Stories on 18th Feb '13

TV volumes up 10% in 2012, print up 9%
Yes, advertising volumes on television and print were up as per AdEx figures for 2012 from TAM Media Research’s AdEx India division
 http://www.mxmindia.com/?p=41761

Reckitt Benckiser's Dettol Kitchen ad takes on HUL's Vim
It's ad war time a Dettol's campaign on kitchen cleaning product shows rival HUL's Vim dishwash liquid
 http://www.mxmindia.com/?p=41757

IMC 2013: Editorial vs business: the debate rages on...
Notable panellists from the fourth estate gathered at the Indian Magazine Conress to put forth their views on the topic 'Church vs State: Has the wall between editorial and business breached?
 http://www.mxmindia.com/?p=41702

IMC 2013: Mags must cash in on change: panel on RoI
Though the digital explosion is a real challenge for magazines, the latter have some clear advantages they must monetize, concluded the panel discussion on ROI from magazines, on the second day of the IMC
 http://www.mxmindia.com/?p=41703

IMC 2013: Being creative and loving it
Panellists took turns presenting their viewpoints on how print could still remain a preferred medium for brands, going forward
 http://www.mxmindia.com/?p=41695

Anil Thakraney: Need more Choppergate stories
There cannot be a greater joy for a journalist than an expose well executed. It also makes the audiences take news channels more seriously. Am hoping this will be a turning point for news television in India
 http://www.mxmindia.com/?p=41698

AdStrat: Trusting Max
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
 http://www.mxmindia.com/?p=41699

Rahul Johri named 'CEO of the Year' at Broadcasting Industry Awards
The Broadcasting Industry Awards are organised by the World Brand Congress
 http://www.mxmindia.com/?p=41700

IAA debate on relevance of tradition media given digital
The IAA gets the industry to debate interesting marketing and media issues
 http://www.mxmindia.com/?p=41721

AIMA World Marketing Congress pinpoints marketing myopia in digital age
The World Marketing Congress attracted more than 350 participants, and afforded delegates an opportunity to learn from the experts and share branding experience and insights with their peers
http://www.mxmindia.com/?p=41701

First India TV Yuva Awards to be held today
The first edition of the Yuva awards, that aim to find Yuva Icons of India, will be held in the capital today
 http://www.mxmindia.com/?p=41722

Pulp Strategy named 'Youth Marketing Agency of the Year'
The agency was awarded with the 'Youth Marketing Agency of the Year' award at the Global Youth Marketing Forum by CMO Asia
 http://www.mxmindia.com/?p=41730

ANCHOR | One Big Idea by Ameer Ismail
Need to harness the power of communication
http://www.mxmindia.com/?p=41697

ANCHOR | One Big Idea by Ankur Warikoo
Local e-commerce is the way ahead for small businesses

http://www.mxmindia.com/?p=41696

Stories on 30th Oct '12

This Diwali, spend some more!
With big-budget marketing spends, attractive offers and easy payment options woo on offer, is it a customer’s Diwali this year?
http://www.mxmindia.com/?p=34546

Shashi Sinha to be CEO, IPG Mediabrands. Lynn de Souza to turn 'social entrepreneur'
Mr Sinha will be CEO of IPG Media brands India, a new role created, with Initiative, BPN, Reprise and the outdoor company now reporting in to him, in addition to Lodestar UM, which he leads. Ms de Souza has decided to move on
http://www.mxmindia.com/?p=34579

Mediaah Report Card on Ambika Soni: 7/10
While the former I&B Minister was successful in warding off complainants of television content, there were various measures that didn’t happen in her tenure
http://www.mxmindia.com/?p=34585

Jaldi 5 with Ankur Warikoo, CEO, Groupon India
Jaldi 5 with Ankur Warikoo, CEO, Groupon India, on Crazeal.com’s first anniversary and the e-commerce explosion in India
http://www.mxmindia.com/?p=34570

WorldSpace Radio is back, via Airtel
Christened  iMusicSpace, the application brings 24X7 WorldSpace radio programmes to the TV set through the touch of a button on the remote
http://www.mxmindia.com/?p=34566

Dainik Bhaskar Group announces top 5 finalists for 'Crack the Case' contest
With the final round of 'Crack the Case' just two days away, the Dainik Bhaskar Group is all set to welcome the five finalist teams. The contest has received an overwhelming response with 340-plus registrations across organizations and top B-schools
http://www.mxmindia.com/?p=34567

Vijayavani publishes a 'colossal' supplement
Recently, Vijayavani brought out a special 208-page supplement christened Anand Lokha with its Gangavathi edition, to mark the birthday of Shri Anand Singh, Karnataka's tourism minister and Bellary's 'in-charge' minister
http://www.mxmindia.com/?p=34572

A real Chicken Khurana recipe coming up
UTV Spotboy, AKFPL and India Food Network have joined hands to create ‘The Asli Chicken Khurana’ recipe
http://www.mxmindia.com/?p=34544

Zovi.com chosen by Microsoft to create a Windows 8 application
Online apparel brand Zovi.com has announced, in collaboration with Microsoft, the launch of an all-new shopping application built specifically for Windows 8-based PCs and tablets
http://www.mxmindia.com/?p=34574

Aircraft cutout in Hansa's new billboard for Air Arabia
Hansa Outdoor, part of the R K Swamy Hansa Group, conceived and created a billboard with a large cutout of an aircraft that has neon tubing around it, to announce Air Arabia’s festive VFR (Visiting Friends and Relatives) programme
http://www.mxmindia.com/?p=34563

ESPN Star Sports scores with FA English football rights
The sports content provider giant reinforces its position as the ‘Home of Football’ with a stellar list of premium football events
http://www.mxmindia.com/?p=34562

Anchor: 5 no-nos in the office. No matter what
Besides common avoidables such as stealing other people’s ideas and being caught gossiping in the aisles once too often, there are some quirky traits that may be driving colleagues up the cubicle walls and you may never know...
http://www.mxmindia.com/?p=34549

Debrief: Tanishq: Charming!
Excellent Diwali ad by Tanishq. Indeed, this is the way to align your brand with a festival. A lesson for all advertisers who might be busy creating their own Diwali specials
http://www.mxmindia.com/?p=34552

Ranjona Banerji: Not too late for TOI to correct practices
In many ways, Times of India is India’s most complete newspaper and unfortunately, this includes being complete with the good as well as the bad, notes Ranjona Banerji
http://www.mxmindia.com/?p=34604

Signposts... October 30
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=34607