Stories on 12th Jan '17

Big benefits for brands from VR & AR: WARC
VR and AR are set to revolutionise the e-commerce industry, with a value that is predicted to hit $150bn by 2020
http://www.mxmindia.com/?p=98367

Dear MxM by Jaisurya Das: Is it fair to expect a drop for women working till late?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to a reader queries on a mixed bag of career and personal issues
http://www.mxmindia.com/?p=98377

Cybercrime cell files FIR against K Sera Sera on Force2
K Sera Sera was one of the firms hired by Viacom18 for Digital Integration of its film ‘Force 2’, wherein the Digital Content Package (DCP) was sent to K Sera Sera before the release of the film.
http://www.mxmindia.com/?p=98392

MEC India to handle media duties for Vistaprint
The account will be handled by MEC's Mumbai branch
http://www.mxmindia.com/?p=98382

Flipkart Fashion asserts its uniqueness in campaign by Lowe Lintas Bangalore
Through Flipkart Fashion, the online player is providing a method to the madness of spotting the right trend by making trends - handpicked by top fashion experts, accessible to its consumers
http://www.mxmindia.com/?p=98369

Siddhartha Mukherjee: FMCG can lead the change in PR Industry
The FMCG sector has the potential to change the future dynamics and growth pattern of PR industry for the better, writes Siddhartha Mukherjee
http://www.mxmindia.com/?p=98371

Chrome DM launches Interconnexion for broadcasters and distribution service providers
It is an online application which has been designed to depict feed tracking for each headend
http://www.mxmindia.com/?p=98370

Stories on 3rd Oct '16

10 Takeaways from Kyoorius Designyatra 2016

Naresh Gupta wonders why mainline advertising agencies do not attend the yatra in larger numbers as he lists his 10 key takeaways from KDY 2016. Read more

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Kahani Designworks and Ek Type win Black Elephant at Kyoorius Design Awards

Mumbai-based Kahani Designworks and Ek Type were the Black Elephant winners for their campaigns for The State of Architecture and Baloo respectively. Read more

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JWT wins mandate for Gowardhan Ghee & Go Cheese

JWT won this account on the back of high quality strategic and creative presentation. Read more

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Times Network awarded Porter Prize for outstanding contribution to business

The 'Creating Distinctive Value' award honoured Times Network International Business for their outstanding performance in the industry. Read more

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It's official. Sakal Media Group appoints Pradeep Dwivedi as CEO

Dwivedi will take charge of print dailies, magazines, television, digital business as well as on-ground activations and innovative media solutions businesses.Read more

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Flipkart announces its biggest integrated brand communication campaign

As opposed to The Big Billion Days 2015, which was an 'App only' sale, this year the sale is being extended across all platforms - App, website and m-site. Read more

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IBD unveils brand campaign for Morisons Baby Dreams

Morisons Baby Dreams salutes such mothers, by giving them high quality infant care products, that helps them take care of their child. Read more

Stories on 8th Apr '15

Events & Activation grows 15% annually fm 2011-12: EY-EEMA report
Executive summary of the report that notes that the sector has grown from Rs 2,800 cr in 2011-12 to Rs 4,258 cr in 2014-15
http://www.mxmindia.com/2015/04/events-activation-biz-grows-15-annually-fm-2011-12-ey-eema-report/

IPL teams to mop up Rs 300 crore in sponsorship deals as most brands stay committed
Media planners and industry sources say sponsorship rates have risen 10-15% over last year, when the eight teams put together made just over Rs 250 crore from sponsorship
http://www.mxmindia.com/2015/04/ipl-teams-to-mop-up-rs-300-crore-in-sponsorship-deals-as-most-brands-stay-committed/

App publishers counter undercutting ad networks
Publishers claim Indian players like InMobi, SVGMedia and VServ are known to play by the rules, but those in China, especially YeahMobi and Avazu don’t necessarily do
http://www.mxmindia.com/2015/04/app-publishers-counter-undercutting-ad-networks/

Speed is good, affirms Vodafone in new campaign
The new campaign showcases everyday moments to bring alive the benefits of a Faster Data Network
http://www.mxmindia.com/2015/04/speed-is-good-affirms-vodafone-in-new-campaign/

Sanjeev Kotnala: How to max it at Goafest. A frequent GOFEST Traveller's Guide
It is Sanjeev Kotnala's 10th Goafest and here he offers handy tips to the first- and many-timers on how to max(imise) Goafest 2015
http://www.mxmindia.com/2015/04/sanjeev-kotnala-how-to-max-it-at-goafest-a-frequent-gofest-travellers-guide/

#ThereIsAnotherWay stresses Educomp via new campaign
The campaign "#ThereIsAnotherWay" stresses on the importance of a smarter way of learning

http://www.mxmindia.com/2015/04/thereisanotherway-stresses-educomp-via-new-campaign/

Stories on 5th Mar '15

Viacom18 add Colors to Regionals
The Marathi, Gujarati, Bengali, Kannada and Oriya of the Viacom18 stable will drop the ETV and rebranded with the Colors prefix
http://www.mxmindia.com/2015/03/viacom18-add-colors-to-regionals/

