Stories on 12th Jan '17

Big benefits for brands from VR & AR: WARC
VR and AR are set to revolutionise the e-commerce industry, with a value that is predicted to hit $150bn by 2020
http://www.mxmindia.com/?p=98367

Dear MxM by Jaisurya Das: Is it fair to expect a drop for women working till late?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to a reader queries on a mixed bag of career and personal issues
http://www.mxmindia.com/?p=98377

Cybercrime cell files FIR against K Sera Sera on Force2
K Sera Sera was one of the firms hired by Viacom18 for Digital Integration of its film ‘Force 2’, wherein the Digital Content Package (DCP) was sent to K Sera Sera before the release of the film.
http://www.mxmindia.com/?p=98392

MEC India to handle media duties for Vistaprint
The account will be handled by MEC's Mumbai branch
http://www.mxmindia.com/?p=98382

Flipkart Fashion asserts its uniqueness in campaign by Lowe Lintas Bangalore
Through Flipkart Fashion, the online player is providing a method to the madness of spotting the right trend by making trends - handpicked by top fashion experts, accessible to its consumers
http://www.mxmindia.com/?p=98369

Siddhartha Mukherjee: FMCG can lead the change in PR Industry
The FMCG sector has the potential to change the future dynamics and growth pattern of PR industry for the better, writes Siddhartha Mukherjee
http://www.mxmindia.com/?p=98371

Chrome DM launches Interconnexion for broadcasters and distribution service providers
It is an online application which has been designed to depict feed tracking for each headend
http://www.mxmindia.com/?p=98370

Stories on 6th Jan '17

Mitron, the Nation wants to Know...
An analysis by Stratagem Media on how the English news channels fared post-demonetisation and Arnab Goswami's exit
http://www.mxmindia.com/?p=98195

Dear MxM by Jaisurya Das: Shouldn't my office give me an allowance for woolens to work in Delhi?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to a reader queries on a mixed bag of career and personal issues
http://www.mxmindia.com/?p=98191

Carat wins global mandate for Standard Chartered Bank
The account will be handled out of the agency's Mumbai office
http://www.mxmindia.com/?p=98189

Dentsu Impact strengthens its digital leadership
Swati Ratnakabegan her career working as a journalist with India Today Group
http://www.mxmindia.com/?p=98192

Colors, Rishtey end 2016 with top slots
Colors and Rishtey topped the Urban and Rural tables respectively. In the combined Urban+Rural roster, Colors was #1 and Rishtey #3
http://www.mxmindia.com/?p=98197

Shailesh Kapoor: Get Ready For A Deluge Of Singing Reality Shows
The big non-fiction highlight of the new year is going to be the sudden influx of shows in the singing reality genre, writes Shailesh Kapoor
http://www.mxmindia.com/?p=98187

Viacom18 to showcase Golden Globe Awards across its channels
The awards will be compered by the host of The Tonight Show, Jimmy Fallon
http://www.mxmindia.com/?p=98190

Stories on 14th Sep '16

Independent, and luvin' it

Julian Boulding, President & Founder of thenetworkone was in India celebrating the spirit of the independent agencies. Read more

---

Sanjeev Kotnala: Are you adding to the creative noise with unwanted, uninteresting, uninspiring crap?

The digital era demands that the content is refreshed faster than it is consumed. In the process, creativity is taking a backseat, writes Sanjeev Kotnala. Read more

---

Cycle Rhythm introduces Sourav Ganguly as brand ambassador

Cycle Rhythm plans to launch a series of television commercials with Ganguly, to start a two-year association. Read more

---

DDB Mudra announces formation of Group Operating Board

The GOB will advise and assist the Group CEO and MD, Chairman and CCO and CFO on various aspects related to leading and growing the organisation. Read more

---

Viacom18, Times group get together for mega-concert starring Cold Play, Rahman, others

The Global Citizen India was launched in the presence of Maharashtra CM and top Bollywood Celebrities, the confusion regarding the Coldplay concert tickets were also cleared. Read more

---

Stage set for 8th edition of EEMAX Global Conclave & Awards

India's apex body of the events and experiential marketing industry hosting the conclave on October 17-19, 2016 in Mumbai. Read more

---

Zee Entertainment enters the US Hispanic market

Launches 'Zee Mundo', the first ever Spanish-language Bollywood movie channel. Read more

---

32 new educational channels made available on Dish TV

Total 585+ channels and services; highest in the industry. Read more

---

BBH showcases how Channel V is shallowest place on TV

The campaign supersedes Channel V's latest rebranding initiative to become a 24-hour all-music channel, with curated content. Read more

---

Bajaj Avenger celebrates 'Brotherhood Day'

Conceptualised and executed by Mullen Lintas, the film has been unveiled only on the online medium. Read more

---

IndusInd's "JeetkaHalla" looks to support para-athletes

Espousing the cause, IndusInd Bank aims to bring to light their contribution to the country by creating a nationwide movement of support. Read more

---

Micromax partners One Digital Entertainment for its Canvas Fire range smartphones

Micromax product integration in latest music video by singing sensation Manj Music &Raftaar featuring Amy Jackson. Read more

