Stories on 28th Aug

Where have all the Account Planners gone?
The availability of authentic planners in advertising seems to be the subject of many a conversation
http://www.mxmindia.com/2012/08/where-have-all-the-account-planners-gone/

TRAI sticks to 12-minute ad regulation in fresh draft, seeks feedback
The status is unchanged for news and sports channels who were most opposed to the regulation. There is a restriction on the use of the lower part of the screen to carry captions - static or moving alongside
http://www.mxmindia.com/2012/08/trai-sticks-to-12-minute-ad-regulation-in-fresh-draft-seeks-feedback/

NDTV-TAM war impact may be seen in print if Nielsen is appointed IRS research vendor
The controversy and litigation over television viewership measurement may lead to question marks being raised on the final selection of the vendor for the unified print readership study
http://www.mxmindia.com/2012/08/ndtv-tam-war-impact-may-be-seen-in-print-if-nielsen-is-appointed-irs-research-vendor/

NDTV, WPP trade statements yet again
The war of words between NDTV and WPP entered its second week with statements from both being sent out to the media
http://www.mxmindia.com/2012/08/ndtv-wpp-trade-statements-yet-again/

Suresh Balakrishna now also CEO of Lintas Outdoor
BPN boss Suresh Balakrishna to take additional charge of Lintas Outdoor
http://www.mxmindia.com/2012/08/suresh-balakrishna-now-also-ceo-of-lintas-outdoor/

Digital, the efficient earner: B N Chandrakanth, Theorem
Digital offers the most cost-effective way of communicating or advertising, says Chandrakanth B N, Co-Founder and Managing Director, Theorem India
http://www.mxmindia.com/2012/08/interview-digital-the-efficient-earner/

Citizen signs Kevin Pietersen as brand ambassador
Kevin Pietersen, the South-African born English cricketer, will be the ambassador for Citizen watches. He presently plays for England, Surrey and the Delhi Daredevils
http://www.mxmindia.com/2012/08/citizen-signs-kevin-pietersen-as-brand-ambassador/

The Anchor: Carlton D'Silva on 5 reasons why marketers must take digital seriously
To be in tune with the changing milieu it has become imperative for a brand to be present in the digital medium
http://www.mxmindia.com/2012/08/the-anchor-carlton-dsilva-on-5-reasons-why-marketers-must-take-digital-seriously/

Debrief: Godrej Security: Good use of humour
Godrej Security Solutions continues with the humour approach, and that, when done well, always works for a serious product category
http://www.mxmindia.com/2012/08/debrief-godrej-security-good-use-of-humour/

Ranjona Banerji: Confusion over CAG continues
The confusion over the CAG report remains and neither TV nor print has managed to adequately explain the various issues, writes Ranjona Banerji
http://www.mxmindia.com/2012/08/ranjona-banerji-confusion-over-cag-continues/

Stories on 14th Aug

Are we really 'free' at work in the Indian media?
As we celebrate our 66th Independence Day, we ask a cross-section of mediapersons on whether they enjoy freedom at the workplace
http://www.mxmindia.com/2012/08/are-we-really-free-at-work-in-the-indian-media/

Nitin Pradhan to join JWT Delhi as ECD
He will be handling the Airtel account nationally as the ECD and also partner Bobby Pawar on Special Projects
http://www.mxmindia.com/2012/08/nitin-pradhan-to-join-jwt-delhi-as-ecd/

Saatchi & Saatchi adds creative muscle with new hires
Elevates Mithun Mirji to Singapore for a newly created role
http://www.mxmindia.com/2012/08/saatchi-saatchi-adds-creative-muscle-with-new-hires/

Reliance M'Works to shift part of its ops, top execs to US
The move, aimed at enabling RMW to get business from Hollywood in Los Angeles as well as broadcast companies in New York, comes in the backdrop of fresh funding by RMW
http://www.mxmindia.com/2012/08/reliance-mediaworks-to-shift-part-of-its-ops-top-execs-to-us/

Hungama to manage digital mandate for Timex & Helix
The agency will manage social media for both the brands, media buying as well applications
http://www.mxmindia.com/2012/08/hungama-to-manage-digital-mandate-for-timex-helix/

Neo Prime bags Nehru Cup Football
11 prime time matches from Aug 22-Sep 2; Defending Champions India aim for hat-trick
http://www.mxmindia.com/2012/08/neo-prime-bags-nehru-cup-football/

Mid-Day launches Fully Filmi
The portal aims to address the need gap that the Bollywood-news websites have yet not been able to cater
http://www.mxmindia.com/2012/08/mid-day-launches-fully-filmi/