Flipkart to pursue online advertising, brand consulting & furniture akin to Facebook, Google model
Flipkart will soon offer online advertising and brand consulting for vendors using its electronic marketplace
http://www.mxmindia.com/2015/03/flipkart-to-pursue-online-advertising-brand-consulting-furniture-akin-to-facebook-google-model/

Grey unveils new TVC around Swachh Bharat initiative
Although the idea of keeping surroundings clean has always been alive, there is a need to evoke the feeling of accountability within every citizen
http://www.mxmindia.com/2015/03/grey-unveils-new-tvc-around-swachh-bharat-initiative/

Olx helps unlock the best price with a priceless proposition
The new TVC from OLX focusses on the real value of using the platform
http://www.mxmindia.com/2015/03/olx-helps-unlock-the-best-price-with-a-priceless-proposition/

Sanjeev Kotnala: Branding by Default (+ on Amazing Thainess in Pattaya)
It is doubly tough to rebrand in the digital age. To wipe out earlier impressions. don't allow default branding, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/03/sanjeev-kotnala-branding-by-default-on-amazing-thainess-in-pattaya/

Mahindra unveils new TVC for Arjun Novo
TVC has been launched in line with Mahindra Tractors’ vision of delivering Farm Tech Prosperity
http://www.mxmindia.com/2015/03/mahindra-unveils-new-tvc-for-arjun-novo/

Kellogg's takes the 'Khuljaye Bachpan' route for Chocos
The new integrated campaign highlights a relationship of equals between mother and child
http://www.mxmindia.com/2015/03/kelloggs-takes-the-khuljaye-bachpan-route-for-chocos/

Cinthol takes to social media with #AliveIsOffline
Yet another digital innovation by the brand helps one realise that one's world is more beautiful than the World Wide Web
http://www.mxmindia.com/2015/03/cinthol-takes-to-social-media-with-aliveisoffline/

Countdown begins for BARC India regime, as pricing policy is rolled out
The pricing philosophy for Broadcasters is a flat cess as a % of net TV advertising billing
http://www.mxmindia.com/2015/03/countdown-begins-for-barc-india-regime-as-pricing-policy-is-rolled-out/

DDB MudraMax Media wins media mandate of Athena Life Sciences
The agency will be responsible for all media activities viz. planning, buying and implementation

http://www.mxmindia.com/2015/03/ddb-mudramax-media-wins-media-mandate-of-athena-life-sciences/

Stories on 5th Jan '15

Astro Forecast 2015: What the Stars Foretell for Media & Marketing Professionals
The first of a two-part forecast by Ganeshaspeaks.com, India's #1 astro services provider. Exclusively for MxMIndia readers
http://www.mxmindia.com/2015/01/astro-forecast-2015-what-the-stars-foretell-for-media-marketing-professionals/

TAM numbers for Hindi GECS in Week 52
Presenting TAM data for Week 52 (December 21-27, 2014) for Hindi General Entertainment Channels in select India markets
http://www.mxmindia.com/2015/01/tam-numbers-for-hindi-%e2%80%8bgecs-in-week-52/

Quick to Quickest: In next 6 months, Flipkart may deliver your packages in just 3 hours
The country's largest online retailer is figuring out how it can get goods to the customer's doorstep in as little as three hours
http://www.mxmindia.com/2015/01/quick-to-quickest-in-next-6-months-flipkart-may-deliver-your-packages-in-just-3-hours/

DSC dedicates show to young entrepreneurs
Interacts with over 200 young entrepreneurs and management students at Welingkar Institute of Management Development & Research, Mumbai
http://www.mxmindia.com/2015/01/dsc-dedicates-show-to-young-entrepreneurs/

Bloomberg TV India Autocar India Awards to be held on 9th January
Awards to be given across multiple categories in the two and four wheeler segments
http://www.mxmindia.com/2015/01/bloomberg-tv-india-autocar-india-awards-to-be-held-on-9th-january/

Amith Prabhu: Public Communications and Public Reputation - Perspectives for 2015
Starting now on, more CEOs will embrace social media to use it as a tool to communicate with stakeholders with Twitter being the preferred social network of corporate leaders, writes Amith Prabhu
http://www.mxmindia.com/2015/01/amith-prabhu-public-communications-and-public-reputation-perspectives-for-2015/

Stories on 26th Aug 14

Kuch Chocolate Ho Jaaye!
The story of Cadbury Dairy Milk's advertising from 'The Real Taste of Life' to 'Kuch Meetha Ho Jaaye'
http://www.mxmindia.com/2014/08/kuch-chocolate-ho-jaaye/

REALTY CHECK: Day 14 | Shashi Kumar: Real Estate needs a regulator
There are regulators keeping a check on the prices in other sectors like telecom and insurance but not so in the real estate sector, rues Shashi Kumar, President, Wholesale Lending, DHFL
http://www.mxmindia.com/2014/08/realty-check-day-14-shashi-kumar-real-estate-needs-a-regulator/

