Stories on 2nd May '13

Inside the Times 175 years' celebrations
Veteran adman and Exec Prez, BCCL gives a detailed account on The Times of India's 175 years' celebrations
http://www.mxmindia.com/2013/05/inside-the-times-175-years-celebrations/

Rishi Khiani's Ant Farm launches Fork Media
Ant Farm has activated India's first premium audience network platform with a bouquet of publishers on board
http://www.mxmindia.com/2013/05/ex-times-employees-launch-fork-media/

Debrief: Mirinda:  Needs more madness!
A suggestion for the creative team: Guys, raise the pagalpanti level, make it crazier. Madder the treatment, better would be the brand recall. Now that you've chosen the wacko route, go all out, don't stop at silly, childish pranks
http://www.mxmindia.com/2013/05/debrief-mirinda-needs-more-madness/

McDonald's becomes 'Pakka Indian'
Conceptualized by Leo Burnett, the new TVC from McDonald's introduces two new 'Pakka Indian' burgers
http://www.mxmindia.com/2013/05/mcdonalds-becomes-pakka-indian/

Times Internet partners AIR for live IPL commentary
Live commentary and match updates will be broadcast on All India Radio (AIR) in English and Hindi
http://www.mxmindia.com/2013/05/times-internet-partners-air-for-live-ipl-commentary-2/

Zee Cinema plans to add a punch at primetime with South Indian films
Zee Cinema has launched a two-week-long festival of popular southern blockbusters dubbed in Hindi - 'South Ka Super Punch'
http://www.mxmindia.com/2013/05/zee-cinema-plans-to-add-a-punch-at-primetime-with-south-indian-films/

Chat live while watching TV
iCouch, the Android mobile app, has been developed by iDubba
http://www.mxmindia.com/2013/05/chat-live-while-watching-tv/

ANCHOR | One Big Idea by KV (Pops) Sridhar: Smartphones herald the new technological world order

http://www.mxmindia.com/2013/05/one-big-idea-by-kv-pops-sridhar-smartphones-herald-the-new-technological-world-order/

Stories on 6th March

IRS Q4 2011: Dailies flourish Year-on-Year
Eight of the Top 10 publications have grown in their AIR (Average Issue Readership) Year-on-Year (YoY). Daily Thanthi, Lokmat and Dainik Bhaskar have registered the highest growths in AIR
http://www.mxmindia.com/2012/03/irs-q4-2011-dailies-flourish-year-on-year/

IRS Q4 2011: Not much change in rankings but dailies witness significant growth
Most of the dailies, be it Hindi, English or other regional languages, have shown an upward trend in their readership, as indicated by the Average Issue Readership figures
http://www.mxmindia.com/2012/03/irs-2011q4-not-much-change-in-rankings-but-dailies-witness-significant-growth/

IRS Q4 2011: Same old magazine story
English magazines may bring some respite to the sector after the results of the 2011 Q4 IRS show an overall lack of growth.
http://www.mxmindia.com/2012/03/irs-2011q4-same-old-magazine-story/

IRS Q4 2011: Media consumption grows but Radio and Cinema continue to decline
After the Internet, C&S is the second largest medium to have grown in double digits i.e. a CAGR of 13.9 per cent
http://www.mxmindia.com/2012/03/irs-2011-q4-media-consumption-grows-but-radio-and-cinema-continue-to-decline/

Havas Media wins Air France global account
As the global agency of record, MPG and Havas Digital will continue to handle both the online and offline media responsibilities for the airline in all 54 Air France markets
http://www.mxmindia.com/2012/03/havas-media-wins-air-france-global-account/

Neo nets Micromax to sponsor Asia Cup 2012
Bags title sponsorship for biggest cricket championship inAsiafor the second consecutive year
http://www.mxmindia.com/2012/03/neo-nets-micromax-to-sponsor-asia-cup-2012/

Sahara One hikes ad tariff post healthy ratings
Sahara One Media and Entertainment’s Hindi GEC Sahara One has increased its ad rates three times on account of improved performance over the last few months.
http://www.mxmindia.com/2012/03/sahara-one-hikes-ad-tariff-post-healthy-ratings/

RAMcheck: More surprises for FM players
Radio City, Radio Mirchi, Big FM, Red FM, Fever FM, Radio One, Oye! FM were some of the top FM stations in the big four metros
http://www.mxmindia.com/2012/03/ramcheck-more-surprises-for-fm-players/

Chaitanya Prabhu joins Jump Games as Business Head
Mr Prabhu has an experience of over 13 years, out of which seven have been in pure digital arena
http://www.mxmindia.com/2012/03/chaitanya-prabhu-joins-jump-games-as-business-head/

ASCI upholds complaints against 17 of 31 ads
The Consumer Complaints Council (CCC) of ASCI upheld complaints made against 17 advertisements, from various sectors like agro products, deos, and Home Shopping Networks
http://www.mxmindia.com/2012/03/asci-upholds-complaints-against-17-of-31-ads/

7 reasons all creative agencies must be at GoaFest
Not going to GoaFest? Fix that, in seven shakes of an aircraft’s tail! Dhunji Wadia tells you why
http://www.mxmindia.com/2012/03/7-reasons-all-creative-agencies-must-be-at-goafest/

Debrief: Where's the Fevi magic?
This ad is from the house of Fevicol, and these guys have set a very high benchmark for themselves. When you view the new ad in that context, it’s a let-down
http://www.mxmindia.com/2012/03/debrief-wheres-the-fevi-magic/

Freaking News: SP goes UP, Times Now went down
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/03/freaking-news-sp-goes-up-times-now-went-down/