Stories on 9th Oct '17

IAA Leadership Awards presented

Reliance Industries CMD Mukesh Ambani & RK Swamy group CMD Srinivasan Swamy receive top honours at fifth edition. Read more

Indrani Sen: The Future of TV

Viewing of TV and on demand videos etc. are going to coexist in future, albeit with changes in consumer preference for content, writes Indrani Sen. Read more

Film industry pegged to grow at 11.5 per cent: PHD report

The session also witnessed, Jaykumar Jitendrasinh Rawal, Tourism Minister Govt of Maharashtra who spoke in length about the initiatives by Maharashtra Government promoting state tourism. Read more

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Havmor's latest campaign reveals its new brand repositioning

#MadeOfMilk has been launched with an aim to create a property that reflects what Havmor stands for. Read more

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Sambad Group unveils new identity

The Bhubaneswar-based media conglomerate has thirty regional offices, four printing centres, thirty-three sales offices. Read more

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Prasoon Joshi pens anthem for music summit

The MTV India Music Summit will be held from October 27 to 29, 2017, at the scenic locales of Fairmont in Jaipur. Read more

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Max Fashion takes a fresh stand on contemporary urban lifestyle

The concept of 'Endless Ways' comes alive in this TV commercial as they show a young couple having a potential tiff. Read more

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Hero MotoCorp unveils its FIFA U-17 World Cup campaign

#PLAYINSPIRE is a montage of young, gritty, super-skilled footballers from across the country who are revelling in the football frenzy. Read more

Stories on 2nd Dec '15

Saare Jahaan Mein Achcha... Happy Dent humaara!
The McCann ad is the only Made-in-Asia commercial in Gunn Reports Top 20 in the 21st Century
http://www.mxmindia.com/2015/12/saare-jahaan-mein-achcha-happy-dent-humaara/

Sanjeev Kotnala: Feel the Real - when will we see OOH in India taking such an action?
Will the Indian OOH trade take some proactive actions in making media planners re-evaluate the medium and constituent members to self-regulate, asks Sanjeev Kotnala
http://www.mxmindia.com/2015/12/sanjeev-kotnala-feel-the-real-when-will-we-see-ooh-in-india-taking-such-an-action/

CNN, IBN/TV18 bhai-bhai, again!
Earlier this year - in end-June to be precise, the two broadcasters had announced their decision to part ways with effect from January 2016. There were very active rumours of CNN inking a tie-up with Zee Media Corporation Limited
http://www.mxmindia.com/2015/12/cnn-ibntv18-bhai-bhai-again/

Happy strengthens its strategic planning team
Sources at Happy also confirmed that some more notable appointments would be announced soon
http://www.mxmindia.com/2015/12/happy-strengthens-its-strategic-planning-team/

The Ad Club announces the Effie 2015 Awards
Modifies format to keep up with the changing advertising landscape
http://www.mxmindia.com/2015/12/the-ad-club-announces-the-effie-2015-awards/

The 'Man from Motilal Oswal' emerges again with a new preachy campaign
On the NSE alone, the turnover of mobile transactions has increased by 130 per cent over the past year, from Rs 50,800 crore to Rs 116,186 crore
http://www.mxmindia.com/2015/12/the-man-from-motilal-oswal-emerges-again-with-a-new-preachy-campaign/

YuppTV makes it to Top 100 in Red Herring list
Red Herring's Top 100 Global list has become a mark of distinction for identifying promising new companies and entrepreneurs
http://www.mxmindia.com/2015/12/yupptv-makes-it-to-top-100-in-red-herring-list/

Grasshoppers India bags Reboot's digital mandate
Launched in November 2012, Reboot is a category leader in the IT refurbishment space

http://www.mxmindia.com/2015/12/grasshoppers-india-bags-reboots-digital-mandate/

Stories on 3rd Aug '15

Commonsense was my only qualification: Bobby Sista
This year's recipient of the AAAI Lifetime Achievement Award calls for an Abby for gender sensitivity
http://www.mxmindia.com/2015/08/commonsense-was-my-only-qualification-bobby-sista/

Pepperfry appoints Motivator as Media AOR
The account the online furniture brand is estimated to be Rs 80-100 crore
http://www.mxmindia.com/2015/08/pepperfry-appoints-motivator-as-media-aor/

M G Parameswaran re-elected President of AAAI
Nakul Chopra, CEO-South Asia, Publicis Communications Pvt Ltd, was re-elected Vice-President of the Association
http://www.mxmindia.com/2015/08/m-g-parameswaran-re-elected-president-of-aaai/

McCann bags creative biz of Incredible India
The account was earlier handled by Ogilvy
http://www.mxmindia.com/2015/08/mccann-bags-creative-biz-of-incredible-india/

The Social Street announces launch of retail unit
The newly launched retail practice, at TSS will primarily focus on bringing in more transparency and a ROI driven output with technology-enabled solutions for our clients
http://www.mxmindia.com/2015/08/the-social-street-announces-launch-of-retail-unit/

Viacom acquires stake in Indian regional networks
With this acquisition, Viacom Inc. will hold 50 per cent of Prism TV and the remaining 50 per cent interest will continue to be owned by the Network18 Group
http://www.mxmindia.com/2015/08/viacom-acquires-stake-in-indian-regional-networks/

Amith Prabhu: The Public Relations person par excellence
The late APJ Abdul Kalam was a man of integrity and this is something we all must learn from. Integrity is not an attribute found easily in today’s time and age, writes Amith Prabhu

http://www.mxmindia.com/2015/08/amith-prabhu-the-public-relations-person-par-excellence/

Stories on 20th Apr '15

IAA Leadership Awards 2015 presented
The premier awards for advertising, media and marketing professionals were presented with much fanfare on Saturday
http://www.mxmindia.com/2015/04/iaa-leadership-awards-2015-presented/