Flipkart to weave magic for Modi govt
Narendra Modi government joins hands with Flipkart to boost handloom sector and provide online platform for weavers
http://www.mxmindia.com/2014/08/flipkart-to-weave-magic-for-modi-govt/

Ranjona Banerji: When Cyrus Broacha excelled at playing Arnab
Meanwhile, BCCL has instituted an odd social media policy for its employees according to a story in quartz.com where personal Facebook and Twitter accounts can be used by the company, notes Ranjona Banerji
http://www.mxmindia.com/2014/08/ranjona-banerji-when-cyrus-broacha-excelled-at-playing-arnab/

Tech glitch sees MxMIndia down for a few hours The boss was tinkering with the DNS records of our
The boss was tinkering with the DNS records of our website as were migrating to another mail server. Rather than depend on the pros to do the job, he chose to do it himself. The result: the website was down for some eight hours
http://www.mxmindia.com/2014/08/tech-glitch-sees-mxmindia-down-for-a-few-hours/

FCB Ulka campaign for MakeMyTrip's mobile app
The commercial aims at empowering the consumers to make instant flights and hotel bookings from anywhere, anytime and redeem themselves when stuck in an awkward situation
http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers-family-punit-goenka-and-pradeep-gupta/

Absolut receives positive response for design contest
The company has received over 2,000 design entries from various artists and creative minds across the country
http://www.mxmindia.com/2014/08/absolut-receives-positive-response-for-design-contest/

What Ticks for Indian Consumers/ Family - Punit Goenka and Pradeep Gupta
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Punit Goenka and Pradeep Gupta

http://www.mxmindia.com/2014/08/tech-glitch-sees-mxmindia-down-for-a-few-hours/

Stories on 23rd May 14

Flipkart buys Myntra. Finally!
It's been doing the rounds for a few weeks now, and it's finally happened. Now what?
http://www.mxmindia.com/2014/05/flipkart-buys-myntra-finally/

Shailesh Kapoor: Reality Shows: Trendy No More?
With a culture and heritage as rich as ours, we should be bursting at the seams with reality show ideas but in reality, as Shailesh Kapoor notes, the reality shows genre is facing imminent decline
http://www.mxmindia.com/2014/05/shailesh-kapoor-reality-shows-trendy-no-more/

Ranjona Banerji: Media must essay role of a watchdog
There is an almost absurd breast-beating happening in one section of the media and an equally ridiculous whiny chest-thumping in the other ever since Narendra Modi was elected to be PM, notes Ranjona Banerji
http://www.mxmindia.com/2014/05/ranjona-banerji-media-must-essay-role-of-a-watchdog/

Cyriac Mathew turns entrepreneur, launches 'Media Accelerate'
Media Accelerate is a boutique business consultancy that will advise media houses and allied businesses in enhancing reach, revenue and ROI

http://www.mxmindia.com/2014/05/cyriac-mathew-turns-entrepreneur-launches-media-accelerate/

Stories on 6th May 14

Ready to take on Amazon
How Flipkart & Snapdeal are preparing to deal with onslaught from global retailer Amazon
http://www.mxmindia.com/2014/05/ready-to-take-on-amazon/

Ogilvy to participate in Kyoorius Awards. Leo Burnett entries in too
The leading creative agency has sent entries for the D&AD-backed Kyoorius Awards staying away from the Creative Abby to be held at Goafest
http://www.mxmindia.com/2014/05/ogilvy-to-participate-in-kyoorius-awards-leo-burnett-entries-in-too/

Ranjona Banerji: No tough questions to Modi
No one has asked Modi tough questions or watched him fumble and then ask some tougher questions. On TV, his interviewers simpered and gazed with adoration, rues Ranjona Banerji
http://www.mxmindia.com/2014/05/ranjona-banerji-no-tough-questions-to-modi/

SH Kelkar awards creative biz to Publicis
Apart from having strong roots in India, the company has successfully forayed into Europe, Middle East, South-East Asia and African markets
http://www.mxmindia.com/2014/05/sh-kelkar-awards-creative-biz-to-publicis/

HDFC Life associates with 'Hawaa Hawaai'
The film features popular young star Saqib Saleem along with national award winner child actor Partho Gupte
http://www.mxmindia.com/2014/05/hdfc-life-associates-with-hawaa-hawaai/

Online railway ticket booking witnesses a spurt
The online booking of railway tickets increased from 3.63 million in March 2013 to 14.02 million in March 2014
http://www.mxmindia.com/2014/05/online-railway-ticket-booking-witnesses-a-spurt/

Dabur unveils campaign around Pudin Hara Fizz
The cooling relief for acidity is the key differentiator for Pudin Hara Fizz
http://www.mxmindia.com/2014/05/dabur-unveils-campaign-around-pudin-hara-fizz/

