Stories on 13th May '15

What makes WhatsApp & Facebook rule Indian Youth
The two platforms top the Brand Equity Most Exciting Brands in this country, with reason
http://www.mxmindia.com/2015/05/what-makes-whatsapp-facebook-rule-indian-youth/

Samyak Chakrabarty quits DDB Mudra, to start social enterprise. May join Pratap Bose
He is setting up Social Quotient, a social cause marketing and communications company
http://www.mxmindia.com/2015/05/samyak-chakrabarty-quits-ddb-mudra-to-start-social-enterprise-may-join-pratap-bose/

Times of India bags INMA Global Innovation regional award
The Times of India group was among the seven companies rewarded for excellence in innovation by the International News Media Association (INMA), with social media curation company Storyful taking home worldwide first place in the Global Innovation Awards
http://www.mxmindia.com/2015/05/times-of-india-bags-inma-global-innovation-regional-award/

DDB Mudra North wins the creative mandate for McVitie's Biscuits
The agency was chosen following a multi-agency pitch involving major Indian advertising players such as Dentsu Marcom and McVitie's India's incumbent agency Publicis Capital
http://www.mxmindia.com/2015/05/ddb-mudra-north-wins-the-creative-mandate-for-mcvities-biscuits/

DMAi brings ECHO to Asia
The DMA International ECHO competition began in 1929 as the first direct mail awards show
http://www.mxmindia.com/2015/05/dmai-brings-echo%e2%84%a2-to-asia/

Sanjeev Kotnala: Mass Exodus: Are you the next victim?
Employee exodus is a not reading the tremors right, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/05/sanjeev-kotnala-mass-exodus-are-you-the-next-victim/

Bloomberg TV India introduces new programming line-up
Revamps the current Stock Market-centric programs
http://www.mxmindia.com/2015/05/bloomberg-tv-india-introduces-new-programming-line-up/

Stories on 17th Oct 14

From Maxus to? Q&A with Vikram Sakhuja
Q: Yeh kya hua, kaise hua, kyun huaaa? Vikram: Main toh chala jidhar challe rasta… only in this case I have an idea of what the manzil is + Lindsay Pattison (inset) is the new Maxus Global CEO
http://www.mxmindia.com/2014/10/from-global-ceo-maxus-to-qa-with-vikram-sakhuja/

Shailesh Kapoor: The Death of Festive Programming?
The truth is that the entire approach to festive programming has shifted hands from programming to ad sales, writes Shailesh Kapoor
http://www.mxmindia.com/2014/10/shailesh-kapoor-the-death-of-festive-programming/

Paritosh Srivastava promoted to COO Publicis Ambience
Paritosh will continue to report to Nakul Chopra, CEO South Asia
http://www.mxmindia.com/2014/10/paritosh-srivastava-promoted-to-coo-publicis-ambience/

Milind Pathak joins Madhouse India as COO
Milind comes on board with vast domain knowledge and experience in mobile VAS, marketing & advertising, content, mobile CRM and m-Commerce
http://www.mxmindia.com/2014/10/milind-pathak-joins-madhouse-india-as-coo/

Ruchir Joshi appointed Head of Content at FoodFood
He will be responsible for conceptualizing and executing cutting-edge content that speaks to a global audience
http://www.mxmindia.com/2014/10/ruchir-joshi-appointed-head-of-content-at-foodfood/

STAR Sports acquires rights to telecast IPTL
The IPTL is slated to kick start from November 28, 2014
http://www.mxmindia.com/2014/10/star-sports-acquires-rights-to-telecast-iptl/

INMA to host 8th Annual Conference in New Delhi
The conference will be held under the theme: "Print: Transform, Diversify, Grow"
http://www.mxmindia.com/2014/10/inma-to-host-8th-annual-conference-in-new-delhi/

What Ticks for Indian Consumers/ Women- Nikhil Rangnekar and Madhukar Sabnavis
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Nikhil Rangnekar and Madhukar Sabnavis
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-women-nikhil-rangnekar-and-madhukar-sabnavis/

D&AD to introduce Wood and Graphite additions to the Pencil family
New Pencil line-up for 2015 designed to bring clarity to award levels
http://www.mxmindia.com/2014/10/dad-to-introduce-wood-and-graphite-additions-to-the-pencil-family/

TO THE NEW launches VIDEO+
Uniquely integrates social video strategy, production, distribution, marketing and technology to help brands engage with consumers using social video
http://www.mxmindia.com/2014/10/to-the-new-launches-video/

