Stories on 22nd Dec 14

Get set for the Mediaah! Dubious Achievement Awards 2014
Inviting entries for the 'dubious' awards which will be 'presented' on MxMIndia on December 31
http://www.mxmindia.com/2014/12/get-set-for-the-mediaah-dubious-achievement-awards-2014/

Reliance Retail to start online sales of smartphones, laptops and televisions
Reliance Retail will focus on customer experience, installation and service support through its inhouse service network, Reliance resQ, to woo online customers
http://www.mxmindia.com/2014/12/reliance-retail-to-start-online-sales-of-smartphones-laptops-and-televisions/

Disney launches new reality-based content to target kids and young parents
The company is targeting people in the age group of 4-34, with an eye on expanding advertisers’ base and revenue
http://www.mxmindia.com/2014/12/disney-launches-new-reality-based-content-to-target-kids-and-young-parents/

Airtel launches 'WynkMusic' TVC campaign
Wynk Music is a carrier agnostic music application for mobile that offers an integrated mobile music experience with full track audio streaming, cache downloads, etc
http://www.mxmindia.com/2014/12/airtel-launches-wynkmusic-tvc-campaign/

Ajit Thakur quits Life OK, may get into a film studio
Although there is no official intimation, it is reliably learnt that Mr Thakur was joining a movie studio at a senior position
http://www.mxmindia.com/2014/12/ajit-thakur-quits-life-ok-may-get-into-a-film-studio/

RAM ratings for Week 49
RAM numbers for Week 49 - that's November 30 to December 6, 2014
http://www.mxmindia.com/2014/12/ram-ratings-for-week-4%e2%80%8b9-2/

Amith Prabhu: A book to remember because the PRactice of PR in India has so few
Aptly titled PRactice what you PReach, Vikram Kharvi's book is a peek into the intriguing world of public relations by a young professional who has worked both in-house and in a consultancy

http://www.mxmindia.com/2014/12/amith-prabhu-a-book-to-remember-because-the-practice-of-pr-in-india-has-so-few/

Stories on 15th May 14

It's Raining Revenues on Results Day
As the world gets set for the outcome of the General Elections, news channels are making hay + What to expect on MxM tomorrow
http://www.mxmindia.com/2014/05/its-raining-revenue-on-results-day/

Lowe Lintas & Partners' digital division - LinTeractive, relaunched
LinTeractive will add a layer of brand and consumer engagement expertise on top of the usual capabilities offered by most digital agencies
http://www.mxmindia.com/2014/05/lowe-lintas-partners-digital-division-linteractive-relaunched/

As UTV Stars goes Bindass, 80+ staff laid off
Around 80 employees are currently serving a month's notice and will be given salaries for three months' towards their full-and-final settlement
http://www.mxmindia.com/2014/05/as-utv-stars-goes-bindass-80-staff-laid-off/

Now, Life OK inks pact with Reliance Broadcast for film & TV awards
To be held every month, Life OK Now Awards will recognize and honour talent from the previous month in a glitzy awards ceremony
http://www.mxmindia.com/2014/05/life-ok-now-awards-to-celebrate-excellence-in-films-television/

IAMAI unveils digital agenda for new government
IAMAI has prepared a 100-day Internet agenda for the new government, given the importance of this medium to India's future and efforts to ensure good governance
http://www.mxmindia.com/2014/05/iamai-unveils-digital-agenda-for-new-government/

Stories on 7th Mar'14

Oh Womaniya: From Salma Sultan to Rakhi Sawant
It's Women's Day tomorrow and Shailesh Kapoor presents his list of 5 women who have created a strong impact on Indian television
http://www.mxmindia.com/2014/03/oh-womaniya-from-salma-sultan-to-rakhi-sawant/

Billion dollar baby Flipkart crosses miletone faster than Amazon
Flipkart hits $1 billion in sales, a year ahead of schedule
http://www.mxmindia.com/2014/03/billion-dollar-baby-flipkart-crosses-miletone-faster-than-amazon/

9 Indian entries shortlisted for FOM Awards
A shortlist of 191 campaigns across 19 categories has been selected, recognizing the very best in media thinking from around the world
http://www.mxmindia.com/2014/03/9-indian-entries-shortlisted-for-fom-awards/

