Stories on 16th Jul 14

WCup on Facebook: 31 days, 3 billion interactions
A peek into the data thrown up by Facebook's data team from the conversations of the 2014 FIFA World Cup
http://www.mxmindia.com/2014/07/wcup-on-facebook-31-days-3-billion-interactions/

Havas Media appoints Hans Mathews as ED
His key mandate will be to drive growth for the group in the Western region
http://www.mxmindia.com/2014/07/havas-media-appoints-hans-mathews-as-ed/

It's now announced. Pradeep 'Praddy' Hejmadi appointed Zee TV biz head
Pradeep will be responsible for the overall functioning of Zee TV and will report in to Bharat Ranga
http://www.mxmindia.com/2014/07/pradeep-praddy-hejmadi-appointed-business-head-at-zee-tv/

LinTeractive wins digital marketing responsibilities for Saint-Gobain Gyproc
LinTeractive would be offering a host of solutions including creation of a new website, SEO, SEM, etc
http://www.mxmindia.com/2014/07/linteractive-wins-digital-marketing-responsibilities-for-saint-gobain-gyproc/

McAfee survey reveals interesting facets of Indian internet users
McAfee LiveSafe service addresses security threat in the era of multi-device usage
http://www.mxmindia.com/2014/07/mcafee-survey-reveals-interesting-facets-of-indian-internet-users/

Myntra brings onboard Kangana 'Queen' Ranaut as ambassador of DressBerry
As the brand ambassador, KanganaRanaut will be featured in some of the promotional initiatives by Myntra.com, helping build a strong connect between the brand and its fans across the country
http://www.mxmindia.com/2014/07/myntra-brings-onboard-kangana-queen-ranaut-as-ambassador-of-dressberry/

Radio City launches Radio City Fusion
Radio City Fusion is a station that combines ethnic roots with new-age urban sounds seamlessly synchronized with one another to enhance the listening experience

http://www.mxmindia.com/2014/07/radio-city-launches-radio-city-fusion/

Stories on 19th Nov '13

Social Media finds its use in corporate HR
The firewalls have been broken as HR functions realise how social media can be a great ally to attract talent, connect with teams
http://www.mxmindia.com/2013/11/social-media-finds-its-use-in-corporate-hr/

Pre-poll sop? I&B ministry grants interim 19% hike in DAVP rates of print media
The Ministry of Information and Broadcasting has granted an interim hike of 19 percent in DAVP rates for the print media with effect from October 15, 2013, pending the receipt and acceptance of recommendations of the 7th Rate Structure Committee
http://www.mxmindia.com/2013/11/pre-poll-sop-ib-ministry-grants-interim-19-hike-in-davp-rates-of-print-media/

Jaldi 5 with Akash Chawla: Extreme reactions on digital is name of the game
Q&A with the Marketing Head (National Channels) at Zee Entertainment on why he’s betting big on the &pictures airing even after the film doing so well on Zee
http://www.mxmindia.com/2013/11/jaldi-5-with-akash-chawla-extreme-reactions-on-digital-is-name-of-the-game/

Luxury market takes a hit but likely to regain its bling next year: CII-IMRB report
'The Changing Face of Luxury in India' report by industry chamber Confederation of Indian Industry (CII) and market research firm IMRB International pegs the luxury industry in the country at $7.58 billion, or about Rs 47,127 crore, in 2012
http://www.mxmindia.com/2013/11/luxury-market-takes-a-hit-but-likely-to-regain-its-bling-next-year-cii-imrb-report/

Malcolm Mistry joins dna as CEO
The former India Today Publishing Director has joined the English daily dna has s appointed Malcolm Mistry as CEO
http://www.mxmindia.com/2013/11/malcolm-mistry-joins-dna-as-ceo/

Corporate ownership of media is an inescapable reality as is surrogate political ownership: Manish Tewari
Text of the speech delivered by I&B Manish Tewari on the occasion of National Press Day media and public interest
http://www.mxmindia.com/2013/11/corporate-ownership-of-media-is-an-inescapable-reality-as-is-surrogate-political-ownership-manish-tewari/

Ranjona Banerji: Do news channel panellists know how awful they look and sound?
Do the people who come on television news channel discussion ever watch themselves on re-runs, asks Ranjona Banerji
http://www.mxmindia.com/2013/11/ranjona-banerji-do-news-channel-panellists-know-how-awful-they-look-and-sound/

I&B consultative committee discusses Leveson Report and implications for India
I&B minister convenes meeting of Consultative Committee of Information & Broadcasting  and discusses implications of the Leveson Report in India
http://www.mxmindia.com/2013/11/ib-consultative-committee-discusses-leveson-report-and-implications-for-india/

Stories on 27th Sep '13

Anil Kapoor: An 'Outsider' who was more than an 'Equal'
Shashi Sinha and M G 'Ambi' Parameswaran pay tribute to Anil Kapoor who will be presented the Life Achievement Award by the AAAI
http://www.mxmindia.com/2013/09/anil-kapoor-an-outsider-who-was-more-than-an-equal/

8 of 18 Warc Asian Strategy prizes from India
Two Indian entries amongst the $1,000 Special Awards winners
http://www.mxmindia.com/2013/09/8-of-18-warc-asian-strategy-prizes-from-india/

Crowd-funding, crowdsourcing and cinema in the age of the social media
Rohan Sippy, Guneet Monga and Pragya Tiwari discuss the areas of filmmaking in India that have been impacted by the social media
http://www.mxmindia.com/2013/09/crowd-funding-crowdsourcing-and-cinema-in-the-age-of-the-social-media/

