Stories on 26th May 14

How advertising helped Modi get on road to PM
Quick views from ad captains Piyush Pandey, Sam Balsara, Prasoon Joshi, Anuraag Khandelwal and brand gurus Jagdeep Kapoor & Harish Bijoor
http://www.mxmindia.com/2014/05/how-advertising-helped-modi-get-on-road-to-pm/

Top FMCG brands gain market share during economic slump
Market leaders like Gillette, Colgate, Dabur Real and Chyawanprash, Godrej's Good Knight and Jyothy Laboratories' Ujala have improved their market share in their core categories over the past one year
http://www.mxmindia.com/2014/05/top-fmcg-brands-gain-market-share-during-economic-slump/

Mindshare bags media mandate of Adlabs Imagica
The WPP agency will be responsible for the media planning and buying for India's first and only international standard theme park that was launched early last year
http://www.mxmindia.com/2014/05/mindshare-bags-media-mandate-of-adlabs-imagica/

Orchard wins mandate to promote 'Meelo Evaru Koteeshwaru' on MAA TV
The agency wins mandate to promote the Telugu version of popular game show format Kaun Banega Crorepati
http://www.mxmindia.com/2014/05/orchard-wins-mandate-to-promote-meelo-evaru-koteeshwaru-on-maa-tv/

Amith Prabhu: The year flew by and we have a brand new government
On the first anniversary of this column, Amith Prabhu lists his three wishes from the government in the sphere of communications
http://www.mxmindia.com/2014/05/amith-prabhu-the-year-flew-by-and-we-have-a-brand-new-government/

Reviewing the Reviews: Scathing 1 to 2.5 stars for Heropanti
Tiger Shroff has been the target of some rather nasty online mauling, notes Deepa Gahlot

http://www.mxmindia.com/2014/05/reviewing-the-reviews-scathing-1-to-2-5-stars-for-heropanti/

Stories on 12th May 14

75 years young, John Sculley is rearing to go.
How former Apple CEO John Sculley still uses Steve Jobs' transformative businesses ideas
http://www.mxmindia.com/2014/05/75-years-young-john-sculley-is-rearing-to-go/

Kyoorius boasts of 988 entries, Goafest curiously still mum on numbers
While the number for the creative and digital awards is 988 at Kyoorius, the flagship design awards will see around 700 entries, if last year's tally is an indicator
http://www.mxmindia.com/2014/05/kyoorius-boasts-of-988-entries-goafest-curiously-still-mum-on-numbers/

WPP's Sir Martin Sorrell outlines 10-point keynote at IAA World Congress
The 43rd IAA World Congress in Beijing China, WPP's Sir Martin Sorrell took the opportunity to present to the gathering his key-note address
http://www.mxmindia.com/2014/05/wpps-sir-martin-sorrell-outlines-10-point-keynote-at-iaa-world-congress/

IAA issues The Beijing Declaration
The Beijing Declaration was signed on May 10th 2014 by MrFarisAbouhamad of and Li Dongsheng of CAA
http://www.mxmindia.com/2014/05/iaa-issues-the-beijing-declaration/

SMEs deliberate on role of digital in brand building
It was concurred that brands are becoming social and digital in attitude as well as in using themedia
http://www.mxmindia.com/2014/05/smes-deliberate-on-role-of-digital-in-brand-building/

Amith Prabhu: What corporate spokespersons can learn from the Narendra Modi interview on Times Now?
Some of the techniques used in the interview to Arnab Goswami last week were very clever like the man, notes Amith Prabhu adding that the BJP PM candidate's mind showed clarity but his body language showed discomfort

http://www.mxmindia.com/2014/05/amith-prabhu-what-corporate-spokespersons-can-learn-from-the-narendra-modi-interview-on-times-now/

Stories on 7th Apr '14

Ads v/s Ads
Are anti-ads ads or advertisements that take a shot at advertising gaining ground?
http://www.mxmindia.com/2014/04/ads-vs-ads/

WPP may buy Temple at over Rs 200 cr
The world's largest advertising company is set to buy Bengaluru-based creative agency with the deal valued at over Rs 200 crore
http://www.mxmindia.com/2014/04/wpp-may-buy-temple-at-over-rs-200-cr/

Filmfare, Femina ink deal for brand extensions
The Times of India has tied up with Dream Theatre for a a licensing deal with the iconic magazine brands
http://www.mxmindia.com/2014/04/filmfare-femina-ink-deal-for-brand-extensions/

YuppTV receives investment of Rs 16 cr from Sashi Reddi
The Hyderabad- and Atlanta-based internet TV provider has parted 10% stake in the company for the consideration
http://www.mxmindia.com/2014/04/yupptv-receives-investment-of-rs-16-cr-from-sashi-reddi/

Amith Prabhu: The Indian PR scene
There is no authentic estimate of the size and there are varying figures though India has almost all the leading PR firms that have begun operations organically or inorganically, writes Amith Prabhu
http://www.mxmindia.com/2014/04/amith-prabhu-the-indian-pr-scene/

Reviewing the Reviews: 1.5 to 3 star ratings for Main Tera Hero
Main Tera Hero is as nonsensical as any David Dhawan film, and how a viewer responds to it depends entirely on what is expected from the film, notes Deepa Gahlot

http://www.mxmindia.com/2014/04/reviewing-the-reviews-1-5-to-3-star-ratings-for-main-tera-hero/

Stories on 20th Mar'14

Is WPP close to a full buy of Rediff?
Sir Martin Sorrell's WPP may buy 60% stake held by Arun Nanda and Ajit Balakrishan in Rediffusion Y&R India
http://www.mxmindia.com/2014/03/is-wpp-close-to-a-full-buy-of-rediff/

Zee-Sony-Zee & now Sony again. Ajay Bhalwankar is back at Zee, er, Sony, to be Chief Creative Dir, SET
Ajay Bhalwankar, who had quit Zee recently, will be joining Sony Entertainment Television (SET) as Chief Creative Director wef April 7
http://www.mxmindia.com/2014/03/zee-sony-zee-and-now-sony-again-ajay-bhalwankar-is-back-at-zee-er-sony-to-be-chief-creative-director-set/

