Stories on 16th Sep '16

Perfect Relations set to be gobbled up by Dentsu Aegis

With this acquisition, Dentsu Aegis Network's suite of offerings in India gets more complete. And not to forget the monies, helping it get closer to its stated ambition of being the second-largest marketing services network in the country by next year. Read more

---

Shailesh Kapoor: Need focus on content development for stable growth

The year 2016 is set to be one of the toughest years in the history of the Indian entertainment business. And that's true for all sectors of the business, barring radio, writes Shailesh Kapoor. Read more

---

Sunil Kataria is new Indian Society of Advertisers chairman

Sunil Kataria, Business Head - India and SAARC, Godrej Consumer Products Limited, has been elected Chairman of the ISA on Wednesday. Read more

---

Badminton Assoc awards PBL mandate to Sportzlive

Awards long-term rights for Premier Badminton League.Read more

---

Ranjona Banerji: A question of national interest on Kashmir

The media does not need to find answers; it needs to expose the problem and it needs to ask the questions, writes Ranjona Banerji. Read more

---

BTL Baatein: Samar Singh Sheikhawat, United Breweries Ltd... Powered by VISCOMM

Historically, the BTL part of our business has been an extremely important part, whether it is at Point of Sale or Point of Consumption, or whether it is displays, shop frontage, all consumer activations and promotions, sponsorships, events, associations etc. are very critical to our business, says Samar Singh Sheikhawat, Senior Vice President - Marketing, United Breweries Limited in this edition of 'BTL Baatein' series that is powered by VISCOMM. Read more

---

Chrome study on HD TV reveals interesting trends

Findings based on the report ‘Now Playing: HD’ by Chrome Data Analytics and Media. Read more

---

Record-breaking entries received for Spikes Asia

No Indian entry featured in the Innovation category shortlist that was released today (Sep 16). Read more

---

Red FM hosts Malayalam Music Awards in Cochin

Red FM Malayalam Music Awards was initiated to honour artistic excellence in the Mollywood Music industry. Awards were given in ten different music categories. Read more

---

Sony Pictures draws attention to pothole menace with unique painting

Sony Pictures painted select potholes in Mumbai with a 3D image of a ferocious shark ready to launch an attack.Read more

---

Audi and Razorfish celebrate T-Rex's comeback

Highly automated driving puts the dinosaur back in life's fast line. Read more

---

Equitas Small Finance Bank TVC takes social media by surprise

The commercial by Equitas is a connotation for 'Change Your Approach'. Read more

Stories on 19th Jun 14

Inside the real world of Blippar
After having wowed brands and media publishers across the world, augmented reality platform Blippar has been a hit with brands and publishers
http://www.mxmindia.com/2014/06/inside-the-real-world-of-blippar/

Kids wanting to star in TV shows/ads may soon need permission from Labour min
Labour ministry moots mandatory approval for engaging children in audio-visual shows. Read more
http://www.mxmindia.com/2014/06/kids-wanting-to-star-in-tv-showsads-may-soon-need-permission-from-labour-min/

Just 22 metals so far, but it's not over yet at the Cannes Lions
There is some gloom in the Indian camp as last year Indian entries had bagged 32 awards. Read more
http://www.mxmindia.com/2014/06/just-22-metals-so-far-but-its-not-over-yet-at-the-cannes-lions/

It's 'Wah, Taj!' for Zee & Turner group channels, new co to distribute Zindagi
Taj Television is India’s largest distribution agency and has a powerful repertoire of over 47 leading television channels. Read more
http://www.mxmindia.com/2014/06/its-wah-taj-for-zee-turner-group-channels-new-co-to-distribute-zindagi/

Blippar acquires augmented reality pioneer Layar
With this Blippar boasts of one of the biggest data footprints for consumer AR use around the world. Read more
http://www.mxmindia.com/2014/06/blippar-acquires-augmented-reality-pioneer-layar/

Kapil Sharma to host an entertainment show for Red LiVE
RED FM is ready with yet another entertainment event titled 'Paisa Vasool Entertainment with Kapil Sharma and RJ Raunac'
http://www.mxmindia.com/2014/06/kapil-sharma-to-host-an-entertainment-show-for-red-live/

Stories on 23rd Jan '14

Why our brands do not connect...
Venturethree creative director Graham Jones writes in the Kyoorius magazine on what Indian brands need to do to connect with the billion+ consumers
http://www.mxmindia.com/2014/01/why-brand-communication-fails-to-connect/

Sorry, but Kantar’s spokesperson knows nothing about the petition against the Govt of India
Do the government’s Jan 16 guidelines also impact Kantar’s tie-up with Tata Sky on the return path data audience research service?
http://www.mxmindia.com/2014/01/sorry-but-kantar%E2%80%99s-spokesperson-knows-nothing-about-the-petition-against-the-govt-of-india/