SRK appointed brand ambassador by Yepme
Yepme will introduce the actor through an extensive television campaign for its upcoming Autumn-Winter collection'14
http://www.mxmindia.com/2014/10/srk-appointed-brand-ambassador-by-yepme/

'Ehsaan Mat Lo, Discount Lo', says Yatra.com in new TVC
Urges travellers to avail discounts with Yatra's bouquet of offerings in hotel inventory

http://www.mxmindia.com/2014/10/ehsaan-mat-lo-discount-lo-says-yatra-com-in-new-tvc/

Stories on 7th Aug

If we are divided as an industry, we will sink: Prasoon Joshi
The multi-faceted ad and film whiz gets candid with Anil Thakraney in a must-read interview
http://www.mxmindia.com/2012/08/if-we-are-divided-as-an-industry-we-will-sink-prasoon-joshi/

Exclusive: Satyamev Jayate isn't over yet, special show planned for Independence Day
Star Plus is reportedly planning a round-up show to be aired on August 15
http://www.mxmindia.com/2012/08/satyamev-jayate-isnt-over-yet-special-show-planned-for-i-day/

Luxury brands, including Louis Vuitton, Armani and Burberry eye 'conservative' markets like Surat, Chennai
Now these cities are among the emerging hot destinations for luxury as premium global brands seek to reach out to pockets of affluence beyond the big metros
http://www.mxmindia.com/2012/08/luxury-brands-including-louis-vuitton-armani-and-burberry-eye-conservative-markets-like-surat-chennai/

The Crucial Social Media Question: Have fans? Now what?
Marketers talk about the large number of fans they have acquired on FB, so what do these number of fans mean to them and how are the marketers leveraging these fans?
http://www.mxmindia.com/2012/08/have-fans-now-what/

Harshad Hardikar returns to OgilvyOne
Harshad returns to Ogilvy one as Senior Vice President, Ecommerce & CRM Practice, Ogilvy One India
http://www.mxmindia.com/2012/08/harshad-hardikar-returns-to-ogilvyone/

Dainik Bhaskar Haryana gives 'Pehle Se Bhi Zada'
Dainik Bhaskar Haryana celebrated its 12th Anniversary by making the news more reader-centric - reflecting the preferences of the new age readers
http://www.mxmindia.com/2012/08/dainik-bhaskar-haryana-gives-pehle-se-bhi-zada/

I Venkat on 10 things to look forward to at the INMA conference
The two-day INMA South Asia Conference for newspaper marketers starts in the Capital today
http://www.mxmindia.com/2012/08/i-venkat-on-10-things-to-look-forward-to-at-the-inma-conference/

Debrief: Airtel Internet: Lacks the magic of 'Har Ek Friend'
In principle, this is a good concept. However, the execution fails to replicate the magic of ‘Har Ek Friend’
http://www.mxmindia.com/2012/08/debrief-airtel-internet-lacks-the-magic-of-har-ek-friend/

Ranjona Banerji: Outrage Unlimited on news telly
Indian news channels forever want to whip up public sentiment and push up rating points with some badly directed drama, rues Ranjona Banerji
http://www.mxmindia.com/2012/08/ranjona-banerji-outrage-unlimited-on-news-telly/

Stories on 6th Aug

MxM Mondays 2 | What ails media education?
Much needs to be done to improve the quality of media education in India, a cross-section of the fraternity tells MxMIndia
http://www.mxmindia.com/2012/08/mxm-mondays-2-what-ails-media-education/

INMA to address 'Complexity Advantage' at Sixth Annual Conference
This year’s theme - Complexity Advantage - would discuss driving readership and circulation
http://www.mxmindia.com/2012/08/inma-to-address-complexity-advantage-at-sixth-annual-conference/

Triton understands the soul of India: Renton D'Sousa
In a candid chat, Renton D'Sousa, National Director - Creative & Strategy, Triton discusses his future goals and additional responsibilities
http://www.mxmindia.com/2012/08/triton-understands-the-soul-of-india-renton-dsousa/

Mumbai completes 50% digitization target
Mumbai has an estimated requirement of 34.85 lakh STBs, and so far 17.07 lakh STBs have been installed
http://www.mxmindia.com/2012/08/mumbai-completes-50-digitization-target/

Family and well-wishers bid farewell to V Ramani
Family and friends held a prayer meeting to pay their final tribute to the man who championed the cause of digital media
http://www.mxmindia.com/2012/08/family-and-wellwishers-bid-farewell-to-v-ramani/