Shailesh Kapoor: Wake up to a World beyond Formulaic Entertainment
Replicating existing success stories through variants (called 'formula' in our industry) is fine to a point, but when that becomes the only way of working, you are in for long-term trouble, writes Shailesh Kapoor
http://www.mxmindia.com/2015/04/shailesh-kapoor-wake-up-to-a-world-beyond-formulaic-entertainment/

Ceat unveils campaign to promote tubeless tyres offering
The TV campaign has two distinct TVCs showing the human nature of lying to hide their mistakes
http://www.mxmindia.com/2015/04/ceat-unveils-campaign-to-promote-tubeless-tyres-offering/

Fastrack unveils latest campaign to promote new offering
The brand's latest campaign for summer sunglasses includes a TVC, microsite and crowdsourced look book
http://www.mxmindia.com/2015/04/fastrack-unveils-latest-campaign-to-promote-new-offering/

Times Network announces slew of appointments
New alignment within the group's sales force aimed at meeting higher growth targets with an aggressive approach of Now or Nothing
http://www.mxmindia.com/2015/04/times-network-announces-slew-of-appointments/

'Freedom of expression' matters for Baggit
It will also be the anthem that forms the basis of all advertising and design work on the brand
http://www.mxmindia.com/2015/04/freedom-of-expression-matters-for-baggit/

Amith Prabhu: Why PR is never going to get its due for a long time?
When will PR professionals learn to praise an achievement so that the profession gets the recognition it ought to get, asks Amith Prabhu
http://www.mxmindia.com/2015/04/amith-prabhu-why-pr-is-never-going-to-get-its-due-for-a-long-time/

Coffee & Conversations with Rahul Kishore: Week #4: Shantanu Bhanja
In this edition of Coffee & Conversations, Rahul Kishore spends some quality time with Shantanu Bhanja, Chief Digital Officer, HT Media

http://www.mxmindia.com/2015/04/coffee-conversations-with-rahul-kishore-week-4-shantanu-bhanja/

Stories on 19th Feb '15

What ad veterans have learnt from the younger lot
Interesting accounts from the big boys and girls of the advertising business
http://www.mxmindia.com/2015/02/what-ad-veterans-have-learnt-from-the-younger-lot/

Aditya Kilpady joins Contract as Sr VP - Strategic Planning
His mandate is to lead integrated communication across the portfolio and be a strategic business partner for Contract's clients as well as partner the leadership team in maximising new business thrust
http://www.mxmindia.com/2015/02/aditya-kilpady-joins-contract-as-sr-vp-strategic-planning/

MudraMax' Misunderstood Scorecard makes a cross-border impact
The scoreboard at the end of the match read: India 0 for the loss of 546030, Pakistan 0 for the loss of 546228
http://www.mxmindia.com/2015/02/mudramax-misunderstood-scorecard-makes-a-cross-border-impact/

Punit Goenka to deliver a keynote at the 19thWharton India Economic Forum
He will discuss ZEEL’s journey over the past 20 years and the opportunities and challenges he foresees over the next few years
http://www.mxmindia.com/2015/02/punit-goenka-to-deliver-a-keynote-at-the-19thwharton-india-economic-forum/

DDB Mudra unveils new multimedia campaign for Pan Bahar
The launch of Pan Bahar Crystal gave the company a great opportunity to reposition their flagship brand
http://www.mxmindia.com/2015/02/ddb-mudra-unveils-new-multimedia-campaign-for-pan-bahar/

Call for Entries for Goafest Abbys 2015 announced
Campaigns that have been released till February 15, 2015 are allowed to submit their entries at this year's Goafest Abbys

http://www.mxmindia.com/2015/02/call-for-entries-for-goafest-abbys-2015-announced/

Stories on 27th Oct 14

Raja of Retail reinvents himself
How Kishore Biyani is remodelling Future Group's portfolio to take on digital-savvy rivals.
http://www.mxmindia.com/2014/10/raja-of-retail-reinvents-himself/

Mindshare inks strategic partnership with Footmarks
The partnership will empower MindShare Singapore clients to deliver all new value-added content and personalized experiences throughout malls, retail stores, and venues across the region
http://www.mxmindia.com/2014/10/mindshare-inks-strategic-partnership-with-footmarks/

dna unveils brand campaign highlighting new positioning
The new dna strives to be proactive and agile with many firsts being offered to its readers
http://www.mxmindia.com/2014/10/dna-unveils-brand-campaign-highlighting-new-positioning/

Amith Prabhu: The Public Relations Campaign brief
The brief should come to become a non-negotiable document in a client-agency relationship with PR firms refusing to work without one and clients ensuring the briefs are fool-proof and unambiguous,writes Amith Prabhu.
http://www.mxmindia.com/2014/10/amith-prabhu-the-public-relations-campaign-brief/

AdStrat: Ezone urges consumers to grow closer with new festive campaign
The Ezone TVC is built around the central idea that electronics and technology today do many things in our lives, and the biggest being- bringing people closer
http://www.mxmindia.com/2014/10/adstrat-ezone-urges-consumers-to-grow-closer-with-new-festive-campaign/

ABP News' Saas Bahu aur Saazish reveals new identity at star-studded event
With the new identity launch, the programme will aim to become more sharper in its reporting and reach to the SBS Family
http://www.mxmindia.com/2014/10/abp-news-saas-bahu-aur-saazish-reveals-new-identity-at-star-studded-event/

Internet can cause distraction at work, notes survey
The survey was released by Webtrate.com on the day it launched its internet blocking and productivity application in India
http://www.mxmindia.com/2014/10/internet-can-cause-distraction-at-work-notes-survey/

ET Edge hosts 'The ET Best Brands 2014'
The platform is an endeavour to recognize the efforts of the most admired brands that are redefining the Indian marketplace
http://www.mxmindia.com/2014/10/et-edge-hosts-the-et-best-brands-2014/

