Stories on 30th Mar '17

Rejig time at Publicis Worldwide
PubCom CEO Saurabh Varma unveils new top deck: Nakul Chopra turns Advisor. Srija Chatterjee & Sudeep Gohil to join Bobby Pawar. Launches Marcel in India
http://www.mxmindia.com/?p=101369

Dear MxM by Jaisurya Das: Should adsales professionals be classified as 'endangered species'?
MxMIndia Contributing Editor and senior mediapersonJaisurya Das addresses queries from professionals - mostly career, but sometimes even personal
http://www.mxmindia.com/?p=101350

Dentsu Aegis Network ​enters Sri Lanka, to acquire Grant
The acquisition marks the network’s expansion in South Asia and entry into the Sri Lankan market with the largest independent agency
http://www.mxmindia.com/?p=101370

Times of India 'Power of Print' contest aims to push education of girl child
The opportunity is to make print sexy and aspirational again and in the process, bring out its true potential
http://www.mxmindia.com/?p=101343

Kyoorius announces jury panel for creative advertising
Open Jury Sessions will be held between May 11 and 13 in Mumbai
http://www.mxmindia.com/?p=101348

RedInk Awards announces final call for entries. Last day tomorrow
The Awards have been created to raise the bar of news and feature writing in India and to encourage fair play and high ethical standards in media
http://www.mxmindia.com/?p=101345

Siddhartha Mukherjee: At Goafest, PR shows the way to the ad folk
The Goafest brand communication case study is a great assertion to ad professionals that PR is not a supplementary but complementary brand building tool, writes Siddhartha Mukherjee
http://www.mxmindia.com/?p=101351

Hill+Knowlton Strategies wins mandate for Pogo
The appointment will see Hill+Knowlton Strategies roll-out integrated communications solutions
http://www.mxmindia.com/?p=101349

Pro Kabaddi League aims to broaden reach in next season
Poised to become India's biggest league; up to 12 teams, 130+ matches,13 weeks of competition
http://www.mxmindia.com/?p=101347

Mountain Dew salutes Risk Takers of India through latest initiative
Mountain Dew will be taking a route never taken in advertising-a biopic to take the story to people across India
http://www.mxmindia.com/?p=101346

LinTeractive campaign for Rohan Builders sells vegetables to sell real estate
Rohan Builders of Pune, were among the first real estate companies in India to introduce a 'Price Protection Policy' back in 2008
http://www.mxmindia.com/?p=101344

Stories on 10th Aug '15

Big Nite for the Datawallahs!
Unilever was Client of the Year at while OgilvyOne Worldwide was Agency of the Year at the DMA Asia Echo Awards held last week
http://www.mxmindia.com/2015/08/big-nite-for-the-datawallahs/

Shavon Barua joins PHD as managing partner. to manage HUL digital mandate
With two decades of experience in creative agencies, this is the first time she will explore her opportunities at a media agency
http://www.mxmindia.com/2015/08/shavon-barua-joins-phd-as-managing-partner-to-manage-hul-digital-mandate/

With Raksha Bandhan in mind, Facebook to launch online shopping fest with GroupM
The plan involves setting up a website in association with media agency conglomerate GroupM between August 12 and August 29, the day of the festival
http://www.mxmindia.com/2015/08/with-raksha-bandhan-in-mind-facebook-to-launch-online-shopping-fest-with-groupm/

'Fight cancer with dignity', says HDFC Life's new campaign
First time ever a celebrity speaks on behalf of the Brand
http://www.mxmindia.com/2015/08/fight-cancer-with-dignity-says-hdfc-lifes-new-campaign/

Mumbai to host first edition of EEMAX Global Awards 2015
The presentation ceremony will be held in Mumbai, India in September 2015
http://www.mxmindia.com/2015/08/mumbai-to-host-first-edition-of-eemax-global-awards-2015/

Amith Prabhu: The season of PR events is here!
India now has three to four signature events and globally there are a handful of global events that one should consider attending, writes Amith Prabhu
http://www.mxmindia.com/2015/08/amith-prabhu-the-season-of-pr-events-is-here/

NXT Digital gains impressive foothold in just 3 weeks
Will enable the cable fraternity in DAS Phase III and IV markets to remain independent, own their network and go digital as per Government mandate and within deadlines

http://www.mxmindia.com/2015/08/nxt-digital-gains-impressive-foothold-in-just-3-weeks/

Stories on 10th Apr '15

GroupM maxes Media Abby as Lodestar UM wins 3 Golds
The WPP media agency network bagged 28 metals as IPG Mediabrands agency won 3 Golds, the highest amongst all winners
http://www.mxmindia.com/2015/04/groupm-maxes-media-abby-as-lodestar-um-wins-3-golds/

BCCL scores maximum metals at Publisher Abby
Bennett, Coleman and Company Ltd (The Times of India group) bagged three Golds, three Silvers and one Bronze metal at the Publisher Abby category of the Creative Awards
http://www.mxmindia.com/2015/04/bccl-scores-maximum-metals-at-publisher-abby/

Goafest Day 1: Content key to success, say biggies in Industry Conclave
The Industry Conclave, followed the inauguration, and saw keynotes by Anand Kripalu, D. Shivakumar, R Chandrasekar and Sanjeeb Chaudhuri
http://www.mxmindia.com/2015/04/goafest-day-1-content-key-to-success-say-biggies-in-industry-conclave/

Top creative honchos judge for Goafest Abby Jury
Manish Bhatt of Scarecrow is heading the Integrated Abby Jury
http://www.mxmindia.com/2015/04/top-creative-honchos-judge-for-goafest-abby-jury/

