Stories on 10th Mar '17

Surat, Jaipur, others to drive consumption: EY
Emerging new-wave markets will up media penetration, notes an EY (Ernst & Young) report
http://www.mxmindia.com/?p=100652

Two Views on the Exit Polls Last Night
Shailesh Kapoor: Poll Of Polls: When Exit Polls become too many to handle
Do we really need these polls with only a day-and-a-half for the results? Anything for a day’s viewership. And anything for some pre-election mood build-up, writes Shailesh Kapoor
http://www.mxmindia.com/?p=100623

Ranjona Banerji: Of what use are Exit Polls?
I understand they give employment to pollsters and I am all for employment. But for the media to get into such a tizzy over them, I am less understanding, writes Ranjona Banerji
http://www.mxmindia.com/?p=100616

Havas unites creative and media. Vishnu Mohan to head India & SE Asia. Anita Nayyar & Nirmalya Sen roles unchanged
While Nayyar would report to Mohan even earlier, Sen's reporting changes from Juan Rocamora to Vishnu Mohan
http://www.mxmindia.com/?p=100650

Maxus retains IPL media business
Maxus has been the AOR for last 9 years
http://www.mxmindia.com/?p=100621

MEC India wins media mandate for Corvi LED
Corvi LED Pvt. Ltd was founded by Vimal Soni in 2012 with a mission to pursue efficiency and introduced the first core disruptions in LED lighting solutions and a quality guarantee across its product range
http://www.mxmindia.com/?p=100619

Sony Pictures pays tributes to fans in the tenth season of VIVO IPL
Launches the new VIVO IPL marketing campaign “10 saal aapke naam” on a celebratory note
http://www.mxmindia.com/?p=100622

Platinum Outdoor shows might of Tata Hexa
Tata Hexa becomes the first UV in India to tow a Boeing 737-800 aircraft
http://www.mxmindia.com/?p=100620

Mullen Lintas Delhi makes Virat bat for Gionee's 1.25crore customers
Having flooded the Indian market with its unique offerings, and further getting celebrities to endorse them, Gionee has emerged as a favourite brand of Indians
http://www.mxmindia.com/?p=100617

Holi-day on Monday, March 13. See you Tuesday
We'll be back on Tuesday, March 14... with all our news and analyses
http://www.mxmindia.com/?p=100614

Hubhopper Channel launched for content creators
No sign-up required and pre-selection of interests based on user profile
http://www.mxmindia.com/?p=100618

Stories on 24th Nov '15

It's Mindshare (& PHD) again for HUL!
Unilever renews media relationship with Mindshare in India for non-digital duties, and with PHD for digital
http://www.mxmindia.com/2015/11/its-mindshare-phd-again-for-hul/

Govind Pandey to join TBWA\India as CEO
Pandey was COO of McCann Worldgroup India until recently
http://www.mxmindia.com/2015/11/govind-pandey-to-join-tbwaindia-as-ceo/

Tyroo eyes global expansion
Tyroo is an industry leader in mobile-focused performance marketing and its mobile-focused retargeting business helps advertisers re-engage their visitors on mobile apps and mobile web
http://www.mxmindia.com/2015/11/tyroo-eyes-global-expansion/

Indian Express Group announces investments in emerging companies
PayMango India Pvt Ltd. meanwhile, is a mobile marketplace platform for local businesses to manage and market their customer base
http://www.mxmindia.com/2015/11/indian-express-group-announces-investments-in-emerging-companies/

Ranjona Banerji: How dare you tell the media what to do: we solved the Sheena Bora case!
"The rest of the world meanwhile was concentrating on the challenges of terrorism, the Islamic State, the situation in Syria, the search for terrorists in Belgium, the connections between past policies and present problems and so on. Nowhere close to as important as whom Arvind Kejriwal hugs," writes Ranjona Banerji
http://www.mxmindia.com/2015/11/ranjona-banerji-how-dare-you-tell-the-media-what-to-do-we-solved-the-sheena-bora-case/

Ramesh Narayan to helm Abby Awards Governing Council for Goafest 2016
Ramesh Narayan declared the chairman of AGC for Goafest 2016
http://www.mxmindia.com/2015/11/the-ad-club-and-aaai-announce-the-awards-governing-council-for-goafest-2016/

