Stories on 7th Apr '17

Day 1 @ Goafest: It's celebration time
Acharya Balkrishna of Patanjali was the star speaker of Day 1 which also saw the presenting of the Media and Publisher Abby
http://www.mxmindia.com/?p=101699

Shailesh Kapoor: VOD Services: Bollywood's Latest Saviour
While original series were the talking point in the VOD space till a year ago, it's the film content available on VOD platforms that's an interesting point of study too, writes Shailesh Kapoor
http://www.mxmindia.com/?p=101694

Mindshare tops Media Abby again. Maxus & Madison in Top 3
There were a total of 1128 entries from 94 entrants. There were 53 awards given away, of which 10 were golds and 26 silvers. There was no Grand Prix given away
http://www.mxmindia.com/?p=101695

Ranjona Banerji: Let's examine the media's role in the destruction of India
"We are now told that "India's brave men" have been rescuing "Kashmiris". If there were floods in Bengal, would the headline read, "India's brave men rescue Bengalis"? Tamils? Gujaratis? Rajasthanis? How does India work for TV? Is Kashmir part of India or not? Or is it only about the subtext? Which as far as one can understand the petty mind of an Indian news anchor, might read like this: "Because there is a separatist movement in Kashmir, Kashmiris are inherently traitors to India. Kashmiris throw stones at the Indian Armed and Security Forces. Kashmiris can be Muslim. Kashmiris can be terrorists. Kashmiris can be pro-Pakistani. Therefore when the Indian Army conducts rescue operations in Kashmir, it is rescuing "Kashmiris" and not Indians and they do not deserve this help," writes Ranjona Banerji
http://www.mxmindia.com/?p=101698

Rediff appoints Siddhant Lahiri as Head - Strategic Planning in Mumbai
His experience spreads across categories like FMCG, Food, Beverages, Personal Care, OTC products and Automobiles
http://www.mxmindia.com/?p=101721

ASCI introduces a new initiative for its e-learning course
Announces an exciting Contest inviting practitioners to create a 60 sec Video on the theme - "An Advertising Brief is incomplete without the ASCI code"
http://www.mxmindia.com/?p=101723

Tenon Group revamps brand logo
The contemporized logo with its modern look, colour and lines captures the new positioning
http://www.mxmindia.com/?p=101722

Percept One announced as Transform Maharashtra's communication agency
It is an initiative by the Chief Minister of Maharashtra
http://www.mxmindia.com/?p=101648

Value 360 Communications announces partnership with Lewis
Lewis's global client roster will be able to tap into Value 360's local expertise
http://www.mxmindia.com/?p=101594

92.7 Big FM adds 14 new stations in one go
With the launch of additional 14 stations, 5 new stations will be added in Maharashtra and Goa (Pune, Nagpur, Kolhapur, Aurangabad and Ahmednagar), making it a total of 8 stations
http://www.mxmindia.com/?p=101724

Stories on 10th Aug '15

Big Nite for the Datawallahs!
Unilever was Client of the Year at while OgilvyOne Worldwide was Agency of the Year at the DMA Asia Echo Awards held last week
http://www.mxmindia.com/2015/08/big-nite-for-the-datawallahs/

Shavon Barua joins PHD as managing partner. to manage HUL digital mandate
With two decades of experience in creative agencies, this is the first time she will explore her opportunities at a media agency
http://www.mxmindia.com/2015/08/shavon-barua-joins-phd-as-managing-partner-to-manage-hul-digital-mandate/

With Raksha Bandhan in mind, Facebook to launch online shopping fest with GroupM
The plan involves setting up a website in association with media agency conglomerate GroupM between August 12 and August 29, the day of the festival
http://www.mxmindia.com/2015/08/with-raksha-bandhan-in-mind-facebook-to-launch-online-shopping-fest-with-groupm/

'Fight cancer with dignity', says HDFC Life's new campaign
First time ever a celebrity speaks on behalf of the Brand
http://www.mxmindia.com/2015/08/fight-cancer-with-dignity-says-hdfc-lifes-new-campaign/

Mumbai to host first edition of EEMAX Global Awards 2015
The presentation ceremony will be held in Mumbai, India in September 2015
http://www.mxmindia.com/2015/08/mumbai-to-host-first-edition-of-eemax-global-awards-2015/

Amith Prabhu: The season of PR events is here!
India now has three to four signature events and globally there are a handful of global events that one should consider attending, writes Amith Prabhu
http://www.mxmindia.com/2015/08/amith-prabhu-the-season-of-pr-events-is-here/

NXT Digital gains impressive foothold in just 3 weeks
Will enable the cable fraternity in DAS Phase III and IV markets to remain independent, own their network and go digital as per Government mandate and within deadlines

http://www.mxmindia.com/2015/08/nxt-digital-gains-impressive-foothold-in-just-3-weeks/

Stories on 8th May '15

Ruling it with the Game of Thrones
Monica Tata, MD, HBO South Asia on the simulcast of the mega-show and how its ad-free simulcast is helping pull people out of the pirated stuff
http://www.mxmindia.com/2015/05/ruling-it-with-the-game-of-thrones/

