Stories on 8th May 14

New Realities of the Indian Consumer
There is greater need for information, including that from social networking sites, notes a report presented by Cogito and the IPG group
http://www.mxmindia.com/2014/05/new-realities-of-the-indian-consumer/

Pops goes Now. Joins SapientNitro as Chief Creative Officer
KV Sridhar joins SapientNitro as Chief Creative Officer. After years of teaching, he wants to now learn and also connect with today's audiences
http://www.mxmindia.com/2014/05/pops-goes-now-joins-sapientnitro-as-chief-creative-officer/

Saurabh Yagnik elevated, to oversee English channels at MSM
Saurabh Yagnik, who joined the MSM group just over two years ago, has over 17 years of varied consumer and television management experience
http://www.mxmindia.com/2014/05/saurabh-yagnik-elevated-to-oversee-english-channels-at-msm/

Concept PR acquires I:Connect Enterprise
All three founding members of the I:Connect team - Lokesh Tiwary, Shantanu Kumar and Shalini Gupta - along with their entire team will merge with Concept PR
http://www.mxmindia.com/2014/05/concept-pr-acquires-iconnect-enterprise/

KBC returns, with a new premise
The call for participation communication for this season has kicked off with the line - "Iss manch se koi bhi khali haath nahi jaata"
http://www.mxmindia.com/2014/05/kbc-returns-with-a-new-premise/

Spiritual channel 'Life Mantra' set for take-off
Life Mantra will deliver content targeted at body, mind & soul with a holistic combination of lifestyle and spirituality to help audience gain a positive outlook in life
http://www.mxmindia.com/2014/05/spiritual-channel-life-mantra-set-for-take-off/

LinOpinion GolinHarris brings The Bridge to India
GolinHarris was the first agency to launch The Bridge, which is present in 13 locations globally
http://www.mxmindia.com/2014/05/linopinion-golinharris-brings-the-bridge-to-india/

TEN Sports to broadcast Hyundai A-League
The league which is run by the Football Federation of Australia (FFA) has 10 teams, 9 from Australia and one from New Zealand
http://www.mxmindia.com/2014/05/ten-sports-to-broadcast-hyundai-a-league/

Bloomberg TV India hosts panel discussion on 'Strategies for Success'
The panel discussion on "Strategies for Success" highlighted the various issues faced by the new age entrepreneur in the country

http://www.mxmindia.com/2014/05/bloomberg-tv-india-hosts-panel-discussion-on-strategies-for-success/

Stories on 18th Feb '13

TV volumes up 10% in 2012, print up 9%
Yes, advertising volumes on television and print were up as per AdEx figures for 2012 from TAM Media Research’s AdEx India division
 http://www.mxmindia.com/?p=41761

Reckitt Benckiser's Dettol Kitchen ad takes on HUL's Vim
It's ad war time a Dettol's campaign on kitchen cleaning product shows rival HUL's Vim dishwash liquid
 http://www.mxmindia.com/?p=41757

IMC 2013: Editorial vs business: the debate rages on...
Notable panellists from the fourth estate gathered at the Indian Magazine Conress to put forth their views on the topic 'Church vs State: Has the wall between editorial and business breached?
 http://www.mxmindia.com/?p=41702

IMC 2013: Mags must cash in on change: panel on RoI
Though the digital explosion is a real challenge for magazines, the latter have some clear advantages they must monetize, concluded the panel discussion on ROI from magazines, on the second day of the IMC
 http://www.mxmindia.com/?p=41703

IMC 2013: Being creative and loving it
Panellists took turns presenting their viewpoints on how print could still remain a preferred medium for brands, going forward
 http://www.mxmindia.com/?p=41695

Anil Thakraney: Need more Choppergate stories
There cannot be a greater joy for a journalist than an expose well executed. It also makes the audiences take news channels more seriously. Am hoping this will be a turning point for news television in India
 http://www.mxmindia.com/?p=41698

AdStrat: Trusting Max
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
 http://www.mxmindia.com/?p=41699

Rahul Johri named 'CEO of the Year' at Broadcasting Industry Awards
The Broadcasting Industry Awards are organised by the World Brand Congress
 http://www.mxmindia.com/?p=41700

IAA debate on relevance of tradition media given digital
The IAA gets the industry to debate interesting marketing and media issues
 http://www.mxmindia.com/?p=41721

AIMA World Marketing Congress pinpoints marketing myopia in digital age
The World Marketing Congress attracted more than 350 participants, and afforded delegates an opportunity to learn from the experts and share branding experience and insights with their peers
http://www.mxmindia.com/?p=41701

First India TV Yuva Awards to be held today
The first edition of the Yuva awards, that aim to find Yuva Icons of India, will be held in the capital today
 http://www.mxmindia.com/?p=41722

Pulp Strategy named 'Youth Marketing Agency of the Year'
The agency was awarded with the 'Youth Marketing Agency of the Year' award at the Global Youth Marketing Forum by CMO Asia
 http://www.mxmindia.com/?p=41730

