Speaking in tongues, good for TV channels
For the consumer, it is a chance to view a particular channel in his mother tongue. For channels, it is about expanding viewership base and accumulating additional revenues.
http://www.mxmindia.com/2012/01/speaking-in-tongues-good-for-tv-channels/
Nisha Narayanan holds fort @ Red FM as Rana Barua quits
Nisha Narayanan holds fort at Red FM as Rana Barua quits as COO, mulling entrepreneurship.
http://www.mxmindia.com/2012/01/nisha-narayanan-holds-fort-red-fm-as-rana-barua-quits/
We want to grow organically, not exponentially: Dennis Taraporewala
Dennis Taraporewala of Criesse Communications declares that boutique shops can redefine the way PR functions as a discipline in India, and that larger players will have to cooperate with smaller ones.
http://www.mxmindia.com/2012/01/we-want-to-grow-organically-not-exponentially-dennis-taraporewala/
Listeners upbeat as Radio One switches to English
What could also be considered is the fact that a 24x7 English FM station could bring untapped listeners, particularly those that were averse to listening to FM radio.
http://www.mxmindia.com/2012/01/listeners-upbeat-on-radio-one-one-switch-to-english/
NICC and CII bring ‘Momentum India'
CII and NICC are organsing 'Momentum India' in Bengaluru on Jan 15-16 for free and dynamic interaction on design and media technologies.
http://www.mxmindia.com/2012/01/nicc-and-cii-bring-%E2%80%98momentum-india%E2%80%99/
Case Study: Suzlon - Breathe easy, p.a.l.s.
The wind energy company took its corporate philosophy from manufacturing wind turbines to making a clean environment every individual's priority, with its Pure Air Lovers Society campaign.
http://www.mxmindia.com/2012/01/suzlon-breathe-easy-p-a-l-s/
Aston Martin Rapide wins ET Zig Wheels Award 2011
Lalit Choudary, MD, Performance Cars receives the award for the Sport Sedan of the Year.
http://www.mxmindia.com/2012/01/aston-martin-rapide-wins-et-zig-wheels-award-2011/
The Anchor: 7 painful social media trends
Everyone's talking, most of which is meaningless chatter, but no one's listening on the social media, feels Rohini Kapur.
http://www.mxmindia.com/2012/01/anchor-7-painful-trends-in-social-media-right-now/
Anil Thakraney: Radio One is finally singing the right tune
The station did start off as an English channel, it played super music, and the RJs at the time packed in spunk. But along the way it joined the herd, dumbed down, went all-Hindi, and totally lost its edge.
http://www.mxmindia.com/2012/01/anil-thakraney-radio-one-is-finally-singing-the-right-tune/
Outrage unlimited
Ranjona Banerji reviews the content on news television and the morning papers.
http://www.mxmindia.com/2012/01/outrage-unlimited/