Shailesh Kapoor: Salman Verdict: If GECs won't entertain you, News Channels will
There is no such entity as "the Indian media". It is a mere collection of individual businesses, engaged in cut-throat competition, often taking jibes at each other, through promos and readership claims and counter-claim ads, writes Shailesh Kapoor
http://www.mxmindia.com/2015/05/shailesh-kapoor-salman-verdict-if-gecs-wont-entertain-you-news-channels-will/

Reliance Broadcast Network integrates leadership team across Radio & TV. Lavneesh Gupta quits
Reliance Broadcast Network Limited has announced an integration of its senior management tea to work across its radio and television divisions
http://www.mxmindia.com/2015/05/reliance-broadcast-network-integrates-leadership-team-as-lavneesh-gupta-quits/

Rajasthan Patrika to launch Catch News with Shoma Chaudhury at helm
Catch will be based out of New Delhi and will be run by former Tehelka grande dame Shoma Chaudhury. Catch's team of astute, experienced journalists and hardcore digital natives are a perfect reflection of its intriguing duality, the announcement says
http://www.mxmindia.com/2015/05/rajasthan-patrika-to-launch-catch-news-with-shoma-chaudhury-at-helm/

Hindi GEC pecking order same as last week as TAM releases Week 18 individual & household data
TAM has released data for Week 18 (April 26 to May 2) for CS Households and Individuals for HSM and All-India, offering a comparison between Week 18 and Week 17
http://www.mxmindia.com/2015/05/hindi-gec-pecking-order-same-as-last-week-as-tam-releases-week-18-individual-household-data/

Culture Machine unveils tech solutions for data analysis
A new technology solution that combines Big Data and Content, across platforms, to glean incredible new insights into audiences, content and brands
http://www.mxmindia.com/2015/05/culture-machine-unveils-tech-solutions-for-data-analysis/

Boutique agency Naidu & Punjabi launched in Mumbai
Keshav was voted by Clio as one of the Top 12 Global Creative Directors under 30 and Kahini is a second generation art director
http://www.mxmindia.com/2015/05/boutique-agency-naidu-punjabi-launched-in-mumbai/

LinkedIn crosses 30-million member mark in India
Members from diverse backgrounds are building their professional brand on LinkedIn
http://www.mxmindia.com/2015/05/linkedin-crosses-30-million-member-mark-in-india/

B Natural highlights 'taste' factor in new TVC
The new B Natural commercial conceptualized by GREY group India 2015 is being aired across all popular south and selective northern channels and has a strong regional presence

http://www.mxmindia.com/2015/05/b-natural-highlights-taste-factor-in-new-tvc/

Stories on 2nd Mar '15

So what was the Budget like for M&E?
A cross-section of captains of media and entertainment companies tell us how they found Arun Jaitley's Budget 2015
http://www.mxmindia.com/2015/03/so-what-was-the-budget-like-for-me/

NewsStand: How the Newspapers displayed the Budget 2015 news on their Page 1s
A look at how select newspapers displayed the Budget 2015 news on their front page
http://www.mxmindia.com/2015/03/newsstand-how-the-newspapers-displayed-the-budget-2015-news-on-their-page-1s/

Askme hires JWT, earmarks Rs 350-crore advertising budget
With a Rs 350 crore budget, Askme could well make it to the largest advertiser among Indian online companies, ahead of ecommerce biggies Flipkart, Snapdeal and Amazon India
http://www.mxmindia.com/2015/03/askme-hires-jwt-earmarks-rs-350-crore-advertising-budget/

Homecoming for Tarun Rai as he takes charge as CEO, JWT South Asia
Tarun Rai formally assumed the role of Chief Executive Officer J. Walter Thompson South Asia today (March 2, 2015)
http://www.mxmindia.com/2015/03/homecoming-for-tarun-rai-as-he-takes-charge-as-ceo-jwt-south-asia/

Hakuhodo Percept unveils new campaign for Sony Bravia Triluminos TV
The new TVC allows consumers to feel the magic of colour whilst experiencing the best of cricketing action on the TV set
http://www.mxmindia.com/2015/03/hakuhodo-percept-unveils-new-campaign-for-sony-bravia-triluminos-tv/

NewsX unveils new campaign to highlight core positioning
A campaign initiated to enable the viewers to see beyond the apparent
http://www.mxmindia.com/2015/03/newsx-unveils-new-campaign-to-highlight-core-positioning/

New promotional campaign for Micromax Canvas Selfie unveiled
TVC showcases how a girl can carry her style and beauty entourage in her phone and get instantly glamorous
http://www.mxmindia.com/2015/03/new-promotional-campaign-for-micromax-canvas-selfie-unveiled/

Amith Prabhu: The art of Public Relations is changing
Peer influence, word-of-mouth marketing, new connections are all taking place at these weekend events around the country, notes Amith Prabhu

http://www.mxmindia.com/2015/03/amith-prabhu-the-art-of-public-relations-is-changing/

Stories on 8th Dec 14

Adspend grew 13.2% in 2014, forecast for 2015: 13.3%:MagnaGlobal
India most dynamic among the four BRICs as per the media major's forecast + Interview with Venkatesh S, EVP, Director Intelligence Practice
http://www.mxmindia.com/2014/12/adspend-grew-13-2-in-2014-forecast-for-2015-13-3magnaglobal/

Mediaah! HuffPost and Times of India -- Great Match or Mismatch?
Do we think HuffPo India it has a future and is the Times of India-HuffPo marriage the right match or a mismatch, asks Pradyuman Maheshwari in Mediaah!.
http://www.mxmindia.com/2014/12/mediaah-huffpost-and-times-of-india-great-match-or-mismatch/