---

Viviana Mall launches new brand campaign in collaboration with Thought Blurb

The campaign celebrates the individuality of Vivana's customers. Read more

Stories on 10th Sep '15

Kyoorius with Kejriwal
Founder CEO Rajesh Kejriwal talks on the 10th edition of Designyatra which kicks off in Goa today with the IAA Digiyatra
http://www.mxmindia.com/2015/09/kyoorius-with-kejriwal/

HDFC, other finance brands dominate WPP's BrandZ
Finance brands are highest risers in the BrandZ India Top 50 with HDFC Bank being the most valuable brand for second year
http://www.mxmindia.com/2015/09/hdfc-other-finance-brands-dominate-wpps-brandz/

Comedy Central goes for a new, happy look
The channel incorporates a new look-and-feel with the positioning of 'Your Happy Place'
http://www.mxmindia.com/2015/09/comedy-central-goes-for-a-new-happy-look/

Outlook announces launch of Social Media Awards
The OSM awards, in partnership with Creatigies Communciations, will be formally launched in New Delhi
http://www.mxmindia.com/2015/09/outlook-announces-launch-of-social-media-awards/

Dear MxM by Jaisurya Das: My boss says I am no good because I am unable to undertake 'settings' for adsales
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2015/09/dear-mxm-by-jaisurya-das-my-boss-says-i-am-no-good-because-i-am-unable-to-undertake-settings-for-adsales/

Siddhartha Mukherjee: Define the 'P' of PR
Life becomes smoother...Expectations are managed better...when one equates Public = "Target Audience"
http://www.mxmindia.com/2015/09/siddhartha-mukherjee-define-the-p-of-pr/

Tata Salt 'Desh Ka Salaam, Sarhad Ke Naam' campaign bags multiple accolades
Achieves Limca Book of Records for first crowd sourced National Anthem for the Indian Armed forces
http://www.mxmindia.com/2015/09/tata-salt-desh-ka-salaam-sarhad-ke-naam-campaign-bags-multiple-accolades/

Big FM Chennai repositions to play contemporary Kalakkal hits
The repositioning is in line with 92.7 BIG FM’s new and youthful logo as well as the focus to appeal to the younger audience
http://www.mxmindia.com/2015/09/big-fm-chennai-repositions-to-play-contemporary-kalakkal-hits/

Hungama partners with Kyoorius Designyatra 2015 for charitable cause
Hungama's musical CSR activity aims to hit the right notes
http://www.mxmindia.com/2015/09/hungama-partners-with-kyoorius-designyatra-2015-for-charitable-cause/

'Watch for Nepal' shortlisted at Clio Awards 2015
McCann, BBDO India, DDB Mudra and Miami Ad School Mumbai have made it to the finalists' shortlist at the Clio Awards 2015
http://www.mxmindia.com/2015/09/watch-for-nepal-shortlisted-at-clio-awards-2015/

Bates CHI&Partners to introduce Volcanic Water to India
Kelzai secrets has awarded its Natural Mineral Water business to Bates CHI&Partners

http://www.mxmindia.com/2015/09/bates-chipartners-to-introduce-volcanic-water-to-india/

Stories on 1st Jul '15

Who's Afraid of ASCI?
Not brand managers, writes Sanjeev Kotnala, as the maximum penalty for a misleading ad is just withdrawl
http://www.mxmindia.com/2015/07/whos-afraid-of-asci/

Times Network launches MN+, an HD-only English movie channel
The channel is a complete rebranding of Movies Now Plus, which will cease to exist post this launch
http://www.mxmindia.com/2015/07/times-network-launches-mn-an-hd-only-english-movie-channel/

Discussion on emergence of Twitter in storytelling
Held in Mumbai on Tuesday (June 30), the event saw a cross-section of mediapersons and well-known personalities talking on the rise of the platform
http://www.mxmindia.com/2015/07/discussion-on-emergence-of-twitter-in-storytelling/

MTV's Splitsvilla will uncover what women want
Season 8 of the reality show will be back with hosts Sunny Leone and Rannvijay
http://www.mxmindia.com/2015/07/mtvs-splitsvilla-will-uncover-what-women-want/

HolidayIQ.com launches mobile-only holidays marketplace
Over 1000+ curated activity-based travel packages listed, across all regions of India

http://www.mxmindia.com/2015/07/holidayiq-com-launches-mobile-only-holidays-marketplace/

Stories on 5th Mar '15

Viacom18 add Colors to Regionals
The Marathi, Gujarati, Bengali, Kannada and Oriya of the Viacom18 stable will drop the ETV and rebranded with the Colors prefix
http://www.mxmindia.com/2015/03/viacom18-add-colors-to-regionals/

Flipkart to pursue online advertising, brand consulting & furniture akin to Facebook, Google model
Flipkart will soon offer online advertising and brand consulting for vendors using its electronic marketplace
http://www.mxmindia.com/2015/03/flipkart-to-pursue-online-advertising-brand-consulting-furniture-akin-to-facebook-google-model/

Grey unveils new TVC around Swachh Bharat initiative
Although the idea of keeping surroundings clean has always been alive, there is a need to evoke the feeling of accountability within every citizen
http://www.mxmindia.com/2015/03/grey-unveils-new-tvc-around-swachh-bharat-initiative/

Olx helps unlock the best price with a priceless proposition
The new TVC from OLX focusses on the real value of using the platform
http://www.mxmindia.com/2015/03/olx-helps-unlock-the-best-price-with-a-priceless-proposition/