Rahul Nangia made NCD at L&K Saatchi & Saatchi
Rahul has been credited with the creation of the iconic 'Hum Mein Hain Hero' for the launch of Hero MotoCorp that helped the brand catapult from being Hero Honda
http://www.mxmindia.com/2015/11/rahul-nangia-made-ncd-at-lk-saatchi-saatchi/

Maxus makes key senior appointments
Vidur Patney appointed as National Director Experiential Marketing & Pooja Verma as Head of Maxus ESP
http://www.mxmindia.com/2015/11/maxus-makes-key-senior-appointments/

Milk Mantra aims to bring about a 'Paribartan' in Odisha
Aims to make consumers directly impact farmers of Ethical Milk Sourcing programme by choosing healthy and nutritious Milky Moo
http://www.mxmindia.com/2015/11/milk-mantra-aims-to-bring-about-a-paribartan-in-odisha/

'Upgrade' takes a new meaning in OLX's latest ad
The campaign through a new TVC urges consumers to upgrade their mindset and not give up on their dreams as there is always a good bargain on OLX

http://www.mxmindia.com/2015/11/upgrade-takes-a-new-meaning-in-olxs-latest-ad/

Stories on 14th Sep '15

It's Mindshare on the Top again
After having lost the Agency of the Year title last year, the now 9-time winner wins big. Madison was second in the rankings
http://www.mxmindia.com/2015/09/its-mindshare-on-the-top-again/

Tihar Jail & Save Aarey creatives win big at KDY15
Guerrilla Art and Design’s entry involving India’s best-known prison and TBWA/India's conservation message grabbed the top awards at the 10th edition of Kyoorius Designyatra
http://www.mxmindia.com/2015/09/tihar-jail-save-aarey-creatives-win-big-at-kdy15/

Journo assaulted outside Emvies venues, Ad Club bosses charged of indifference
Clearly, someone from Ad Club ought to have been more responsible, and swung into action. And not just because there were journalists involved, but it could have been anyone
http://www.mxmindia.com/2015/09/journo-assaulted-outside-emvies-venues-ad-club-bosses-charged-of-indifference/

We are all winners: CVL Srinivas
We saw a rare public display of emotions from GroupM South Asia CEO CVL Srinivas in the Mindshare victory celebrations on Emvies 2015 night
http://www.mxmindia.com/2015/09/we-are-all-winners-cvl-srinivas/

This is something which belongs to us: Prasanth Kumar on Emvies win
A quick chat with Prasanth Kumar, CEO, Mindshare South Asia after Mindshare won the Agency of the Year title at Emvies 2015
http://www.mxmindia.com/2015/09/this-is-something-which-belongs-to-us-prasanth-kumar-on-emvies-win/

We've finally understood the awards code: Sam Balsara
Madison may have been runner-up at the Emvies 2015, but Chairman Sam Balsara was visibly content with his agency network's performance
http://www.mxmindia.com/2015/09/weve-finally-understood-the-awards-code-sam-balsara/

EMVIES 2015: Points tally for Agencies & Clients
And this is how the various Agencies and Clients stacked up in the Emvies 2015 results
http://www.mxmindia.com/2015/09/emvies-2015-points-tally-for-agencies-clients/

Kyoorius Design Awards Winners
And here is a list of winners of the Black and Blue Elephants and the In-Book winners of the Kyoorius Design Awards
http://www.mxmindia.com/2015/09/kyoorius-design-awards-winners/

Amith Prabhu: Public Relations is about honesty, no matter what!
It is important to understand that the first step to Public Relations is to be transparent Amith Prabhu
http://www.mxmindia.com/2015/09/amith-prabhu-public-relations-is-about-honesty-no-matter-what/

RAM Ratings for Week 35 August 23-29, 2015
Presenting RAM Ratings for Week 35 of 2015... that's August 23-29, 2015

http://www.mxmindia.com/2015/09/ram-ratings-for-week-35-august-23-29-2015/

Stories on 18th Aug '15

Hindustani dukaan no-no for some malls!
Malls opt for global brands as Indian brands Lifestyle, Pantaloons, Westside have outlived utility
http://www.mxmindia.com/2015/08/hindustani-dukaan-no-no-for-some-malls/

Zee Media brings on board editorial head for its English news channel
Announces the appointment of Rohit Gandhi as Editor-in-Chief
http://www.mxmindia.com/2015/08/zee-media-brings-on-board-editorial-head-for-its-english-news-channel/