VIP unveils sequel to 'Life Leke Chal' campaign
VIP announces a 360 degree campaign across digital, radio and cinema to engage customers
http://www.mxmindia.com/2014/10/vip-unveils-sequel-to-life-leke-chal-campaign/

What Ticks for Indian Consumers/ Teens - Dr Subho Ray and Sanjay Shah
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Dr Subho Ray and Sanjay Shah
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-teens-dr-subho-ray-and-sanjay-shah/

Stories on 25th Jul 14

Adland Nice Man Ramesh Narayan given a fitting Salute
Advertising Agencies Association of India felicitates Ramesh Narayan with lifetime achievement award
http://www.mxmindia.com/2014/07/adland-nice-man-ramesh-narayan-given-a-fitting-salute/

Gunning for more ad awards, creativity loses plot
Several creative leaders in India are increasingly vocal about missing the forest of creativity for the trees of a final tally
http://www.mxmindia.com/2014/07/gunning-for-more-ad-awards-creativity-loses-plot/

Ranjona Banerji: Right or not, Arnab Goswami?
Comments on social media are now asking whether Goswami was really as rightwing as he appeared to be when the BJP and Narendra Modi were sworn in to power, notes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-right-or-not-arnab-goswami/

10 Minutes to 1 appointed creative partner for IOFW
The agency will be involved in translating India Online Fashion Week's vision across all media platforms
http://www.mxmindia.com/2014/07/10-minutes-to-1-appointed-creative-partner-for-iofw/

That's my ride, affirms Honda Mobilio in new TVC
The TVC created by Soho Square will air across channels in nine different languages
http://www.mxmindia.com/2014/07/thats-my-ride-affirms-honda-mobilio-in-new-tvc/

TV is good for kids, says Tata Sky in new TVC
The campaign focuses on imparting education through television
http://www.mxmindia.com/2014/07/tv-is-good-for-kids-says-tata-sky-in-new-tvc/

8th edition of RB Mavericks takes off
The top 6 participants will be offered a PPI and the winning Maverick will get his MBA tuition fee completely sponsored by RB

http://www.mxmindia.com/2014/07/8th-edition-of-rb-mavericks-takes-off/

Stories on 14th May 14

Look out for the MxMIndia's Special Coverage on Results Day
There will be no mid-morning update on Friday, the 16th. However, follow our live tweets, comments by our Columnists, a Google Hangout and more...
http://www.mxmindia.com/2014/05/look-out-for-the-mxmindias-special-coverage-on-results-day/

Jury chairs for Creative Abby announced, more than 3000 entries received overall
Prasoon Joshi, Agnello Dias, Alok Nanda, Sonal Dabral and Ashish Chakravarty to head juries for Creative Abby
http://www.mxmindia.com/2014/05/jury-chairs-for-creative-abby-announced-more-than-3000-entries-received-overall/

Sony Music Entertainment Buys Strategic Stake
Infibeam will hold majority stake in the Company and Sony Music will hold a 26 per cent stake post completion of transaction
http://www.mxmindia.com/2014/05/sony-music-entertainment-buys-strategic-stake/

Havas Media appoints Ranjoy Dey as Head - Digital
His key responsibility will be to drive growth for the digital offering of Havas Media in India
http://www.mxmindia.com/2014/05/havas-media-appoints-ranjoy-dey-as-head-digital/

McCann India triumphs at One Show
McCann Worldgroup, India has bagged 4 Golds & 2 Silvers at the prestigious One Show Awards that concluded recently

http://www.mxmindia.com/2014/05/mccann-india-triumphs-at-one-show/

Stories on 29th Apr '14

How effective are Focus Groups?
Are focus groups less about uncovering insights and more about playing safe, saying a course of action was ratified by research?
http://www.mxmindia.com/2014/04/how-effective-are-focus-groups/

Ranjona Banerji: No discretions please, it's poll time for politicians
Results will be announced on May 16 so this farcical circus has over two weeks to make matters worse, writes Ranjona Banerji
http://www.mxmindia.com/2014/04/ranjona-banerji-no-discretions-please-its-poll-time-for-politicians/

Rage partners Metal to revamp AMFI's web presence
The mandate to the combine was a result of a multi-layered review conducted by AMFI to revamp and re-tool its website to state-of-the art communications and internet technologies
http://www.mxmindia.com/2014/04/rage-partners-metal-to-revamp-amfis-web-presence/

Winners of Second Annual Shriram Sanlam Awards announced
The second annual Shriram Sanlam Awards for Excellence in Financial Journalism in association with The Institute for Financial Management and Research (IFMR) - Chennai, were presented to the winners
http://www.mxmindia.com/2014/04/winners-of-second-annual-shriram-sanlam-awards-announced/

SpiceJet hands over creative reigns to Dentsu
SpiceJet aims to re-define and refresh the flying experience in India
http://www.mxmindia.com/2014/04/spicejet-hands-over-creative-reigns-to-dentsu/

Neil Dawson joins the Kyoorius Advertising Awards jury
Neil joins some of the world's top creatives at the awards show including past D&AD President and jury foreman - Rosie Arnold
http://www.mxmindia.com/2014/04/neil-dawson-joins-the-kyoorius-advertising-awards-jury/

Stories on 4th July '13

What's in a name? There's some method in the madness!
Companies carve out family names to weird combinations to capture attention
http://www.mxmindia.com/2013/07/whats-in-a-name-theres-some-method-in-the-madness/

Prasoon Joshi, Sonal Dabral, Santosh Padhi & Roopak Saluja on LIA 2013 jury
The four Indian creative whizkids have been appointed to the London International Awards 2013 juries. Judging is scheduled to take place in Las Vegas in early October
http://www.mxmindia.com/2013/07/prasoon-joshi-sonal-dabral-santosh-padhi-roopak-saluja-on-lia-2013-jury/