Sanjeev Kotnala: Branding by Default (+ on Amazing Thainess in Pattaya)
It is doubly tough to rebrand in the digital age. To wipe out earlier impressions. don't allow default branding, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/03/sanjeev-kotnala-branding-by-default-on-amazing-thainess-in-pattaya/

Mahindra unveils new TVC for Arjun Novo
TVC has been launched in line with Mahindra Tractors’ vision of delivering Farm Tech Prosperity
http://www.mxmindia.com/2015/03/mahindra-unveils-new-tvc-for-arjun-novo/

Kellogg's takes the 'Khuljaye Bachpan' route for Chocos
The new integrated campaign highlights a relationship of equals between mother and child
http://www.mxmindia.com/2015/03/kelloggs-takes-the-khuljaye-bachpan-route-for-chocos/

Cinthol takes to social media with #AliveIsOffline
Yet another digital innovation by the brand helps one realise that one's world is more beautiful than the World Wide Web
http://www.mxmindia.com/2015/03/cinthol-takes-to-social-media-with-aliveisoffline/

Countdown begins for BARC India regime, as pricing policy is rolled out
The pricing philosophy for Broadcasters is a flat cess as a % of net TV advertising billing
http://www.mxmindia.com/2015/03/countdown-begins-for-barc-india-regime-as-pricing-policy-is-rolled-out/

DDB MudraMax Media wins media mandate of Athena Life Sciences
The agency will be responsible for all media activities viz. planning, buying and implementation

http://www.mxmindia.com/2015/03/ddb-mudramax-media-wins-media-mandate-of-athena-life-sciences/

Stories on 5th Nov 14

Do looooong ads work for brands?
Do the extra-long ads like the Pepsi and KitKat had around Diwali send the message better than the shorter ones?
http://www.mxmindia.com/2014/11/do-looooong-ads-work-for-brands/.

Thomas Cook assigns creative mandate to L&K Saatchi & Saatchi
The agency's Mumbai office will manage the mainline creative services for the iconic travel and tourism services MNC
http://www.mxmindia.com/2014/11/thomas-cook-assigns-creative-mandate-to-lk-saatchi-saatchi/


Kaizad Pardiwalla joins Orchard Advertising as COO
Kaizad comes with 18 years of experience in the business with the last three being at Grey where he ran the Mumbai operations
http://www.mxmindia.com/2014/11/kaizad-pardiwalla-joins-orchard-advertising-as-coo/

Sanjeev Kotnala: Why Advertsiers Have Not Kissed the Digital Frog
Digital hasn't had it so good in this nation. The current government swears by the social medium. The new smart generation is pushing for a digital shift. Yet, it looks in in India, digital will be the Crown Prince that was never crowned?
http://www.mxmindia.com/2014/11/sanjeev-kotnala-why-advertsiers-have-not-kissed-the-digital-frog/

Hindi GEC Rishtey launches in the US & Canada
With seven channels already available in North America, IndiaCast currently has a comprehensive portfolio of brands in the region
http://www.mxmindia.com/2014/11/hindi-gec-rishtey-launches-in-the-us-canada/

Sunil Buch joins ZEEL as CBO
Sunil will also head Network Marketing, Audience Content Research, Brand Activation & Identity Strategy
http://www.mxmindia.com/2014/11/sunil-buch-joins-zeel-as-cbo/

Myntra Fashion Incuabtor to boost careers of young fashion designers
Talenthouse India has partnered on this initiative as an outreach partner and will reach out to its 10,000+ registered fashion community pan India
http://www.mxmindia.com/2014/11/myntra-fashion-incuabtor-to-boost-careers-of-young-fashion-designers/

What Ticks for Indian Consumers/ Men - Kevin Vaz and Saurabh Yagnik
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Kevin Vaz and Saurabh Yagnik

http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-men-kevin-vaz-and-saurabh-yagnik/

Stories on 1st Nov 14

This Dassera, Burn the Ravana Within
On the occasion of Dassera which will be celebrated on Friday, Oct 3, Sanjeev Kotnala lists the 10 Evils in Media, Communication & Marketing that must be banished
http://www.mxmindia.com/2014/10/this-dassera-burn-the-ravana-within/

Unilever COO Harish Manwani to retire on Dec 31
Harish Manwani, currently Chief Operating Officer, Unilever, will retire from Unilever on December 31, 2014, after more than 38 years of service with the FMCG giant
http://www.mxmindia.com/2014/10/unilever-coo-harish-manwani-to-retired-on-dec-31/

Industry experts vow trade at E4M Conclave
Presenting nuggets from the exchange4media Conclave that we caught off the event's live webcast
http://www.mxmindia.com/2014/10/industry-experts-vow-trade-at-e4m-conclave/

Komli unveils CRM Remarketing Platform - RevX
Next generation platform integrates CRM data in addition to website and mobile app traffic for personalized cross-channel campaigns
http://www.mxmindia.com/2014/10/komli-unveils-crm-remarketing-platform-revx/

Nickelodeon takes the licensing route for Motu Patlu
Viacom18 Consumer Products signs another exciting promotional licensing deal this year after SpongeBob SquarePants with Domino's
http://www.mxmindia.com/2014/10/nickelodeon-takes-the-licensing-route-for-motu-patlu/