Shailesh Kapoor: Expectations from BARC on the Eve of its Debut
Shailesh Kapoor lists five expectations from BARC for it to emerge as not just India’s unanimous TV currency, but also an industry favourite for years to come
http://www.mxmindia.com/2015/04/shailesh-kapoor-expectations-from-barc-on-the-eve-of-its-debut/

Ranjona Banerji: The curious use of the term "presstitute"
I would suggest that working journalists who feel so strongly about abhorrent media practices invented by the people who pay them their salaries need to take a strong stand and pay the price for their principles by becoming jobless, writes Ranjona Banerji
http://www.mxmindia.com/2015/04/ranjona-banerji-the-curious-use-of-the-term-presstitute/

Sportz Interactive executes multiple innovations at Cricket WC 2015
Through the World Cup, SI innovated to help Star Sports deliver the highest engagement among brands on digital platforms
http://www.mxmindia.com/2015/04/sportz-interactive-executes-multiple-innovations-at-cricket-wc-2015/

Rajat Kakar elevated as MD, India at Sony DADC
Under the new role he will oversee Sony DADC manufacturing and distribution units alongside the licensee business
http://www.mxmindia.com/2015/04/rajat-kakar-elevated-as-md-india-at-sony-dadc/

Mathrubhumi's reality check initiative in Kerala receives good response
When Mathrubhumi did a check, they concluded that every year, the State Government of Kerala announces numerous projects and public benefit programs with great fanfare but they never take off
http://www.mxmindia.com/2015/04/mathrubhumis-reality-check-initiative-in-kerala-receives-good-response/

CP PLUS rolls out TVC to highlight supremacy in video surveillance domain
Encompasses the omniscient quality of its products with the popular tagline, "Uparwala sab dekh raha hai."

http://www.mxmindia.com/2015/04/cp-plus-rolls-out-tvc-to-highlight-supremacy-in-video-surveillance-domain/

Stories on 19th Feb '15

What ad veterans have learnt from the younger lot
Interesting accounts from the big boys and girls of the advertising business
http://www.mxmindia.com/2015/02/what-ad-veterans-have-learnt-from-the-younger-lot/

Aditya Kilpady joins Contract as Sr VP - Strategic Planning
His mandate is to lead integrated communication across the portfolio and be a strategic business partner for Contract's clients as well as partner the leadership team in maximising new business thrust
http://www.mxmindia.com/2015/02/aditya-kilpady-joins-contract-as-sr-vp-strategic-planning/

MudraMax' Misunderstood Scorecard makes a cross-border impact
The scoreboard at the end of the match read: India 0 for the loss of 546030, Pakistan 0 for the loss of 546228
http://www.mxmindia.com/2015/02/mudramax-misunderstood-scorecard-makes-a-cross-border-impact/

Punit Goenka to deliver a keynote at the 19thWharton India Economic Forum
He will discuss ZEEL’s journey over the past 20 years and the opportunities and challenges he foresees over the next few years
http://www.mxmindia.com/2015/02/punit-goenka-to-deliver-a-keynote-at-the-19thwharton-india-economic-forum/

DDB Mudra unveils new multimedia campaign for Pan Bahar
The launch of Pan Bahar Crystal gave the company a great opportunity to reposition their flagship brand
http://www.mxmindia.com/2015/02/ddb-mudra-unveils-new-multimedia-campaign-for-pan-bahar/

Call for Entries for Goafest Abbys 2015 announced
Campaigns that have been released till February 15, 2015 are allowed to submit their entries at this year's Goafest Abbys

http://www.mxmindia.com/2015/02/call-for-entries-for-goafest-abbys-2015-announced/

Stories on 17th Feb '15

The Birth of Pi
A Q&A with Rakhshin Patel and Sumantra Sengupta who bought majority stake in M&C Saatchi Direct & Digital to set up Pi Communications
http://www.mxmindia.com/2015/02/the-birth-of-pi/

Ranjona Banerji: Barkha Dutt leaves NDTV, Rajyavardhan leaves women fuming
Women in journalism have fought very hard to get where they are. And they do not need advice of this “known your limits” sort from anybody. No need for a shooting champ to shoot his mouth of, writes Ranjona Banerji
http://www.mxmindia.com/2015/02/ranjona-banerji-barkha-dutt-leaves-ndtv-rajyavardhan-leaves-women-fuming/

Sonia Khurana promoted at OgilvyOne
Under her leadership, OgilvyOne acquired many new clients such as Dr. Reddy's, SAP, Elle Fashionwear, among others
http://www.mxmindia.com/2015/02/sonia-khurana-promoted-at-ogilvyone/

PN Gadgil ropes in Salman, Madhuri for global endorsements
The Pune-based jewellers has roped in Salman Khan, Madhuri Dixit to endorse the 183-year-old brand
http://www.mxmindia.com/2015/02/pn-gadgil-ropes-in-salman-madhuri-for-global-endorsements/

MTV appoints new heads for programming & creative
MTV appoints Shalini Sethi as Content & Programming Head and Keegan Pinto as Creative Head
http://www.mxmindia.com/2015/02/mtv-appoints-new-heads-for-programming-creative/

Bonding takes a new meaning in Fevikwik's latest TVC
The TVC weaves in the brand attributes of Fevikwik as an instant adhesive promoting the broader message of strengthening bond between people
http://www.mxmindia.com/2015/02/bonding-takes-a-new-meaning-in-fevikwiks-latest-tvc/

adidas unveils series of films under Sport 15
The campaign will be primarily activated via broadcast during the upcoming global cricket event

http://www.mxmindia.com/2015/02/adidas-unveils-series-of-films-under-sport-15/.

