Stories on 29th Feb '16

10 Amul topicals that effectively capture the Budget over the years
MxMIndia brings you a pick of the ads released by Amul around the Union Budget
http://www.mxmindia.com/?p=87008

Indrani Sen: Rural Media: Moving from Darkness to Light
In her column this fortnight, Indrani Sen brings us excerpts from a recent conversation she had with Impact Communications and RMAI President Sanjay Kaul
http://www.mxmindia.com/?p=87001

Kinetic unveils new analytic function 'SAS'
Major advancement for campaign optimization andvaluing OOH's ROI
http://www.mxmindia.com/?p=86984

McCann looks to lead from the front at Goafest
McCann has been No.1 most awarded agency in India for last three years (International Gunn report)
http://www.mxmindia.com/?p=86980

Havas Worldwide appoints new Digital head for Gurgaon office
Divya joins from Razorfish and brings on board 10 years of experience in leading Fortune 500 brands through digital transformation
http://www.mxmindia.com/?p=86981

Havas Media wins integrated media mandate of Amplifon
The account will be handled from the agency Gurgaon office
http://www.mxmindia.com/?p=86983

Amith Prabhu: Securing a better future
How will new recruits get any better if we do not invest time and resources collectively to make them get better, writes Amith Prabhu

http://www.mxmindia.com/?p=87007

Stories on 29th Jul '15

'Social media is the right partner for OOH'
Mauricio Sabogal, Global CEO, Kinetic Worldwide on how Out-of-Home advertising is becoming the centre of media planning
http://www.mxmindia.com/2015/07/social-media-is-the-right-partner-for-ooh/

Mullen Lintas announces top deck, Virat Tandon is CEO, Shriram Iyer is NCD
Virat Tandon named CEO. Shriram Iyer to be National Creative Director
http://www.mxmindia.com/2015/07/mullen-lintas-announces-top-deck-virat-tandon-is-ceo-shriram-iyer-is-ncd/

Rediffusion Y&R appoints Navonil Chatterjee as Chief Strategy Officer
Navonil joins the group from JWT where he worked for 15 years
http://www.mxmindia.com/2015/07/rediffusion-yr-appoints-navonil-chatterjee-as-chief-strategy-officer/

O&M Bengaluru unveils new ad campaign for MTR Foods
The campaign, which went live across broadcast and digital media emphasizes how MTR is an indispensible companion for the homemaker in the kitchen
http://www.mxmindia.com/2015/07/om-bengaluru-unveils-new-ad-campaign-for-mtr-foods/

Sanjeev Kotnala: So where did Salman Bhai go wrong?
I am sure that in spite of repeated lessons and tutorials from his father, this is not the last controversial or  'I am sorry for it’ tweet from the actor's side, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/07/sanjeev-kotnala-so-where-did-salman-bhai-go-wrong/

Olx kicks off Phase 2 of 'Keemat Bhi, Kuch Keemti Bhi' campaign
Two new TVCs reiterate that there is something valuable in every OLX transaction
http://www.mxmindia.com/2015/07/olx-kicks-off-phase-2-of-keemat-bhi-kuch-keemti-bhi-campaign/

McNROE appoints 22feet Tribal Worldwide as its digital agency
To focus on online outreach for its brands - Wild Stone & Secret Temptation with a special emphasis on consumer engagement
http://www.mxmindia.com/2015/07/mcnroe-appoints-22feet-tribal-worldwide-as-its-digital-agency/

Big FM salutes efforts of Kargil war heroes
RJs from 92.7 BIG FM were stationed at the Kargil base camp from July 24th - 26th

http://www.mxmindia.com/2015/07/big-fm-salutes-efforts-of-kargil-war-heroes/