Stories on 8th Apr '14

I worked my butt off at Mudra... I wasn't willing to wait for 4 years: Pratap Bose
A four-year extension to Group CEO & MD Madhukar Kamath gets COO Pratap Bose to put in his papers
http://www.mxmindia.com/2014/04/i-worked-my-butt-off-at-mudra-i-wasnt-willing-to-wait-for-4-years-pratap-bose/

Cheil, Enormous Brands co-create TVC for Galaxy Grand Neo
Cheil India's latest television commercial for Samsung's Galaxy Grand Neo in partnership with Enormous Brands sets in a refreshing trend on creative collaborations
http://www.mxmindia.com/2014/04/cheil-enormous-brands-co-create-tvc-for-galaxy-grand-neo/

http://www.mxmindia.com/2014/04/datsun-tbwaindia-create-a-go-moment/Datsun & TBWA\India create a GO moment
The Datsun GO is positioned as the ideal option for the burgeoning middle class who dream of having their own car
http://www.mxmindia.com/2014/04/datsun-tbwaindia-create-a-go-moment/

Ranjona Banerji: Rajya Sabha TV is the channel to watch
It is to the point, the results are up-to-date and the anchors and panellists are not given to high drama, hi jinks or spouting meaningless hi-falutin hogwash, writes Ranjona Banerji
http://www.mxmindia.com/2014/04/ranjona-banerji-rajya-sabha-tv-is-the-channel-to-watch/

Rajshri unveils new digital offering, Telly Masala
Telly Masala would be a one-stop shop for all the latest TV news, gossip, drama, behind the scenes, exclusive interviews, etc into the lives of popular TV stars
http://www.mxmindia.com/2014/04/rajshri-unveils-new-digital-offering-telly-masala/

TOI, Twitter partner to develop social news hub
The joint social initiative seeks to encourage users to exercise their core right as a citizen of world's largest democracy, India: to remember to vote
http://www.mxmindia.com/2014/04/toi-twitter-partner-to-develop-social-news-hub/

Aim High bags 11 new PR clients
The wins include PropTiger, Yepme and MySmartPrice in the consumer internet and eCommerce space
http://www.mxmindia.com/2014/04/aim-high-bags-11-new-pr-clients/

Max ropes in Archana, Shibani to co-host EI IPL
Extraaa Innings T20, the flagship match analysis show of IPL T20 has roped in Archana Vijaya and Shibani Dandekar to co-host the show
http://www.mxmindia.com/2014/04/max-ropes-in-archana-shibani-to-co-host-ei-ipl/

'Who is the idiot', asks 9XM
The music video features 9XM's popular animated characters - Bade and Chote
http://www.mxmindia.com/2014/04/who-is-the-idiot-asks-9xm/

Stories on 18th Feb '14

CDOspeak | Do less, but effective
In a new series of interviews with Chief Digital Officers, Venke Sharma, the Star India VP and head of digital, on how to optimally employ digital platforms for engagement
 http://www.mxmindia.com/2014/02/cdospeak-do-less-but-effective-in-digital/

FICCI Frames turns 15, 2014 edition to focus on how M&E influences social change
The theme of Frames 2014 is "Media and Entertainment: Transforming Lives" highlighting the role of media and entertainment as a vehicle for social change
 http://www.mxmindia.com/2014/02/ficci-frames-turns-15-2014-edition-to-focus-on-how-me-influences-social-change/

Times Internet launches travel portal HappyTrips.com
HappyTrips promises to explore unknown locations, and currently tracks 200 Indian and 100 international destinations
http://www.mxmindia.com/2014/02/times-internet-launches-travel-portal-happytrips-com/

Creativeland wins full-service digital mandate of Mercedes-Benz India
Creativeland Asia was chosen after a round of multi-agency pitch held earlier this year
http://www.mxmindia.com/2014/02/creativeland-wins-full-service-digital-mandate-of-mercedes-benz-india/

Ad Club ties up with JMC Academy of Australia to conduct workshops
The first JMC-Ad Club workshop will be held on March 11 with the theme 'Entertainment Business Management : Taking Indian creative content onto the world stage'
http://www.mxmindia.com/2014/02/creativeland-wins-full-service-digital-mandate-of-mercedes-benz-india/

Stories on 12th Nov '13

Why the media will miss Tendulkar much
Kicking off our series on the Master & the Media, Ranjona Banerji writes on why it's tough to imagine how the media will survive once Tendulkar has retired
http://www.mxmindia.com/2013/11/why-the-media-will-miss-tendulkar-much/

Yash Raj Films signs big licensing deals with Mattel, PepsiCo, etc. for Dhoom 3
Dhoom 3 will mark possibly the most-ambitious licensing merchandise programme yet mounted on an Indian film as YRF is betting big on the licensing market
http://www.mxmindia.com/2013/11/yash-raj-films-signs-big-licensing-deals-with-mattel-pepsico-etc-for-dhoom-3/

Ricky Ow to replace Steve Marcopoto as head of Turner in APAC
The Sony Pictures Television EVP and GM in Asia will cross over to Turner as the APAC boss
http://www.mxmindia.com/2013/11/ricky-ow-to-replace-steve-marcopoto-as-head-of-turner-in-apac/