Stories on 17th Oct 14

From Maxus to? Q&A with Vikram Sakhuja
Q: Yeh kya hua, kaise hua, kyun huaaa? Vikram: Main toh chala jidhar challe rasta… only in this case I have an idea of what the manzil is + Lindsay Pattison (inset) is the new Maxus Global CEO
http://www.mxmindia.com/2014/10/from-global-ceo-maxus-to-qa-with-vikram-sakhuja/

Shailesh Kapoor: The Death of Festive Programming?
The truth is that the entire approach to festive programming has shifted hands from programming to ad sales, writes Shailesh Kapoor
http://www.mxmindia.com/2014/10/shailesh-kapoor-the-death-of-festive-programming/

Paritosh Srivastava promoted to COO Publicis Ambience
Paritosh will continue to report to Nakul Chopra, CEO South Asia
http://www.mxmindia.com/2014/10/paritosh-srivastava-promoted-to-coo-publicis-ambience/

Milind Pathak joins Madhouse India as COO
Milind comes on board with vast domain knowledge and experience in mobile VAS, marketing & advertising, content, mobile CRM and m-Commerce
http://www.mxmindia.com/2014/10/milind-pathak-joins-madhouse-india-as-coo/

Ruchir Joshi appointed Head of Content at FoodFood
He will be responsible for conceptualizing and executing cutting-edge content that speaks to a global audience
http://www.mxmindia.com/2014/10/ruchir-joshi-appointed-head-of-content-at-foodfood/

STAR Sports acquires rights to telecast IPTL
The IPTL is slated to kick start from November 28, 2014
http://www.mxmindia.com/2014/10/star-sports-acquires-rights-to-telecast-iptl/

INMA to host 8th Annual Conference in New Delhi
The conference will be held under the theme: "Print: Transform, Diversify, Grow"
http://www.mxmindia.com/2014/10/inma-to-host-8th-annual-conference-in-new-delhi/

What Ticks for Indian Consumers/ Women- Nikhil Rangnekar and Madhukar Sabnavis
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Nikhil Rangnekar and Madhukar Sabnavis
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-women-nikhil-rangnekar-and-madhukar-sabnavis/

D&AD to introduce Wood and Graphite additions to the Pencil family
New Pencil line-up for 2015 designed to bring clarity to award levels
http://www.mxmindia.com/2014/10/dad-to-introduce-wood-and-graphite-additions-to-the-pencil-family/

TO THE NEW launches VIDEO+
Uniquely integrates social video strategy, production, distribution, marketing and technology to help brands engage with consumers using social video
http://www.mxmindia.com/2014/10/to-the-new-launches-video/

SRK appointed brand ambassador by Yepme
Yepme will introduce the actor through an extensive television campaign for its upcoming Autumn-Winter collection'14
http://www.mxmindia.com/2014/10/srk-appointed-brand-ambassador-by-yepme/

'Ehsaan Mat Lo, Discount Lo', says Yatra.com in new TVC
Urges travellers to avail discounts with Yatra's bouquet of offerings in hotel inventory

http://www.mxmindia.com/2014/10/ehsaan-mat-lo-discount-lo-says-yatra-com-in-new-tvc/

Stories on 24th Jul 14

Need to focus on Consumers
Brian Sheehan, former CEO of Saatchi & Saatchi, predicts the beginning of integration or consolidation in agencies
http://www.mxmindia.com/2014/07/need-to-focus-on-consumers/

Axis Bank & Lowe Lintas unveil myideaofprogress.com
The initiative is a unique attempt by an Indian bank to involve people beyond transactions and get them to experience the bank through its beliefs
http://www.mxmindia.com/2014/07/axis-bank-lowe-lintas-unveil-myideaofprogress-com/

Havas wins Digital AOR of Businessworld
Havas Media Group India has won the integrated digital duties of Businessworld in a multi-agency pitch
http://www.mxmindia.com/2014/07/havas-wins-digital-aor-of-businessworld/

Mediaware unveils TV Market Rates service
Mediaware has launched its service for 100+ TV channels as part of its Brandintell Services
http://www.mxmindia.com/2014/07/mediaware-unveils-tv-market-rates-service/

With Sabbas Joseph at the helm EEMA charts out growth agenda
Setting the agenda for EEMA's growth, the members set out an aggressive plan entailing 20 task forces
http://www.mxmindia.com/2014/07/with-sabbas-joseph-at-the-helm-eema-charts-out-growth-agenda/

Google Search Trends unveils popularity of young Bollywood stars
Bollywood fans across the country have been extending their support to the stars of tomorrow
http://www.mxmindia.com/2014/07/google-search-trends-unveils-popularity-of-young-bollywood-stars/

Croma Home Stories survey unveiled
Fridge door adornment serves a vital purpose within modern families
http://www.mxmindia.com/2014/07/croma-home-stories-survey-unveiled/

Sequel to the Beer Shampoo man takes off
The communication was developed as a tool to warm up the lady to the needs of her man

http://www.mxmindia.com/2014/07/sequel-to-the-beer-shampoo-man-takes-off/

Stories on 22nd May 14

Starry night for creatives
The India leg of the 12th edition of the annual Portfolio Night happened last evening in Mumbai
http://www.mxmindia.com/2014/05/starry-night-for-creatives/

Sai Nagesh joins Laqshya Advertising as CEO
Laqshya Advertising is the latest venture from the Group and is being set up as a New-age advertising agency
http://www.mxmindia.com/2014/05/sai-nagesh-joins-laqshya-advertising-as-ceo/