Want to recreate Ramayan's magic, but difficult to fit into grandfather's shoes: Amrit Sagar
MxMIndia spoke to Amrit Sagar, who along with Moti Sagar and Meenakshi Sagar, is set to recreate the classic...
http://www.mxmindia.com/2012/08/want-to-recreate-ramayans-magic-but-difficult-to-fit-into-grandfathers-shoes-amrit-sagar/

Happy Independence Day. No edition of MxMIndia tomorrow
MxMIndia's editorial and business offices will be closed tomorrow (August 15) on account of India's 66th Independence Day
http://www.mxmindia.com/2012/08/happy-independence-day-no-edition-of-mxmindia-tomorrow/

The Anchor: 6 reasons why comics are useful, essential and appeal to various age groups
Comics are an essential part of growing up and for millions they continue to be an essential part of their lives, says Jatin Varma
http://www.mxmindia.com/2012/08/the-anchor-6-reasons-why-comics-are-useful-essential-and-appeal-to-various-age-groups/

Debrief: Birla Sun Life: What's different??
The correct thing would be to construct fairy tales around specific features of Birla Sun Life's plan
http://www.mxmindia.com/2012/08/debrief-birla-sun-life-whats-different/

Ranjona Banerji: The news that did not happen on TV
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/08/ranjona-banerji-the-news-that-did-not-happen-on-tv/

Stories on 10th Aug

Another win-win digital equation
Aegis' acquisition of Communicate 2 is part of a series of M&As in the Indian digital media space
http://www.mxmindia.com/2012/08/another-win-win-digital-equation/

Protect identity of children, MIB tells broadcasters
National Commission for Protection of Child Rights (NCPCR) was set up in March, 2007 under the Commission for Protection of Child Rights Act, 2005
http://www.mxmindia.com/2012/08/protect-identity-of-children-mib-tells-broadcasters/

Audiences have given MTunes the best birthday present: Sunil Sahjwani
MTunes, the 24/7 music channel, celebrated its first anniversary yesterday (Augt 9) and boasts of a 200+ GRP
http://www.mxmindia.com/2012/08/audiences-have-given-mtunes-the-best-birthday-present-sunil-sahjwani/

Initiative announces two senior appointments
Initiative India has announced the appointments of 'R Venkatasubramanian and Vishnu Sharma as Senior Vice Presidents in the company
http://www.mxmindia.com/2012/08/initiative-announces-two-senior-appointments/

ESS, ESPN Intnl sign cricket distribution pact for Latin Am
This will be the first time that these events will be presented in the region
http://www.mxmindia.com/2012/08/ess-espn-intnl-sign-cricket-distribution-pact-for-latin-am/

BMB wins 2 Hamilton brands - Treo And Milton
BMB India is the advertising unit of Madison World, a diversified communication group
http://www.mxmindia.com/2012/08/bmb-wins-2-hamilton-brands-treo-and-milton/

Buzzer # 4 | Quiz on News Channels
Presenting the fourth edition of MxM Buzzer where the focus is on news channels
http://www.mxmindia.com/2012/08/buzzer-4-quiz-on-news-channels/

Now, a YouTube 'Content Creators Network' for India
The Nirvana Digital YouTube Content Creators Network eyes a market share of the 800 million unique user visits to YouTube each month
http://www.mxmindia.com/2012/08/now-a-youtube-content-creators-network-for-india/

Bindass to unveil Season 9 of Beg Borrow Steal
bindass®, India's leading youth brand, is all set to introduce the 9th season of Beg Borrow Steal
http://www.mxmindia.com/2012/08/bindass-to-unveil-season-9-of-beg-borrow-steal/

NDTV Profit to spotlight social & environmental issues
Docs+ is a new weekly series on the channel which will showcase powerful documentaries on global issues
http://www.mxmindia.com/2012/08/ndtv-profit-to-spotlight-social-environmental-issues/

Tamil GEC Vijay TV inks carriage deal in France
The launch will make the channel's first IPTV carriage deal inFranceand also strengthens Free's current offering of Indian content
http://www.mxmindia.com/2012/08/tamil-gec-vijay-tv-inks-carriage-deal-in-france/

The Anchor: Albert Almeida on 5 things he would like to see happen in Mobile Advertising
Videos, app-based ads and interactive ads are just a few forms of advertising that we would like to see in mobile advertising, says Albert Almeida
http://www.mxmindia.com/2012/08/the-anchor-albert-almeida-on-5-things-he-would-like-to-see-happen-in-mobile-advertising/

