Stories on 13th Dec '12

How M&E CEOs are embracing digital growth
Excerpts from an Ernst & Young report based on a survey of 34 global M&E titled 'How CEOs are Embracing Digital Growth'
http://www.mxmindia.com/2012/12/how-me-ceos-are-embracing-digital-growth-ey/

Shahnaz Husain may raise Rs 200 cr PE to expand biz, launch coffee/book shops
Herbal cosmetics queen Shahnaz Husain may raise Rs 200 cr PE to expand business, launch coffee and book shops
http://www.mxmindia.com/2012/12/shahnaz-husain-may-raise-rs-200-cr-pe-to-expand-biz-launch-coffeebook-shops/

Shailesh Kapoor: Bollywood dreams for TV stars... The Ayushmann Effect
Besides a few examples, the TV-to-films transition has been limited to 'character actors' such as Alok Nath. Until this year, writes Shailesh Kapoor
http://www.mxmindia.com/2012/12/shailesh-kapoor-bollywood-dreams-for-tv-stars-the-ayushmann-effect/

Mahesh Israni, the 'Go'-to guy at Parag Milk Foods
Parag Milk Foods Pvt Ltd, manufacturer of leading brands Go and Gowardhan, has appointed Mahesh Israni, a 25-year marketing veteran, as Chief Marketing Officer
http://www.mxmindia.com/2012/12/mahesh-israni-the-go-to-guy-at-parag-milk-foods/

Debrief: Hajmola: Devgn hazam nahin hua!
This is more like regular candy advertising, and if children overdose on Hajmola, is that such a good thing from the point of view of health?
http://www.mxmindia.com/2012/12/debrief-hajmola-devgn-hazam-nahin-hua/

The Anchor: 5 things brands must keep in mind while opting for a logo/design change
What message will the redesign convey?
http://www.mxmindia.com/2012/12/the-anchor-5-things-brands-must-keep-in-mind-while-opting-for-a-logodesign-change/

Havas appointed global media AOR of Shangri-La Hotels
Havas Media Asia Pacific has announced its appointment as the global media AOR of luxury hotel group Shangri-La Hotels and Resorts
http://www.mxmindia.com/2012/12/havas-appointed-global-media-aor-of-shangri-la-hotels/

Ten Sports is official broadcaster of Aircel Chennai Open 2013
Ten Sports has extended its support to the 18th edition of Aircel Chennai Open as the exclusive official broadcast partner
http://www.mxmindia.com/2012/12/ten-sports-is-official-broadcaster-of-aircel-chennai-open-2013/

ESPN Star Sports ends 2012 with a record haul of creative awards
ESPN Star Sports (ESS) capped a successful calendar year with a total of 14 awards for its in-house on-air campaigns when it clinched two Gold and two Silver awards at the recent Promax Asia Awards
http://www.mxmindia.com/2012/12/espn-star-sports-ends-2012-with-a-record-haul-of-creative-awards/

Taproot India cleans up with 2 Golds at Campaign Asia-Pacific Awards 2012
Taproot India has bagged two golds - Creative Agency of the Year Award and Agency of the Year for India and the Subcontinent - at the Campaign Asia-Pacific Awards in Singapore
http://www.mxmindia.com/2012/12/taproot-india-cleans-up-with-2-golds-at-campaign-asia-pacific-awards-2012/

Stories on 18th April

ASCI is not a toothless tiger: Bharat Patel
The former chairman of Procter & Gamble and self-regulator ASCI on the decision to set up the National Advertising Monitoring Service with TAM
http://www.mxmindia.com/2012/04/asci-is-not-a-toothless-tiger-bharat-patel/

Group M shines as MEC, Maxus, Gemini TV win laurels @ Festival of Media
MEC India, Maxus Bangalore and Gemini TV win top honours at the prestigious Festival of Media 2012 awards held in Montreux, Switzerland on Tuesday
http://www.mxmindia.com/2012/04/group-m-shines-as-mec-maxus-gemini-tv-win-laurels-festival-of-media/

