Stories on 10th Jun 14

Coffee way to go!
How Starbucks and Cafe Coffee Day are squaring up for control of India's coffee retailing market
http://www.mxmindia.com/2014/06/coffee-way-to-go/

Ranjona Banerji: Phew!
That Bombay and Mumbai both have made remarkable contributions to Indian journalism and continue to do so was most evident at the Press Club Awards on Saturday night, writes Ranjona Banerji
http://www.mxmindia.com/2014/06/ranjona-banerji-phew/

Lowe Lintas + Partners crowned APAC's 'Most Effective Creative Agency'
Apart from the Special Award, agency also wins a Grand Prix and 5 other metals at the Awards show
http://www.mxmindia.com/2014/06/lowe-lintas-partners-crowned-apacs-most-effective-creative-agency/

Cheil Worldwide SW Asia appoints Arun Sharma as VP
Arun Sharma appointed Vice President- Integrated Strategy Planning
http://www.mxmindia.com/2014/06/cheil-worldwide-sw-asia-appoints-arun-sharma-as-vp/

DDB Mudra West appoints Manoj Bhavnani as Senior CD
Manoj joins DDB Mudra West from Bates India, where he was Creative Director
http://www.mxmindia.com/2014/06/ddb-mudra-west-appoints-manoj-bhavnani-as-senior-cd/

Axis Bank takes a progressive leap with 'Badhti Ka Naam Zindagi'
With the new partnership, Axis Bank aims to bring together two brands that are contemporary and progressive
http://www.mxmindia.com/2014/06/axis-bank-takes-a-progressive-leap-with-badhti-ka-naam-zindagi/

Alia Bhatt to endorse Garnier Fructis in India
This is the first time that Garnier Fructis has signed on a brand ambassador in India
http://www.mxmindia.com/2014/06/alia-bhatt-to-endorse-garnier-fructis-in-india/

Print & digital attracting more audiences, notes World Press Trends survey
The World Press Trends survey includes data from more than 70 countries, accounting for more than 90 per cent of the global industry’s value

http://www.mxmindia.com/2014/06/print-digital-attracting-more-audiences-notes-world-press-trends-survey/

Stories on 3rd Sep '12

MxM Mondays | Why do we love to hate Media Measurement?
MxMIndia asks industry veterans why media measurement is forever mired in controversies
http://www.mxmindia.com/2012/09/mxm-mondays-why-do-we-love-to-hate-media-measurement/

Strong branding, high ad spends key to growth of consumer goods cos
While the sales growth in the previous fiscal was mainly driven by price hikes, volume growth will be critical in the current year to sustain growth
http://www.mxmindia.com/2012/09/strong-branding-high-ad-spends-key-to-growth-of-consumer-goods-cos/

Radio Mirchi appoints Starcom as media partner
Starcom continues its accounts winning spree with Radio Mirchi in its portfolio
http://www.mxmindia.com/2012/09/radio-mirchi-appoints-starcom-as-media-partner/

Sujoy Ghosh quits BCCL as Joy Chakraborthy returns
Sujoy Ghosh has quit Bennett, Coleman & Co Ltd as former TV Today CEO Joy Chakraborthy returns to the BCCL fold
http://www.mxmindia.com/2012/09/radio-mirchi-appoints-starcom-as-media-partner/

Milk brand Gopaljee rebranded Gopaljee Ananda
A new logo and tagline of 'Joy of Fresh Milk' has been unveiled post an investment of Rs 3.5 crore
http://www.mxmindia.com/2012/09/milk-brand-gopaljee-rebranded-gopaljee-ananda/

Reviewing the Reviews: Joker
Deepa Gahlot casts a critical eye over media reviews of the latest Bollywood release - Joker... in Reviewing the Reviews
http://www.mxmindia.com/2012/09/reviewing-the-reviews-joker/

The Anchor: 5 old-school rules for today's writers
Back in the gory old days of hard-copy reports and chattering teleprinters (huh, what?), reporters got short shrift from editors. Today’s comparatively cossetted bunch may like to take a peek into the past, says Vidya Heble
http://www.mxmindia.com/2012/09/the-anchor-5-old-school-rules-for-todays-writers/