Jaldi 5 with Ashwin Padmanabhan: The retro way to rise in ratings in Mumbai
Ashwin Padmanabhan, Business Head of 92.7 Big FM takes our question on his Mumbai station turning retro late last month
http://www.mxmindia.com/2013/07/jaldi-5-with-ashwin-padmanabhan-the-retro-way-to-rise-in-ratings-in-mumbai/

Ormax to track online buzz for films
Ormax Media launches tool to track online buzz for Bollywood films
http://www.mxmindia.com/2013/07/ormax-to-track-online-buzz-for-films/

Starcom's SMG Convonix tracks Wimbledon online chatter
SMG Convonix unveils online tool that has already logged over 1.5mn Wimbledon-related conversations
http://www.mxmindia.com/2013/07/starcoms-smg-convonix-tracks-wimbledon-online-chatter/

Isobar launches Chennai operations
With three clients from Chennai, Aegis Media's full-service digital agency opens an office in the metrop
http://www.mxmindia.com/2013/07/isobar-launches-chennai-operations/

Ritu Midha: A single media measurement platform, anyone?
If we can develop single platform to track the media consumption habits, it would take consumer-centricity to a new level, writes Ritu Midha
http://www.mxmindia.com/2013/07/ritu-midha-a-single-media-measurement-platform-anyone/

Debrief: Maruti Swift: More reckless driving
Do creative folk have to show reckless driving to demonstrate power and zip in a car, asks Anil Thakraney

http://www.mxmindia.com/2013/07/debrief-maruti-swift-more-reckless-driving/

Stories on 28th Jun '13

Comment: News media must black out netas at Uttarakhand
Take the spotlight away from politicians and they won't disturb rescue & relief operations, writes Anil Thakraney
http://www.mxmindia.com/2013/06/comment-media-must-black-out-netas-at-uttarakhand/

Measurement impasse to end with stakeholders set for a compromise
While broadcasters have been adamant and have aired their grievances in the media, it is learnt that the representatives of the advertisers and media agencies too have adopted a tough stand on the issue.
http://www.mxmindia.com/2013/06/measurement-impasse-to-end-with-stakeholders-set-for-a-compromise/

Lowe Lintas appoints Vikas Mehta as CMO
This is a newly created role and is part of the Lowe Lintas and Partners management team.
http://www.mxmindia.com/2013/06/lowe-lintas-appoints-vikas-mehta-as-cmo/

Shailesh Kapoor: What's Infecting Our TV Industry? Laptops!
Laptops on while crucial meetings are on is a malaise afflicting 80% broadcasters today in varying degrees, rues Shailesh Kapoor
http://www.mxmindia.com/2013/06/shailesh-kapoor-whats-infecting-our-tv-industry-laptops/

Ranjona Banerji: Inexplicable Times
It's one thing to be all things to all people. But it is quite another to lose all sense of coordination and contradict yourself in public, writes Ranjona Banerji
http://www.mxmindia.com/2013/06/ranjona-banerji-inexplicable-times/

SRK returns to push relaunched Emami Fair and Handsome
Emami Ltd has relaunched its fairness cream for men, Fair and Handsome, in a bid to expand further on its market position in the personal care segment, riding on the brand equity of its endorser Shahrukh Khan.
http://www.mxmindia.com/2013/06/srk-returns-to-push-relaunched-emami-fair-and-handsome/

DNA launches Augmented Reality application
English daily DNA has launched an augmented reality application ('DNA It') to further enhance the reader experience. Most of the important stories are supported with multimedia features including video playback, audio transcripts, image galleries, related web articles, etc.
http://www.mxmindia.com/2013/06/dna-launches-augmented-reality-application/

Speaking of Which | Break Time
In which the column goes on holiday for a while.
http://www.mxmindia.com/2013/06/speaking-of-which-break-time/

Rajasthan Royals launches new media asset for enhanced content
Along with Engage Sports Media, the media partnership deal will offer Rajasthan royals fans a compilation of team-based content across all media platforms worldwide.
http://www.mxmindia.com/2013/06/rajasthan-royals-launches-new-media-asset-for-enhanced-content/

World Industrial Design Day being marked tomorrow in Pune
The Pune chapter of Association of Designers of India will hold a seminar on 'Design Flavours' on the occasion of World Industrial Design Day on June 29.
http://www.mxmindia.com/2013/06/world-industrial-design-day-being-marked-tomorrow-in-pune/

Mu Sigma algorithms help companies accelerate Big Data analysis
Mu Sigma's new offering, the first packaged MapReduce algorithms for Hadoop, is helping to accelerate Big Data analysis projects.
http://www.mxmindia.com/2013/06/mu-sigma-algorithms-help-companies-accelerate-big-data-analysis/

Eureka Forbes kicks off  'Sehat Ki Awaaz' campaign for Aquaguard
In an integrated ad campaign unveiling the new positioning of Aquaguard as the 'Healthiest Water on Earth', Sehat Ki Awaaz aims to educate consumers about the nutrition and health aspects of drinking water
http://www.mxmindia.com/2013/06/eureka-forbes-kicks-off-sehat-ki-awaaz-campaign-for-aquaguard/

Stories on 17th Jun '13

Can(nes) we give our best in 2013?
India's 2012 Cannes haul was lower than the previous year's tally. But with the ad world putting on their game face for this year, will we see a larger basket of metals coming home?
http://www.mxmindia.com/2013/06/mxm-monday-cannes-we-give-our-best-in-2013/

Only 8 shortlists as disappointing start for India@Cannes2013
Day 1 at Cannes Lions 2013 drew to a close with just 8 shortlists from a total of 184 entries considered.
http://www.mxmindia.com/2013/06/only-8-shortlists-as-disappointing-start-for-indiacannes2013/