For LinkedIn, it's abt being relevant & contextual
B2B Connect 2012 was the first such attempt by the network as they bought together marketing enthusiasts
http://www.mxmindia.com/2012/04/for-linkedin-it-is-about-being-relevant-and-contextual/

Starcom bags Linc Pens media mandate
Starcom would be accountable for handling its entire media portfolio, to be managed out of the Mumbai office
http://www.mxmindia.com/2012/04/starcom-worldwide-bags-linc-pens-media-mandate/

Sheran Mehra quits Dhanlaxmi, joins Mahindra Hol
Sheran Mehra has called it a day at Dhanlaxmi Bank. Will now be taking charge as Head-Marketing, Mahindra Holidays
http://www.mxmindia.com/2012/04/sheran-mehra-quits-dhanlaxmi-moves-to-mahindra-holidays/

Sriram Kilambi joins BloombergUTV as President
Mr. Kilambi has over 13 years of Marketing and Operations experience in Media and FMCGs.
http://www.mxmindia.com/2012/04/bloombergutv-appoints-sriram-kilambi-as-president/

Hansa, Ipsos to jointly bid for IRS in '13, sign MoU
This joint bid will combine Hansa's extensive experience of readership measurement in the Indian context with Ipsos' global expertise of conducting readership surveys in 60 countries
http://www.mxmindia.com/2012/04/hansa-research-and-ipsos-to-jointly-bid-for-irs-in-2013-signs-mou/

Aidem Ventures to handle sales for Lakshyya Entertainment's Odia GEC
Aidem commands domain expertise in the regional GEC space and Odisha media is the next big thing now, feels Alok Rakshit
http://www.mxmindia.com/2012/04/aidem-ventures-to-handle-sales-for-lakshyya-entertainments-odia-gec/

Free Press releases annual B-school rankings
The key objective of the survey was to factor in all the relevant components so that results reflect all the ideal key considerations of today's MBA aspirant
http://www.mxmindia.com/2012/04/free-press-releases-annual-b-school-rankings/

Cinepolis in talks to pick stake in Big Cinemas
Recent media reports had suggested an equity infusion by Cinepolis, the world's fifth largest multiplex operator with more than 2,500 screens, into Big Cinemas
http://www.mxmindia.com/2012/04/cinepolis-in-talks-to-pick-stake-in-big-cinemas/

ESPN STAR Sports launches 'Event Management Group'
The on-ground division will also manage Pepsi T20 Football's on-ground events in India
http://www.mxmindia.com/2012/04/espn-star-sports-launches-%e2%80%98event-management-group%e2%80%99/

Dainik Bhaskar Group launches Bhaskar School of Media Education
The Dainik Bhaskar School has tied up with Dale Carnegie Training Consultants, a renowned US-based Training company conducting training programs worldwide for over 100 years, to adapt and create the training programs in identified areas
http://www.mxmindia.com/2012/04/dainik-bhaskar-group-launches-bhaskar-school-of-media-education/

The Anchor: 6 things to keep in mind while looking for discounts online
we can't ignore the fact that online shopping gives us more discounts and privileges to get the right products into our homes, even without stepping out of our doors says Rama Jamili
http://www.mxmindia.com/2012/04/the-anchor-6-reasons-why-a-life-of-creative-is-different-from-others/

Anil Thakraney: Will ABP News eschew sensationalism?
With the baggage of 'STAR News' off their back, they can re-engineer the channel, and ABP News can become that one Hindi channel that takes news very seriously
http://www.mxmindia.com/2012/04/anil-thakraney-will-abp-news-eschew-sensationalism/

MJR] Making sense of RBI cuts
Every Wednesday or Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek
http://www.mxmindia.com/2012/04/mjr-business-news-channels-no-connection-with-biz-news/