Havas Worldwide appoints Nirmalya Sen as CEO
No change is planned for the agency's management committee in India. He will report to Juan Rocamora, Chairman/CEO of Havas WW Asia Pacific.
http://www.mxmindia.com/2014/12/havas-worldwide-appoints-nirmalya-sen-as-ceo/

Lowe Lintas + Partners announces second edition of its apprenticeship program - LLAP 2
The second batch of LLAP will start on July 1, 2015 with the recruitment process currently underway.
http://www.mxmindia.com/2014/12/lowe-lintas-partners-announces-second-edition-of-its-apprenticeship-program-llap-2/

TAM numbers for Hindi & Regional Channels in Week 48
Presenting TAM data for Week 48 (November 23 to 29) for various Hindi and Regional Entertainment Channels in select India markets.
http://www.mxmindia.com/2014/12/tam-numbers-for-hindi-regional-channels-in-week-48/

RAM ratings for Week 47
Presenting RAM numbers for Week 47 - that's November 16 to 22, 2014.
http://www.mxmindia.com/2014/12/ram-ratings-for-week-4%e2%80%8b7/

Amith Prabhu: People make our business
We are only as good as the people who come in to PR and make a difference. The better we are the more respect we will command, writes Amith Prabhu.
http://www.mxmindia.com/2014/12/amith-prabhu-people-make-our-business/

Johari family buys back MaXposure Media from Gruner + Jahr
The Johari family started MaXposure in 2006 and scaled it to be one of the largest magazine publishers in India.
http://www.mxmindia.com/2014/12/johari-family-buys-back-maxposure-media-from-gruner-jahr/

Celkon hands over digital mandate to Liqvd Asia
The company will now be handling the entire digital mandate for this brand.
http://www.mxmindia.com/2014/12/celkon-hands-over-digital-mandate-to-liqvd-asia/

5th edition of Big Star Entertainment Awards announced
The first awards of the season will be a 100 per cent people?s choice offering, right from the nominations to the final winners
http://www.mxmindia.com/2014/12/5th-edition-of-big-star-entertainment-awards-announced/

Stories on 13th Nov 14

What the new government (and MIB) must do for Radio
Tarun Katial, CEO, Reliance Broadcast Network Limited, makes a case for the radio broadcast sector in India
http://www.mxmindia.com/2014/11/what-the-new-government-and-mib-must-do-for-radio/

Snapdeal leaves shoppers high and dry on sales day
The mess-up evoked the ire of hundreds of online shoppers, who took to social media to accuse the e-tailer of cheating them in the name of a 'big sale'.
http://www.mxmindia.com/2014/11/snapdeal-leaves-shoppers-high-and-dry-on-sales-day/

AOC enters tablets, smartphones category; undertakes promotional campaign on twitter
AOC has initiated the first of its kind campaign on twitter under hashtag #Myaocmobile
http://www.mxmindia.com/2014/11/aoc-enters-tablets-smartphones-category-undertakes-promotional-campaign-on-twitter/

North India CEOs to compete for CEOs Got Talent trophy
The event will feature CEOs from India Inc. who will pit their unique talents against each other
http://www.mxmindia.com/2014/11/north-india-ceos-to-compete-for-ceos-got-talent-trophy/

RAM ratings for Week 43
Starting this week, we will carry RAM ratings regularly.
http://www.mxmindia.com/2014/11/ram-ratings-for-week-43/

dna reveals 'Celebrity Columnists' for season 2
The season two celebrity line-up comprises an eclectic group ranging from Bollywood to health & nutrition, and stand-up comics to personality consultants
http://www.mxmindia.com/2014/11/dna-reveals-celebrity-columnists-for-season-2/

Helios Media to handle revenue monetisation for Fatafati
The channel that was launched last year has achieved the lead position among the youth of West Bengal

http://www.mxmindia.com/2014/11/helios-media-to-handle-revenue-monetisation-for-fatafati/

Stories on 18th Mar'13

MxM Mondays: Do journalists need to be qualified?
Yet again Press Council chief Justice Markandey Katju's suggestion that only journos must be professionally qualified has drawn angry comments. Mostly: Bosh!
http://www.mxmindia.com/2013/03/mxm-mondays-do-journalists-need-to-be-qualified/

GroupM India launches Y-Co to leverage talent of youth
GroupM the country's leading media agency network has announced the launch of a unique initiative aimed at leveraging the talent of its younger executives
http://www.mxmindia.com/2013/03/groupm-india-launches-y-co-to-leverage-talent-of-youth/

Havas appoints Abhishek Jain to head buying for West
The recently rebranded Havas Media India has appointed Abhishek Jain as Senior Vice President Investments, Havas Media India
http://www.mxmindia.com/2013/03/havas-media-appoints-abhishek-jain-to-head-buying-for-west/

Taproot tops @ Adfest as India is #13 in creativity
Taproot bagged the maximum number of finalist spots from amongst Indian agencies at the ongoing Adfest in Thailand
http://www.mxmindia.com/2013/03/taproot-bags-20-finalists-at-adfest-as-india-is-13-in-creativity-ranking/