New IRS study findings to be released next week
The Technical Committee meeting was held yesterday (Jan 22) and the first findings of the study are scheduled to be released before the month ends, and in all probability on January 28.
http://www.mxmindia.com/2014/01/new-irs-study-findings-to-be-released-next-week/

Online retailers rush to create applications, specialised tools to drive sales
Sensing that most of the growth and revenues will come from mobile-only shoppers, only shopping destinations are rushing to create specialised tools, such as personalised deal generators and local-language apps
http://www.mxmindia.com/2014/01/online-retailers-rush-to-create-applications-specialised-tools-to-drive-sales/

Life OK ahead of Sab in Week 3
Life OK ahead of Sab in Week 3 as per TAM ratings
http://www.mxmindia.com/2014/01/life-ok-ahead-of-sab-in-week-3/

Radio City launches online Malayalam station
'Radio City Malayalam' on PlanetRadiocity.com will feature back-to-back Malayalam hits
http://www.mxmindia.com/2014/01/radio-city-launches-online-malayalam-station/

Red FM partners Renault Star Guild Awards 2014
A new award – the  Bajaate Raho Dialogue of the Year 2013 – was included in the list of Renault Star Guild Awards 2014
http://www.mxmindia.com/2014/01/red-fm-partners-renault-star-guild-awards-2014/

Stories on 21st Sep '12

Promising tales of tiny, tall agencies
Exclusive pre-release look at The Free Press Journal's coffee table book on the not-so-big ad agencies
http://www.mxmindia.com/2012/09/promising-tales-of-tiny-tall-agencies/

GSF Accelerator is for the entrepreneurs and of the entrepreneurs: Rajesh Sawhney
Rajesh Sawhney, Founder, GSF Superangels will be launching GSF Accelerator, a multi-city start-up accelerator, on October 15, 2012. It will help start-up companies that are product oriented and primarily in the mobile, social, local and cloud space by providing them funds in line with global benchmarks
http://www.mxmindia.com/2012/09/gsf-accelerator-is-for-the-entrepreneurs-and-of-the-entrepreneurs-rajesh-sawhney/

Zee launches first ever 24/7 Bangla movie channel
Zee has taken another step in strengthening its position in the regional genre with its launch of 24-hour Bengali movie channel 'Zee Bangla Cinema', which goes on air on September 23
http://www.mxmindia.com/2012/09/zee-launches-first-ever-247-bangla-movie-channel/

Jaldi 5 with Supriyo Sinha, VP - Bengali Dailies, ABP
Supriyo Sinha of ABP is upbeat about Ebela, the group's recently-launched tabloid, which he says readers as well as advertisers are finding refreshing and exciting
http://www.mxmindia.com/2012/09/jaldi-5-with-supriyo-sinha-vp-bengali-dailies-abp/

Vice-President Hamid Ansari lauds relaunch of Frontline
The Hindu has relaunched fortnightly newsmag Frontline. The re-launch saw Vice-President Hamid Ansari lauding the effort
http://www.mxmindia.com/2012/09/vice-president-hamid-ansari-lauds-relaunch-of-frontline/

Fevicol Marine: the bond that remains even in water
The tried-and-trusted brand is further strengthening its message with entertaining commercials that reinforce the product's qualities
http://www.mxmindia.com/2012/09/fevicol-marine-the-bond-that-remains-even-in-water/

MxM Buzzer # 10 | Quiz on WPP
Presenting the Tenth edition of MxM Buzzer where the focus is on WPP
http://www.mxmindia.com/2012/09/mxm-buzzer-10-quiz-on-wpp/

Life's Lessons... Rana Barua on the 'Tough Love' advice he got from Apurva Purohit
The Law & Kenneth COO remembers the advice he received from his boss at Radio City, Apurva Purohit
http://www.mxmindia.com/2012/09/lifes-lessons-rana-barua-on-the-tough-love-advice-he-got-from-apurva-purohit/

Red FM launches 'Crime Chi Gheun Tak'
From September 27, 2012, Red FM will feature stories of ordinary individuals who have fought against crime - irrespective of their age, gender or profession
http://www.mxmindia.com/2012/09/red-fm-launches-crime-chi-gheun-tak/

Genesis Burson-Marsteller retains Visa
Genesis Burson-Marsteller, South Asia's leading integrated communications consultancy, announced it has signed on Visa, global leader in technology payments solutions
http://www.mxmindia.com/2012/09/genesis-burson-marsteller-retains-visa/

The Anchor:  4 ways marketers can attract women consumers
The personal touch is often the deal-clincher in reaching women consumers. Tips from Shivangi Gupta on how to achieve this without putting them off
http://www.mxmindia.com/2012/09/the-anchor-ways-marketers-can-targetattract-women-consumers/