ANCHOR | One Big Idea by Ameer Ismail
Need to harness the power of communication
http://www.mxmindia.com/?p=41697

ANCHOR | One Big Idea by Ankur Warikoo
Local e-commerce is the way ahead for small businesses

http://www.mxmindia.com/?p=41696

Stories on 27th January

Is all well at Bates?
Bates Asia, as it is known today, has undergone quite a few mergers recently. One wonders if that is the reason for the instability the agency faces today.
http://www.mxmindia.com/2012/01/is-all-well-at-bates/

Change time @ Group M. Irwin Gotlieb is chairman, Dominic Proctor is prez. Nick Emery is new Mindshare CEO
While Mr Gotlieb will focus on the overall strategic direction of GroupM, Mr Proctor will oversee management of GroupM’s agencies worldwide and Mr Emery will replace Mr Proctor to head Mindshare
http://www.mxmindia.com/2012/01/change-time-group-m-irwin-gotlieb-is-chairman-dominic-proctor-is-prez-nick-emery-is-new-mindshare-ceo/

Coming soon: Milestone Digital and Milestone Rural
According to Nabendu Bhattacharyya, Milestone Brandcom is slated to venture into the rural communication space with Milestone Rural, the digital space with Milestone Digital and aims to set up a creative agency too
http://www.mxmindia.com/2012/01/coming-soon-milestone-digital-and-milestone-rural/

Yatra.com on lookout for a creative partner
After working with TBWA for almost 4 months,yatra.com is again on a lookout for a creative partner. Sources close to the development have confirmed the news to MxM India.
http://www.mxmindia.com/2012/01/yatra-com-on-lookout-for-a-creative-partner/

Simply talking rice with Ogilvy Delhi
Ogilvy Delhi has created a new 'talkative' TVC for Best Rice
http://www.mxmindia.com/2012/01/simply-talking-rice/

[PR Channel] 2012 is about growth: Ameer Ismail
Ameer Ismail, Executive Director, Lowe Lintas opens up about his successful tryst with the PR and communications space, how LinOpinion has managed to outperform its growth every year, and his plans for the agency in 2012.
http://www.mxmindia.com/2012/01/pr-channel-2012-is-about-growth-ameer-ismail/

We Cannot Censor the Web, says Google's Nikesh Arora
The Senior VP at Google speaks on the controversy around banning objectionable content in an exclusive interview to NDTV
http://www.mxmindia.com/2012/01/we-cannot-censor-the-web-says-googles-nikesh-arora/

Tribal Fusion is now world's 2nd largest digital display ads provider
comSCORE reports company's premium publisher network as reaching nearly 500 million unique users worldwide.
http://www.mxmindia.com/2012/01/tribal-fusion-worlds-second-largest-display-advertising-provider/

Suvarna TV launches Kitchen Khiladigalu
Taste, Timing, Hygiene & presentation of the dish are some of the parameters based on which the contestants will be judged. Srujan Lokesh the well known face of Kannada television will be the host of the show.
http://www.mxmindia.com/2012/01/suvarna-tv-launches-kitchen-khiladigalu/

Volkswagen & Mudra Max go 360 on OOH for Think Blue
Mudra Max has exclusively implemented a high decibel campaign in Mumbai andDelhithrough a mix of digital, experiential, on ground and OOH execution
http://www.mxmindia.com/2012/01/volkswagen-mudra-max-go-360-on-ooh-for-think-blue/

Experian CheetahMail achieves a leader status
Earns top ratings in customer service, global footprint, market presence, management team, executive vision, mobile, social and more, finds Forrester Research
http://www.mxmindia.com/2012/01/experian-cheetahmail-achieves-a-leader-status/

HomeShop18 commemorates 63rd Republic Day Celebrations
The website launches 7-Day Shopping Extravaganza to celebrate the 'Republic week offer' with huge discounts and gift offers
http://www.mxmindia.com/2012/01/homeshop18-commemorates-63rd-republic-day-celebrations/

A night filled with stars and entertainment at the7th Apsara awards
The Awards also dedicated a special segment to the legends of Indian cinema marking the beginning of '100 years of Indian Cinema' celebrations.
http://www.mxmindia.com/2012/01/a-night-filled-with-stars-and-entertainment-at-the7th-apsara-awards/

The Anchor: 5 reasons online radio will grow in India
At the touch of a mouse, a universe of customizable radio - what's not to like, asks Prashant Panday.
http://www.mxmindia.com/2012/01/the-anchor-5-reasons-online-radio-will-grow-in-india/

Anil Thakraney: Freedom of expression - conditions apply
Trashing and making fun of religion leads to no change at all, it's simply a mischievous trick to get instant attention. Exactly as a naughty pupil would chuck a piece of chalk at the teacher to get her attention.
http://www.mxmindia.com/2012/01/anil-thakraney-freedom-of-expression-conditions-apply/

Time for media to not get jingoistic
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/time-for-media-to-not-get-jingoistic/