Anil Thakraney: Indian media wins Gold @ Olympics 2012
And the best news is that star athletes like Mary, Saina, Vijay and others will inspire a whole lot of young Indians to take up athletics very seriously
http://www.mxmindia.com/2012/08/anil-thakraney-indian-media-wins-gold-olympics-2012/

Ranjona Banerji: The shame of the PR influence on the media
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/08/ranjona-banerji-the-shame-of-the-pr-influence-on-the-media/

Stories on 31st Jul

U-turn to comfort zone!
Anita Nayyar is among the many captains of media agencies who have returned after a short to long stint on the other side
http://www.mxmindia.com/2012/07/u-turn-to-comfort-zone/

End of Season 1 of Satyamev Jayate: The good, the bad and the ugly truths of life
There are many who think that the show was a success and will eventually lead to some change as evolutions don't happen overnight
http://www.mxmindia.com/2012/07/satyamev-jayate-the-good-the-bad-and-the-ugly-truths-of-life/

MxMIndia alerts via BBM (23050B5D) and WhatsApp (+919920650363), privacy assured
MxMIndia has announced the coordinates for accessing alerts via BBM and Whatsapp with an assurance that the ids will not be shared with anyone... advertisers included
http://www.mxmindia.com/2012/07/mxmindia-alerts-via-bbm-23050b5d-and-whatsapp-919920650363-privacy-assured/

Hockey India signs multi-year deal with ESPN Star
ESPN STAR Sports to exclusively broadcast all international hockey test matches under HI to be played in India for the next 5 years
http://www.mxmindia.com/2012/07/hockey-india-signs-multi-year-deal-with-espn-star/

Hungama Digital bags Best Campaign award at PMAA
It also bagged a Gold in 'The Best Innovative concept' category, two Silvers for 'The Best Use of the Internet in a Promotion Marketing Campaign' and 'Best Use of Social Marketing in a Promotion Marketing Campaign'
http://www.mxmindia.com/2012/07/hungama-digital-bags-best-campaign-award-at-pmaa/

Mediaah! Dear Editor, Mint: It's incorrect to damn TV news
Pradyuman Maheshwari is upset with the Mint editorial highlighting the 'narrowness' on television news. There are enough malaises that afflict newspapers too, he writes in Mediaah!
http://www.mxmindia.com/2012/07/mediaah-dear-editor-mint-its-incorrect-to-damn-tv-news/

Divya Bhaskar launches Rajkaaj in Ahmedabad
Divya Bhaskar launched Rajkaaj to address this heightened reader need for political news
http://www.mxmindia.com/2012/07/divya-bhaskar-launches-rajkaaj-in-ahmedabad/

Alpenliebe re-creates irresistibility in Ice Age 4
In this TV commercial, Scrat, who is one of most loved characters from the franchise, has turned this attention towards his favourite Alpenliebe
http://www.mxmindia.com/2012/07/alpenliebe-re-creates-irresistibility-in-ice-age-4/

LinOpinion wins PR mandate for Stemade Biotech
LinOpinion is mandated to educate publics on the concept of dental stem cell banking and increase media visibility for Stemade
http://www.mxmindia.com/2012/07/linopinion-wins-pr-mandate-for-stemade-biotech/

D Ramakrishna on 6 (of many) things that'll never change in advertising
Cartwheel CEO D Ramakrishna on six of the very many things that will never change in adland
http://www.mxmindia.com/2012/07/d-ramakrishna-on-6-of-many-things-thatll-never-change-in-advertising/

Ranjona Banerji: Good to hear sports greats on CNN-IBN
Don't let the headline above fool you and click on it to read Ranjona Banerji's take on the coverage on the Northern Grid collapse and why she loves Boria Majumdar so much
http://www.mxmindia.com/2012/07/ranjona-banerji-good-to-hear-sports-greats-on-cnn-ibn/

Debrief: Surf Excel: The power of idea
Good, fun stuff. Kids will enjoy it, but more importantly, so will the moms, who are the target audience for Surf Excel
http://www.mxmindia.com/2012/07/debrief-surf-excel-the-power-of-idea/

Stories on 6th Jun

We want to in the forefront when new media will merge with traditional: Anuj Gandhi
With the growing scope of monetizing multimedia content, IndiaCast, the all-new TV18 and Viacom18 jv, is poised for interesting times
http://www.mxmindia.com/2012/06/we-want-to-in-the-forefront-when-new-media-will-merge-with-traditional-anuj-gandhi-group-ceo-indiacast/