Nestle urges consumers to 'share your goodness'
The aim is to connect with the consumers with a simple message - 'Share your goodness'
http://www.mxmindia.com/2014/03/nestle-urges-consumers-to-share-your-goodness/

Vikram Malhotra's Abundantia Ent gets its act together (and some $$$s)
Abundantia Entertainment confirms first two-year film slate and brings on-board new strategic investors to fuel further expansion drive
http://www.mxmindia.com/2014/03/vikram-malhotras-abundantia-ent-gets-its-act-together-and-some-s/

Affle launches ad2campaign
This unique platform provides brands and agencies a higher degree of campaign control, optimization and audience profiling
http://www.mxmindia.com/2014/03/affle-launches-ad2campaign/

HDS unveils #TheBigShot campaign for Bing
The campaign aims to bring together budding photographers to share their images with Bing and MSN
http://www.mxmindia.com/2014/03/hds-unveils-thebigshot-campaign-for-bing/

IAMAI pledges support to EC directives for election
The Election Commission has sent a communication to concerned players to enact the Code of Conduct during elections

http://www.mxmindia.com/2014/03/iamai-pledges-support-to-ec-directives-for-election/

Stories on 20th Jan '14

Lowe Lintas, HUL win big at Effie 2013
Lowe Lintas doesn't allow Ogilvy fifth consecutive 'Agency of the Year' title by 35 points as Hindustan Lever gets past Cadbury by 50 points + Quick chats with Hemant Bakshi of HUL and R Balki of Lowe Lintas
http://www.mxmindia.com/2014/01/lowe-lintas-hul-win-big-at-effie-2013/

Cadbury misses a hat-trick as Ogilvy misses 5th consecutive crown + Effies 2013 Tally tables
From 2009 onwards, Ogilvy has been Agency of the Year. But the Client of the Year title has moved around a bit - in 2009, Vodafone, in 2010 to Tata Teleservices and in 2011 and 2012 to Cadbury
http://www.mxmindia.com/2014/01/cadbury-misses-a-hat-trick-as-ogilvy-misses-fifth-consecutive-crown-effies-2013-tally-tables/

As time ticks on measurement guidelines, will TAM take MIB to court?
The industry grapevine suggests that TAM will take the Ministry of Information and Broadcasting to court on the deadline of the measurement guidelines
http://www.mxmindia.com/2014/01/as-time-ticks-on-measurement-guidelines-will-tam-take-mib-to-court/

Starcom wins media duties for Jindal Panther TMT Rebars
The media mandate for Jindal Panther TMT Rebars is worth Rs 15 crore
http://www.mxmindia.com/2014/01/starcom-wins-media-duties-for-jindal-panther-tmt-rebars/

Amith Prabhu: Time to protect our profession from quacks
The profession that helps build and protect reputations has nothing to protect its reputation. Is there a way out of this situation before it is too late, asks Amith Prabhu

http://www.mxmindia.com/2014/01/amith-prabhu-time-to-protect-our-profession-from-quacks/

Stories on 28th Nov '13

Tooning Tarun Tejpal's Toxic Tale
Much has been spoken and written about the Tehelka founder's misdeeds. We reproduce here one of India's foremost editorial cartoonist Hemant Morparia's take in Mumbai Mirror + Jaldi 5 Q and A with Hemant Morparia: The seedy is not necessarily as Sleazy as the Mainstream can be.
http://www.mxmindia.com/2013/11/tooning-tarun-tejpals-toxic-tale/

Sony still at #6 among Hindi GECs. Star Plus #1, Colors #2, Zee #3
The TAM data for Week 47 came in today: Star Plus is the #1, Colors #2 and Zee #3. Life OK is #4, Sab at #5 and Sony at #6.
http://www.mxmindia.com/2013/11/sony-still-at-6-among-hindi-gecs-star-plus-1-colors-2-zee-3/

IAA webinar to host Rob Norman, Chief Digital Officer, GroupM at 5 pm today
Rob Norman, Chief Digital Officer at GroupM (Global) will speak and address queries in the November edition of the IAA (India chapter) webinar on Thursday, November 28 at 5pm
http://www.mxmindia.com/2013/11/iaa-webinar-to-host-rob-norman-chief-digital-officer-groupm-on-nov-28/

Martin Sorrell to a do a monthly show for CNBC-TV18
The WPP CEO will be a part of a new monthly show titled '30 Minutes with Martin Sorrell' on CNBC-TV18
http://www.mxmindia.com/2013/11/martin-sorrell-to-a-do-a-monthly-show-for-cnbc-tv18/

Gender sensitivity workshop on ad & media frat on Nov 29
Population First and Social Access will host the day-long workshop in Mumbai

http://www.mxmindia.com/2013/11/gender-sensitivity-workshop-on-ad-media-frat-on-nov-29/

Stories on 1st Aug '13

How the media agency networks stack up post Publicis-Omincom merger as per RECMA
The Paris-based research firm releases its rankings on overall billings and network-wised billing
http://www.mxmindia.com/2013/08/how-the-media-agency-networks-stack-up-post-publicis-omincom-merger-as-per-recma/

Zee pays Rs 40+ cr for Chennai Express for its upcoming channel '& Pictures'
Zee Entertainment pays Rs 40 crore plus for satellite rights of Shah Rukh Khan starrer Chennai Express for its upcoming channel '& Pictures'
http://www.mxmindia.com/2013/08/zee-pays-rs-40-cr-for-chennai-express-for-its-upcoming-channel-pictures/

Effie Asia-Pacific launched with C4As
Leading marketing effectiveness award will now have an APAC version
http://www.mxmindia.com/2013/08/effie-asia-pacific-launched-with-c4as/

Dhanush is the new face of Center Fresh
Kolaveri Di and Raanjhana star Dhanush has been signed on as brand ambassador by confectionary-maker Perfetti Van Melle India
http://www.mxmindia.com/2013/08/dhanush-is-the-new-face-of-center-fresh/

Star joins hands with Bollywood, all fund-raiser event ad rev for Uttarakhand relief
Star India plans Independence Day fund-raiser event with film stars
http://www.mxmindia.com/2013/08/star-joins-hands-with-bollywood-all-fund-raiser-event-ad-rev-for-uttarakhand-relief/

