch has struck a new partnership with Velocity
http://www.mxmindia.com/2013/02/precisionmatch-expands-presence-in-india/

One Big Idea by Ajit Varghese
Riding high on the back of content differentiation
http://www.mxmindia.com/2013/02/one-big-idea-by-ajit-varghese-riding-high-on-the-back-of-content-differentiation/

One Big Idea by Avinash Kaul
Young consumers - making television social
http://www.mxmindia.com/2013/02/one-big-idea-by-avinash-kaul-young-consumers-making-television-social/

Stories on 7th February

Is cricket overpriced?
Given the Indian team's dismal on-field performance, questions have been asked on the efficacy of the game for advertisers
http://www.mxmindia.com/2012/02/is-cricket-overpriced/

Vijaydutt Shridhar: Passion for the printed word
Awarded the Padma Shri for Literature, former editor of Navbharat Vijaydutt Shridhar has devoted his life to the task of preserving India's history through the window of its print media. He tells MxMIndia that it's a labour of love, which is its own reward.
http://www.mxmindia.com/2012/02/vijaydutt-shridhar-passion-for-the-printed-word/

Mindshare Chennai bags media duties for SPR&RG Constructions
The mandate involves handling the media strategy as well as planning and buying across all mediums.
http://www.mxmindia.com/2012/02/mindshare-chennai-bags-media-duties-for-sprrg-constructions/

Double-digit growth in Jan for consumer electronics, cars & lifestyle retail chains
Aggressive discount offers on the back of a recovering stock market and appreciating rupee have lured shoppers back to the main street
http://www.mxmindia.com/2012/02/double-digit-growth-in-jan-for-consumer-electronics-cars-lifestyle-retail-chains/

Ready for the digital revolution: Vivek Khanna
Mint's publisher Vivek Khanna on the success and future plans of the pint-sized business paper.
http://www.mxmindia.com/2012/02/ready-for-the-digital-revolution-vivek-khanna/

Reliance Broadcast Network to distribute Bloomberg UTV
The channel will now be available on top DTH platforms like Reliance Digitial TV, Tata Sky, Videocon, Airtel, Dish TV
http://www.mxmindia.com/2012/02/reliance-broadcast-network-to-distribute-bloomberg-utv/

One Alliance & Neo renew arrangement
NEO Cricket and NEO Sports to further strengthen The One Alliance bouquet.
http://www.mxmindia.com/2012/02/one-alliance-neo-renew-arrangement/

"No Paid News" in Dainik Bhaskar
The campaign, promising not to carry paid news during elections, was appreciated by the readers.
http://www.mxmindia.com/2012/02/no-paid-news-in-dainik-bhaskar/

Leadership makes us tough, with ourselves first: DNA
The DNA's journalistic bible called the Code of ethics unfurled recently is about DNA's journalistic values and guiding principles
http://www.mxmindia.com/2012/02/leadership-makes-us-tough-with-ourselves-first-dna/

Industry bigwigs share insights with students at Ignite!
Ignite! Is being held from February 6 to 11 between 10am to 4pm at the Centre for Management campus in Bandra.
http://www.mxmindia.com/2012/02/industry-bigwigs-share-insights-with-students-at-ignite/

The Anchor: 5 reasons advertisers should bet on new sports that appeal to Gen Y
The youth consume more of global sporting action which is not cricket, and advertising with these sports will also help brands stand out, says Darshan M.
http://www.mxmindia.com/2012/02/the-anchor-5-reasons-advertisers-should-bet-on-new-sports-that-appeal-to-gen-y/

Debrief: Thomas Cook: Forced humour
I like the strategy. But the commercials try hard to be funny; they are executed quite shoddily and end up becoming a bit irritating.
http://www.mxmindia.com/2012/02/debrief-thomas-cook-forced-humour/

Yuvraj cancer news first lead?
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers

http://www.mxmindia.com/2012/02/yuvraj-cancer-news-first-lead/