Stories on 2nd Apr '14

Last Year, This Year
The financial year 2013-14 ended with hope for the economy, but how was it for media industry stakeholders. We spoke to some and asked them to look ahead
 http://www.mxmindia.com/2014/04/last-year-this-year/

IRS 2013 in indefinite abeyance. Comment: Win-win for no one. Print will lose big sans measurement
The decision to hold off the IRS 2013 results until the audit and revalidation process is done in four to six weeks doesn't speak too well about the future of the print sector in India
 http://www.mxmindia.com/2014/04/irs-2013-in-indefinite-abeyance-comment-win-win-for-no-one-print-will-lose-big-sans-measurement/

Viacom18 ties up with Colosceum to float 'Spotlight'
The initiative will seek to create an instant connect for brands, celebrities and audiences
 http://www.mxmindia.com/2014/04/viacom18-ties-up-with-colosceum-to-float-spotlight/

Eco Times unveils 'ET Panache'
Business daily Economic Times has announced the launch of ET Panache, a three-times-a-week lifestyle and leisure accompaniment to the main newspaper
 http://www.mxmindia.com/2014/04/eco-times-unveils-et-panache/

Aidem makes regional media portfolio more 'buland' with Best News Co channels
With the two regional news channels launched, the network is now planning to launch four more news channels in order to expand its reach across the Hindi Hinterland
 http://www.mxmindia.com/2014/04/aidem-makes-regional-media-portfolio-more-buland-with-best-news-co-channels/

Big Magic Bihar & Jharkhand inks DTH deal with Dish
Reliance Broadcast Network stable regional channel has inked a distribution deal with Dish TV, adding an 8 million subscriber base to its reach
 http://www.mxmindia.com/2014/04/big-magic-bihar-jharkhand-inks-dth-deal-with-dish/

Live Web TV News Conversation channel launched
IndiaPost Live, a live Web TV News Conversation channel, has been launched recently with interactive video journalism on a variety of topics
http://www.mxmindia.com/2014/04/live-web-tv-news-conversation-channel-launched/

Stories on 3rd Mar'14

Mediapersons, marketers win big at IAA Leadership Awards
Twenty-one achievers honoured at second edition of the awards + Interviews with Punit Goenka & Shashi Sinha
http://www.mxmindia.com/2014/03/mediapersons-marketers-win-big-at-iaa-leadership-awards/

Maxus is RECMA's 'Most Dominant Agency' for fourth consecutive year
Maxus India has retained the title of the most "dominant" agency profile for the fourth year in a row as per the RECMA 2013 report
http://www.mxmindia.com/2014/03/maxus-is-recmas-most-dominant-agency-for-fourth-consecutive-year/

MSL wins 6 new clients for strategic & integrated comms
MSLGroup wins strategic and integrated communications mandates from six new clients
http://www.mxmindia.com/2014/03/msl-wins-6-new-clients-for-strategic-integrated-comms/

Amith Prabhu: 10 years as a PR practitioner
The Associate Learning Programme at Genesis is about pioneering thinking and Amith Prabhu writes about how he owes a lot of what he has achieved today to the programme
http://www.mxmindia.com/2014/03/amith-prabhu-10-years-as-a-pr-practitioner/

Reviewing the Reviews: Critics divided on Shaadi Ke Side Effects
The ratings for Shaadi Ke Side Effects went from two to three, but mostly hovered at 2.5, notes Deepa Gahlot
http://www.mxmindia.com/2014/03/reviewing-the-reviews-critics-divided-on-shaadi-ke-side-effects/

Saina Nehwal roped in to endorse Iodex UltraGel
Iodex has signed up badminton player Saina Nehwal as the new brand ambassador for Iodex UltraGel
http://www.mxmindia.com/2014/03/saina-nehwal-roped-in-to-endorse-iodex-ultragel/

Manajit Ghoshal turns entrepreneur with Media Lounge
Media Lounge has been floated with the idea of creating a full service agency
http://www.mxmindia.com/2014/03/manajit-ghoshal-turns-entrepreneur-with-media-lounge/

Neo to distribute sport channels through in-house route
One Alliance, MSMD's distribution arm will cease to distribute the Neo Sports and Neo Prime channels to the cable and HITS operators
http://www.mxmindia.com/2014/03/neo-to-distribute-sport-channels-through-in-house-route/

