Stories on 25th Feb '14

Time to call Minster's bluff. 6.5/10 performance by UPA-run I&B ministry
Pradyuman Maheshwari reacts to the many claims made by the MIB in a 'Bharat Nirman' series ad
http://www.mxmindia.com/2014/02/time-to-call-minsters-bluff-6-510-performance-by-upa-run-ib-ministry/


Mitrajit Bhattacharya is new President of Association of Indian Magazines
Mitrajit Bhattacharya takes over from Tarun Rai as the new President of the Association of Indian Magazines
http://www.mxmindia.com/2014/02/mitrajit-bhattacharya-is-new-president-of-association-of-indian-magazines/

MobileMix study puts Apple, Samsung on top in APAC
The MobileMix report confirms Samsung as the largest manufacturer in 2013 in APAC, growing over four percentage points year-over-year
http://www.mxmindia.com/2014/02/mobilemix-study-puts-apple-samsung-on-top-in-apac/

Ranjona Banerji: How the media is everyone's whipping boy
General criticism of the media and of journalists has to be accepted as par for the course, writes Ranjona Banerji
http://www.mxmindia.com/2014/02/ranjona-banerji-how-the-media-is-everyones-whipping-boy/

Indian Magazine Congress opens. Minister Tewari asks trade to look digital
Innovation needed to be used as a sustained tool for bringing the change in the lives of the readers rather than being a tool for 'short-cut' solutions, I&B Minister Manish Tewari said while delivering the inaugural address at the 8th Indian Magazine Congress held in New Delhi
http://www.mxmindia.com/2014/02/indian-magazine-congress-opens-minister-tewari-asks-trade-to-look-digital/

AdStrat: Idea Internet: No more foolin' around
With Airtel & Vodafone already well entrenched into their data journey, Idea had the challenge to find a unique take on mobile internet in the 'ullu banoing' ad
http://www.mxmindia.com/2014/02/adstrat-idea-internet-no-more-foolin-around/

Havas Media Group India reports spectacular performance in 2013
RECMA 2013 Compitches has graded Havas at No 1 in YTD new business achievements in both the 2013 preliminary reports, notes a communique
http://www.mxmindia.com/2014/02/havas-media-group-india-reports-spectacular-performance-in-2013/

Flying high! 22feet sells out to DDB Mudra [Updated Today]
The 5-yr-old digital media firm will merge with Tribal and its core team will manage the joint entity + comments from an M&A consultant & Prasanth Mohanachandran
http://www.mxmindia.com/2014/02/flying-high-22feet-sells-out-to-ddb-mudra/

Infibeam to acquire digital marketing firm ODigMa
On a day which started with the news of 22feet being gobbled up by the Omnicom group, the Bengaluru-based digital marketing agency got acquired by an Indian ecom player
http://www.mxmindia.com/2014/02/infibeam-to-acquire-digital-marketing-firm-odigma/

MEC gets Sidhraj Shah to head Brand Activation unit
MEC gets Sidhraj Shah to head Brand Activation unit
http://www.mxmindia.com/2014/02/mec-gets-sidhraj-shah-to-head-brand-activation-unit/

Snack time is play time, says Fanta
In its latest campaign, the brand seeks to add a zing factor to snacking by showing a group of youngsters enjoying a snack together with a bottle of Fanta
http://www.mxmindia.com/2014/02/snack-time-is-play-time-says-fanta/

FoxyMoron unveils in-house PR vertical
Leading digital marketing, ideas and media solutions agency FoxyMoron has extended its service offerings by launching its own PR vertical

http://www.mxmindia.com/2014/02/foxymoron-unveils-in-house-pr-vertical/

Stories on 30th Nov '12

Stakeholder view of one month of digitization
MxMIndia spoke to the heads of the broadcast, MSO and cable associations on the first phase of mandatory digitization in the 3 metros
http://www.mxmindia.com/2012/11/stakeholder-view-of-one-month-of-digitization/

Zippo to expand offerings in India
In just four years, India has emerged as third-largest market for the lighter giant
http://www.mxmindia.com/2012/11/zippo-to-expand-offerings-in-india/