Mind it! The Boss arrives on Twitter
CA Media Digital's first venture, Fluence - India's leading celebrity digital network, will manage Rajinikanth's digital interests

http://www.mxmindia.com/2014/05/mind-it-the-boss-arrives-on-twitter/

Stories on 23rd Apr '14

It's Amazon v/s Flipkart & Snapdeal
Amazon lures online retailers from Indian rivals Flipkart and Snapdeal expanding range for same-day delivery
http://www.mxmindia.com/2014/04/its-amazon-vs-flipkart-snapdeal/

Lowe Lintas registers 100 business wins in 15 months
The wins have come across its seven divisions and nine offices in India
http://www.mxmindia.com/2014/04/lowe-lintas-registers-100-business-wins-in-15-months/

Omnicom aligns search, social & performance mktng under Resolution Media
Omnicom Media Group India has aligned its search, social and performance marketing operations under Resolution Media
http://www.mxmindia.com/2014/04/omnicom-aligns-search-social-performance-mktng-under-resolution-media/

Sorbojeet Chatterjee moves from dna to Zeel
Sorbojeet Chatterjee has joined ZEEL as Senior Vice President, Marketing for the cluster of Hindi GECs
http://www.mxmindia.com/2014/04/big-switch-sorbojeet-chatterjee-moves-from-zee-medias-dna-to-zeels-hindi-gec-cluster/

Raj Deepak Das joins Leo Burnett as CCO
Raj will be based in Mumbai and will work closely with Saurabh Varma
http://www.mxmindia.com/2014/04/raj-deepak-das-joins-leo-burnett-as-cco/

Sujay Kutty appointed as Channel Head, ETV Bangla & Oriya
The move will bring in a concentrated effort towards building both the channels in the space
http://www.mxmindia.com/2014/04/sujay-kutty-appointed-as-channel-head-etv-bangla-oriya/

Ije Nwokorie appointed new Design jury head at Cannes
Ije replaces Karl Heiselman following his recent departure from Wolff Olins to Apple

http://www.mxmindia.com/2014/04/ije-nwokorie-appointed-new-design-jury-head-at-cannes/

Stories on 14th Apr '14

Meet Gautam Adani, the man who Rahul Gandhi & Arvind Kejriwal are gunning for
The Bajaj scooter-to-BMWs story of the Gujarat industrialist who is close to Narendra Modi
http://www.mxmindia.com/2014/04/meet-gautam-adani-the-man-who-rahul-gandhi-arvind-kejriwal-are-gunning-for/

Contract wins Amira Pure Foods account
The win happens close on the heels of the agency winning the Tata Docomo and Paytm accounts
http://www.mxmindia.com/2014/04/contract-wins-amira-pure-foods-account/

Amazon, Flipkart investing heavily on TV ads during IPL
The e-commerce firms are investing heavily in the current edition of the Indian Premier League (IPL) for buying onair advertising space
http://www.mxmindia.com/2014/04/amazon-flipkart-investing-heavily-on-tv-ads-during-ipl/

Havas wins integrated digital duties of Xolo
Havas Media Group India has won the integrated digital duties of Xolo, part of Lava International
http://www.mxmindia.com/2014/04/havas-wins-integrated-digital-duties-of-xolo/

Anand Chandrasekaran joins Bharti Airtel as Chief Product Officer
Anand will lead product conceptualization, design and development across the B2C segment of the company
http://www.mxmindia.com/2014/04/anand-chandrasekaran-joins-bharti-airtel-as-chief-product-officer/

Rahul Johri now with expanded role in Discovery APAC
Mr Johri will continue to spearhead the operations and overall growth strategy of DNAP's portfolio in the South Asian region
http://www.mxmindia.com/2014/04/rahul-johri-now-with-expanded-role-in-discovery-apac/

Blippar recreates Bhootnath Returns magic on cellphones
Blippar has powered over 200 campaigns globally and is essentially a mobile app using image recognition tech that turns physical imagery, print or products into instantaneous, interactive digital experiences
http://www.mxmindia.com/2014/04/blippar-recreates-bhootnath-returns-magic-on-cellphones/

Amith Prabhu: On the campaign trail - so much PR to learn
Public Relations is paramount in election campaigning as there are multiple internal and external stakeholders to engage with, notes Amith Prabhu
http://www.mxmindia.com/2014/04/amith-prabhu-on-the-campaign-trail-so-much-pr-to-learn/

Reviewing the Reviews: Overall appreciation for Bhootnath Returns
The idea of a ghost standing for elections against  Dharavi goon has delicious possibilities, which, most critics felt, degenerated into preachiness, notes Deepa Gahlot
http://www.mxmindia.com/2014/04/reviewing-the-reviews-overall-appreciation-for-bhootnath-returns/

Starsports.com shatters online cricket viewing record
The ICC World T20 final between India and Sri Lanka on starsports.com attracted a record 19.3 lakh unique individuals watching the video
http://www.mxmindia.com/2014/04/starsports-com-shatters-online-cricket-viewing-record/

