Stories on 19th Mar'14

TV ad vol grew 12% in 2013, print up 6%
As per TAM AdEx, the volume of television advertising grew 12 percent in 2013 and print went up by 6 percent
http://www.mxmindia.com/2014/03/tv-ad-volume-grew-12-in-2013-print-up-6/

Zee pulls Rajesh Iyer from Colors as Biz Head for new channel
Zee Entertainment Enterprises Limited (ZEEL) has announced the appointment of of Rajesh Iyer as Business Head - New Initiatives|Hindi Broadcast
http://www.mxmindia.com/2014/03/tv-ad-volume-grew-12-in-2013-print-up-6/

IRS revalidation will not happen by March 31
According to sources, the revalidation exercise hasn't started in right earnest and it's unlikely that the RSCI and MRUC will complete it by March 31 as announced earlier
http://www.mxmindia.com/2014/03/irs-revalidation-will-not-happen-by-march-31/

HUL, McCann win big at IAA's Olive Crown Awards for green advertising
The chief guest at the event was actor Amitabh Bachchan, who was also accorded the Honorary Membership of the IAA India Chapter
http://www.mxmindia.com/2014/03/irs-revalidation-will-not-happen-by-march-31/

Maxus wins media mandate for T20 World Cup 2014
Maxus has bagged the media investment mandate in India for the ICC World Twenty20 Bangladesh 2014
http://www.mxmindia.com/2014/03/maxus-wins-media-mandate-for-t20-world-cup-2014/

ASCI cracks whip on misleading ads; Education, Personal Care products major defaulters
In 2013, the CCC decided on 1842 complaints out of which 1477 were upheld
http://www.mxmindia.com/2014/03/asci-cracks-whip-on-misleading-ads-education-personal-care-products-major-defaulters/

Cannes announces jury list for four categories
The jury members will meet in Cannes to judge work in the new Product Design, Film, Media and Promo & Activation Lions categories
http://www.mxmindia.com/2014/03/cannes-announces-jury-list-for-four-categories/

PC to work her magic for DS Group
The actor features in the new TVC announcing the launch of saffron blended, silver coated cardamom seeds, 'Rajnigandha Silver Pearls' from the house of DS Group
http://www.mxmindia.com/2014/03/pc-to-work-her-magic-for-ds-group/

'Come on, bulaava aaya hai', says MAX
The campaign is inspired from the fact that Pepsi IPL is the biggest cricketing extravaganza in the world
http://www.mxmindia.com/2014/03/come-on-bulaava-aaya-hai-says-max/

Reliance MediaWorks crosses 400-film mark
The company commemorated the triumph with a star-studded event graced by accomplished cinematographers, directors and producers
http://www.mxmindia.com/2014/03/reliance-mediaworks-crosses-400-film-mark/

TVS Tyres: counting on the letter-man to deliver happiness
The ad brings out the importance of high performance and toughness of the tyres in an emotional setting
http://www.mxmindia.com/2014/03/tvs-tyres-counting-on-the-letter-man-to-deliver-happiness/

ZEE appointed partner for SAIFF
ZEE Cinema has partnered with the South Asian International Film Festival (SAIFF) as a signature partner

http://www.mxmindia.com/2014/03/zee-appointed-partner-for-saiff/

Stories on 18th Feb '13

TV volumes up 10% in 2012, print up 9%
Yes, advertising volumes on television and print were up as per AdEx figures for 2012 from TAM Media Research’s AdEx India division
 http://www.mxmindia.com/?p=41761

Reckitt Benckiser's Dettol Kitchen ad takes on HUL's Vim
It's ad war time a Dettol's campaign on kitchen cleaning product shows rival HUL's Vim dishwash liquid
 http://www.mxmindia.com/?p=41757

IMC 2013: Editorial vs business: the debate rages on...
Notable panellists from the fourth estate gathered at the Indian Magazine Conress to put forth their views on the topic 'Church vs State: Has the wall between editorial and business breached?
 http://www.mxmindia.com/?p=41702

IMC 2013: Mags must cash in on change: panel on RoI
Though the digital explosion is a real challenge for magazines, the latter have some clear advantages they must monetize, concluded the panel discussion on ROI from magazines, on the second day of the IMC
 http://www.mxmindia.com/?p=41703

IMC 2013: Being creative and loving it
Panellists took turns presenting their viewpoints on how print could still remain a preferred medium for brands, going forward
 http://www.mxmindia.com/?p=41695

Anil Thakraney: Need more Choppergate stories
There cannot be a greater joy for a journalist than an expose well executed. It also makes the audiences take news channels more seriously. Am hoping this will be a turning point for news television in India
 http://www.mxmindia.com/?p=41698

