Stories on 14th Nov '13

Such an Enduring Endorser!
His former captain, commentator & sr communications pro Hemant Kenkre on why Sachin Tendulkar has been a fav with brands over 2 decades
http://www.mxmindia.com/2013/11/what-makes-sachin-such-an-enduring-endorser/

Neo@Ogilvy enters into JV with Smile Group, Sanjay Ramakrishnan named Country Head
The jv will also set up a Global Media Delivery Hub to service Neo@Ogilvy's Global Media Operations
http://www.mxmindia.com/2013/11/neoogilvy-enters-into-jv-with-smile-group-sanjay-ramakrishnan-named-country-head/

10 on 10: Answers to The Sachin Tendulkar Quiz. Presented by dna + The 5 Prizewinners
Presenting the answers to the 10 questions in '10 on 10', the Sachin Tendulkar Quiz. Set by Sorbojeet Chatterjee,  head of marketing at dna, and Quizmaster at the 'dna Ultimate Sachin Quiz' that happened last evening. Plus the five prizewinners
http://www.mxmindia.com/2013/11/10-on-10-answers-to-the-sachin-tendulkar-quiz-presented-by-dna-the-5-prizewinners/

After Bajaj Electricals, Soho Square wins Prism Cement
Soho Square Mumbai has announced its appointment as brand custodians by Prism Cement Limited, a Rajan Raheja Group company for its Cement Division
http://www.mxmindia.com/2013/11/after-bajaj-electricals-soho-square-wins-prism-cement/

TBWA\India names R Venkatraman as Creative Director
Venky will be based in Mumbai and will report to Parixit Bhattacharya, the TBWA\India CCO
http://www.mxmindia.com/2013/11/tbwaindia-names-r-venkatraman-as-creative-director/

Stories on 29th Aug

Win-win for Dentsu,Taproot; big loss for WPP
All the answers to: Why did Agnello Dias & Santosh Padhi choose Dentsu over WPP? How much money? What will the equations be with Rohit Ohri?
http://www.mxmindia.com/?p=29682

DLF exits IPL lead sponsorship as BCCI ups rate
The real estate major feels it is not commercially viable anymore to be associated with the T20 cricket tournament.
http://www.mxmindia.com/?p=29678

Nielsen bags research contract for IRS
The Media Research Users' Council has awarded the coveted contract for the research work for the Indian Readership Survey to The Nielsen Company on the recommendation of  the Readership Studies Council of India (RSCI)
http://www.mxmindia.com/?p=29645

Anand Chakravarthy gets added role as Biz Head, BIG CBS
As part of his new profile Mr Chakravarthy, who has been associated with Reliance Broadcast Network right since its launch, will take on the mandate of the overall P&L and brand development for the joint venture's English channel portfolio while continuing as CMO for RBNL
http://www.mxmindia.com/?p=29594

Week 34, Hindi GECs: Star Plus #1, Colors #2, Zee #3
Star Plus is back as numero uno Hindi GEC, with Colors #2 and Zee #3 in Week 34
http://www.mxmindia.com/?p=29717

Dhara offers healthy variety to its TG
Putting the spice into the edible oil landscape, Dhara's new campaign comes after a six-year break and addresses the health concerns of the new generation
http://www.mxmindia.com/?p=29595

Affle unveils integrated ad network for all smart screens
Affle, the digital media company, has announced the launch of Ripple - its rich media and video advertising network
http://www.mxmindia.com/?p=29593

Books & mobiles enter IAMAI's monthly tracker
IAMAI’s monthly Internet Economy Watch will include newer categories soon
http://www.mxmindia.com/?p=29596

ETV Network ropes in Vizeum to handle media
Aegis Media's Vizeum India has announced their appointment as media AoR for Prism TV Private Limited to handle the 5 ETV regional channels namely ETV Marathi, Bangla, Kannada, Gujarati & Oriya
http://www.mxmindia.com/?p=29608

Draftfcb Ulka Delhi appoints K Naresh Kumar as VP Planning
Draftfcb Ulka has announced the appointment of Naresh Kumar as Vice President, Planning for its Delhi operations
http://www.mxmindia.com/?p=29610

TBWA wins creative mandate for Forum Mall
The Forum Mall Bangalore, part of Prestige Group, has awarded its creative duties to TBWA\India
http://www.mxmindia.com/?p=29611