Anil Thakraney: Media's lust for Aaradhya
Much to the Bachchan clan's dismay, I am sure, baby Aaradhya's snaps are all over the media. She' already become a celebrity in her own right
http://www.mxmindia.com/2012/09/anil-thakraney-medias-lust-for-aaradhya/

Ranjona Banerji: TV said Bandh was total, papers said partial
West Bengal chief minister Mamata Banerjee dominated headlines in both mediums, notes Ranjona Banerji
http://www.mxmindia.com/2012/09/ranjona-banerji-tv-said-bandh-was-total-papers-said-partial/

Signposts… September 21
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-21/

Stories on 3rd Aug

It's incorrect to blame us on BARC delay, say ISA & AAAI
The apex bodies of advertisers and agencies assert they are not delaying the setting up of BARC
http://www.mxmindia.com/2012/08/incorrect-to-blame-us-on-barc-say-isa-aaai/

Week 3 Announcement: Starting Aug 8: New channel on Content  & Column by Shailesh Kapoor
In Week 3 of our Friday announcements: an all-new channel on television content. A new weekly column by Shailesh Kapoor, founder and CEO of Ormax Media. Also, the second of our MxM Mondays will be on what ails media education (and not on TAM)
http://www.mxmindia.com/2012/08/week-3-announcement-starting-aug-8-new-channel-on-content-column-by-shailesh-kapoor/

HUL asked to erase 'Ice Cream' from Kwality Walls ads
Kwality Walls is frozen dessert, which looks and tastes like ice cream but is made with vegetable fat and not milk fat. Hence, under Indian laws, it does not qualify as ice cream
http://www.mxmindia.com/2012/08/hul-asked-to-erase-ice-cream-word-from-kwality-walls-ads/

EEMA-E&Y report predicts 25% growth for Event & Activations in 2 years
57 per cent of the surveyed respondents feel that the share of the total marketing spends attributed to BTL activities is expected to grow around 10 per cent
http://www.mxmindia.com/2012/08/eema-ey-report-predicts-25-growth-for-event-activations-in-2-years/

IAMAI Internet Economy Watch: E-com continues to surge
The Internet Economy Watch data is said to be based on absolute numbers captured from various relevant sites, encapsulating online usage for e-tailing, online travel and vertical classifieds
http://www.mxmindia.com/2012/08/iamai-internet-economy-watch-e-commerce-continues-to-surge/

Walt Disney India sets up DisneyUTV Digital
The DisneyUTV Digital team will manage all mobile, video, audio, broadband, ITV, games and virtual world’s initiatives, with a combined audience reach of over 300 million in India
http://www.mxmindia.com/2012/08/walt-disney-india-sets-up-disneyutv-digital/

MxM Buzzer # 3 | Quiz on Social Media
All questions in MxM Buzzer #3 are on social media... Ritika Misra and Mayank Jain win MxM Buzzer #2
http://www.mxmindia.com/2012/08/buzzer-3-social-media/

MTunes HD launches 'MTunes Trending20'
MTunes Trending20 brings to its viewers a comprehensive analysis of audience preferences across 5 platforms
http://www.mxmindia.com/2012/08/mtunes-hd-launches-mtunes-trending20/

Times TV appoints Rohit Kishore Chopra as legal head
He will be responsible for all Legal and Regulatory affairs of TTN and Prime Connect, as well as support the team on Box TV
http://www.mxmindia.com/2012/08/times-tv-appoints-rohit-kishore-chopra-as-legal-head/

Top news anchors & producers to conduct anchoring workshop from tomorrow
Leading news anchors and producers will conduct the Studio Talk anchoring workshop for Studio Talk from tomorrow
http://www.mxmindia.com/2012/08/top-news-anchors-producers-to-conduct-anchoring-workshop-from-tomorrow/

Tourism Australia launches Facebook app
The app provides users with a location-specific snapshot of where all of their Facebook friends have previously 'checked in'
http://www.mxmindia.com/2012/08/tourism-australia-launches-facebook-app/

Vogue India awards best in beauty
Cover star of August issue Kajol is awarded 'Timeless Beauty'
http://www.mxmindia.com/2012/08/vogue-india-awards-best-in-beauty/

Red FM launches Crime Ki Keh Ke Lenge
This campaign will bring forth 15 heroic stories of men and women who have bravely stood up against crime
http://www.mxmindia.com/2012/08/red-fm-launches-crime-ki-keh-ke-lenge/

The Anchor: 5 things to keep in mind while running a production house
"Idea" is the constant factor which keeps production house smiling, says Hemal Thakkar
http://www.mxmindia.com/2012/08/the-anchor-5-things-to-keep-in-mind-while-running-a-production-house/

Anil Thakraney: TV research needs BARC. And bite
Clients, agencies, media houses... everyone needs to contribute generously. Carping from the sidelines is going to be of no use
http://www.mxmindia.com/2012/08/anil-thakraney-tv-research-needs-barc-and-bite/