What Ticks for Indian Consumers/ Family - Vikram Sakhuja and Mayank Shah
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Vikram Sakhuja and Mayank Shah

http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-family-vikram-sakhuja-and-mayank-shah/

Stories on 1st Oct 14

This Dassera, Burn the Ravana Within
On the occasion of Dassera which will be celebrated on Friday, Oct 3, Sanjeev Kotnala lists the 10 Evils in Media, Communication & Marketing that must be banished
http://www.mxmindia.com/?p=67297

Unilever COO Harish Manwani to retire on Dec 31
Harish Manwani, currently Chief Operating Officer, Unilever, will retire from Unilever on December 31, 2014, after more than 38 years of service with the FMCG giant
http://www.mxmindia.com/?p=67316

Industry experts vow trade at E4M Conclave
Presenting nuggets from the exchange4media Conclave that we caught off the event's live webcast
http://www.mxmindia.com/?p=67302

Komli unveils CRM Remarketing Platform - RevX
Next generation platform integrates CRM data in addition to website and mobile app traffic for personalized cross-channel campaigns
http://www.mxmindia.com/?p=67287

Nickelodeon takes the licensing route for Motu Patlu
Viacom18 Consumer Products signs another exciting promotional licensing deal this year after SpongeBob SquarePants with Domino's
http://www.mxmindia.com/?p=67286

What Ticks for Indian Consumers/ Family - Vikram Sakhuja and Mayank Shah
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Vikram Sakhuja and Mayank Shah
http://www.mxmindia.com/?p=67288

Stories on 7th May 14

Achche din aagaye hain, Consumer confidence rises in India: Nielsen study
The index for India has risen 6 points to 121 in Q1 2014, the highest optimism level since Q4 2012
http://www.mxmindia.com/2014/05/achche-din-aagaye-hain-consumer-confidence-rises-in-india-nielsen-study/

What's New on Google Adwords
The changes announced may not be revolutionary, but continue the evolutionary path, writes Eldad Sotnick-Yogev in Mindshare's Original Thinker Series
http://www.mxmindia.com/2014/05/whats-new-on-google-adwords/

Lifebuoy's 'Jump Pump' activity casts positive impact on schoolkids
The simple act has the potential to save millions of lives
http://www.mxmindia.com/2014/05/lifebuoys-jump-pump-activity-casts-positive-impact-on-schoolkids/

INS appoints Shamik Talukder as Head of Revenue Management
Shamik Talukder appointed as Vice President and Head of Revenue Management & Business Development
http://www.mxmindia.com/2014/05/ins-appoints-shamik-talukder-as-head-of-revenue-management/

Jabong to power NBAstore.in in India
Through this partnership, the widest assortment of NBA merchandise will be available in India including the first-ever NBA products for women in the country
http://www.mxmindia.com/2014/05/jabong-to-power-nbastore-in-in-india/

Tata Capital wins big at The Communicator Awards 2014
The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications

http://www.mxmindia.com/2014/05/tata-capital-wins-big-at-the-communicator-awards-2014/

Stories on 28th Jan '14

Sacrificing 5 GRPs is fine, carriage fees to DTH isn't: Anuj Gandhi & Gaurav Gandhi
The IndiaCast CEO and COO on what the Dish TV decision to charge carriage fees means to them and the trade
http://www.mxmindia.com/2014/01/sacrificing-5-grps-is-fine-carriage-fees-to-dth-isnt-anuj-gandhi-gaurav-gandhi-indiacast/

Dainik Jagran is #1 daily in IRS, Hindustan is #2
While Dainik Jagran continues to be #1, Hindustan has climbed up to #2 position as Dainik Bhaskar is #3
http://www.mxmindia.com/2014/01/dainik-jagran-is-1-daily-in-irs-hindustan-is-2/

Ranjona Banerji: The Rahul Gandhi interview was more about Arnab Goswami
The whole interview sounded too structured. There was no flow and there was no charm. I for one learnt little new about Rahul Gandhi except that he has some good artwork on his walls, writes Ranjona Banerji
http://www.mxmindia.com/2014/01/ranjona-banerji-the-rahul-gandhi-interview-was-more-about-arnab-goswami/

Only 13 Indian shortlists at Festival of Media APAC
Last year, there were a 31 shortlists from India, and for the 2014 edition, it's 13
http://www.mxmindia.com/2014/01/only-13-indian-shortlists-at-festival-of-media-apac/

Jaldi 5 with Nisha Narayanan: Small cities will be as important as Delhi or Mumbai
In a quick Q&A, Red FM COO Nisha Narayanan talks of how 2013 was for her radio, her plans for the stations in 2014 and where the radio sector is headed in adspends this year
http://www.mxmindia.com/2014/01/jaldi-5-with-nisha-narayanan-small-cities-will-be-as-important-as-delhi-or-mumbai/

IAA Olive Crown introduces 'Corporate Social Crusader' Award
The Olive Crown Awards This award will honour a company's commitment to being socially and environmentally responsible by engaging in CSR activity that has an impact on society
http://www.mxmindia.com/2014/01/iaa-olive-crown-introduces-corporate-social-crusader-award/