Inaugural YouTube FanFest strikes a chord with viewers
The fest was created as a platform to bring established and rising YouTube stars from around the world off computer screens closer to their fans
http://www.mxmindia.com/2014/03/inaugural-youtube-fanfest-strikes-a-chord-with-viewers/

GSEAMS talent wing signs Sangram Singh
GSEAMS announces the signing of its first celebrity in sports star and youth icon Sangram Singh
http://www.mxmindia.com/2014/03/gseams-talent-wing-signs-first-celebrity/

MY FM hikes ad rates by 25%
Inventory crunch pitfall pushes radio station to hike ad rates
http://www.mxmindia.com/2014/03/my-fm-hikes-ad-rates-by-25/

Jai Ho! Star Gold acquires rights of 18 top flicks
The channel has strengthened its movie library acquiring various films of superstars Salman Khan, Ajay Devgn, Ranbir Kapoor and Hrithik Roshan

http://www.mxmindia.com/2014/03/jai-ho-star-gold-acquires-rights-of-18-top-flicks/

Stories on 3rd July '13

Mediaah! Report Card on Uday Kumar Varma's tenure as I&B Secretary: 7/10
The former MIB secretary Varma presided over the effecting of the first two phases of digitization
http://www.mxmindia.com/2013/07/mediaah-report-card-on-uday-varmas-tenure-as-ib-secretary-710/

Umesh Shrikhande joins Taproot as CEO
Former Contract India captain joins Taproot India as CEO today
http://www.mxmindia.com/2013/07/umesh-shrikhande-joins-taproot-as-ceo/

Tata group forms panel to ascertain facts behind sr journalist and PR pro Charudatta Deshpande's suicide
The committee will convey its findings to the Tata Steel Board within two months
http://www.mxmindia.com/2013/07/tata-group-forms-panel-to-ascertain-facts-behind-sr-journalist-and-pr-pro-charudatta-deshpandes-suicide/

MTS connects entire brand mandate to Creativeland
Creativeland Asia continues its expansion in New Delhi with second brand-partnership win
http://www.mxmindia.com/2013/07/mts-connects-entire-brand-mandate-to-creativeland/

Aidem to handle Dangal TV adsales
Recently launched Hindi and Bhojpuri regional channel Dangal TV assigns its advertising sales duties to Aidem Ventures
http://www.mxmindia.com/2013/07/aidem-to-handle-dangal-tv-adsales/

Anil Thakraney: Are reporters adequately trained?
Media companies must never forget one hard truth: If your staffer behaves shoddily, it directly damages your brand's name, writes Anil Thakraney
http://www.mxmindia.com/2013/07/anil-thakraney-are-reporters-adequately-trained/

Time Out's Top 100 apps that makes life simpler
Time Out India's annual tech cover story comes with a curated list of 100 apps that make one's life simpler

http://www.mxmindia.com/2013/07/time-outs-top-100-apps-that-makes-life-simpler/

Stories on 30th Nov '12

Stakeholder view of one month of digitization
MxMIndia spoke to the heads of the broadcast, MSO and cable associations on the first phase of mandatory digitization in the 3 metros
http://www.mxmindia.com/2012/11/stakeholder-view-of-one-month-of-digitization/

Zippo to expand offerings in India
In just four years, India has emerged as third-largest market for the lighter giant
http://www.mxmindia.com/2012/11/zippo-to-expand-offerings-in-india/

Tiger partners with Elephant Design
A new identity and packaging for Britannia's Tiger Glucose and Creams by Elephant Design reinforces the brand's growth promise
http://www.mxmindia.com/2012/11/tiger-partners-with-elephant-design/


Reliance Ent consolidates gaming biz under 'Zapak'
Reliance Entertainment Digital has created a unified brand identity for its gaming operations with three verticals: Zapak Solutions, Zapak Online and WAP portal and Zapak Mobile
http://www.mxmindia.com/2012/11/reliance-ent-consolidates-gaming-biz-under-zapak/


Saurabh Yagnik exits Star to enter Sony as Biz Head, Pix
Multi Screen Media's Hollywood movie channel Pix has appointed Saurabh Yagnik as its Business Head
http://www.mxmindia.com/2012/11/saurabh-yagnik-exits-star-to-enter-sony-as-biz-head-pix/