Times Internet gets on Coast
Times Internet's popular websites to be preloaded on Coast, Opera's browser for the iPad
http://www.mxmindia.com/2013/11/ricky-ow-to-replace-steve-marcopoto-as-head-of-turner-in-apac/

Birla Sun Life-Big FM get together to help kids live their real passion in radio
... and get us humming that famous Aamir Khan song from his film Qayamat Se Qayamat Tak - Papa Kehte Hain Bada Naam Karega, Beta Humaara Aisa Kaam karega. Magar yeh toh koi na jaane, kee meri manzil hai kahaan.
http://www.mxmindia.com/2013/11/birla-sun-life-big-fm-get-together-to-help-kids-live-their-real-passion-in-radio/

Stories on 2nd May '13

Inside the Times 175 years' celebrations
Veteran adman and Exec Prez, BCCL gives a detailed account on The Times of India's 175 years' celebrations
http://www.mxmindia.com/2013/05/inside-the-times-175-years-celebrations/

Rishi Khiani's Ant Farm launches Fork Media
Ant Farm has activated India's first premium audience network platform with a bouquet of publishers on board
http://www.mxmindia.com/2013/05/ex-times-employees-launch-fork-media/

Debrief: Mirinda:  Needs more madness!
A suggestion for the creative team: Guys, raise the pagalpanti level, make it crazier. Madder the treatment, better would be the brand recall. Now that you've chosen the wacko route, go all out, don't stop at silly, childish pranks
http://www.mxmindia.com/2013/05/debrief-mirinda-needs-more-madness/

McDonald's becomes 'Pakka Indian'
Conceptualized by Leo Burnett, the new TVC from McDonald's introduces two new 'Pakka Indian' burgers
http://www.mxmindia.com/2013/05/mcdonalds-becomes-pakka-indian/

Times Internet partners AIR for live IPL commentary
Live commentary and match updates will be broadcast on All India Radio (AIR) in English and Hindi
http://www.mxmindia.com/2013/05/times-internet-partners-air-for-live-ipl-commentary-2/

Zee Cinema plans to add a punch at primetime with South Indian films
Zee Cinema has launched a two-week-long festival of popular southern blockbusters dubbed in Hindi - 'South Ka Super Punch'
http://www.mxmindia.com/2013/05/zee-cinema-plans-to-add-a-punch-at-primetime-with-south-indian-films/

Chat live while watching TV
iCouch, the Android mobile app, has been developed by iDubba
http://www.mxmindia.com/2013/05/chat-live-while-watching-tv/

ANCHOR | One Big Idea by KV (Pops) Sridhar: Smartphones herald the new technological world order

http://www.mxmindia.com/2013/05/one-big-idea-by-kv-pops-sridhar-smartphones-herald-the-new-technological-world-order/

Stories on 9th Jan '13

LGBT as TG: For pride and prosperity
With many in India's Lesbian Gay Bisexual and Transgender community coming out of the closet, they form an all-new target group for marketers
http://www.mxmindia.com/2013/01/lgbt-as-tg-for-pride-and-prosperity/

TBWA\India acquires digital arms with Magnon
TBWA has acquired digital services firm Magnon Group to beef up its digital operations
http://www.mxmindia.com/2013/01/tbwaindia-acquires-digital-arms-with-magnon/

Times Internet partners Gawker media to drive Gizmodo, Lifehacker
Times Internet has entered into a strategic partnership with American independent online media company Gawker Media, under which it will manage and drive local Indian destinations for Gizmodo.com and Lifehacker.com
http://www.mxmindia.com/2013/01/times-internet-partners-gawker-media-to-drive-gizmodo-lifehacker/

InMobi acquires Overlay Media
Bangalore-based independent mobile advertising network InMobi has announced the acquisition of Overlay Media, experts in context aware computing
http://www.mxmindia.com/2013/01/inmobi-acquires-overlay-media/

OgilvyOne names one more Senior CD for its Mumbai team
Roy Menezes joins OgilvyOne, Mumbai, as Senioe Creative Director. He will partner Burzin Mehta to lead digital creative for OgilvyOne, Mumbai
http://www.mxmindia.com/2013/01/ogilvyone-names-one-more-senior-cd-for-its-mumbai-team/

Anil Thakraney: Block the gas bags
How long will we allow ourselves to get fooled by these frauds? How long will we allow the world to laugh at our expense? How long will we let these charlatans use us?
http://www.mxmindia.com/2013/01/anil-thakraney-block-the-gas-bags/

Anchor | One Big Idea by Sam Balsara: Do TV a favour by adding another medium
From an advertiser’s perspective, the one idea that I would like to propose to advertisers who use TV heavily is to supplement their ad spends in TV
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-sam-balsara-do-tv-a-favour-by-adding-another-medium/

Anchor | One Big Idea by Sanjay Trehan: Seamless convergence key to success
Few would disagree with Mahatma Gandhi’s observation that the soul of India lives in its villages.
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-sanjay-trehan-seamless-convergence-key-to-success/