Srinivasan Swamy re-elected President of IAA India Chapter
Neeraj Roy was elected Vice President. Jaideep Gandhi and Monica Tata were re-elected as Treasurer and Secretary respectively for the year 2013-14
http://www.mxmindia.com/2013/09/srinivasan-swamy-re-elected-president-of-iaa-india-chapter/

dna to evangelise governance with 500+ multi-lingual social platforms
Zee Media to launch 500+ hyper-local multi-lingual social platforms evangelising need for better citizen governance
http://www.mxmindia.com/2013/09/dna-to-evangelise-governance-with-500-multi-lingual-social-platforms/

Ranjona Banerji: Must-see interview and discussion
There were two very illuminating and fascinating discussions on BBC World Service and CNN this week, writes Ranjona Banerji
http://www.mxmindia.com/2013/09/ranjona-banerji-must-see-interview-and-discussion/

Shailesh Kapoor: Mahabharat at home, Grand Masti outside home!
Shailesh Kapoor is intrigued by the phenomenon of a young boy laughing his heart out at every joke of 'Grand Masti' with his friends and then watching Mahabharat with his parents at home
http://www.mxmindia.com/2013/09/shailesh-kapoor-mahabharat-at-home-grand-masti-outside-home/

Stories on 17th July '13

Broadcasters-advertisers bhai-bhai?!
A compromise is imminent by getting broadcasters and advertisers to agree to a weekly ratings release and CPT as the currency
http://www.mxmindia.com/2013/07/broadcasters-advertisers-bhai-bhai/

Celebs now include social media in endorsement contracts, get paid separately for tweeting
Celebrities in India, like their counterparts in the West, have started including social media like Twitter and Facebook in their brand endorsement contracts or are getting paid separately for tweeting about brands, as marketers scurry to reach their online fan base
http://www.mxmindia.com/2013/07/celebs-now-include-social-media-in-endorsement-contracts-get-paid-separately-for-tweeting/

Online classifieds site OLX selects Lowe Lintas as creative agency
Lowe Lintas gets picked up as OLX's creative agency after a stiff multi-agency pitch
http://www.mxmindia.com/2013/07/online-classifieds-site-olx-selects-lowe-lintas-as-creative-agency/

Lokmat Samachar launches 7th edition in Chhindwara, MP
The Lokmat group launches its 21st edition with a seminar on the 'Role of politics and media in the development of the common man' + Jaldi 5 Q&A with Editor Vikas Mishra
http://www.mxmindia.com/2013/07/lokmat-samachar-launches-7th-edition-in-chhindwara-mp/

MSLGroup is Asia Pacific Consultancy of the Year
MSLGroup bags Holmes Report and Campaign Asia-Pacific PR Week awards for public relations
http://www.mxmindia.com/2013/07/mslgroup-is-asia-pacific-consultancy-of-the-year/

Shirin Johari joins TBWA as CD
TBWA\India has announced the appointment of Shirin Johari as Creative Director. Ms Johari will be based in Mumbai, reporting to Parixit Bhattacharya, Chief Creative Officer of the agency
http://www.mxmindia.com/2013/07/shirin-johari-joins-tbwa-as-cd/

Open magazine launches breakfast chat series
Open magazine has launched a breakfast chat series in association with restaurant chain Some House Deli
http://www.mxmindia.com/2013/07/open-magazine-launches-breakfast-chat-series/

Tata Capital invites Indians to share their 'Do Right' story
The finance firm launches the Do Right Initiative at www.doright.in
http://www.mxmindia.com/2013/07/tata-capital-invites-indians-to-share-their-do-right-story/

Ranjona Banerji: Modi mania in the media
If the Gujarat CM sneezes, it'll be time for a political debate on TV and a dissection of the symbolism of a sneeze on opinion-based websites, writes Ranjona Banerji
http://www.mxmindia.com/2013/07/ranjona-banerji-modi-mania-in-the-media/

Anil Thakraney: Reportage must be free of bias
Anil Thakraney on how The Times of India report on the tortuous time a lady exec with an artificial limb had at the airport ought to have got the version from the security staff

http://www.mxmindia.com/2013/07/ranjona-banerji-modi-mania-in-the-media/

Stories on 26th Apr'13

Is the S4 an iPhone5 killer?
It's got some really cool features and is a much improved version of the S3, but can the Samsung Galaxy S4 make the iPhone seem ancient?
http://www.mxmindia.com/2013/04/is-the-s4-an-iphone5-killer/

Monica Tata back to Time Warner fold as MD, HBO India
Prior to this role, she was the GM, Entertainment Networks, South Asia for Turner International India where she was responsible for steering and overseeing all network initiatives across Turner's entertainment brand portfolio in South Asia
http://www.mxmindia.com/2013/04/monica-tata-back-to-time-warner-fold-as-md-hbo-india/

Anil Thakraney: Kya Super Cool Jury hain hum!
What I find appalling is that the Super Jury dudes have used a technicality to escape the plagiarism mess. The bigger message, of course, is this: Keep the photocopy machine buzzing
http://www.mxmindia.com/2013/04/anil-thakraney-kya-super-cool-jury-hain-hum/

Shailesh Kapoor: Where Are The 'Niche Channels'?
In the absence of "true ratings", the available ratings of a special content channel are often taken as a sign of under-performance, which in turns leads to a series of endless chipping and chopping of content, packaging and even business plans, writes Shailesh Kapoor
http://www.mxmindia.com/2013/04/shailesh-kapoor-where-are-the-niche-channels/