Ranjona Banejri: Media ethics questioned in India and the UK
The arrest of Sudhir Chaudhury and Samir Ahluwalia of Zee and the publishing of the Leveson Inquiry report offer fresh reason to worry about ethics in the media
http://www.mxmindia.com/2012/11/ranjona-banerji-media-ethics-questioned-in-india-and-the-uk/


Anil Thakraney: Law needs to be tougher on journalists
If the media turns corrupt, there's very little hope for the nation, writes Anil Thakraney, dismayed by all the scandals being reported
http://www.mxmindia.com/2012/11/anil-thakraney-law-needs-to-be-tougher-on-journalists/


Jaldi 5 with Sandeep Dahiya: Kids' merchandise market still at start line
Sandeep Dahiya, Sr. Vice President - Consumer Products & Communications, Viacom18 Media, on merchandising helps bring alive popular characters for a kiddie channel like Nickelodeon
http://www.mxmindia.com/2012/11/jaldi-5-with-sandeep-dahiya-kids-merchandise-market-still-at-start-line/

Edelman India forays into experiential marketing
Acquires Cream Events to boost channel integration
http://www.mxmindia.com/2012/11/edelman-india-forays-into-experiential-marketing/

Star World to showcase Packed to the Rafters digitally ahead of TV launch next week
The Australian series will be seen across TV, Internet and Mobile platforms
http://www.mxmindia.com/2012/11/star-world-to-showcase-packed-to-the-rafters-digitally-ahead-of-tv-launch-next-week/

The Anchor: 6 reasons why the government must subsidise weddings
Since weddings are such a boon for the economy, A N Chorrea believes the government must subsidise wedding services
http://www.mxmindia.com/2012/11/the-anchor-6-reasons-why-the-government-must-subsidise-weddings/

Stories on 24th Sep '12

MxM Monday: Has the role of PR diminished?
Has the role of the public relations firm diminished and can media do without it? MxMIndia asked industry captains for their take
http://www.mxmindia.com/2012/09/mxm-monday-has-the-role-of-pr-diminished/

Jaldi 5 with  Roop Sharma: Govt must be transparent with consumers on digitization
The digital penetration in cable homes is 63.5% and it's 73% in cable and DTH homes, according to figures quoted by Ms Sharma, founder-head of the Cable Operators Federation of India
http://www.mxmindia.com/2012/09/jaldi-5-with-roop-sharma-govt-must-be-transparent-with-consumers-on-digitization/

FPJ boost for small agencies
Mid- and small-sized advertising agencies came together in an initiative which was part of the annual conclave hosted by Free Press Journal
http://www.mxmindia.com/2012/09/fpj-boost-for-small-agencies/

RIP, G Kasturi, Editor, The Hindu (1965-91)
Mr G Kasturi, veteran journalist and Editor of The Hindu from 1965 to 1991 passed away last Friday (September 21). He was 87
http://www.mxmindia.com/2012/09/rip-g-kasturi-editor-the-hindu-1965-91/

Sonal Dabral & Josy Paul on London Intnl Awards jury
Acclaimed creative directors to meet in Las Vegas to select the world's best work
http://www.mxmindia.com/2012/09/sonal-dabral-josy-paul-on-london-international-awards-2012-jury/

Reviewing the Reviews: Heroine
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/09/reviewing-the-reviews-heroine/

RBNL launches 'Switch To' campaign in run-up to digitization
Aimed at empowering consumers to make an informed decision, Reliance Broadcast Network Ltd partners with operators to provide increased visibility through multi-media marketing campaign
http://www.mxmindia.com/2012/09/rbnl-launches-switch-to-campaign-in-run-up-to-digitization/

Pulp Strategy adds NEC India to its client kitty
The full-service experiential marketing and communications agency has won the business pursuant to a multiple agency pitch
http://www.mxmindia.com/2012/09/pulp-strategy-adds-nec-india-to-its-client-kitty/

The Anchor: 4 reasons why FDI in retail will not shake up mom 'n pop stores
The four factors that will ensure people stick with the corner shop - convenience, cost, choice and customer service
http://www.mxmindia.com/2012/09/the-anchor-4-reasons-why-fdi-in-retail-will-not-shake-up-mom-n-pop-stores/

Anil Thakraney: The MMS show
The PM is better off taking up a job as a professor of economics. He’ll do swimmingly there, provided he can manage to keep the students awake
http://www.mxmindia.com/2012/09/the-anchor-4-reasons-why-fdi-in-retail-will-not-shake-up-mom-n-pop-stores/