Mindshare elevates Ashutosh Srivastava, G'Man and Greet, unveils new 'global to local' structure
Mindshare has announced three key promotions: Ashutosh Srivastava is  Chairman and CEO for global emerging markets, and also the agency’s new global leader for products/services and talent development, R Gowthaman will take on the role of CEO for South and South East Asia and James Greet, currently CEO, Australia, will add Japan, Korea and New Zealand to his responsibilities, and also be APAC regional leader for talent.
http://www.mxmindia.com/2012/06/mindshare-elevates-ashutosh-srivastava-gman-and-greet-unveils-new-global-to-local-structure/

Five years of Creativeland Asia
Having survived and survived with flourish in the last five years has been no mean feat for Creativeland Asia. Team CLA and their clients talk to MxMIndia on what makes the agency such a hit.
http://www.mxmindia.com/2012/06/five-years-of-creativeland-asia/

Hungama Digital to manage Microsoft India’s social media
Besides the corporate mandate, Hungama Digital will also manage three other businesses for Microsoft India on social media - MSN India, Windows Azure and Microsoft Office
http://www.mxmindia.com/2012/06/hungama-digital-to-manage-microsoft-india%e2%80%99s-social-media/

Abhishek Rege & Doris Dey join Endemol India
Abhishek Rege appointed - Chief Operating Officer - Television; Doris Dey joins as Fiction Head
http://www.mxmindia.com/2012/06/endemol-india-announces-a-new-structure-aligned-to-its-growth-strategy/

Internet influences over 50% car buyers: Google
The offline study conducted by Nielsen on behalf of Google India at car showrooms in eight metros revealed that one in two car buyers conducted research online
http://www.mxmindia.com/2012/06/internet-influences-over-50-car-buyers-google/

Charlotte Chunawala named CEO of Cohn & Wolfe India
Two new offices open in India following recent Cohn & Wolfe expansion across China, Singapore, Malaysia and Indonesia
http://www.mxmindia.com/2012/06/charlotte-chunawala-named-ceo-of-cohn-wolfe-india/

Ram Kapoor continues to be favourite Hindi GEC character : Ormax Media
From CIL 9 onwards, Ram Kapoor continues to hold the first position. He is more popular than Priya who is at rank No. 4
http://www.mxmindia.com/2012/06/ram-kapoor-continues-to-be-the-favorite-character-of-hindi-gec-viewers-ormax-media/

Neo Prime signs Frank Leboeuf for special programming on UEFA EURO 2012
Besides, on-air programming on Neo Prime, the former Chelsea defender will also be involved with several on-ground initiatives
http://www.mxmindia.com/2012/06/neo-prime-signs-frank-leboeuf-for-special-programming-on-uefa-euro-2012/

Make way for the men. Basics Life goes National
After their e-commerce store, www.basicslife.com opened, Hanif and Suhail Sattar feel the time is right to push for a national presence
http://www.mxmindia.com/2012/06/make-way-for-the-men-basics-life-goes-national/

DDB Mudra wins The Economist's Battle of Wits quiz
17 teams from various clients and media organizations participated in the quiz
http://www.mxmindia.com/2012/06/ddb-mudra-wins-the-economists-battle-of-wits-quiz/

Luxor signs Deepika Padukone as brand ambassador for Pilot
She will be seen in an aggressive multi-media campaign which will be created by Lowe Lintas
http://www.mxmindia.com/2012/06/luxor-signs-deepika-padukone-as-brand-ambassador-for-pilot/

Vivek Oberoi to flag off BIG FM's 'Cigarette Bhujao Life Banao' campaign
This campaign by 92.7 BIG FM is an extension of the larger campaign called 'Mumbai Manao, Life Banao'
http://www.mxmindia.com/2012/06/vivek-oberoi-to-flag-off-big-fms-cigarette-bhujao-life-banao-campaign/

The Anchor: Sandeep Bomble on four ways agencies can attract top talent
Talented people are self-assured and positive that visibility through good work only, can win them fame and money and perks are the next obvious that will follow, says Sandeep Bomble
http://www.mxmindia.com/2012/06/the-anchor-sandeep-bomble-on-four-ways-agencies-can-attract-top-talent/

Anil Thakraney: Nano: Manufacturing success, marketing failure
The moment they positioned it as the 'poor man's' car, they took the sex out of the equation. No one wants to be perceived as a loser when it comes to his car
http://www.mxmindia.com/2012/06/anil-thakraney-nano-manufacturing-success-marketing-failure/