Stories on 29th Feb '16

10 Amul topicals that effectively capture the Budget over the years
MxMIndia brings you a pick of the ads released by Amul around the Union Budget
http://www.mxmindia.com/?p=87008

Indrani Sen: Rural Media: Moving from Darkness to Light
In her column this fortnight, Indrani Sen brings us excerpts from a recent conversation she had with Impact Communications and RMAI President Sanjay Kaul
http://www.mxmindia.com/?p=87001

Kinetic unveils new analytic function 'SAS'
Major advancement for campaign optimization andvaluing OOH's ROI
http://www.mxmindia.com/?p=86984

McCann looks to lead from the front at Goafest
McCann has been No.1 most awarded agency in India for last three years (International Gunn report)
http://www.mxmindia.com/?p=86980

Havas Worldwide appoints new Digital head for Gurgaon office
Divya joins from Razorfish and brings on board 10 years of experience in leading Fortune 500 brands through digital transformation
http://www.mxmindia.com/?p=86981

Havas Media wins integrated media mandate of Amplifon
The account will be handled from the agency Gurgaon office
http://www.mxmindia.com/?p=86983

Amith Prabhu: Securing a better future
How will new recruits get any better if we do not invest time and resources collectively to make them get better, writes Amith Prabhu

http://www.mxmindia.com/?p=87007

Stories on 25th Feb '13

MxM Mondays: What M&E wants from this year's Budget
Stakeholders and consultants on their expectations from the Union Budget, set to to be presented on Thursday, February 28
http://www.mxmindia.com/2013/02/mxm-mondays-what-me-wants-from-this-years-budget/

Jaldi 5 with Sunil Manocha: Aggressive expansion is the motto
Competition is as fierce as the matches on our TV screens, and it is an exciting time, Nimbus Sports' COO Sunil Manocha tells MxMIndia
http://www.mxmindia.com/2013/02/jaldi-5-with-sunil-manocha-aggressive-expansion-is-the-motto/

ad:tech 2013 focuses on integrated digital marketing
According to speakers, gamification will become a global phenomenon by 2016; CMOs will be buying more technology than CIOs by 2017
http://www.mxmindia.com/2013/02/adtech-2013-focuses-on-integrated-digital-marketing/

Yahoo! India and Southeast Asia MD, Arun Tadanki resigns
Arun Tadanki quits Yahoo! India to play a "very different role within the Internet ecosystem, beyond our region"
http://www.mxmindia.com/2013/02/yahoo-india-and-southeast-asia-md-arun-tadanki-resigns/

Reviewing the Reviews: Kai Po Che
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/02/reviewing-the-reviews-kai-po-che/

Anil Thakraney: Role Model Premji
A big salaam to Azim Premji. One thing's for sure: He must definitely sleep well at night, certainly better than a whole lot of other Indian industrialists. Sharing happiness can do that to one, others should try it out
http://www.mxmindia.com/2013/02/anil-thakraney-role-model-premji/

Media captains in Bhubaneswar for Sambad Conclave
Media biggies congregate in Bhubaneswar for a Media Conclave organized by Odiya daily Sambad
http://www.mxmindia.com/2013/02/media-captains-in-bhubaneswar-for-sambad-conclave/

BoxTV inks deals with Sony Pictures Television and Disney UTV
The tie-up will enable Box TV to offer premium titles on its video streaming service
http://www.mxmindia.com/2013/02/boxtv-inks-deals-with-sony-pictures-television-and-disney-utv/

ANCHOR | ONE BIG IDEA: One Big Idea by Suresh Srinivasan: Being conversational will matter
One must look at the overall landscape of the media industry to understand the survival and growth strategy
http://www.mxmindia.com/2013/02/one-big-idea-by-suresh-srinivasan-being-conversational-will-matter/

ANCHOR | ONE BIG IDEA: One Big Idea by Sajjan Kumar: Internet - the productivity tool par excellence
The internet is the one of the biggest technological innovations mankind has ever had, which surely seems to have stirred a revolution
http://www.mxmindia.com/2013/02/one-big-idea-by-sajjan-kumar-internet-the-productivity-tool-par-excellence/