The Cannes Lions 2013 India Tally (updated Mon, June 17, 9am)
http://www.mxmindia.com/2013/06/the-cannes-lions-2013-india-tally-updated-monday-june-17-9am/

FleishmanHillard appoints Yusuf Hatia MD for India
FleishmanHillard (FH) has announced the promotion of Yusuf Hatia to the position of managing director, India.
http://www.mxmindia.com/2013/06/fleishmanhillard-appoints-yusuf-hatia-md-for-india/

Amith Prabhu: Do you know who your biggest ambassador is?
In his weekly column, Chicago-based PR professional Amith Prabhu says internal communications is the key to public outreach.
http://www.mxmindia.com/2013/06/amith-prabhu-do-you-know-who-your-biggest-ambassador-is/

Anil Thakraney: Divorcing TAM could be a blessing
As the cliche goes, every cloud has a silver lining. Unsubscribing from TV audience measurement might help improve television programming in India.
http://www.mxmindia.com/2013/06/anil-thakraney-divorcing-tam-could-be-a-blessing/

Reviewing the Reviews: Fukrey not quite there/
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/06/reviewing-the-reviews-fukrey-not-quite-there/

Stories on 7th Jun '13

More smalltown India folks are joining advtng: Prasoon Joshi
The McCann Worldgroup President S Asia on talent, the problems plaguing creative awards and much else.
http://www.mxmindia.com/?p=49245

BARC inches closer to new measurement regime, issues global RFP
BARC has issued a Global Request for Proposals (RFPs) for Broadcast Measurement Services
http://www.mxmindia.com/?p=49244

Rahul Johri elevated at Discovery Networks, gets additional regional role
Rahul Johri to also head pan-regional Ad Sales and Southeast Asia Revenue
http://www.mxmindia.com/?p=49231

Shailesh Kapoor: The Next GEC revolution is round the corner
1992. 2000. 2008. Give or take a couple of years, and the next big GEC revolution is set to happen anytime 2014 onwards, writes Shailesh Kapoor
http://www.mxmindia.com/?p=49232

Anil Thakraney: Lowe Lintas Awards: The Scam Free Zone
Only one word comes to mind for Balki: Respect. For taking a tough stand, for making a powerful statement, for finding an honest way to reward his employees
http://www.mxmindia.com/?p=49227

ASCI upheld complaints against 52 ads in March 2013
The ASCI upheld complaints against 52 of the 84 ads reported to it. The healthcare category was in the lead, with complaints upheld against 23 ads
http://www.mxmindia.com/?p=49230

Carat Media wins Vistaprint AOR
Vistaprint India has appointed Carat Media Services as its media agency. Vistaprint's India foray is part of its strategy to enter new markets in Asia. This business will be handled out of Carat's Mumbai office
http://www.mxmindia.com/?p=49229

Gozoop wins digital media mandate for High Street Phoenix
Mumbai shopping mall High Street Phoenix has appointed Gozoop to enhance their digital presence

http://www.mxmindia.com/?p=49228

Stories on 10th Jan '13

Insensitive or just mirroring reality?
With the focus now on portrayal of women in popular culture to prevent excesses, the debate is now on how ads ought to be gender sensitive
http://www.mxmindia.com/2013/01/insensitive-or-just-mirroring-reality/

Paddy joins Adfest 2013 as jury president, Design Lotus & Print Craft Lotus
Santosh Padhi, chief creative officer and co-founder of Taproot India, is joining Adfest as Jury President of the Design Lotus and Print Craft Lotus at the 2013 Lotus Awards, which run from March 17 to 19 in Pattaya, Thailand
http://www.mxmindia.com/2013/01/paddy-joins-adfest-2013-as-jury-president-design-lotus-print-craft-lotus/

Kamal Haasan puts off Vishwaroopam launch, will not pull out from DTH release
Kamal Haasan postpones the Vishwaroopam launch but says he will not his DTH partners
http://www.mxmindia.com/2013/01/kamal-haasan-puts-off-vishwaroopam-launch-will-not-pull-out-from-dth-release/

Paritosh Joshi: In praise of Agora Redux
For a world grown fearful of the digital domain as a hotbed of intellectual piracy, Twitter was a telling contrast
http://www.mxmindia.com/2013/01/paritosh-joshi-in-praise-of-agora-redux/

R K Swamy Media Group wins Fortis Hospitals
R K Swamy Media Group has won the media duties for Fortis Hospitals (South) in a multi-agency pitch
http://www.mxmindia.com/2013/01/r-k-swamy-media-group-wins-fortis-hospitals/

Big FM 92.7's Trivandrum station gets best reporting award at Kerala film fest
Big FM 92.7's Trivandrum station has bagged top honours at the recently concluded 17th International Film Festival of Kerala (IFFK). Adjudged as the best reporters at IFFK by media experts, the station was presented the 'Best Reporting Award'
http://www.mxmindia.com/2013/01/big-fm-92-7s-trivandrum-station-gets-best-reporting-award-at-kerala-film-fest/

Front Page 2012: Salman Khan & Katrina Kaif ranked Most Popular Bollywood Stars of the Year
Salman Khan and Katrina Kaif ranked Most Popular Bollywood Stars of the Year in the Ormax Media yearender: Front Page 2012: A Media & Entertainment Review
http://www.mxmindia.com/2013/01/front-page-2012-salman-khan-katrina-kaif-ranked-most-popular-bollywood-stars-of-the-year/

Debrief: Hero Glamour:  The chick magnet
The approach of attracting girls has been used by bike manufacturers a zillion times, but this one stands out for going unabashedly all-out. The jingle is quite peppy too, and this adds to the ad’s appeal
http://www.mxmindia.com/2013/01/debrief-hero-glamour-the-chick-magnet/

Big Fame Star set for take-off
The stage is set for the launch of Big Fame Star, a reality show that will showcase talent from India's hinterland
http://www.mxmindia.com/2013/01/big-fame-star-set-for-take-off/