Mindshare expands presence, opens Kochi office
Mindshare, the flagship media agency of GroupM, further spread its wings in India with the opening of its branch office in Kochi, Kerala, headed by KT Haridas
http://www.mxmindia.com/2013/04/mindshare-expands-presence-opens-kochi-office/

Speaking of Which | Are You A Mrs Malaprop?
If it sounds like a word you think you read somewhere which sounds like what you want to say... it just may be a Malapropism!
http://www.mxmindia.com/2013/04/speaking-of-which-are-you-a-mrs-malaprop/

DDB Mudra Group bags India Innovation Award for Enterprise Social Networking initiative
DDB Mudra Group has been awarded the first India Innovation Award 2013 under the Enterprise Mobility category
http://www.mxmindia.com/2013/04/ddb-mudra-bags-india-innovation-award-for-enterprise-social-networking/

Aaj Tak upbeat on social media
Hindi news Channel Aaj Tak recently crossed the one-million-mark on Facebook
http://www.mxmindia.com/2013/04/aaj-tak-upbeat-on-social-media/

Dell's Inspiron 'can do Kuchh Bhi'
The 360-degree brand and marketing campaign features themes of 'Personal Achievement' and 'Business Achievement' to connect with consumers & enterprise customers respectively
http://www.mxmindia.com/2013/04/dells-inspiron-can-do-kuchh-bhi/


ANCHOR : One Big Idea by Johnson Napier: Have an idea, seal it!
http://www.mxmindia.com/2013/04/one-big-idea-by-johnson-napier-have-an-idea-seal-it/

ANCHOR : One Big Idea by Shruti Pushkarna: Video needs a perception change

http://www.mxmindia.com/2013/04/one-big-idea-by-shruti-pushkarna-video-needs-a-perception-change/

Stories on 5th Mar'13

How social media can reveal the mystery of brand loyalty
GK Suresh of ITC Foods in an extract from Simplify360's ebook, 'Predictive Analytics 2013: The future of social media'
http://www.mxmindia.com/2013/03/how-social-media-can-reveal-the-mystery-of-brand-loyalty/

Shah Rukh Khan stays hot in endorsement world with Frooti, Tata Tea in kitty
Even as Salman Khan may be the hottest male star in Bollywood, Shah Rukh Khan remains as popular with brand endorsements having signed deals with beverage-makers Frooti and Tata Tea
http://www.mxmindia.com/2013/03/shah-rukh-khan-stays-hot-in-endorsement-world-with-frooti-tata-tea-in-kitty/

Mid-Day CEO Manajit Ghoshal exits
Manajit Ghoshal is no longer CEO and Managing Director of Mid-Day Infomedia, as per a Jagran Prakashan internal announcement
http://www.mxmindia.com/2013/03/mid-day-ceo-manajit-ghoshal-exits/

MediaAsides: How a leading media group sacked its boozard CEO for misbehaviour
The text of the letter sent to employees intimating them of the termination of an errant CEO
http://www.mxmindia.com/2013/03/mediaasides-how-a-leading-media-group-sacked-its-boozard-ceo-for-misbehaviour/

Intelligent marketing tool from MICA
MICA has launched its market intelligence resource MICA Indian Marketing Intelligence (MIMI), which helps businesses make strategic marketing decisions
http://www.mxmindia.com/2013/03/intelligent-marketing-tool-from-mica/

Debrief: IPL: Tamasha full-on!
It's superb because it strikes at the heart of the tournament; the IPL is more fun than games, it's an outdoor party where everyone is legally allowed to make a complete fool of themselves
http://www.mxmindia.com/2013/03/debrief-ipl-tamasha-full-on/

Ranjona Banerji: Warring over Wharton
Narendra Modi continued to dominate television news with his speech at a BJP meeting and the Wharton drama, notes Ranjona Banerji
http://www.mxmindia.com/2013/03/ranjona-banerji-warring-over-wharton/

Life OK's Savitri running at a cinema near you
Looking for more eyeballs, Life OK is showing promos of its serial on cinema screens, in collaboration with UFO Moviez
http://www.mxmindia.com/2013/03/life-oks-savitri-running-at-a-cinema-near-you/

AFAA training inspires young professionals in Asia Pacific
The Asian Federation of Advertising Associations recently conducted the inaugural Fast Track Professional Excellence Programme for 25 young professionals from Asia Pacific
http://www.mxmindia.com/2013/03/afaa-training-inspires-young-professionals-in-asia-pacific/

Sanjay Panday to head Gutenberg Networks India
Sanjay Panday, Senior VP, DDB Mudra Mumbai, takes on additional responsibility as Head - Gutenberg Networks India
http://www.mxmindia.com/2013/03/sanjay-panday-to-head-gutenberg-networks-india/

Mentos' new Batti Jalao Campaign
Conceived by O&M, the campaign is using various platforms including social media, microsites, mobile, internet, radio and electronic media
http://www.mxmindia.com/2013/03/mentos-new-batti-jalao-campaign/

ANCHOR | ONE BIG IDEA: One Big Idea by Josy Paul: The idea of India - and how advertising makes it work
http://www.mxmindia.com/2013/03/one-big-idea-by-josy-paul-the-idea-of-india-and-how-advertising-makes-it-work/