Anil Thakraney: Sur Kshetra of commerce & politics
This is not the first time an agitation has been threatened against TV shows that feature Pakistani artists. And it's not going to be the last time either
http://www.mxmindia.com/2012/09/anil-thakraney-sur-kshetra-of-commerce-politics/

Ranjona Banerji: On how Raj Thackeray finds Hindi news channels 'irresponsible'
After sympathising with the media at his rally, the MNS leader's love for the media didn't last long. Now, it's directed against the Hindi news channels who he finds irresponsible
http://www.mxmindia.com/2012/09/ranjona-banerji-on-how-raj-thackeray-finds-hindi-news-channels-irresponsible/

Stories on 22nd February

So will media spends grow at 12 or 8%?
It's the season for predicting spends, and even as there are varying numbers from Mindshare, Madison & MPA, the industry appears  cautious yet optimistic
http://www.mxmindia.com/2012/02/so-will-media-spends-grow-at-12-or-8/

Coke & Pepsi to sizzle summer with more drinks
Both are responding to the changes in consumption patterns in India's Rs13,000-crore soft drinks market, according to experts
http://www.mxmindia.com/2012/02/coke-pepsi-to-sizzle-summer-with-more-drinks/

Sony bullish on being numero uno Hindi GEC
Sony Entertainment channel, which is sitting pretty at No 2 position in the line-up of general entertainment channels, is quite positive on the chances of becoming the genre leader - something the channel has long awaited in the many years it has been in the business.
http://www.mxmindia.com/2012/02/sony-bullish-on-no-1-spot/

ad:tech 2012 set to kick off today
The three-day Delhi event will see participation from over 70 digital marketing companies, more than 2500 delegates and experts from the digital marketing fraternity.
http://www.mxmindia.com/2012/02/adtech-2012-set-to-kick-off-today/

Retailers Mahindra group, Godrej Interio, Reliance Retail hire specialists to up sales
Retailers see such specialised shop floor employees as critical to success in the current economic scenario, when consumer sentiments are down
http://www.mxmindia.com/2012/02/retailers-mahindra-group-godrej-interio-reliance-retail-hire-specialists-to-up-sales/

Bridgestone is title sponsor of World Series Hockey
The Bridgestone World Series Hockey will be held from February 29 to April 2, and will involve 200 leading players - Indian and international
http://www.mxmindia.com/2012/02/bridgestone-is-title-sponsor-of-world-series-hockey/

Pavan Varshnei quits ABP, hands over to Kaushik Banerjee
Pavan Varshnei, President, English language publications at Ananda Bazar Patrika (ABP), has decided to move on
http://www.mxmindia.com/2012/02/pavan-varshnei-quits-abp-kaushik-banerjee-to-head-eng-mags/

Gouri Dange: The cut-rate client & the new age freelancer
'It's for a good cause and think of the exposure,' they say, but exposure and goodwill don't pay the freelancer's bills, observes Gouri Dange.
http://www.mxmindia.com/2012/02/gouri-dange-the-cut-rate-client-the-new-age-freelancer/

Axis, banking on life's growth story
Axis bank launches its new campaign created by Lowe Lintas, 'Badhti ka naam Zindagi'
http://www.mxmindia.com/2012/02/axis-banking-on-lifes-growth-story/

Radio reality show Big Memsaab to cover more states in season 5
Big Memsaab, the radio reality show focusing on ordinary women with extraordinary talent, is expanding to cover more states.
http://www.mxmindia.com/2012/02/radio-reality-show-big-memsaab-to-cover-more-states-in-season-5/

Real Steel boxes its way into Top 10 iTunes Chart
The mobile game app is among the top 10 paid apps on iOS
http://www.mxmindia.com/2012/02/real-steel-boxes-its-way-into-top-10-itunes-chart/

Vizeum wins media duties of Ricoh India
Ricoh has aggressive growth plans with clear focus in the areas of multi-functional products, laser printers and managed document services
http://www.mxmindia.com/2012/02/vizeum-wins-media-duties-of-ricohindia/

The Anchor: Anil Thakraney on 9 reasons why KFA must shut shop
It would hurt Dr Vijay Mallya's pride if his pet project got killed. But there's no place for ego and emotion in business
http://www.mxmindia.com/2012/02/anil-thakraney-on-9-reasons-why-kfa-must-shut-shop/

The King in troubled waters
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/the-king-in-troubled-waters/