BIG RTL to 'Thrill' Mumbai & Delhi
BIG RTL Thrill strengthens reach of channel to Mumbai and Delhi, to launch this week
http://www.mxmindia.com/2013/03/big-rtl-to-thrill-mumbai-delhi/

CLA creates dream sequence for Appy Fizz with Saif
For the national marketing campaign of Appy Fizz, Creativeland Asia has used brand ambassador Saif Ali Khan's dream as the new hangout spot for the drink
http://www.mxmindia.com/2013/03/creativeland-asia-creates-dream-sequence-for-appy-fizz-with-saif/

AdStrat: Polycab's first ad
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/03/adstrat-polycabs-first-ad/

Anil Thakraney: VVS: Very Very Sad
It's now a given; the moment a cricketer retires, by default he walks into the commentary box. The latest entrant, VVS Laxman, is painful to hear. He speaks poorly, provides zero insights, and has a voice that makes a sixer sound like a boring thingy
http://www.mxmindia.com/2013/03/anil-thakraney-vvs-very-very-sad/

BCCC conducts session on Portrayal of Women on TV
BCCC members and representatives of the channels discussed women-related thematic issues that ranged from sex, nudity, obscenity, stereotyping and violence
http://www.mxmindia.com/2013/03/bccc-conducts-session-on-portrayal-of-women-on-tv/

Palasa bags Streax Xenoh deodorants
The Mumbai-based agency has launched its new TVC 'Live Fearless' with 'Fearless' Ranvijay Singh
http://www.mxmindia.com/2013/03/palasa-bags-streax-xenoh-deodorants/

Sahara Q Shop set to expand in Maharashtra
Sahara Q Shop is set to launch its operations with 3,780 exclusive stores in the state of Maharashtra
http://www.mxmindia.com/2013/03/sahara-q-shop-set-to-expand-in-maharashtra/

ANCHOR | ONE BIG IDEA: One Big Idea by NP Sathyamurthy: Bundling is the way forward for regional channels
http://www.mxmindia.com/2013/03/one-big-idea-by-np-sathyamurthy-bundling-is-the-way-forward-for-regional-channels/

ANCHOR | ONE BIG IDEA: One Big Idea by Maheshwar Peri: Is ethical media viable any longer?
http://www.mxmindia.com/2013/03/one-big-idea-by-maheshwar-peri-is-ethical-media-viable-any-longer/

Stories on 13th Mar'13

#Frames2013: Time for the M&E sector to take the next audacious leap
A fiery exhortation to "take the next audacious leap" from Uday Shankar rang in FICCI-Frames 2013
http://www.mxmindia.com/2013/03/frames2013-time-for-the-me-sector-to-take-the-next-audacious-leap/


#Frames2013: Text of Uday Shankar's keynote
Text of FICCI's M&E chairperson and Star India CEO Uday Shankar's keynote speech at the Frames 2013 inauguration
http://www.mxmindia.com/2013/03/frames2013-text-of-uday-shankars-keynote/


#Frames2013: Unlocking M&E's true potential for a billion consumers
In an era when the consumer is king and is faced with an array of choices for consumption, the challenge is engaging the growing audience and hiring the right people
http://www.mxmindia.com/2013/03/frames2013-unlocking-mes-true-potential-for-a-billion-consumers/


#Frames2013: Making Phase 2 of TV digitization a reality
In the session on 'The second phase of TV digitization' noted panelists from the sector came together to discuss and mull options of making the exercise a more robust and achievable one
http://www.mxmindia.com/2013/03/frames2013-making-phase-2-of-tv-digitization-a-reality/


#Frames2013: The key is to know your markets and its demands: Anne Sweeney
At the first keynote of the 14th FICCI-Frames convention, Anne Sweeney, co-chair Disney Media Networks and President, Disney-ABC Television group, talked about how local markets and local culture play an important role for any programme or format to work in different countries
http://www.mxmindia.com/2013/03/frames2013-the-key-is-to-know-your-markets-and-its-demands-anne-sweeney/


#Frames2013: Need to grow the kids' pie further
As audiences for children's channels expand to include the entire family, among the chief challenges is keeping the genre viable
http://www.mxmindia.com/2013/03/frames2013-need-to-grow-the-kids-pie-further/


Taproot goes great Gunns, No 1 in India
The Gunn Report 2012 ranks the agency at the top among the most awarded agencies in India
http://www.mxmindia.com/2013/03/taproot-goes-great-gunns-no-1-in-india/


Whistling Woods, DY Patil Group set up film & media school in Pune
The DY Patil Group and Whistling Woods International have announced that they are jointly setting up an Institute of Film, Media & Communication. It will start operations in August this year
http://www.mxmindia.com/2013/03/whistling-woods-dy-patil-group-set-up-film-media-school-in-pune/


Anil Thakraney: The Ram Singh conspiracies
Conspiracies make for juicy gossip sessions. No one is willing to even accept the possibility that Singh may have simply killed himself in the dead of the night
http://www.mxmindia.com/2013/03/anil-thakraney-the-ram-singh-conspiracies/


Mahindra Reva launches 'Ask' movement
The movement urges people to ask questions about issues that matter, in order to 'Drive Positive Change'.
http://www.mxmindia.com/2013/03/mahindra-reva-launches-ask-movement/


MTV's new reality shows takes a dig at reality shows
With reality shows becoming norm on every channel, MTV has launched a brand new TV series, MTV Reality Stars
http://www.mxmindia.com/2013/03/mtvs-new-reality-shows-takes-a-dig-at-reality-shows/