IAA discussion on whether opinion polls and media reports influence voters?
Former petroleum minister and senior BJP leader Ram Naik, veteran editor and political analyst Kumar Ketkar, Congress spokesperson Sanjay Jha and Shiv Sena spokesperson Prem Shukla participated in the discussion that was moderated by Anand Rathi, Chairman, Anand Rathi Securities
http://www.mxmindia.com/2014/04/iaa-discussion-on-whether-opinion-polls-and-media-reports-influence-voters/

Times Now, Twitter partner for Election 2014
The two would be creating dual, interactive content for both viewers and followers to be a part of t he conversation
http://www.mxmindia.com/2014/04/times-now-twitter-partner-for-election-2014/

Sachin, Saurav, Salman other biggies to star in football league
The Indian Sports League aims to ignite a revolution and enable Indian football to thrive and perform at the highest level on the international stage

http://www.mxmindia.com/2014/04/sachin-saurav-salman-other-biggies-to-star-in-football-league/

Stories on 7th Mar'14

Oh Womaniya: From Salma Sultan to Rakhi Sawant
It's Women's Day tomorrow and Shailesh Kapoor presents his list of 5 women who have created a strong impact on Indian television
http://www.mxmindia.com/2014/03/oh-womaniya-from-salma-sultan-to-rakhi-sawant/

Billion dollar baby Flipkart crosses miletone faster than Amazon
Flipkart hits $1 billion in sales, a year ahead of schedule
http://www.mxmindia.com/2014/03/billion-dollar-baby-flipkart-crosses-miletone-faster-than-amazon/

9 Indian entries shortlisted for FOM Awards
A shortlist of 191 campaigns across 19 categories has been selected, recognizing the very best in media thinking from around the world
http://www.mxmindia.com/2014/03/9-indian-entries-shortlisted-for-fom-awards/

Ranjona Banerji: Journalists under attack
The attack on former Hindu editor-in-chief Siddharth Varadarajan's caretaker is disturbing and must be condemned, writes Ranjona Banerji
http://www.mxmindia.com/2014/03/ranjona-banerji-journalists-under-attack/

Week #9: Zee makes big leap to #2, Life OK back at #4
Week 9 of 2014 saw Zee TV jumping back to the second slot amongst the Hindi GECs on the back of an excellent showing by the evergreen Dance India Dance Li’l Masters
http://www.mxmindia.com/2014/03/week-9-zee-makes-big-leap-to-2-life-ok-back-at-4/

ThoughtBuzz study depicts what women love the most
The survey highlights shopping, relationships, wellness and parenting as the four categories that women discuss on social media and how most of them find happiness discussing these
http://www.mxmindia.com/2014/03/thoughtbuzz-study-depicts-what-women-love-the-most/

Big B goes green, to present IAA's Olive Crown Awards
The Olive Crowns are Asia's first and only awards that salute excellence in communicating sustainability
http://www.mxmindia.com/2014/03/big-b-goes-green-to-present-iaas-olive-crown-awards/

Simplymarry.com engages RAPP
RAPP's mandate will cover the full service spectrum with the mainline as well as digital aspects of the campaign
http://www.mxmindia.com/2014/03/simplymarry-com-engages-rapp/

Internet accessed most on mobile, says IAMAI report
With the phenomenal growth that mobile has seen in recent times, marketers have begun to adopt it as a one of the primary tools used to generate brand visibility and awareness
http://www.mxmindia.com/2014/03/internet-accessed-most-on-mobile-says-iamai-report/

Farhad Wadia exits media, joins real estate
...but he will continue to do Independence Rock even as he joins the Capricorn Group which is essentially into real estate and hotels
http://www.mxmindia.com/2014/03/farhad-wadia-exits-media-joins-real-estate/

92.7 Big FM chosen official radio partner for ICC World Twenty20
The radio station has lined up an interesting line-up of highly engaging entertainment around the biggest cricket extravaganza

http://www.mxmindia.com/2014/03/92-7-big-fm-chosen-official-radio-partner-for-icc-world-twenty20/

Stories on 26th Dec '13

2013: Year of Shame (Part 2)
Presenting the second of our two-part review of the year that's coming to an end in a few days
http://www.mxmindia.com/2013/12/2013-year-of-shame-part-2/

The Great CEO Churn: 16 CEOs from FMCG, auto & telcos switched jobs in 2013!
Volatile market conditions, demanding stakeholders and in some cases, poor performance, force CEO churn in consumer-facing companies
http://www.mxmindia.com/2013/12/the-great-ceo-churn-16-ceos-from-fmcg-auto-telcos-switched-jobs-in-2013/

Return of dotcom boom, small e-com cos spend big on TV advtg
It's not just big brands which have been spending money on television, small online retailers are spending humongous marketing dollars on extremely expensive TV advertising
http://www.mxmindia.com/2013/12/return-of-dotcom-boom-small-e-com-cos-spend-big-on-tv-advtg/

Life OK bags telecast and title rights for Screen awards
Star India's just-turned-two second GEC "takes a big leap" with the association with the 20th edition of the Screen Awards
http://www.mxmindia.com/2013/12/life-ok-bags-telecast-and-title-rights-for-screen-awards/