ANCHOR | ONE BIG IDEA: One Big Idea by Niloufer Dundh: Mobile is the big medium to focus on
http://www.mxmindia.com/2013/03/one-big-idea-by-niloufer-dundh-mobile-is-the-big-medium-to-focus-on/

Stories on 24th Dec '12

Santa TAM is coming to town today!
It's Christmas Eve and festivities are in the air. In tellyland, with more reason: Santa TAM is coming with all the data... okay, most of it
http://www.mxmindia.com/2012/12/santa-tam-is-coming-to-town-today/


MxM Monday: Expectations from Phase III FM radio licensing
Even as advertisers are yet to take this medium seriously, the industry players are waiting for Phase III with anticipation. MxMIndia finds out what their expectations are
http://www.mxmindia.com/2012/12/mxm-monday-expectations-from-phase-iii-fm-radio-licensing/


Chitralekha upbeat on social media
The group recently reached two lakh fans on its Facebook page, and hopes to build a stranger presence online
http://www.mxmindia.com/2012/12/chitralekha-upbeat-on-social-media/


Will Sachin Tendulkar's ODI retirement diminish his brand value?
Will Sachin Tendulkar's retirement from ODI cricket diminish his brand value? Or will it set stage for a new phase in the life cyle of one India’s most iconic celeb brand?
http://www.mxmindia.com/2012/12/will-sachin-tendulkars-odi-retirement-diminish-his-brand-value/


Anil Thakraney: Brand Modi versus Brand Rahul
So if the battle of 2014 is going to be fought between these two brands, simple marketing logic tells us who's the favourite one to win
http://www.mxmindia.com/2012/12/anil-thakraney-brand-modi-versus-brand-rahul/


FM Radio: Facing challenges, embracing growth
CII organised the CEOs Roundtable on Radio in New Delhi last week, to discuss and chart the growth of the radio industry with the Phase III auction of the FM spectrum coming up
http://www.mxmindia.com/2012/12/fm-radio-facing-challenges-embracing-growth/


India TV conducts campaign countering Crime against Women
The channels launches a multi-city signature campaign under the aegis of 'Mission Damini'
http://www.mxmindia.com/2012/12/india-tv-conducts-campaign-countering-crime-against-women/http://www.mxmindia.com/2012/12/india-tv-conducts-campaign-countering-crime-against-women/


AdStrat: Fastrack makes hell cooler
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/12/adstrat-fastrack-makes-hell-cooler/


Reviewing the Reviews: Dabangg 2
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/12/reviewing-the-reviews-dabangg-2/


MxM wishes you a very Merry Xmas. No edition on Dec 25
MxMIndia wishes all its readers a very Merry Christmas!
http://www.mxmindia.com/2012/12/mxm-wishes-you-a-very-merry-xmas-no-edition-on-dec-25/


The Anchor: Harish Bijoor on 6 reasons brands need good consultants
Great team, cool concepts... not enough if you don't have a good brand consultant on board, says Harish Bijoor
http://www.mxmindia.com/2012/12/the-anchor-harish-bijoor-on-6-reasons-brands-need-good-consultants/


Gutenberg wins PR mandate for Ad:tech New Delhi again
This is the third time that Gutenberg Communications has won the PR mandate for Ad:Tech
http://www.mxmindia.com/2012/12/gutenberg-wins-pr-mandate-for-adtech-new-delhi-again/

Stories on 10th Aug

Another win-win digital equation
Aegis' acquisition of Communicate 2 is part of a series of M&As in the Indian digital media space
http://www.mxmindia.com/2012/08/another-win-win-digital-equation/

Protect identity of children, MIB tells broadcasters
National Commission for Protection of Child Rights (NCPCR) was set up in March, 2007 under the Commission for Protection of Child Rights Act, 2005
http://www.mxmindia.com/2012/08/protect-identity-of-children-mib-tells-broadcasters/

Audiences have given MTunes the best birthday present: Sunil Sahjwani
MTunes, the 24/7 music channel, celebrated its first anniversary yesterday (Augt 9) and boasts of a 200+ GRP
http://www.mxmindia.com/2012/08/audiences-have-given-mtunes-the-best-birthday-present-sunil-sahjwani/

Initiative announces two senior appointments
Initiative India has announced the appointments of 'R Venkatasubramanian and Vishnu Sharma as Senior Vice Presidents in the company
http://www.mxmindia.com/2012/08/initiative-announces-two-senior-appointments/

ESS, ESPN Intnl sign cricket distribution pact for Latin Am
This will be the first time that these events will be presented in the region
http://www.mxmindia.com/2012/08/ess-espn-intnl-sign-cricket-distribution-pact-for-latin-am/

BMB wins 2 Hamilton brands - Treo And Milton
BMB India is the advertising unit of Madison World, a diversified communication group
http://www.mxmindia.com/2012/08/bmb-wins-2-hamilton-brands-treo-and-milton/

Buzzer # 4 | Quiz on News Channels
Presenting the fourth edition of MxM Buzzer where the focus is on news channels
http://www.mxmindia.com/2012/08/buzzer-4-quiz-on-news-channels/

Now, a YouTube 'Content Creators Network' for India
The Nirvana Digital YouTube Content Creators Network eyes a market share of the 800 million unique user visits to YouTube each month
http://www.mxmindia.com/2012/08/now-a-youtube-content-creators-network-for-india/

Bindass to unveil Season 9 of Beg Borrow Steal
bindass®, India's leading youth brand, is all set to introduce the 9th season of Beg Borrow Steal
http://www.mxmindia.com/2012/08/bindass-to-unveil-season-9-of-beg-borrow-steal/

