Stories on 3rd Apr '17

Vodafone scores a Perfect 10 with IPL
The relationship between the telecom major and the cricket league goes beyond the ZooZoo campaign
http://www.mxmindia.com/?p=101498

Arun Adhikari appointed Non-Exec Chairman for Neilsen South Asia
Adhikari brings rich experience in international markets having worked at Unilever's global headquarters in the Corporate Strategy group
http://www.mxmindia.com/?p=101470

Aidem Ventures partners Sporty Solutionz to form Aidem Sporty
Aidem team will be managing and monetising the valuable sports properties in India
http://www.mxmindia.com/?p=101472

Indigo Consulting wins digital duties for Danone India
The account was won post a multi-agency pitch
http://www.mxmindia.com/?p=101469

Garnier Men announces Tiger Shroff as brand ambassador
Tiger joinsJohn Abraham and Sushant Singh Rajput to endorse the brand
http://www.mxmindia.com/?p=101468

Kellogg's launches a new variant - Special K Protein & Fibre
The new breakfast cereal promises a big nutrition punch
http://www.mxmindia.com/?p=101467

Stories on 11th Jan '17

Sandip Tarkas moves on from full-time role at Future Group, to consult with Future and set up own consultancy
He's quitting Future for a Brighter Future: to set up consultancy specialising in the media and retail space
http://www.mxmindia.com/?p=98337

Sanjeev Kotnala: CELEBRATE Goafest & Abby: STOP ASKING DEAD QUESTIONS
Like everywhere else, we too have armchair stalwarts who find fault in every possible agenda of Goafest and Abby, writes Sanjeev Kotnala
http://www.mxmindia.com/?p=98357

Ashish Bhasin to head jury at APAC Effies
Ashish Bhasin is the Chairman & CEO Dentsu Aegis Network South Asia and Chairman Posterscope and MKTG - Asia Pacific
http://www.mxmindia.com/?p=98334

Cargill Foods appoints Lowe Lintas as creative agency
Lowe Lintas Delhi won the agency mandate for all consumer brands under Cargill Foods India
http://www.mxmindia.com/?p=98335

Vodafone pushes data with SuperHour
Vodafone has launched a 360-degree campaign to support SuperHour with an objective to create a value proposition in the data segment
http://www.mxmindia.com/?p=98338

Microsoft extends partnership with ZIRCA in India
ZIRCA will work on showcasing Microsoft Bing's strength as a credible challenger in the INR 3000 crore search market
http://www.mxmindia.com/?p=98336

Stories on 8th Aug 14

Bijli, Sadak, Pani, Broadband & Smartphone?
A fisherwoman Whatsapps pix of her catch to customers... while technology must decidedly be handled with care and caution, we can't not embrace it
http://www.mxmindia.com/2014/08/bijli-sadak-pani-broadband-smartphone/

REALTY CHECK: Day 3 | Balaji R: Need for focused push for real estate sector to remain buoyant
Real Estate is an integral ingredient in the formation and growth of all businesses and steadily maturing into a big business itself, writes Balaji R, CMO-Vizag & Chennai, Shriram Properties
http://www.mxmindia.com/2014/08/realty-check-day-3-balaji-r-need-for-focused-push-for-real-estate-sector-to-remain-buoyant/

Ad Age enters India with Times Internet
Ad Age India will work with thought leaders across the industry to deliver value to its readers. Earlier, the publication had a licensing arrangement with the Exchange4media group
http://www.mxmindia.com/2014/08/ad-age-enters-india-with-times-internet/

'Twitter Amplify' gets a like from starsports.com & Vodafone
Sharing premium TV content to engage with sports fans on Twitter's real-time information network
http://www.mxmindia.com/2014/08/twitter-amplify-gets-a-like-from-starsports-com-vodafone/

Grey appoints Projit Sarkar to head its Kolkata office
Grey Group India has announced the appointment of Projit Sarkar to head the agency's Kolkata operations
http://www.mxmindia.com/2014/08/grey-appoints-projit-sarkar-to-head-its-kolkata-office/

Shailesh Kapoor: Informed Gut: The Evolution We Need
Gut, when combined with good evidence, can create an environment where content selection thrives on solid principles that combine creative instincts and business truths, writes Shailesh Kapoor
http://www.mxmindia.com/2014/08/shailesh-kapoor-informed-gut-the-evolution-we-need/

Subhashish Dutta assumes senior role at DDB Mudra North
In a career spanning 15 years, he has worked for leading agencies like Bates, Contract, Mudra and McCann
http://www.mxmindia.com/2014/08/subhashish-dutta-assumes-senior-role-at-ddb-mudra-north/

Horse & Country TV, Amagi relay cloud-enabled feed
Creates a milestone in the history of remote playout by managing live events

http://www.mxmindia.com/2014/08/horse-country-tv-amagi-relay-cloud-enabled-feed/

Stories on 28th May 14

Tasks for the new I&B Minister
10 things that the new information and broadcasting minister must achieve... in Mediaah!
http://www.mxmindia.com/2014/05/tasks-for-the-new-ib-minister/

Why hasn't IPL blossomed into a marquee opportunity for creative agencies?
What IPL advertising badly needs is another shot of ZooZoo-like creative by many more brands
http://www.mxmindia.com/2014/05/why-hasnt-ipl-blossomed-into-a-marquee-opportunity-for-creative-agencies/

ASCI reshuffles top cadre
Alan Collaco to retire as ASCI's Secretary General; Shweta Purandare named as successor
http://www.mxmindia.com/2014/05/asci-reshuffles-top-cadre/

Jitesh Rajdeo joins Amagi Media as Director
Amagi is the leader in geo-targeted advertising enabling advertisers to optimize their ad spends effectively
http://www.mxmindia.com/2014/05/jitesh-rajdeo-joins-amagi-media-as-director/

Samsung's 'Maestros Academy' receives much acclaim
The program enlisted four world-famous artisans to teach over 40 lessons and host live chat sessions where students could interact and collaborate in real-time
http://www.mxmindia.com/2014/05/samsungs-maestros-academy-receives-much-acclaim/

Sakal group's career fair this weekend
The three-day event is is being organized jointly with the University of Mumbai and Directorate of Technical Education, Maharashtra
http://www.mxmindia.com/2014/05/sakal-groups-career-fair-this-weekend/

WeChat uses humour to attract user attention
The idea was to communicate and position WeChat as the starting point of all conversations and interactions

http://www.mxmindia.com/2014/05/wechat-uses-humour-to-attract-user-attention/