Bhaskar celebrates 2nd anniv in Jharkhand
Dainik Bhaskar celebrated two years in Jharkhand, which it had entered with the launch of the Ranchi edition in August 2010, followed by the Jamshedpur and Dhanbad editions in December 2010 and April 2011 respectively

Genesis BM starts Q3 with new business wins
Genesis Burson-Marsteller has announced new business wins across key business sectors including e-commerce, manufacturing, customer loyalty and fashion retail, marking strong momentum as it enters the second half of 2012

Etihad awards PR mandate to LinOpinion
Etihad Airways has appointed LinOpinion, the public relations division of Lowe Lintas and Partners, as its communications and public relations partner in India

The Anchor: 5 reasons mobile apps are musts for OTAs
In a market that moves as fast as its consumers do, some tips to keep online travel agents one step ahead

Anil Thakraney: The disunited ad world
There is disunity in the ad business. These guys will never come together and sort out their issues. Perhaps it has to do with fat egos. Or perhaps it has to do with some degree of immaturity. Or both




Bhaskar celebrates 2nd anniv in Jharkhand
http://www.mxmindia.com/?p=29606

Genesis BM starts Q3 with new business wins
http://www.mxmindia.com/?p=29609

Etihad awards PR mandate to LinOpinion
http://www.mxmindia.com/?p=29607

The Anchor: 5 reasons mobile apps are musts for OTAs
http://www.mxmindia.com/?p=29591

Anil Thakraney: The disunited ad world
http://www.mxmindia.com/?p=29592

Stories on 14th Aug

Are we really 'free' at work in the Indian media?
As we celebrate our 66th Independence Day, we ask a cross-section of mediapersons on whether they enjoy freedom at the workplace
http://www.mxmindia.com/2012/08/are-we-really-free-at-work-in-the-indian-media/

Nitin Pradhan to join JWT Delhi as ECD
He will be handling the Airtel account nationally as the ECD and also partner Bobby Pawar on Special Projects
http://www.mxmindia.com/2012/08/nitin-pradhan-to-join-jwt-delhi-as-ecd/

Saatchi & Saatchi adds creative muscle with new hires
Elevates Mithun Mirji to Singapore for a newly created role
http://www.mxmindia.com/2012/08/saatchi-saatchi-adds-creative-muscle-with-new-hires/

Reliance M'Works to shift part of its ops, top execs to US
The move, aimed at enabling RMW to get business from Hollywood in Los Angeles as well as broadcast companies in New York, comes in the backdrop of fresh funding by RMW
http://www.mxmindia.com/2012/08/reliance-mediaworks-to-shift-part-of-its-ops-top-execs-to-us/

Hungama to manage digital mandate for Timex & Helix
The agency will manage social media for both the brands, media buying as well applications
http://www.mxmindia.com/2012/08/hungama-to-manage-digital-mandate-for-timex-helix/

Neo Prime bags Nehru Cup Football
11 prime time matches from Aug 22-Sep 2; Defending Champions India aim for hat-trick
http://www.mxmindia.com/2012/08/neo-prime-bags-nehru-cup-football/

Mid-Day launches Fully Filmi
The portal aims to address the need gap that the Bollywood-news websites have yet not been able to cater
http://www.mxmindia.com/2012/08/mid-day-launches-fully-filmi/

Want to recreate Ramayan's magic, but difficult to fit into grandfather's shoes: Amrit Sagar
MxMIndia spoke to Amrit Sagar, who along with Moti Sagar and Meenakshi Sagar, is set to recreate the classic...
http://www.mxmindia.com/2012/08/want-to-recreate-ramayans-magic-but-difficult-to-fit-into-grandfathers-shoes-amrit-sagar/

Happy Independence Day. No edition of MxMIndia tomorrow
MxMIndia's editorial and business offices will be closed tomorrow (August 15) on account of India's 66th Independence Day
http://www.mxmindia.com/2012/08/happy-independence-day-no-edition-of-mxmindia-tomorrow/

The Anchor: 6 reasons why comics are useful, essential and appeal to various age groups
Comics are an essential part of growing up and for millions they continue to be an essential part of their lives, says Jatin Varma
http://www.mxmindia.com/2012/08/the-anchor-6-reasons-why-comics-are-useful-essential-and-appeal-to-various-age-groups/

