Stories on 1st July '13

Is Cricket a big hit in Hindi? Time for Tamil, Telugu, Bangla...?
While cricket in Hindi is a boon in HSMs, does it work for advertisers? And what about other languages?
http://www.mxmindia.com/2013/07/is-cricket-a-big-hit-in-hindi-time-for-tamil-bangla/

India TV awards creative duties to Eleven Brandworks
Hindi news broadcaster India TV has awarded its creative mandate to Eleven Brandworks. The win came after a multi-round & multi-agency pitch process
http://www.mxmindia.com/2013/07/india-tv-awards-creative-duties-to-eleven-brandworks/

92.7 Big FM goes retro in Mumbai too
Buoyed by the success in Delhi, Big FM Mumbai too adopts differentiated strategy to break clutter
http://www.mxmindia.com/2013/07/92-7-big-fm-goes-retro-in-mumbai-too/

Bimal Julka replaces Uday Varma as I&B Secretary
The 58-year-old former Special Secretary and Financial Advisor with the Ministry of External Affairs takes charge as MIB Secretary as Uday Kumar Varma retired yesterday
http://www.mxmindia.com/2013/07/bimal-julka-replaces-uday-varma-as-ib-secretary/

Prada and Gucci go balle-balle in fame index
Punjab singers are making big brands like Prada and Gucci even more famous
http://www.mxmindia.com/2013/07/prada-and-gucci-go-balle-balle-in-fame-index/

Anil Thakraney: Media must go after the RTOs
Corruption in telecom spectrum allocation, coal mining allocation etc doesn't kill anyone, not directly at least. But corrupt RTOs literally gift people the licence to kill, writes Anil Thakraney
http://www.mxmindia.com/2013/07/anil-thakraney-media-must-go-after-the-rtos/

Amith Prabhu: It's time to give ace communicators their due
The ABC Award which will launch this year to award two young professionals - consultancy-based and in-house, writes Amith Prabhu
http://www.mxmindia.com/2013/07/amith-prabhu-its-time-to-give-ace-communicators-their-due/

Reviewing the Reviews: Ghanchakkar fails to spin
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews

http://www.mxmindia.com/2013/07/reviewing-the-reviews-ghanchakkar-fails-to-spin/

Stories on 6th May '13

Does editorial content need an eye in the sky?
The New York Times set up a team to track - practically in real-time - whether editorial is going in the right direction. Does India need data analytics in editorial decisions? MxMIndia finds out
http://www.mxmindia.com/2013/05/does-editorial-content-need-an-eye-in-the-sky/

Jaldi 5 with Anuj Poddar: KHMC will be a milestone for Marathi television
Marathi general entertainment television hasn't seen promotions on this scale before. As Kon Hoeel Marathi Crorepati is set to take off on ETV Marathi, Anuj Poddar- EVP Strategy & Business Head Regional Channels Viacom18 addresses MxMIndia's questions
http://www.mxmindia.com/2013/05/jaldi-5-with-anuj-poddar-khmc-will-be-a-milestone-for-marathi-television/

Skyfall, Hobbit on Pix post deal with MGM
Under this arrangement, Sony Pix will premiere the studio's new titles
http://www.mxmindia.com/2013/05/skyfall-hobbit-on-pix-post-deal-with-mgm/

ASCI upholds record 96 complaints against ads in Feb '13
The healthcare category complaints surpassed education, witnessing 36 complaints
http://www.mxmindia.com/2013/05/asci-upholds-record-96-complaints-against-ads-in-feb-13/

AdStrat: Tang: Negotiating Kidland
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/05/adstrat-tang-negotiating-kidland/

Reviewing the Reviews: Shootout At Wadala
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/05/reviewing-the-reviews-shootout-at-wadala/

Introducing: New Viewsletter Feature: Top 5 Links of the Day
Introducing a new 'Viewsletter' Feature called 'Links of the Day'. This will have links to various news and features from various publications which we think are good for you to connect to
http://www.mxmindia.com/2013/05/introducing-new-viewsletter-feature-top-5-links-of-the-day/