Tiger partners with Elephant Design
A new identity and packaging for Britannia's Tiger Glucose and Creams by Elephant Design reinforces the brand's growth promise
http://www.mxmindia.com/2012/11/tiger-partners-with-elephant-design/


Reliance Ent consolidates gaming biz under 'Zapak'
Reliance Entertainment Digital has created a unified brand identity for its gaming operations with three verticals: Zapak Solutions, Zapak Online and WAP portal and Zapak Mobile
http://www.mxmindia.com/2012/11/reliance-ent-consolidates-gaming-biz-under-zapak/


Saurabh Yagnik exits Star to enter Sony as Biz Head, Pix
Multi Screen Media's Hollywood movie channel Pix has appointed Saurabh Yagnik as its Business Head
http://www.mxmindia.com/2012/11/saurabh-yagnik-exits-star-to-enter-sony-as-biz-head-pix/


Ranjona Banejri: Media ethics questioned in India and the UK
The arrest of Sudhir Chaudhury and Samir Ahluwalia of Zee and the publishing of the Leveson Inquiry report offer fresh reason to worry about ethics in the media
http://www.mxmindia.com/2012/11/ranjona-banerji-media-ethics-questioned-in-india-and-the-uk/


Anil Thakraney: Law needs to be tougher on journalists
If the media turns corrupt, there's very little hope for the nation, writes Anil Thakraney, dismayed by all the scandals being reported
http://www.mxmindia.com/2012/11/anil-thakraney-law-needs-to-be-tougher-on-journalists/


Jaldi 5 with Sandeep Dahiya: Kids' merchandise market still at start line
Sandeep Dahiya, Sr. Vice President - Consumer Products & Communications, Viacom18 Media, on merchandising helps bring alive popular characters for a kiddie channel like Nickelodeon
http://www.mxmindia.com/2012/11/jaldi-5-with-sandeep-dahiya-kids-merchandise-market-still-at-start-line/

Edelman India forays into experiential marketing
Acquires Cream Events to boost channel integration
http://www.mxmindia.com/2012/11/edelman-india-forays-into-experiential-marketing/

Star World to showcase Packed to the Rafters digitally ahead of TV launch next week
The Australian series will be seen across TV, Internet and Mobile platforms
http://www.mxmindia.com/2012/11/star-world-to-showcase-packed-to-the-rafters-digitally-ahead-of-tv-launch-next-week/

The Anchor: 6 reasons why the government must subsidise weddings
Since weddings are such a boon for the economy, A N Chorrea believes the government must subsidise wedding services
http://www.mxmindia.com/2012/11/the-anchor-6-reasons-why-the-government-must-subsidise-weddings/

Stories on 30th Oct '12

This Diwali, spend some more!
With big-budget marketing spends, attractive offers and easy payment options woo on offer, is it a customer’s Diwali this year?
http://www.mxmindia.com/?p=34546

Shashi Sinha to be CEO, IPG Mediabrands. Lynn de Souza to turn 'social entrepreneur'
Mr Sinha will be CEO of IPG Media brands India, a new role created, with Initiative, BPN, Reprise and the outdoor company now reporting in to him, in addition to Lodestar UM, which he leads. Ms de Souza has decided to move on
http://www.mxmindia.com/?p=34579

Mediaah Report Card on Ambika Soni: 7/10
While the former I&B Minister was successful in warding off complainants of television content, there were various measures that didn’t happen in her tenure
http://www.mxmindia.com/?p=34585

Jaldi 5 with Ankur Warikoo, CEO, Groupon India
Jaldi 5 with Ankur Warikoo, CEO, Groupon India, on Crazeal.com’s first anniversary and the e-commerce explosion in India
http://www.mxmindia.com/?p=34570

WorldSpace Radio is back, via Airtel
Christened  iMusicSpace, the application brings 24X7 WorldSpace radio programmes to the TV set through the touch of a button on the remote
http://www.mxmindia.com/?p=34566

Dainik Bhaskar Group announces top 5 finalists for 'Crack the Case' contest
With the final round of 'Crack the Case' just two days away, the Dainik Bhaskar Group is all set to welcome the five finalist teams. The contest has received an overwhelming response with 340-plus registrations across organizations and top B-schools
http://www.mxmindia.com/?p=34567