&pictures celebrates 2 years with HD
Beginning this quarter and building on its brand promise, &pictures will showcase bigger and better movies
http://www.mxmindia.com/2015/08/pictures-celebrates-2-years-with-impressive-programming-line-up/

Ranjona Banerji: Anyone for news in the papers and on telly?
If I stare into space like a zombie after 9 pm, my time would be better spent, writes Ranjona Banerji
http://www.mxmindia.com/2015/08/ranjona-banerji-anyone-for-news-in-the-papers-and-on-telly/

Maxus bags media duties for Greenlam Laminates
The company is engaged in the manufacture of decorative laminate, decorative veneers, doors, wall clads, wooden flooring and MFC
http://www.mxmindia.com/2015/08/maxus-bags-media-duties-for-greenlam-laminates/

Dentsu Creative Impact announces slew of senior level appointments
Incidentally, the appointments come on the back of the recent client wins such as Maruti Suzuki and Carlsberg
http://www.mxmindia.com/2015/08/dentsu-creative-impact-announces-slew-of-senior-level-appointments/

Cadbury Oreo inspires consumers to have more fun
The new TVC captures the camaraderie and innocent mischief that underlines the relationship shared by two sisters
http://www.mxmindia.com/2015/08/cadbury-oreo-inspires-consumers-to-have-more-fun/

Say 'No to Nice', affirms Royale in new TVC
Contract partnered Asian Paints to launch this campaign across India
http://www.mxmindia.com/2015/08/say-no-to-nice-affirms-royale-in-new-tvc/

Himalaya spreads pimple-free message to hinterland
A Soho Square TVC ushers the move to win over rural markets

http://www.mxmindia.com/2015/08/himalaya-spreads-pimple-free-message-to-hinterland/

Stories on 7th Aug '15

Six reasons Cricket still Rules for Brands to Invest in

Controversies and competing leagues notwithstanding, cricket is still the most lucrative sport for brands to invest in, writes Kartik Sharma, MD, Maxus South Asia

http://www.mxmindia.com/2015/08/six-reasons-cricket-still-rules-for-brands-to-invest-in/

Shailesh Kapoor: The long tail of TV channels: An investor's delight?

For every eight new channels launched in the long tail, only one breaks even in its first decade, writes Shailesh Kapoor

http://www.mxmindia.com/2015/08/shailesh-kapoor-the-long-tail-of-tv-channels-an-investors-delight/

Emvies receives record entries for 2015

Last year, Ad Club received 650 entries and this year the figure is 835 thereby surpassing last year's figure by a whopping margin of 185 entries

http://www.mxmindia.com/2015/08/emvies-receives-record-entries-for-2015/

Havas Media wins integrated media AOR of ClubMyCab

ClubMyCab is a ride sharing app that makes ride sharing safe and fun

http://www.mxmindia.com/2015/08/havas-media-wins-integrated-media-aor-of-clubmycab/

3-month online copywriting course unveiled by AAAI

The course is aimed at identifying, nurturing, and providing high quality creative talent to member agencies

http://www.mxmindia.com/2015/08/3-month-online-copywriting-course-unveiled-by-aaai/

Amagi unveils next-gen managed playout service at IBC2015

Hosted in the cloud, Amagi's end-to-end managed playout service brings transparency, flexibility, and fast turnaround to playout

http://www.mxmindia.com/2015/08/amagi-unveils-next-gen-managed-playout-service-at-ibc2015/

Ranjona Banerji: How about a star news anchor heading our Armed Forces every week?

Maybe we can have a lottery system where one star news anchor heads the Indian Armed Forces every week, writes Ranjona Banerji

http://www.mxmindia.com/2015/08/ranjona-banerji-are-you-are-a-patriotic-journalist-or-an-anti-national-journalist-those-are-the-only-two-choices-that-social-media-gives-you/

Dear MxM by Jaisurya Das: RIP, the newspaper salesman. Over 50% revenue is walk-in!