Anil Thakraney: Sarabjit saga: Disproportionate coverage
The way the television media went over the top, for the Johnnie who came in lately, it would appear as if a top Indian minister had been hacked to death on a visit to Pakistan. This is not to say the man's life had no value, but by Sarabjit's own claim, he was no Indian spy or a state terrorist
http://www.mxmindia.com/2013/05/anil-thakraney-sarabjit-saga-disproportionate-coverage/

Citizen signs brand ambassador Kevin Pietersen
Citizen's association with the sport by introducing Kevin Pietersen as the brand ambassador reinforces their commitment to reach out to a global market
http://www.mxmindia.com/2013/05/citizen-signs-brand-ambassador-kevin-pietersen/

Stories on 25th Mar'13

MxM Mondays: Does India need more sports channels?
For a country mainly mad about one sport, India has a surprisingly large number of sports channels on TV (17 of them!). Is the market sturdy enough for more?
 http://www.mxmindia.com/?p=44397

TRAI notifies duration of ads on TV channels
Standards of Quality of Service (Duration of Advertisements in Television Channels) (Amendment) Regulations, 2013 restricts duration of ads in channels to a maximum of 12 minutes in any given clock-hour
 http://www.mxmindia.com/?p=44417

An Ap(p)t offering from Hungama
Hungama.com has launched a next-generation music application that plans to break the competitive digital music market and elevating the listening experience
 http://www.mxmindia.com/?p=44416

Meera Sharath Chandra: Roaring for her own turf
Tigress Tigress, founded by Meera Sharath Chandra, aims for higher order conversations and delivery on overall brand strategy and consumer engagement across all communication touchpoints. In a hot domain, she tells MxMIndia how she plans to surge ahead
 http://www.mxmindia.com/?p=44401

AdStrat: V-Guard's ad with a twist
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=44396

Mindshare Appoints Rajit Desai as Partner - Consulting
Mindshare has announced the appointment of Rajit Desai as Partner, Mindshare Consulting
 http://www.mxmindia.com/?p=44459

Anil Thakraney | Credit for return of marines must go to media
Had the media not raised a hue and cry, these murderers were lost to us forever, there's no way the government would have negotiated furiously with their Italian counterparts to find a way to get these doods back. A pat on the back is in order, and am hoping it comes from the usually sleepy PM
 http://www.mxmindia.com/?p=44393

Samsung, Nokia, Micromax more researched than Apple
According to the PrecisionMatch Mobile Handset Market Insights, Samsung Galaxy S3 is the most viewed model
 http://www.mxmindia.com/?p=44414

Need for more wire news agencies: I&B Minister
Minister Manish Tewari said that the potential was tremendous as these agencies facilitated information flow at the sub regional, regional and national level
 http://www.mxmindia.com/?p=44402

MIB to launch Centralised Monitoring System for encrypted signals
The system will be able to detect those MSOs which do not carry the mandated encrypted signals
 http://www.mxmindia.com/?p=44400

Parle signs BachchanSr to endorse Gold Star cookies
Parle Products will be carrying out an extensive marketing campaign for the premium cookie with Amitabh Bachchan as brand ambassador
 http://www.mxmindia.com/?p=44419

ANCHOR | ONE BIG IDEA: One Big Idea by Supriyo Sinha
Going micro, beyond metros
http://www.mxmindia.com/?p=44418

Stories on 25th Feb '13

MxM Mondays: What M&E wants from this year's Budget
Stakeholders and consultants on their expectations from the Union Budget, set to to be presented on Thursday, February 28
http://www.mxmindia.com/2013/02/mxm-mondays-what-me-wants-from-this-years-budget/

Jaldi 5 with Sunil Manocha: Aggressive expansion is the motto
Competition is as fierce as the matches on our TV screens, and it is an exciting time, Nimbus Sports' COO Sunil Manocha tells MxMIndia
http://www.mxmindia.com/2013/02/jaldi-5-with-sunil-manocha-aggressive-expansion-is-the-motto/

ad:tech 2013 focuses on integrated digital marketing
According to speakers, gamification will become a global phenomenon by 2016; CMOs will be buying more technology than CIOs by 2017
http://www.mxmindia.com/2013/02/adtech-2013-focuses-on-integrated-digital-marketing/