Ranjona Banerji: Anna movement reaches its predictable end
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/08/ranjona-banerji-anna-movement-reaches-its-predictable-end/

Stories on 23rd May

Ten years on, is radio still an insignificant medium for advertisers? (Text & Video)
The key takeaway from India Radio Forum 2012 was that radio still needs evangelizing and find newer ways to offer better returns on investment
http://www.mxmindia.com/2012/05/ten-years-on-is-radio-still-an-insignificant-medium-for-advertisers-text-video/

Mirchi maxes IRF awards, Red FM is best station
Although the turnout at the India Radio Forum 2012 was dismal, the awards in the evening saw some fanfare with Radio Mirchi bagging the maximum number of metals
http://www.mxmindia.com/2012/05/irf-awards-radio-mirchi-red-fm/

Zee awards Leo Burnett creative mandate for Khana Khazana & upcoming channel
Zee has awarded Leo Burnett with the creative mandates for Khana Khazana and an upcoming channel
http://www.mxmindia.com/2012/05/zee-awards-leo-burnett-creative-mandate-for-khana-khazana-upcoming-channel/

CNN & BBC top international news channel viewership: PAX study
The survey reveals that no international English news channel reaches more Indian viewers than CNN International and that BBC World News is the most watched international news channel for mid-level income earners, women, tech enthusiasts and those under the age of 30
http://www.mxmindia.com/2012/05/cnn-bbc-top-international-news-channel-viewership-pax-study/

Airtel & Hungama announce mobile music premiere of Gangs of Wasseypur
The soundtrack becomes the first inIndiato premiere on the mobile platform before the album’s physical music release – thus tapping into the fast expanding base of mobile music listeners
http://www.mxmindia.com/2012/05/airtel-hungama-announce-mobile-music-premiere-of-gangs-of-wasseypur/

DMAi announces co-chairs for convention
The global convention by DMAi  will be the first ever conclave that will feature global learning in strategic marketing with special focus on direct marketing
http://www.mxmindia.com/2012/05/dmai-announces-co-chairs-for-convention/

Hippo's 'Indian Food League' for cricket fans
The campaign is conceptualised and implemented by Creative land Asia
http://www.mxmindia.com/2012/05/hippos-indian-food-league-for-cricket-fans/

PRCAI elects new mancom
The elected members are Sharif D Rangnekar, CEO & Director, Integral PR, for the post of President; Nikhil Dey, President, Public Relations, Genesis Burson Marsteller, as Vice President and Shivraj Parshad, Principal, The PRactice, as Secretary
http://www.mxmindia.com/2012/05/prcai-elects-new-mancom/

Times Internet partners AIR for live IPL commentary
Fans can now listen to the live, running commentary of the last three matches including the final IPL matches on AIR
http://www.mxmindia.com/2012/05/times-internet-partners-air-for-live-ipl-commentary/

Airtel DTH launches iEnglish
Customers can now learn to speak fluent English within the comfort of their homes
http://www.mxmindia.com/2012/05/airtel-dth-launches-ienglish/

The Anchor: Manish Bhatt on 5 myths people have about an independent agency
If size would have always been proportional to the potential of things, then microprocessor chips would have never got invented, says Manish Bhatt
http://www.mxmindia.com/2012/05/the-anchor-manish-bhatt-on-5-myths-people-have-about-an-independent-agency/

Anil Thakraney: Bad times looming for editors/content heads
”Consider this: If Mukeshbhai gets caught in a scandal, will Rajdeep Sardesai even think of going after the big man? You know the answer,” writes Anil Thakraney
http://www.mxmindia.com/2012/05/anil-thakraney-bad-times-looming-for-editorscontent-heads/

Mediaah!: Will cross-media restrictions force Star, Zee & Sun to exit distribution?
The government has reportedly asked TRAI to review issues dealing with cross-media ownership. The question is if and when implemented, there could be a significant change in dynamics in media ownership.
http://www.mxmindia.com/2012/05/mediaah-will-cross-media-restrictions-force-star-zee-sun-to-exit-distribution/

Stories on 18th May

So will Digitization mean more Revenues?
With just 44 days to go for the Big Switch in 4 metros, Ashish Pherwani & Devendra Parulekar of Ernst & Young address the key business questions
http://www.mxmindia.com/2012/05/so-will-digitization-mean-more-revenues/

Indian Idol 6 to use drama & emotions for a connect with viewers
This year, the show will focus on 'Idols behind the Idol': follow the journey of the Idol and the people who have played a role in guiding them
http://www.mxmindia.com/2012/05/indian-idol-6-high-on-drama-emotions-for-a-connect/