Ranjona Banerji: Journalists under attack
The attack on former Hindu editor-in-chief Siddharth Varadarajan's caretaker is disturbing and must be condemned, writes Ranjona Banerji
http://www.mxmindia.com/2014/03/ranjona-banerji-journalists-under-attack/

Week #9: Zee makes big leap to #2, Life OK back at #4
Week 9 of 2014 saw Zee TV jumping back to the second slot amongst the Hindi GECs on the back of an excellent showing by the evergreen Dance India Dance Li’l Masters
http://www.mxmindia.com/2014/03/week-9-zee-makes-big-leap-to-2-life-ok-back-at-4/

ThoughtBuzz study depicts what women love the most
The survey highlights shopping, relationships, wellness and parenting as the four categories that women discuss on social media and how most of them find happiness discussing these
http://www.mxmindia.com/2014/03/thoughtbuzz-study-depicts-what-women-love-the-most/

Big B goes green, to present IAA's Olive Crown Awards
The Olive Crowns are Asia's first and only awards that salute excellence in communicating sustainability
http://www.mxmindia.com/2014/03/big-b-goes-green-to-present-iaas-olive-crown-awards/

Simplymarry.com engages RAPP
RAPP's mandate will cover the full service spectrum with the mainline as well as digital aspects of the campaign
http://www.mxmindia.com/2014/03/simplymarry-com-engages-rapp/

Internet accessed most on mobile, says IAMAI report
With the phenomenal growth that mobile has seen in recent times, marketers have begun to adopt it as a one of the primary tools used to generate brand visibility and awareness
http://www.mxmindia.com/2014/03/internet-accessed-most-on-mobile-says-iamai-report/

Farhad Wadia exits media, joins real estate
...but he will continue to do Independence Rock even as he joins the Capricorn Group which is essentially into real estate and hotels
http://www.mxmindia.com/2014/03/farhad-wadia-exits-media-joins-real-estate/

92.7 Big FM chosen official radio partner for ICC World Twenty20
The radio station has lined up an interesting line-up of highly engaging entertainment around the biggest cricket extravaganza

http://www.mxmindia.com/2014/03/92-7-big-fm-chosen-official-radio-partner-for-icc-world-twenty20/

Stories on 6th Feb '14

No mainstream,puhleez. We're Indie: Aditya Swamy
The MTV biz head on how Pepsi and MTV have got together to showcase and nurture Indie music
http://www.mxmindia.com/2014/02/no-mainstreampuhleez-were-indie-aditya-swamy/

Second edition of IAA Leadership Awards on March 1
I&B Minister to be chief guest at second edition of annual awards for excellence in marketing, advertising and media
http://www.mxmindia.com/2014/02/second-edition-of-iaa-leadership-awards-on-march-1/

Magazine body AIM asks MRUC to withdraw IRS report
The Association of Indian Magazines (AIM) has asked the Media Research Users Council (MRUC) to withdraw the IRS 2013 study
http://www.mxmindia.com/2014/02/magazine-body-aim-asks-mruc-to-withdraw-irs-report/

Week 5 sets the challenge for new Sony biz head
Week 5 viewership for Sony Entertainment Television is 298 million. Elsewhere, Zee swaps spots with Colors at #2
http://www.mxmindia.com/2014/02/week-5-sets-the-challenge-for-new-sony-biz-head/

MSM rejigs top deck. Former Star Plus biz head Nachiket Pantvaidya to steer SET. Sneha Rajani will watch on movies, Anooj 'Sab' Kapoor also takes charge of new venture
With a headline as long as this, do you need a summary :)
http://www.mxmindia.com/2014/02/msm-rejigs-top-deck-former-star-plus-biz-head-nachiket-pantvaidya-to-steer-flagship-channel-sneha-rajani-will-watch-on-movies-anooj-sab-kapoor-to-also-take-on-new-venture/

Press Club Mumbai discussion on 'what ails journalism today'
The panel includes Siddharth Vardarajan, Hartosh Singh Bal, Kumar Ketkar, Indrajit Gupta and Uday Shankar. The event is on today (Feb 6) at the Club premises starting 6.45pm
http://www.mxmindia.com/2014/02/press-club-mumbai-discussion-on-what-ails-journalism-today/

Zee 24 Taas sports new look
The brand promise of 'Stay One Step Ahead' (Raha Ek Paul Pudhe) from its existing position of 'One Step Ahead (Ek Paul Pudhe) was also unveiled
http://www.mxmindia.com/2014/02/zee-24-taas-sports-new-look/