Senior alumni discuss empowerment, digital marketing at MICA's Grand Alumni Meet
Senior alumni were part of the panel discussions in the Business Conclave of the Grand Alumni Meet at MICA, Ahmedabad
http://www.mxmindia.com/2014/01/senior-alumni-discuss-empowerment-digital-marketing-at-micas-grand-alumni-meet/

India Today group launches Discovery Channel Magazine
The English monthly magazine will be priced at Rs 150 and will be edited by Jamal Sheikh

http://www.mxmindia.com/2014/01/india-today-group-launches-discovery-channel-magazine/

Stories on 5th Dec '13

How India can see more gender sensitive ads
Recommendations from a UNFPA-Population report analyzing ASCI's decisions on indecent representationof women in advertising
http://www.mxmindia.com/2013/12/how-india-can-see-more-gender-sensitive-ads/

Re-run Hindi GEC genre could see some action as Colors tests signals for Rishtey & Pratik Seal moves to Star Utsav
The re-run Hindi GEC genre could come alive with Rishtey from Viacom 18's Colors bouquet being tested and Pratik Seal moving to Star Utsav as business head
http://www.mxmindia.com/2013/12/re-run-hindi-gec-genre-could-see-some-action-as-colors-tests-signals-for-rishtey-pratik-seal-moves-to-star-utsav/

Bloomberg TV India asks viewers to upgrade in new brand campaign
A Triton-created brand campaign by Bloomberg TV India asks viewers to upgrade to the channel
http://www.mxmindia.com/2013/12/re-run-hindi-gec-genre-could-see-some-action-as-colors-tests-signals-for-rishtey-pratik-seal-moves-to-star-utsav/

Former Hindu CEO Arun Anant moves to Hindustan Times
In less than two months of the controversial coup that saw editor Siddharth Varadarajan and his exit, CEO Arun Anant’s next port of call has been announced
http://www.mxmindia.com/2013/12/former-hindu-ceo-arun-anant-moves-to-hindustan-times/

Mumbai to get new Urdu daily 'Avadhnama' from Jan 9
Senior media professional Yunus Siddiqui, formerly with the Mid-Day group which included the Urdu daily Inquilab, is Director (Editorial & Printer-Publisher) of the newspaper
http://www.mxmindia.com/2013/12/mumbai-to-get-new-urdu-daily-avadhnama-from-jan-9/

South African Tourism appoints MudraMax to get people flying
DDB MudraMax bags the next OOH Campaign from South African Tourism
http://www.mxmindia.com/2013/12/mumbai-to-get-new-urdu-daily-avadhnama-from-jan-9/

Stories on 10th Oct '13

Life's looking good for Samsung & LG
Korea's competing chaebols Samsung and LG have found their way to the top in India
http://www.mxmindia.com/2013/10/lifes-looking-good-for-samsung-lg/

Jaldi 5 with Jasmin Sohrabji: Digital is always a focus for Omnicom Media Group
Jasmin Sohrabji, Chief Executive Officer – South East Asia and India of Omnicom Media Group, on the setting up of PHD, client acquisitions and how digital is huge for Omnicom
http://www.mxmindia.com/2013/10/jaldi-5-with-jasmin-sohrabji-digital-is-always-a-focus-for-omnicom-media-group/

Apollo Tyres appoints Brooklyn Brothers as global creative agency
The tyre major recently set-up a Global Marketing Office in London, which is responsible for global product strategy, marketing communications and product mix management
http://www.mxmindia.com/2013/10/apollo-tyres-appoints-brooklyn-brothers-as-global-creative-agency/

With $160 mn fresh funding, Flipkart's $1.5-bn valuation comparable to P&G India, Tata Global Beverages
Online retailer Flipkart.com has mopped up a further $160 million ( Rs 976 crore) from mostly new investors, taking the total in the fifth round to $360 million (Rs 2,196 crore)
http://www.mxmindia.com/2013/10/with-160-mn-fresh-funding-flipkarts-1-5-bn-valuation-comparable-to-pg-india-tata-global-beverages/

NewsX appoints Aidem for adsales
NewsX has partnered with Aidem to recalibrate pricing with improved performance
http://www.mxmindia.com/2013/10/newsx-appoints-aidem-for-adsales/

Nikhil Chinapa to now burn sun with Live Viacom18, fest in Goa to outwit Percept offering
After parting ways with Percept's Sunburn, Nikhil Chinapa has allied with Live Viacom 18 to bring to Goa in December a five-day electronic dance music festival
http://www.mxmindia.com/2013/10/nikhil-chinapa-to-now-burn-sun-with-live-viacom18-fest-in-goa-to-outwit-percept-offering/

Times Internet partners Ziff Davis to bring IGN & Askmen to India
Times Internet Limited inks partnership with Ziff Davis to launch IGN and Askmen in India
http://www.mxmindia.com/2013/10/times-internet-partners-ziff-davis-to-bring-ign-askmen-to-india/

Stories on 8th Aug '13

It's 50-50 music & masti with Maiboli
After the success of Mastiii, Dabang and Dhamaal, Sri Adhikari Brothers launches a Marathi entertainment channel with a mix of music & comedy
http://www.mxmindia.com/2013/08/its-50-50-music-masti-with-maiboli/