Yahoo! India and Southeast Asia MD, Arun Tadanki resigns
Arun Tadanki quits Yahoo! India to play a "very different role within the Internet ecosystem, beyond our region"
http://www.mxmindia.com/2013/02/yahoo-india-and-southeast-asia-md-arun-tadanki-resigns/

Reviewing the Reviews: Kai Po Che
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/02/reviewing-the-reviews-kai-po-che/

Anil Thakraney: Role Model Premji
A big salaam to Azim Premji. One thing's for sure: He must definitely sleep well at night, certainly better than a whole lot of other Indian industrialists. Sharing happiness can do that to one, others should try it out
http://www.mxmindia.com/2013/02/anil-thakraney-role-model-premji/

Media captains in Bhubaneswar for Sambad Conclave
Media biggies congregate in Bhubaneswar for a Media Conclave organized by Odiya daily Sambad
http://www.mxmindia.com/2013/02/media-captains-in-bhubaneswar-for-sambad-conclave/

BoxTV inks deals with Sony Pictures Television and Disney UTV
The tie-up will enable Box TV to offer premium titles on its video streaming service
http://www.mxmindia.com/2013/02/boxtv-inks-deals-with-sony-pictures-television-and-disney-utv/

ANCHOR | ONE BIG IDEA: One Big Idea by Suresh Srinivasan: Being conversational will matter
One must look at the overall landscape of the media industry to understand the survival and growth strategy
http://www.mxmindia.com/2013/02/one-big-idea-by-suresh-srinivasan-being-conversational-will-matter/

ANCHOR | ONE BIG IDEA: One Big Idea by Sajjan Kumar: Internet - the productivity tool par excellence
The internet is the one of the biggest technological innovations mankind has ever had, which surely seems to have stirred a revolution
http://www.mxmindia.com/2013/02/one-big-idea-by-sajjan-kumar-internet-the-productivity-tool-par-excellence/

Stories on 11th Feb '13

MxM Mondays: Is magazine readership sliding?
No say publishers, rubbishing the recent IRS 2012 Q3 numbers and say that readership is in fact rising!
http://www.mxmindia.com/?p=40774


Paritosh Joshi: The 49ers lost the XLVIIth (but I'll get over it)
The real game was hardly the burly gladiators of the two teams engaged in organized mayhem. It was what happened during the advertising break
http://www.mxmindia.com/?p=41296

MIB convenes Twitter conf on Community Radio
The Ministry of Information & Broadcasting convened a ‘Twitter Conference’ on community radio on Friday
http://www.mxmindia.com/?p=41376

Moneycontrol.com does a song-and-dance around Budget
Moneycontrol.com recently launched its Budget 2013 campaign "Budget Moves, Chidambaram Style", which shows the finance minister grooving to some unique dance moves
http://www.mxmindia.com/?p=41299

Ad Club to screen Cannes showreel on Feb 11
The Advertising Club in association with the Times group, official representative of Cannes in India, will screen the Cannes showreel on February 11 at the Mayfair Rooms, Worli, at 5.30 pm
http://www.mxmindia.com/?p=41301

AdStrat: WagonR rides on the chemistry of Madhavan, Raghu and Rajiv
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=41294

Reviewing the Reviews: Special 26
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=41295

Anil Thakraney | Guru execution: Media frenzy may do damage
All these heated discussions, post-mortem of the man's trial, and worse of all, controversies over the disposal of the body and chest-thumping by some TV anchors will only help in fanning anger in the valley
http://www.mxmindia.com/?p=41293

RBNL announces quarter results
The company reported total income of Rs 73.2 crore and reported the highest ever revenues for radio at Rs 51.7 crore
http://www.mxmindia.com/?p=41303

ASCI'S CCC upheld complaints against 11 out of 19 advertisements in November 2012
Health care, personal care and consumer durable ads are under the ASCI's scanner
http://www.mxmindia.com/?p=41300

The Hindu's Lit for Life festival begins
Lit for Life, a festival that celebrates literature in India, was kicked off by The Hindu Group of Publications in New Delhi on February 6
http://www.mxmindia.com/?p=41298