Flipkart gets Elephant Design to create identity for 'flippd'
Flipkart India retained the Pune-based strategic design firm to design it's private label fashion brand 'flippd'
http://www.mxmindia.com/2013/12/life-ok-bags-telecast-and-title-rights-for-screen-awards/

MasterChef 2 winner is new FoodFood host
Chef Shipra Khanna's Deliciously Christmas and a slew of other shows are highlights of the food-and-lifestyle channel's line-up for the yearend

http://www.mxmindia.com/2013/12/masterchef-2-winner-is-new-foodfood-host/

Stories on 10th Oct '13

Life's looking good for Samsung & LG
Korea's competing chaebols Samsung and LG have found their way to the top in India
http://www.mxmindia.com/2013/10/lifes-looking-good-for-samsung-lg/

Jaldi 5 with Jasmin Sohrabji: Digital is always a focus for Omnicom Media Group
Jasmin Sohrabji, Chief Executive Officer – South East Asia and India of Omnicom Media Group, on the setting up of PHD, client acquisitions and how digital is huge for Omnicom
http://www.mxmindia.com/2013/10/jaldi-5-with-jasmin-sohrabji-digital-is-always-a-focus-for-omnicom-media-group/

Apollo Tyres appoints Brooklyn Brothers as global creative agency
The tyre major recently set-up a Global Marketing Office in London, which is responsible for global product strategy, marketing communications and product mix management
http://www.mxmindia.com/2013/10/apollo-tyres-appoints-brooklyn-brothers-as-global-creative-agency/

With $160 mn fresh funding, Flipkart's $1.5-bn valuation comparable to P&G India, Tata Global Beverages
Online retailer Flipkart.com has mopped up a further $160 million ( Rs 976 crore) from mostly new investors, taking the total in the fifth round to $360 million (Rs 2,196 crore)
http://www.mxmindia.com/2013/10/with-160-mn-fresh-funding-flipkarts-1-5-bn-valuation-comparable-to-pg-india-tata-global-beverages/

NewsX appoints Aidem for adsales
NewsX has partnered with Aidem to recalibrate pricing with improved performance
http://www.mxmindia.com/2013/10/newsx-appoints-aidem-for-adsales/

Nikhil Chinapa to now burn sun with Live Viacom18, fest in Goa to outwit Percept offering
After parting ways with Percept's Sunburn, Nikhil Chinapa has allied with Live Viacom 18 to bring to Goa in December a five-day electronic dance music festival
http://www.mxmindia.com/2013/10/nikhil-chinapa-to-now-burn-sun-with-live-viacom18-fest-in-goa-to-outwit-percept-offering/

Times Internet partners Ziff Davis to bring IGN & Askmen to India
Times Internet Limited inks partnership with Ziff Davis to launch IGN and Askmen in India
http://www.mxmindia.com/2013/10/times-internet-partners-ziff-davis-to-bring-ign-askmen-to-india/

Stories on 5th Sep '13

Sach an opportunity!
Aviva, Coca-Cola, Adidas and Toshiba plan strategic campaigns on Sachin Tendulkar's 200th Test
http://www.mxmindia.com/?p=53717


Flipkart spoofs Arnab Goswami's 'India wants to know' in new TVCs
The e-commerce major's new four-ad campaign is titled 'India Wants to Know' and the anchor is an Arnab Goswami lookalike
 http://www.mxmindia.com/?p=53728

Thomas Cook gets Communicate2 for digital mktng
iProspect Communicate2 is assigned the 360-degree digital marketing mandate for Thomas Cook India
 http://www.mxmindia.com/?p=53729

Ritu Midha: Could we see more innovations, please?
Ritu Midha wonders why we see no innovations on television - where the opportunities are far larger than print
 http://www.mxmindia.com/?p=53716

Chandramohan Mehra to head emerging eusiness at SBI Life Insurance
Chandramohan Mehra of SBI life has been elevated as Country Head - Emerging Business
 http://www.mxmindia.com/?p=53722

Jaldi 5 with Rahul Kishore: The world lacks humour & people with arrogance, attitude & sarcasm
Rahul Kishore on why he thinks people will read his book on Facebook statuses - 'Tere Social Status Ki Aisi Ki Taisi'
 http://www.mxmindia.com/?p=53718

Evo mag to enter to rev up auto mag scene
Leading automotive enthusiast magazine to hit newsstands in September
 http://www.mxmindia.com/?p=53732

Mahanagar Gas unveils new eco-friendly logo
With an emphasis on quality, value and services penetration, MGL has unveiled a new eco-friendly green brand identity
 http://www.mxmindia.com/?p=53723

Bloomberg TV's Pitch Season 3 moves to second phase
The jury comprises entrepreneurs Mahesh Murthy, Vishal Gondal and Neeraj Roy

http://www.mxmindia.com/2013/09/bloomberg-tvs-pitch-season-3-moves-to-second-phase/

Stories on 28th February

Nokia unveils phone with 41 MP camera!
No, it’s not a microscope. But the new competition-killer with a mindblowing sensor: the Nokia 808 PureView
http://www.mxmindia.com/2012/02/nokia-unveils-phone-with-41-mp-camera/