NDTV Profit to spotlight social & environmental issues
Docs+ is a new weekly series on the channel which will showcase powerful documentaries on global issues
http://www.mxmindia.com/2012/08/ndtv-profit-to-spotlight-social-environmental-issues/

Tamil GEC Vijay TV inks carriage deal in France
The launch will make the channel's first IPTV carriage deal inFranceand also strengthens Free's current offering of Indian content
http://www.mxmindia.com/2012/08/tamil-gec-vijay-tv-inks-carriage-deal-in-france/

The Anchor: Albert Almeida on 5 things he would like to see happen in Mobile Advertising
Videos, app-based ads and interactive ads are just a few forms of advertising that we would like to see in mobile advertising, says Albert Almeida
http://www.mxmindia.com/2012/08/the-anchor-albert-almeida-on-5-things-he-would-like-to-see-happen-in-mobile-advertising/

Anil Thakraney: Indian media wins Gold @ Olympics 2012
And the best news is that star athletes like Mary, Saina, Vijay and others will inspire a whole lot of young Indians to take up athletics very seriously
http://www.mxmindia.com/2012/08/anil-thakraney-indian-media-wins-gold-olympics-2012/

Ranjona Banerji: The shame of the PR influence on the media
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/08/ranjona-banerji-the-shame-of-the-pr-influence-on-the-media/

Stories on 30th March

Tweets take wing in airline social media study
Leading social media firm Social Wavelength findings reveal that even a single incident can make an airline’s rep soar, or plummet
http://www.mxmindia.com/2012/03/tweets-take-wing-in-airline-social-media-study/


Nai Dunia acquisition set to be announced
According to sources the deal may be announced formally before the fiscal year-end
http://www.mxmindia.com/2012/03/nai-dunia-acquisition-set-to-be-announced/


Satish Singh back @ Laqshya as President, plans rapid growth for OOH major
The OOH veteran has huge plans for Laqshya's growth
http://www.mxmindia.com/2012/03/satish-singh-back-laqshya-as-president-plans-rapid-growth-for-ooh-major/


Mahrukh Rizvi quits Times Now, starts school for anchors
The senior editor (news) at Times Now who recently resigned has set up Studio Talk which aims to prepare young journalists in all areas of TV journalism.
http://www.mxmindia.com/2012/03/mahrukh-inayet-quits-times-now-starts-school-for-anchors/


Britannia introduces Snackuits for guilt-free snacking
Britannia is aiming at getting 10-15 per cent of additional revenue from Snackuits tp contribute to its Rs480 crore business (as valued by AC Nielsen)
http://www.mxmindia.com/2012/03/britannia-introduces-snackuits-for-guilt-free-snacking/


Tier 2 & 3 crucial for radio: Monica Nayyar Patnaik
Monica Nayyar Patnaik, Joint Managing Director at Eastern Media Ltd. in conversation with MxMIndia about trends in the radio industry, Radio Choklate, post break-even, phase III plans and much more.
http://www.mxmindia.com/2012/03/tier-2-3-crucial-for-radio-monica-nayyar-patnaik/


BIG Magic is No 1 in Hindi heartland
Variety entertainment channel BIG Magic is now the most watched TV channel with 1.14 cr of cumulative audiences (4-week average) in the Hindi heartland, thus fortifying its position as the No 1 channel in the region.
http://www.mxmindia.com/2012/03/big-magic-is-no-1-in-hindi-heartland/


Dainik Bhaskar's Save the Girl Child campaign in Punjab,Chandigarhand Haryana
The campaign was aimed at creating awareness on the menace of female foeticide by educating the masses
http://www.mxmindia.com/2012/03/dainik-bhaskars-save-the-girl-child-campaign-in-punjabchandigarhand-haryana/


Cheil Worldwide South West Asia bags Net4
Nets the entire creative communication mandate, acquires the business in a multi-agency pitch
http://www.mxmindia.com/2012/03/cheil-worldwide-south-west-asia-bags-net4/


UTV Stars launches Walk of the Stars
New initiative to commemorate legends of Indian cinema with handprints, signatures and statues.
http://www.mxmindia.com/2012/03/utv-stars-launches-walk-of-the-stars/


Corporate Voice|Weber Shandwick wins highest number of accolades at e4m PR awards
Also Atul Ahluwalia, president, CVWS was named PR Professional of the Year (Agency)
http://www.mxmindia.com/2012/03/corporate-voiceweber-shandwick-wins-highest-number-of-accolades-at-e4m-pr-awards/


Bindass co-authors Indian edition of Generation Einstein
Entertainment brand Bindass is co-authoring the Indian edition of the book, ‘Generation Einstein’, along with international author and speaker Jeroen Boschma.
http://www.mxmindia.com/2012/03/bindass-co-authors-indian-edition-of-generation-einstein/


The Anchor: 5 ways a brand can stay relevant
Alpana Parida spells out the 5 Rs brands should adopt, to shake off cobwebs, beat competition, move with the times and above all, remain relevant.
http://www.mxmindia.com/2012/03/the-anchor-5-ways-a-brand-can-stay-relevant/


Anil Thakraney: Voda must commission study on campaign
Kids would most probably view this as harmless fun, and not as a license to either misbehave with members of the opposite sex or to get into bed at the age of 12
http://www.mxmindia.com/2012/03/anil-thakraney-voda-must-commission-study-on-campaign/