Ritu Midha: News channels must build differentiators
It is the same reality show across news channels, with nearly similar participants on all of them. What changes is the anchor or the NJ (news jockey), writes Ritu Midha
http://www.mxmindia.com/2013/08/ritu-midha-news-channels-must-build-differentiators/

Worldoo gets kids into giving with CRY
The first ever online campaign with CRY teaches kids into the art of giving
http://www.mxmindia.com/2013/08/worldoo-gets-kids-into-giving-with-cry/

Debrief: Verito Vibe: Where's the Vibe?
The differential factor can goes for a toss when when you extend the brand personality. The Vibe should have come with its own attitude, writes Anil Thakraney
http://www.mxmindia.com/2013/08/debrief-verito-vibe-wheres-the-vibe/

SMG Convonix is now a Google Analytics Certified Partner
The Starcom MediaVest Group digital marketing consulting arm is certified to be a Google Analytics Certified Partner (GACP)

http://www.mxmindia.com/2013/08/smg-convonix-is-now-a-google-analytics-certified-partner/

Stories on 29th July '13

It's a done deal. Omnicom & Publicis to merge
‘Merger of equals’ to create Publicis Omnicom Group, with combined 2012 revenue of $22.7 billion and a combined market capitalization of $35.1 billion
 http://www.mxmindia.com/?p=52130

Pubicis Omnicom Group: New Titan on the Block
The Omnicom and Publicis Groupe merger is the mother of all 'marriages' one has witnessed so far as advertising and media groups go
 http://www.mxmindia.com/?p=52148

Omnicom-Publicis merger likely to reshape advertising industry in India
The merger of holding companies Omnicom and Publicis Groupe is quite simply the biggest news in the history of the marketing communications industry. The jury is out on what this means for India, a market where WPP is a clear leader
 http://www.mxmindia.com/?p=52137

By Invitation: Geetanjali Bhattacharji: Exciting times ahead for the media planning and buying fraternity
We invited a non-media agency profession to give her views on what the Omnicom-Publicis merger means in the media business
http://www.mxmindia.com/?p=52146

McCann forms Creative Central with Praduymna Chauhan as ECD
The Creative Central is an effort directed towards creating more insightful creative work for clients
http://www.mxmindia.com/?p=52138


Dues of impacted People, Marie Claire & Geo India edition staffers to be settled soon
The dollar/euro conversion rate has made the business for licensed magazines unprofitable if the revenues don’t go above a threshold
http://www.mxmindia.com/?p=52138


Anil Thakraney: Brouhaha over potholes is silly
The entire media effort should be on exposing, and naming and shaming the individuals and groups responsible for this mess of potholes, writes Anil Thakraney
http://www.mxmindia.com/?p=52141


Amith Prabhu: Events that make our profession worth being part of
Amith Prabhu lists the reasons one should events that afford an opportunity for professionals come together to share and learn from each other
http://www.mxmindia.com/?p=52142

Stories on 25th July '13

Noel Tata, WPP join hands to back Adille Sumariwalla's Interspace
The Tata scion and media major back the former Olympian-turned-mediaperson's ad startup
http://www.mxmindia.com/2013/07/noel-tata-wpp-join-hands-to-back-adille-sumariwallas-interspace/

Mah Times, Navbharat Times & Ei Samay launch helplines for students
Three BCCL language newspapers launches Readers' Helpline for meritorious students from humble backgrounds to achieve their dreams
http://www.mxmindia.com/2013/07/mah-times-navbharat-times-ei-samay-launch-helplines-for-students/

Arvind Krishnan to be MD, BBH India
Mr Krishnan comes back to BBH India after a stint at BBH London. He will report to Subhash Kamath
http://www.mxmindia.com/2013/07/arvind-krishnan-to-be-md-bbh-india/

Mahuya Chaturvedi joins Cogito as Managing Partner
Ms Chaturvedi joins Cogito after a five-year stint with the Aditya Birla group
http://www.mxmindia.com/2013/07/mahuya-chaturvedi-joins-cogito-as-managing-partner/

Josy Joseph & Ravish Kumar win Ramnath Goenka Journalists of the Year awards
The sixth Edition of the Ramnath Goenka Excellence in Journalism Awards presented on Tuesday
http://www.mxmindia.com/2013/07/josy-joseph-ravish-kumar-win-ramnath-goenka-journalists-of-the-year-awards/

Ritu Midha: Of FCT, CPT and data frequency....
One does tend to tilt towards broadcasters here - and wish that any decision pertaining to FCT is implemented only after the complete post DAS roll out, writes Ritu Midha
http://www.mxmindia.com/2013/07/ritu-midha-of-fct-cpt-and-data-frequency/

Debrief: Bajaj Electricals: Elephant in the room
Instead of creating new situations with the 'youth' shouldn't Bajaj Electricals have built on the memorable ad where an old man attempts to steal from the fridge in the dark of the night, writes Anil Thakraney
http://www.mxmindia.com/2013/07/debrief-bajaj-electricals-elephant-in-the-room/

Sudarshan Sudevan joins DraftfcbUlka Interactive as Creative Head
Summary: Prior to this appointment, 'Sudi', as he is known in the industry, has been associated with firms like Hungama, BC Webwise and Isobar
http://www.mxmindia.com/2013/07/sudarshan-sudevan-joins-draftfcbulka-interactive-as-creative-head/

94.3 My FM music marathon with 14 hrs of record-breaking non-stop music
The FM radio network conducted the second edition of its 'My Music Marathon' across 8 cities
http://www.mxmindia.com/2013/07/94-3-my-fm-music-marathon-with-14-hrs-of-record-breaking-non-stop-music/

Stories on 5th Dec '12

It's Ogilvy all the way at Effie 2012
An ecstatic Piyush Pandey thanked the 'team and culture' as Ogilvy and Mather was 'Effie Agency of the Year' and its client Cadbury India was 'Effie Client of the Year'
http://www.mxmindia.com/2012/12/its-ogilvy-all-the-way-at-effie-2012/