Vijayavani publishes a 'colossal' supplement
Recently, Vijayavani brought out a special 208-page supplement christened Anand Lokha with its Gangavathi edition, to mark the birthday of Shri Anand Singh, Karnataka's tourism minister and Bellary's 'in-charge' minister
http://www.mxmindia.com/?p=34572

A real Chicken Khurana recipe coming up
UTV Spotboy, AKFPL and India Food Network have joined hands to create ‘The Asli Chicken Khurana’ recipe
http://www.mxmindia.com/?p=34544

Zovi.com chosen by Microsoft to create a Windows 8 application
Online apparel brand Zovi.com has announced, in collaboration with Microsoft, the launch of an all-new shopping application built specifically for Windows 8-based PCs and tablets
http://www.mxmindia.com/?p=34574

Aircraft cutout in Hansa's new billboard for Air Arabia
Hansa Outdoor, part of the R K Swamy Hansa Group, conceived and created a billboard with a large cutout of an aircraft that has neon tubing around it, to announce Air Arabia’s festive VFR (Visiting Friends and Relatives) programme
http://www.mxmindia.com/?p=34563

ESPN Star Sports scores with FA English football rights
The sports content provider giant reinforces its position as the ‘Home of Football’ with a stellar list of premium football events
http://www.mxmindia.com/?p=34562

Anchor: 5 no-nos in the office. No matter what
Besides common avoidables such as stealing other people’s ideas and being caught gossiping in the aisles once too often, there are some quirky traits that may be driving colleagues up the cubicle walls and you may never know...
http://www.mxmindia.com/?p=34549

Debrief: Tanishq: Charming!
Excellent Diwali ad by Tanishq. Indeed, this is the way to align your brand with a festival. A lesson for all advertisers who might be busy creating their own Diwali specials
http://www.mxmindia.com/?p=34552

Ranjona Banerji: Not too late for TOI to correct practices
In many ways, Times of India is India’s most complete newspaper and unfortunately, this includes being complete with the good as well as the bad, notes Ranjona Banerji
http://www.mxmindia.com/?p=34604

Signposts... October 30
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=34607

Stories on 21th Jun

1 Gold, 1 Silver & 5 Bronzes on Day 4
DDB Mudra bagged a Design Gold (& Bronze) for 'The Hinglish Project' with Leo Burnett winning a Silver for radio
http://www.mxmindia.com/2012/06/1-gold-1-silver-5-bronzes/


Can we achieve the October 31 deadline?
MxMIndia gets you reactions from industry stakeholders on the government's decision to postpone the digitization deadline for Phase I to October 31, 2012
http://www.mxmindia.com/2012/06/can-we-achieve-the-october-31-deadline/


Life OK and SAB: The see-saw continues...
Most experts feel is that both the incumbent SAB and challenger Life OK will have to work harder if they want to reach the top slots
http://www.mxmindia.com/2012/06/life-ok-and-sab-the-see-saw-continues/


Mediaah! Why Ambika Soni is to blame for the delay in digitization
The I&B ministry ought to have known that the June 30 sunset date for the four metros was unachievable, writes Pradyuman Maheshwari
http://www.mxmindia.com/2012/06/mediaah-why-ambika-soni-is-to-blame-for-the-delay-in-digitization/


Paritosh Joshi: Unbundling the Living Room
In Media Matrix, Paritosh Joshi discusses, analyses and deliberates on the fundamentals of key industry issues
http://www.mxmindia.com/2012/06/paritosh-joshi-unbundling-the-living-room/

Colors jumps to No 2, thanks to JDJ
Jhalak Dikhla Ja, the celebrity dance show in its fifth season, premiered on July 16 on Colors
http://www.mxmindia.com/2012/06/colors-jumps-to-no-2-thanks-to-jdj/


9XM celebrates World Music Day with 9XM Wall of Music
Based on the augmented reality technology, the 9XM Wall of Music will enable multiple songs downloads from the latest Bollywood movies
http://www.mxmindia.com/2012/06/9xm-celebrates-world-music-day-with-9xm-wall-of-music/