Bipin Pandit's Khumaar show in April, book launch too
Khumaar, a musical event organized in his personal capacity by Bipin Pandit, Chief Operating Officer of The Advertising Club, will be held in April, along with the launch of a book on music with contributions by CEOs and MDs
http://www.mxmindia.com/?p=41304

ZeeQ on-Wheels flagged off in Mumbai
The edutainment channel van will move through 20 cities in India over two months
http://www.mxmindia.com/?p=41304

Sachin exceeds target for Support My School campaign
The Bollywood fraternity, corporate houses, NGOs, chief ministers and people from different walks of life came together to extend their support to this cause
http://www.mxmindia.com/?p=41302

ANCHOR | One Big Idea by Pawan Jailkhani
Why we think Indipop may not be beyond salvaging
http://www.mxmindia.com/?p=41291

ANCHOR | One Big Idea by Vikas Nowal
It is important to ensure that communication can garner attention
http://www.mxmindia.com/?p=41292

Stories on 29th Oct '12

MxM Mondays: Can regional dailies withstand the pressure from national biggies?
Do regional papers have it in them to face the competition and clout of national newspapers? MxM Mondays speaks to a cross-section of industry persons
http://www.mxmindia.com/?p=34067

MIB contests TSM-MxMIndia study on extent of digitization in 4 metros. TSM & MxM stand by data
The Ministry of Information and Broadcasting contests Television Street Maps-MxMIndia study on extent of digitization in 4 metros
http://www.mxmindia.com/?p=34468

Manish Tewari is new I&B minister
The new I&B minister will need to take some quick decisions on digitization as predecessor Ambika Soni leaves ministry days before the Indian broadcast sector's most critical and gamechanging action since a long time
http://www.mxmindia.com/?p=34470

Jaldi 5 with Sunil Kumaran: UP has much affinity to action content
Sunil Kumaran, Business Head, Language TV at Reliance Broadcast Network Ltd on why the decision to launch BIG RTL Thrill in Uttar Pradesh
http://www.mxmindia.com/?p=34464

BIG RTL Thrill to launch on Nov 5
Action entertainment channel from Reliance Broadcast Network Ltd and RTL Group jv to launch in UP next week and phase-wise in other markets
http://www.mxmindia.com/?p=34466

Reviewing The Reviews: Chakravyuh
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases… in Reviewing the Reviews
http://www.mxmindia.com/?p=34445

New category of advertising for PSUs in Dainik Bhaskar awards
The Dainik Bhaskar Group has announced the start of the nomination process for the India Pride Awards 2012. This year will see introduction of another category, ‘Best Media Agency - PSU’.
http://www.mxmindia.com/?p=34456

AdStrat: Tata Manza - a class apart
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=34452

The Anchor: 5 contrasts between independent agencies now and then
A look at how agencies worked in the days when some of today’s advertising stars may still have been in diapers. Tongue-in-cheek (but no less candid for that)
http://www.mxmindia.com/?p=34454

Anil Thakraney: Dirty corporate politics
Popular belief is that some amount of politics is an inevitable fact of life. Everyone wants to get ahead fast, everyone wants to retain control, so messing with another group/individual becomes par for the course
http://www.mxmindia.com/?p=34450

Signposts... October 29
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=34472

Stories on 15th Oct '12

MxM Mondays: Are GECs turning social activists?
Are general entertainment channels showing a sensitive side by highlighting social issues in fiction and non-fiction shows?
http://www.mxmindia.com/?p=33641

Jaldi 5 with Anil Garg: No industry body to take care of smaller channels
Anil Garg, Chairman & Managing Director, Explore Travel Channel on whether digitization will help smaller channels
http://www.mxmindia.com/?p=33639

Need to change to be at par with Gen Y: Nina Jaipuria
MxMIndia spoke to Nina Elavia Jaipuria, EVP & Business Head, Sonic & Nickelodeon (India), on the importance of an online presence, and how one kids' channel can differentiate itself from the others
http://www.mxmindia.com/?p=33122

Bigg Boss goes 'alag' with tours of 'house'
After declaring that Bigg Boss is family-friendly this season, Colors has taken the show a step closer to its audiences by flagging off the Bigg Boss Tour, an initiative which will give fans the experience of being close to the stars via a paid tour
http://www.mxmindia.com/?p=33640