Stories on 25th Feb '13

MxM Mondays: What M&E wants from this year's Budget
Stakeholders and consultants on their expectations from the Union Budget, set to to be presented on Thursday, February 28
http://www.mxmindia.com/2013/02/mxm-mondays-what-me-wants-from-this-years-budget/

Jaldi 5 with Sunil Manocha: Aggressive expansion is the motto
Competition is as fierce as the matches on our TV screens, and it is an exciting time, Nimbus Sports' COO Sunil Manocha tells MxMIndia
http://www.mxmindia.com/2013/02/jaldi-5-with-sunil-manocha-aggressive-expansion-is-the-motto/

ad:tech 2013 focuses on integrated digital marketing
According to speakers, gamification will become a global phenomenon by 2016; CMOs will be buying more technology than CIOs by 2017
http://www.mxmindia.com/2013/02/adtech-2013-focuses-on-integrated-digital-marketing/

Yahoo! India and Southeast Asia MD, Arun Tadanki resigns
Arun Tadanki quits Yahoo! India to play a "very different role within the Internet ecosystem, beyond our region"
http://www.mxmindia.com/2013/02/yahoo-india-and-southeast-asia-md-arun-tadanki-resigns/

Reviewing the Reviews: Kai Po Che
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/02/reviewing-the-reviews-kai-po-che/

Anil Thakraney: Role Model Premji
A big salaam to Azim Premji. One thing's for sure: He must definitely sleep well at night, certainly better than a whole lot of other Indian industrialists. Sharing happiness can do that to one, others should try it out
http://www.mxmindia.com/2013/02/anil-thakraney-role-model-premji/

Media captains in Bhubaneswar for Sambad Conclave
Media biggies congregate in Bhubaneswar for a Media Conclave organized by Odiya daily Sambad
http://www.mxmindia.com/2013/02/media-captains-in-bhubaneswar-for-sambad-conclave/

BoxTV inks deals with Sony Pictures Television and Disney UTV
The tie-up will enable Box TV to offer premium titles on its video streaming service
http://www.mxmindia.com/2013/02/boxtv-inks-deals-with-sony-pictures-television-and-disney-utv/

ANCHOR | ONE BIG IDEA: One Big Idea by Suresh Srinivasan: Being conversational will matter
One must look at the overall landscape of the media industry to understand the survival and growth strategy
http://www.mxmindia.com/2013/02/one-big-idea-by-suresh-srinivasan-being-conversational-will-matter/

ANCHOR | ONE BIG IDEA: One Big Idea by Sajjan Kumar: Internet - the productivity tool par excellence
The internet is the one of the biggest technological innovations mankind has ever had, which surely seems to have stirred a revolution
http://www.mxmindia.com/2013/02/one-big-idea-by-sajjan-kumar-internet-the-productivity-tool-par-excellence/

Stories on 23rd Jan '13

Your Mom is on FB... and other key Social Media trends for 2013
Smartphones, videos, analytics are identified as the way to go this year by online marketing firm ODigMa
http://www.mxmindia.com/2013/01/your-mom-is-on-fb-and-other-key-social-media-trends-for-2013/

What next, now that digitization has begun?
Two months into digitization, how are viewers, broadcasters and advertisers faring? Report from afaqs.com event
http://www.mxmindia.com/2013/01/what-next-now-that-that-digitization-has-begun/

Jaldi 5 with L V Krishnan: Core viewers of genres is up
LV Krishnan, CEO, TAM India, on digitization and its lessons for broadcasters and advertisers
http://www.mxmindia.com/2013/01/jaldi-5-with-l-v-krishnan-core-viewers-of-genres-has-gone-up/

Adland 'Inkaar' to film with NCD accusing agency CEO of sexual harassment
Sudhir Mishra's latest film has created a flutter in advertising world with charges of it stereotyping an ad agency to be "glamour-laden and loose life"
http://www.mxmindia.com/2013/01/adland-inkaar-to-film-with-ncd-accusing-agency-ceo-of-sexual-harassment/

IAA reveals 18 categories for leadership awards
The categories cover a wide spectrum of verticals from auto, banking, media & entertainment, Telecom and FMCG among others
http://www.mxmindia.com/2013/01/iaa-reveals-18-categories-for-leadership-awards/

Havas to handle media duties for Voltas
The multi-agency pitch included GroupM, Madison, Aegis and IPL
http://www.mxmindia.com/2013/01/havas-to-handle-media-duties-for-voltas/

Citizen Dentsu relaunched
Citizen Dentsu has been formed as a division of Dentsu Communications to address the unique requirements of the social and development sector, with the support and resource bank of Dentsu Global
http://www.mxmindia.com/2013/01/citizen-dentsu-relaunched/

Sony goes Liv with digital entertainment
MSM has announced the launch of Sony Liv, its first digital entertainment channel, providing entertainment on the go
http://www.mxmindia.com/2013/01/sony-goes-liv-with-digital-entertainment/

Anil Thakraney: Media needs access to rape trial
This case involves more than the tragedy of one individual. The incident deals with the systematic failure of the state, the police and the aam aadmi at large... all the more reason the media needs to have access to the daily proceedings
http://www.mxmindia.com/2013/01/anil-thakraney-media-needs-access-to-rape-trial/