Sony SIX urges fans to 'Live the Magic'
Sony SIX has exclusively brought on board Bollywood star John Abraham to leverage the build-up to the big extravaganza
http://www.mxmindia.com/2014/05/sony-six-urges-fans-to-live-the-magic/

mCordis' Paul Barney to speak at IAA webinar series today
Paul Berney, Co-Founder & Managing Partner EMEA of mCordis to speak on World Goes Digital

http://www.mxmindia.com/2014/05/mcordis-paul-barney-to-speak-at-iaa-webinar-series-today/

Stories on 31st Mar'14

More khushi when there's gham
On the happy occasion of Gudi Padwa, Ugadi, Cheti Chand, Navreh, Shajibu Cheiraoba & Chaitra Sukhladi, we look at what works for happiness as a theme in ads
http://www.mxmindia.com/2014/03/more-khushi-when-theres-gham/

India Shining @ D&AD global awards
Indian entries enjoy unprecedented success at D&AD Awards 2014
http://www.mxmindia.com/2014/03/india-shining-dad-global-awards/

I&B ministry asks DTH operators to pay Rs 2,000 crore
The information and broadcasting ministry has asked six DTH operators, including market leaders Tata Sky and Dish TV, to pay over Rs 2,000 crore
http://www.mxmindia.com/2014/03/ib-ministry-asks-dth-operators-to-pay-rs-2000-crore/

Amith Prabhu: The Public Relations in the aftermath of the tragedy of MH370
The mess around the missing Malaysian Airlines plane began as an operational disaster and soon tuned into a public relations nightmare, writes Amith Prabhu
http://www.mxmindia.com/2014/03/amith-prabhu-the-public-relations-in-the-aftermath-of-the-tragedy-of-mh370/

Vespa India to ride on BBH creativity
Vespa India has appointed BBH India as its creative partner

http://www.mxmindia.com/2014/03/vespa-india-to-ride-on-bbh-creativity/

Stories on 23rd Dec '13

2013: Year of Shame
The year would best be remembered for the wrong reasons. In Part 1 of the 'Year of Shame' presenting
http://www.mxmindia.com/2013/12/2013-year-of-shame/

History will remember '24' as a gamechanger in Indian television: Raj Nayak
As Season 1 of the international TV mega-series 24's Indian adapt drew to a close on Saturday, the Colors CEO spoke on how the series fared for the channel and whether a second season is being planned
http://www.mxmindia.com/2013/12/history-will-remember-24-as-a-gamechanger-in-indian-television-raj-nayak/

Aidem to rep Janta TV sales
Aidem Ventures is appointed National Sales Representative for Janta TV
http://www.mxmindia.com/2013/12/aidem-to-rep-janta-tv-sales/

Amith Prabhu: 13 PR savvy international events and people of 2013
Amith Prabhu lists 13 people and events that shaped conversations globally in 2013
http://www.mxmindia.com/2013/12/amith-prabhu-13-pr-savvy-international-events-and-people-of-2013/

Dainik Bhaskar hosts India Pride Awards 2013-14
The fifth edition of the India Pride Awards, instituted by Dainik Bhaskar Group to acknowledge excellence in public sector units (PSUs), was held in Delhi last week
http://www.mxmindia.com/2013/12/dainik-bhaskar-hosts-india-pride-awards-2013-14/

Reviewing the Reviews: Mostly two, some three stars for Dhoom: 3
Most reviewers were disappointed by the lifting of ideas and scenes in a big film like Dhoom: 3, notes Deepa Gahlot

http://www.mxmindia.com/2013/12/reviewing-the-reviews-mostly-two-some-three-stars-for-dhoom-3/

Stories on 3rd Jun '13

Winning loyalty with transmedia storytelling
Media organizations, changemakers and brands create cross-platform storyworlds to drive participation, notes an MSLGroup report
http://www.mxmindia.com/?p=48898

New weekly column 'PR, etc' by Amith Prabhu: To new beginnings!
Introducing a new weekly column titled 'PR, etc' by Chicago, US-based public relations professional Amith Prabhu
http://www.mxmindia.com/?p=48890

Anil Thakraney: And, Bobby Pawar is back
In the advertising context, Pawar's return sends out a strong signal to the rest of the ad world: Take your chances, buggers. Keep encouraging scam ads, you will be rewarded
http://www.mxmindia.com/?p=48888

Celkon Mobiles is Title Sponsor of Tri Nation Series
The West Indies Cricket Board (WICB) has announced Hyderabad based Celkon Mobiles as the Title Sponsor of the Tri Nation Series to be played by West Indies, India and Sri Lanka. The series will be known as the Celkon Mobile Cup and will be played in Jamaica and Trinidad from June 28 to July 11, 2013
http://www.mxmindia.com/?p=48896

ITV network signs UNWEP charter
The ITV network has become among the first media houses in India to be a signatory of UNWEP charter by signing up for Women's Empowerment Principles (WEPs)
http://www.mxmindia.com/?p=48894

Focus launches Worldoo's first TVC
Focus Circle, the creative arm of Focus, launches the first TVC created for worldoo.com, an online ecosystem for children. This will be the first time that a website dedicated to kids has come up with a TVC
http://www.mxmindia.com/?p=48897

AdStrat: Zatak: Scenting change
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=48887

Reviewing the Reviews: Yeh Jawani Hai Deewani
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=48886

Firstpost acquires satire portal Faking News
Network18's online news portal Firstpost.com has acquired FakingNews.com, which will remain as a standalone entity with Rahul Roushan as its editor
http://www.mxmindia.com/?p=48889

Ajay Chandwani appointed Chairman, DMA Echo Awards- India
The ECHO Awards of DMA US are the gold standard worldwide in marketing response and cover creativity, effectiveness and innovation. This year DMA US has accorded full alliance status to the DMA India awards programme
http://www.mxmindia.com/?p=48895

