Stories on 20th Jun '13

Committed to quality journalism: Sambit Bal
As ESPNcricinfo celebrates 20 years, Editor Sambit Bal says it’s incorrect to say his site is only about statistics and scores.
 http://www.mxmindia.com/?p=50067

It's raining metals for India@Cannes2013
On Day 4 of Cannes Lions 2013, 12 metals in Design and 11 in Press of which 6 were Golds
The Cannes Lions 2013 India Tally (updated Thu, June 20)
http://www.mxmindia.com/?p=50031

Zee unveils new corporate brand identity
The media network has launches a new brand positioning, 'Vasudhaiva Kutumbakam' or 'The World is my Family'
http://www.mxmindia.com/?p=50001


Turner restructures APAC ops, trims staff by 30%
Turner International Asia Pacific has announced a restructure of operations, with more decentralization
http://www.mxmindia.com/?p=50004


Cheil India hires creative talent, raises bar for 'Ideas that Move'
The agency has brought in Anupama Ramaswamy and Simran Sahni as Group Creative Directors, and a slew of other new creative talent has joined too
http://www.mxmindia.com/?p=49998


PG, Sundar Swamy elected IAA World Board VPs
Pradeep Guha gets another term as Vice President and Area Director Asia-Pacific region and Srinivasan Swamy, President IAA India Chapter takes charge as Vice President Development Asia-Pacific
http://www.mxmindia.com/?p=50002


Marketing outlook healthy despite Europe budget dip
According to the latest Warc Global Marketing Index, headline GMI has been positive for the seventh consecutive month, and budgets are rising in the Americas and Asia Pacific
http://www.mxmindia.com/?p=49996


Ritu Midha: The second screen... or is it the first?
In Loud & Clear, Ritu Midha laments the lag in mobile marketing, which has not evolved in tune with the promises it heralded
http://www.mxmindia.com/?p=49999


Debrief: IndusInd Bank: Offbeat approach works
Full marks to IndusInd Bank for thinking out of the box. However, the below average execution doesn't do justice to the unusual promise
http://www.mxmindia.com/?p=50000


Four Asianet channels launch exclusively on Dish in US
Pay TV provider Dish has announced the launch of Asianet, Asianet Plus, Asianet News and Asianet Movies in its lineup in the US
http://www.mxmindia.com/?p=49997


Eros Now ties up with Tappp for prepaid cards
Online movie streaming service Eros Now (www.erosnow.com) has tied up with digital payment platform Tappp (www.tappp.com) to launch Eros Now Prepaid Cards that will enable cash purchase of Bollywood movies on Eros Now
http://www.mxmindia.com/?p=50003

Stories on 20th Nov '12

Are suit-led agencies creatures of the past? And why AAAI must reinvent Goafest...
Extracts from the just-released 'The Elephants in the Room' by Anant Rangaswami where he raises some key issues of the business while reflecting on recent events in the trade
http://www.mxmindia.com/2012/11/extracts-from-the-elephants-in-the-room/

Monica Tata quits Turner. No replacement for now
Monica Tata, GM - Entertainment Networks, South Asia,Turner International India has put in her papers
http://www.mxmindia.com/2012/11/monica-tata-quits-turner-no-replacement-for-now/

Star Jalsha to launch in UK
Star Network's Bengali General Entertainment channel Star Jalsha, will be launching in the UK on Sky channel 808 on November 22nd
http://www.mxmindia.com/2012/11/star-jalsha-to-launch-in-uk/

NDTV expands global reach; launches in Malaysia
New Delhi Television Limited has also launched NDTV 24x7, NDTV Good Times and NDTV India in Malaysia
http://www.mxmindia.com/2012/11/ndtv-expands-global-reach-launches-in-malaysia/

Jaldi 5 with Amit Chaudhary: Toy Story, no Child's Play
Games are serious business when it comes to Amit Chaudhary of Exelixi, as he talks about his 'neighbourhood toy store with international standards'
http://www.mxmindia.com/2012/11/jaldi-5-with-amit-chaudhary-toy-story-no-childs-play/

Video wars from Bindass
Bindass is all set to introduce its brand new daily show - Video Wars powered by Airtel
http://www.mxmindia.com/2012/11/video-wars-from-bindass/