Freaking News: Making sense of the army revelations
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/03/freaking-news-making-sense-of-the-army-revelations/

Stories on 2nd February

How (and why) marketers love social media
With brands benefiting much from the buzz created digitally, social media is now part of almost every seller's toolkit
http://www.mxmindia.com/2012/02/how-and-why-marketers-love-social-media/

Jaisurya Das and Shailesh Amonkar to return to Sakal group as COO & CMO
Jaisurya Das and Shailesh Amonkar are set to return to the Sakal group as Chief Operating Officer and Chief Marketing Officer respectively.
http://www.mxmindia.com/2012/02/jaisurya-das-and-shailesh-amonkar-to-return-to-sakal-group-as-coo-cmo/

Vinod Mehta turns mentor @ Outlook group, Krishna Prasad to head newsmag as Ed
Last month, it was also announced that CEO Mr Maheshwer Peri had turned into a mentor passing on the baton to Mr Indranil Roy
http://www.mxmindia.com/2012/02/vinod-mehta-turns-mentor-outlook-group-krishna-prasad-to-head-newsmag-as-ed/

Kalanithi Maran's Sun News battles to retain lost crown
Viewership numbers by TAM Media Research for the first two weeks of January show Sun News had been relegated to the No 3 slot
http://www.mxmindia.com/2012/02/kalanithi-marans-sun-news-battles-to-retain-lost-crown/

Venturenet Partners to launch Radiowalla in April
The objective of starting Radiowalla was to serve the special interest groups and communities with the content they would like to listen to and willing to pay, says Anil Srivatsa.
http://www.mxmindia.com/2012/02/venturenet-partners-to-launch-radiowalla-in-april/

Outdoor Advertising Professionals' innovative outdoor arena for SA Tourism
OAP targeted 23 types of media that comprised of 440 media units covering an outdoor space of approx 1,52,000 sq ft across 22 markets
http://www.mxmindia.com/2012/02/outdoor-advertising-professionals-innovative-outdoor-arena-for-sa-tourism/

It's auction time at IPL season 5
The auction will witness 147 players going under the hammer. The size of every DLF IPL team squad will be 33 instead of 30 players in the previous season. Team owners are each to be given a purse of $2 million to buy these players.
http://www.mxmindia.com/2012/02/its-auction-time-at-ipl-season-5/

Yuvraj continues to tell Birla Sun Life story - with added confidence
Brand Ambassador Yuvraj Singh’s real-life story to inspire India on the need for Wealth with Protection Solutions.
http://www.mxmindia.com/2012/02/yuvraj-continues-to-tell-birla-sun-life-story-with-added-confidence/

Advertising on multi-channel TV can double reach
The CASBAA study measures the benefits of allocating variable percentages of a US$1.75m TV budget on multi-channel TV and Free-to-Air (FTA).
http://www.mxmindia.com/2012/02/advertising-on-multi-channel-tv-can-double-reach/

Colors' tribute concert for Ghazal maestro Jagjit Singh
Colors and The Global Indian Music Academy (GIMA) will celebrate the 71st birth anniversary of the 'Ghazal King' on February 8 in Mumbai.
http://www.mxmindia.com/2012/02/colors-tribute-concert-for-ghazal-maestro-jagjit-singh/

The Anchor: 6 things for the publisher of a business publication to remember
A lot of information today is lost in business jargon which business papers must stay away from.
http://www.mxmindia.com/2012/02/the-anchor-6-things-for-the-publisher-of-a-business-publication-to-remember/

Debrief: Birla Sun Life: Topicality enhances efficacy
The idea worked earlier, and it works now. The only question is this: Is it completely ethical for the marketer to ride on a player’s rather serious illness?
http://www.mxmindia.com/2012/02/debrief-birla-sun-life-topicality-enhances-efficacy/

Time to rethink on Katju?
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/time-to-rethink-on-katju/

Stories on 20th January

Winning consumers, dil se
Brands are increasingly employing social messages to touch the heart-strings and attract attention
http://www.mxmindia.com/2012/01/advertising-the-heart-strings-method/

Video Report: DoT Secy hints at govt hardline on online speech
On the issue of freedom of speech online, R Chandrashekhar was firm on how every company across the world has to comply with the laws of the land and India’s case shouldn’t be any different.
http://www.mxmindia.com/2012/01/dot-secy-hints-at-govt-hardline-on-freedom-of-speech-online/

RIL buys 1.14% in distribution firm, DEN networks
RIL subsidiary, Reliance Strategic Investments buys 1.14% stake in DEN networks
http://www.mxmindia.com/2012/01/ril-buys-1-14-in-distribution-firm-den-networks/

Industry veterans remember Ulka founder
Stalwarts from advertising and media paid fulsome tributes to the memory of Bal Mundkur, at a prayer meeting held in Mumbai.
http://www.mxmindia.com/2012/01/industry-veterans-remember-ulka-founder/

Colors launches sports reality show Ring Ka King
For the first time ever, the channel is launching the biggest sports entertainment reality show which will feature 30 top Indian and international wrestling superstars
http://www.mxmindia.com/2012/01/colors-launches-sports-reality-show-ring-ka-king/

Digital Summit: Social media and content consumption
The second day of the digital summit saw discussion on social media, and the recent controversy over freedom of expression online.
http://www.mxmindia.com/2012/01/digital-summit-social-media-and-content-consumption/

Digital Summit: Business in the time of the cloud
From entrepreneurship to cloud computing - the last day of the summit saw a wide array of discussions and debates.
http://www.mxmindia.com/2012/01/digital-summit-business-in-the-time-of-the-cloud/