Dish TV reports Rs 4,943 revenues in Q3
The DTH platform also added 829,000 new subscribers with ARPU of Rs 160
http://www.mxmindia.com/2013/01/dish-tv-reports-rs-4943-revenues-in-q3/

Advertisers serious about backing comedy
Advertisers at L’Oreal, Nokia, Samsung, M&M and Vodafone jostling for ad spots on popular comedy programmes
http://www.mxmindia.com/2013/01/advertisers-serious-about-backing-comedy/

Conf on managing media libraries & archives on Feb 4-5
The Association of Media Libraries & Archives has organised a National Conference on 'Managing Media Libraries & Archives' on February 4-5 in New Delhi
http://www.mxmindia.com/2013/01/conf-on-managing-media-libraries-archives-on-feb-4-5/

Haresh Nayak: We have to associate our medium with the future
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-haresh-nayak-we-have-to-associate-our-medium-with-the-future/

Manajit Ghoshal: Publishers must raise the price

http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-manajit-ghoshal-publishers-must-raise-the-price/

Stories on 12th Oct '12

The A-Z of DIGITIZATION
Just 19 days to go, and confused about the jargon in the air? Presenting asSpecial MxMIndia guide to dejargonize digitization
http://www.mxmindia.com/2012/10/the-a-z-of-digitization/

Does social media boost ROIs for e-commerce sites?
Brands are logging onto social media in a big way, interacting with and updating their consumers about new products or other initiatives, and e-commerce sites are not far behind. Does it help the bottomline?
http://www.mxmindia.com/2012/10/does-social-media-boost-rois-for-e-commerce-sites/


Manav Dhanda appointed as Network Programming Head for Big FM
This is Mr Dhanda's second stint with the Reliance Broadcast Network Ltd
http://www.mxmindia.com/2012/10/manav-dhanda-appointed-as-network-programming-head-for-big-fm/


Ogilvy APAC transforms creativity in healthcare comm
Ogilvy has announced that Pete Smith has been appointed Regional Innovations & Creative Director, Asia Pacific for the agency's specialised healthcare division
http://www.mxmindia.com/2012/10/ogilvy-apac-transforms-creativity-in-healthcare-comm/


Jaldi 5 with Nishit Tipnis: Elavia innovation delivered
Mr Tipnis on how he belives the Nissan Elavia innovation has delivered
http://www.mxmindia.com/2012/10/jaldi-5-with-nishit-tipnis-elavia-innovation-delivered/


My FIRST JOB... By Josy Paul
Continuing our 'My First....' series veteran adperson and Chairman and National Creative Director, BBDO India, Josy Paul on how he lost his first job in two months
http://www.mxmindia.com/2012/10/my-first-job-by-josy-paul/


Speaking of Which - The Woulds Are Not Lovely
Perhaps afraid of committing themselves with a "will", or wanting to sound polite and ineffable, more and more people are using "would" in the wrong place. Vidya Heble tries to restore order
http://www.mxmindia.com/2012/10/speaking-of-which-the-woulds-are-not-lovely/


Dainik Bhaskar honours women of the year
Dainik Bhaskar Women of the Year Awards 2012 is an initiative to recognise woman power in India. The award in its 3rd year encourages women to build their own identity
http://www.mxmindia.com/2012/10/dainik-bhaskar-honours-women-of-the-year/


It's Dish'tization as basic tier is free for Dish subscribers
As the sunset date for digitization nears, Dish TV has announced its basic channel tier free of cost in the four metros
http://www.mxmindia.com/2012/10/its-dishtization-as-basic-tier-is-free-for-dish-subscribers/


Deepti Jalota joins Mogae Media from Microsoft
Deepti Jalota has joined Mogae Media as Vice President - sales. She will be based at the Mogae HQ in Gurgaon
http://www.mxmindia.com/2012/10/deepti-jalota-joins-mogae-media-from-microsoft/


The Anchor: 10 News TV faces one would like to see in the Bigg Boss house (and why)
We are sure it won’t ever happen, but hypothetically, if it did, these are the 10 faces A N Chorrea writes he would like to see in the house
http://www.mxmindia.com/2012/10/the-anchor-10-news-tv-faces-one-would-like-to-see-in-the-bigg-boss-house-and-why/


Debrief: Cinthol: Not awesome, it's tiresome
People being made to frolic in water to cue freshness has been done to death ever since Ms Karen Lunel went under a waterfall for Liril centuries ago. So there's literally no freshness out here
http://www.mxmindia.com/2012/10/debrief-cinthol-not-awesome-its-tiresome/


Ranjona Banerji: Don't take readers for granted
Ranjona Banerji isn't too amused that Virat Kohli is the latest victim of the media's "amplify and then crucify" policy
http://www.mxmindia.com/2012/10/ranjona-banerji-dont-take-readers-for-granted/


Signposts... October 12
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/10/signposts-october-12/

Stories on 12th Sep '12

Innovation or Gimmick?
Will the 'shivering newspaper' innovation by Volkswagen in some of the newspapers yesterday be able to pull people to test-drive and buy the cars?
http://www.mxmindia.com/2012/09/innovation-or-gimmick/

Despite Mamata, Cal is where the action is for big retailers
Kolkata is highest revenue-grossing market nationally for Future Group, Spencer's, KFC, Pantaloons and others
http://www.mxmindia.com/2012/09/despite-mamata-cal-is-where-the-action-is-for-big-retailers/