Closeup and 92.7 Big FM bring back 'Antakshari' on radio
Actor Manoj Tiwari, who presented the show in the last season, will be the host of the show which will be available to listeners in UP, Bihar and Jharkhand
http://www.mxmindia.com/2014/02/zee-24-taas-sports-new-look/


IRS update: INS to decide future course today * Many papers withdraw * Legal action mulled to stop ongoing field research
The INS execom is reportedly piqued about a senior advertising honcho’s assertion that those opposing the new IRS should be banned
http://www.mxmindia.com/2014/02/irs-update-ins-to-decide-future-course-today-many-papers-withdraw-legal-action-mulled-to-stop-ongoing-field-research/

Stories on 30th Jan '14

Publicis takes majority stake in Law & Kenneth, asks L&K to take charge of Saatchi & Saatchi
The new structure to have both companies working under the L&K Saatchi & Saatchi brand
http://www.mxmindia.com/2014/01/publicis-takes-majority-stake-in-law-kenneth-asks-lk-to-take-charge-of-saatchi-saatchi/

Colors back at #2 as Life OK biggest gainer in Week 4
Star Plus was at 606 (previous week 626), Colors at 449 (467), Zee at 441 (471), Life OK 375 (347), Sab 323 (318) and Sony was at 254 (258)
http://www.mxmindia.com/2014/01/colors-back-at-2-as-life-ok-biggest-gainer-in-week-4/

Abhijit Avasthi: As of today, Ogilvy not participating in Abby. But, if Ad Club accepts its demands, it could...
A chat with with the Ogilvy & Mather National Creative Director revealed the agency is still awaiting the Abby organizers response to its demands
http://www.mxmindia.com/2014/01/abhijit-avasthi-as-of-today-ogilvy-not-participating-in-abby-but-if-ad-club-accepts-its-demands-it-could/

Key newspapers likely to contest IRS numbers in Court
MxMIndia learns that a few leading dailies are planning to collectively and individual contest the IRS in Court. They are currently seeking legal opinion on the same.
http://www.mxmindia.com/2014/01/key-newspapers-likely-to-contest-irs-numbers-in-court/

Taproot launches second phase of TOI campaign on farmer suicides
The second phase of the campaign was launched a few days back with a two-minute TVC, digital and print advertising and exhibitions which will draw people to understand the problem and donate
http://www.mxmindia.com/2014/01/taproot-launches-second-phase-of-toi-campaign-on-farmer-suicides/

Pune Design Festival on Feb 14-15
The Association of Designers of India has announced the eight annual edition of the Pune Design Festival. It will be held on February 14 and 15 at Hotel Le Meridien, Pune
http://www.mxmindia.com/2014/01/pune-design-festival-on-feb-14-15/

Rajshekar Patil joins TBWA as CD
TBWA\India announced the appointment of Rajshekar Patil as Creative Director based in the Mumbai office
http://www.mxmindia.com/2014/01/rajshekar-patil-joins-tbwa-as-cd/

Stories on 16th Jan '14

Clients want works that work: Ajay Kakar on Effie 2013
The Chairperson of Ad Club's Effie 2013 on the 20 percent increase in entries and how effectiveness, more than just creativity, is what clients seek
http://www.mxmindia.com/2014/01/clients-want-works-that-work-ajay-kakar-on-effie-2013/

RBNL recasts broadcast play, ends jv with CBS
The priority being flagship brands 92.7 Big FM, Hindi GEC Big Magic and regional foray with BIG Magic Bihar and Jharkhand, as per an RBNL statement
http://www.mxmindia.com/2014/01/rbnl-recasts-broadcast-play-ends-jv-with-cbs/

Week 2 sees Sab and Life OK tie
Week 2 of 2014 saw Zee rising to #2 with Sab and Life OK joint #4 in the weekly TAM ratings
http://www.mxmindia.com/2014/01/week-2-see-sab-and-life-ok-tie/

M K Anand to head Times Television, Sunil Lulla to head to BCCL in new role: Sources
According to source, the former Disney UTV MD-Media Networks will take charge of Times Television from Sunil Lulla who will move to a new role, possibly in the MD's office
http://www.mxmindia.com/2014/01/m-k-anand-to-head-times-television-sunil-lulla-to-head-to-bccl-in-new-role-sources/