Kenichiro Hibi is MD, Sony India
Mr. Hibi to undertake Indian operations with effect from July 1, 2012
http://www.mxmindia.com/2012/06/kenichiro-hibi-is-md-sony-india/


Ormax offers tool to measure effectiveness of big media tie-ups
Mpact can be used by brands and media agencies to test effectiveness of their brand’s association with high-impact properties across media
http://www.mxmindia.com/2012/06/ormax-offers-tool-to-measure-effectiveness-of-big-media-tie-ups/


The Anchor: Jwalant Swaroop on 7 reasons why IRS is a valuable tool for measuring readership
Over a period of time IRS as a product has evolved and is must for the media planning, says Jwalant Swaroop
http://www.mxmindia.com/2012/06/the-anchor-jwalant-swaroop-on-7-reasons-why-irs-is-such-a-valuable-tool-for-measuring-readership/


Debrief: Hyundai i10: Same old, same old
Not only is SRK over-used and over-abused, by no stretch of imagination can I visualize a brand match out here, writes Anil Thakraney
http://www.mxmindia.com/2012/06/debrief-hyundai-i10-same-old-same-old/


Ranjona Banerji: What the Whacky-dooky?!
Ranjona Banerji isn't amused by the half-jacket innovation by the Wakudoki Times, er, The Times of India
http://www.mxmindia.com/2012/06/what-the-whacky-dooky/

Stories on 7th Jun

Ready, Steady, Go? Or Delay?
As I&B Minister Ambika Soni meets stakeholders tomorrow to decide on the June 30 deadline, MxMIndia presents a status report from the 4 metros
http://www.mxmindia.com/2012/06/ready-steady-go-or-delay/


Global ad biggies like Omnicom, Publicis & Dentsu in hectic parleys to buy Taproot
Taproot's co-founders Agnello Dias and Santosh Padhi are testing the market and checking out valuations, said an insider. But this may not tantamount to an immediate sale
http://www.mxmindia.com/2012/06/global-ad-biggies-like-omnicom-publicis-dentsu-in-hectic-parleys-to-buy-taproot/


Rupert Murdoch's News Corp to buy ESPN's 50% stake in ESPN STAR Sports
The transaction, which is subject to customary regulatory approvals, will allow News Corporation unit to own and operate all ESS businesses, including STAR Sports, ESPN and STAR Cricket
http://www.mxmindia.com/2012/06/rupert-murdochs-news-corp-to-buy-espns-50-stake-in-espn-star-sports/


Mixed response to Newscorp' total control of ESS
There has been a mixed response to the announcement that Newscorp will buy ESPN’s equity stake in ESPN Star Sports
http://www.mxmindia.com/2012/06/mixed-response-to-newscorps-buy-of-espn-stake-in-ess/


How 'Fake Jhunjhunwala' writer Aditya Magal impressed the 'real' Jhunjhunwala
For four-and-a-half years, unknown to everyone, Magal has been the anonymous writer behind 'The Secret Journal of Rakesh Jhunjhunwala', a popular parody blog that tore into people in the news with biting sarcasm
http://www.mxmindia.com/2012/06/how-fake-jhunjhunwala-writer-aditya-magal-impressed-the-real-jhunjhunwala/


Aaj Tak Care Awards are good news for society: Aroon Purie
Hindi News Channel, Aaj Tak hosted the Aaj Tak Care Awards in the capital on June 6 to honour the corporate entities who are changing the face of the society by their CSR initiatives
http://www.mxmindia.com/2012/06/aaj-tak-care-awards-are-good-news-for-society-aroon-purie/


'I Love Style' powered by Karmik on BIG CBS Love
Karmik designers like Rohit Bal, Neeta Lulla, Anamika Khanna, JJ Valaya, Rocky S, Shantanu & Nikhil, Rina Dhaka and Kavita Bhartia to be part of the show
http://www.mxmindia.com/2012/06/i-love-style-powered-by-karmik-on-big-cbs-love/