Vivek Bahl joins Viacom18 as Network Advisor Content, to work on proposed regional foray
He will be working on the regional channels which the media conglomerate plans to get into
http://www.mxmindia.com/2012/05/vivek-bahl-joins-viacom18-as-network-advisor-content/

Internet as a media has arrived: Hitesh Oberoi
The truth is that internet is a great medium for consumers, and it is a great medium for small and medium enterprises to build their business, feels Mr Oberoi
http://www.mxmindia.com/2012/05/internet-is-a-media-which-has-arrived-hitesh-oberoi/

Sania Bhabhi is back on Red FM
This cricket season, RED FM gives its listeners an opportunity to earn mega cash prizes with Sania Bhabhi
http://www.mxmindia.com/2012/05/sania-bhabhi-is-back-on-red-fm/

The Anchor: Satish Singh lists 10 reasons why outdoor scores over other media
Practically anything and everything can be accommodated in the dimensions of a media unit on OOH space, says Satish Singh
http://www.mxmindia.com/2012/05/the-anchor-10-reasons-why-outdoor-scores-over-other-media/

Anil Thakraney: The BCCI has to be controlled
The government, through the sports ministry, must clamp down on their activities. To begin with, they must bring the BCCI under the RTI regime
http://www.mxmindia.com/2012/05/anil-thakraney-the-bcci-has-to-be-controlled/

[MJR] TV journos prove Katju is right
In Freaking News, which appears every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/05/mjr-tv-journos-prove-katju-is-right/

Stories on 9th May

AdEx 2011-12: Print grows 14%, TV 11%, Radio 0%
Presenting TAM AdEx data for TV, Print & Radio in Apr 2011-Mar 2012, courtesy TAM Media Research
http://www.mxmindia.com/2012/05/adex-2011-12-print-grows-14-tv-11-radio-0/

Shoppers at retail chains buy premium items
Modern retail shoppers seem to be less impacted by economic factors like inflation, high interest rates and slower growth, says Nielsen's April report
http://www.mxmindia.com/2012/05/shoppers-at-retail-chains-buy-premium-items/

Red FM invites agencies to handle creative
Red FM has called for a creative pitch. Industry sources close to the development have confirmed the news to MxMIndia
http://www.mxmindia.com/2012/05/red-fm-invites-agencies-to-handle-creative-mandates/

Sanjay Thapar is new CEO of Bates India
Mr Thapar has now been entrusted with the ‘turnaround’ job at the ailing WPP agency that has seen some high profile movements in the last few months
http://www.mxmindia.com/2012/05/sanjay-thapar-takes-over-as-the-new-ceo-of-bates-india/

Satyamev Jayate has started the debate again: Meena Sharma
Meena Sharma, bureau chief with Sahara Samay, talks about how the show could bring about a change on social issues
http://www.mxmindia.com/2012/05/satyamev-jayate-has-started-the-debate-again-meena-sharma/

Manish Bharil joins Madison Media as GM
He will lead the Britannia account in Madison Media Omega based in Bangalore
http://www.mxmindia.com/2012/05/manish-bharil-joins-madison-media-as-gm/

53 Days to D-Day | Govt addresses industry concerns over digitization
The necessary provisions have been incorporated in the Cable Television Networks (Amendment) Rules, 2012 to take care of these concerns
http://www.mxmindia.com/2012/05/govt-addresses-industry-concerns-over-digitisation/

Nearly 10 lakh STBs ready for Kolkata
Of the total requirement of about 35 lakhs STBs, over 5 lakhs STBs have already been installed, about 4 lakhs STBs are available in the stock which are being installed and the orders have already been issued for the balance requirements of STBs
http://www.mxmindia.com/2012/05/nearly-10-lakh-stbs-ready-for-kolkata/

Cornelia Kunze is Vice Chair, Edelman APAC
Ms Kunze will have a particular remit to help develop the consumer and brand planning offer
http://www.mxmindia.com/2012/05/edelman-appoints-cornelia-kunze-vice-chairman-edelman-asiapacific/

Vogue announces first fashion fund with FDCI
The Vogue Fashion Fund is a global initiative that will put the spotlight on the country’s next generation of outstanding design talent
http://www.mxmindia.com/2012/05/vogue-announces-first-fashion-fund-with-fdci/

New Samsung home appliance TVC brings in "ek fresh soch"
Brand ambassador Priyanka Chopra exemplifies her role as a catalyst of change
http://www.mxmindia.com/2012/05/new-samsung-home-appliance-tvc-brings-in-ek-fresh-soch/

The Anchor: Sudarshan Banerjee on 5 things an agency must always do (according to the client)
It's the client's brand. That is the brand's identity. The client isn't paying for your creative aesthetics or for your smart headlines, says Sudarshan Banerjee
http://www.mxmindia.com/2012/05/the-anchor-sudarshan-banerjee-on-5-things-an-agency-must-always-do-according-to-the-client/

