Stories on 2nd May '13

Inside the Times 175 years' celebrations
Veteran adman and Exec Prez, BCCL gives a detailed account on The Times of India's 175 years' celebrations
http://www.mxmindia.com/2013/05/inside-the-times-175-years-celebrations/

Rishi Khiani's Ant Farm launches Fork Media
Ant Farm has activated India's first premium audience network platform with a bouquet of publishers on board
http://www.mxmindia.com/2013/05/ex-times-employees-launch-fork-media/

Debrief: Mirinda:  Needs more madness!
A suggestion for the creative team: Guys, raise the pagalpanti level, make it crazier. Madder the treatment, better would be the brand recall. Now that you've chosen the wacko route, go all out, don't stop at silly, childish pranks
http://www.mxmindia.com/2013/05/debrief-mirinda-needs-more-madness/

McDonald's becomes 'Pakka Indian'
Conceptualized by Leo Burnett, the new TVC from McDonald's introduces two new 'Pakka Indian' burgers
http://www.mxmindia.com/2013/05/mcdonalds-becomes-pakka-indian/

Times Internet partners AIR for live IPL commentary
Live commentary and match updates will be broadcast on All India Radio (AIR) in English and Hindi
http://www.mxmindia.com/2013/05/times-internet-partners-air-for-live-ipl-commentary-2/

Zee Cinema plans to add a punch at primetime with South Indian films
Zee Cinema has launched a two-week-long festival of popular southern blockbusters dubbed in Hindi - 'South Ka Super Punch'
http://www.mxmindia.com/2013/05/zee-cinema-plans-to-add-a-punch-at-primetime-with-south-indian-films/

Chat live while watching TV
iCouch, the Android mobile app, has been developed by iDubba
http://www.mxmindia.com/2013/05/chat-live-while-watching-tv/

ANCHOR | One Big Idea by KV (Pops) Sridhar: Smartphones herald the new technological world order

http://www.mxmindia.com/2013/05/one-big-idea-by-kv-pops-sridhar-smartphones-herald-the-new-technological-world-order/

Stories on 25th November

Primetime debates an excuse for doing TV cheap: Mark Tully
The veteran journalist on our media today and all that has changed since he was active both on and off air
http://www.mxmindia.com/2011/11/mark-tully-prime-time-tv-debates-an-excuse-for-doing-tv-cheap/

Need to focus on consistency: Tom Doctoroff, JWT
Tom Doctoroff, JWT North Asia Area Director, Greater China CEO / JWT Shanghai, speaks to MxMIndia in this video interview
http://www.mxmindia.com/2011/11/jwt-are-not-cultural-imperialists-tom-doctoroff/

Staff restructuring @ Turner
Turner Broadcasting System Asia Pacific realigns executive management roles.
http://www.mxmindia.com/2011/11/staff-shakeup-at-turner/

26/11 Mumbai attack: HR practices converted ordinary Taj employees into heroes
A Harvard Business School professor leads research on how and why the Taj hotels staff were willing to give up their lives when they had the option to flee in the 26/11 seige
http://www.mxmindia.com/2011/11/2611-mumbai-attack-hr-practices-converted-ordinary-taj-employees-into-heroes/

Phase III countdown: 'Overbidding will kill stations'
Is Phase III a chance to expand listenership reach, or further consolidate positions in a particular region. It’s both, and more, for FM radio players.
http://www.mxmindia.com/2011/11/%E2%80%98phase-iii-overbidding-will-kill-the-station%E2%80%99/

The Anchor: 5 indications that India is e-commerce-ready
Buyers of books (and other stuff) are now browsing more than ever, and not in the bookshop meaning. Flipkart.com CEO Sachin Bansal on the e-buying phenomenon.
http://www.mxmindia.com/2011/11/the-anchor-5-indications-that-india-is-e-commerce-ready/

Hard Knocks: Why this Kolaveri Di, indeed! Why?
A regular kind of sod sings some nonsense inside a recording studio, words that sound like a cross between Tamil and rustic English. I found it neither funny nor entertaining.
http://www.mxmindia.com/2011/11/hard-knocks-why-this-kolaveri-di-indeed-why/

Crime & Journalism
That a journalist like Jigna Vora was arrested in the J Dey murder case brings us to a very sad pass, writes Ranjona Banerji
http://www.mxmindia.com/2011/11/crime-journalism/