Anchor | One Big Idea by Jaideep Shergill: Using content for marketing
As the nature of marketing communication shifts decisively from hardsell to engagement, content marketing is becoming a powerful tool for brands to build relationships with customers.
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-jaideep-shergill-using-content-for-marketing/

Anchor | One Big Idea by Vikram Sakhuja: Pressure on GECs as digitization enables greater consumer choice

My big idea for Hindi GEC TV media to leapfrog is to go FTA (free to air).

http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-vikram-sakhuja-pressure-on-gecs-as-digitization-enables-greater-consumer-choice/

Stories on 16th Nov '12

Diamonds are wherever...
If the appointment of PR honcho and CMG + Weber Shandwick's Harris Diamond as Chairman & CEO of McCann Worldgroup is a success, we could well see a new leadership order in adland
http://www.mxmindia.com/2012/11/diamonds-are-wherever/

Scarecrow Delhi wins Kohinoor Speciality Foods
Kohinoor Speciality Foods has appointed Scarecrow Communications, Delhi as its creative agency for its brand and product communication
http://www.mxmindia.com/2012/11/scarecrow-delhi-wins-kohinoor-speciality-foods/

Jaldi 5 with M R Srinivasan: Chennai could need 3-6 months for digitization switch-over
M R Srinivasan, General Secretary, Chennai Metro Cable Operators Association (CMCOA) speaks to MxM India about how digitization is progressing, or not progressing in Chennai
http://www.mxmindia.com/2012/11/jaldi-5-with-m-r-srinivasan-chennai-could-need-3-6-months-for-digitization-switch-over/

Paritosh Joshi: Channel brand or Programme brand?
Why do we still persist in thinking that channel brands can be all things to all people?
http://www.mxmindia.com/2012/11/paritosh-joshi-channel-brand-or-programme-brand/

WATConsult wins Godrej Nature's Basket's digital and social mandate
WATConsult has won the social and digital duties of Godrej Nature's Basket, the gourmet retail venture of the Godrej Group
http://www.mxmindia.com/2012/11/watconsult-wins-godrej-natures-baskets-digital-and-social-mandate/

@India, living in China: Burson-Marsteller finds out
Burson-Marsteller study finds huge missed opportunity for country promotion on Twitter
http://www.mxmindia.com/2012/11/india-living-in-china-burson-marsteller-finds-out/

The Anchor: 5 reasons PR is better than advertising
It's not a tussle that is likely to be resolved soon - but Dipankar Zalpuri rolls up his sleeves in the PR corner
http://www.mxmindia.com/2012/11/the-anchor-5-reasons-pr-is-better-than-advertising/

Anil Thakraney: Your demotivated, ill-trained staff
To all those heavily paid corporate leaders reading this: There's no point in splurging all those millions on slick advertising campaigns, there's no point in making tall claims in the ads, if you have failed to adequately train and motivate your task force
http://www.mxmindia.com/2012/11/anil-thakraney-your-demotivated-ill-trained-staff/

Ranjona Banerji: When Times Now got it wrong
Bad news judgment is fine, but Times Now not only called the day wrong it also showed incompetence in the way it handled its news of the day, writes Ranjona Banerji
http://www.mxmindia.com/2012/11/ranjona-banerji-when-times-now-got-it-wrong/

Signposts... November 16
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/11/signposts-november-16/

Stories on 5th Sep '12

We're already No 1: Gautam Kiyawat
On the back of a fine showing at the Emvies, the Madison Media CEO is confident that good work and supportive clients mean greater heights ahead
http://www.mxmindia.com/?p=30233

Govt may set up own body if it doesn't see action on BARC by November
MxMIndia learns that the I&B Ministry may set up a joint government-industry committee if BARC activities don't kick off by November2012
http://www.mxmindia.com/?p=30256

Star Plus leads in Hindi GECs. Colors is #2 and Zee #3
A highlight of the week was Balika Vadhu's special episode on Thursday which generated 6.4 TVRs, the highest on HGECs in the week
http://www.mxmindia.com/?p=30258

DDB Health & Lifestyle bags Wockhardt creative
DDB Health & Lifestyle won the creative mandate for Wockhardt after a multi-agency pitch
http://www.mxmindia.com/?p=30269

Prasoon Joshi, Nirvik Singh to speak at Spikes Asia 2012
The annual advertising festival is scheduled to be held in Singapore from September 16-18. P&G Asia is 'Advertiser of the Year
http://www.mxmindia.com/?p=30276

DisneyUTV brings Gameloft's mobile games to India
The digital business of DisneyUTV has associated with Gameloft, a leading international publisher and developer of games to distribute their mobile games in India via operator channels and UTV Indiagames’ destination sites
http://www.mxmindia.com/?p=30229

Ketan Desai is Integer Group MD in India
The Integer Group, a leading promotional, retail and shopper marketing agency in India, has appointed Ketan Desai as Managing Director India. He assumes his new role immediately
http://www.mxmindia.com/?p=30231

CNN-IBN appoints Vishal Bhatnagar as National Revenue Head
This move is a part of the leadership re-alignment now underway at Network18 News Media, the client facing ad sales unit which manages the advertising interests of the news and factual entertainment channels at Network18 Group
http://www.mxmindia.com/?p=30230

Investment Watch from moneycontrol.com
Moneycontrol.com has recently launched Investment Watch, a real-time alert service that will keep subscribers updated about the markets and will also let them stay updated with their portfolio
http://www.mxmindia.com/?p=30232

The Anchor: 5 benefits of loyalty marketing
A loyalty programme is a long-term strategy to identify, retain and grow profitable customers. Every enterprise should understand this and work towards it, writes Siddharth Reddy
http://www.mxmindia.com/?p=30228