Arijit Ray moves to group role as Simi Sabhaney joins Dentsu Comm as CEO
Arijit Ray will lead New Business Development at Dentsu India Group as Simi Sabhaney, former President (Bengaluru and Chennai) at Ogilvy India moves into his role
http://www.mxmindia.com/2014/01/m-k-anand-to-head-times-television-sunil-lulla-to-head-to-bccl-in-new-role-sources/

Times gets gung-ho on Gujarat [Updated]
All eyes on the Times of India group as it is set to launch Gujarati daily 'NavGujarat Samay' from Ahmedabad tomorrow
http://www.mxmindia.com/2014/01/times-gets-gung-ho-on-gujarat/

Sony Six scores big with FIFA World Cup Brazil & Russia rights
The deal also includes rights to the FIFCA Under-17 World Cup 2017 to be hosted by India
http://www.mxmindia.com/2014/01/sony-six-scores-big-with-fifa-world-cup-brazil-russia-rights/

Tupperware appoints Chandan Deep Singh Dang as CMO
Ex-Wrigley/Nokia/Pepsi/HUL marketing honcho now joins Tupperware
http://www.mxmindia.com/2014/01/sony-six-scores-big-with-fifa-world-cup-brazil-russia-rights/

Havas awarded global media buying role for Iglo group
European frozen foods major Iglo Group has hired Havas Media as its global media buying agency
http://www.mxmindia.com/2014/01/havas-awarded-global-media-buying-role-for-iglo-group/

Stories on 26th Dec '13

2013: Year of Shame (Part 2)
Presenting the second of our two-part review of the year that's coming to an end in a few days
http://www.mxmindia.com/2013/12/2013-year-of-shame-part-2/

The Great CEO Churn: 16 CEOs from FMCG, auto & telcos switched jobs in 2013!
Volatile market conditions, demanding stakeholders and in some cases, poor performance, force CEO churn in consumer-facing companies
http://www.mxmindia.com/2013/12/the-great-ceo-churn-16-ceos-from-fmcg-auto-telcos-switched-jobs-in-2013/

Return of dotcom boom, small e-com cos spend big on TV advtg
It's not just big brands which have been spending money on television, small online retailers are spending humongous marketing dollars on extremely expensive TV advertising
http://www.mxmindia.com/2013/12/return-of-dotcom-boom-small-e-com-cos-spend-big-on-tv-advtg/

Life OK bags telecast and title rights for Screen awards
Star India's just-turned-two second GEC "takes a big leap" with the association with the 20th edition of the Screen Awards
http://www.mxmindia.com/2013/12/life-ok-bags-telecast-and-title-rights-for-screen-awards/

Flipkart gets Elephant Design to create identity for 'flippd'
Flipkart India retained the Pune-based strategic design firm to design it's private label fashion brand 'flippd'
http://www.mxmindia.com/2013/12/life-ok-bags-telecast-and-title-rights-for-screen-awards/

MasterChef 2 winner is new FoodFood host
Chef Shipra Khanna's Deliciously Christmas and a slew of other shows are highlights of the food-and-lifestyle channel's line-up for the yearend

http://www.mxmindia.com/2013/12/masterchef-2-winner-is-new-foodfood-host/

Stories on 18th Dec '13

Life OK will be #1 Hindi GEC in 18 months: Ajit Thakur
Upclose with the General Manager and Business Head of Star India’s second Hindi GEC which celebrates two years today
http://www.mxmindia.com/2013/12/life-ok-will-be-1-hindi-gec-in-18-months-ajit-thakur/

IPG Mediabrands' Initiative bags Reckitt Benckiser mandate in India
Initiative takes over from ZenithOptimedia as Reckitt Benckiser's media planning and buying partner
http://www.mxmindia.com/2013/12/ipg-mediabrands-initiative-bags-reckitt-benckiser-mandate-in-india/

Fogg clouds Axe effect, is new numero uno deo
Vini Cosmetics' Fogg deodorant topples Hindustan Lever's Axe to assume No 1 spot
http://www.mxmindia.com/2013/12/fogg-clouds-axe-effect-is-new-numero-uno-deo/

Envies 2013 | Industry's Envy. Ogilvy's Pride
And how the industry got together to salute the best from the best
http://www.mxmindia.com/2013/12/envies-2013-industrys-envy-ogilvys-pride/

And the Envies winners were...
Take a look at the winning Envies 2013 ads
http://www.mxmindia.com/2013/12/and-the-envies-winners-were/