Introducing the MxM Journalism Review
The objective of MJR is not to take journalists to the cleaners. It’s more of a celebration of the profession, and in the process reporting on all the good and bad things in there.
http://www.mxmindia.com/2012/02/introducing-the-mxm-journalism-review/


[MJR] Noosemakers: The life and letters of Dr Vijay Mallya
The media has just 'sensationalised' the whole issue of Kingfisher's troubles, we are to glean from Mallya's letter.
http://www.mxmindia.com/2012/02/mjr-noosemakers-the-life-and-letters-of-dr-vijay-mallya/


Two months to telecast for Aamir Khan show?
Yash Raj Studios is buzzing with activity for the Aal Izz Well actor’s gritty new talk show on the Star network.
http://www.mxmindia.com/2012/02/two-months-to-telecast-for-aamir-khan-show/


Olympics countdown: Hero, Airtel etc flock to hockey on rising public interest
Media planners say official broadcaster ESPN Star Sports hopes to earn Rs95-100 crore by selling advertisement spots during the 17-day event in July-August as well as related programmes
http://www.mxmindia.com/2012/02/olympics-countdown-hero-airtel-etc-flock-to-hockey-on-rising-public-interest/


Pulp Strategy wins Digital Media mandate for Lavazza
The agency's mandate includes overseeing the Italian coffee major’s digital and social media strategy, media buying, and planning across all digital and interactive channels.
http://www.mxmindia.com/2012/02/pulp-strategy-wins-digital-media-mandate-for-lavazza/


Flipkart launches Flyte for music
This online music store will allow users to download music in the form of individual songs or entire albums.
http://www.mxmindia.com/2012/02/flipkart-launches-flyte-for-music/


Shouvik Sarkar appointed ECD, Dentsu Marcom Mumbai
The Dentsu India Group has announced the appointment of Shouvik Sarkar as Executive Creative Director, Dentsu Marcom, Mumbai, leading all creative deliveries at the agency's Mumbai operations.
http://www.mxmindia.com/2012/02/shouvik-sarkar-appointed-ecd-dentsu-marcom-mumbai/


Two new shows on History Channel
While History Har Din is about regular people, the channel's first joint production with CNN-IBN, 'The Greatest Indian', features India's best known faces.
http://www.mxmindia.com/2012/02/two-new-shows-on-history-channel/


New comedy show on 92.7 BIG FM
Hansi Ke Rang Surendra Sharma Ke Sang launches on March 5, marking the auspicious occasion of Holi, and is to premier across 25 Hindi-speaking markets in India.
http://www.mxmindia.com/2012/02/new-comedy-show-on-92-7-big-fm/


AdoTube announces new offices spanning 5 continents
New offices in U.K, Canada, India, Singapore, and U.A.E. include several senior hires contributing to a 25% increase in headcount over the last year
http://www.mxmindia.com/2012/02/adotube-announces-new-offices-spanning-5-continents/


The Anchor: 5 drivers in B2B marketing
Industry specifics that matter because they affect your customers, from Chaitanya Prakash.
http://www.mxmindia.com/2012/02/the-anchor-5-drivers-in-b2b-marketing/


Debrief: Vodafone's pug returns. And shines
The ad works as nicely as all of the previous Vodafone pug commercials. The animal brings in a great deal of freshness and simplicity into the communication.
http://www.mxmindia.com/2012/02/debrief-vodafones-pug-returns-and-shines/


How the media covered 10 years of Gujarat riots
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/02/freaking-news-by-ranjona-banerji/

Stories on 10th February

Hello and Welcome to MxM Radio!
As we completed five months of existence yesterday, we stepped back to our commitment of Day 1: cover media like no one else in the business. At MxMIndia, we are committed to support the 'underdogs' amongst the various media segments. So: journalism came first. Then PR and now Radio.
http://www.mxmindia.com/2012/02/hello-and-welcome-to-mxm-radio/

The Big Story: Is radio not good enough for premium brands?
MxM Radio launches with a discussion on whether radio is still considered too 'common' a medium for 'uncommon' luxury brands
http://www.mxmindia.com/2012/02/is-radio-not-good-enough-for-premium-brands/

Talk Show: Prashant Panday on Mirchi in A'Dhabi, what's wrong in Delhi & how radio ads aren't rip-offs from TV
Prashant Panday tells MxMIndia that the IRS data may be flawed, and why the UAE loves Radio Mirchi's RJs.
http://www.mxmindia.com/2012/02/prashant-panday-interview/

Data & Research: RAMcheck: Mixed fortunes for Mirchi
The station makes a comeback in Mumbai, ahead in Kolkata, struggles in Delhi; Bengaluru sticks to Radio City.
http://www.mxmindia.com/2012/02/radio-channel-ramcheck-mixed-fortunes-for-mirchi/