Cheil Worldwide SW Asia appoints Hari Krishnan as COO
He joins from WPP where he was Head, Global Team Ford- a consortium of JWT, Mindshare and Wunderman
http://www.mxmindia.com/2012/12/cheil-worldwide-sw-asia-appoints-hari-krishnan-as-coo/

Jaldi 5 with Venkatesh S, Magna Global: Unlikely that web advertising will take over traditional in next 5 yrs
Having published the Magna Global forecast for adspends in 2013, we interviewed Venkatesh S, EVP and Director Intelligency Practice of the media intelligence and investment entity of IPG Mediabrands
http://www.mxmindia.com/2012/12/jaldi-5-with-venkatesh-s-magna-global-unlikely-that-web-advertising-will-take-over-traditional-in-next-5-yrs/

Anil Thakraney: Television's pseudo patriotism
One peculiar trait amongst us Indians is that we tend to bond only with each other in foreign countries, and we put little effort into mixing with the locals. And this leads to isolation and often discrimination. Can we then really absolve ourselves of racism?
http://www.mxmindia.com/2012/12/anil-thakraney-televisions-pseudo-patriotism/

The Anchor: Anisha Motwani on 5 Reasons why corporates should not ignore PR
Anisha Motwani, Director & Chief Marketing Officer, Max Life Insurance lists five reasons why Corporate India should not ignore Public Relations
http://www.mxmindia.com/2012/12/the-anchor-anisha-motwani-on-5-reasons-why-corporates-should-not-ignore-pr/

Innocean devises 'Moments of Brilliance' for Hyundai
The engagement is aimed at adding traction to the multimedia Corporate Campaign
http://www.mxmindia.com/2012/12/innocean-devises-moments-of-brilliance-for-hyundai/

Saavn launches new ad platform
Indian music service Saavn has announced the launch of its new advertisement platform, Impact, which enables brands to identify, connect and engage with its users
http://www.mxmindia.com/2012/12/saavn-launches-new-ad-platform/

Tata Elxsi, Brash Brands partner for brand consultancy and integrated design services
Tata Elxsi and UAE brand consultancy Brash Brands have announced a major strategic partnership to deliver full service brand consultancy and integrated design services
http://www.mxmindia.com/2012/12/tata-elxsi-brash-brands-partner-for-brand-consultancy-and-integrated-design-services/

Hungama.com revamps website
The new website will be loaded with innovative applications including the 'Hungama Music Cloud' technology
http://www.mxmindia.com/2012/12/hungama-com-revamps-website/

Kaya announces launch of Skin Bar
On 10th anniversary, Kaya Skin Clinic announces the launch of a new retail format
http://www.mxmindia.com/2012/12/kaya-announces-launch-of-skin-bar/

Penguin Car to visit Mumbai
In its silver jubilee year, Penguin also appoints AliveNow to handle its social marketing duties
http://www.mxmindia.com/2012/12/penguin-car-to-visit-mumbai/

Stories on 21st Sep '12

Promising tales of tiny, tall agencies
Exclusive pre-release look at The Free Press Journal's coffee table book on the not-so-big ad agencies
http://www.mxmindia.com/2012/09/promising-tales-of-tiny-tall-agencies/

GSF Accelerator is for the entrepreneurs and of the entrepreneurs: Rajesh Sawhney
Rajesh Sawhney, Founder, GSF Superangels will be launching GSF Accelerator, a multi-city start-up accelerator, on October 15, 2012. It will help start-up companies that are product oriented and primarily in the mobile, social, local and cloud space by providing them funds in line with global benchmarks
http://www.mxmindia.com/2012/09/gsf-accelerator-is-for-the-entrepreneurs-and-of-the-entrepreneurs-rajesh-sawhney/

Zee launches first ever 24/7 Bangla movie channel
Zee has taken another step in strengthening its position in the regional genre with its launch of 24-hour Bengali movie channel 'Zee Bangla Cinema', which goes on air on September 23
http://www.mxmindia.com/2012/09/zee-launches-first-ever-247-bangla-movie-channel/

Jaldi 5 with Supriyo Sinha, VP - Bengali Dailies, ABP
Supriyo Sinha of ABP is upbeat about Ebela, the group's recently-launched tabloid, which he says readers as well as advertisers are finding refreshing and exciting
http://www.mxmindia.com/2012/09/jaldi-5-with-supriyo-sinha-vp-bengali-dailies-abp/

Vice-President Hamid Ansari lauds relaunch of Frontline
The Hindu has relaunched fortnightly newsmag Frontline. The re-launch saw Vice-President Hamid Ansari lauding the effort
http://www.mxmindia.com/2012/09/vice-president-hamid-ansari-lauds-relaunch-of-frontline/

Fevicol Marine: the bond that remains even in water
The tried-and-trusted brand is further strengthening its message with entertaining commercials that reinforce the product's qualities
http://www.mxmindia.com/2012/09/fevicol-marine-the-bond-that-remains-even-in-water/

MxM Buzzer # 10 | Quiz on WPP
Presenting the Tenth edition of MxM Buzzer where the focus is on WPP
http://www.mxmindia.com/2012/09/mxm-buzzer-10-quiz-on-wpp/

Life's Lessons... Rana Barua on the 'Tough Love' advice he got from Apurva Purohit
The Law & Kenneth COO remembers the advice he received from his boss at Radio City, Apurva Purohit
http://www.mxmindia.com/2012/09/lifes-lessons-rana-barua-on-the-tough-love-advice-he-got-from-apurva-purohit/

Red FM launches 'Crime Chi Gheun Tak'
From September 27, 2012, Red FM will feature stories of ordinary individuals who have fought against crime - irrespective of their age, gender or profession
http://www.mxmindia.com/2012/09/red-fm-launches-crime-chi-gheun-tak/

Genesis Burson-Marsteller retains Visa
Genesis Burson-Marsteller, South Asia's leading integrated communications consultancy, announced it has signed on Visa, global leader in technology payments solutions
http://www.mxmindia.com/2012/09/genesis-burson-marsteller-retains-visa/

The Anchor:  4 ways marketers can attract women consumers
The personal touch is often the deal-clincher in reaching women consumers. Tips from Shivangi Gupta on how to achieve this without putting them off
http://www.mxmindia.com/2012/09/the-anchor-ways-marketers-can-targetattract-women-consumers/