Stories on 31st May '13

Emergence of a new superpower
Publicis Worldwide announces star team for South Asia: Bobby Pawar, Partha Sinha and Ambika Srivastava. Report + interview with CEO Nakul Chopra who wants the agency in the Top 3
http://www.mxmindia.com/?p=48846

Kids bring more emotions & cuteness to Indian Idol format: Gaurav Seth
Instead of the regular Indian Idol reality show launch after an IPL, Sony Entertainment Television is bringing in a kiddie version this year
http://www.mxmindia.com/?p=48806


Shailesh Kapoor: Arnab Goswami: The Superhero We Need
In a decade from now, the star news anchor woud acquire cult or superhero status, writes Shailesh Kapoor. To borrow from cinema, he may evoke reactions like: Do your job honestly, nahin toh Arnab aajaayega.
http://www.mxmindia.com/?p=48796

Anil Thakraney: Dear fresh MBA, you're pissing me off
Graduates have been frantically hitting on their institute alumni for jobs bu some of the desperate ones have been going about this is an incorrect manner, rues Anil Thakraney
http://www.mxmindia.com/?p=48790

Ranjona Banerji: Who cares about the Maoists' attack & the PM in Japan?
There is a feeling that the media is spending too much time on the IPL scandal and trying to sack BCCI president N Srinivasan and thus ignoring other news, writes Ranjona Banerji
http://www.mxmindia.com/?p=48835

McCann gets Rajnigandha to the stadium
The campaign created by McCann Erickson for mouth freshener brand Rajnigandha, embarks by releasing TVC followed by digital, outdoor, and below the line (BTL) and POS medium
http://www.mxmindia.com/?p=48792

Aidem to handle ad sales for Jai Maharashtra
Jai Maharashtra, a 24-hour news and current affairs channel, was launched on May 1, 2013
http://www.mxmindia.com/?p=48809

IndiaCast appoints Tangerine Digital for digital content management
Tangerine will support IndiaCast to publish its Video on Demand content
http://www.mxmindia.com/?p=48808

Big Magic inks distribution deal with Airtel DTH
Big Magic, the regional general entertainment channel from the Reliance Broadcast Network stable has signed a distribution deal with Airtel Digital TV
http://www.mxmindia.com/?p=48831

NDTV announces first edition of Property Awards
After the success of its flagship programme The Property Show, NDTV is now presenting its first Property Awards to be held on June 3 in the capital
http://www.mxmindia.com/?p=48797

Zindagi Live announces Season 6
The season-opening episode will take a walk down memory lane and meet the yesteryear news anchors of Doordarshan such as Shammi Narang, Salma Sultan, Sarla Mahesvari and Minu Talwar.
http://www.mxmindia.com/?p=48807

Mint Asia holds India Dialogues in Singapore
Singapore-based Mint Asia conducts India Dialogues with banking biggies as also a panel discussion titled 'Where is Media in Asia headed?'
http://www.mxmindia.com/?p=48791

Stories on 28th Mar '13

10 Questions for JWT, Ford & Bobby Pawar
Mediaah! asks the dramatis personae some leading questions a la Arnab Goswami on news hour
http://www.mxmindia.com/?p=44639


Ball in Ford India's court now
The Ford India management will take action after its internal investigations are done, but since the Abby entry was approved by a Ford official, it's wrong to make the JWT India folks the scapegoat
http://www.mxmindia.com/?p=44633


Social media bats for Bobby Pawar
There was a spontaneous outpouring of sympathy for #Scamadgate victim Bobby Pawar on Facebook and Twitter
http://www.mxmindia.com/?p=44634


Not sacking, self-regulation needed, say activists
What is worrying is that many ads show women as an object rue sociologist Sarla Bijapurkar and Population first director Dr A L Sharada.
http://www.mxmindia.com/?p=44690


After Bobby Pawar, will Ford marketing head also go?
JWT India crucified its CCO even as it emerged that Ford endorsed entry of Berlusconi ad at the Abby!
http://www.mxmindia.com/?p=44584


Anil Thakraney: Pawar had to go
JWT must consider itself fortunate if Ford decides to continue with the partnership, writes Anil Thakraney
http://www.mxmindia.com/?p=44599

Mediaah! Should Ford sack JWT India for ad mishandling? + Cut the Katju!
The Indian bosses at Ford and JWT may have tendered their apologies, but is that enough? Not everyone thinks that justice has been done. Meanwhile, what about our own Markandey Katju? Time to send him packing?
http://www.mxmindia.com/2013/03/mediaah-should-ford-sack-jwt-india-for-ad-mishandling-cut-the-katju/


Digitization reaches 67% in Phase II cities: MIB
According to the Ministry of Information and Broadcasting, complete digitization has been achieved in four cities, 8 cities have achieved more than 75% and 28 cities achieve more than 50%
http://www.mxmindia.com/?p=44616


Heineken upbeat about social for UCL
Heineken is looking to recruit a lucky football fan, who is digitally and socially savvy, creative, witty, passionate and eager, to report on the UEFA Champions League Final weekend for Heineken's social media channels in India
http://www.mxmindia.com/?p=44614


Debrief: Mumbai Police: Weak & Ineffective
Safety of women is now favourite dinnertime conversation; it was a matter of time before a public service campaign went on air. The Mumbai Police has come up with one, but it's a classic case of noble intention let down by dull communication
 http://www.mxmindia.com/?p=44610

Ogilvy uses colourful language for MP Tourism TVC
Ogilvy & Mather has incorporated the spirit of Holi in the fourth of its series of ads for Madhya Pradesh Tourism, with its TVC 'Colours'
http://www.mxmindia.com/?p=44613