Debrief: Birla Sun Life: What's different??
The correct thing would be to construct fairy tales around specific features of Birla Sun Life's plan
http://www.mxmindia.com/2012/08/debrief-birla-sun-life-whats-different/

Ranjona Banerji: The news that did not happen on TV
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/08/ranjona-banerji-the-news-that-did-not-happen-on-tv/

Stories on 8th February

Betting big on shopper insights
After wowing the world, TBWA brings Integer to India with its Shopper Marketing solutions
http://www.mxmindia.com/2012/02/after-wowing-the-world-integer-eyes-india-with-its-shopper-marketing-solutions/

Coffee Bean & Tea Leaf looking to brew more
Coffee Bean & Tea Leaf aims at capturing those seeking a better coffee experience.
http://www.mxmindia.com/2012/02/coffee-bean-tea-leaf-looking-to-brew-more/

Gadgetsguru.com launches branding campaign
Gadgetsguru.com, affiliating with Brand Capital, has come up with print ads, TVCs and is soon coming out with online and radio ads.
http://www.mxmindia.com/2012/02/gadgetsguru-com-launches-branding-campaign/

Cricket gets even more interesting with Zapak's Cricville
Zapak gives you a chance to own a customized cricket team on Facebook through Cricville, a social cricket game based on the IPL pattern by Zapak
http://www.mxmindia.com/2012/02/cricket-just-got-even-more-interesting-with-zapaks-cricville/

LinkedIn announces localized solutions 4 Indian recruiters
The solutions, a global first, will give more recruiters in India access to high potential candidates and drive the growth of the local talent economy.
http://www.mxmindia.com/2012/02/linkedin-introduces-localized-solutions-for-indian-recruiters/

Vandana Das to join DDB Mudra, Delhi as President
She will be responsible for building both the DDB Mudra and Mudra brands in Delhi.
http://www.mxmindia.com/2012/02/vandana-das-to-join-ddb-mudra-delhi-as-president/

Gouri Dange: Those deliciously bizarre Google ads
The ads that come alongside your emails are an exercise in refracted reality, remarks Gouri Dange.
http://www.mxmindia.com/2012/02/gouri-dange-those-deliciously-bizarre-google-ads/

The Anchor: Rajiv Rao on the 5 Mumbai watering holes he misses most
For most advertising professionals, office becomes home and the nearby bar is the second home. It’s where we head after a long day for a well deserved drink, be it raising a toast or drowning sorrows.
http://www.mxmindia.com/2012/02/the-anchor-rajiv-rao-reminisces-about-5-watering-holes-he-misses/

Anil Thakraney: A Sahara lesson for BCCI
The cricket body has conveniently cloaked its workings in dark secrecy, and this has led to many dubious deeds.
http://www.mxmindia.com/2012/02/anil-thakraney-a-sahara-lesson-for-bcci/

Cbazaar.in drapes a new avatar
While styling the world, Cbazaar.in gets styled with a fresh logo and website
http://www.mxmindia.com/2012/02/cbazaar-in-drapes-a-new-avatar/

Inorbit Malls’ interactive feedback mechanism on Twitter & SMS
Inorbit Malls have created an online forum on Twitter and launched a dedicated 24 hour customer SMS service
http://www.mxmindia.com/2012/02/inorbit-malls%E2%80%99-interactive-feedback-mechanism-on-twitter-sms/

Reliance Entertainment's BigFlixs unveils its latest ad campaign
The campaign talks about activating "your personal blockbuster theatre" featuring BigFlixs+, equipping subscribers to download blockbuster titles in addition to merely streaming
http://www.mxmindia.com/2012/02/reliance-entertainment%E2%80%99s-big-flicks-unveils-its-latest-ad-campaign/

Stories on 27th January

Is all well at Bates?
Bates Asia, as it is known today, has undergone quite a few mergers recently. One wonders if that is the reason for the instability the agency faces today.
http://www.mxmindia.com/2012/01/is-all-well-at-bates/

