Stories on 1st Nov '13

Why Unilever CEO Paul Polman doesn't like to worry...
...except of growing so big that there is a fear of being internally focused and losing passion about the consumer
http://www.mxmindia.com/2013/11/why-unilever-ceo-paul-polman-doesnt-like-to-worry/

Recording-breaking ratings for Chennai Express helps Zee create Diwali 'dhamaka' in GEC-land
The Shah Rukh Khan-starrer's premiere on Zee TV garners a record breaking 19541 TVTs and the channel soars to No.1 position this Diwali!
http://www.mxmindia.com/2013/11/recording-breaking-ratings-for-chennai-express-helps-zee-create-diwali-dhamaka-in-gec-land/

Watch out! The shopper next to you could be fake
This Diwali, brands hiring hordes of mystery shoppers for surreptitious research
http://www.mxmindia.com/2013/11/watch-out-the-shopper-next-to-you-could-be-fake/

OMI is now Laqshya Solutions
The Laqshya group's Outdoor Media Integrated (OMI) divisision is being rechristened Laqshya Solutions
http://www.mxmindia.com/2013/11/omi-is-now-laqshya-solutions/

Ranjona Banerji: Be damned if you write about the Right!
Ranjona Banerji on the perils of writing negatives on the BJP and the RSS, RTI, media ethics and HT Mumbai's series on Mumbai's roads
http://www.mxmindia.com/2013/11/ranjona-banerji-be-damned-if-you-write-about-the-right/

Shailesh Kapoor: The much-abused media word: Passion!
Passion is instinctive. You can't prepare for it. And you don't have to work hard to communicate it. If you are truly passionate, it reflects in your identity, writes Shailesh Kapoor
http://www.mxmindia.com/2013/11/shailesh-kapoor-the-much-abused-media-word-passion/

Stories on 12th Aug '13

Epic way to break clutter
The soon-to-be-launched channel hopes to strike it big with audiences and advertisers with its mix of history and mythology, says biz head Aparna Pandey
http://www.mxmindia.com/?p=52762

Attracted by self-service format, more men take to shopping
Four years ago, women shoppers accounted for around 55% of the consumers in modern retail. Today, up to 70% shoppers are male consumers, be it single, with family or friends.
http://www.mxmindia.com/?p=52794

The Hindu enters Mumbai via student edition
The Hindu in School was launched by Maharashtra CM Prithviraj Chavan last Thursday
http://www.mxmindia.com/?p=52770

Tata Motors cars to be integrated in '24' as part of sponsorship deal with Colors
Presenting sponsor tie-up with the GEC assures Tata Motors visibility beyond the 30-sec commercials
http://www.mxmindia.com/?p=52697

Print thriving in digital age is theme of INMA South Asia conf
The International Newsmedia Association (INMA) will host its seventh annual South Asia Conference in New Delhi on August 22-23 with 'Print: Thriving in the Age of Digital' as its theme
http://www.mxmindia.com/?p=52788

Anirban Chaudhuri joins Draftfcb+Ulka in Delhi
Draftfcb+Ulka has recently taken on board Anirban Chaudhuri as Head of Strategic Planning for its Delhi operations
http://www.mxmindia.com/?p=52763

Anil Thakraney: Prison Break Diary
In desi soaps, you can not only predict what will happen in the next episode, you can correctly guess the story twenty episodes down the line, writes Anil Thakraney
http://www.mxmindia.com/?p=52759

Amith Prabhu: Learning Public Relations from the Pope
If business leaders, politicians and celebrities want to make a sincere difference in their outreach, there is a lot they can learn from Pope Francis, writes Amith Prabhu
http://http//www.mxmindia.com/?p=52779

Reviewing the Reviews: Chennai Express gets 2-2.5 stars
Deepa Gahlot scans the various reviews of Chennai Express and finds that except for a few regulars who are prone to flattery, they were mostly scathing
http://www.mxmindia.com/?p=52760

HT Media extends 'Brunch' equity to 'Brunch Night'
After Brunch Dialogues in Mumbai, HT Media launched 'The Brunch Night' last week
http://www.mxmindia.com/?p=52764

Stories on 1st Aug '13

How the media agency networks stack up post Publicis-Omincom merger as per RECMA
The Paris-based research firm releases its rankings on overall billings and network-wised billing
http://www.mxmindia.com/2013/08/how-the-media-agency-networks-stack-up-post-publicis-omincom-merger-as-per-recma/

Zee pays Rs 40+ cr for Chennai Express for its upcoming channel '& Pictures'
Zee Entertainment pays Rs 40 crore plus for satellite rights of Shah Rukh Khan starrer Chennai Express for its upcoming channel '& Pictures'
http://www.mxmindia.com/2013/08/zee-pays-rs-40-cr-for-chennai-express-for-its-upcoming-channel-pictures/

Effie Asia-Pacific launched with C4As
Leading marketing effectiveness award will now have an APAC version
http://www.mxmindia.com/2013/08/effie-asia-pacific-launched-with-c4as/

Dhanush is the new face of Center Fresh
Kolaveri Di and Raanjhana star Dhanush has been signed on as brand ambassador by confectionary-maker Perfetti Van Melle India
http://www.mxmindia.com/2013/08/dhanush-is-the-new-face-of-center-fresh/

Star joins hands with Bollywood, all fund-raiser event ad rev for Uttarakhand relief
Star India plans Independence Day fund-raiser event with film stars
http://www.mxmindia.com/2013/08/star-joins-hands-with-bollywood-all-fund-raiser-event-ad-rev-for-uttarakhand-relief/

Ritu Midha: News channels must build differentiators
It is the same reality show across news channels, with nearly similar participants on all of them. What changes is the anchor or the NJ (news jockey), writes Ritu Midha
http://www.mxmindia.com/2013/08/ritu-midha-news-channels-must-build-differentiators/

Worldoo gets kids into giving with CRY
The first ever online campaign with CRY teaches kids into the art of giving
http://www.mxmindia.com/2013/08/worldoo-gets-kids-into-giving-with-cry/

Debrief: Verito Vibe: Where's the Vibe?
The differential factor can goes for a toss when when you extend the brand personality. The Vibe should have come with its own attitude, writes Anil Thakraney
http://www.mxmindia.com/2013/08/debrief-verito-vibe-wheres-the-vibe/

SMG Convonix is now a Google Analytics Certified Partner
The Starcom MediaVest Group digital marketing consulting arm is certified to be a Google Analytics Certified Partner (GACP)

http://www.mxmindia.com/2013/08/smg-convonix-is-now-a-google-analytics-certified-partner/