Stories on 18th Dec '13

Life OK will be #1 Hindi GEC in 18 months: Ajit Thakur
Upclose with the General Manager and Business Head of Star India’s second Hindi GEC which celebrates two years today
http://www.mxmindia.com/2013/12/life-ok-will-be-1-hindi-gec-in-18-months-ajit-thakur/

IPG Mediabrands' Initiative bags Reckitt Benckiser mandate in India
Initiative takes over from ZenithOptimedia as Reckitt Benckiser's media planning and buying partner
http://www.mxmindia.com/2013/12/ipg-mediabrands-initiative-bags-reckitt-benckiser-mandate-in-india/

Fogg clouds Axe effect, is new numero uno deo
Vini Cosmetics' Fogg deodorant topples Hindustan Lever's Axe to assume No 1 spot
http://www.mxmindia.com/2013/12/fogg-clouds-axe-effect-is-new-numero-uno-deo/

Envies 2013 | Industry's Envy. Ogilvy's Pride
And how the industry got together to salute the best from the best
http://www.mxmindia.com/2013/12/envies-2013-industrys-envy-ogilvys-pride/

And the Envies winners were...
Take a look at the winning Envies 2013 ads
http://www.mxmindia.com/2013/12/and-the-envies-winners-were/

Doordarshan-UNICEF celebrate 10 years of Navjyoti Awards
A joint venture of UNICEF and Doordashan Mumbai Kendra, the Navjyoti Awards aims to recognize initiatives taken by girls despite adverse circumstances
http://www.mxmindia.com/2013/12/doordarshan-unicef-celebrate-10-years-of-navjyoti-awards/

Dainik Bhaskar returns with second edition of 'Brain Hunt'
The Dainik Bhaskar group has launched the nationwide Brain Hunt 2 challenge to stimulate and encourage the imagination of young minds
http://www.mxmindia.com/2013/12/dainik-bhaskar-returns-with-second-edition-of-brain-hunt/

My FM announces Season II of Jiyo Dil Se Awards
There will be nine award categories: Education, Environment Conservation, Health & Sanitation, Public Service, Culture & Art, Sports, Women Welfare & Empowerment, Child Care & Development and Economic Development

http://www.mxmindia.com/2013/12/my-fm-announces-season-ii-of-jiyo-dil-se-awards/

Stories on 25th July '13

Noel Tata, WPP join hands to back Adille Sumariwalla's Interspace
The Tata scion and media major back the former Olympian-turned-mediaperson's ad startup
http://www.mxmindia.com/2013/07/noel-tata-wpp-join-hands-to-back-adille-sumariwallas-interspace/

Mah Times, Navbharat Times & Ei Samay launch helplines for students
Three BCCL language newspapers launches Readers' Helpline for meritorious students from humble backgrounds to achieve their dreams
http://www.mxmindia.com/2013/07/mah-times-navbharat-times-ei-samay-launch-helplines-for-students/

Arvind Krishnan to be MD, BBH India
Mr Krishnan comes back to BBH India after a stint at BBH London. He will report to Subhash Kamath
http://www.mxmindia.com/2013/07/arvind-krishnan-to-be-md-bbh-india/

Mahuya Chaturvedi joins Cogito as Managing Partner
Ms Chaturvedi joins Cogito after a five-year stint with the Aditya Birla group
http://www.mxmindia.com/2013/07/mahuya-chaturvedi-joins-cogito-as-managing-partner/

Josy Joseph & Ravish Kumar win Ramnath Goenka Journalists of the Year awards
The sixth Edition of the Ramnath Goenka Excellence in Journalism Awards presented on Tuesday
http://www.mxmindia.com/2013/07/josy-joseph-ravish-kumar-win-ramnath-goenka-journalists-of-the-year-awards/

Ritu Midha: Of FCT, CPT and data frequency....
One does tend to tilt towards broadcasters here - and wish that any decision pertaining to FCT is implemented only after the complete post DAS roll out, writes Ritu Midha
http://www.mxmindia.com/2013/07/ritu-midha-of-fct-cpt-and-data-frequency/

Debrief: Bajaj Electricals: Elephant in the room
Instead of creating new situations with the 'youth' shouldn't Bajaj Electricals have built on the memorable ad where an old man attempts to steal from the fridge in the dark of the night, writes Anil Thakraney
http://www.mxmindia.com/2013/07/debrief-bajaj-electricals-elephant-in-the-room/

Sudarshan Sudevan joins DraftfcbUlka Interactive as Creative Head
Summary: Prior to this appointment, 'Sudi', as he is known in the industry, has been associated with firms like Hungama, BC Webwise and Isobar
http://www.mxmindia.com/2013/07/sudarshan-sudevan-joins-draftfcbulka-interactive-as-creative-head/

94.3 My FM music marathon with 14 hrs of record-breaking non-stop music
The FM radio network conducted the second edition of its 'My Music Marathon' across 8 cities
http://www.mxmindia.com/2013/07/94-3-my-fm-music-marathon-with-14-hrs-of-record-breaking-non-stop-music/