Germs personified on radio for HUL's Domex
HUL's Domex ran a campaign on Big FM, with characters Jaggu Jaundice, Tatya Typhoid and Danny Diarrhea spreading the message of toilet hygiene and sanitization
http://www.mxmindia.com/?p=44618


Cannes Lions Young Media Academy to launch at 2013 festival
The International Festival of Creativity, Cannes Lions, has announced the launch of a young media academy which will complete a line-up of six academies at this year's festival
http://www.mxmindia.com/?p=44617


Zoom hikes ad rates by 30%
TV channel Zoom has rolled out a 30 percent hike in its advertising rates with immediate effect, stating that this is in line with the true value of its offering
http://www.mxmindia.com/?p=44612


Additional speakers for Goafest announced
Swami Sukhabodhananda, Graham Fink and Abhishek Kapoor have joined the line-up of speakers at Goafest 2013
http://www.mxmindia.com/?p=44611


ANCHOR | ONE BIG IDEA by Sanjay Mehta
The thrust around social media analytics needs to grow
http://www.mxmindia.com/?p=44609

Stories on 14th Aug

Are we really 'free' at work in the Indian media?
As we celebrate our 66th Independence Day, we ask a cross-section of mediapersons on whether they enjoy freedom at the workplace
http://www.mxmindia.com/2012/08/are-we-really-free-at-work-in-the-indian-media/

Nitin Pradhan to join JWT Delhi as ECD
He will be handling the Airtel account nationally as the ECD and also partner Bobby Pawar on Special Projects
http://www.mxmindia.com/2012/08/nitin-pradhan-to-join-jwt-delhi-as-ecd/

Saatchi & Saatchi adds creative muscle with new hires
Elevates Mithun Mirji to Singapore for a newly created role
http://www.mxmindia.com/2012/08/saatchi-saatchi-adds-creative-muscle-with-new-hires/

Reliance M'Works to shift part of its ops, top execs to US
The move, aimed at enabling RMW to get business from Hollywood in Los Angeles as well as broadcast companies in New York, comes in the backdrop of fresh funding by RMW
http://www.mxmindia.com/2012/08/reliance-mediaworks-to-shift-part-of-its-ops-top-execs-to-us/

Hungama to manage digital mandate for Timex & Helix
The agency will manage social media for both the brands, media buying as well applications
http://www.mxmindia.com/2012/08/hungama-to-manage-digital-mandate-for-timex-helix/

Neo Prime bags Nehru Cup Football
11 prime time matches from Aug 22-Sep 2; Defending Champions India aim for hat-trick
http://www.mxmindia.com/2012/08/neo-prime-bags-nehru-cup-football/

Mid-Day launches Fully Filmi
The portal aims to address the need gap that the Bollywood-news websites have yet not been able to cater
http://www.mxmindia.com/2012/08/mid-day-launches-fully-filmi/

Want to recreate Ramayan's magic, but difficult to fit into grandfather's shoes: Amrit Sagar
MxMIndia spoke to Amrit Sagar, who along with Moti Sagar and Meenakshi Sagar, is set to recreate the classic...
http://www.mxmindia.com/2012/08/want-to-recreate-ramayans-magic-but-difficult-to-fit-into-grandfathers-shoes-amrit-sagar/

Happy Independence Day. No edition of MxMIndia tomorrow
MxMIndia's editorial and business offices will be closed tomorrow (August 15) on account of India's 66th Independence Day
http://www.mxmindia.com/2012/08/happy-independence-day-no-edition-of-mxmindia-tomorrow/

The Anchor: 6 reasons why comics are useful, essential and appeal to various age groups
Comics are an essential part of growing up and for millions they continue to be an essential part of their lives, says Jatin Varma
http://www.mxmindia.com/2012/08/the-anchor-6-reasons-why-comics-are-useful-essential-and-appeal-to-various-age-groups/

Debrief: Birla Sun Life: What's different??
The correct thing would be to construct fairy tales around specific features of Birla Sun Life's plan
http://www.mxmindia.com/2012/08/debrief-birla-sun-life-whats-different/

Ranjona Banerji: The news that did not happen on TV
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/08/ranjona-banerji-the-news-that-did-not-happen-on-tv/

Stories on 12th January

From agency maverick to 'khadoos' client...
What happens when agency heads move to the client's firm? How does life change, and do the switchers miss the agency days?
http://www.mxmindia.com/2012/01/from-agency-maverick-to-khadoos-client/

@GroupM: M Suku to join Group M ESP, Mindshare restructures
Fueled by great ideas, intelligence and analytics, the focus will be on growing our existing clients behind a strong strategy and thrust in digital, says Ravi Rao, Leader - Mindshare South Asia
http://www.mxmindia.com/2012/01/m-suku-to-join-groupmesp-as-mindshare-announces-restructuring/

FMCGs make hay as noodles, soft-drinks etc drive growth in rural India
Rural consumption boost for FMCG companies -- 10% by volume and 12% by value - in the first ten months of 2011, as per an IMRB study
http://www.mxmindia.com/2012/01/fmcgs-make-hay-as-noodles-soft-drinks-etc-drive-growth-in-rural-india/

Typically quirky, Mudra 'welcomes' Bobby Pawar to JWT
Mudra gave former CCO Bobby Pawar a hearty farewell in a unique way by putting up a billboard right next to his new agency, saying 'Mudra welcomes Bobby Pawar to JWT'.
http://www.mxmindia.com/2012/01/typically-quirky-mudra-welcomes-bobby-pawar-to-jwt/