AdStrat: Trusting Max
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
 http://www.mxmindia.com/?p=41699

Rahul Johri named 'CEO of the Year' at Broadcasting Industry Awards
The Broadcasting Industry Awards are organised by the World Brand Congress
 http://www.mxmindia.com/?p=41700

IAA debate on relevance of tradition media given digital
The IAA gets the industry to debate interesting marketing and media issues
 http://www.mxmindia.com/?p=41721

AIMA World Marketing Congress pinpoints marketing myopia in digital age
The World Marketing Congress attracted more than 350 participants, and afforded delegates an opportunity to learn from the experts and share branding experience and insights with their peers
http://www.mxmindia.com/?p=41701

First India TV Yuva Awards to be held today
The first edition of the Yuva awards, that aim to find Yuva Icons of India, will be held in the capital today
 http://www.mxmindia.com/?p=41722

Pulp Strategy named 'Youth Marketing Agency of the Year'
The agency was awarded with the 'Youth Marketing Agency of the Year' award at the Global Youth Marketing Forum by CMO Asia
 http://www.mxmindia.com/?p=41730

ANCHOR | One Big Idea by Ameer Ismail
Need to harness the power of communication
http://www.mxmindia.com/?p=41697

ANCHOR | One Big Idea by Ankur Warikoo
Local e-commerce is the way ahead for small businesses

http://www.mxmindia.com/?p=41696

Stories on 9th May

AdEx 2011-12: Print grows 14%, TV 11%, Radio 0%
Presenting TAM AdEx data for TV, Print & Radio in Apr 2011-Mar 2012, courtesy TAM Media Research
http://www.mxmindia.com/2012/05/adex-2011-12-print-grows-14-tv-11-radio-0/

Shoppers at retail chains buy premium items
Modern retail shoppers seem to be less impacted by economic factors like inflation, high interest rates and slower growth, says Nielsen's April report
http://www.mxmindia.com/2012/05/shoppers-at-retail-chains-buy-premium-items/

Red FM invites agencies to handle creative
Red FM has called for a creative pitch. Industry sources close to the development have confirmed the news to MxMIndia
http://www.mxmindia.com/2012/05/red-fm-invites-agencies-to-handle-creative-mandates/

Sanjay Thapar is new CEO of Bates India
Mr Thapar has now been entrusted with the ‘turnaround’ job at the ailing WPP agency that has seen some high profile movements in the last few months
http://www.mxmindia.com/2012/05/sanjay-thapar-takes-over-as-the-new-ceo-of-bates-india/

Satyamev Jayate has started the debate again: Meena Sharma
Meena Sharma, bureau chief with Sahara Samay, talks about how the show could bring about a change on social issues
http://www.mxmindia.com/2012/05/satyamev-jayate-has-started-the-debate-again-meena-sharma/

Manish Bharil joins Madison Media as GM
He will lead the Britannia account in Madison Media Omega based in Bangalore
http://www.mxmindia.com/2012/05/manish-bharil-joins-madison-media-as-gm/

53 Days to D-Day | Govt addresses industry concerns over digitization
The necessary provisions have been incorporated in the Cable Television Networks (Amendment) Rules, 2012 to take care of these concerns
http://www.mxmindia.com/2012/05/govt-addresses-industry-concerns-over-digitisation/

Nearly 10 lakh STBs ready for Kolkata
Of the total requirement of about 35 lakhs STBs, over 5 lakhs STBs have already been installed, about 4 lakhs STBs are available in the stock which are being installed and the orders have already been issued for the balance requirements of STBs
http://www.mxmindia.com/2012/05/nearly-10-lakh-stbs-ready-for-kolkata/

Cornelia Kunze is Vice Chair, Edelman APAC
Ms Kunze will have a particular remit to help develop the consumer and brand planning offer
http://www.mxmindia.com/2012/05/edelman-appoints-cornelia-kunze-vice-chairman-edelman-asiapacific/

Vogue announces first fashion fund with FDCI
The Vogue Fashion Fund is a global initiative that will put the spotlight on the country’s next generation of outstanding design talent
http://www.mxmindia.com/2012/05/vogue-announces-first-fashion-fund-with-fdci/

New Samsung home appliance TVC brings in "ek fresh soch"
Brand ambassador Priyanka Chopra exemplifies her role as a catalyst of change
http://www.mxmindia.com/2012/05/new-samsung-home-appliance-tvc-brings-in-ek-fresh-soch/

The Anchor: Sudarshan Banerjee on 5 things an agency must always do (according to the client)
It's the client's brand. That is the brand's identity. The client isn't paying for your creative aesthetics or for your smart headlines, says Sudarshan Banerjee
http://www.mxmindia.com/2012/05/the-anchor-sudarshan-banerjee-on-5-things-an-agency-must-always-do-according-to-the-client/

