Stories on 12th Mar'13

Business, networking & more @ Frames 2013
The 14th edition of India’s biggest conclave of the M&E sector starts today in Mumbai with a galaxy of national and international speakers. A curtain-raiser...
http://www.mxmindia.com/?p=43442

Publicis Groupe acquires Convonix
Digital marketing consulting firm Convonix will align with Starcom MediaVest Group (SMG) in India
http://www.mxmindia.com/?p=43440

Jaldi 5 with Sorbojeet Chatterjee: Events like half-marathon deepens bond with readers
DNA's VP Marketing tells MxMIndia about the new team running the ship, how the half-marathon benefited the paper, and coverage by other media...
http://www.mxmindia.com/?p=43437

Reliance Games expands to Japan, Korea
The company has announced the acquisition of a mobile game development and publishing company in Japan and a mobile game development studio in Korea, thereby augmenting its footprint in the global mobile gaming industry
http://www.mxmindia.com/?p=43441

Debrief: Tata Tea: Good use of Women's Day
It's a good ad. For two reasons. One, we are talking real change out here, unlike the gassing that usually goes on over women's issues. Two, for a change, SRK has been used correctly in an advertisement
http://www.mxmindia.com/?p=43436

Ranjona Banerji: Gang-rape accused Ram Singh's "mysterious" death up-ends TV news
News channels uncertain whether to play bleeding hearts or public prosecutor in rape accused's death in jail
http://www.mxmindia.com/?p=43495

Hathway's Jayaraman joins Zee
At Zee, K Jayaraman will head distribution and placement business
 http://www.mxmindia.com/?p=43492

Garnier Men launches 'PowerLight A Village' campaign
An initiative digitally executed by FoxyMoron is aimed at providing electricity to remote villages in India
http://www.mxmindia.com/?p=43439

ET launches campaign against half knowledge
The campaign, conceived by Lowe Lintas + Partners, will be seen extensively across mass media inprint, TV, outdoor, radio, digital, social media, corporate parks and coffee shops
http://www.mxmindia.com/?p=43438

ASCI upholds complaints against 43 of 50 ads
Numbers of complaints soar, thanks to NAMS, and the number of complaints upheld increase sharply
http://www.mxmindia.com/?p=43483

Soho Square Mumbai wins H&R Johnson
Under the mandate for the H&R Johnson business, it will handle tiles, bathrooms, kitchens and marble & quartz
http://www.mxmindia.com/?p=43485

ANCHOR | ONE BIG IDEA: One Big Idea by Joydip Kapadia
Digitization, a game changer!
http://www.mxmindia.com/?p=43434

ANCHOR | ONE BIG IDEA: One Big Idea by Suraj Nambiar

http://www.mxmindia.com/?p=43435

Stories on 13th January

Speaking in tongues, good for TV channels
For the consumer, it is  a chance to view a particular channel in his mother tongue. For channels, it is about expanding viewership base and accumulating additional revenues.
http://www.mxmindia.com/2012/01/speaking-in-tongues-good-for-tv-channels/

Nisha Narayanan holds fort @ Red FM as Rana Barua quits
Nisha Narayanan holds fort at Red FM as Rana Barua quits as COO, mulling entrepreneurship.
http://www.mxmindia.com/2012/01/nisha-narayanan-holds-fort-red-fm-as-rana-barua-quits/

We want to grow organically, not exponentially: Dennis Taraporewala
Dennis Taraporewala of Criesse Communications declares that boutique shops can redefine the way PR functions as a discipline in India, and that larger players will have to cooperate with smaller ones.
http://www.mxmindia.com/2012/01/we-want-to-grow-organically-not-exponentially-dennis-taraporewala/

Listeners upbeat as Radio One switches to English
What could also be considered is the fact that a 24x7 English FM station could bring untapped listeners, particularly those that were averse to listening to FM radio.
http://www.mxmindia.com/2012/01/listeners-upbeat-on-radio-one-one-switch-to-english/

NICC and CII bring ‘Momentum India'
CII and NICC are organsing 'Momentum India' in Bengaluru on Jan 15-16 for free and dynamic interaction on design and media technologies.
http://www.mxmindia.com/2012/01/nicc-and-cii-bring-%E2%80%98momentum-india%E2%80%99/

Case Study: Suzlon - Breathe easy, p.a.l.s.
The wind energy company took its corporate philosophy from manufacturing wind turbines to making a clean environment every individual's priority, with its Pure Air Lovers Society campaign.
http://www.mxmindia.com/2012/01/suzlon-breathe-easy-p-a-l-s/

Aston Martin Rapide wins ET Zig Wheels Award 2011
Lalit Choudary, MD, Performance Cars receives the award for the Sport Sedan of the Year.
http://www.mxmindia.com/2012/01/aston-martin-rapide-wins-et-zig-wheels-award-2011/

The Anchor: 7 painful social media trends
Everyone's talking, most of which is meaningless chatter, but no one's listening on the social media, feels Rohini Kapur.
http://www.mxmindia.com/2012/01/anchor-7-painful-trends-in-social-media-right-now/

Anil Thakraney: Radio One is finally singing the right tune
The station did start off as an English channel, it played super music, and the RJs at the time packed in spunk. But along the way it joined the herd, dumbed down, went all-Hindi, and totally lost its edge.
http://www.mxmindia.com/2012/01/anil-thakraney-radio-one-is-finally-singing-the-right-tune/

Outrage unlimited
Ranjona Banerji reviews the content on news television and the morning papers.
http://www.mxmindia.com/2012/01/outrage-unlimited/