Ranjona Banerji: Yes, we have a Prime Minister!
It needed parties from West Bengal to get Prime Minister Manmohan Singh charged - earlier when the Left walked out over the India-US nuclear deal and now the TMC over FDI in retail and diesel prices, writes Ranjona Banerji
http://www.mxmindia.com/2012/09/ranjona-banerji-yes-we-have-a-prime-minister/

Signposts… September 24
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-24/

Stories on 1st March

Zee aims to Ditto its DTH success story
Ditto TV is India's first Over-The-Top TV distribution platform offering live TV & on-demand content on mobile and traditional devices
http://www.mxmindia.com/2012/03/zee-to-ditto-its-dth-success-story/


Will Coke's 200ml pack price cut cannibalise Thums Up?
Coca-Cola surprised pundits when it dropped the price for the 200 ml returnable glass bottle by Rs2 to Rs8
http://www.mxmindia.com/2012/03/will-cokes-200ml-pack-price-cut-cannibalise-thums-up/


LMG wins Henkel India media buying duties
The media buying for Jyothy Laboratories is handled by Lintas Media Group as well. Put together, the account is estimated to be around Rs150 crores
http://www.mxmindia.com/2012/03/lmg-wins-henkel-india-media-buying-duties/


Is the Bhaskar group exiting DNA?
Is the Dainik Bhaskar group selling its stake to Zee? A BusinessWorld report says it is
http://www.mxmindia.com/2012/03/is-the-bhaskar-group-exiting-dna/


Peter Mukerjea: Why James Murdoch must move to India
In Media Mullings, Peter Mukerjea is happy that JRM has stepped down and wants him to shift base to India
http://www.mxmindia.com/2012/03/peter-mukerjea-why-james-murdoch-must-move-to-india/


HomeShop18 unveils online bookstore
The online store has over 10 million titles across a wide range of book categories, including hard-to-find international titles.
http://www.mxmindia.com/2012/03/homeshop18-unveils-online-bookstore/


[MJR] Litfests: Boon or bane for Indian book market?
These literary melas provide yet another celebrity event to fill the pages of our newspapers. They are also a tonic for our increasingly jaded elite.
http://www.mxmindia.com/2012/03/litfests-boon-or-bane-for-indian-book-market/


[MJR] Famous Grouse: High-pitched hysteria on the box
Every Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek.
http://www.mxmindia.com/2012/03/mjr-famous-grouse-high-pitched-hysteria-on-the-box/


[PR Channel] Indian PR industry - gearing up to absorb new opportunities
Long after carving out its own niche, the Indian PR industry must now redefine its horizons, says Valerie Pinto.
http://www.mxmindia.com/2012/03/pr-channel-indian-pr-industry-gearing-up-to-absorb-new-opportunities/


Komli Media acquires Singapore-based online advertising network Admax
With this buyout, Komli intends to expand its reach in South East Asia, which Komli's CEO, Prashant Mehta termed as a billion-dollar opportunity
http://www.mxmindia.com/2012/03/komli-media-acquires-singapore-based-online-advertising-network-admax/


Zee 24 Taas Ananya Sanman 2011 honours Maharashtra heroes
The channel has taken the initiative to felicitate ‘real’ heroes who make a difference through their daily life and work
http://www.mxmindia.com/2012/03/zee-24-taas-ananya-sanman-2011-honours-maharashtra-heroes/


Red Digital creates the second successful TweetMob for Mirinda
PagalPanti appeared in the list of topics breaking globally
http://www.mxmindia.com/2012/03/red-digital-creates-the-second-successful-tweetmob-for-mirinda/


ICICI Prudential Life launches mobile-specific website
The site allows online premium payment, provides fund value, statements and information on claims
http://www.mxmindia.com/2012/03/icici-prudential-life-launches-mobile-specific-website/


Airtel voted India's 'buzziest' brand
The seventh edition of 'India's Buzziest Brands', a public polling initiative hosted by www.afaqs.com, ranks Airtel as the number one brand across the country
http://www.mxmindia.com/2012/03/airtel-voted-indias-buzziest-brand/


BIGFlix to rev up online movie streaming
The digital entertainment division of Reliance Group has tied up with Unisys Infosolutions for online streaming of over 200 full-length feature films and music videos on BIGFlix.com
http://www.mxmindia.com/2012/03/bigflix-to-rev-up-online-movie-streaming/