Doordarshan-UNICEF celebrate 10 years of Navjyoti Awards
A joint venture of UNICEF and Doordashan Mumbai Kendra, the Navjyoti Awards aims to recognize initiatives taken by girls despite adverse circumstances
http://www.mxmindia.com/2013/12/doordarshan-unicef-celebrate-10-years-of-navjyoti-awards/

Dainik Bhaskar returns with second edition of 'Brain Hunt'
The Dainik Bhaskar group has launched the nationwide Brain Hunt 2 challenge to stimulate and encourage the imagination of young minds
http://www.mxmindia.com/2013/12/dainik-bhaskar-returns-with-second-edition-of-brain-hunt/

My FM announces Season II of Jiyo Dil Se Awards
There will be nine award categories: Education, Environment Conservation, Health & Sanitation, Public Service, Culture & Art, Sports, Women Welfare & Empowerment, Child Care & Development and Economic Development

http://www.mxmindia.com/2013/12/my-fm-announces-season-ii-of-jiyo-dil-se-awards/

Stories on 5th Mar'13

How social media can reveal the mystery of brand loyalty
GK Suresh of ITC Foods in an extract from Simplify360's ebook, 'Predictive Analytics 2013: The future of social media'
http://www.mxmindia.com/2013/03/how-social-media-can-reveal-the-mystery-of-brand-loyalty/

Shah Rukh Khan stays hot in endorsement world with Frooti, Tata Tea in kitty
Even as Salman Khan may be the hottest male star in Bollywood, Shah Rukh Khan remains as popular with brand endorsements having signed deals with beverage-makers Frooti and Tata Tea
http://www.mxmindia.com/2013/03/shah-rukh-khan-stays-hot-in-endorsement-world-with-frooti-tata-tea-in-kitty/

Mid-Day CEO Manajit Ghoshal exits
Manajit Ghoshal is no longer CEO and Managing Director of Mid-Day Infomedia, as per a Jagran Prakashan internal announcement
http://www.mxmindia.com/2013/03/mid-day-ceo-manajit-ghoshal-exits/

MediaAsides: How a leading media group sacked its boozard CEO for misbehaviour
The text of the letter sent to employees intimating them of the termination of an errant CEO
http://www.mxmindia.com/2013/03/mediaasides-how-a-leading-media-group-sacked-its-boozard-ceo-for-misbehaviour/

Intelligent marketing tool from MICA
MICA has launched its market intelligence resource MICA Indian Marketing Intelligence (MIMI), which helps businesses make strategic marketing decisions
http://www.mxmindia.com/2013/03/intelligent-marketing-tool-from-mica/

Debrief: IPL: Tamasha full-on!
It's superb because it strikes at the heart of the tournament; the IPL is more fun than games, it's an outdoor party where everyone is legally allowed to make a complete fool of themselves
http://www.mxmindia.com/2013/03/debrief-ipl-tamasha-full-on/

Ranjona Banerji: Warring over Wharton
Narendra Modi continued to dominate television news with his speech at a BJP meeting and the Wharton drama, notes Ranjona Banerji
http://www.mxmindia.com/2013/03/ranjona-banerji-warring-over-wharton/

Life OK's Savitri running at a cinema near you
Looking for more eyeballs, Life OK is showing promos of its serial on cinema screens, in collaboration with UFO Moviez
http://www.mxmindia.com/2013/03/life-oks-savitri-running-at-a-cinema-near-you/

AFAA training inspires young professionals in Asia Pacific
The Asian Federation of Advertising Associations recently conducted the inaugural Fast Track Professional Excellence Programme for 25 young professionals from Asia Pacific
http://www.mxmindia.com/2013/03/afaa-training-inspires-young-professionals-in-asia-pacific/

Sanjay Panday to head Gutenberg Networks India
Sanjay Panday, Senior VP, DDB Mudra Mumbai, takes on additional responsibility as Head - Gutenberg Networks India
http://www.mxmindia.com/2013/03/sanjay-panday-to-head-gutenberg-networks-india/

Mentos' new Batti Jalao Campaign
Conceived by O&M, the campaign is using various platforms including social media, microsites, mobile, internet, radio and electronic media
http://www.mxmindia.com/2013/03/mentos-new-batti-jalao-campaign/