Reviewing the Reviews: Critics snigger at Jism 2
Deepa Gahlot found most reviews decrying the lack of sufficiently high heat quotient in Jism 2
http://www.mxmindia.com/2012/08/reviewing-the-reviews-critics-snigger-at-jism-2/

AdStrat: Recurring Savings Plan by Birla Sun Life Asset Management Co Ltd
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/08/adstrat-recurring-savings-plan-by-birla-sun-life-asset-management-co-ltd/

Pulp Strategy launches Augmented Reality app
The application is currently available for Android and Iphone users and is an excellent way to add digital content to printed media
http://www.mxmindia.com/2012/08/pulp-strategy-launches-augmented-reality-app/

Star channels launch on IPTV Swiss Operator - Sunrise
The Indian entertainment pack includes the premium flagship channels from the Star Network - Star Plus, Star Gold and Vijay TV
http://www.mxmindia.com/2012/08/star-channels-launch-on-iptv-swiss-operator-sunrise/

The Anchor: 5 ways mobile videos can become an ideal tool for marketers
Salman Hussain on how marketers can make great use of mobile videos as an effective tool to reach out
http://www.mxmindia.com/2012/08/the-anchor-5-ways-mobile-videos-can-become-an-ideal-tool-for-marketers/

Anil Thakraney: Goofy newspaper desk
There's no point looking for logical explanations to justify what is carelessness, writes Anil Thakraney on grammar goof-ups in newspapers
http://www.mxmindia.com/2012/08/anil-thakraney-goofy-newspaper-desk/

Ranjona Banerji: When Boria Majumdar went ballistic on Vikas Krishan
... and India demanded answers on Times Now. But other channels and sportspersons were not as outraged, writes Ranjona Banerji
http://www.mxmindia.com/2012/08/ranjona-banerji-when-boria-majumdar-went-ballistic-on-vikas-krishan/

Stories on 24th February

@ ad:tech: Go beyond clicks, marketers told
ad:tech 2012 opened to a packed house in the capital, with digital experts from India and 15 other countries attending (Text & Video report)
http://www.mxmindia.com/2012/02/adtech-go-beyond-clicks-marketers-told/

DDB Mudra announces new 'A' team
The architecture & identity of the new DDB Mudra Group will be shared with the media on February 28.
http://www.mxmindia.com/2012/02/ddb-mudra-announces-new-a-team/

Birla Tyres to roll with Grey Singapore
Birla Tyres has awarded its creative mandates to Grey Singapore; the account size is pegged to be Rs10 crore.
http://www.mxmindia.com/2012/02/birla-tyres-to-roll-with-grey-singapore/

Salman Khan sets a Rs50cr record by selling satellite rights for Dabangg sequel
The satellite rights for the movie have been snapped up by Star Network for a record Rs48-50 crore for 11 years
http://www.mxmindia.com/2012/02/salman-khan-sets-a-rs50cr-record-by-selling-satellite-rights-for-dabangg-sequel/

Tamil KBC ropes in both national and local advertisers
Actor Suriya is putting his weight behind the show too, and with a combination of media being used to promote it, it's all systems go for Neengalam Vellalam Oru Kodi which launches on Monday
http://www.mxmindia.com/2012/02/tamil-kbc-ropes-in-both-national-and-local-advertisers/

[MxM Radio] I don't see news as a game changer: Naval Toshniwal, Tomato FM
Naval Toshniwal of Tomato FM on the success mantra of his talk-based radio station in Sangli, and radio consumption behaviours in Kolhapur and Sangli markets.
http://www.mxmindia.com/2012/02/mxm-radio-i-don%e2%80%99t-see-news-as-a-game-changer-naval-toshniwal-tomato-fm/

HT revamps Sunday supplement Brunch
HT Media Limited has 'upped the ante on design and content' with the new avatar of Brunch Weekly. Brunch is the popular weekly lifestyle and entertainment magazine from Hindustan Times launched in 2003.
http://www.mxmindia.com/2012/02/ht-revamps-sunday-supplement-brunch/

Discovery Channel and TLC ranked amongst the top 5 most trusted TV brands in India
Discovery channel has been ranked third, ahead of all the Hindi general entertainment and sports channels. TLC has been ranked fifth, ahead of all lifestyle, English entertainment, English news and English movie channels.
http://www.mxmindia.com/2012/02/discovery-channel-and-tlc-ranked-amongst-the-top-5-most-trusted-tv-brands-in-india/