Stories on 7th Aug

If we are divided as an industry, we will sink: Prasoon Joshi
The multi-faceted ad and film whiz gets candid with Anil Thakraney in a must-read interview
http://www.mxmindia.com/2012/08/if-we-are-divided-as-an-industry-we-will-sink-prasoon-joshi/

Exclusive: Satyamev Jayate isn't over yet, special show planned for Independence Day
Star Plus is reportedly planning a round-up show to be aired on August 15
http://www.mxmindia.com/2012/08/satyamev-jayate-isnt-over-yet-special-show-planned-for-i-day/

Luxury brands, including Louis Vuitton, Armani and Burberry eye 'conservative' markets like Surat, Chennai
Now these cities are among the emerging hot destinations for luxury as premium global brands seek to reach out to pockets of affluence beyond the big metros
http://www.mxmindia.com/2012/08/luxury-brands-including-louis-vuitton-armani-and-burberry-eye-conservative-markets-like-surat-chennai/

The Crucial Social Media Question: Have fans? Now what?
Marketers talk about the large number of fans they have acquired on FB, so what do these number of fans mean to them and how are the marketers leveraging these fans?
http://www.mxmindia.com/2012/08/have-fans-now-what/

Harshad Hardikar returns to OgilvyOne
Harshad returns to Ogilvy one as Senior Vice President, Ecommerce & CRM Practice, Ogilvy One India
http://www.mxmindia.com/2012/08/harshad-hardikar-returns-to-ogilvyone/

Dainik Bhaskar Haryana gives 'Pehle Se Bhi Zada'
Dainik Bhaskar Haryana celebrated its 12th Anniversary by making the news more reader-centric - reflecting the preferences of the new age readers
http://www.mxmindia.com/2012/08/dainik-bhaskar-haryana-gives-pehle-se-bhi-zada/

I Venkat on 10 things to look forward to at the INMA conference
The two-day INMA South Asia Conference for newspaper marketers starts in the Capital today
http://www.mxmindia.com/2012/08/i-venkat-on-10-things-to-look-forward-to-at-the-inma-conference/

Debrief: Airtel Internet: Lacks the magic of 'Har Ek Friend'
In principle, this is a good concept. However, the execution fails to replicate the magic of ‘Har Ek Friend’
http://www.mxmindia.com/2012/08/debrief-airtel-internet-lacks-the-magic-of-har-ek-friend/

Ranjona Banerji: Outrage Unlimited on news telly
Indian news channels forever want to whip up public sentiment and push up rating points with some badly directed drama, rues Ranjona Banerji
http://www.mxmindia.com/2012/08/ranjona-banerji-outrage-unlimited-on-news-telly/

Stories on 28th March

The Mindshare Mantra for the Digital Age
Marco Rimini, Leader, Business Planning, on his agency’s plans for India and emerging markets
http://www.mxmindia.com/2012/03/ready-to-tackle-the-new-digital-age/

Omnicom & Interpublic Group join hands for Chevrolet
Prasoon Joshi to be on Board of the historic jv between Ominicom and Interpub for Chevrolet (Chevy)
http://www.mxmindia.com/2012/03/omnicom-interpublic-group-join-hands-for-chevrolet/

[95 Days to D-Day] No negotiation on deadline: MIB
Addressing a seminar on 'India going Digital: An Industry Interaction with Stakeholders' Additional Secretary of I&B Ministry Rajiv Takru said that the sunset date is sacrosanct and absolutely non-negotiable. Moreover, digitization is in the larger public interest, and if it hurts a few, then so be it.
http://www.mxmindia.com/2012/03/95-days-to-d-day-no-negotiation-on-deadline-mib/

Digital is the way forward for Zee
It has a radical call-in concept for Dance India Dance, interactive features on its WAP side, and an unshakeable determination to milk social media for all it’s worth. MxMIndia speaks to Marketing Head Akash Chawla about the Zee Group’s galactic trajectory.
http://www.mxmindia.com/2012/03/digital-is-the-way-forward-for-zee/

Sandeep Sharma joins RK Swamy Media Group
Sandeep Sharma to take over from Chintamani Rao as head of RK Swamy Media Group. Mr Rao to take on an advisory role in the group.
http://www.mxmindia.com/2012/03/sandeep-sharma-joins-rk-swamy-media-group/

E-shopping hits busy young mums too
Investor Karisma Kapoor is also throwing her weight behind online babycare shop Babyoye.com, promoting the shopping portal on TV.
http://www.mxmindia.com/2012/03/e-shopping-hits-busy-young-mums-too/

The Anchor: 5 commandments for ad stardom
Once you've got your core competency (ability to conjure up fantastic ideas) and remarkable talent in place, follow the 5 commandments to become the Rajnikanth of advertising, Amod Dani style.
http://www.mxmindia.com/2012/03/the-anchor-5-commandments-for-ad-stardom/

Anil Thakraney: Ready for long copy?
A copywriter has taken the trouble to try and revive the art of writing long copy, and he has come up with a cool idea. Bodhisatwa Dasgupta of Ogilvy & Mather has announced a contest called: ‘Longhand’. Which invites contestants to write long copy ads. And win instant recognition.
http://www.mxmindia.com/2012/03/anil-thakraney-ready-for-long-copy/

[MJR] The missing case of espelling & grammaria
Every Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek
http://www.mxmindia.com/2012/03/mjr-the-missing-case-of-espelling-grammaria/

Stories on 4th January

Brands get a designer touch
It is clear that the marketers have started tapping the designers to give a fresh appeal to their brands and lure customers who have stayed away from their brands.
http://www.mxmindia.com/2012/01/brands-get-a-designer-touch/

Everest wins Augere's Broadband Wireless Services business in India
Everest is currently in the process of undertaking an in-depth survey about the company's services and will roll out its first 360 degree marketing campaign to launch ZOOSH within the next quarter.
http://www.mxmindia.com/2012/01/everest-wins-augere%E2%80%99s-broadband-wireless-services-business-in-india/