For reality TV specialist Niret Alva, Survivor India is huuuuge
Survivor India, spread across 45 days and with 22 contestants, is unscripted except for the anchor lines, and Executive Producer Niret Alva avers that this will restore viewers' faith in reality shows.
http://www.mxmindia.com/2012/01/for-reality-tv-specialist-niret-alva-survivor-india-is-huuuuge/

FM in the North-East - a foggy picture
Lack of government support is the main reason FM stations in the North-East region face an uphill task.
http://www.mxmindia.com/2012/01/fm-in-the-north-east-a-foggy-picture/

Saaru chhe! History channel now in Gujarati
History TV18 is the first international channel to launch in Gujarati
http://www.mxmindia.com/2012/01/saaru-chhe-history-channel-now-in-gujarati/

DID announces tie-up with Reebok
As a part of this arrangement, Reebok has designed a customized range of DID dance gear and will retail it in nearly 100 outlets across the country
http://www.mxmindia.com/2012/01/did-announces-tie-up-with-reebok/

Angry Brides for dowry awareness
Shaadi.com launches Facebook game to create awareness on the evil of the dowry system.
http://www.mxmindia.com/2012/01/angry-brides-for-dowry-awareness/

Dainik Bhaskar Group Launches 'The Brain Hunt 2012'
Brain Hunt-2012 is a roller-coaster ride with 16 mind boggling activities presented in a wonderfully crafted activity workbook
http://www.mxmindia.com/2012/01/dainik-bhaskar-group-launches-the-brain-hunt-2012/

Economic Times, now on mobile and tablet
The most-read business daily launches applications for all mobile and tablet formats.
http://www.mxmindia.com/2012/01/economic-times-now-on-mobile-and-tablet/

Radio Mirchi and Birla Sun Life’s campaign to protect families
The idea behind the campaign is to make the masses aware that their life, dreams and future are not necessarily in their control.
http://www.mxmindia.com/2012/01/radio-mirchi-and-birla-sun-life%E2%80%99s-campaign-to-protect-families/

APCO Worldwide and Aakriti Promotions form strategic partnership
The partnership will focus on developing a comprehensive communication offer
http://www.mxmindia.com/2012/01/apco-worldwide-and-aakriti-promotions-form-strategic-partnership/

The Anchor: 4 reasons South India needs its own special interest mags
India's diversity means that there is a strong need to focus on this side of the geography, argues Bina Sujit.
http://www.mxmindia.com/2012/01/the-anchor-4-reasons-south-india-needs-its-own-special-interest-mags/

Debrief: Female bonding with Tanishq
There's not much of an idea in the new Tanishq Glam Gold commercial. But energetic and engaging treatment makes it come alive.
http://www.mxmindia.com/2012/01/debrief-female-bonding-with-tanishq/

Mumbai papers go aggro on civic issues
Ranjona Banerji reviews the content on news television and the morning papers
http://www.mxmindia.com/2012/01/mumbai-papers-go-aggro-on-civic-issues/

Stories on 28th November

Raising the Bar: Colvyn on JWT with Bobby
With Bobby Pawar at the helm, CEO Colvyn Harris hopes to see JWT India achieve greater creative focus
http://www.mxmindia.com/2011/11/raising-the-bar-colvyn-harris-on-jwt-with-bobby/

Binaca, Dalda, Moti... Kahaan Gaye Woh Brands!
From household names to forgotten history: Story of India's grand old brands such as Binaca, Dalda & Moti Soaps
http://www.mxmindia.com/2011/11/binaca-dalda-moti-kahaan-gaye-woh-brands/

The Pix plan for genre leadership
The challenges for Pix are on two grounds: one is to be No 1 in the category emphatically and convincingly, beating both Star Movies and Movies Now, and then to ensure profitability and growth quarter after quarter, year after year.
http://www.mxmindia.com/2011/11/the-pix-game-plan/

IKEA, Carrefour welcome FDI
The Government’s decision to allow FDI in retail has opened up possibilities for international retail giants who till now have been waiting in the sidelines.
http://www.mxmindia.com/2011/11/ikea-carrefour-welcome-fdi/

Anil Thakraney: Always the spectator. Never the player
As Vinod Mehta, the editor of Outlook mag says, in our profession we must always remain spectators, and never try to become players. However tempting it is to dive into the arena.
http://www.mxmindia.com/2011/11/hard-knocks-always-the-spectator-never-the-player/

Reviewing the Reviews: Desi Boyz
Every week, Deepa Gahlot  reviews the reviews that film critics subject us to in print and on the Web.
http://www.mxmindia.com/2011/11/reviewing-the-reviews-desi-boyz/

AdStrat: Tata Tea's Soch Badlo
Lowe Lintas celebrates Tata Tea attempt to wake up India with the Soch Badlo campaign
http://www.mxmindia.com/2011/11/adstrat-soch-badlo/

The Anchor: 9 variants of 'Why This Kolaveri' that have had YouTube afire!
If you think you've haven't had enough with the original, here are 9 variants of 'Why This Kolaveri' that's still a rage on You Tube and elsewhere.
http://www.mxmindia.com/2011/11/the-anchor-9-variants-of-why-this-kolaveri-that-have-had-youtube-afire/

Stories on 23rd November

JWT restructures to bring in 3 NCDs

There's plenty happening at the JWT office as the agency restructures to bring in three NCDs. Also, a quick interview with Bobby Pawar

http://www.mxmindia.com/2011/11/jwt-restructures-to-bring-in-3-ncds/

Subhash Chandra gets Emmy Directorate Award

Subhash Chandra, founder of Zee Group, has received the 2011 International Emmy Directorate Award. Mr Chandra made history by becoming the first ever Directorate Award recipient from India.