The Anchor: Upen Rai on 5 reasons why online videos are important for marketers
Video automatically increases engagement by keeping the user busy, while advertising and other messaging can be shown non-intrusive to the user experience, writes Upen Rai
http://www.mxmindia.com/2012/06/the-anchor-upen-rai-on-5-reasons-why-online-videos-are-important-for-marketers/


Debrief | Fox Movies: Brilliant!
Anil Thakraney reviews the Fox Movies ad which he says will not work in India where the average Indian male’s eyes are fixated ‘out there’ in any case
http://www.mxmindia.com/2012/06/debrief-fox-movies-brilliant/


Newspapers must make sense of TV news
Ranjona Banerji believes that the papers must devote half a page so that hapless viewers can make sense of all that the news channels air
http://www.mxmindia.com/2012/06/newspapers-should-emulate-tv-channels/

Stories on 18th April

ASCI is not a toothless tiger: Bharat Patel
The former chairman of Procter & Gamble and self-regulator ASCI on the decision to set up the National Advertising Monitoring Service with TAM
http://www.mxmindia.com/2012/04/asci-is-not-a-toothless-tiger-bharat-patel/

Group M shines as MEC, Maxus, Gemini TV win laurels @ Festival of Media
MEC India, Maxus Bangalore and Gemini TV win top honours at the prestigious Festival of Media 2012 awards held in Montreux, Switzerland on Tuesday
http://www.mxmindia.com/2012/04/group-m-shines-as-mec-maxus-gemini-tv-win-laurels-festival-of-media/

For LinkedIn, it's abt being relevant & contextual
B2B Connect 2012 was the first such attempt by the network as they bought together marketing enthusiasts
http://www.mxmindia.com/2012/04/for-linkedin-it-is-about-being-relevant-and-contextual/

Starcom bags Linc Pens media mandate
Starcom would be accountable for handling its entire media portfolio, to be managed out of the Mumbai office
http://www.mxmindia.com/2012/04/starcom-worldwide-bags-linc-pens-media-mandate/

Sheran Mehra quits Dhanlaxmi, joins Mahindra Hol
Sheran Mehra has called it a day at Dhanlaxmi Bank. Will now be taking charge as Head-Marketing, Mahindra Holidays
http://www.mxmindia.com/2012/04/sheran-mehra-quits-dhanlaxmi-moves-to-mahindra-holidays/

Sriram Kilambi joins BloombergUTV as President
Mr. Kilambi has over 13 years of Marketing and Operations experience in Media and FMCGs.
http://www.mxmindia.com/2012/04/bloombergutv-appoints-sriram-kilambi-as-president/

Hansa, Ipsos to jointly bid for IRS in '13, sign MoU
This joint bid will combine Hansa's extensive experience of readership measurement in the Indian context with Ipsos' global expertise of conducting readership surveys in 60 countries
http://www.mxmindia.com/2012/04/hansa-research-and-ipsos-to-jointly-bid-for-irs-in-2013-signs-mou/

Aidem Ventures to handle sales for Lakshyya Entertainment's Odia GEC
Aidem commands domain expertise in the regional GEC space and Odisha media is the next big thing now, feels Alok Rakshit
http://www.mxmindia.com/2012/04/aidem-ventures-to-handle-sales-for-lakshyya-entertainments-odia-gec/

Free Press releases annual B-school rankings
The key objective of the survey was to factor in all the relevant components so that results reflect all the ideal key considerations of today's MBA aspirant
http://www.mxmindia.com/2012/04/free-press-releases-annual-b-school-rankings/

Cinepolis in talks to pick stake in Big Cinemas
Recent media reports had suggested an equity infusion by Cinepolis, the world's fifth largest multiplex operator with more than 2,500 screens, into Big Cinemas
http://www.mxmindia.com/2012/04/cinepolis-in-talks-to-pick-stake-in-big-cinemas/

ESPN STAR Sports launches 'Event Management Group'
The on-ground division will also manage Pepsi T20 Football's on-ground events in India
http://www.mxmindia.com/2012/04/espn-star-sports-launches-%e2%80%98event-management-group%e2%80%99/