It's rare that you find a committed leader who goes beyond the 'expected and organic', writes Jaisury Das as he responds to questions from MxM readers

http://www.mxmindia.com/2015/08/dear-mxm-by-jaisurya-das-rip-the-newspaper-salesman-over-50-revenue-is-walk-in/

Notice to ISPs is misleading, cautions IAMAI

The problem is with the caveat in the notice mentioning “which do not have child pornographic content

http://www.mxmindia.com/2015/08/notice-to-isps-is-misleading-cautions-iamai/

'So Sorry' makes jurors happy at the 4thKolkata Shorts International Film Festival

This is the fourth edition of the prestigious awards held at Kolkata

http://www.mxmindia.com/2015/08/so-sorry-makes-jurors-happy-at-the-4thkolkata-shorts-international-film-festival/

Askme & Askmebazaar unveils unique insights led communication campaign

Askme's campaign, 'BAAP of all trends' is in line with brand ethos of being ahead of the curve

http://www.mxmindia.com/2015/08/askme-askmebazaar-unveils-unique-insights-led-communication-campaign/

Stories on 31st Jul '15

Consumers in a Connected World
Businessworld Marketing Whitebook 2015-16 unveiled in Mumbai at an event hosted by Nielsen
http://www.mxmindia.com/2015/07/consumers-in-a-connected-world/

Maxus & GroupM ESP win BCCI cricket home series sponsorship rights for PayTM
This is the first time a sponsorship deal for the BCCI has been concluded by a media agency
http://www.mxmindia.com/2015/07/maxus-and-groupm-esp-win-bcci-cricket-home-series-sponsorship-rights-for-paytm/

Tata most valuable brand, Flipkart and Micromax in top 100: Brand Finance India 100 study
Tata is followed by SBI, LIC, Airtel, Reliance, Indian Oil, Infosys, L&T, HCL and ONGC
http://www.mxmindia.com/2015/07/tata-most-valuable-brand-flipkart-and-micromax-in-top-100-brand-finance-india-100-study/

Contract has Truecaller & Fortune India in the bag
Popular internet call identification platform Truecaller and Fortune India magazine have appointed Contract Advertising as their creative agency
http://www.mxmindia.com/2015/07/contract-has-truecaller-fortune-india-in-the-bag/

Ranjona Banerji: What is the primary duty of a journo? To ask uncomfortable questions of course!
When it came to the death penalty of Yakub Memon, convicted for his role in the 1993 Mumbai bomb blasts, journalists in India showed us an entire range of journalistic choices. We had embedded journalists, official journalists, questioning journalists and play-it-safe journalists, writes Ranjona Banerji
http://www.mxmindia.com/2015/07/ranjona-banerji-what-is-the-primary-duty-of-a-journalist-to-ask-uncomfortable-difficult-impossible-exasperating-questions-of-course/

O&M launches new campaign for Cadbury Dairy Milk
Cadbury wanted to celebrate the wonderful variety of friends who bring joy and add that special flavour in each other's lives, just like its range of flavours
http://www.mxmindia.com/2015/07/om-launches-new-campaign-for-cadbury-dairy-milk/

Dear MxM by Jaisurya Das: Is the rule of disallowing a husband & wife to work in same co legal?
Jaisurya Das responds to questions on careers, life in general, and more!
http://www.mxmindia.com/2015/07/dear-mxm-by-jaisurya-das-is-the-rule-of-not-allowing-a-husband-wife-to-work-in-the-same-organisation-legally-tenable/

psLIVE facilitates marketing tie-up between 'Parivar'  and  'Drishyam'
As part of the tie-up, Sapat International has created a co-branded television commercial with Drishyam in an attempt to capitalise on this psLIVE-helmed partnership
http://www.mxmindia.com/2015/07/pslive-facilitates-marketing-tie-up-between-parivar-and-drishyam/

Café Coffee Day celebrates birthday with exciting offers for customers
Commemorates eve with new offers and deals for its customers

http://www.mxmindia.com/2015/07/cafe-coffee-day-celebrates-birthday-with-exciting-offers-for-customers/

Stories on 20th Jan '15

Leaning into change with Kartik Sharma
For the Maxus India boss, 2014 was a huge high: 20+ new clients, Rs 300 crore+ business, many awards, including the biggest of them all - the Emvies
http://www.mxmindia.com/2015/01/leaning-into-change-with-kartik-sharma/

Satbir Singh to join FCB Ulka as CCO
After regisning as managing partner and chief creative officer at Havas Worldwide India, Satbir will join FCB Ulka next month
http://www.mxmindia.com/2015/01/satbir-singh-to-join-fcb-ulka-as-cco/