Radio stations (except AIR & BIG FM) can’t commercially exploit T20 World Cup: ICC
ICC to take legal action against radio stations and brand resorting to ambush marketing in T20 World Cup
http://www.mxmindia.com/2012/09/icc-clamps-down-on-radio-stations-commercially-exploiting-t20-world-cup/

Zee is #1 again as KBC propels Sony to a close #3
Week 36 of the TAM weekly ratings put Zee at #1 yet again with 251 points and Star Plus a close second. But the real star has been Sony at 244 on the back on KBC
http://www.mxmindia.com/2012/09/zee-is-1-again-as-kbc-propels-sony-to-a-close-3/

Online video entertainment service Box TV launched
BoxTV's content includes blockbuster movies, TV shows, short films and much more that can be accessed via web browser, smartphones, tablets or any other internet-enabled device
http://www.mxmindia.com/2012/09/online-video-entertainment-service-box-tv-launched/

Gaurav Mishra now VP Insights,Innovation & Social for Asia @ MSL in Shanghai
MSLGROUP Asia has promotes social media thought leader Gaurav Mishra to VP of Insights, Innovation and Social
http://www.mxmindia.com/2012/09/gaurav-mishra-now-vp-insightsinnovation-social-for-asia-msl-in-shanghai/

Vizeum enters Coimbatore, bagging CRI Pumps
CRI Pumps, established in 1961 and associated with water lifting pumps, has roped in Vizeum India to handle its mandate
http://www.mxmindia.com/2012/09/vizeum-enters-coimbatore-bagging-cri-pumps/

Suvarna announces 1st Edition of Parivaar Awards
Star Network's Kannada general entertainment channel Suvarna has announced the first edition of its Parivaar Awards. The on-ground event will be held on September 15
http://www.mxmindia.com/2012/09/suvarna-announces-1st-edition-of-parivaar-awards/

Good Times with Arnab Goswami
The second issue of the North-east's lifestyle magazine 'Good Times' has Arnab Goswami being interviewed
http://www.mxmindia.com/2012/09/good-times-with-arnab-goswami/

Big FM to give Big Kannada Music Awards on October 13
Big FM announces the second edition of BIG Kannada Music Awards 2012, an exclusive platform that acknowledges, applauds and recognizes the versatile outstanding talent of the Kannada music fraternity
http://www.mxmindia.com/2012/09/big-fm-to-give-big-kannada-music-awards-on-october-13/

Avian Media wins PR mandate for Jabong.com
Online fashion and lifestyle shopping portal Jabong.com has appointed Avian Media as its public relations agency
http://www.mxmindia.com/2012/09/avian-media-wins-pr-mandate-for-jabong-com/

Salman bhai sends Bigg Boss 6 ad rates soaring
Bigg Boss presenter Salman Khan sends advertising rates roaring 20% in Season 6
http://www.mxmindia.com/2012/09/salman-bhai-sends-bigg-boss-6-ad-rates-soaring/

The Anchor: 4 reasons why digital media's mergers and acquisitions are a good sign
Rammohan Sundaram, CEO and MD of NetworkPlay on why the M&As seen in digital media recently is good news
http://www.mxmindia.com/2012/09/the-anchor-4-reasons-why-digital-medias-mergers-and-acquisitions-are-a-good-sign/

Anil Thakraney: Criticise. Don't piss
While I agree that charges of sedition are misplaced in this case, it is equally true that Trivedi needs to face the music
http://www.mxmindia.com/2012/09/anil-thakraney-criticise-dont-piss/

SIGNPOSTS
Day Two of our new daily feature which, as the name suggests, will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts/

Stories on 19th Mar '12

Brand Sachin still on strong wicket
Sachin Tendulkar is the face of many brands, across categoeis, and one of the top celebrity endorsers. MxM India spoke to sports marketers and people who have worked closely with Sachin, finding out that Brand Sachin’s biggest strength is his ability to change with the times
http://www.mxmindia.com/?p=15209

The Anchor: Utterly Butterly Tondulkarlicious!
As the master blaster reaches his 100th international ton, MxMIndia presents 25 Amul ads that tell the Tendlya story.
http://www.mxmindia.com/?p=15200

Anil Thakraney: Sachin coverage sucks
Each time Sachin reaches a milestone, the media (both, print and electronic) regurgitates the same old childhood pictures and the same old tired clichés about the man. Surely there’s an innovative way to celebrate the hero’s achievements. Surely there are untold incidents from the man’s life that can be dug out if one cares to do the hard work.
http://www.mxmindia.com/?p=15240

[MJR]: Tendulkar upstages budget extravaganza
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/?p=15243

How relevant is newspaper content to the reader?
N Ram and Girish Agarwal discussed newspaper content and the state of the media in India today
http://www.mxmindia.com/?p=15214

Integrated media best way fwd: Vikram Sakhuja
On the sidelines of FICCI Frames 2012,Vikram Sakhuja, CEO, South Asia, Group M  spoke to MxMIndiaabout how the digital can be a game changer for marketers and how to make content engaging for people
http://www.mxmindia.com/?p=15238