AdStrat: Hippo - A World Without Borders
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=33634

The Anchor: 7 reasons print will never die (despite declining readership figures)
Imagine a world without your daily newspaper. You can’t, and that’s the point. Print will endure, no matter what
http://www.mxmindia.com/?p=33632

Anil Thakraney: Criminal corporate world
If the entire private sector in India took a united stand that they will not bribe, am certain a whole lot of corruption would get wiped out from this nation. The onus cannot only be on greedy netas and babus
http://www.mxmindia.com/?p=33635

Ranjona Banerji: Drama when the world was snoozing
There was much drama over live-on-national-TV debates and claims starting 3pm on Sunday.
http://www.mxmindia.com/?p=33693

Signposts... October 15
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=33642

Stories on 24th Sep '12

MxM Monday: Has the role of PR diminished?
Has the role of the public relations firm diminished and can media do without it? MxMIndia asked industry captains for their take
http://www.mxmindia.com/2012/09/mxm-monday-has-the-role-of-pr-diminished/

Jaldi 5 with  Roop Sharma: Govt must be transparent with consumers on digitization
The digital penetration in cable homes is 63.5% and it's 73% in cable and DTH homes, according to figures quoted by Ms Sharma, founder-head of the Cable Operators Federation of India
http://www.mxmindia.com/2012/09/jaldi-5-with-roop-sharma-govt-must-be-transparent-with-consumers-on-digitization/

FPJ boost for small agencies
Mid- and small-sized advertising agencies came together in an initiative which was part of the annual conclave hosted by Free Press Journal
http://www.mxmindia.com/2012/09/fpj-boost-for-small-agencies/

RIP, G Kasturi, Editor, The Hindu (1965-91)
Mr G Kasturi, veteran journalist and Editor of The Hindu from 1965 to 1991 passed away last Friday (September 21). He was 87
http://www.mxmindia.com/2012/09/rip-g-kasturi-editor-the-hindu-1965-91/

Sonal Dabral & Josy Paul on London Intnl Awards jury
Acclaimed creative directors to meet in Las Vegas to select the world's best work
http://www.mxmindia.com/2012/09/sonal-dabral-josy-paul-on-london-international-awards-2012-jury/

Reviewing the Reviews: Heroine
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/09/reviewing-the-reviews-heroine/

RBNL launches 'Switch To' campaign in run-up to digitization
Aimed at empowering consumers to make an informed decision, Reliance Broadcast Network Ltd partners with operators to provide increased visibility through multi-media marketing campaign
http://www.mxmindia.com/2012/09/rbnl-launches-switch-to-campaign-in-run-up-to-digitization/

Pulp Strategy adds NEC India to its client kitty
The full-service experiential marketing and communications agency has won the business pursuant to a multiple agency pitch
http://www.mxmindia.com/2012/09/pulp-strategy-adds-nec-india-to-its-client-kitty/

The Anchor: 4 reasons why FDI in retail will not shake up mom 'n pop stores
The four factors that will ensure people stick with the corner shop - convenience, cost, choice and customer service
http://www.mxmindia.com/2012/09/the-anchor-4-reasons-why-fdi-in-retail-will-not-shake-up-mom-n-pop-stores/

Anil Thakraney: The MMS show
The PM is better off taking up a job as a professor of economics. He’ll do swimmingly there, provided he can manage to keep the students awake
http://www.mxmindia.com/2012/09/the-anchor-4-reasons-why-fdi-in-retail-will-not-shake-up-mom-n-pop-stores/

Ranjona Banerji: Yes, we have a Prime Minister!
It needed parties from West Bengal to get Prime Minister Manmohan Singh charged - earlier when the Left walked out over the India-US nuclear deal and now the TMC over FDI in retail and diesel prices, writes Ranjona Banerji
http://www.mxmindia.com/2012/09/ranjona-banerji-yes-we-have-a-prime-minister/

Signposts… September 24
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-24/

Stories on 27th Aug

MxM Mondays | Is there a crisis of ideas in Hindi GECs?
Are endless soaps, reality shows and mythologicals all that there is to general entertainment?
http://www.mxmindia.com/2012/08/mxm-mondays-is-there-a-crisis-of-ideas-in-hindi-gec/

