Stories on 19th Dec 14

Embracing the New Consumer
CVL Srinivas, Rajiv Verma and Shashi Sinha address the Ad Club's Media Review in Gurgaon last evening
http://www.mxmindia.com/2014/12/embracing-the-new-consumer/

Shailesh Kapoor: Time To Reinvent The Movie Marketing Template
There is no reason why film marketing should not follow proven conventions of classical marketing, such as segmentation, targeting, positioning and media mix, writes Shailesh Kapoor
http://www.mxmindia.com/2014/12/shailesh-kapoor-time-to-reinvent-the-movie-marketing-template/

Ranjona Banerji: Pak-bashing takes a break given Peshwar...
... but not for long since when it comes to Pakistan in India, high emotions will always win over everything else, including cynicism, writes Ranjona Banerji
http://www.mxmindia.com/2014/12/ranjona-banerji-pak-bashing-takes-a-break-given-peshwar/

Ogilvy & Mather powers government initiative to save 25,000 mw of electricity
The first TV commercial of the campaign, with 'Bijli Bachao, Desh Banao' tagline, was unveiled on December 14 to mark the national energy conservation day
http://www.mxmindia.com/2014/12/ogilvy-mather-powers-government-initiative-to-save-25000-mw-of-electricity/

Sonal Dabral to lead Direct Lotus Jury at Adfest 2015
'Be Bad' is the theme of Adfest 2015
http://www.mxmindia.com/2014/12/sonal-dabral-to-lead-direct-lotus-jury-at-adfest-2015/

Times TV appoints Sandeep Bharadwaj as Head Distribution
He will strategize and implement growth drivers for the network
http://www.mxmindia.com/2014/12/times-television-network-appoints-sandeep-bharadwaj-as-head-distribution/

Mahindra Holidays unveils Club Mahindra Teddy Travelogues
The first issue of the e-zine was unveiled by actor,Tisca Chopra along with Arun Nanda, Chairman, Mahindra Holidays
http://www.mxmindia.com/2014/12/mahindra-holidays-unveils-club-mahindra-teddy-travelogues/

HBO announces 'selfie' contest for viewers
One winner will see the video of his/her selfie being launched from the ground to space
http://www.mxmindia.com/2014/12/hbo-announces-selfie-contest-for-viewers/

Stories on 20th Mar'14

Is WPP close to a full buy of Rediff?
Sir Martin Sorrell's WPP may buy 60% stake held by Arun Nanda and Ajit Balakrishan in Rediffusion Y&R India
http://www.mxmindia.com/2014/03/is-wpp-close-to-a-full-buy-of-rediff/

Zee-Sony-Zee & now Sony again. Ajay Bhalwankar is back at Zee, er, Sony, to be Chief Creative Dir, SET
Ajay Bhalwankar, who had quit Zee recently, will be joining Sony Entertainment Television (SET) as Chief Creative Director wef April 7
http://www.mxmindia.com/2014/03/zee-sony-zee-and-now-sony-again-ajay-bhalwankar-is-back-at-zee-er-sony-to-be-chief-creative-director-set/

Nestle urges consumers to 'share your goodness'
The aim is to connect with the consumers with a simple message - 'Share your goodness'
http://www.mxmindia.com/2014/03/nestle-urges-consumers-to-share-your-goodness/

Vikram Malhotra's Abundantia Ent gets its act together (and some $$$s)
Abundantia Entertainment confirms first two-year film slate and brings on-board new strategic investors to fuel further expansion drive
http://www.mxmindia.com/2014/03/vikram-malhotras-abundantia-ent-gets-its-act-together-and-some-s/

Affle launches ad2campaign
This unique platform provides brands and agencies a higher degree of campaign control, optimization and audience profiling
http://www.mxmindia.com/2014/03/affle-launches-ad2campaign/

HDS unveils #TheBigShot campaign for Bing
The campaign aims to bring together budding photographers to share their images with Bing and MSN
http://www.mxmindia.com/2014/03/hds-unveils-thebigshot-campaign-for-bing/

IAMAI pledges support to EC directives for election
The Election Commission has sent a communication to concerned players to enact the Code of Conduct during elections

http://www.mxmindia.com/2014/03/iamai-pledges-support-to-ec-directives-for-election/