Digitisation will allow broadcaster to make money off ground: Tarun Katial
Tarun Katial, the CEO of the Reliance Broadcast Network Ltd, spoke to MxM about how the businesses will have to rework their monetising strategies in the wake of digitisation
http://www.mxmindia.com/?p=15236

No disadvantage of being a woman
Getting there is sometimes the hardest part, as women who have achieved success share at FICCI Frames 2012
http://www.mxmindia.com/?p=15217

CCI is an overall market regulator: Ashok Chawla
The role of the Competition Commission in the industry and the need for this umbrella body
http://www.mxmindia.com/?p=15211

Adapt to the digital tide or be left out
FICCI Frames 2012 took off on an exhilarating note on Day 1, with the burning issue of Digital coming to the fore right away and more or less staying there.
http://www.mxmindia.com/?p=15221

Digital will decide the fate of TV
FICCI panel on evolution of TV’s many personas figures out that the medium’s response to the digital revolution will determine its survival
http://www.mxmindia.com/?p=15225

Turning 3 into 10, a percentage issue for digital
From 3 to 10 per cent: ad industry is hopeful of making digital an integral medium for ad spends
http://www.mxmindia.com/?p=15232

TRAI invites views on ads policy for broadcasters
Broadcast regulator Telecom Regulatory Authority of India (TRAI) has invited comments on proposals to formulate a clear policy for advertisements on pay and Free to Air channels
http://www.mxmindia.com/?p=15244

A brand's success does not guarantee anything: Kevin Lane Keller
Managing a brand's potential is the most challenging aspect of today's marketing environment, with the accelerated pace of change, says the marketing guru
http://www.mxmindia.com/?p=15207

Ad Strat: Screw the couch
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=15203

Stories on 18th November

TV-wallahs eager for digital wave

The government’s push means opportunity for all stakeholders – broadcasters, distribution platforms including cable & DTH companies and MSOs

http://www.mxmindia.com/2011/11/tv-wallahs-eager-for-digital-wave/

Ten years of Big shopping

Big Bazaar completes a decade of service to the aam janta

http://www.mxmindia.com/2011/11/ten-years-of-big-shopping/

New music world under the scanner at Nokia seminar

Nokia Music Connects: Piracy across the globe will fall, says Sandip Biswas.

http://www.mxmindia.com/2011/11/new-music-world-under-the-scanner-at-nokia-seminar/

Firstpost.com gets its readers to play chess with the Grandmaster

Network18’s Firstpost.com has launched an online chess championship for its readers. This fortnightly event will see Vishwanathan Anand share some of his real-life chessboard experiences with online participants as a part of ‘Firstpost Battleboard.’

http://www.mxmindia.com/2011/11/firstpost-com-gets-its-readers-to-play-chess-with-the-grandmaster/

MxMIndia-partnered ‘Paid News’ seminar today

MxMIndia partners ‘Paid News’ event to be held on November 18 in Mumbai with a film screening followed by a panel discussion.

http://www.mxmindia.com/2011/11/mxmindia-partnered-%E2%80%98paid-news%E2%80%99-seminar-today/

Yummy launch event for BBC Good Food

A celebration of fine food, appropriate for the magazine’s content mix, has been planned for the November 19 event in New Delhi.

http://www.mxmindia.com/2011/11/yummy-launch-event-for-bbc-good-food/

Proximity India hires Punit Singh to lead Digital Technology

Punit Singh joins Proximity as AVP, Digital Technology. He will report to Ranjeev Vij VP, Head – Proximity India.

http://www.mxmindia.com/2011/11/proximity-india-hires-punit-singh-to-lead-digital-technology/

Obdurate Katju sparks walkout by INS members in Press Council meet

Walkout in Press Council meet as Chairman Katju refuses to withdraw remarks.

http://www.mxmindia.com/2011/11/obdurate-katju-sparks-ins-walkout/

Benetton's shock treatment works, say creatives

Benetton tried to spread an anti-hate message with its campaign showing public figures, including the Pope, locking lips. Unfortunately it backfired and drew the Vatican’s anger instead. What does the industry have to say about the fiasco?

http://www.mxmindia.com/2011/11/benetton-%E2%80%93-the-kiss-that-didn%E2%80%99t-work/

The Anchor: 7 pieces of jargon creative types love

Words, phrases, acronyms and scenarios that the creative department knows only too well. And probably wouldn’t want to do without.

http://www.mxmindia.com/2011/11/the-anchor-7-pieces-of-jargon-creative-types-love/

Hard Knocks: Exposing the big daddies of corruption

If we really want to make a difference, we need to go after the big fish. Exposing the big daddies of corruption will make the real difference, as the 2G scandal has shown.

http://www.mxmindia.com/2011/11/hard-knocks-exposing-the-big-daddies-of-corruption/

Zee pumps in $250mn for wellness content

Earmarked for Development, Production, Co-Production and Acquisition of High Quality, Multimedia Health and Wellness Programming

http://www.mxmindia.com/2011/11/zee-pumps-in-250mn-for-wellness-content/

Elvis Sequeira quits Cheil

Elvis Sequeira, the NCD of Cheil Worldwide Southwest Asia, has left.

http://www.mxmindia.com/2011/11/elvis-sequeira-quits-cheil/

Speed up review process, ASCI told

ASCI gets pat on the back, but ministers have also urged it to speed up review and compliance processes in advertising content.

http://www.mxmindia.com/2011/11/speed-up-review-process-asci-told/