ANCHOR | ONE BIG IDEA: One Big Idea by Josy Paul: The idea of India - and how advertising makes it work
http://www.mxmindia.com/2013/03/one-big-idea-by-josy-paul-the-idea-of-india-and-how-advertising-makes-it-work/

ANCHOR | ONE BIG IDEA: One Big Idea by Niloufer Dundh: Mobile is the big medium to focus on
http://www.mxmindia.com/2013/03/one-big-idea-by-niloufer-dundh-mobile-is-the-big-medium-to-focus-on/

Stories on 21th Jun

1 Gold, 1 Silver & 5 Bronzes on Day 4
DDB Mudra bagged a Design Gold (& Bronze) for 'The Hinglish Project' with Leo Burnett winning a Silver for radio
http://www.mxmindia.com/2012/06/1-gold-1-silver-5-bronzes/


Can we achieve the October 31 deadline?
MxMIndia gets you reactions from industry stakeholders on the government's decision to postpone the digitization deadline for Phase I to October 31, 2012
http://www.mxmindia.com/2012/06/can-we-achieve-the-october-31-deadline/


Life OK and SAB: The see-saw continues...
Most experts feel is that both the incumbent SAB and challenger Life OK will have to work harder if they want to reach the top slots
http://www.mxmindia.com/2012/06/life-ok-and-sab-the-see-saw-continues/


Mediaah! Why Ambika Soni is to blame for the delay in digitization
The I&B ministry ought to have known that the June 30 sunset date for the four metros was unachievable, writes Pradyuman Maheshwari
http://www.mxmindia.com/2012/06/mediaah-why-ambika-soni-is-to-blame-for-the-delay-in-digitization/


Paritosh Joshi: Unbundling the Living Room
In Media Matrix, Paritosh Joshi discusses, analyses and deliberates on the fundamentals of key industry issues
http://www.mxmindia.com/2012/06/paritosh-joshi-unbundling-the-living-room/

Colors jumps to No 2, thanks to JDJ
Jhalak Dikhla Ja, the celebrity dance show in its fifth season, premiered on July 16 on Colors
http://www.mxmindia.com/2012/06/colors-jumps-to-no-2-thanks-to-jdj/


9XM celebrates World Music Day with 9XM Wall of Music
Based on the augmented reality technology, the 9XM Wall of Music will enable multiple songs downloads from the latest Bollywood movies
http://www.mxmindia.com/2012/06/9xm-celebrates-world-music-day-with-9xm-wall-of-music/


Kenichiro Hibi is MD, Sony India
Mr. Hibi to undertake Indian operations with effect from July 1, 2012
http://www.mxmindia.com/2012/06/kenichiro-hibi-is-md-sony-india/


Ormax offers tool to measure effectiveness of big media tie-ups
Mpact can be used by brands and media agencies to test effectiveness of their brand’s association with high-impact properties across media
http://www.mxmindia.com/2012/06/ormax-offers-tool-to-measure-effectiveness-of-big-media-tie-ups/


The Anchor: Jwalant Swaroop on 7 reasons why IRS is a valuable tool for measuring readership
Over a period of time IRS as a product has evolved and is must for the media planning, says Jwalant Swaroop
http://www.mxmindia.com/2012/06/the-anchor-jwalant-swaroop-on-7-reasons-why-irs-is-such-a-valuable-tool-for-measuring-readership/


Debrief: Hyundai i10: Same old, same old
Not only is SRK over-used and over-abused, by no stretch of imagination can I visualize a brand match out here, writes Anil Thakraney
http://www.mxmindia.com/2012/06/debrief-hyundai-i10-same-old-same-old/


Ranjona Banerji: What the Whacky-dooky?!
Ranjona Banerji isn't amused by the half-jacket innovation by the Wakudoki Times, er, The Times of India
http://www.mxmindia.com/2012/06/what-the-whacky-dooky/

Stories on 29th December

Astro Forecast 2012 for Media & Marketing Professionals
Other than the overall forecast for the industry in general and each sun sign, there's a focus on Home and Family Life, Love and Social Life, Health and Career and Finance.
http://www.mxmindia.com/2011/12/astro-forecast-2012-for-media-marketing-professionals/

LOOKBACK 2011

Middle India on overdrive
A large percentage of the middle class resides in Middle India and the markets benefit from the fact that it is easier to penetrate.
http://www.mxmindia.com/2011/12/lookback-2011-middle-india-on-overdrive/