Anil Thakraney: Media's lust for Aaradhya
Much to the Bachchan clan's dismay, I am sure, baby Aaradhya's snaps are all over the media. She' already become a celebrity in her own right
http://www.mxmindia.com/2012/09/anil-thakraney-medias-lust-for-aaradhya/

Ranjona Banerji: TV said Bandh was total, papers said partial
West Bengal chief minister Mamata Banerjee dominated headlines in both mediums, notes Ranjona Banerji
http://www.mxmindia.com/2012/09/ranjona-banerji-tv-said-bandh-was-total-papers-said-partial/

Signposts… September 21
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-21/

Stories on 11th Sep '12

Verghese Kurien: Great vision, Dream client
Adperson Anil Kapoor, Bharat Dabholkar and Rahul da Cunha on the man who created superbrand Amul
http://www.mxmindia.com/2012/09/verghese-kurien-great-vision-dream-client/

V Kurien was visionary par excellence: B M Vyas
BM Vyas, former Managing Director at Gujarat Cooperative Milk Marketing Federation (GCMMF), talks about Verghese Kurien with whom he worked
http://www.mxmindia.com/2012/09/v-kurien-was-visionary-par-excellence-b-m-vyas/

V Kurien: Man who brought 'Anand' to India
The man who turned India into the world’s largest producer of milk passed away on Sunday. Many felt that he deserved to be honoured with highest civilian honour of 'Bharat Ratna'
http://www.mxmindia.com/2012/09/v-kurien-man-who-brought-anand-to-india/

How Amul honours its contract with consumers: V Kurien
Excerpts from Dr Verghese Kurien's speech in 2001 on 'Markets in Motion'
http://www.mxmindia.com/2012/09/how-amul-honours-its-contract-with-consumers-verghese-kurien/

WPP, Nielsen (proposed) dismissal motions to be heard on Dec 14
The return date for the dismissal motions will now be December 14 and not September 13
http://www.mxmindia.com/2012/09/wpp-nielsen-proposed-dismissal-motions-to-be-heard-on-dec-14/

Honcho changes at CNBC-TV18, Awaaz
Sonia Kapoor takes charge at CNBC-TV18, Sterling Ferreira will lead CNBC Awaaz
http://www.mxmindia.com/2012/09/honcho-changes-at-cnbc-tv18-awaaz/

Digitas India launches integrated e-commerce
Digital marketing agency Digitas has announced the launch of its integrated e-commerce offering in India, an end-to-end e-commerce solution for brands seeking to launch and maintain a professional and effective retail presence on the internet
http://www.mxmindia.com/2012/09/digitas-india-launches-integrated-e-commerce/

New Daily Feature: SIGNPOSTS
Starting a new daily feature called ‘Signposts’ which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/new-daily-feature-signposts/

Decoding Communication launched by TRA Publishing
Decoding Communication is a book that helps in deciphering this complex subject through its fluid and anecdotal writing
http://www.mxmindia.com/2012/09/decoding-communication-launched-by-tra-publishing/

'Entrepreneur' celebrates 3 years
'Boardroom Badshah' Shahrukh Khan is on the cover of Entrepreneur’s third anniversary special issue
http://www.mxmindia.com/2012/09/entrepreneur-celebrates-3-years/

The Anchor: A S Raghunath on 5 reasons why print media is still relevant in India
Being seen reading a daily is still considered a more civilized habit than watching a news channel, writes A S Raghunath
http://www.mxmindia.com/2012/09/a-s-raghunath-on-5-reasons-why-print-media-is-still-relevant-in-india/

Debrief: Centuryply: Beastly tale!
I am all for some wild action in this low-involvement product category. We usually leave the choice of the plywood to the carpenter, and a disruptive ad is needed to break the end-consumer apathy
http://www.mxmindia.com/2012/09/debrief-centuryply-beastly-tale/

Ranjona Banerji: Arnab losing mojo outside studio?
An informed debate on this sedition law is perhaps now required, writes Ranjona Banerji

http://www.mxmindia.com/2012/09/ranjona-banerji-arnab-losing-mojo-outside-studio/

Stories on 7th Sep '12

So how much do you know about KBC?
As the 6th edition of India's #1 Quiz Show starts tonight, try our special edition of MxM Buzzer on KBC. Plus MEC and media agency captains on how KBC6 will fare
http://www.mxmindia.com/?p=30527

WPP integrates teams for Colgate-Palmolive under 'Red Fuse Communications'
WPP has combined its various teams working with Y&R, Wunderman, VML, MEC and GHG to come under the umbrella of Red Fuse Communications
http://www.mxmindia.com/?p=30548

Cheil Worldwide SW Asia adds to leadership strength
Cheil has taken on new team heads for Activations, Interactive and Retail
http://www.mxmindia.com/?p=30465

Allied Media ropes in Shilpa Dhanu
Allied Media has appointed Shilpa Dhanu as Head - M3 Project & Strategy Team. In her new role, Ms Dhanu will be responsible for the Centralised Data Analytics Cell and will be based in Mumbai
http://www.mxmindia.com/?p=30460

Havas Media launches Mobext in S'pore, M'sia
Havas Media has announced the launch of mobile marketing brand Mobext in Singapore and Malaysia with Michael de Souza being appointed General Manager of the newly launched agency
http://www.mxmindia.com/?p=30462

NDTV Good Times completes five years
The lifestyle channel NDTV Good Times is completing five years soon. Taking the celebrations to the audiences, the channel has announced the launch of new shows in the coming months
http://www.mxmindia.com/?p=30463

PRomise Foundation for PR announces PRAXIS 2012
The first edition of PRAXIS, the first weekend summit in India by and for Indian PR and Corp Comm professionals, is to be held at Pondicherry on November 23 and 24
http://www.mxmindia.com/?p=30464

Mother Dairy milk revamps packaging
Mother Dairy milk has changed its milk pack with a new exciting look. The new look of village graphics highlights how milk from the farm reaches the consumer's home
http://www.mxmindia.com/?p=30471