[PR Channel] Being small is our strength: Vivek Sengupta
The single biggest challenge, which overshadows everything else and is already upon us, is the crisis of talent, observes Vivek Sengupta of Moving Finger Communications.
http://www.mxmindia.com/2012/01/pr-channel-being-small-is-our-strength-vivek-sengupta/

P K Umashankar appointed VP of Customer Service Operations, Ford India
Ford India has announced the appointment of P K Umashankar as vice president, customer service operations.
http://www.mxmindia.com/2012/01/p-k-umashankar-appointed-vp-of-customer-service-operations-ford-india/

Tanishq inspires million thoughts through 'My Expression' competition
Top 10 finalists submitting an idea for Tanishq’s Mia jewellery line Mia to win Rs1,00,000 each and get to collaborate with designers at Tanishq to design latest collection
http://www.mxmindia.com/2012/01/tanishq-inspires-million-thoughts-through-my-expression-competition/

PM commends media while releasing book on Tribune
Releasing the book titled 'The Tribune 130 Years: A Witness to History’, Dr Manmohan Singh said the Indian media is responsible and attuned to national interest, and hoped it would attain even higher standards.
http://www.mxmindia.com/2012/01/pm-commends-media-while-releasing-book-on-tribune/

Pankaj Pachauri is Communications Advisor in PMO
Veteran journalist leaves NDTV for the halls of government.
http://www.mxmindia.com/2012/01/pankaj-pachauri-is-communications-advisor-in-pmo/

Ogilvy expands in Australia with 33.3% stake in DTDigital
Ogilvy & Mather announced that it has acquired a 33.3% position in STW’s leading digital communications firm, DTDigital.
http://www.mxmindia.com/2012/01/ogilvy-expands-in-australia-with-33-3-stake-in-dtdigital/

Sony Pix launches new campaign
The 360 degree campaign gives movie buffs an opportunity to be a superstar and be featured on the channel
http://www.mxmindia.com/2012/01/sony-pix-launches-new-campaign/

Greenply aims to make entry to Limca Book of Records
With the core thought of amplifying 'Always Hoyenga’ on ground and build a high recall, Greenply has come up with a 10x10 Graffiti wall
http://www.mxmindia.com/2012/01/greenply-aims-to-make-entry-to-limca-book-of-records/

The biggest films of 2011 vie for Chevrolet Apsara Awards 2012
The Film & Television Producers Guild of India & Wizcraft International Entertainment announce Award Nominees for the Best Film Talents
http://www.mxmindia.com/2012/01/the-biggest-films-of-2011-vie-for-chevrolet-apsara-awards-2012/

The Anchor: 6 mantras for starting a magazine
Shivani Darshan's checklist for those thinking of action between the covers. Magazine covers, that is.
http://www.mxmindia.com/2012/01/the-anchor-shivani-darshan-on-6-mantras-for-starting-a-magazine/

Anil Thakraney: Dear News Channel Editors...
I know most of you editors are located in Delhi and therefore politics runs in your blood. But the rest of us in India aren't really crazed about the battle between Maya and Mulayam
http://www.mxmindia.com/2012/01/anil-thakraney-dear-news-channel-editors/

Stories on 13th January

Speaking in tongues, good for TV channels
For the consumer, it is  a chance to view a particular channel in his mother tongue. For channels, it is about expanding viewership base and accumulating additional revenues.
http://www.mxmindia.com/2012/01/speaking-in-tongues-good-for-tv-channels/

Nisha Narayanan holds fort @ Red FM as Rana Barua quits
Nisha Narayanan holds fort at Red FM as Rana Barua quits as COO, mulling entrepreneurship.
http://www.mxmindia.com/2012/01/nisha-narayanan-holds-fort-red-fm-as-rana-barua-quits/

We want to grow organically, not exponentially: Dennis Taraporewala
Dennis Taraporewala of Criesse Communications declares that boutique shops can redefine the way PR functions as a discipline in India, and that larger players will have to cooperate with smaller ones.
http://www.mxmindia.com/2012/01/we-want-to-grow-organically-not-exponentially-dennis-taraporewala/

Listeners upbeat as Radio One switches to English
What could also be considered is the fact that a 24x7 English FM station could bring untapped listeners, particularly those that were averse to listening to FM radio.
http://www.mxmindia.com/2012/01/listeners-upbeat-on-radio-one-one-switch-to-english/

NICC and CII bring ‘Momentum India'
CII and NICC are organsing 'Momentum India' in Bengaluru on Jan 15-16 for free and dynamic interaction on design and media technologies.
http://www.mxmindia.com/2012/01/nicc-and-cii-bring-%E2%80%98momentum-india%E2%80%99/

Case Study: Suzlon - Breathe easy, p.a.l.s.
The wind energy company took its corporate philosophy from manufacturing wind turbines to making a clean environment every individual's priority, with its Pure Air Lovers Society campaign.
http://www.mxmindia.com/2012/01/suzlon-breathe-easy-p-a-l-s/

Aston Martin Rapide wins ET Zig Wheels Award 2011
Lalit Choudary, MD, Performance Cars receives the award for the Sport Sedan of the Year.
http://www.mxmindia.com/2012/01/aston-martin-rapide-wins-et-zig-wheels-award-2011/

The Anchor: 7 painful social media trends
Everyone's talking, most of which is meaningless chatter, but no one's listening on the social media, feels Rohini Kapur.
http://www.mxmindia.com/2012/01/anchor-7-painful-trends-in-social-media-right-now/