Jishnu Sen remembers Vinod Prabhakar
Grey Group CFO Vinod Prabhakar passed away on Sunday. He was 45
http://www.mxmindia.com/2012/08/jishnu-sen-remembers-vinod-prabhakar/

MxM Comment: Enough of trading charges. Industry needs to bring warring partners to the table
With the war of words between NDTV and WPP never-ending, industry leaders must intervene... else the government will
http://www.mxmindia.com/2012/08/mxm-comment-enough-of-trading-charges-industry-needs-to-bring-warring-partners-to-the-table/

Tribute: Remembering K Kurian
On the fourth death anniversary of K Kurian (1928-2008), founder and chairman of Radeus Advertising, Jameel Gulrays pays tribute
http://www.mxmindia.com/2012/08/tribute-remembering-k-kurian/

NDTV v/s WPP: War of words over the Weekend
WPP and NDTV bring the battle over TAM ratings from the courtrooms to feeding the media with statements countering the other
http://www.mxmindia.com/2012/08/ndtv-vs-wpp-war-of-words-over-the-weekend/

Keith Alphonso quits UTV, joins OML as Revenue Head
After one and a half years, Keith Alphonso has quit Disney/UTV. He was business head of Bindass, the youth channel from the UTV stable
http://www.mxmindia.com/2012/08/keith-alphonso-quits-utv-joins-oml-as-revenue-head/

Dhingana launches ad platform, Gokul Rajaram is advisor
Dhingana has launched an advertising platform to reach its 11 million worldwide users, with Gokul Rajaram, creator of AdSense and current Facebook product director for advertising, on the advisory board
http://www.mxmindia.com/2012/08/dhingana-launches-ad-platform-gokul-rajaram-is-advisor/

Web firms fully cooperating with govt: IAMAI
"All our members have been cooperating in the best possible manner to stave off the current situation since last week and we will continue to do so," stated Dr Subho Ray, President of IAMAI
http://www.mxmindia.com/2012/08/web-firms-fully-cooperating-with-govt-iamai/

Big FM Launches Big Green Ganesha 2012
This year's campaign is being launched with the slogan 'Ganpati Bappa Morya, Dharti Mata Morya' in a crusade that protects planet earth while seeking the blessings of Lord Ganesha
http://www.mxmindia.com/2012/08/big-fm-launches-big-green-ganesha-2012/

AdStrat: Man from Motilal Oswal
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/08/adstrat-man-from-motilal-oswal/

Sanjay Mehta lists 8 ways how brands can handle real and false negativity on social media
Rather than worry about its viral impact, social media can be effectively employed to handle crises, writes Sanjay Mehta. Not just by brand heads, but governments too!
http://www.mxmindia.com/2012/08/sanjay-mehta-lists-8-ways-how-brands-can-handle-real-and-false-negativity-on-social-media/

Anil Thakraney: IndiGo: because on-time is everything
A recent report announced that IndiGo has replaced the Jet Group as the nation's No 1 airline. This is no small achievement for IndiGo
http://www.mxmindia.com/2012/08/anil-thakraney-indigo-because-on-time-is-everything/

Ranjona Banerji: When governance and opposition happen out of TV studios
Governance and Opposition now happen from TV studios. The roundish building housing Parliament seems to have outlived its usefulness, writes Ranjona Banerji
http://www.mxmindia.com/2012/08/ranjona-banerji-when-governance-and-opposition-happen-out-of-tv-studios/

Stories on 13th Aug

MxM Mondays: Why do marketers not spend enough on digital media?
While spends may be shifting to digital globally, in India, television and print still rule. Sigh
http://www.mxmindia.com/2012/08/mxm-mondays-why-do-marketers-not-spend-enough-on-digital-media/

It's Bloomberg TV India from today
The business news channel has dropped the 'U' from its name with effect from today...
http://www.mxmindia.com/2012/08/its-bloomberg-tv-india-from-today/

Ranjona Banerji: Plagiarism... a common affliction with senior journalists
Get someone junior to do the leg work because you're so busy being a celebrity, obviously you don't have the time to do it yourself
http://www.mxmindia.com/2012/08/plagiarism-a-common-affliction-with-senior-journalists/