What our columnists say on Bezos' buy of WaPo
Comments from Ranjona Banerji, Anil Thakraney on Jeff Bezoz buying the Washington Post
http://www.mxmindia.com/2013/08/what-our-columnists-say-on-bezos-buy-of-wapo/

Star Sports gets Dhoni to endorse football
The sports channel ropes in Mahendra Singh Dhoni as brand ambassador to endorse football
http://www.mxmindia.com/2013/08/star-sports-gets-dhoni-to-endorse-football/

Skybags appoints Law & Kenneth as creative agency
The VIP Industries luggage and backpack brand has retained L&K for its creative advertising
http://www.mxmindia.com/2013/08/skybags-appoints-law-kenneth-as-creative-agency/

Utpal Das appointed Chief Commercial Officer at Viacom18
He joins the Viacom18 leadership team and will build efficiencies and drive synergies in the system
http://www.mxmindia.com/2013/08/utpal-das-appointed-chief-commercial-officer-at-viacom18/

Shailesh Kapoor: Chennai Express: On A TV Near You
When a Shah Rukh Khan comes to a reality show, you have, what an Executive Producer will call, a "rocking episode", writes Shailesh Kapoor
http://www.mxmindia.com/2013/08/shailesh-kapoor-chennai-express-on-a-tv-near-you/

Ritu Midha: The price paid for inflation
If one looks at year-on-year growth, which as per AC Nielsen, saw a growth of 18.5% (2012 over 2011) the picture for the FMCG does not look that dismal, notes Ritu Midha
http://www.mxmindia.com/2013/08/ritu-midha-the-price-paid-for-inflation/

Ranjona Banerji: Hysteria and hypocrisy rule news media
The lack of distinction between yellow and sensationalist journalism and more serious or at any rate thoughtful journalism in India is beginning to hurt us now, writes Ranjona Banerji
http://www.mxmindia.com/2013/08/ranjona-banerji-hysteria-and-hypocrisy-rule-news-media/

Debrief: Tata Nano: Awesomely poor
Shoving the word 'Kickassness' in the ad doesn't make you kickass. It's a nonsense ad, and contains the same stuff we have watched umpteenth number of times, writes Anil Thakraney
http://www.mxmindia.com/2013/08/debrief-tata-nano-awesomely-poor/

Eid Mubarak. No edition tomorrow + Aug holidays
No edition on August 9 and 15. Special edition on August 16
http://www.mxmindia.com/2013/08/notice-on-august-holidays/

Stories on 26th Jun '13

What makes Google India's best company to work for
The media major’s care quotient for employees helps it stay on top in the 10th edition of the study + Quick chat with Rajan Anandan, Managing Director, Google India
http://www.mxmindia.com/?p=50357

Sanjev Hiremath bids adieu to IndiaCast
Indiacast, a joint venture between Viacom18 and TV18  has announced that Sanjev Hiremath, EVP at IndiaCast Media Distribution Pvt Ltd, has resigned from the company
http://www.mxmindia.com/?p=50338

Vodafone Zoozoos have largest Facebook fan following
Vodafone's lovable characters the Zoozoos have yet again mesmerized the audiences to become the leading brand page with the highest number of fans on Facebook
http://www.mxmindia.com/?p=50337

Anil Thakraney: ICC Champions Trophy Diary
To all those speculative TV anchors now singing hosannas in the captain's honour, here's what I have to say: I may write a Booker winner, but if I have been accused of evading income tax, that victory doesn't absolve me of the charges
http://www.mxmindia.com/?p=50341

Ranjona Banerji: Tablets & tabloids - shape of news to come
Ranjona Banerji writes from London on the cliquish world of reporters, the lessons that our media must learn soon on news dissemination and the intriguing TOI report on Narendra Modi in Uttarakhan
http://www.mxmindia.com/?p=50340

Clea appointed PR partner for India Bridal Fashion Week
Clea Public Relations India has been appointed as the Agency on Record (AOR) for Fashion One International's India Bridal Fashion Week to be held in Delhi and Mumbai
http://www.mxmindia.com/?p=50344

Ten Sports channels now available on Hathway
Ten Sports Channels will be available for Hathway subscribers in DAS and non-DAS areas in all the major cities and towns
http://www.mxmindia.com/?p=50342

Sterling Holidays appoints Isobar India as social media agency
Isobar India has been appointed as Sterling Holiday Resorts (India) Ltd's social media partner, basis the agency's track record in India
http://www.mxmindia.com/?p=50339

Stories on 15th Apr'13

Scam and scandal in the family
Has the advertising industry become so blase that scams no longer have the power to shock? MxMIndia cuts to the chase
http://www.mxmindia.com/2013/04/scam-and-scandal-in-the-family/

Viacom18 brings Ajit Andhare to head its motion pictures biz
Mr Andhare replaces Vikram Malhotra, who put in his papers, some time back, to pursue his entrepreneurial interests
http://www.mxmindia.com/2013/04/viacom18-brings-ajit-andhare-to-head-its-motion-pictures-biz/

Digitization Phase 2: TRAI releases draft tariff orders
The Telecom Regulatory Authority of India has released draft tariff orders prescribing a standard tariff package for Set Top Boxes, seeking comments of the stakeholders
http://www.mxmindia.com/2013/04/digitization-phase-2-trai-releases-draft-tariff-orders/