Fever 104 FM & Reliance Commercial Finance launch iDream
Fever 104 FM and Reliance Commercial Finance has launched Fever iDream, which will give budding entrepreneurs an opportunity to earn Rs 25 lakh
http://www.mxmindia.com/?p=30461

The Anchor: 5 ways a radio station can attract more listeners
Key points to remember which cash in on radio’s immediacy and appeal, from Rochak Kohli
http://www.mxmindia.com/?p=30458

Ranjona Banerji: Denyer's unfair and 'lovely' act
The act of WaPo journalist picking up "lovely" Caravan magazine quotes without a 'courtesy', was worse than Fareed Zakaria's transgression, writes Ranjona Banerji
http://www.mxmindia.com/?p=30561

Stories on 30th Aug

IRS will see a technology leap: Prashant Singh, MD-Media, Nielsen India
Happy to have bagged the contract, Nielsen India is getting set to work on the readership study
http://www.mxmindia.com/?p=29740

We will not mess with what's working wonderfully: Rohit Ohri
Hours after the news of the 51 per cent stake acquisition, Dentsu India executive chairman spoke to MxMIndia on what the deal means for Dentsu, and how the agency is galloping ahead in the country
http://www.mxmindia.com/?p=29769

Rahul Kansal: No shortcuts and stereotypes with TAPROOT!
BCCL Executive President Rahul Kansal on what makes the team of Agnello Dias and Santosh Padhi outstanding and why the Dentsu association will be a win-win for both
http://www.mxmindia.com/?p=29817

Pops on the Rise & Rise of Aggie & Paddy
Adland veteran KV 'Pops' Sridhar looks back at the career path of Agnello Dias and Santosh Padhi, the stars who are blazing even brighter in the limelight
http://www.mxmindia.com/?p=29738

Anil Thakraney:Talent & values rewarded
It's a win-win marriage. Dentsu, which is not a name one usually associates with sparkling creative work, has bought itself a nice creative powerhouse. Taproot gets the scale, the logistics and the bucks they need
http://www.mxmindia.com/?p=29734

What would make an entrepreneur sell?
With Taproot selling 51 percent stake to a transnational advertising agency less than four years after it was set up, we spoke to a cross-section of people in the know, on when is the time right for an entrepreneur to sell out
http://www.mxmindia.com/?p=29739

The Complete Story: Win-win for Dentsu,Taproot; big loss for WPP
From yesterday: All the answers to why did Agnello Dias and Santosh Padhi choose Dentsu over WPP? How much money did they make? And what will the equations be with Rohit Ohri?
http://www.mxmindia.com/2012/08/win-win-for-dentsu-aggie-paddy-big-loss-for-wpp/

The Anchor: 10 TAPROOT! TVCs that you want to watch over and over again
It’s not just TVCs that the Boys are known for, but this list by A N Chorrea looks at the work that got them to be the most courted creative hotshop in the country.
http://www.mxmindia.com/?p=29733

WPP moves New York Supreme Court for dismissal of NDTV lawsuit
WPP has moved the Supreme Court of the State of New York for dismissal of a complaint filed by NDTV. The motion will be taken up for hearing on September 13
http://www.mxmindia.com/?p=29737

Carat retains BMW India media AOR
Carat retains BMW India account which also saw ZO, Maxus and BPN in the pitch process
http://www.mxmindia.com/?p=29764

Paritosh Joshi | Digitization's best kept secret
Remember the days when Doordarshan would provide signals without an intermediary? As many 30 million homes still watch TV that way, note Paritosh Joshi
http://www.mxmindia.com/?p=29735

Shailesh Kapoor | The all-important C-Word
In this maddening age of weekly ratings, there is a word that is hugely under-rated and way more important than differentiator, positioning and strategy, writes Shailesh Kapoor in the 'TV Trail'
http://www.mxmindia.com/?p=29736

Ranjona Banerji: Was TV news reckless in covering 26/11?
Ranjona Banerji on the Supreme Court indictment of the coverage by news channels
http://www.mxmindia.com/?p=29801

Stories on 28th Aug

Where have all the Account Planners gone?
The availability of authentic planners in advertising seems to be the subject of many a conversation
http://www.mxmindia.com/2012/08/where-have-all-the-account-planners-gone/

TRAI sticks to 12-minute ad regulation in fresh draft, seeks feedback
The status is unchanged for news and sports channels who were most opposed to the regulation. There is a restriction on the use of the lower part of the screen to carry captions - static or moving alongside
http://www.mxmindia.com/2012/08/trai-sticks-to-12-minute-ad-regulation-in-fresh-draft-seeks-feedback/

NDTV-TAM war impact may be seen in print if Nielsen is appointed IRS research vendor
The controversy and litigation over television viewership measurement may lead to question marks being raised on the final selection of the vendor for the unified print readership study
http://www.mxmindia.com/2012/08/ndtv-tam-war-impact-may-be-seen-in-print-if-nielsen-is-appointed-irs-research-vendor/

NDTV, WPP trade statements yet again
The war of words between NDTV and WPP entered its second week with statements from both being sent out to the media
http://www.mxmindia.com/2012/08/ndtv-wpp-trade-statements-yet-again/

Suresh Balakrishna now also CEO of Lintas Outdoor
BPN boss Suresh Balakrishna to take additional charge of Lintas Outdoor
http://www.mxmindia.com/2012/08/suresh-balakrishna-now-also-ceo-of-lintas-outdoor/

Digital, the efficient earner: B N Chandrakanth, Theorem
Digital offers the most cost-effective way of communicating or advertising, says Chandrakanth B N, Co-Founder and Managing Director, Theorem India
http://www.mxmindia.com/2012/08/interview-digital-the-efficient-earner/

Citizen signs Kevin Pietersen as brand ambassador
Kevin Pietersen, the South-African born English cricketer, will be the ambassador for Citizen watches. He presently plays for England, Surrey and the Delhi Daredevils
http://www.mxmindia.com/2012/08/citizen-signs-kevin-pietersen-as-brand-ambassador/

The Anchor: Carlton D'Silva on 5 reasons why marketers must take digital seriously
To be in tune with the changing milieu it has become imperative for a brand to be present in the digital medium
http://www.mxmindia.com/2012/08/the-anchor-carlton-dsilva-on-5-reasons-why-marketers-must-take-digital-seriously/