Mediaah! History will also record Zakaria as a plagiarist
Fareed Zakaria's act of plagiarising from a New Yorker article is unfortunate, though not the first by a high profile editor
http://www.mxmindia.com/2012/08/mediaah-history-books-will-also-record-zakaria-as-a-plagiarist/

Karbonn Mobiles mandates Taproot for its creatives
Taproot to devise a unique communication strategy to strengthen the brand imagery of Karbonn Mobiles in the domestic and global telecom market
http://www.mxmindia.com/2012/08/karbonn-mobiles-mandates-taproot-for-its-creatives/

L&K strengthens top deck with Rana Barua as COO
Other than Mr Barua, Samir Datar and Amardeep Singh have joined as Senior VP Strategic Planning and Chief Creative Officer (North & East) respectively
http://www.mxmindia.com/2012/08/law-kenneth-strengthens-top-deck-with-rana-barua-as-coo/

Dheeraj Sinha to head planning @ Grey
He will head planning for South and South East Asia
http://www.mxmindia.com/2012/08/dheeraj-sinha-to-head-planning-grey/

LifeCell appoints Edelman for PR
Mandate aimed at increasing concept awareness and market penetration
http://www.mxmindia.com/2012/08/lifecell-appoints-edelman-for-pr/

The Anchor: 5 things to change in social media advertising
Brands on social media are akin to your friends. There is a reason you follow brands and hence, they hence should engage with you as your friends would, says Krishna Kumar
http://www.mxmindia.com/2012/08/the-anchor-5-things-to-change-in-social-media-advertising/

Anil Thakraney | 18 Again: A question of ethics
The main issue however is this: Should mass media be used to promote such a deeply personal product?
http://www.mxmindia.com/2012/08/anil-thakraney-18-again-a-question-of-ethics/

AdStrat: Chill Out Surprise
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/08/ad-strat-chill-out-surprise/

Gangs of Wasseypur 2: Too long, too violent!
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/08/gangs-of-wasseypur-2-too-long-too-violent/

Stories on 6th Aug

MxM Mondays 2 | What ails media education?
Much needs to be done to improve the quality of media education in India, a cross-section of the fraternity tells MxMIndia
http://www.mxmindia.com/2012/08/mxm-mondays-2-what-ails-media-education/

INMA to address 'Complexity Advantage' at Sixth Annual Conference
This year’s theme - Complexity Advantage - would discuss driving readership and circulation
http://www.mxmindia.com/2012/08/inma-to-address-complexity-advantage-at-sixth-annual-conference/

Triton understands the soul of India: Renton D'Sousa
In a candid chat, Renton D'Sousa, National Director - Creative & Strategy, Triton discusses his future goals and additional responsibilities
http://www.mxmindia.com/2012/08/triton-understands-the-soul-of-india-renton-dsousa/

Mumbai completes 50% digitization target
Mumbai has an estimated requirement of 34.85 lakh STBs, and so far 17.07 lakh STBs have been installed
http://www.mxmindia.com/2012/08/mumbai-completes-50-digitization-target/

Family and well-wishers bid farewell to V Ramani
Family and friends held a prayer meeting to pay their final tribute to the man who championed the cause of digital media
http://www.mxmindia.com/2012/08/family-and-wellwishers-bid-farewell-to-v-ramani/

Reviewing the Reviews: Critics snigger at Jism 2
Deepa Gahlot found most reviews decrying the lack of sufficiently high heat quotient in Jism 2
http://www.mxmindia.com/2012/08/reviewing-the-reviews-critics-snigger-at-jism-2/

AdStrat: Recurring Savings Plan by Birla Sun Life Asset Management Co Ltd
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/08/adstrat-recurring-savings-plan-by-birla-sun-life-asset-management-co-ltd/

Pulp Strategy launches Augmented Reality app
The application is currently available for Android and Iphone users and is an excellent way to add digital content to printed media
http://www.mxmindia.com/2012/08/pulp-strategy-launches-augmented-reality-app/