Anil Thakraney: Bring Rajani back!
The biggest challenge would be to find a girl who can match Priya Tendulkar’s pleasing persona and chutzpah. But it can be done
http://www.mxmindia.com/2012/05/anil-thakraney-bring-rajani-back/

Stories on 14th Mar '12

Digital, growth mantras to drive agenda
The mood is upbeat at the three-day convention on media and entertainment that kicked off in Mumbai today.
http://www.mxmindia.com/?p=14792

@Ficci Frames 2012: KPMG study says M&E sector is set for good times ahead
According to the FICCI-KPMG report, the growth trajectory was backed by strong consumption in tier 2 and 3 cities, continued growth of regional media, and fast increasing new media business. Overall, the study predicts the industry to register a CAGR of 15 percent to touch INR 1,457 billion by 2016.
http://www.mxmindia.com/?p=14795

11 reasons why I am going to be @ Frames this year
Pradyuman Maheshwari on why he's going to do the trek to Powai for FICCI Frames 2012.
http://www.mxmindia.com/?p=14765

Onida takes on rivals with comparative advertising
TV and washing machine brand is taking on LG, Voltas and Daikin through an all-new ad campaign.
http://www.mxmindia.com/?p=14779

7 Indian finalists at INMA Awards 2012
As many as seven Indian entries are among the 89 finalists announced in the world’s premier competition for marketing newsmedia brands by the International Newsmedia Marketing Association.
http://www.mxmindia.com/?p=14766

Rajat Uppal is the new GM Marketing, Red FM
Mr Uppal confirmed to MxM that he has quit Fever 104 FM and joined Red 93.5 FM.
http://www.mxmindia.com/?p=14788

Dentsu Creative Impact wins Tetra Pak creative mandate
Dentsu Creative Impact, Dentsu India's full-service advertising agency, has bagged the creative duties for Tetra Pak.
http://www.mxmindia.com/?p=14824

ASCI, Goafest come together on self-regulation
Present the 'ASCI Mobile Movie Challenge' to promote the idea of 'Creativity with a Conscience'.
http://www.mxmindia.com/?p=14776

MxMIndia's Budget Special on Saturday, March 17
Although Union Budgets typically don't care too much about the media and entertainment sector, we expect some sops this year. We will be there with the analyses.
http://www.mxmindia.com/?p=14783

Budget comes alive on moneycontrol.com
Financial portal moneycontrol.com’s new commercial features 'rockstar netas'.
http://www.mxmindia.com/?p=14773

Vipin Nair joins Head of Communications at Wipro
He will be handling the communication mandate for Wipro Technologies and the Corporate.
http://www.mxmindia.com/?p=14790

Basil acquires 490 Limited in UK
India-based marketing solutions company Basil Group has acquired UK design and production agency Fourninety Ltd.
http://www.mxmindia.com/?p=14771

Anil Thakraney: Good FM, pathetic ads!
So I have 'upgraded' to 94.3 Radio One. Spending time in the car, despite Mumbai’s horrendous traffic conditions, has become fun once again. The only problem is the bloody ads. Most of them are sick, boring and nerve-wracking to hear.
http://www.mxmindia.com/?p=14781

Stories on 13th January

Speaking in tongues, good for TV channels
For the consumer, it is  a chance to view a particular channel in his mother tongue. For channels, it is about expanding viewership base and accumulating additional revenues.
http://www.mxmindia.com/2012/01/speaking-in-tongues-good-for-tv-channels/

Nisha Narayanan holds fort @ Red FM as Rana Barua quits
Nisha Narayanan holds fort at Red FM as Rana Barua quits as COO, mulling entrepreneurship.
http://www.mxmindia.com/2012/01/nisha-narayanan-holds-fort-red-fm-as-rana-barua-quits/

We want to grow organically, not exponentially: Dennis Taraporewala
Dennis Taraporewala of Criesse Communications declares that boutique shops can redefine the way PR functions as a discipline in India, and that larger players will have to cooperate with smaller ones.
http://www.mxmindia.com/2012/01/we-want-to-grow-organically-not-exponentially-dennis-taraporewala/

Listeners upbeat as Radio One switches to English
What could also be considered is the fact that a 24x7 English FM station could bring untapped listeners, particularly those that were averse to listening to FM radio.
http://www.mxmindia.com/2012/01/listeners-upbeat-on-radio-one-one-switch-to-english/

NICC and CII bring ‘Momentum India'
CII and NICC are organsing 'Momentum India' in Bengaluru on Jan 15-16 for free and dynamic interaction on design and media technologies.
http://www.mxmindia.com/2012/01/nicc-and-cii-bring-%E2%80%98momentum-india%E2%80%99/