Twitter appoints Taranjeet Singh as Biz Head for India
Taranjeet's main responsibilities will be to increase the commercial opportunities for Twitter in India
http://www.mxmindia.com/2015/01/twitter-appoints-taranjeet-singh-as-business-head-for-india/

Shailesh Amonkar is now COO at Sakal
Shailesh Amonkar elevated as Chief Operating Officer at Sakal Media Group
http://www.mxmindia.com/2015/01/shailesh-amonkar-is-now-coo-at-sakal/

Ranjona Banerji: Should TV channelwallahs use the 'should' so very often?
There is no life without the "Should" for Indian TV journalists though sometimes they do revise the "should" to "shouldn't", writes Ranjona Banerji
http://www.mxmindia.com/2015/01/ranjona-banerji-should-tv-channelwallahs-use-the-should-so-very-often/

Hungama unveils campaign to promote new offering
Hungama launches campaign to focus on engaged consumers via loyalty rewards
http://www.mxmindia.com/2015/01/hungama-com-unveils-new-campaign-to-promote-new-offering/

Digital L&K Saatchi & Saatchi beefs up its creative team
Ashith Ballal and Divesh Swamikutty join in as Creative Directors and will operate from the Mumbai office
http://www.mxmindia.com/2015/01/digital-lk-saatchi-saatchi-beefs-up-its-creative-team/

Amagi raises $$$$s from Premji Invest & Mayfield Fund
Amagi Media Labs grows by over 300 per cent backed by smart investments and aggressive expansion
http://www.mxmindia.com/2015/01/amagi-raises-investment-from-premji-invest-and-mayfield-fund/

Gracious wins mandate for Neumec & Shivam Megastructures
The accounts will be handled out of the Mumbai office
http://www.mxmindia.com/2015/01/gracious-communications-wins-media-mandate-for-neumec-shivam-megastructures/

Hindware appoints Vizeum to handle media duties
HSIL is the first company in the Building Materials Industry to be awarded the prestigious ISO 9001, 14001 and OHSAS 18001 certificate

http://www.mxmindia.com/2015/01/hindware-appoints-vizeum-to-handle-media-duties/

Stories on 21st Feb '14

Chill! Facebook won't let WhatsApp lose its mojo
And how behind the rise of mobile messaging platform is IIT-ISB alumnus Neeraj Arora
http://www.mxmindia.com/2014/02/chill-facebook-wont-let-whatsapp-lose-its-mojo/

Laadli media and advertising awards presented
The National Level Laadli Media and Advertising Awards for Gender Sensitivity 2012-13 were presented on Thursday
http://www.mxmindia.com/2014/02/laadli-media-and-advertising-awards-presented/

TRAI gets into the act on FM Phase III, issues 'recommendations'
The Telecom Regulatory Authority of India has issued recommendations on 'Migration of FM Radio Broadcasters From Phase II to Phase III'
http://www.mxmindia.com/2014/02/trai-gets-into-the-act-on-fm-phase-iii-issues-recommendations/

Anand Chakravarthy joins Maxus as West Head
The former business head at Big CBS has joined media agency major Maxus as head of the western region
http://www.mxmindia.com/2014/02/anand-chakravarthy-joins-maxus-as-west-head/

Shailesh Kapoor: Fact Check: Daily Soaps - Regressive or Progressive?
The majority, and the top success stories amongst Hindi GEC shows, have worked on the opposite premise - that of progress and change, writes Shailesh Kapoor
http://www.mxmindia.com/2014/02/shailesh-kapoor-fact-check-daily-soaps-regressive-or-progressive/

Ronnie Screwvala sets up Unilazer Sports; Supratik Sen to head biz
The former Disney UTV head Ronnie Screwvala's Unilazer Ventures has hired seasoned sports marketer Supratk Sen as its CEO for Unilazer Sports
http://www.mxmindia.com/2014/02/ronnie-screwvala-sets-up-unilazer-sports-supratik-sen-to-head-biz/

Jaideep Shergill | A PR award at Goafest: About time!
But if ad agencies were to win the awards as it happens at some events, the purpose of the awards would be defeated and the PR industry would have, in fact, suffered a setback, cautions Jaideep Shergill, CEO, India, MSLGroup
http://www.mxmindia.com/2014/02/jaideep-shergill-a-pr-award-at-goafest-about-time/

