Stories on 10th Jun 14

Coffee way to go!
How Starbucks and Cafe Coffee Day are squaring up for control of India's coffee retailing market
http://www.mxmindia.com/2014/06/coffee-way-to-go/

Ranjona Banerji: Phew!
That Bombay and Mumbai both have made remarkable contributions to Indian journalism and continue to do so was most evident at the Press Club Awards on Saturday night, writes Ranjona Banerji
http://www.mxmindia.com/2014/06/ranjona-banerji-phew/

Lowe Lintas + Partners crowned APAC's 'Most Effective Creative Agency'
Apart from the Special Award, agency also wins a Grand Prix and 5 other metals at the Awards show
http://www.mxmindia.com/2014/06/lowe-lintas-partners-crowned-apacs-most-effective-creative-agency/

Cheil Worldwide SW Asia appoints Arun Sharma as VP
Arun Sharma appointed Vice President- Integrated Strategy Planning
http://www.mxmindia.com/2014/06/cheil-worldwide-sw-asia-appoints-arun-sharma-as-vp/

DDB Mudra West appoints Manoj Bhavnani as Senior CD
Manoj joins DDB Mudra West from Bates India, where he was Creative Director
http://www.mxmindia.com/2014/06/ddb-mudra-west-appoints-manoj-bhavnani-as-senior-cd/

Axis Bank takes a progressive leap with 'Badhti Ka Naam Zindagi'
With the new partnership, Axis Bank aims to bring together two brands that are contemporary and progressive
http://www.mxmindia.com/2014/06/axis-bank-takes-a-progressive-leap-with-badhti-ka-naam-zindagi/

Alia Bhatt to endorse Garnier Fructis in India
This is the first time that Garnier Fructis has signed on a brand ambassador in India
http://www.mxmindia.com/2014/06/alia-bhatt-to-endorse-garnier-fructis-in-india/

Print & digital attracting more audiences, notes World Press Trends survey
The World Press Trends survey includes data from more than 70 countries, accounting for more than 90 per cent of the global industry’s value

http://www.mxmindia.com/2014/06/print-digital-attracting-more-audiences-notes-world-press-trends-survey/

Stories on 26th Jun

Will switching to youth entertainment work for Channel V?
While there is optimism, the industry and planners are keenly awaiting how the Star India music channel's switch to youth entertainment works in ratings and revenues
http://www.mxmindia.com/2012/06/will-the-switch-to-youth-entertainment-work-for-v/

Digital adoption by Asian CEOs limited to device ubiquity: MEC-CNBC study
MEC and CNBC announce the results of a regional study into this highly sought after yet often un-researched niche segment
http://www.mxmindia.com/2012/06/digital-adoption-by-asian-ceos-limited-to-device-ubiquity-mec-cnbc-study/

Starbucks set for festive season flag-off in Mumbai
Starbucks Coffee Co and its Indian joint venture partner Tata Group have plans to open around 40 stores by December
http://www.mxmindia.com/2012/06/starbucks-set-for-festive-season-flag-off-from-mumbai/

Local retailers partner global brands to launch own labels
Such alliances can provide the domestic partners with a slew of insights across the entire retailing process
http://www.mxmindia.com/2012/06/local-retailers-partner-global-brands-to-launch-own-labels/

SMG India offers Web+TV optimizer
This optimizer will sit within the TARDIIS suite - SMG's proprietary optimizer which is in use since 2006
http://www.mxmindia.com/2012/06/starcom-mediavest-offers-webtv-optimizer-in-india/

Havas arm launches mobile msgng platform
The platform allows companies to launch sophisticated, multi-country mobile messaging campaigns
http://www.mxmindia.com/2012/06/havas-arm-launches-mobile-msgng-platform/

Scarecrow bags corporate mandate for Religare
Scarecrow Communications bags creative mandate for the corporate brand of Religare Enterprises
http://www.mxmindia.com/2012/06/scarecrow-bags-corporate-mandate-for-religare/

Bang in the Middle is Veen's communication partner
Bang in the Middle will henceforth be responsible for managing the brand's health globally
http://www.mxmindia.com/2012/06/bang-in-the-middle-is-veens-communication-partner/

Dinesh Singh Rathore is COO, Madison Media Omega
Mr Rathore has over 17 years of experience in media, working with media agencies like Starcom MediaVest Group and Mudra
http://www.mxmindia.com/2012/06/dinesh-singh-rathore-is-coo-madison-media-omega/

A Jagannath joins LinkedIn to head trade marketing
Mr Jagannath's immediate focus will be to drive existing and new initiatives for LinkedIn's Marketing Solutions and Hiring Solutions portfolios
http://www.mxmindia.com/2012/06/a-jagannath-joins-linkedin-to-head-trade-marketing/

Bharti Airtel gears up to present Super Singer 7
The much awaited Airtel Super Singer 7 will be aired every Wednesday from June 27 onwards
http://www.mxmindia.com/2012/06/bharti-airtel-gears-up-to-present-super-singer-7/

RK Swamy Media wins Khazana Jewellery account
The account will be handled by the team under the leadership of K Satyanarayana, VP (west & south)

The Anchor: Mitrajit Bhattacharya on 5 areas where print (& mags in particular) need to upgrade their knowledge
Mitrajit Bhattacharya talks of ways of measuring a magazine's performance
http://www.mxmindia.com/2012/06/the-anchor-mitrajit-bhattacharya-on-5-areas-of-knowledge-building-for-print-magazines-in-particular/

Debrief: Britannia Bourbon Cappuccino: Power of insight
The young gen, at who Britannia Bourbon Cappuccino is targeted at, will connect with this stuff
http://www.mxmindia.com/2012/06/debrief-britannia-bourbon-cappuccino-power-of-insight/

Ranjona Banerji: TV does right by Baby Mahi!
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/06/ranjona-banerji-tv-does-right-by-baby-mahi/