Grey India bags creative duties for multiple brands of RBNL
While the agency's Delhi office will handle the account of 92.7 BIG FM, BIG Magic (UP, MP, Bihar and Jharkhand) and Spark Punjabi, Grey Mumbai will look after Big CBS Prime, Big CBS Love and Big RTL Thrill
http://www.mxmindia.com/2013/04/grey-india-bags-creative-duties-for-multiple-brands-of-rbnl/

Rooted in the region worked for Big Magic: Sunil Kumaran
Sunil Kumaran, Business Head, Regional Channels at RBNL on the story so far for Big Magic, as it celebrates its second anniversary
http://www.mxmindia.com/2013/04/rooted-in-the-region-worked-for-big-magic-sunil-kumaran/

Mitrajit Bhattacharya's priceless tales of crazy things
The Chitralekha Publisher and President writes a book on his varied experiences from his travels in 'Life Money Can't Buy'
http://www.mxmindia.com/2013/04/mitrajit-bhattacharyas-priceless-tales-of-crazy-things/

Shailesh Kapoor: Weekend For Everyone, Weak-End For Television?
Even as original content struggles, genres led by secondary content, such as Hindi movies, continue to flourish on the weekend. However, even here, the weekend to weekday ratio of viewership is not as high as it used to be a decade ago, writes Shailesh Kapoor
http://www.mxmindia.com/2013/04/shailesh-kapoor-weekend-for-everyone-weak-end-for-television/

AdStrat: Titan: Keeping tags on time
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/04/adstrat-titan-keeping-tags-on-time/

Anil Thakraney: The Feku/Pappu tamasha
The people who will actually queue up to cast their votes will, as usual, come from the lower or very lower classes. They have no interest in the social media chatter, they give a damn about who tweeted what
http://www.mxmindia.com/2013/04/anil-thakraney-the-fekupappu-tamasha/

Heineken leverages UEFA Champions League to build connect with consumers
The brand has introduced 'Road to the Final' Ad and Promotion, inviting football fans to win themselves a seat at the UEFA Champions League Final
http://www.mxmindia.com/2013/04/heineken-leverages-uefa-champions-league-to-build-connect-with-consumers/

ANCHOR | One Big Idea by Paritosh Joshi: We ignore the Leveson Inquiry at our own peril
http://www.mxmindia.com/2013/04/one-big-idea-by-paritosh-joshi-we-ignore-the-leveson-inquiry-at-our-own-peril/

ANCHOR | One Big Idea by Jaisurya Das: Genuine need for quality counselling and mentoring

http://www.mxmindia.com/2013/04/one-big-idea-by-jaisurya-das-genuine-need-for-quality-counselling-and-mentoring/

Stories on 5th Jun

Jobs Not OK Please!
Even though hiring may not have stopped entirely in some sections, there is gloom all over.
http://www.mxmindia.com/2012/06/jobs-not-ok-please/

Vodafone, Pepsi & Kingfisher most recalled brands in IPL 5: Ormax
...but the Top 3 most liked ads were: Gems - Raho Umarless, Sprite - Raasta Clear Hai and Mazaa - Har Mausam Aam.
http://www.mxmindia.com/2012/06/vodafone-pepsi-kingfisher-most-recalled-brands-in-ipl-5-ormax/

English cricket board hits slowdown for a six by selling cricket rights to ESPN Star
ESPN Star Sports bags a seven-year multi-platform contract with the English & Wales Cricket Board making the twin channels’ cricket offerings very impressives.
http://www.mxmindia.com/2012/06/english-cricket-board-hits-slowdown-for-a-six-by-selling-cricket-rights-to-espn-star/

Trusts of  Baba Ramdev, Art of Living etc emerge as large consumer product makers?
Spirituality is on the path of marketing with Baba Ramdev, Art of Living and others foraying into the consumer space.
http://www.mxmindia.com/2012/06/trusts-of-baba-ramdev-art-of-living-etc-emerge-as-large-consumer-product-makers/

Fast relief! Emami ropes in 5 sports celebs for a single brand
Emami has roped in Gautam Gambhir, Mary Kom, Vijender Singh, Saina Nehwal and Sushil Kumar as brand ambassadors for one single brand for its pain-relieving brand, Fast Relief.
http://www.mxmindia.com/2012/06/fast-relief-emami-ropes-in-5-sports-celebs-for-a-single-brand/

Aaj Tak Care Awards to be announced tomorrow
Finance Minister Pranab Mukherjee will be chief guest at the Aaj Tak Care Awards to be held in the Capital on June 6.
http://www.mxmindia.com/2012/06/aaj-tak-care-awards-to-be-announced-tomorrow/

The Anchor: Manish Porwal on 6 celebrities who marketers have ignored till now
Is there life beyond Sachin and Dhoni and Shah Rukh and Abhishek? Yes, says Manish Porwal, recommending six faces that could be tapped.
http://www.mxmindia.com/2012/06/the-anchor-manish-porwal-on-6-celebrities-who-marketers-have-ignored-till-now/

TV18 & Viacom18 form a strategic jv for content monetization
TV18 & Viacom18 form IndiaCast, a strategic joint venture to create India’s first multi-platform ‘content asset monetization’ entity
http://www.mxmindia.com/2012/06/tv18-viacom18-form-a-strategic-jv-for-content-monetization/

