Stories on 23rd Mar '15

Sanjeev Kotnala@Adfest: Well-choreographed storytelling
Adfest 2015 lived up to its promise of providing a creative forum and stimulus for learning, reports Sanjeev Kotnala
http://www.mxmindia.com/2015/03/sanjeev-kotnalaadfest-well-choreographed-storytelling/

Sanjeev Kotnala@Adfest: 20 Learnings from the Jury on How to Be Bad Enough
Pointers from the jury on what creative agencies must work on to produce award-winning entries
http://www.mxmindia.com/2015/03/sanjeev-kotnalaadfest-20-learnings-from-the-jury-on-how-to-be-bad-enough/

Ajay Chandwani: 6 reasons on what one can expect at Goafest 2015 (and why it's a must-attend)
The veteran adman and awards administrator on why the 10th edition of Goafest is a must-attend
http://www.mxmindia.com/2015/03/ajay-chandwani-6-reasons-on-what-one-can-expect-at-goafest-2015-and-why-its-a-must-attend/

Swati Mohan takes over as Business Head for Fox International Channels India
Prior to this, since January 2012, Swati has been spearheading the programming and content portfolio for the bouquet of channels
http://www.mxmindia.com/2015/03/swati-mohan-takes-over-as-business-head-for-fox-international-channels-india/

Anchor unveils new campaign to promote CFL offering RIKI
The TVC elaborates on its unique features like unmatched life span of 10,000 hours and technological prowess
http://www.mxmindia.com/2015/03/anchor-unveils-new-campaign-to-promote-cfl-offering-riki/

Amith Prabhu: Where's the Seat at the table?
How many communications heads have made attempts to earn the seat at the table by acquiring a business qualification or being able to contribute to the bottomline, asks Amith Prabhu
http://www.mxmindia.com/2015/03/amith-prabhu-wheres-the-seat-at-the-table/

Colors Marathi takes off on a high
The new foray was flagged of by COLORS Marathi in a star-studded Gudi Padwa extravaganza on 20th March, 2015

http://www.mxmindia.com/2015/03/colors-marathi-takes-off-on-a-high/

Stories on 19th Mar '15

Digital growth takes a 53% leap over last year
The report further states that the industry is estimated to grow further at a rate of 33 per cent and cross INR one lakh crores by the end of 2015
http://www.mxmindia.com/2015/03/digital-growth-takes-a-53-leap-over-last-year/

Consumer Affairs ministry engages with ASCI to curb misleading ads
"GAMA portal" will help consumers complain against misleading advertisements
http://www.mxmindia.com/2015/03/consumer-affairs-ministry-engages-with-asci-to-curb-misleading-ads/

Sanjeev Kotnala @ Adfest: India not Bad enough as Pattayafest kicks off
The theme BE BAD represents a dedication by creative professionals everywhere to produce great ideas that stretch boundaries and buck trends
http://www.mxmindia.com/2015/03/sanjeev-kotnala-adfest-india-not-bad-enough-as-pattayafest-kicks-off/

BN Kumar is PRCI national president
The Concept PR Executive President will be the national president of the Public Relations Council of India (PRCI)
http://www.mxmindia.com/2015/03/bn-kumar-is-prci-national-president/

Triton wins Alliance Tire Group in a global pitch
The pitch process that lasted around two months featured some of the leading agencies
http://www.mxmindia.com/2015/03/triton-wins-alliance-tire-group-in-a-global-pitch/

Sugar Free aims to educate consumers with new campaign
The ever changing lifestyle of the people living in cities has led to an increase in the prevalence of lifestyle diseases
http://www.mxmindia.com/2015/03/sugar-free-aims-to-educate-consumers-with-new-campaign/

Google partners with brands to launch #TogetherOnline initiative
Initiative aimed to encourage Internet users to share the power of the web with a woman
http://www.mxmindia.com/2015/03/google-partners-with-brands-to-launch-togetheronline-initiative/

Nickelodean unveils The Big Green Change Project
It’s a pioneering pro-socio environment initiative that will empower and encourage kids to save the planet and its resources

http://www.mxmindia.com/2015/03/nickelodean-unveils-the-big-green-change-project/

Stories on 19th Dec 14

Embracing the New Consumer
CVL Srinivas, Rajiv Verma and Shashi Sinha address the Ad Club's Media Review in Gurgaon last evening
http://www.mxmindia.com/2014/12/embracing-the-new-consumer/

Shailesh Kapoor: Time To Reinvent The Movie Marketing Template
There is no reason why film marketing should not follow proven conventions of classical marketing, such as segmentation, targeting, positioning and media mix, writes Shailesh Kapoor
http://www.mxmindia.com/2014/12/shailesh-kapoor-time-to-reinvent-the-movie-marketing-template/

Ranjona Banerji: Pak-bashing takes a break given Peshwar...
... but not for long since when it comes to Pakistan in India, high emotions will always win over everything else, including cynicism, writes Ranjona Banerji
http://www.mxmindia.com/2014/12/ranjona-banerji-pak-bashing-takes-a-break-given-peshwar/

Ogilvy & Mather powers government initiative to save 25,000 mw of electricity
The first TV commercial of the campaign, with 'Bijli Bachao, Desh Banao' tagline, was unveiled on December 14 to mark the national energy conservation day
http://www.mxmindia.com/2014/12/ogilvy-mather-powers-government-initiative-to-save-25000-mw-of-electricity/

Sonal Dabral to lead Direct Lotus Jury at Adfest 2015
'Be Bad' is the theme of Adfest 2015
http://www.mxmindia.com/2014/12/sonal-dabral-to-lead-direct-lotus-jury-at-adfest-2015/

Times TV appoints Sandeep Bharadwaj as Head Distribution
He will strategize and implement growth drivers for the network
http://www.mxmindia.com/2014/12/times-television-network-appoints-sandeep-bharadwaj-as-head-distribution/

Mahindra Holidays unveils Club Mahindra Teddy Travelogues
The first issue of the e-zine was unveiled by actor,Tisca Chopra along with Arun Nanda, Chairman, Mahindra Holidays
http://www.mxmindia.com/2014/12/mahindra-holidays-unveils-club-mahindra-teddy-travelogues/

HBO announces 'selfie' contest for viewers
One winner will see the video of his/her selfie being launched from the ground to space
http://www.mxmindia.com/2014/12/hbo-announces-selfie-contest-for-viewers/