Stories on 14th Aug

Are we really 'free' at work in the Indian media?
As we celebrate our 66th Independence Day, we ask a cross-section of mediapersons on whether they enjoy freedom at the workplace
http://www.mxmindia.com/2012/08/are-we-really-free-at-work-in-the-indian-media/

Nitin Pradhan to join JWT Delhi as ECD
He will be handling the Airtel account nationally as the ECD and also partner Bobby Pawar on Special Projects
http://www.mxmindia.com/2012/08/nitin-pradhan-to-join-jwt-delhi-as-ecd/

Saatchi & Saatchi adds creative muscle with new hires
Elevates Mithun Mirji to Singapore for a newly created role
http://www.mxmindia.com/2012/08/saatchi-saatchi-adds-creative-muscle-with-new-hires/

Reliance M'Works to shift part of its ops, top execs to US
The move, aimed at enabling RMW to get business from Hollywood in Los Angeles as well as broadcast companies in New York, comes in the backdrop of fresh funding by RMW
http://www.mxmindia.com/2012/08/reliance-mediaworks-to-shift-part-of-its-ops-top-execs-to-us/

Hungama to manage digital mandate for Timex & Helix
The agency will manage social media for both the brands, media buying as well applications
http://www.mxmindia.com/2012/08/hungama-to-manage-digital-mandate-for-timex-helix/

Neo Prime bags Nehru Cup Football
11 prime time matches from Aug 22-Sep 2; Defending Champions India aim for hat-trick
http://www.mxmindia.com/2012/08/neo-prime-bags-nehru-cup-football/

Mid-Day launches Fully Filmi
The portal aims to address the need gap that the Bollywood-news websites have yet not been able to cater
http://www.mxmindia.com/2012/08/mid-day-launches-fully-filmi/

Want to recreate Ramayan's magic, but difficult to fit into grandfather's shoes: Amrit Sagar
MxMIndia spoke to Amrit Sagar, who along with Moti Sagar and Meenakshi Sagar, is set to recreate the classic...
http://www.mxmindia.com/2012/08/want-to-recreate-ramayans-magic-but-difficult-to-fit-into-grandfathers-shoes-amrit-sagar/

Happy Independence Day. No edition of MxMIndia tomorrow
MxMIndia's editorial and business offices will be closed tomorrow (August 15) on account of India's 66th Independence Day
http://www.mxmindia.com/2012/08/happy-independence-day-no-edition-of-mxmindia-tomorrow/

The Anchor: 6 reasons why comics are useful, essential and appeal to various age groups
Comics are an essential part of growing up and for millions they continue to be an essential part of their lives, says Jatin Varma
http://www.mxmindia.com/2012/08/the-anchor-6-reasons-why-comics-are-useful-essential-and-appeal-to-various-age-groups/

Debrief: Birla Sun Life: What's different??
The correct thing would be to construct fairy tales around specific features of Birla Sun Life's plan
http://www.mxmindia.com/2012/08/debrief-birla-sun-life-whats-different/

Ranjona Banerji: The news that did not happen on TV
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/08/ranjona-banerji-the-news-that-did-not-happen-on-tv/

Stories on 7th Aug

If we are divided as an industry, we will sink: Prasoon Joshi
The multi-faceted ad and film whiz gets candid with Anil Thakraney in a must-read interview
http://www.mxmindia.com/2012/08/if-we-are-divided-as-an-industry-we-will-sink-prasoon-joshi/

Exclusive: Satyamev Jayate isn't over yet, special show planned for Independence Day
Star Plus is reportedly planning a round-up show to be aired on August 15
http://www.mxmindia.com/2012/08/satyamev-jayate-isnt-over-yet-special-show-planned-for-i-day/

Luxury brands, including Louis Vuitton, Armani and Burberry eye 'conservative' markets like Surat, Chennai
Now these cities are among the emerging hot destinations for luxury as premium global brands seek to reach out to pockets of affluence beyond the big metros
http://www.mxmindia.com/2012/08/luxury-brands-including-louis-vuitton-armani-and-burberry-eye-conservative-markets-like-surat-chennai/

The Crucial Social Media Question: Have fans? Now what?
Marketers talk about the large number of fans they have acquired on FB, so what do these number of fans mean to them and how are the marketers leveraging these fans?
http://www.mxmindia.com/2012/08/have-fans-now-what/

Harshad Hardikar returns to OgilvyOne
Harshad returns to Ogilvy one as Senior Vice President, Ecommerce & CRM Practice, Ogilvy One India
http://www.mxmindia.com/2012/08/harshad-hardikar-returns-to-ogilvyone/

Dainik Bhaskar Haryana gives 'Pehle Se Bhi Zada'
Dainik Bhaskar Haryana celebrated its 12th Anniversary by making the news more reader-centric - reflecting the preferences of the new age readers
http://www.mxmindia.com/2012/08/dainik-bhaskar-haryana-gives-pehle-se-bhi-zada/

I Venkat on 10 things to look forward to at the INMA conference
The two-day INMA South Asia Conference for newspaper marketers starts in the Capital today
http://www.mxmindia.com/2012/08/i-venkat-on-10-things-to-look-forward-to-at-the-inma-conference/

Debrief: Airtel Internet: Lacks the magic of 'Har Ek Friend'
In principle, this is a good concept. However, the execution fails to replicate the magic of ‘Har Ek Friend’
http://www.mxmindia.com/2012/08/debrief-airtel-internet-lacks-the-magic-of-har-ek-friend/

Ranjona Banerji: Outrage Unlimited on news telly
Indian news channels forever want to whip up public sentiment and push up rating points with some badly directed drama, rues Ranjona Banerji
http://www.mxmindia.com/2012/08/ranjona-banerji-outrage-unlimited-on-news-telly/