Nivea Fresh Active: Totally off-putting
The classic before/after trick may just have worked for a tea brand, but for a deo brand, the idea sucks, writes Anil Thakraney.
http://www.mxmindia.com/2012/06/nivea-fresh-active-totally-off-putting/

Gimmicky, unappetizing green times
While Ranjona Banerji commends The Times of India's for focusing on environment and getting Sunita Narain as guest ed, the stories were 'same old, same old'.
http://www.mxmindia.com/2012/06/gimmicky-unappetizing-green-times/

Stories on 18th May

So will Digitization mean more Revenues?
With just 44 days to go for the Big Switch in 4 metros, Ashish Pherwani & Devendra Parulekar of Ernst & Young address the key business questions
http://www.mxmindia.com/2012/05/so-will-digitization-mean-more-revenues/

Indian Idol 6 to use drama & emotions for a connect with viewers
This year, the show will focus on 'Idols behind the Idol': follow the journey of the Idol and the people who have played a role in guiding them
http://www.mxmindia.com/2012/05/indian-idol-6-high-on-drama-emotions-for-a-connect/

Vivek Bahl joins Viacom18 as Network Advisor Content, to work on proposed regional foray
He will be working on the regional channels which the media conglomerate plans to get into
http://www.mxmindia.com/2012/05/vivek-bahl-joins-viacom18-as-network-advisor-content/

Internet as a media has arrived: Hitesh Oberoi
The truth is that internet is a great medium for consumers, and it is a great medium for small and medium enterprises to build their business, feels Mr Oberoi
http://www.mxmindia.com/2012/05/internet-is-a-media-which-has-arrived-hitesh-oberoi/

Sania Bhabhi is back on Red FM
This cricket season, RED FM gives its listeners an opportunity to earn mega cash prizes with Sania Bhabhi
http://www.mxmindia.com/2012/05/sania-bhabhi-is-back-on-red-fm/

The Anchor: Satish Singh lists 10 reasons why outdoor scores over other media
Practically anything and everything can be accommodated in the dimensions of a media unit on OOH space, says Satish Singh
http://www.mxmindia.com/2012/05/the-anchor-10-reasons-why-outdoor-scores-over-other-media/

Anil Thakraney: The BCCI has to be controlled
The government, through the sports ministry, must clamp down on their activities. To begin with, they must bring the BCCI under the RTI regime
http://www.mxmindia.com/2012/05/anil-thakraney-the-bcci-has-to-be-controlled/

[MJR] TV journos prove Katju is right
In Freaking News, which appears every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/05/mjr-tv-journos-prove-katju-is-right/

Stories on 23rd November

JWT restructures to bring in 3 NCDs

There's plenty happening at the JWT office as the agency restructures to bring in three NCDs. Also, a quick interview with Bobby Pawar

http://www.mxmindia.com/2011/11/jwt-restructures-to-bring-in-3-ncds/

Subhash Chandra gets Emmy Directorate Award

Subhash Chandra, founder of Zee Group, has received the 2011 International Emmy Directorate Award. Mr Chandra made history by becoming the first ever Directorate Award recipient from India.

http://www.mxmindia.com/2011/11/subhash-chandra-gets-emmy-directorate-award/

Viacom18 leads in accolades at PromaxBDA Asia

Viacom18 entries led the tally at the PromaxBDA Asia held on Tuesday, followed by Star, MSM, Zee, UTV, Turner, MCCS and the BBC.

http://www.mxmindia.com/2011/11/viacom18-leads-in-accolades-at-promaxbda-asia/

Industry veterans to train @ Stratagem Media's Media Rhythm 4

MXM India is the web partner for Stratagem’s fourth Media RHYTHM training event, to be held on December 2 and 3 in Mumbai.

http://www.mxmindia.com/2011/11/stratagem-media-to-host-media-rhythm-4/

The Anchor: 8 key aspects of Phase III that radio companies need to address

Licenses, bidding, alliances… the world of radio is complex – and remember, there is going to be a phase 4 one day. E&Y Associate Director Ashish Pherwani on Phase III must-dos

http://www.mxmindia.com/2011/11/the-anchor-8-key-aspects-of-phase-iii-that-radio-companies-need-to-address/

Gouri Dange: The Media Menu Card

Naming no Names, the mid-week column where novelist, columnist and counsellor Gouri Dange presents her tongue-in-cheek view of our world.

http://www.mxmindia.com/2011/11/naming-no-names-the-media-menu-card/

Hard Knocks: Heavy price for a goof-up

While the good thing that could come out of this incident is that the media will hopefully be more careful in the future, there is no denying that the rather harsh punitive action against Times Now has alarmed all of us in the media.

http://www.mxmindia.com/2011/11/hard-knocks-heavy-price-for-a-goof-up/

Sabeer 'Hotmail' Bhatia's launches JaxtrSMS. Offers free SMS, NEware

Hotmail’s original founder Sabeer Bhatia and Yogesh Patel have announced the launch of JaxtrSMS, a cross-platform, open texting application that would enable users to send SMS to anyone in the world for free.

http://www.mxmindia.com/2011/11/jaxtrsms-offers-free-sms-nywhere/