FremantleMedia launches CEO's Got Talent
Proceeds from the show to be aired on CNBC-TV18 will be go to the Genesis Foundation

http://www.mxmindia.com/2014/02/fremantlemedia-launches-ceos-got-talent/

Stories on 12th Dec '13

Kahaani Mein Twist: Nielsen cuts costs 20%+ to be in running for BARC TV measurement contract
Nielsen will source Peoplemeters etc locally, use audio watermarking tech and  assure service ownership by BARC
http://www.mxmindia.com/2013/12/kahaani-mein-twist-nielsen-cuts-costs-20-to-be-in-running-for-barc-tv-measurement-contract/

SC ruling on homosexuality: Steps by India Inc to end discrimination may be hit
A slew of measures rolled out by leading companies such as IBM, Google, Infosys, etc, to ensure employees with alternate sexual orientation are not discriminated against, may be undone by the Supreme Court ruling on Wednesday
http://www.mxmindia.com/2013/12/sc-ruling-on-homosexuality-steps-by-india-inc-to-end-discrimination-may-be-hit/

MxM NewsStand: How the Page 1s of select papers looked on the SC's Sec 377 order
A look at the front pages of select newspapers on the display of the Supreme Court's Section 377 order
http://www.mxmindia.com/2013/12/mxm-newsstand-how-the-page-1s-of-select-papers-looked-on-the-scs-sec-377-order/

Maxus wins Ruchi Soya biz
Ruchi Soya's Popular Division appoints Maxus as Media AOR
http://www.mxmindia.com/2013/12/maxus-wins-ruchi-soya-biz/

Ad Club receives 419 entries for Effies 2013
The Effies 2013 awards ceremony is scheduled for Wednesday, January 15, 2014 at the Turf Club, Mumbai
http://www.mxmindia.com/2013/12/ad-club-receives-419-entries-for-effies-2013/.

News, music channels to petition High Court on 10+2
With TDSAT dismissing the broadcaster plea against the TRAI ruling on the 10+2 mins ad cap, the News Broadcaster Association and music channels are reported to getting set to approach the High Court on the issue
http://www.mxmindia.com/2013/12/news-music-channels-to-petition-high-court-on-102/

In Week 49, Zee is at #2
While Star Plus continues to be numero uno, Zee gets ahead of Colors for the #2 slot in Week 49 amongst Hindi GECs
http://www.mxmindia.com/2013/12/in-week-49-zee-is-at-2/

Stories on 10th Dec '13

India ad revenues to grow 11.3% in 2014: Magna Global
In 2013, adspends in India grew 7.8% although it was predicted to grow 8.7% in December 2012, an estimate which was later revised to 7.8% in June this year
http://www.mxmindia.com/2013/12/india-ad-revenues-to-grow-11-3-in-2014-magna-global/

Mobile to drive growth in global adspend over next 3 years: ZO
The principal engine of adspend growth from 3.6% in 2013 to 5.3% in 2014 to 5.8% in 2015 and 2016 will be mobile technology, notes ZenithOptimedia's annual ad expenditure forecast
http://www.mxmindia.com/2013/12/mobile-to-drive-growth-in-global-adspend-over-next-3-years-zo/

PepsiCo names former Nokia MD D Shivakumar as CEO, India region
D Shivakumar, who was managing director at Nokia India before taking over as the handset maker's senior vice-president for India, Middle East and Africa in 2011, is PepsiCo India's first outsider CEO since Rajeev Bakshi who led the firm from 2001 to 2006
http://www.mxmindia.com/2013/12/pepsico-names-former-nokia-md-d-shivakumar-as-ceo-india-region/

Kartik Sharma to helm Maxus South Asia wef Jan '14
Kartik Sharma take charge from Ajit Varghese as Managing Director, Maxus South Asia next month when the latter moves into regional role as CEO, Maxus Asia-Pacific
http://www.mxmindia.com/2013/12/kartik-sharma-to-helm-maxus-south-asia-wef-jan-14/

Star completes full control on India cricket by turning Team Sponsor till March 2017
Star India will not just be the 'Official Team Sponsor' but also have the rights to to display a commercial logo on the team clothing of the  Senior Men's Cricket Team, the Under-19 Men's Cricket Team, the Men's A-Team and the Women's Team.
http://www.mxmindia.com/2013/12/kartik-sharma-to-helm-maxus-south-asia-wef-jan-14/