Dainik Bhaskar Group launches Bhaskar School of Media Education
The Dainik Bhaskar School has tied up with Dale Carnegie Training Consultants, a renowned US-based Training company conducting training programs worldwide for over 100 years, to adapt and create the training programs in identified areas
http://www.mxmindia.com/2012/04/dainik-bhaskar-group-launches-bhaskar-school-of-media-education/

The Anchor: 6 things to keep in mind while looking for discounts online
we can't ignore the fact that online shopping gives us more discounts and privileges to get the right products into our homes, even without stepping out of our doors says Rama Jamili
http://www.mxmindia.com/2012/04/the-anchor-6-reasons-why-a-life-of-creative-is-different-from-others/

Anil Thakraney: Will ABP News eschew sensationalism?
With the baggage of 'STAR News' off their back, they can re-engineer the channel, and ABP News can become that one Hindi channel that takes news very seriously
http://www.mxmindia.com/2012/04/anil-thakraney-will-abp-news-eschew-sensationalism/

MJR] Making sense of RBI cuts
Every Wednesday or Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek
http://www.mxmindia.com/2012/04/mjr-business-news-channels-no-connection-with-biz-news/

Stories on 12th October

WMC 2011: Mag publishers have eye on future

Despite pessimism, magazines maintain their lead by anticipating changes, say industry honchos

http://www.mxmindia.com/2011/10/wmc-2011-mag-publishers-have-eye-on-future/

All's well as I&B promises to route content complaints via self-regulators

The I&B Ministry has clarified that there is no doubt about the broadcast bodies’ self-regulatory capabilities.

http://www.mxmindia.com/2011/10/ministry-holds-back-curbs-stick/

Just Bates, now

141 revamps itself; will henceforth be called Bates.

http://www.mxmindia.com/2011/10/just-bates-now/

2nd Guru Mantra with Phaneesh Murthy

Entrepreneur Guru Mantra lecture series’ second edition in Mumbai with Phaneesh Murthy.

http://www.mxmindia.com/2011/10/2nd-guru-mantra-with-phaneesh-murthy/

Anil Thakraney’s Hard Knocks: The damned misleading adverts

The Indian mediascape is lined with ads that make false/exaggerated promises. The dubious list is long.

http://www.mxmindia.com/2011/10/anil-thakraney%E2%80%99s-hard-knocks-the-damned-misleading-adverts/

Sony serial’s title track goes the music video way

Sony Entertainment Television launches music video of ‘Kuch Toh Log Kahenge’

http://www.mxmindia.com/2011/10/sony-serial%E2%80%99s-title-track-goes-the-music-video-way/

Star’s Hollywood Blockbusters aims to thrill

Star Movies fans can get a chance to watch Hollywood titles a day before the official release.

http://www.mxmindia.com/2011/10/star%E2%80%99s-hollywood-blockbusters-aims-to-thrill/

Devesh Rai quits Mail Today, turns entrepreneur

Devesh Rai G quits Mail Today as its head - distribution and marketing.

http://www.mxmindia.com/2011/10/devesh-rai-g-quits-mail-today-as-its-head-distribution-and-marketing/

Skoda Rapid debuts on NDTV show

Skoda Rapid makes its global debut on NDTV’s award-winning The Car & Bike Show

http://www.mxmindia.com/2011/10/skoda-rapid-debuts-on-ndtv-show/

Magazine readership looking up

Though magazines worldwide have been going through a rough patch, this IRS shows an increase in magazine readership, both Hindi and English, over the last quarter.

http://www.mxmindia.com/2011/10/magazine-readership-looking-up/

WMC 2011: We have to be innovators as much as publishers: Aroon Purie

We have to be innovators as much as publishers, said outgoing FIPP Chairman and India Today group CMD, Aroon Purie

http://www.mxmindia.com/2011/10/wmc-2011-we-have-to-be-innovators-as-much-as-publishers-aroon-purie/

The Anchor: Sanjay Tripathy on 7 reasons a marketer chooses an ad agency

Sanjay Tripathy, Executive Vice President and Head, Marketing and Direct Channels at HDFC Life, on what you should look for while selecting an ad agency.

http://www.mxmindia.com/2011/10/the-anchor-sanjay-tripathy-on-7-reasons-a-marketer-chooses-an-ad-agency-2/