Anil Thakraney: Bring Rajani back!
The biggest challenge would be to find a girl who can match Priya Tendulkar’s pleasing persona and chutzpah. But it can be done
http://www.mxmindia.com/2012/05/anil-thakraney-bring-rajani-back/

Stories on 18th April

ASCI is not a toothless tiger: Bharat Patel
The former chairman of Procter & Gamble and self-regulator ASCI on the decision to set up the National Advertising Monitoring Service with TAM
http://www.mxmindia.com/2012/04/asci-is-not-a-toothless-tiger-bharat-patel/

Group M shines as MEC, Maxus, Gemini TV win laurels @ Festival of Media
MEC India, Maxus Bangalore and Gemini TV win top honours at the prestigious Festival of Media 2012 awards held in Montreux, Switzerland on Tuesday
http://www.mxmindia.com/2012/04/group-m-shines-as-mec-maxus-gemini-tv-win-laurels-festival-of-media/

For LinkedIn, it's abt being relevant & contextual
B2B Connect 2012 was the first such attempt by the network as they bought together marketing enthusiasts
http://www.mxmindia.com/2012/04/for-linkedin-it-is-about-being-relevant-and-contextual/

Starcom bags Linc Pens media mandate
Starcom would be accountable for handling its entire media portfolio, to be managed out of the Mumbai office
http://www.mxmindia.com/2012/04/starcom-worldwide-bags-linc-pens-media-mandate/

Sheran Mehra quits Dhanlaxmi, joins Mahindra Hol
Sheran Mehra has called it a day at Dhanlaxmi Bank. Will now be taking charge as Head-Marketing, Mahindra Holidays
http://www.mxmindia.com/2012/04/sheran-mehra-quits-dhanlaxmi-moves-to-mahindra-holidays/

Sriram Kilambi joins BloombergUTV as President
Mr. Kilambi has over 13 years of Marketing and Operations experience in Media and FMCGs.
http://www.mxmindia.com/2012/04/bloombergutv-appoints-sriram-kilambi-as-president/

Hansa, Ipsos to jointly bid for IRS in '13, sign MoU
This joint bid will combine Hansa's extensive experience of readership measurement in the Indian context with Ipsos' global expertise of conducting readership surveys in 60 countries
http://www.mxmindia.com/2012/04/hansa-research-and-ipsos-to-jointly-bid-for-irs-in-2013-signs-mou/

Aidem Ventures to handle sales for Lakshyya Entertainment's Odia GEC
Aidem commands domain expertise in the regional GEC space and Odisha media is the next big thing now, feels Alok Rakshit
http://www.mxmindia.com/2012/04/aidem-ventures-to-handle-sales-for-lakshyya-entertainments-odia-gec/

Free Press releases annual B-school rankings
The key objective of the survey was to factor in all the relevant components so that results reflect all the ideal key considerations of today's MBA aspirant
http://www.mxmindia.com/2012/04/free-press-releases-annual-b-school-rankings/

Cinepolis in talks to pick stake in Big Cinemas
Recent media reports had suggested an equity infusion by Cinepolis, the world's fifth largest multiplex operator with more than 2,500 screens, into Big Cinemas
http://www.mxmindia.com/2012/04/cinepolis-in-talks-to-pick-stake-in-big-cinemas/

ESPN STAR Sports launches 'Event Management Group'
The on-ground division will also manage Pepsi T20 Football's on-ground events in India
http://www.mxmindia.com/2012/04/espn-star-sports-launches-%e2%80%98event-management-group%e2%80%99/

Dainik Bhaskar Group launches Bhaskar School of Media Education
The Dainik Bhaskar School has tied up with Dale Carnegie Training Consultants, a renowned US-based Training company conducting training programs worldwide for over 100 years, to adapt and create the training programs in identified areas
http://www.mxmindia.com/2012/04/dainik-bhaskar-group-launches-bhaskar-school-of-media-education/

The Anchor: 6 things to keep in mind while looking for discounts online
we can't ignore the fact that online shopping gives us more discounts and privileges to get the right products into our homes, even without stepping out of our doors says Rama Jamili
http://www.mxmindia.com/2012/04/the-anchor-6-reasons-why-a-life-of-creative-is-different-from-others/

Anil Thakraney: Will ABP News eschew sensationalism?
With the baggage of 'STAR News' off their back, they can re-engineer the channel, and ABP News can become that one Hindi channel that takes news very seriously
http://www.mxmindia.com/2012/04/anil-thakraney-will-abp-news-eschew-sensationalism/

MJR] Making sense of RBI cuts
Every Wednesday or Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek
http://www.mxmindia.com/2012/04/mjr-business-news-channels-no-connection-with-biz-news/