Anil Thakraney: Radio One is finally singing the right tune
The station did start off as an English channel, it played super music, and the RJs at the time packed in spunk. But along the way it joined the herd, dumbed down, went all-Hindi, and totally lost its edge.
http://www.mxmindia.com/2012/01/anil-thakraney-radio-one-is-finally-singing-the-right-tune/

Outrage unlimited
Ranjona Banerji reviews the content on news television and the morning papers.
http://www.mxmindia.com/2012/01/outrage-unlimited/

Stories on 12th December

FM radio: Waiting in the wings for how long?
Radio is free, easy to access, and reaches everyone, everywhere. Yet why is the eye favoured over the ear?
http://www.mxmindia.com/2011/12/fm-radio-waiting-in-the-wings-for-how-long/

[PR CHANNEL] PR's Media Fixation
We do not know what we are into till you have a client defining what you will do, writes Sudarshan S
http://www.mxmindia.com/2011/12/pr-channel-prs-media-fixation/

Remembering Mario Miranda/Dev Nadkarni
A personal reminiscence of celebrated illustrator and cartoonist Mario Miranda by Dev Nadkarni
http://www.mxmindia.com/2011/12/remembering-mario-mirandadev-nadkarni/

Compuware launches 14 new website performance benchmarks
These benchmarks highlight the importance of optimizing web performance in driving business revenue.
http://www.mxmindia.com/2011/12/compuware-launches-14-new-website-performance-benchmarks/

Disney Channel's Doraemon Movie delivers the best ratings
Records a 5.24 TVR among all kids (CS 4-14 ABC) in HSM and 4.4 TVR among all kids (CS 4-14 ABC) in All India.
http://www.mxmindia.com/2011/12/disney-channel%E2%80%99s-doraemon-movie-delivers-the-best-ratings/

The Anchor: 5 reasons mobile advertising hasn't gained momentum
Damandeep Soni on the very with-it but slightly confused handheld arena.
http://www.mxmindia.com/2011/12/the-anchor-5-reasons-mobile-advertising-hasnt-gained-momentum/


[PR Channel] Social media empowers to changes the world, says youth
The respondents feel that they almost influence consumer choice, human rights and social change, politics and policy making and corporate governance
http://www.mxmindia.com/2011/12/social-media-change-the-world-says-the-youth-of-india/

10 years of 'Naye India Ka Bazaar'
On the occasion of Big Bazaar's 10th anniversary, Mudra has created a new campaign where Big Bazaar claims to be 'Naye India Ka Bazaar'.
http://www.mxmindia.com/2011/12/10-years-of-naye-india-ka-bazaar/

Rocky road for Digital OOH?
Globally the fastest growing medium, Digital Out-of-Home is yet to make a splash in India. Measurement is seen as one hurdle on the growth path, but industry players are looking at an optimistic future.
http://www.mxmindia.com/2011/12/rocky-road-for-digital-ooh/

Hindustan launches 9th edition in Aligarh
With Hindustan's launch of its 9th edition in the state of UP from Aligarh, the daily is now printed from 17 centres across the states of UP, Uttarakhand, Bihar, Jharkhand and Delhi.
http://www.mxmindia.com/2011/12/hindustan-launches-9th-edition-in-aligarh/

HT celebrates Capital's 100th bday with conclave & campaigns
Hindustan Times, which has been celebrating Delhi's 100th birthday under the banner of 'I Love Delhi' throughout 2011, is getting ready for a high point on December 15.
http://www.mxmindia.com/2011/12/hindustan-times-celebrates-new-delhis-100th-birthday-with-conclave-and-campaigns/

Reviewing the Reviews: Ladies vs Ricky Bahl
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2011/12/reviewing-the-reviews-ladies-vs-ricky-bahl/

AdStrat: Happy beginnings with Shubh Aarambh
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.
http://www.mxmindia.com/2011/12/happy-beginnings-with-shubh-aarambh/

Channels need to develop editing skills
In Freaking News, Ranjona Banerji reviews the fare on prime time news and the morning papers
http://www.mxmindia.com/2011/12/channels-need-to-develop-editing-skills/

Stories on 7th November

INMA conference starts, packed house!

The INMA conference started today in Bengaluru with 220 newspaper owners, business and editorial leaders and allied professionals in attendance

http://www.mxmindia.com/2011/11/inma-kicks-off-in-bangalore/

Freaking News: One event, two interpretations

In Freaking News, Ranjona Banerji reviews the fare on nightly news and in the morning papers

http://www.mxmindia.com/2011/11/one-event-two-interpretations-monday-morning%E2%80%99s/

Epsilon aims to win customers over for good

“The trick is to do effective loyalty programmes,” says Adrian Hoon, Vice President, Sales, APAC, Epsilon International.

http://www.mxmindia.com/2011/11/epsilon-aims-to-win-customers-over-for-good/

Sony as GEC #1? I don’t speculate, says biz head Sneha Rajani

“It is our endeavour to be No 1,” says Sony’s Senior VP and Business Head, but won’t put a date or a number to the channel’s aim of reaching the top.

http://www.mxmindia.com/2011/11/i-don%E2%80%99t-speculate-sony%E2%80%99s-sneha-rajani/

Anil Thakraney's Hard Knocks: The impotent social media

Anil Thakraney’s comment on advertising and media matters

http://www.mxmindia.com/2011/11/the-impotent-social-media/