INMA in LA to host digital revenue models and transformation strategies
INMA World Congress will hold a two-day conference on May 6-8 in Los Angeles on digital revenue models and transformation strategies.
http://www.mxmindia.com/2012/02/inma-in-la-to-host-digital-revenue-models-and-transformation-strategies/

The Anchor: 7 ways of building a successful agency-client relationship
Having worked on both sides, client and agency, Aniruddha Oka is in the perfect position to give us his point of view.
http://www.mxmindia.com/2012/02/the-anchor-7-ways-of-building-a-successful-agency-client-relationship/

Anil Thakraney: Yes, we want to read about the Saif punch-nama!
Truth is, nothing like a story of two 'decent' groups behaving like hooligans inside a five star hotel. And absolutely nothing like it if one of the parties happens to be a movie star. And secretly, we would love it if the battle rages on.
http://www.mxmindia.com/2012/02/debrief-didnt-smell-the-coffee-but-loved-the-innovation/

Stories on 8th November

Newspapers: Reinvent or Perish?

The industry must read between the lines and realize the need for a shake-up, echo delegates at the INMA South Asia conference

http://www.mxmindia.com/2011/11/inma-reinvent-or-perish/

INMA: New Oxygen, New Growth

The key to growth is for newspapers to transform into newsmedia, says Earl Wilkinson.

http://www.mxmindia.com/2011/11/inma-new-oxygen-new-growth/

INMA: Readership, Rate Cards a small newspaper’s success

Has readership growth reached stagnation? CEO Roundtable discusses.

http://www.mxmindia.com/2011/11/inma-readership-rate-cards-a-small-newspaper%E2%80%99s-success/

The Anchor: 5 reasons you shouldn’t miss INMA if you’re a print professional

Bharat Kapadia makes a case for the print industry’s premier event.

http://www.mxmindia.com/2011/11/the-anchor-5-reasons-you-shouldn%E2%80%99t-miss-inma-if-you%E2%80%99re-a-print-professional/

Debrief: Berserk advertising

Full credit to the ad agency for making Birla Cement’s comatose promise come alive.

http://www.mxmindia.com/2011/11/debrief-berserk-advertising/

MxMIndia partners ‘Paid News’ event

MxMIndia partners ‘Paid News’ event to be held on November 18 in Mumbai with a film screening followed by a panel discussion.

http://www.mxmindia.com/2011/11/mxmindia-partners-%E2%80%98paid-news%E2%80%99-event/

Search on for Stock Market Hero

NDTV Profit and Hero MotoCorp Ltd Have launched the contest ‘A Search for India’s Stock Market Hero’ beginning November 8, on NDTV Profit.

http://www.mxmindia.com/2011/11/search-on-for-stock-market-hero/

KBC winner guest edits Prabhat Khabar for a day

Sushil Kumar turns ‘Atithi Sampadak’ at Prabhat Khabar’s Muzzafarpur edition

http://www.mxmindia.com/2011/11/kbc-winner-guest-edits-prabhat-khabar-for-a-day/

Stories on 7th November

INMA conference starts, packed house!

The INMA conference started today in Bengaluru with 220 newspaper owners, business and editorial leaders and allied professionals in attendance

http://www.mxmindia.com/2011/11/inma-kicks-off-in-bangalore/

Freaking News: One event, two interpretations

In Freaking News, Ranjona Banerji reviews the fare on nightly news and in the morning papers

http://www.mxmindia.com/2011/11/one-event-two-interpretations-monday-morning%E2%80%99s/

Epsilon aims to win customers over for good

“The trick is to do effective loyalty programmes,” says Adrian Hoon, Vice President, Sales, APAC, Epsilon International.

http://www.mxmindia.com/2011/11/epsilon-aims-to-win-customers-over-for-good/

Sony as GEC #1? I don’t speculate, says biz head Sneha Rajani

“It is our endeavour to be No 1,” says Sony’s Senior VP and Business Head, but won’t put a date or a number to the channel’s aim of reaching the top.

http://www.mxmindia.com/2011/11/i-don%E2%80%99t-speculate-sony%E2%80%99s-sneha-rajani/

Anil Thakraney's Hard Knocks: The impotent social media

Anil Thakraney’s comment on advertising and media matters

http://www.mxmindia.com/2011/11/the-impotent-social-media/