Helios Media expands, elevates Bala Iyengar as COO
Having completed two years, Helios is now transitioning to the next level with revenue management extending beyond traditional space-selling. Business Director Bala Iyengar has been elevated as Chief Operating Officer
http://www.mxmindia.com/2013/12/helios-media-expands-elevates-bala-iyengar-as-coo/

Jaldi 5 with Aditya Swamy: Making voting cool with Rock the Vote campaign
Aditya Swamy, EVP and Business Head, MTV India on the 'Rock the Vote' campaign and how he hopes to drive home the point that it's 'cool' to vote and sport the indelible ink marker
http://www.mxmindia.com/2013/12/jaldi-5-with-aditya-swamy-making-voting-cool-with-rock-the-vote-campaign/

Ranjona Banerji: Tweedledum, Tweedledee, Twitterdom
Ranjona Banerji's found Rajya Sabha TV the best for election results given its latest figures and the studio being filled with journalists and analysts, not politicians and the discussions were robust but polite and interesting.
http://www.mxmindia.com/2013/12/jaldi-5-with-aditya-swamy-making-voting-cool-with-rock-the-vote-campaign/

Sony Six and TNA bring in wrestling champs Kurt Angle & Gail Kim to India
Other than Mumbai and Delhi, the male and female sporting stars will also visit Lucknow

http://www.mxmindia.com/2013/12/sony-six-and-tna-bring-in-wrestling-champs-kurt-angle-gail-kim-to-india/

Stories on 9th Dec '13

The making of Brand Aam Aadmi Party
Digital promise followed on-ground action won the day for AAP, say branding specialists based in Delhi NCR
http://www.mxmindia.com/2013/12/the-making-of-brand-aam-aadmi-party/

Kartik Sharma to take charge from Ajit Varghese as Managing Director, Maxus South Asia
He will assume office in January 2014 when MR Varghese moves into regional role as CEO Maxus Asia-Pacific

http://www.mxmindia.com/2013/12/kartik-sharma-to-take-charge-from-ajit-varghese-as-managing-director-maxus-south-asia/

Jaldi 5 with Prathap Suthan: The broom symbolized the cleansing that people ached for:
Q&A with the Managing Partner, Bang in the Middle, to comment on the rise and rise of the Aam Aadmi Party and and its brand promise from an advertising person’s point of view
 http://www.mxmindia.com/2013/12/the-making-of-brand-aam-aadmi-party/

AAP appeal! This is how Page 1s of leading dailies looked today
We bring you front page of the newspapers on the morning after the historic Assembly election results on Sunday, December 8
http://www.mxmindia.com/2013/12/aap-appeal-this-is-how-page-1s-of-leading-dailies-looked-today/

Amith Prabhu: PR lessons for AAP, BJP & Congress for the general elections
There are some key Public Relations lessons for AAP and for the two large political parties in the backdrop of the Assembly elections results, writes Amith Prabhu
http://www.mxmindia.com/2013/12/amith-prabhu-pr-lessons-for-aap-bjp-congress-for-the-general-elections/

India ad revenues to grow 11.3% in 2014: Magna Global. 2013 Growth: 7.8%
Last year, Magna Global had predicted an 8.7% growth for Indian adspends. This was revised mid-year to 7.8%. The growth for 2012-13 based on its estimates, is 7.8 percent
 http://www.mxmindia.com/2013/12/india-ad-revenues-to-grow-11-3-in-2014-magna-global-2013-growth-7-8/

Madison Media wins HomeShop18 Media AOR
The account, which will be handled by Platinum Media in Delhi, was serviced by Mindshare and the estimated media spend is in the range of Rs 30 crore
http://www.mxmindia.com/2013/12/madison-media-wins-homeshop18-media-aor/

Reviewing the Reviews: Ratings ranged from 0 to 2 for R...Rajkumar
R...Rajkumar is the kind of masala film that opens well (according to trade experts), sometimes does great business, but has critics curling up their noses in disgust, notes Deepa Gahlot
http://www.mxmindia.com/2013/12/reviewing-the-reviews-ratings-ranged-from-0-to-2-for-r-rajkumar/