[MxM Radiol]: 5 reasons why internet radio scores over traditional radio
The main difference that triggers all other differences between Internet radio and FM radio is the platform itself. The Internet lends more room for flexibility, cost saving and personalization says Anil Srivatsa
http://www.mxmindia.com/2012/02/anchorradio-channel-5-reasons-why-internet-radio-is-better-than-traditional-radio/

Reliance Broadcast launches 'Kings Of Kavis'
Surender Sharma's show on 92.7 BIG FM & BIG Magic, the first time inIndiathat a daily show features simultaneously on two media platforms
http://www.mxmindia.com/2012/02/reliance-broadcast-launches-kings-of-kavis/

CarTrade to take a creative ride with Salt Brand Solutions
After a multi-agency pitch, CarTrade.com has decided to partner with Salt Brand Solutions; the account size is pegged to be between Rs6-8 crore
http://www.mxmindia.com/2012/02/cartrade-to-take-a-creative-ride-with-salt-brand-solutions/

'Food Food is a lifestyle channel themed around food'
Celebrity chef Sanjeev Kapoor speaks about Food Food,India’s first Hindi 24-hour food lifestyle channel which has recently completed one year
http://www.mxmindia.com/2012/02/food-food-is-not-only-a-food-channel-its-a-lifestyle-channel-themed-around-food/

Maruti Suzuki attains 10 mn domestic sales mark
The 10 millionth vehicle, a Red Swift Vxi, was dispatched to Coimbatore on Thursday morning from the Company’s Manesar plant
http://www.mxmindia.com/2012/02/maruti-suzuki-attains-10-mn-domestic-sales-mark/

Flipkart acquires Letsbuy
With this move, Flipkart has firmly established itself as the leader in the consumer electronic space
http://www.mxmindia.com/2012/02/flipkart-acquires-letsbuy/

Myntra targets Rs 500 cr revenue for next fiscal
Myntra.com, the largest online retailer of fashion and lifestyle products in India, is aiming revenue of Rs500 crores in the financial year 2012-13.
http://www.mxmindia.com/2012/02/myntra-targets-rs-500-cr-revenue-for-next-fiscal/

Star India invites advertisers to "Go Digital, Go Green" with STAR Content LIVE
An industry first that enables a tapeless TV commercial delivery that is faster, cheaper and greener
http://www.mxmindia.com/2012/02/star-india-invites-advertisers-to-go-digital-go-green-with-star-content-live/

PGTI, Ten Golf ink three-year deal
Ten Golf to be launched in India; official broadcast partner for PGTI tournaments
http://www.mxmindia.com/2012/02/pgti-ten-golf-ink-three-year-deal/

Lokmat Media thanks record-breakers with innovation
The newspaper carried a 16-column colour picture with the lead story of the day, with both, the front and back pages working seamlessly together as a unified 'front' page
http://www.mxmindia.com/2012/02/lokmat-media-thanks-record-breakers-with-innovation/

DDB India bags creative duties of Nirmal Lifestyle
The agency won the business following a multi-agency pitch based on its understanding of the real-estate business
http://www.mxmindia.com/2012/02/ddbindia-bags-creative-duties-of-nirmal-lifestyle/

Heineken lets you 'serenade' that special someone Live on YouTube
Available in twenty languages, 'The Serenade' is designed to put love in the air and smiles on faces around the world
http://www.mxmindia.com/2012/02/heineken-lets-you-serenade-that-special-someone-live-on-youtube/

ESPN STAR Sports to Broadcast Inaugural Bangladesh Premier League
New tournament to feature 21 days of non-stop action, with over 100 hours of matches from February 9-29, 2012
http://www.mxmindia.com/2012/02/espn-star-sports-to-broadcast-inaugural-bangladesh-premier-league/

ad:tech New Delhi 2012 hunts for the best Indian blog entry on digital marketing
Bloggers need to submit an original and unpublished article on “Digital Marketing- What’s in Store for 2012” in up to 800 words, along with their short bio and credentials by February 12
http://www.mxmindia.com/2012/02/adtech-new-delhi-2012-hunts-for-the-best-indian-blog-entry-on-digital-marketing/

Disney XD thrills kids with its attention-grabbing consumer outreach
Introduces first-of-its-kind marketing innovation designed by graduates from NID, IIT Powai and Disney's creative team
http://www.mxmindia.com/2012/02/disney-xd-thrills-kids-with-its-attention-grabbing-consumer-outreach/

How Cool-averi! Emami places brand in 'Kolaveri Di' song
Other brands tying up for the song include luxury carmaker Audi, mobile service provider Aircel and Chennai-based consumer durables retailer Vasant & Co
http://www.mxmindia.com/2012/02/emami-ties-up-with-upcoming-film-3-for-brand-placement-in-kolaveri-di-song/

Anil Thakraney: Death in Mumbai, an excellent first effort
When a reputed journalist writes a book, you can be assured of authenticity of material, and particularly so in Meenal Baghel's case, I have known her to be a journalist of high integrity
http://www.mxmindia.com/2012/02/anil-thakraney-death-in-mumbai-an-excellent-first-effort/

BJP suffers the wrath of young India
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/bjp-suffers-the-wrath-of-young-india/