LinkedIn appoints Nishant Rao as country manager, India
Global professional network LinkedIn has announced the appointment of Nishant K Rao as the new country manager for India
http://www.mxmindia.com/2013/01/linkedin-appoints-nishant-rao-as-country-manager-india/

BBC World News launches new studios, programming, presenters
The BBC's international television news channel, BBC World News, is unveiling a dramatic new look next week when it re-launches from new studios in central London
http://www.mxmindia.com/2013/01/bbc-world-news-launches-new-studios-programming-presenters/

Triton makes tyre brand Ralson flex its muscles
Triton Communications has reintroduced Ralco Tyres, one of India's largest manufacturers of bicycle and automobile tyres, into the competitive tyre market, with wrestler Sushil Kumar as its champion

http://www.mxmindia.com/2013/01/triton-makes-tyre-brand-ralson-flex-its-muscles/

Stories on 11th April

My experiences around building brands & teams will come in handy: Haresh Chawla
No, he's not moving to a rival media conglomerate. The former Network 18 Group CEO is joining erivate equity firm India Value Fund Advisors as Partner
http://www.mxmindia.com/2012/04/my-experiences-around-building-brands-teams-will-come-in-handy-at-ivfa-haresh-chawla/

GroupM study says global web spends up 16% in 2011
Internet advertising hit $84.8 billion in 2011, representing a 16 percent increase over the previous year, according to a new report from GroupM
http://www.mxmindia.com/2012/04/groupm-study-says-global-web-spends-up-16-in-2011/

Maxus names Madhvi Pahwa as first global talent director
Ms Pahwa will be based in India, reflecting shifting global priorities and opportunities
http://www.mxmindia.com/2012/04/madhvi-pahwa-is-first-global-talent-director-maxus/

Pradeep Gairola quits Times Internet, joins Meritnation as COO
Pradeep Gairola joins Naukri group's Meritnation as COO
http://www.mxmindia.com/2012/04/pradeep-gairola-quits-times-internet-joins-meritnation-as-coo/

8 days to Go-Goafest: Ajay Kakar on why the client frat should not attend Goafest!
Ajay Kakar lists reasons why a client should rather than not attend GoaFest 2012
http://www.mxmindia.com/2012/04/8-days-to-go-goafest-ajay-kakar-on-why-the-client-frat-should-not-attend-goafest/

Havas Media announces expansion of its sports & entertainment ops
Boosts the brand engagement offer of the Havas Sports & Entertainment network with the acquisition of US-based experiential market leader ignition
http://www.mxmindia.com/2012/04/havas-media-announces-expansion-of-its-sports-entertainment-ops/

George P Johnson launches Audience Marketing Division
This is in line with its aggressive growth plans as part of its 10th year celebrations in India market
http://www.mxmindia.com/2012/04/george-p-johnson-launches-audience-marketing-division/

Vodafone pushes to access net via phone
Created by O&M, the campaign proposition is of “internet is fun” to be substantiated by products that make internet fun to use on Vodafone network
http://www.mxmindia.com/2012/04/vodafone-pushes-to-access-net-via-phone/

Symphony's Garmi at large
DDB Mudra group creates an innovative campaign for Symphony
http://www.mxmindia.com/2012/04/symphonys-garmi-at-large/

H&R Block appoints Onads as Marketing and Communication Partner
Onads appointed H&R Block's marketing & communications agency for their India launch. The business was won after a multi-agency pitch.
http://www.mxmindia.com/2012/04/hr-block-appoints-onads-as-marketing-and-communication-partner/

Radhika Das to join DDB Mudra Delhi as Vice President
She will be in-charge of some of the major clients handled out of the Delhi office such as Dabur Jaypee, Nestle and Mother Dairy.
http://www.mxmindia.com/2012/04/radhika-das-to-join-ddb-mudra-delhi-as-vice-president/

UTV Indiagames gets 'IPL Cricket Fever'
Brands like Volkswagen & Parle 20-20 cookies have joined hands with UTV to launch the official IPL season 5 mobile game
http://www.mxmindia.com/2012/04/utv-indiagames-gets-ipl-cricket-fever/

BIGFlix takes consumer entertainment to a new level on Micromax Funbook
BIGFlix+ all set to entertain consumers on the Funbook tablet by Micromax
http://www.mxmindia.com/2012/04/bigflix-takes-consumer-entertainment-to-a-new-level-on-micromax-funbook/

The Anchor: Sanjeet Singhai on 6 reasons how brands benefit by specific ad solutions
With advertising, brands can rationally differentiate themselves by highlighting their unique selling points which makes it stand different from other brands
http://www.mxmindia.com/2012/04/the-anchor-sanjeet-singhai-on-6-reasons-how-brands-benefit-by-specific-ad-solutions/

Anil Thakraney: Cag awards: Need to be revived
I wasn't even aware that Cag awards still exist. They've become so low profile and unhappening in recent years, I imagined they had shut shop some years ago
http://www.mxmindia.com/2012/04/anil-thakraney-cag-awards-need-to-be-revived/