Debrief: Godrej Security: Good use of humour
Godrej Security Solutions continues with the humour approach, and that, when done well, always works for a serious product category
http://www.mxmindia.com/2012/08/debrief-godrej-security-good-use-of-humour/

Ranjona Banerji: Confusion over CAG continues
The confusion over the CAG report remains and neither TV nor print has managed to adequately explain the various issues, writes Ranjona Banerji
http://www.mxmindia.com/2012/08/ranjona-banerji-confusion-over-cag-continues/

Stories on 27th Aug

MxM Mondays | Is there a crisis of ideas in Hindi GECs?
Are endless soaps, reality shows and mythologicals all that there is to general entertainment?
http://www.mxmindia.com/2012/08/mxm-mondays-is-there-a-crisis-of-ideas-in-hindi-gec/

Jishnu Sen remembers Vinod Prabhakar
Grey Group CFO Vinod Prabhakar passed away on Sunday. He was 45
http://www.mxmindia.com/2012/08/jishnu-sen-remembers-vinod-prabhakar/

MxM Comment: Enough of trading charges. Industry needs to bring warring partners to the table
With the war of words between NDTV and WPP never-ending, industry leaders must intervene... else the government will
http://www.mxmindia.com/2012/08/mxm-comment-enough-of-trading-charges-industry-needs-to-bring-warring-partners-to-the-table/

Tribute: Remembering K Kurian
On the fourth death anniversary of K Kurian (1928-2008), founder and chairman of Radeus Advertising, Jameel Gulrays pays tribute
http://www.mxmindia.com/2012/08/tribute-remembering-k-kurian/

NDTV v/s WPP: War of words over the Weekend
WPP and NDTV bring the battle over TAM ratings from the courtrooms to feeding the media with statements countering the other
http://www.mxmindia.com/2012/08/ndtv-vs-wpp-war-of-words-over-the-weekend/

Keith Alphonso quits UTV, joins OML as Revenue Head
After one and a half years, Keith Alphonso has quit Disney/UTV. He was business head of Bindass, the youth channel from the UTV stable
http://www.mxmindia.com/2012/08/keith-alphonso-quits-utv-joins-oml-as-revenue-head/

Dhingana launches ad platform, Gokul Rajaram is advisor
Dhingana has launched an advertising platform to reach its 11 million worldwide users, with Gokul Rajaram, creator of AdSense and current Facebook product director for advertising, on the advisory board
http://www.mxmindia.com/2012/08/dhingana-launches-ad-platform-gokul-rajaram-is-advisor/

Web firms fully cooperating with govt: IAMAI
"All our members have been cooperating in the best possible manner to stave off the current situation since last week and we will continue to do so," stated Dr Subho Ray, President of IAMAI
http://www.mxmindia.com/2012/08/web-firms-fully-cooperating-with-govt-iamai/

Big FM Launches Big Green Ganesha 2012
This year's campaign is being launched with the slogan 'Ganpati Bappa Morya, Dharti Mata Morya' in a crusade that protects planet earth while seeking the blessings of Lord Ganesha
http://www.mxmindia.com/2012/08/big-fm-launches-big-green-ganesha-2012/

AdStrat: Man from Motilal Oswal
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/08/adstrat-man-from-motilal-oswal/

Sanjay Mehta lists 8 ways how brands can handle real and false negativity on social media
Rather than worry about its viral impact, social media can be effectively employed to handle crises, writes Sanjay Mehta. Not just by brand heads, but governments too!
http://www.mxmindia.com/2012/08/sanjay-mehta-lists-8-ways-how-brands-can-handle-real-and-false-negativity-on-social-media/

Anil Thakraney: IndiGo: because on-time is everything
A recent report announced that IndiGo has replaced the Jet Group as the nation's No 1 airline. This is no small achievement for IndiGo
http://www.mxmindia.com/2012/08/anil-thakraney-indigo-because-on-time-is-everything/

Ranjona Banerji: When governance and opposition happen out of TV studios
Governance and Opposition now happen from TV studios. The roundish building housing Parliament seems to have outlived its usefulness, writes Ranjona Banerji
http://www.mxmindia.com/2012/08/ranjona-banerji-when-governance-and-opposition-happen-out-of-tv-studios/

Stories on 23rd Aug

@dvantage Digital
 As marketers take the digital route, it's appears to be the best of times for digital agencies
 http://www.mxmindia.com/?p=29072

WPP takes on NDTV, mulls defamation suit. Says NY courts have no jurisdiction on claims against it
Statement says WPP or its operating companies haven't been served any law suit as of yesterday
http://www.mxmindia.com/?p=29130

CNEB turns into Hummra M Bhojpuri music channel
Complete News and Entertainment Broadcast Pvt Ltd (CNEB) and Launch Pad have joined hands to create Bhojpuri International Music TV Channel - Hummra M
http://www.mxmindia.com/?p=29069

DID creator Ashish Golwalkar to leave Zee
August 24 will be the last day at the channel for the head of non-fiction at Zee TV, who put in his papers recently
 http://www.mxmindia.com/?p=29067

Round 2 judging of Emvies 2012 starts today
The Emviees, the premier media awards instituted by The Advertising Club Bombay in 2001 - are completing 12 years
http://www.mxmindia.com/?p=29066

Paritosh Joshi: Say Hello to Hulu
Paritosh Joshi waxes eloquent about the joys of Hulu.com, and why India needs one. Soon
http://www.mxmindia.com/?p=29068

Shailesh Kapoor: Myth-or-logical?!
If the market is getting younger, why are marketers succeeding with 'older' shows like Ramayan and Mahadev, asks Shailesh Kapoor in his weekly column, TV Trail
http://www.mxmindia.com/?p=29070

Dennis Koshy is VP, Draftfcb Ulka Bangalore
Draftfcb Ulka has announced the appointment of Dennis Koshy as Vice President for its Bangalore operations
http://www.mxmindia.com/?p=29071

Aidem expands regional footprint, bags Get Punjabi
Media consulting and sales firm Aidem Ventures has been appointed as the media representative for Punjabi GEC GET Punjabi
http://www.mxmindia.com/?p=29128