Winsome wins
Account wins constantly vie with people movements for maximum watercooler impact. Here are the year’s big ones.
http://www.mxmindia.com/2011/12/lookback-2011-winsome-wins/

People movements: some surprising, some not-so
Movement is common in the advertising and media industry but there were some which made one’s eyes pop with disbelief.
http://www.mxmindia.com/2011/12/lookback-2011-people-movements-some-surprising-some-not-so/
____

Life OK's gr8 start with 87 GRPs (report + analysis by Stratagem)
Star India's newest progeny opens its ratings account at 87 GRPs. Report + analysis by Stratagem.
http://www.mxmindia.com/2011/12/life-oks-gr8-star/

Disney to launch delisting offer for UTV Software on Jan 16
US-based Walt Disney will launch an offer for delisting shares of media and entertainment firm, UTV Software Communications, from Indian bourses on January 16, 2012.
http://www.mxmindia.com/2011/12/disney-to-launch-delisting-offer-for-utv-software-on-jan-16/

Chris Thomas: BBDO India's performance has been fantastic
The BBDO chief on the BBDO network, the 'culture vs strategy' formula, and the road map ahead. Read more
http://www.mxmindia.com/2011/12/chris-thomas-bbdo-india%E2%80%99s-performance-has-been-fantastic/

The Anchor: 4 striking trends among Hindi music channels
In an industry that knows no boundaries, year 2011 saw four major trends, notes Amar Tidke.
http://www.mxmindia.com/2011/12/the-anchor-4-striking-trends-among-hindi-music-channels/

Debrief: Can't see the wood for the ply
The problem here is the treatment, not so much the concept. They could have made stunning commercials on future events. Instead, they have indulged in a wild, immensely off-putting shor sharaba waali party sharty, and in all the din the brand gets lost somewhere.
http://www.mxmindia.com/2011/12/debrief-cant-see-the-wood-for-the-ply/


Print exposes Anna's 'barren' truth
Ranjona Banerji reviews the fare on primetime news and the papers, the morning after.
http://www.mxmindia.com/2011/12/print-exposes-annas-barren-truth/

Stories on 19th December

Life Ok will compete with Star Plus: Sanjay Gupta
The Star India COO on how new channel Life Ok will compete with every GEC including sibling Star Plus
http://www.mxmindia.com/2011/12/sanjay-gupta-life-ok-will-compete-with-every-gec-even-star-plus/

Movenpick Hotels looking to expand in Indian market
Switzerland-based international hotel chain Movenpick Hotels & Resorts has just made its entry into India with its first property in Bengaluru. The chain however plans to expand its presence in India and is looking at having 10 properties in the next three years
http://www.mxmindia.com/2011/12/movenpick-hotels-looking-to-expand-in-indian-market/

NDTV 24x7 now available in UK on Virgin
NDTV 24x7 is Asia's first news channel to be a part of Virgin's base pack along with other leading international news channels
http://www.mxmindia.com/2011/12/ndtv-24x7-now-available-in-uk-on-virgin/

Times TV boost for Ajay Trigunayat, Avinash Kaul
Avinash Kaul will now be Chief Executive Officer ET Now and Zoom, and Ajay Trigunayat will be Chief Executive Officer, English entertainment channels
http://www.mxmindia.com/2011/12/times-tv-boost-for-ajay-trigunayat-avinash-kaul/

Ad Strat: Max Weekends - chillout time
Behind every great commercial is super strategy. Every week, MxMIndia brings for you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta
http://www.mxmindia.com/2011/12/ad-strat-max-weekends-chillout-time/

Anil Thakraney: Treating the fan like shit
Rahul Dravid warns that not thinking about the fan is one of the reasons for the fast-diminishing crowds at Indian stadia. And how this portends very badly for the future of the game. It's TV that is busy slaying the goose that lays the golden eggs
http://www.mxmindia.com/2011/12/hard-knocks-treating-the-fan-like-shit-2/

Rahul Thappa, Bharat Bhushan quit Mail Today
Rahul Thappa, COO and Bharat Bhushan, Editor of Mail Today confirmed this development to MxMIndia
http://www.mxmindia.com/2011/12/rahul-thappa-bharat-bhushan-quit-mail-today/

Anchor: 6 wishes for Santa for the media biz
Just a week to go for Christmas, A N Chorrea makes his wishlist for Santa
http://www.mxmindia.com/2011/12/anchor-6-wishes-for-santa-for-the-media-biz/