Mediaah!: Why Mukesh Ambani's Network18 foray is good news for the Indian media
Pradyuman Maheshwari thinks the Reliance Industries Ltd-TV/Network 18-Eenadu deal will help improve the financial health of the news media.
http://www.mxmindia.com/2012/01/mediaah-why-mukesh-ambanis-network18-foray-is-good-news-for-the-media/

Network18 and TV18 announce Rights Issues
The Board of Directors of TV18 Broadcast Limited (TV18) also approved the acquisition in ETV's Hindi news channels, non-Telugu GEC Channels and ETV Telugu Channels.
http://www.mxmindia.com/2012/01/network18-and-tv18-announce-rights-issues/

Disney XD launches Bengali and Marathi feeds
The channel is expanding its reach by being the first channel in the genre to be available in six languages.
http://www.mxmindia.com/2012/01/disney-xd-launches-bengali-and-marathi-feeds/

Sonali Vaidya to head HR at GroupM India
Gaurav Hirey will be moving  to Singapore to be a part of the GroupM Regional Talent Team and has been appointed as HR Business Partner for Maxus (Asia Pacific).
http://www.mxmindia.com/2012/01/sonali-vaidya-to-head-hr-at-groupm-india/

IDBI Federal's new Childsurance "fail-safe" plan
The campaign has been conceptualized by Ogilvy & Mather and aims to differentiate Childsurance from other methods of planning for children's education which may fall short at the last minute.
http://www.mxmindia.com/2012/01/idbi-federals-new-childsurance-fail-safe-plan/

The Anchor: Prasoon Joshi on 5 songs he wishes he had written
Beautifully stringed words that touch the heart and superb play on words are some reason when Prasoon Joshi selects his favourites.
http://www.mxmindia.com/2012/01/the-anchor-prasoon-joshi-on-5-songs-he-wishes-he-had-written/

Gouri Dange: Head Honcho's Day Out
Undercover Boss is the stuff of modern-day fairytales.
http://www.mxmindia.com/2012/01/gouri-dange-head-honchos-day-out/

No discretionary quotas for journalists please
Ranjona Banerji reviews the content on news television and the morning papers.
http://www.mxmindia.com/2012/01/no-discretionary-quotas-for-journalists-please/

Stories on 22nd December

IRS 2011Q3: Dainik Jagran rules yet again
Dainik Jagran is Daily Newspaper #1 and Vanitha is the top-read magazine, as per the Indian Readership Survey for the third quarter of 2011.
http://www.mxmindia.com/2011/12/irs-2011q3-dainik-jagran-rules-yet-again/

Prasoon Joshi is Jury Prez of Press Lotus @ Adfest 2012
He was the jury president for Film some years ago at ADFEST and now he will oversee the Press Lotus jury panel.
http://www.mxmindia.com/2011/12/prasoon-joshi-adfest%E2%80%99s-jury-president-of-press-lotus/

Taproot India gives voice to the Mumbaikars
The agency has come out with a compelling campaign for Mumbai Mirror which showcases the newspaper on a crusade giving voice to the unheard stories.
http://www.mxmindia.com/2011/12/taproot-india-gives-voice-to-the-mumbaikars/

Performance incentives? Try a trip down under for the cricket-crazy
Companies like Logitech offer incentive tours to the cricket-crazy.
http://www.mxmindia.com/2011/12/performance-incentives-try-a-trip-down-under-for-the-cricket-crazy/

Nokia leads at 30% of cellphone sales, Samsung at #2
Smartphones shipments touch 7.9 million units in first nine months, growing from 2.3 million in 1Q 2011 to over 3 million in 3Q 2011.
http://www.mxmindia.com/2011/12/mobile-sales-in-india-touch-nearly-135-million-units/

ATN launches Aapka Colors in Canada
The channel will be distributed through Asian Television Network International Limited (ATN) (TSX-SAT), Canada’s largest South Asian Broadcaster on Rogers Cable in Ontario and on recently launched Bell Fibe TV in Toronto & Montreal.
http://www.mxmindia.com/2011/12/atn-launches-aapka-colors-in-canada/

GroupM HR Team frontrunners for 6th Regional Employer Branding Awards
In the Regional Round of Employer Branding Awards for West, GroupM won five of the 10 awards in the Organisational Category.
http://www.mxmindia.com/2011/12/groupm-hr-team-frontrunners-for-the-6th-regional-employer-branding-awards/

Polaris India appoints LinOpinion as PR partner
LinOpinion will partner with Polaris to develop the best communications route to assist the brand's foray into the Indian market.
http://www.mxmindia.com/2011/12/polaris-india-appoints-linopinion-as-pr-partner/

UTV Action showcases mighty action heroes in 'Christmas Brave Hearts'
This Christmas get ready to witness an action packed line up of films from 25th December to 1st January at 8.45pm everyday.
http://www.mxmindia.com/2011/12/utv-action-showcases-mighty-action-heroes-in-%E2%80%98christmas-brave-hearts%E2%80%99/

The Anchor: 5 things that tell you this is the Hour of HR
More people looking for more jobs, more positions demanding more skilled hands. Never before, perhaps, has Human Resources been of such significance.
http://www.mxmindia.com/2011/12/the-anchor-5-things-that-tell-you-this-is-the-hour-of-hr/

Debrief: The one-upmanship trick
The challenge 'Aapke paas nahin hai kya?' makes the owner of the phone feel superior, and this trick should appeal to kids who are forever looking to outwit their seniors, to go one-up on them.
http://www.mxmindia.com/2011/12/debrief-the-one-upmanship-trick/

Dharker & Aiyar face the heat for speaking their mind
Ranjona Banerji reviews the fare on primetime news and in the papers the morning after.
http://www.mxmindia.com/2011/12/dharker-aiyar-face-the-heat-for-speaking-their-mind/