Case Study: Suzlon - Breathe easy, p.a.l.s.
The wind energy company took its corporate philosophy from manufacturing wind turbines to making a clean environment every individual's priority, with its Pure Air Lovers Society campaign.
http://www.mxmindia.com/2012/01/suzlon-breathe-easy-p-a-l-s/

Aston Martin Rapide wins ET Zig Wheels Award 2011
Lalit Choudary, MD, Performance Cars receives the award for the Sport Sedan of the Year.
http://www.mxmindia.com/2012/01/aston-martin-rapide-wins-et-zig-wheels-award-2011/

The Anchor: 7 painful social media trends
Everyone's talking, most of which is meaningless chatter, but no one's listening on the social media, feels Rohini Kapur.
http://www.mxmindia.com/2012/01/anchor-7-painful-trends-in-social-media-right-now/

Anil Thakraney: Radio One is finally singing the right tune
The station did start off as an English channel, it played super music, and the RJs at the time packed in spunk. But along the way it joined the herd, dumbed down, went all-Hindi, and totally lost its edge.
http://www.mxmindia.com/2012/01/anil-thakraney-radio-one-is-finally-singing-the-right-tune/

Outrage unlimited
Ranjona Banerji reviews the content on news television and the morning papers.
http://www.mxmindia.com/2012/01/outrage-unlimited/

Stories on 9th January

Remembering Bal Mundkur
MxMIndia pays a tribute to veteran adman and Ulka founder Bal Mundkur who passed away on Saturday.
http://www.mxmindia.com/2012/01/remembering-bal-mundkur/

Obituary - Bal Mundkur: Slogans, spice and a bite of 'song'
MXM India's Vidya Heble recollects the personal side of Bal Mundkur - offbeat, eclectic and tad spicy.
http://www.mxmindia.com/2012/01/obituary-bal-mundkur-slogans-spice-and-a-bite-of-song/

Bal Mundkur: Tributes by Shashi Sinha & Bunty Peerbhoy
Remembering Bal Mundkur with fondness.
http://www.mxmindia.com/2012/01/bal-mundkur-man-and-memories/

Mediaah!: RIP, Bal Mundkur
A man of several parts would perhaps be an appropriate descriptor of Bal Mundkur, founder of Ulka Advertising, who passed away on Saturday.
http://www.mxmindia.com/2012/01/mediaah-rip-bal-mundkur/

RAMcheck: No changes in top rankings in four metros
Radio City, Radio Mirchi, Big FM, Red FM, Fever FM, Radio One, Oye! FM were some of the top FM stations in the big four metros.
http://www.mxmindia.com/2012/01/ramcheck-no-changes-in-top-rankings-in-four-metros/

Rahat Beri: 'New realities of public relations in India'
Percept Profile's Rahat Beri on the transformation of PR in India, and the need to adjust to this paradigm shift.
http://www.mxmindia.com/2012/01/pr-channel-rahat-beri-new-realities-of-public-relations-in-india/

Ad Strat: Parachute Advansed Hot Oil
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.
http://www.mxmindia.com/2012/01/ad-strat-parachute-advansed-hot-oil/

Reviewing the Reviews: Players
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2012/01/reviewing-the-reviews-players/

Kotak Mahindra: See you, say me
Kotak Mahindra's ad is a peppy, optimistic and fun take on different kinds of people benefitting from the 'another you' in their lives.
http://www.mxmindia.com/2012/01/kotak-mahindra-see-you-say-me/

Times Now tops English news channel genre once again
Continues to dominate the genre for the fourth consecutive year.
http://www.mxmindia.com/2012/01/times-now-tops-english-news-channel-genre-once-again/

The Anchor: Narendra Kumar Alambara's 5 tips when planning regional media
When it comes to regional markets, keep an open mind and don’t take anything for granted, says Narendra Kumar Alambara.
http://www.mxmindia.com/2012/01/the-anchor-narendra-kumar-alambaras-5-tips-when-planning-regional-media/

Anil Thakraney: The Bigg Boss Diary
While I understand the show needs crazy and edgy contestants to keep the fights going (and therefore the ratings), do all of them have to be loonies?.
http://www.mxmindia.com/2012/01/hard-knocks-the-bigg-boss-diary/

Kejriwal's TOI article: same old same old
Ranjona Banerji reviews the content on news television and the morning papers.

http://www.mxmindia.com/2012/01/kejriwals-toi-article-same-old-same-old/

NCT Data Wk 53 '11

http://www.mxmindia.com/2012/01/nct-data-wk-53-11/

Stories on 22nd November

Movies Now: Riding high on popular titles

The channel has fired a category that was getting stagnant and all this by riding on popular and familiar titles. And on HD.

http://www.mxmindia.com/2011/11/movies-now-riding-on-popular-titles/

The Anchor: 5 changes the publication industry is seeing

Readership habits, buying patterns and news input mediums are changing faster than you can say “circulation”.