Star channels launch on IPTV Swiss Operator - Sunrise
The Indian entertainment pack includes the premium flagship channels from the Star Network - Star Plus, Star Gold and Vijay TV
http://www.mxmindia.com/2012/08/star-channels-launch-on-iptv-swiss-operator-sunrise/

The Anchor: 5 ways mobile videos can become an ideal tool for marketers
Salman Hussain on how marketers can make great use of mobile videos as an effective tool to reach out
http://www.mxmindia.com/2012/08/the-anchor-5-ways-mobile-videos-can-become-an-ideal-tool-for-marketers/

Anil Thakraney: Goofy newspaper desk
There's no point looking for logical explanations to justify what is carelessness, writes Anil Thakraney on grammar goof-ups in newspapers
http://www.mxmindia.com/2012/08/anil-thakraney-goofy-newspaper-desk/

Ranjona Banerji: When Boria Majumdar went ballistic on Vikas Krishan
... and India demanded answers on Times Now. But other channels and sportspersons were not as outraged, writes Ranjona Banerji
http://www.mxmindia.com/2012/08/ranjona-banerji-when-boria-majumdar-went-ballistic-on-vikas-krishan/

Stories on 30th Jul

Is news media ownership a cause for worry?
In the first edition of MxM Mondays, Tariq Ansari, Vinod Mehta, Sevanti Ninan, Maheshwer Peri, Tarun Tejpal, Paranjoy Guha Thakurta, Ranjona Banerji and Pradyuman Maheshwari comment on the issue of ownership of the news media. Should there be entry barriers?
http://www.mxmindia.com/2012/07/is-news-media-ownership-a-cause-for-worry/

India wins 4 gold and 3 silvers at Appies 2012
Marketing campaigns for 48 global brands make the shortlist
http://www.mxmindia.com/2012/07/india-wins-4-gold-and-3-silvers-at-appies-2012/

Industry welcomes DAVP plans to embrace digital with cautious optimism
But there is a cautious optimism among industry players as far as ad spends in the medium is concerned
http://www.mxmindia.com/2012/07/industry-welcomes-davp-plans-to-embrace-digital-with-cautious-optimism/

Now. get your Metro shoes home delivered
If the customer does not get his/her size and if it's available in any other store, then Metro will procure and send it to the customer’s home with no delivery charge
http://www.mxmindia.com/2012/07/now-get-your-metro-shoes-home-delivered/

BM study finds almost two-thirds of world leaders are on Twitter
However, whilst the social network offers direct interaction between users, almost half of world leaders don’t follow any of their peers
http://www.mxmindia.com/2012/07/bm-study-finds-almost-two-thirds-of-world-leaders-are-on-twitter/

AFAA's programme to turn young talent into achievers
Janet Lee, a veteran in the advertising and professional training industries, will conduct the intensive five-day residential programme
http://www.mxmindia.com/2012/07/afaas-programme-to-turn-young-talent-into-achievers/

AdStrat: Parle's Wafers 'Khaaneka aapka kya hai funda?'
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/07/adstrat-parles-wafers-khaaneka-aapka-kya-hai-funda/

Reviewing the Reviews: Super un-cool sex gags in KSKHH
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/07/reviewing-the-reviews-super-un-cool-sex-gags-in-kskhh/

Happy, a 'hot' choice for two brands
Happy gets appointed creative agency for Maiya's Foods & Amante lingerie
http://www.mxmindia.com/2012/07/happy-a-hot-choice-for-two-brands/

The Anchor: 8 reasons why professional networking sites are important
Networking and meeting people in different areas of expertise can help you when you need information, says Yogesh Bansal
http://www.mxmindia.com/2012/07/the-anchor-8-reasons-why-professional-networking-sites-are-important/

Anil Thakraney: Cool Britannia!
Personally speaking, I am all ready for the future. I have decided to start a specialized scam ads shop. Which to me sounds like a really lucrative business
http://www.mxmindia.com/2012/07/anil-thakraney-cool-britannia/

Ranjona Banerji: Honey, you stole the show!
The British feel that Indians only feel welcome when they see other Indians. In this case it backfired - as cultural determinism normally does
http://www.mxmindia.com/2012/07/ranjona-banerji-honey-you-stole-the-show/