Change time @ Group M. Irwin Gotlieb is chairman, Dominic Proctor is prez. Nick Emery is new Mindshare CEO
While Mr Gotlieb will focus on the overall strategic direction of GroupM, Mr Proctor will oversee management of GroupM’s agencies worldwide and Mr Emery will replace Mr Proctor to head Mindshare
http://www.mxmindia.com/2012/01/change-time-group-m-irwin-gotlieb-is-chairman-dominic-proctor-is-prez-nick-emery-is-new-mindshare-ceo/

Coming soon: Milestone Digital and Milestone Rural
According to Nabendu Bhattacharyya, Milestone Brandcom is slated to venture into the rural communication space with Milestone Rural, the digital space with Milestone Digital and aims to set up a creative agency too
http://www.mxmindia.com/2012/01/coming-soon-milestone-digital-and-milestone-rural/

Yatra.com on lookout for a creative partner
After working with TBWA for almost 4 months,yatra.com is again on a lookout for a creative partner. Sources close to the development have confirmed the news to MxM India.
http://www.mxmindia.com/2012/01/yatra-com-on-lookout-for-a-creative-partner/

Simply talking rice with Ogilvy Delhi
Ogilvy Delhi has created a new 'talkative' TVC for Best Rice
http://www.mxmindia.com/2012/01/simply-talking-rice/

[PR Channel] 2012 is about growth: Ameer Ismail
Ameer Ismail, Executive Director, Lowe Lintas opens up about his successful tryst with the PR and communications space, how LinOpinion has managed to outperform its growth every year, and his plans for the agency in 2012.
http://www.mxmindia.com/2012/01/pr-channel-2012-is-about-growth-ameer-ismail/

We Cannot Censor the Web, says Google's Nikesh Arora
The Senior VP at Google speaks on the controversy around banning objectionable content in an exclusive interview to NDTV
http://www.mxmindia.com/2012/01/we-cannot-censor-the-web-says-googles-nikesh-arora/

Tribal Fusion is now world's 2nd largest digital display ads provider
comSCORE reports company's premium publisher network as reaching nearly 500 million unique users worldwide.
http://www.mxmindia.com/2012/01/tribal-fusion-worlds-second-largest-display-advertising-provider/

Suvarna TV launches Kitchen Khiladigalu
Taste, Timing, Hygiene & presentation of the dish are some of the parameters based on which the contestants will be judged. Srujan Lokesh the well known face of Kannada television will be the host of the show.
http://www.mxmindia.com/2012/01/suvarna-tv-launches-kitchen-khiladigalu/

Volkswagen & Mudra Max go 360 on OOH for Think Blue
Mudra Max has exclusively implemented a high decibel campaign in Mumbai andDelhithrough a mix of digital, experiential, on ground and OOH execution
http://www.mxmindia.com/2012/01/volkswagen-mudra-max-go-360-on-ooh-for-think-blue/

Experian CheetahMail achieves a leader status
Earns top ratings in customer service, global footprint, market presence, management team, executive vision, mobile, social and more, finds Forrester Research
http://www.mxmindia.com/2012/01/experian-cheetahmail-achieves-a-leader-status/

HomeShop18 commemorates 63rd Republic Day Celebrations
The website launches 7-Day Shopping Extravaganza to celebrate the 'Republic week offer' with huge discounts and gift offers
http://www.mxmindia.com/2012/01/homeshop18-commemorates-63rd-republic-day-celebrations/

A night filled with stars and entertainment at the7th Apsara awards
The Awards also dedicated a special segment to the legends of Indian cinema marking the beginning of '100 years of Indian Cinema' celebrations.
http://www.mxmindia.com/2012/01/a-night-filled-with-stars-and-entertainment-at-the7th-apsara-awards/

The Anchor: 5 reasons online radio will grow in India
At the touch of a mouse, a universe of customizable radio - what's not to like, asks Prashant Panday.
http://www.mxmindia.com/2012/01/the-anchor-5-reasons-online-radio-will-grow-in-india/

Anil Thakraney: Freedom of expression - conditions apply
Trashing and making fun of religion leads to no change at all, it's simply a mischievous trick to get instant attention. Exactly as a naughty pupil would chuck a piece of chalk at the teacher to get her attention.
http://www.mxmindia.com/2012/01/anil-thakraney-freedom-of-expression-conditions-apply/

Time for media to not get jingoistic
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/time-for-media-to-not-get-jingoistic/