The Anchor: How to make industry conferences work (better) for you
The best way to get lunch without doing battle for it, how to find good seats (and keep them), and what not to waste time on. Conferencing tips from Rahul Kishore
http://www.mxmindia.com/2012/11/the-anchor-how-to-make-industry-conferences-work-better-for-you/

Debrief: Idea: Dil khush ho gaya, Sirji!
Tremendous goodwill generated for Idea. Superb example of how to lift an otherwise ordinary Diwali discount ad
http://www.mxmindia.com/2012/11/debrief-idea-dil-khush-ho-gaya-sirji/

Signposts... November 20
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts

http://www.mxmindia.com/2012/11/signposts-november-20/

Stories on 25th Sep '12

Do pre-release star appearances work?
While viewers don't seem to mind popular actors appearing on primetime shows, does it help TV with ratings and filmwallahs with ticket sales?
http://www.mxmindia.com/2012/09/do-pre-release-star-appearances-work/

Jaldi 5 with Ashok Mansukhani: To achieve 100% digitization, govt must be a facilitator, not a schoolmaster
In the run-up to the Sunset Date of October 31, we spoke to Ashok Mansukhani, President of the MSO Alliance, on the preparedness for 100 percent digitization in the four metros
http://www.mxmindia.com/2012/09/jaldi-5-with-ashok-mansukhani-govt-must-be-a-facilitator-not-a-schoolmaster/

Anshuman Misra quits Turner
Turner International has announced that Anshuman Misra, Senior Vice President and Managing Director of Networks and Content Distribution is moving on
http://www.mxmindia.com/2012/09/anshuman-misra-quits-turner/

Vikatan group to launch weekly mag Timepass
Vikatan Group which publishes nine titles in Tamil is gearing up to launch its tenth title - Timepass. As the name suggests, the magazine will focus on entertainment and will cater to those young at hear
http://www.mxmindia.com/2012/09/vikatan-group-to-launch-weekly-mag-timepass/

India TV signs up Paritosh Joshi as strategist
In his role as a strategist for India TV, Mr Joshi primarily will be responsible for optimizing and leading the revenue function of the existing businesses, and business development for the forthcoming ventures for the company
http://www.mxmindia.com/2012/09/india-tv-signs-up-paritosh-joshi-as-strategist/

AdStrat: Visa: Turning your dream into a reality
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/09/adstrat-visa-turning-your-dream-into-a-reality/

iProspectCommunicate2 appoints Sayan Banerjee as VP - Biz Devpt
iProspectCommunicate 2, a search and digital consulting agency, has roped in Mr. Sayan Banerjee as VP - Business Development, key client relationships, digital consulting for BFSI and other core verticals
http://www.mxmindia.com/2012/09/iprospectcommunicate2-appoints-sayan-banerjee-as-vp-biz-devpt/

The Anchor: 8 reasons why the licensing & merchandising market holds promise in India
In a growth economy, with a vibrant entertainment market and an eager and aware audience, there are many reasons for licensing and merchandising to succeed in the Indian market
http://www.mxmindia.com/2012/09/the-anchor-8-reasons-why-the-licensing-merchandising-market-holds-promise-in-india/

Debrief: Fevicol Marine: The magic is back!
This is the Fevicol we know and love. The TVC packs in all the ingredients of a good ad
http://www.mxmindia.com/2012/09/debrief-fevicol-marine-the-magic-is-back/

Ranjona Banerji: Economy on the front seat
Ranjona Banerji scans nightly news and the morning papers plus assorted spots on cyberspace to bring us this review
http://www.mxmindia.com/2012/09/ranjona-banerji-economy-on-the-front-seat/

Signposts… September 25
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-25

Stories on 25th November

Primetime debates an excuse for doing TV cheap: Mark Tully
The veteran journalist on our media today and all that has changed since he was active both on and off air
http://www.mxmindia.com/2011/11/mark-tully-prime-time-tv-debates-an-excuse-for-doing-tv-cheap/

Need to focus on consistency: Tom Doctoroff, JWT
Tom Doctoroff, JWT North Asia Area Director, Greater China CEO / JWT Shanghai, speaks to MxMIndia in this video interview
http://www.mxmindia.com/2011/11/jwt-are-not-cultural-imperialists-tom-doctoroff/

Staff restructuring @ Turner
Turner Broadcasting System Asia Pacific realigns executive management roles.
http://www.mxmindia.com/2011/11/staff-shakeup-at-turner/