http://www.mxmindia.com/2011/11/subhash-chandra-gets-emmy-directorate-award/

Viacom18 leads in accolades at PromaxBDA Asia

Viacom18 entries led the tally at the PromaxBDA Asia held on Tuesday, followed by Star, MSM, Zee, UTV, Turner, MCCS and the BBC.

http://www.mxmindia.com/2011/11/viacom18-leads-in-accolades-at-promaxbda-asia/

Industry veterans to train @ Stratagem Media's Media Rhythm 4

MXM India is the web partner for Stratagem’s fourth Media RHYTHM training event, to be held on December 2 and 3 in Mumbai.

http://www.mxmindia.com/2011/11/stratagem-media-to-host-media-rhythm-4/

The Anchor: 8 key aspects of Phase III that radio companies need to address

Licenses, bidding, alliances… the world of radio is complex – and remember, there is going to be a phase 4 one day. E&Y Associate Director Ashish Pherwani on Phase III must-dos

http://www.mxmindia.com/2011/11/the-anchor-8-key-aspects-of-phase-iii-that-radio-companies-need-to-address/

Gouri Dange: The Media Menu Card

Naming no Names, the mid-week column where novelist, columnist and counsellor Gouri Dange presents her tongue-in-cheek view of our world.

http://www.mxmindia.com/2011/11/naming-no-names-the-media-menu-card/

Hard Knocks: Heavy price for a goof-up

While the good thing that could come out of this incident is that the media will hopefully be more careful in the future, there is no denying that the rather harsh punitive action against Times Now has alarmed all of us in the media.

http://www.mxmindia.com/2011/11/hard-knocks-heavy-price-for-a-goof-up/

Sabeer 'Hotmail' Bhatia's launches JaxtrSMS. Offers free SMS, NEware

Hotmail’s original founder Sabeer Bhatia and Yogesh Patel have announced the launch of JaxtrSMS, a cross-platform, open texting application that would enable users to send SMS to anyone in the world for free.

http://www.mxmindia.com/2011/11/jaxtrsms-offers-free-sms-nywhere/

Stories on 21st November

Upclose with Paid News

MxMIndia partnered the screening of Umesh Aggarwal's documentary on Paid News and a panel discussion thereafter.

http://www.mxmindia.com/2011/11/paid-news-the-inside-story/

Is Bobby Pawar quitting Mudra?

Mudra’s chief creative officer Bobby Pawar is rumoured to be moving to JWT

http://www.mxmindia.com/2011/11/is-bobby-pawar-quitting-mudra/

The Anchor: 5 reasons why broadband internet will grow in India

With more users, better penetration and competitive pricing, broadband internet has nowhere to go but up.

http://www.mxmindia.com/2011/11/the-anchor-5-reasons-why-broadband-internet-will-grow-in-india/

AdStrat: Birla Sun Life leaves nothing to fate

The new Birla Sun Life Insurance campaign objective is to reiterate the philosophy to leave nothing to fate

http://www.mxmindia.com/2011/11/adstrat-leave-nothing-to-fate/

Be cautious in slow market: Rana Barua

Recognizing that there is definitely a slowdown, it’s no time to take things for granted, says the Red FM COO.

http://www.mxmindia.com/2011/11/be-cautious-in-slow-market-rana-barua/

Debrief: Unbelievably silly

If a trainee copywriter came to me with such a script, I would recommend the chap to a psychiatrist.

http://www.mxmindia.com/2011/11/debrief-unbelievably-silly/

All set for Effies on Dec 14

The Ad Club Bombay gets ready for judging procedure for Effie 2011.

http://www.mxmindia.com/2011/11/edging-towards-effies/

Ten Sports gets hockey deal till 2014

Ten Sports has entered into a long term partnership with the International Hockey Federation to acquire the broadcasting rights for the major FIH Championships till 2014. As part of the agreement Ten Sports will be broadcasting over 50 India playing matches the next four years from major men’s hockey tournaments from around the world.

http://www.mxmindia.com/2011/11/ten-sports-gets-hockey-deal-till-2014/

Sanjay Kailash is ESPN’s EVP, Head of Sales (India)

Sports content provider ESPN STAR Sports (ESS) has announced the promotion of Sanjay Kailash to Executive Vice President & Head of Sales (India) for its India operations, ESPN Software India (ESI).

http://www.mxmindia.com/2011/11/sanjay-kailash-is-espn%E2%80%99s-evp-head-of-sales-india/

Corruption a symptom of governance: Mark Tully (Video Report)

Launching his latest book in the capital, ‘Non Stop India’, Mark Tully reiterated that corruption is a major malaise but if you concentrate too much on it, you forget the cause of corruption, which is bad governance.

http://www.mxmindia.com/2011/11/corruption-a-symptom-of-governance-mark-tully/

Cannes Lions launch Mobile category; Tom Eslinger appointed first jury chair

The International Festival of Creativity - Cannes Lions - has announced that Mobile will be added as a new awards section, launching at the 2012 Festival. Tom Eslinger, Digital Creative Director of Saatchi & Saatchi Worldwide, will preside over the Mobile Lions jury in its inaugural year.

http://www.mxmindia.com/2011/11/cannes-lions-launch-mobile-category-tom-eslinger-appointed-first-jury-chair/

INS, IBF express shock on SC order in Times Now defamation case

The Indian Broadcasting Foundation (IBF) expresses great surprise and concern over the impact of the recent decision of the Supreme Court that dismissed the Special Leave Petition filed by Times Now

http://www.mxmindia.com/2011/11/ibf-expresses-shock-on-times-now-matter/

Stand up and be counted against paid news!
In Freaking news, Ranjona Banerji profiles the fare on nightly news and the morning papers
http://www.mxmindia.com/2011/11/stand-up-and-be-counted-against-paid-news/