TLC to launch 'What Not to Wear' India edition
The 13-part series, 'What Not to Wear - India' is scheduled to air every night at 10pm beginning September 2, 2012 on TLC
http://www.mxmindia.com/?p=29119

Viacom 18's IndiaCast takes MTV India to Mid East, N Africa
IndiaCast, TV18 and Viacom18's venture, announced the launch of the international version of MTV India in the Middle East and North Africa (MENA) region
http://www.mxmindia.com/?p=29118

Digital Literacy conclave by HT and Intel
With one of the key issues for India being how to integrate its citizens into an increasingly digital economy, Hindustan Times brought together a panel of experts to discuss the topic
http://www.mxmindia.com/?p=29121

Resultrix appoints Tanmay Mohanty as COO – India
Resultrix - A Performics Company, India's leading performance marketing agency, announced the appointment of Tanmay Mohanty as its Chief Operating Officer for Indian operations.
http://www.mxmindia.com/?p=29117

Centuryply expands its presence with Nesta
Centuryply has entered the readymade furniture retail business by launching Nesta Furniture, a chain of complete home lifestyle solutions
http://www.mxmindia.com/?p=29120

The Anchor: Madan Sanglikar on 4 big changes needed in Indian digital advertising
For big creative shops to get serious about digital, they need to modify their outlook and treatment of the medium
http://www.mxmindia.com/?p=29064

Debrief: Philips: Not very bright
Philips' new commercial for their bulbs is a good example of how to mess up communication by trying to achieve a dhobi list of things
http://www.mxmindia.com/?p=29065

Ranjona Banerji: Verbs are out. Noun at all times!
Grammar Nazis, beware! Traditional verbs are passe
http://www.mxmindia.com/?p=29170

Stories on 7th March

WOMEN'S DAY SPECIAL: Is the serial woman tellying it like it is?
From the home-loving traditional characters of the Tulsi era, to the modern-day Priya and her ilk, does the changing role of women in GECs reflect progress in Indian society, or is it just pandering to the advertiser?
http://www.mxmindia.com/2012/03/is-the-serial-woman-tellying-it-like-it-is/


WOMEN'S DAY SPECIAL: Rural women - how strong is their spending say?
The village is a big marketplace and though women there have not had much decision-making power down the years, they are slowly emerging as a voice to be reckoned with. Marketers, take note.
http://www.mxmindia.com/2012/03/rural-women-how-strong-is-their-spending-say/


WOMEN'S DAY SPECIAL: Apurva Purohit on 5 ways women can swing the work-life balance
Having it all also means doing it all - and since you can't have three heads and six pairs of hands, Apurva Purohit has a few tips on managing your life and staying sane.
http://www.mxmindia.com/2012/03/the-anchor-apurva-purohit-on-5-ways-women-can-swing-the-work-life-balance/


SMG strengthens South ops, Sriram Sharma elevated
Mr Sharma will take over as the head of the Chennai operations in addition to the Bangalore office. He will report to Mallikarjunadas CR, CEO, SMG India
http://www.mxmindia.com/2012/03/smg-strengthens-south-operations-sriram-sharma-elevated/


NDTV goes for a new look
The logo has been changed; the tickers on the top and the right and left panels of the channel have been done away with, and most importantly: only 'important news' will be declared as 'breaking news'
http://www.mxmindia.com/2012/03/ndtv-good-times-presents-the-gadget-guru-conclave-awards-2012/


How the WPP and Interpublic Group fared in 2011
Reported revenue for WPP was up 11.4 per cent year-over-year to $16.05 billion while Interpublic Group of Cos reported that it nearly doubled its net income for 2011, up 96 per cent to $551.5 million
http://www.mxmindia.com/2012/03/how-the-wpp-and-interpublic-group-fared-in-2011/


[MxM Journalism Review] Why must TV news depend on print eds for analyses
Every week, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek
http://www.mxmindia.com/2012/03/why-tv-news-gets-print-eds-for-analyses/


PR Satheesh joins as President, Travel Trendz Tv
Mr Satheesh will spearhead the company's revenue opportunities and oversee the marketing and brand building of the channel
http://www.mxmindia.com/2012/03/pr-satheesh-joins-as-president-travel-trendz-tv/


Dunkin' Donuts to introduce savoury products at outlets in India
Quick service restaurant company Dunkin' Brands will localise its menu in India to have savoury products
http://www.mxmindia.com/2012/03/dunkin-donuts-to-introduce-savoury-products-at-outlets-in-india/


Kingfisher set to recount its 'Brand Journey' with Facebook Brand Timeline
The Good Times Ambassador is the first brand inIndiato switch to the new Facebook guidelines
http://www.mxmindia.com/2012/03/kingfisher-set-to-recount-its-brand-journey-with-facebook-brand-timeline/


NDTV Good Times presents the 'Gadget Guru Conclave & Awards' 2012
In its second year, the event comprises a conclave featuring master class sessions and an Experience Zone, culminating into one of the biggest tech awards night of the country
http://www.mxmindia.com/2012/03/ndtv-goes-for-a-new-look/


Prema Sagar to speak at 20th PR World Congress
The Biennial Event, held in Dubai, attracts global leadership of PR Industry
http://www.mxmindia.com/2012/03/prema-sagar-of-genesis-burson-marsteller-joins-list-of-speakers-at-20th-public-relations-world-congress/


Delhi to get a whiff of Gujarati flavour
The Gujarat Tourism is now branding one entire Reliance Metro Airport Express train for a period of three months with the 'Khushboo Gujarat ki' campaign
http://www.mxmindia.com/2012/03/delhi-to-get-a-whiff-of-gujarati-flavour/


RBNL announces Big Star Young Entertainer Awards 2012
The initiative is to acknowledge and encourage the young turks and honours stars with the potential to become tomorrow's superstars
http://www.mxmindia.com/2012/03/rbnl-announces-big-star-young-entertainer-awards-2012/


Anil Thakraney: Full service agencies must return
It's obvious that one of the reasons the industry produces such few media innovations is the break-down of the full service ad agency
http://www.mxmindia.com/2012/03/anil-thakraney-full-service-agencies-must-return/