26/11 Mumbai attack: HR practices converted ordinary Taj employees into heroes
A Harvard Business School professor leads research on how and why the Taj hotels staff were willing to give up their lives when they had the option to flee in the 26/11 seige
http://www.mxmindia.com/2011/11/2611-mumbai-attack-hr-practices-converted-ordinary-taj-employees-into-heroes/

Phase III countdown: 'Overbidding will kill stations'
Is Phase III a chance to expand listenership reach, or further consolidate positions in a particular region. It’s both, and more, for FM radio players.
http://www.mxmindia.com/2011/11/%E2%80%98phase-iii-overbidding-will-kill-the-station%E2%80%99/

The Anchor: 5 indications that India is e-commerce-ready
Buyers of books (and other stuff) are now browsing more than ever, and not in the bookshop meaning. Flipkart.com CEO Sachin Bansal on the e-buying phenomenon.
http://www.mxmindia.com/2011/11/the-anchor-5-indications-that-india-is-e-commerce-ready/

Hard Knocks: Why this Kolaveri Di, indeed! Why?
A regular kind of sod sings some nonsense inside a recording studio, words that sound like a cross between Tamil and rustic English. I found it neither funny nor entertaining.
http://www.mxmindia.com/2011/11/hard-knocks-why-this-kolaveri-di-indeed-why/

Crime & Journalism
That a journalist like Jigna Vora was arrested in the J Dey murder case brings us to a very sad pass, writes Ranjona Banerji
http://www.mxmindia.com/2011/11/crime-journalism/

Stories on 30th September

Can telly newbies score with biggies around?

With big faces reigning on reality and other shows, what is the scope for newcomers and can a new face create the same magic?

http://www.mxmindia.com/2011/09/can-telly-newbies-score-with-biggies-aroun/

Tring, tring! Maruti, Dabur & Co woo internal/external customers via mobiles

Mobile phones are the obvious place to be in for companies like Maruti Suzuki, Dabur and others.

http://www.mxmindia.com/2011/09/tring-tring-maruti-dabur-co-woo-internalexternal-customers-via-mobiles/

Red Label Tea - the choice of every Smart Bahu

For the first time ever, Red Label Tea signs television’s popular bahu Akshara for its latest ad campaign.

http://www.mxmindia.com/2011/09/red-label-tea-the-choice-of-every-smart-bahu/

MTV Unplugged kicks off with Rabbi Shergill

Micromax MTV Unplugged premieres this Saturday with Rabbi Shergill

http://www.mxmindia.com/2011/09/mtv-unplugged-kicks-off-with-rabbi-shergill/

IRS 2011 Q2: Top 10 Magazines

Bring out the bugles ahead of the World Magazine Congress. Save a few, the topline figures of most magazines show a healthy growth

http://www.mxmindia.com/2011/09/irs-2011-q2-top-10-magazines/

IRS 2011 Q2: Top 10 Dailiies

The Top 10 Hindi, English and Language Dailies as determined by MRUC and Hansa Research.

http://www.mxmindia.com/2011/09/irs-2011-q2-top-10-dailiies/

Dainik Jagran is Publication #1 in IRS 2011Q2

http://www.mxmindia.com/2011/09/dainik-jagran-is-publication-1-in-irs-2011q2/

Ashish Bagga is INS president

India Today CEO Ashish Bagga is president of the Indian Newspaper Society

http://www.mxmindia.com/2011/09/ashish-bagga-is-ins-president/

Ashish Bagga all set to be INS president today

India Today group's chief executive officer Ashish Bagga all set to take charge as INS president

http://www.mxmindia.com/2011/09/ashish-bagga-all-set-to-be-ins-president-today/

Anchor calls for creative pitch

Anchor Electricals has called for a creative pitch. Industry sources close to the development have confirmed the news to MxM India.

http://www.mxmindia.com/2011/09/anchor-calls-for-creative-pitch/

The Anchor: Rajan Narayan on 6 ways ad agencies can maximize revenues

New thinking brought to old school systems such as agency structure can lead to a lucrative overhaul

http://www.mxmindia.com/2011/09/the-anchor-rajan-narayan-on-6-ways-ad-agencies-can-maximize-revenues/

Saurabh Tewari on life after Imagine

Imagine TV’s Saurabh Tewari, quits and starts Nautanki Films, discloses his plans.

http://www.mxmindia.com/2011/09/saurabh-tewari-on-life-after-imagine/