5 reasons why March is an unforgettable month
A N Chorrea list why every March is unforgettable and the one this year more so
http://www.mxmindia.com/2012/03/the-anchor-5-reasons-why-march-is-an-unforgettable-month/


Debrief: Mahindra Xylo: Er, what just happened?
A car wash centre that overhauls the entire car? It’s neither interesting nor funny. In fact, it suggests to you that the makeover is totally superficial. And the editing is so sloppy, everything simply flies by
http://www.mxmindia.com/2012/03/debrief-mahindra-xylo-er-what-just-happened/

Stories on 18th November

TV-wallahs eager for digital wave

The government’s push means opportunity for all stakeholders – broadcasters, distribution platforms including cable & DTH companies and MSOs

http://www.mxmindia.com/2011/11/tv-wallahs-eager-for-digital-wave/

Ten years of Big shopping

Big Bazaar completes a decade of service to the aam janta

http://www.mxmindia.com/2011/11/ten-years-of-big-shopping/

New music world under the scanner at Nokia seminar

Nokia Music Connects: Piracy across the globe will fall, says Sandip Biswas.

http://www.mxmindia.com/2011/11/new-music-world-under-the-scanner-at-nokia-seminar/

Firstpost.com gets its readers to play chess with the Grandmaster

Network18’s Firstpost.com has launched an online chess championship for its readers. This fortnightly event will see Vishwanathan Anand share some of his real-life chessboard experiences with online participants as a part of ‘Firstpost Battleboard.’

http://www.mxmindia.com/2011/11/firstpost-com-gets-its-readers-to-play-chess-with-the-grandmaster/

MxMIndia-partnered ‘Paid News’ seminar today

MxMIndia partners ‘Paid News’ event to be held on November 18 in Mumbai with a film screening followed by a panel discussion.

http://www.mxmindia.com/2011/11/mxmindia-partnered-%E2%80%98paid-news%E2%80%99-seminar-today/

Yummy launch event for BBC Good Food

A celebration of fine food, appropriate for the magazine’s content mix, has been planned for the November 19 event in New Delhi.

http://www.mxmindia.com/2011/11/yummy-launch-event-for-bbc-good-food/

Proximity India hires Punit Singh to lead Digital Technology

Punit Singh joins Proximity as AVP, Digital Technology. He will report to Ranjeev Vij VP, Head – Proximity India.

http://www.mxmindia.com/2011/11/proximity-india-hires-punit-singh-to-lead-digital-technology/

Obdurate Katju sparks walkout by INS members in Press Council meet

Walkout in Press Council meet as Chairman Katju refuses to withdraw remarks.

http://www.mxmindia.com/2011/11/obdurate-katju-sparks-ins-walkout/

Benetton's shock treatment works, say creatives

Benetton tried to spread an anti-hate message with its campaign showing public figures, including the Pope, locking lips. Unfortunately it backfired and drew the Vatican’s anger instead. What does the industry have to say about the fiasco?

http://www.mxmindia.com/2011/11/benetton-%E2%80%93-the-kiss-that-didn%E2%80%99t-work/

The Anchor: 7 pieces of jargon creative types love

Words, phrases, acronyms and scenarios that the creative department knows only too well. And probably wouldn’t want to do without.

http://www.mxmindia.com/2011/11/the-anchor-7-pieces-of-jargon-creative-types-love/

Hard Knocks: Exposing the big daddies of corruption

If we really want to make a difference, we need to go after the big fish. Exposing the big daddies of corruption will make the real difference, as the 2G scandal has shown.

http://www.mxmindia.com/2011/11/hard-knocks-exposing-the-big-daddies-of-corruption/

Zee pumps in $250mn for wellness content

Earmarked for Development, Production, Co-Production and Acquisition of High Quality, Multimedia Health and Wellness Programming

http://www.mxmindia.com/2011/11/zee-pumps-in-250mn-for-wellness-content/

Elvis Sequeira quits Cheil

Elvis Sequeira, the NCD of Cheil Worldwide Southwest Asia, has left.

http://www.mxmindia.com/2011/11/elvis-sequeira-quits-cheil/

Speed up review process, ASCI told

ASCI gets pat on the back, but ministers have also urged it to speed up review and compliance processes in advertising content.

http://www.mxmindia.com/2011/11/speed-up-review-process-asci-told/