Digital is the future, not competition to radio
Convergence of traditional broadcasting platforms with digital platforms is perhaps inevitable as digital media has become significant, not only for radio but for all media
http://www.mxmindia.com/2011/12/digital-is-the-future-not-competition-to-radio/

Case Study: Being Human, Being Digital
Aiming to position itself as a lifestyle brand aiding the twin causes of healthcare and education for the underprivileged, the brand needed to create customer engagement through a large synergistic online and offline community.
http://www.mxmindia.com/2011/12/being-human-being-digital/

Stories on 13th December

Star gets set for Life OK...
Set to replace Star One, 'Life OK' will launch on Dec 18. A chat with media agency heads on whether there is room for yet another GEC
http://www.mxmindia.com/2011/12/star-gets-set-for-life-ok/

Debrief: Cute, cool and sweet
Good, clean commercial from the makers of Nutrine Mahalacto. The main appeal lies in the fact that they have made a very routine announcement appear interesting.
http://www.mxmindia.com/2011/12/debrief-cute-cool-and-sweet/

Dish TV makes it to Fortune India 500, 4 biggies exit list
Zee Entertainment, Sun Network, HT Media, Network 18 and Dish TV feature in the soon-to-be-released Fortune India 500 list
http://www.mxmindia.com/2011/12/dish-tv-makes-it-to-fortune-india-500-4-media-biggies-exit-list/

Salt Brand Solutions wins creative mandate for BSE
Salt Brand Solutions is on a roll with two new businesses in its kitty; Bombay Stock exchange and RTL, a television channel yet to be launched
http://www.mxmindia.com/2011/12/salt-brand-solutions-wins-creative-mandate-for-bse/

Proximity India wins digital duties for 7UP
PepsiCo India has appointed Proximity India as its digital creative agency for its 7UP brand
http://www.mxmindia.com/2011/12/proximity-india-wins-digital-duties-for-7up/

The Economist publishes its annual Books of the Year list
The Economist's annual Books of the Year list, published in this week's issue, highlights 50 of this year's most fêted authors and their works
http://www.mxmindia.com/2011/12/the-economist-publishes-its-annual-books-of-the-year-list/

Mudra Max does OOH campaign for HT summit
The challenge for Mudra Max-OOH was to showcase Hindustan Times as a brand that creates awareness among its readers, that it is a newspaper that listens and avidly takes up public issues, undertakes global-scaled initiatives and captures issues and solutions that we face every day.
http://www.mxmindia.com/2011/12/mudra-max-does-ooh-campaign-for-ht-summit/

ad:tech New Delhi 2012 gets bigger, better and bolder
ad:tech announces two more industry heavy weights as keynote speakers, among a total of over 80 speakers
http://www.mxmindia.com/2011/12/adtech-new-delhi-2012-gets-bigger-better-and-bolder/

TopGear announces the 2011 awards, names Audi RS5 as 'Car of 2011'
A TopGear car is one that simply excites you and has you searching for reasons to take your car out even if you want to get nowhere
http://www.mxmindia.com/2011/12/topgear-announces-the-2011-awards-names-audi-rs5-as-car-of-2011/

Colgate's 'Oral Health Month' focuses zero cavities
The company has also started the 'Adopt a School' program to increase awareness about the importance of maintaining good oral habits
http://www.mxmindia.com/2011/12/colgates-oral-health-month-focuses-zero-cavities/

Anchor: 5 reasons why Digital is the next big thing in OOH
Anirban Ghosh on how and why digital is the coming revolution.
http://www.mxmindia.com/2011/12/the-anchor-5-reasons-why-digital-is-the-next-big-thing-in-ooh/

Divya Radhakrishnan launches Helios to serve non-content needs of broadcasters, ropes in Bala Iyengar
Helios Media will offer services in sales, marketing, research and traffic management verticals as a composite piece or as a standalone, based on the requirements of broadcasters
http://www.mxmindia.com/2011/12/divya-radhakrishnan-launches-helios-media-ropes-in-bala-iyengar/

[PR Channel | By Invitation] CSR: More than PR, pursuing competitive advantage in the long run

Corporate social responsibility can become a source of tremendous social progress, as the business applies its considerable resources, expertise, and insights to activities that benefit society

http://www.mxmindia.com/2011/12/csr-more-than-pr-pursuing-competitive-advantage-in-the-long-run/