http://www.mxmindia.com/2011/11/the-anchor-5-changes-the-publication-industry-is-seeing/

Google’s India Head Rajan Anandan on ASCI Board

Plans to step up effort to promote fair advertising practises in online space

http://www.mxmindia.com/2011/11/google%E2%80%99s-india-head-rajan-anandan-on-asci-board/

Just below the surface: Filmmaker Umesh Aggarwal

‘The documentary is about an evolving system of corruption that needs to be countered urgently.’

http://www.mxmindia.com/2011/11/just-below-the-surface-filmmaker-umesh-aggarwal/

Debrief: Zzzzrfan Khan

Vodafone must realize that simple need not be boring.

http://www.mxmindia.com/2011/11/debrief-zzzzrfan-khan/

The lesson so far for FM players

While the FM phase II may have been well received by the industry, all FM stations have reported break-even. Smaller FM stations are more likely to face huge challenges ahead.

http://www.mxmindia.com/2011/11/the-lesson-so-far-for-fm-players/

Stories on 21st November

Upclose with Paid News

MxMIndia partnered the screening of Umesh Aggarwal's documentary on Paid News and a panel discussion thereafter.

http://www.mxmindia.com/2011/11/paid-news-the-inside-story/

Is Bobby Pawar quitting Mudra?

Mudra’s chief creative officer Bobby Pawar is rumoured to be moving to JWT

http://www.mxmindia.com/2011/11/is-bobby-pawar-quitting-mudra/

The Anchor: 5 reasons why broadband internet will grow in India

With more users, better penetration and competitive pricing, broadband internet has nowhere to go but up.

http://www.mxmindia.com/2011/11/the-anchor-5-reasons-why-broadband-internet-will-grow-in-india/

AdStrat: Birla Sun Life leaves nothing to fate

The new Birla Sun Life Insurance campaign objective is to reiterate the philosophy to leave nothing to fate

http://www.mxmindia.com/2011/11/adstrat-leave-nothing-to-fate/

Be cautious in slow market: Rana Barua

Recognizing that there is definitely a slowdown, it’s no time to take things for granted, says the Red FM COO.

http://www.mxmindia.com/2011/11/be-cautious-in-slow-market-rana-barua/

Debrief: Unbelievably silly

If a trainee copywriter came to me with such a script, I would recommend the chap to a psychiatrist.

http://www.mxmindia.com/2011/11/debrief-unbelievably-silly/

All set for Effies on Dec 14

The Ad Club Bombay gets ready for judging procedure for Effie 2011.

http://www.mxmindia.com/2011/11/edging-towards-effies/

Ten Sports gets hockey deal till 2014

Ten Sports has entered into a long term partnership with the International Hockey Federation to acquire the broadcasting rights for the major FIH Championships till 2014. As part of the agreement Ten Sports will be broadcasting over 50 India playing matches the next four years from major men’s hockey tournaments from around the world.

http://www.mxmindia.com/2011/11/ten-sports-gets-hockey-deal-till-2014/

Sanjay Kailash is ESPN’s EVP, Head of Sales (India)

Sports content provider ESPN STAR Sports (ESS) has announced the promotion of Sanjay Kailash to Executive Vice President & Head of Sales (India) for its India operations, ESPN Software India (ESI).

http://www.mxmindia.com/2011/11/sanjay-kailash-is-espn%E2%80%99s-evp-head-of-sales-india/

Corruption a symptom of governance: Mark Tully (Video Report)

Launching his latest book in the capital, ‘Non Stop India’, Mark Tully reiterated that corruption is a major malaise but if you concentrate too much on it, you forget the cause of corruption, which is bad governance.

http://www.mxmindia.com/2011/11/corruption-a-symptom-of-governance-mark-tully/

Cannes Lions launch Mobile category; Tom Eslinger appointed first jury chair

The International Festival of Creativity - Cannes Lions - has announced that Mobile will be added as a new awards section, launching at the 2012 Festival. Tom Eslinger, Digital Creative Director of Saatchi & Saatchi Worldwide, will preside over the Mobile Lions jury in its inaugural year.

http://www.mxmindia.com/2011/11/cannes-lions-launch-mobile-category-tom-eslinger-appointed-first-jury-chair/

INS, IBF express shock on SC order in Times Now defamation case

The Indian Broadcasting Foundation (IBF) expresses great surprise and concern over the impact of the recent decision of the Supreme Court that dismissed the Special Leave Petition filed by Times Now

http://www.mxmindia.com/2011/11/ibf-expresses-shock-on-times-now-matter/

Stand up and be counted against paid news!
In Freaking news, Ranjona Banerji profiles the fare on nightly news and the morning papers
http://www.mxmindia.com/2011/11/stand-up-and-be-counted-against-paid-news/